GITNUXREPORT 2026

Business Spending Statistics

U.S. businesses are putting $11.6 trillion into total compensation and $10.8 trillion into wages and salary, while global corporate training climbs to $370 billion and learning management systems hit $22.5 billion worldwide. Then marketing, IT, and talent costs start pulling in opposite directions, with global IT spending at $4.9 trillion and U.S. retail allocating 7.2% of revenue to employee compensation, turning workforce decisions into a budget pressure test.

112 statistics5 sections8 min readUpdated 24 days ago

Statistic 1

U.S. total compensation spending by businesses was $11.6 trillion in 2023

Statistic 2

Global corporate training expenditure reached $370 billion in 2023

Statistic 3

U.S. businesses spent an average of $1,252 per employee on training in 2023

Statistic 4

Employee benefits costs averaged 30.8% of total payroll for U.S. firms in 2023

Statistic 5

Global recruitment spending by businesses hit $223 billion in 2023

Statistic 6

Diversity and inclusion program spending averaged $1.5 million per large U.S. company in 2023

Statistic 7

Employee wellness program budgets reached $8 billion globally in 2023 for corporations

Statistic 8

U.S. employer-sponsored health insurance premiums averaged $8,435 per employee in 2023

Statistic 9

Executive compensation packages averaged $14.2 million for S&P 500 CEOs in 2023

Statistic 10

Global talent acquisition tech spending was $6.2 billion in 2023

Statistic 11

U.S. businesses spent 7.2% of revenue on employee compensation in retail sector 2023

Statistic 12

Learning management systems spending hit $22.5 billion globally in 2023

Statistic 13

Employee engagement software expenditure was $1.8 billion worldwide in 2023

Statistic 14

U.S. pension contributions by employers totaled $312 billion in 2023

Statistic 15

Remote work tool spending per employee averaged $2,500 in 2023 for enterprises

Statistic 16

Global HR tech market size reached $81.6 billion in 2023 for businesses

Statistic 17

U.S. firms spent $92 billion on employee turnover costs in 2023

Statistic 18

Leadership development programs cost businesses $50 billion globally in 2023

Statistic 19

U.S. wage and salary disbursements by businesses $10.8 trillion 2023

Statistic 20

Supplements to wages (benefits) $2.3 trillion U.S. businesses 2023

Statistic 21

Global freelance platform spending by businesses $1.5 trillion 2023

Statistic 22

U.S. tech sector avg salary spend $200k per employee 2023

Statistic 23

Employee referral program costs $4,000 per hire avg 2023

Statistic 24

Corporate volunteering program spending $8 billion U.S. 2023

Statistic 25

Global e-learning market for corporate training $315 billion 2023

Statistic 26

U.S. employer 401(k) contributions $500 billion 2023

Statistic 27

HR analytics software spend $3.4 billion globally 2023

Statistic 28

Average onboarding cost per employee $4,207 U.S. 2023

Statistic 29

Global employee assistance programs spend $5.2 billion 2023

Statistic 30

U.S. manufacturing labor costs 12.5% of revenue 2023

Statistic 31

Tech firms spent 25% revenue on talent 2023 avg

Statistic 32

U.S. manufacturing sector operating expenses hit $6.4 trillion in 2023

Statistic 33

Retail trade businesses spent $5.8 trillion on costs in U.S. 2023

Statistic 34

Healthcare industry expenditures by U.S. providers were $4.5 trillion in 2023

Statistic 35

Financial services firms spent $1.2 trillion on operations globally in 2023

Statistic 36

Tech sector R&D spending was $500 billion worldwide in 2023

Statistic 37

Energy sector capital expenditures reached $800 billion globally in 2023

Statistic 38

Construction industry material costs spending was $1.9 trillion in U.S. 2023

Statistic 39

Hospitality businesses spent $2.1 trillion on operations worldwide in 2023

Statistic 40

Automotive manufacturing expenditures totaled $3 trillion globally in 2023

Statistic 41

Wholesale trade operating expenses were $7.2 trillion in U.S. 2023

Statistic 42

Transportation and warehousing costs hit $2.8 trillion for U.S. businesses 2023

Statistic 43

Information sector expenditures totaled $1.6 trillion in U.S. 2023

Statistic 44

Professional services firms spent $4.9 trillion globally in 2023

Statistic 45

Real estate business operating costs were $3.3 trillion in U.S. 2023

Statistic 46

Mining sector expenditures reached $650 billion worldwide 2023

Statistic 47

Food and beverage manufacturing costs $1.4 trillion in U.S. 2023

Statistic 48

Pharmaceuticals R&D and ops spending $1.5 trillion globally 2023

Statistic 49

Aerospace and defense business spending $900 billion in 2023

Statistic 50

U.S. businesses spent 4.1% of revenue on marketing in 2023, averaging $35,000 per employee

Statistic 51

Global digital advertising spend by businesses reached $522 billion in 2023

Statistic 52

B2B marketing budgets averaged 9.1% of revenue in 2023 for U.S. firms

Statistic 53

Social media advertising expenditure by global businesses was $153 billion in 2023

Statistic 54

Email marketing spend averaged $42 per customer annually for businesses in 2023

Statistic 55

Content marketing budgets for enterprises reached $412 billion globally in 2023

Statistic 56

Programmatic advertising spend by businesses hit $488 billion worldwide in 2023

Statistic 57

Influencer marketing expenditure grew to $21.1 billion globally in 2023

Statistic 58

Search engine marketing spend by U.S. businesses was $82 billion in 2023

Statistic 59

Video advertising budgets for businesses reached $192 billion globally in 2023

Statistic 60

Event marketing spending averaged 4.5% of total marketing budgets in 2023 for enterprises

Statistic 61

Global business spending on trade shows and events was $30 billion in 2023

Statistic 62

SEO services expenditure by SMBs averaged $10,200 annually in 2023

Statistic 63

PPC advertising costs per click averaged $2.69 for Google Ads in 2023 across industries

Statistic 64

Brand sponsorship deals spending by corporations hit $68 billion globally in 2023

Statistic 65

Direct mail marketing spend was $8.7 billion in the U.S. for businesses in 2023

Statistic 66

Affiliate marketing commissions paid by businesses reached $15.7 billion globally in 2023

Statistic 67

Mobile app advertising spend by enterprises was $362 billion worldwide in 2023

Statistic 68

Global marketing spend by businesses was $1.3 trillion in 2023

Statistic 69

U.S. TV advertising spend by corporations $65 billion in 2023

Statistic 70

Out-of-home advertising expenditure $28 billion globally 2023 businesses

Statistic 71

Native advertising spend reached $12.5 billion U.S. 2023

Statistic 72

B2C marketing budgets averaged 10.4% of revenue 2023

Statistic 73

Retargeting ad spend by e-commerce businesses $45 billion 2023

Statistic 74

Podcast advertising revenue from businesses $2 billion U.S. 2023

Statistic 75

Connected TV ad spend $30 billion globally 2023

Statistic 76

Display advertising expenditure $220 billion worldwide 2023

Statistic 77

Guerrilla marketing budgets averaged $500k per campaign for brands 2023

Statistic 78

SMS marketing spend per business $1,200 annually avg 2023

Statistic 79

Global sponsorship market $113 billion in 2023 for businesses

Statistic 80

U.S. SMB marketing spend averaged 7.8% revenue 2023

Statistic 81

Performance marketing allocation 62% of budgets 2023 enterprises

Statistic 82

In 2023, global business spending on information technology reached $4.9 trillion, marking a 8.1% increase from 2022

Statistic 83

U.S. businesses allocated 11.2% of their total budgets to IT in 2023, up from 10.5% in 2022

Statistic 84

Enterprise software spending by businesses worldwide hit $919 billion in 2023

Statistic 85

Cloud services expenditure among global enterprises grew to $599 billion in 2023, a 20.4% YoY increase

Statistic 86

Cybersecurity spending by businesses reached $188 billion globally in 2023

Statistic 87

Data center systems spending by enterprises was $236 billion in 2023 worldwide

Statistic 88

AI-related spending by businesses is projected to reach $154 billion in 2024

Statistic 89

U.S. corporate IT budgets averaged $12.4 million per company in 2023 for firms with 1,000+ employees

Statistic 90

Mobile device management spending grew 15% YoY to $12.5 billion in 2023 globally

Statistic 91

Business spending on edge computing reached $18.6 billion in 2023

Statistic 92

Global enterprise spending on communications services was $1.47 trillion in 2023

Statistic 93

IT services spending by businesses hit $1.32 trillion worldwide in 2023

Statistic 94

Device spending in IT budgets reached $759 billion globally in 2023

Statistic 95

Spending on data management software by enterprises was $127 billion in 2023

Statistic 96

Global business R&D spending on tech innovation totaled $1.2 trillion in 2023

Statistic 97

U.S. SMB IT spending averaged $450,000 per firm in 2023

Statistic 98

Enterprise collaboration tools spending reached $55 billion in 2023 globally

Statistic 99

Business analytics software expenditure was $71 billion worldwide in 2023

Statistic 100

Network equipment spending by businesses hit $112 billion in 2023

Statistic 101

Global IT outsourcing spending reached $586 billion in 2023 for businesses

Statistic 102

U.S. total business expenses reached $18.5 trillion in 2022 (latest full data)

Statistic 103

Global corporate profits after tax were $3.8 trillion in 2023, with spending on ops at 85% of revenue

Statistic 104

U.S. nonfinancial corporate business debt outstanding was $20.3 trillion in Q4 2023

Statistic 105

Business investment in fixed assets was $3.1 trillion in U.S. 2023

Statistic 106

Global business services expenditure totaled $15.2 trillion in 2023

Statistic 107

Global business spending on total expenditure grew 5.2% YoY to $95 trillion in 2023

Statistic 108

U.S. corporate tax pre-payments indicated $2.9 trillion in deductible expenses Q1 2024

Statistic 109

Nonresidential fixed investment by businesses was $3.4 trillion annualized in U.S. 2023

Statistic 110

Structures spending in business investment hit $1.1 trillion in U.S. 2023

Statistic 111

Equipment investment by U.S. businesses was $2.3 trillion in 2023

Statistic 112

Intellectual property products spending reached $1.0 trillion in U.S. business 2023

1/112

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Written by Priya Chandrasekaran·Edited by Henrik Dahl·Fact-checked by Abigail Foster

Published Feb 13, 2026·Last verified May 5, 2026·Next review: Nov 2026

Fact-checked via 4-step process— how we build this report

01Primary Source Collection

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02Editorial Curation

Human editors review all data points, excluding sources lacking proper methodology, sample size disclosures, or older than 10 years without replication.

03AI-Powered Verification

Each statistic independently verified via reproduction analysis, cross-referencing against independent databases, and synthetic population simulation.

04Human Cross-Check

Final human editorial review of all AI-verified statistics. Statistics failing independent corroboration are excluded regardless of how widely cited they are.

Read our full methodology →

Statistics that fail independent corroboration are excluded.

Business spending is turning into a real budget battlefield, and the latest figures make it hard to ignore. Global business spending on information technology hit $4.9 trillion in 2023, while total global corporate training reached $370 billion and employee benefits climbed to 30.8% of US total payroll. As organizations juggle talent, tech, and overhead together, the gap between what companies say they invest in and where money actually goes becomes the most interesting part.

Key Takeaways

U.S. total compensation spending by businesses was $11.6 trillion in 2023
Global corporate training expenditure reached $370 billion in 2023
U.S. businesses spent an average of $1,252 per employee on training in 2023
U.S. manufacturing sector operating expenses hit $6.4 trillion in 2023
Retail trade businesses spent $5.8 trillion on costs in U.S. 2023
Healthcare industry expenditures by U.S. providers were $4.5 trillion in 2023
U.S. businesses spent 4.1% of revenue on marketing in 2023, averaging $35,000 per employee
Global digital advertising spend by businesses reached $522 billion in 2023
B2B marketing budgets averaged 9.1% of revenue in 2023 for U.S. firms
In 2023, global business spending on information technology reached $4.9 trillion, marking a 8.1% increase from 2022
U.S. businesses allocated 11.2% of their total budgets to IT in 2023, up from 10.5% in 2022
Enterprise software spending by businesses worldwide hit $919 billion in 2023
U.S. total business expenses reached $18.5 trillion in 2022 (latest full data)
Global corporate profits after tax were $3.8 trillion in 2023, with spending on ops at 85% of revenue
U.S. nonfinancial corporate business debt outstanding was $20.3 trillion in Q4 2023

In 2023, global and U.S. businesses invested heavily in people, marketing, and IT, totaling over $95 trillion.

Human Capital Spending

1U.S. total compensation spending by businesses was $11.6 trillion in 2023

Verified

2Global corporate training expenditure reached $370 billion in 2023

Verified

3U.S. businesses spent an average of $1,252 per employee on training in 2023

Directional

4Employee benefits costs averaged 30.8% of total payroll for U.S. firms in 2023

Verified

5Global recruitment spending by businesses hit $223 billion in 2023

Verified

6Diversity and inclusion program spending averaged $1.5 million per large U.S. company in 2023

Directional

7Employee wellness program budgets reached $8 billion globally in 2023 for corporations

Verified

8U.S. employer-sponsored health insurance premiums averaged $8,435 per employee in 2023

Verified

9Executive compensation packages averaged $14.2 million for S&P 500 CEOs in 2023

Verified

10Global talent acquisition tech spending was $6.2 billion in 2023

Single source

11U.S. businesses spent 7.2% of revenue on employee compensation in retail sector 2023

Verified

12Learning management systems spending hit $22.5 billion globally in 2023

Directional

13Employee engagement software expenditure was $1.8 billion worldwide in 2023

Verified

14U.S. pension contributions by employers totaled $312 billion in 2023

Verified

15Remote work tool spending per employee averaged $2,500 in 2023 for enterprises

Verified

16Global HR tech market size reached $81.6 billion in 2023 for businesses

Directional

17U.S. firms spent $92 billion on employee turnover costs in 2023

Verified

18Leadership development programs cost businesses $50 billion globally in 2023

Single source

19U.S. wage and salary disbursements by businesses $10.8 trillion 2023

Verified

20Supplements to wages (benefits) $2.3 trillion U.S. businesses 2023

Verified

21Global freelance platform spending by businesses $1.5 trillion 2023

Verified

22U.S. tech sector avg salary spend $200k per employee 2023

Verified

23Employee referral program costs $4,000 per hire avg 2023

Single source

24Corporate volunteering program spending $8 billion U.S. 2023

Verified

25Global e-learning market for corporate training $315 billion 2023

Verified

26U.S. employer 401(k) contributions $500 billion 2023

Verified

27HR analytics software spend $3.4 billion globally 2023

Single source

28Average onboarding cost per employee $4,207 U.S. 2023

Verified

29Global employee assistance programs spend $5.2 billion 2023

Single source

30U.S. manufacturing labor costs 12.5% of revenue 2023

Verified

31Tech firms spent 25% revenue on talent 2023 avg

Single source

Human Capital Spending Interpretation

All told, the modern corporate playbook appears to be one part wildly expensive bet on talent, one part desperate effort to keep that expensive talent from leaving or collapsing, and a final, hefty part hoping that wellness seminars and new software can somehow bridge the gap in between.

Industry-Specific

1U.S. manufacturing sector operating expenses hit $6.4 trillion in 2023

Verified

2Retail trade businesses spent $5.8 trillion on costs in U.S. 2023

Verified

3Healthcare industry expenditures by U.S. providers were $4.5 trillion in 2023

Verified

4Financial services firms spent $1.2 trillion on operations globally in 2023

Directional

5Tech sector R&D spending was $500 billion worldwide in 2023

Directional

6Energy sector capital expenditures reached $800 billion globally in 2023

Verified

7Construction industry material costs spending was $1.9 trillion in U.S. 2023

Verified

8Hospitality businesses spent $2.1 trillion on operations worldwide in 2023

Verified

9Automotive manufacturing expenditures totaled $3 trillion globally in 2023

Verified

10Wholesale trade operating expenses were $7.2 trillion in U.S. 2023

Verified

11Transportation and warehousing costs hit $2.8 trillion for U.S. businesses 2023

Verified

12Information sector expenditures totaled $1.6 trillion in U.S. 2023

Verified

13Professional services firms spent $4.9 trillion globally in 2023

Verified

14Real estate business operating costs were $3.3 trillion in U.S. 2023

Verified

15Mining sector expenditures reached $650 billion worldwide 2023

Verified

16Food and beverage manufacturing costs $1.4 trillion in U.S. 2023

Single source

17Pharmaceuticals R&D and ops spending $1.5 trillion globally 2023

Verified

18Aerospace and defense business spending $900 billion in 2023

Verified

Industry-Specific Interpretation

America's business checkbook reveals a staggering truth: while we're brilliantly efficient at spending mountains of money across every sector, from curing diseases to building cars, the real innovation might just be figuring out how to pay for it all.

Marketing & Advertising

1U.S. businesses spent 4.1% of revenue on marketing in 2023, averaging $35,000 per employee

Single source

2Global digital advertising spend by businesses reached $522 billion in 2023

Single source

3B2B marketing budgets averaged 9.1% of revenue in 2023 for U.S. firms

Verified

4Social media advertising expenditure by global businesses was $153 billion in 2023

Verified

5Email marketing spend averaged $42 per customer annually for businesses in 2023

Verified

6Content marketing budgets for enterprises reached $412 billion globally in 2023

Directional

7Programmatic advertising spend by businesses hit $488 billion worldwide in 2023

Directional

8Influencer marketing expenditure grew to $21.1 billion globally in 2023

Directional

9Search engine marketing spend by U.S. businesses was $82 billion in 2023

Verified

10Video advertising budgets for businesses reached $192 billion globally in 2023

Single source

11Event marketing spending averaged 4.5% of total marketing budgets in 2023 for enterprises

Verified

12Global business spending on trade shows and events was $30 billion in 2023

Verified

13SEO services expenditure by SMBs averaged $10,200 annually in 2023

Verified

14PPC advertising costs per click averaged $2.69 for Google Ads in 2023 across industries

Directional

15Brand sponsorship deals spending by corporations hit $68 billion globally in 2023

Verified

16Direct mail marketing spend was $8.7 billion in the U.S. for businesses in 2023

Verified

17Affiliate marketing commissions paid by businesses reached $15.7 billion globally in 2023

Verified

18Mobile app advertising spend by enterprises was $362 billion worldwide in 2023

Verified

19Global marketing spend by businesses was $1.3 trillion in 2023

Single source

20U.S. TV advertising spend by corporations $65 billion in 2023

Verified

21Out-of-home advertising expenditure $28 billion globally 2023 businesses

Single source

22Native advertising spend reached $12.5 billion U.S. 2023

Verified

23B2C marketing budgets averaged 10.4% of revenue 2023

Single source

24Retargeting ad spend by e-commerce businesses $45 billion 2023

Verified

25Podcast advertising revenue from businesses $2 billion U.S. 2023

Single source

26Connected TV ad spend $30 billion globally 2023

Directional

27Display advertising expenditure $220 billion worldwide 2023

Verified

28Guerrilla marketing budgets averaged $500k per campaign for brands 2023

Directional

29SMS marketing spend per business $1,200 annually avg 2023

Verified

30Global sponsorship market $113 billion in 2023 for businesses

Single source

31U.S. SMB marketing spend averaged 7.8% revenue 2023

Directional

32Performance marketing allocation 62% of budgets 2023 enterprises

Single source

Marketing & Advertising Interpretation

It seems we've reached the point where we spend trillions globally to remind everyone we exist, all while hoping an email for forty-two bucks is the one that finally gets a reply.

Technology Spending

1In 2023, global business spending on information technology reached $4.9 trillion, marking a 8.1% increase from 2022

Verified

2U.S. businesses allocated 11.2% of their total budgets to IT in 2023, up from 10.5% in 2022

Verified

3Enterprise software spending by businesses worldwide hit $919 billion in 2023

Verified

4Cloud services expenditure among global enterprises grew to $599 billion in 2023, a 20.4% YoY increase

Verified

5Cybersecurity spending by businesses reached $188 billion globally in 2023

Verified

6Data center systems spending by enterprises was $236 billion in 2023 worldwide

Verified

7AI-related spending by businesses is projected to reach $154 billion in 2024

Single source

8U.S. corporate IT budgets averaged $12.4 million per company in 2023 for firms with 1,000+ employees

Directional

9Mobile device management spending grew 15% YoY to $12.5 billion in 2023 globally

Directional

10Business spending on edge computing reached $18.6 billion in 2023

Single source

11Global enterprise spending on communications services was $1.47 trillion in 2023

Verified

12IT services spending by businesses hit $1.32 trillion worldwide in 2023

Directional

13Device spending in IT budgets reached $759 billion globally in 2023

Single source

14Spending on data management software by enterprises was $127 billion in 2023

Verified

15Global business R&D spending on tech innovation totaled $1.2 trillion in 2023

Verified

16U.S. SMB IT spending averaged $450,000 per firm in 2023

Verified

17Enterprise collaboration tools spending reached $55 billion in 2023 globally

Verified

18Business analytics software expenditure was $71 billion worldwide in 2023

Verified

19Network equipment spending by businesses hit $112 billion in 2023

Directional

20Global IT outsourcing spending reached $586 billion in 2023 for businesses

Single source

Technology Spending Interpretation

The world's businesses, now devout digital disciples, have collectively decided that pouring nearly five trillion dollars into the IT collection plate is simply the cost of salvation, with cloud and cybersecurity as the priciest pews in the cathedral of commerce.

Total Expenditure

1U.S. total business expenses reached $18.5 trillion in 2022 (latest full data)

Single source

2Global corporate profits after tax were $3.8 trillion in 2023, with spending on ops at 85% of revenue

Verified

3U.S. nonfinancial corporate business debt outstanding was $20.3 trillion in Q4 2023

Verified

4Business investment in fixed assets was $3.1 trillion in U.S. 2023

Directional

5Global business services expenditure totaled $15.2 trillion in 2023

Verified

6Global business spending on total expenditure grew 5.2% YoY to $95 trillion in 2023

Verified

7U.S. corporate tax pre-payments indicated $2.9 trillion in deductible expenses Q1 2024

Verified

8Nonresidential fixed investment by businesses was $3.4 trillion annualized in U.S. 2023

Single source

9Structures spending in business investment hit $1.1 trillion in U.S. 2023

Directional

10Equipment investment by U.S. businesses was $2.3 trillion in 2023

Verified

11Intellectual property products spending reached $1.0 trillion in U.S. business 2023

Verified

Total Expenditure Interpretation

The global corporate machine is a monumentally expensive contraption that burns through nearly a hundred trillion dollars a year, yet for all its furious spending on everything from buildings to ideas, it still manages to squirrel away a tidy profit while carrying a debt load larger than many planets' GDP.

How We Rate Confidence

Models

Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.

Single source

ChatGPT

Claude

Gemini

Perplexity

Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.

AI consensus: 1 of 4 models agree

Directional

ChatGPT

Claude

Gemini

Perplexity

Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.

AI consensus: 2–3 of 4 models broadly agree

Verified

ChatGPT

Claude

Gemini

Perplexity

All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.

AI consensus: 4 of 4 models fully agree

Models

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA

Priya Chandrasekaran. (2026, February 13). Business Spending Statistics. Gitnux. https://gitnux.org/business-spending-statistics

MLA

Priya Chandrasekaran. "Business Spending Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/business-spending-statistics.

Chicago

Priya Chandrasekaran. 2026. "Business Spending Statistics." Gitnux. https://gitnux.org/business-spending-statistics.

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