Gitnux/Report 2026

Business Analysis Reporting Industry Statistics

With the global analytics and business intelligence software market at $426.3 billion in 2024 and business analytics spending forecast to hit $274.6 billion by 2026, this page maps where budgets are headed and why the biggest gains are tied to cleaner data workflows, including a projected 40% reduction in analytics and reporting prep costs from automated preparation. You will also see how inconsistent definitions still drive reporting discrepancies for 58% of organizations, alongside labor and accessibility realities shaping reporting teams and adoption.
292Statistics
70Sources
12Sections
1Visuals
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November 11, 2026Updated
Business Analysis Reporting Industry Statistics
Ryan TownsendWritten by Ryan Townsend·Edited by Catherine Wu·Fact-checked by Astrid Bergmann
Published ·Updated
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The business analysis reporting industry at a glance

Business intelligence software is a $40.1 billion global industry in 2025, expanding as cloud platforms, embedded analytics and AI-assisted reporting replace fragmented spreadsheet-based workflows.

$40.1B[62]
Global market size, 2025
9.3%[62]
Forecast CAGR, 2026–2033
37.0%[62]
North America share, 2025
53.6%[62]
Cloud BI share, 2025
Market size
The global business intelligence software market was valued at $40.13 billion in 2025. Grand View Research estimates the market will reach $43.71 billion in 2026 and $81.45 billion by 2033.[62]
Forecast & CAGR
The market is forecast to grow at a 9.3% compound annual growth rate from 2026 to 2033. A separate 2026 estimate from Fortune Business Insights puts the 2026 market at $52.89 billion and projects a 13.94% CAGR through 2034, illustrating the effect of differing market definitions and methodologies.[62][63]
Market share & regions
North America held the leading regional position with 37.0% of global business intelligence software revenue in 2025. Asia Pacific was identified as the fastest-growing region for 2026–2033.[62]
Segmentation
Cloud BI accounted for 53.6% of revenue in 2025, while large enterprises represented the largest enterprise-size segment. Products are commonly segmented by cloud or mobile technology, deployment model, enterprise size, application and end-use industry.[62][63]
Key players & concentration
The market is concentrated around broad enterprise software platforms and specialist visualization vendors, including Microsoft, Salesforce/Tableau, SAP, Oracle, IBM and Qlik. Publicly available market-share data sufficient to calculate a defensible concentration ratio such as CR4 or HHI was not identified.[47][18]
Trends, drivers & challenges
Growth is being driven by real-time processing, cloud deployment, embedded analytics and generative or agentic AI. The main challenges are data quality, governance, security, integration complexity and the cost of AI infrastructure; Microsoft reported $2.6 billion of additional cost of revenue in fiscal 2026 associated with AI infrastructure investment supporting Copilot growth.[62][18]
Consumer behavior & competition
Enterprise buyers increasingly favor analytics embedded in existing business applications and workflows rather than stand-alone reporting tools. Salesforce states that CRM Analytics customers increased close rates by 28%, while competition centers on integration, ease of use, governed self-service analytics, AI assistance and total cost of ownership.[64][61]
M&A
Data and analytics M&A remained active in 2026: Acquire.fyi tracked 54 deals and $14.8 billion of transaction value through November 9, 2026, with a median disclosed deal size of $452 million. The largest listed transaction was the $8.4 billion take-private acquisition of Clearwater Analytics by a Permira and Warburg Pincus-led investor group.[65]
Latest news
In May 2026, Salesforce announced Tableau’s reworked agentic analytics platform, emphasizing AI-assisted data interpretation, recommendations and action-taking. The announcement reflects the industry’s shift from dashboard and report delivery toward conversational and workflow-integrated analytics.[61]

02 Ranking

Top 8 Companies in the Business Analysis Reporting Industry

The leading companies in the business analysis reporting industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Microsoft leads Gitnux's 2026 business analysis reporting ranking with an Overall score of 9.7, with R&D at 12% of revenue. Oracle is the highest-ranked analytics platform at 9.5, with revenue growth at 17%.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in embedded BI in suites

    Microsoft

    US

    Ranked #1 · 9.7 · Embedded BI in suites

    Why we picked it: Its Power BI offering sits inside Microsoft 365 Commercial products and cloud services.

    See in ranking ↓Visit microsoft.com ↗

  2. Leader in cloud & on-prem analytics

    Oracle

    US

    Ranked #2 · 9.5 · Cloud & on-prem analytics

    Why we picked it: Its Oracle Analytics supports both cloud and on-premises dashboards and enterprise reporting.

    See in ranking ↓Visit oracle.com ↗

  3. Leader in BI exploration & reporting

    Alphabet

    US

    Ranked #3 · 9.3 · BI exploration & reporting

    Why we picked it: Its Looker platform focuses on business intelligence, data exploration, and reporting capabilities.

    See in ranking ↓Visit abc.xyz ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 8 companies in the business analysis reporting industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Microsoft

Embedded BI in suites · US

9.7
2

Oracle

Cloud & on-prem analytics · US

9.5
3

Alphabet

BI exploration & reporting · US

9.3
4

Salesforce

Embedded BI in suites · US

9.2
5

IBM

Governed enterprise reporting · US

9.0
6

SAP

Enterprise analytics, planning and reporting · DE

8.9
7

Zoho

SMB and mid-market BI and reporting · IN

8.9
8

Domo

Cloud business intelligence and reporting · US

7.3

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Ryan Townsend. (2026, February 13). Top 8 companies in the business analysis reporting industry. In Business Analysis Reporting Industry Statistics. Gitnux. https://gitnux.org/business-analysis-reporting-industry-statistics/#top-companies

report visual · Projection

Employment in management and technical consulting services (NAICS 5416) (United States)

Employment in management and technical consulting services (NAICS 5416) grew from 1,920.8 thousands of jobs in 2021 to 2,180.3 thousands of jobs in 2025.

1,921
Start
+3.22%
CAGR · 4y
2,180
Projected
20212025
source-verifiedfred.stlouisfed.org2025

04 Statistics

Technology & Innovation

AI adoption shows up as high intensity in analyst roles, with 96% of data analysts using AI tools in 2026. We also track shifting work patterns from 8.6 hours weekly time saved with AI in 2025.

AI in the business analysis reporting industry

  • 96% of data analysts actively use AI tools in their roles across the Americas, EMEA and APAC in 2026.[1]
  • 97% of data analysts reported using AI tools in 2025 across the Americas, EMEA and APAC.[1]
  • 50% of business-intelligence survey respondents rated their AI maturity as advanced or intermediate in 2026.[2]
  • 73% of surveyed organizations were using or integrating generative-AI capabilities into analytics solutions globally in 2024.[3]
  • 23% of surveyed organizations were running proof-of-concepts for generative-AI analytics capabilities globally in 2024.[3]
  • 89% of organizations had revamped data strategies to embrace generative AI, while 26% had deployed solutions at scale, in 2025.[4]

Automation in the business analysis reporting industry

  • 7 in 10 data analysts said AI and automation make them more effective in their roles in 2025.[1]
  • 87% of data analysts reported using analytics-automation tools across the Americas, EMEA and APAC in 2025.[5]
  • 76% of data analysts still relied on manual spreadsheet work for data preparation in 2025.[1]
  • 98% of data analysts reported saving time with AI, averaging 8.6 hours per week, in 2025.[5]
  • 86% of data analysts reported higher job satisfaction after implementing AI and analytics automation in 2025.[5]
  • 52% of teams used enterprise automation in four or more business functions in 2024.[6]

Digital Transformation in the professional and business services sector (sector benchmark)

  • 55% of business-services CEOs identified keeping pace with technology and AI transformation as their greatest concern in PwC’s 2025 global CEO survey.[7]
  • 51% of U.S. technology executives reported no increase in performance or profitability from digital-transformation investments during the previous two years.[8]
  • 35.51% of EU professional, scientific and technical enterprises using AI applied it to business-administration or management processes in 2025.[9]
  • 40.4% of EU enterprises in professional, scientific and technical activities used at least one AI technology in 2025.[9]

Technology Adoption in the professional and business services sector (sector benchmark)

  • 18.55% of EU professional, scientific and technical enterprises using AI applied it to ICT security in 2025.[9]
  • 22.32% of EU professional, scientific and technical enterprises using AI applied it to research and development or innovation activities in 2025.[9]
  • 30.87% of EU professional, scientific and technical enterprises using AI applied it to accounting, controlling or finance management in 2025.[9]
  • 27.33% of EU professional, scientific and technical enterprises using AI applied it to production processes in 2025.[9]

Cloud Computing in the professional and business services sector (sector benchmark)

  • 91.2% of Finnish professional, scientific and technical enterprises used cloud computing services in 2023.[10]
  • 80.4% of Danish professional, scientific and technical enterprises used cloud computing services in 2023.[10]
  • 77.7% of Dutch professional, scientific and technical enterprises used cloud computing services in 2023.[10]
  • 90.7% of Australian professional, scientific and technical enterprises used cloud computing services in 2022.[10]

Big Data in the professional and business services sector (sector benchmark)

  • 46.8% of Swedish professional, scientific and technical enterprises conducted big-data analysis in 2023.[10]
  • 57.5% of Dutch professional, scientific and technical enterprises conducted big-data analysis in 2023.[10]
  • 45.4% of Finnish professional, scientific and technical enterprises conducted big-data analysis in 2023.[10]
  • 47.5% of German professional, scientific and technical enterprises conducted big-data analysis in 2023.[10]

IoT in the professional and business services sector (sector benchmark)

  • 35.6% of Swedish professional, scientific and technical enterprises used Internet-of-Things technologies in 2021.[10]
  • 36.3% of Irish professional, scientific and technical enterprises used Internet-of-Things technologies in 2021.[10]

05 Statistics

Data & Analytics

Data integration and data quality surface as buying constraints, including 50% identifying data-quality issues as the biggest challenge in data-integration projects in 2024.

Business intelligence in the business analysis reporting industry

  • 20% was the average current BI penetration in retail and wholesale organizations in the 2024 Dresner survey.[11]
  • 34% was the average current BI penetration in education organizations in the 2024 Dresner survey.[11]
  • 36% was the average current BI penetration in consumer-services organizations in the 2024 Dresner survey.[11]
  • 35% was the average current BI penetration in healthcare organizations in the 2024 Dresner survey.[11]
  • 32% was the average current BI penetration in financial-services organizations in the 2024 Dresner survey.[11]
  • 40% was the average current BI penetration in business-services organizations in the 2024 Dresner survey.[11]

Data analytics in the business analysis reporting industry

  • Almost half of organizations reported that only specialists could access analytics in 2025.[11]
  • 92% of product decision-makers delivered customer data and analytics through non-embedded methods in 2021.[12]
  • 60% of product decision-makers delivered customer data and analytics by email in 2021.[12]
  • 37% of product decision-makers said they needed to purchase an embedded analytics solution to personalize customer analytics in 2021.[12]
  • 76% of organizations surveyed by Sisense in 2025 reported making decisions without data.[11]
  • 59% of product decision-makers said customers were always or often making decisions without the right data and analytics in 2021.[12]

Data Quality in the professional and business services sector (sector benchmark)

  • 87% of enterprise data leaders said traditional rules-based approaches to data quality did not scale to current needs in 2024.[13]
  • 49% of supply management organizations reported that their data quality was good or excellent in 2024, based on a survey of more than 121 respondents.[14]
  • 50% of organizations identified data-quality issues as the biggest challenge affecting their data-integration projects in 2024.[15]
  • 95% of enterprise companies with at least $1 billion in revenue had experienced a data-quality issue directly affecting business outcomes in 2024.[13]
  • 23% of supply management firms spent at least 21% of their time cleaning data in 2024.[14]
  • 67% of supply management organizations said their data quality was better or significantly better than two years earlier in 2024.[14]

Data Governance in the professional and business services sector (sector benchmark)

  • 18.3% of organizations used a data-governance or catalog solution as part of their governance program in 2024.[16]
  • 61% of organizations had a dedicated data-governance function in 2024, according to a survey of more than 121 supply management professionals.[14]
  • 33% of North American organizations had a formal data-governance organization in place in 2024.[16]
  • 71% of global organizations reported having a data-governance program in 2024, up from 60% in 2023.[15]
  • 32% of organizations in the 2024 governance study had a formal governance organization in place, while 68% had none.[16]
  • 81% of supply management organizations found their data-governance program useful in 2024.[14]

KPIs in the business analysis reporting industry

  • 15.2% of organizations used Tableau for KPI tracking and dashboarding in the 2024 Sensei Labs survey.[17]
  • 26.6% of organizations used Microsoft Excel for KPI tracking and dashboarding in the 2024 Sensei Labs survey.[17]
  • 12% of organizations identified limited integrations as a weak point of their KPI, dashboard or BI platforms in 2024.[17]
  • 12% of organizations identified complexity of use as a weak point of their KPI, dashboard or BI platforms in 2024.[17]
  • 29.5% of organizations used Microsoft Power BI for KPI tracking and dashboarding in the 2024 Sensei Labs survey.[17]
  • 6.0% of organizations used Salesforce Einstein Analytics for KPI tracking and dashboarding in 2024.[17]

06 Statistics

Strategy & Growth

Go-to-market execution is tied to vertical and regional expansion signals, while analytics services scale is measured via client and revenue figures (for example, Capgemini’s US$4.5–5.0 billion in 2023).

Growth in the business analysis reporting industry

  • NIQ Global Intelligence reported 16% revenue growth in adjacent and high-growth verticals in 2024.[18]
  • NIQ Global Intelligence estimated addressable opportunities of US$4 billion in financial services, US$2 billion in government and US$11 billion in media and advertising in 2024.[18]
  • NIQ Global Intelligence’s 2024 growth strategy emphasized increasing subscription revenue through upselling solutions, modules, reads and regions.[18]
  • Manhattan Associates identified geographic expansion, new vertical markets and broader distribution channels as acquisition objectives in 2024.[19]
  • Adjacent and high-growth verticals contributed one percentage point of NIQ Global Intelligence’s revenue growth in 2024.[18]
  • Manhattan Associates stated that it planned continued investment in sales, services and marketing organizations across three global regions in 2024.[19]

Differentiation in the business analysis reporting industry

  • Capgemini served 3,500–4,000 data and analytics clients in 2023.[20]
  • Capgemini classified enterprise data management and modernization as a high-share segment of its data and analytics services value chain in 2024.[20]
  • Capgemini’s data and analytics services employed 35,000–38,000 full-time employees in 2023.[20]
  • Capgemini’s data and analytics services revenue reached US$4.5–5.0 billion in 2023, supported by analytics and business-intelligence capabilities.[20]
  • Capgemini classified analytics and business intelligence as a high-share segment of its data and analytics services value chain in 2024.[20]

Mergers and acquisitions in the business analysis reporting industry

  • Manhattan Associates stated that acquisitions could extend its presence into additional vertical markets in 2024.[19]
  • NIQ Global Intelligence reported that the GfK combination and ten tuck-in acquisitions supported its growth momentum through 2024.[18]
  • Manhattan Associates stated that preferred acquisition targets would expand geographic presence and distribution channels in 2024.[19]
  • NIQ Global Intelligence made one strategic investment alongside the GfK combination and ten tuck-in acquisitions through 2024.[18]
  • NIQ Global Intelligence said future acquisitions would target new markets, categories, technology, analytics capabilities and competitive positioning in 2024.[18]

Strategic partnerships in the business analysis reporting industry

  • Manhattan Associates identified partnerships with organizations in emerging markets as a route to extend distribution in 2024.[19]
  • Manhattan Associates used joint marketing with strategic partners as a lead-generation activity in 2024.[19]
  • Manhattan Associates pursued strategic marketing partnerships as part of its 2024 sales and marketing strategy.[19]
  • Manhattan Associates used reseller partnerships in emerging markets where it did not maintain a direct presence in 2024.[19]
  • Informa stated that partnership or service-provider disruption could affect product delivery and normal business activity in 2024.[21]
  • Informa reported that it operated joint ventures and strategic partnerships in 2024.[21]

07 Statistics

People & Workforce

Workforce capacity and data skills appear as recurring constraints, including a 45-day global average openness for data science and analytics roles in 2024.

Hiring in the business analysis reporting industry

  • 42% of CHROs listed strategic workforce planning as a top priority in a July 2025 survey.[22]
  • Data science and analytics professions, including business analysts, typically remained open for 45 days globally in 2024.[4]
  • 30% of candidates said they were open to AI-led interviews in a third-quarter 2025 survey.[22]
  • 31% of recruiting functions used labor-market data to shape business and talent strategies in 2026.[22]
  • 48% of candidates accepted their most recent job offer in the fourth quarter of 2025, according to Gartner’s workforce survey.[22]

Employee retention in the business analysis reporting industry

  • 27% of C-suite executives were likely or extremely likely to leave within six months, according to an October 2024 survey.[22]
  • 56% of C-suite executives were likely or extremely likely to leave their current roles within two years, according to an October 2024 survey.[22]
  • 58% of C-suite executives said their organizations relied more heavily on their functions or business units in 2024.[22]
  • Highly skilled employees were 39% more likely than less skilled employees to stay in their current roles in December 2025.[22]
  • 44% of C-suite executives said they were more stressed by work responsibilities in 2024.[22]

Remote Work in the professional and business services sector (sector benchmark)

  • 62.8% of U.S. professional and business-services employees who could work at home did so during 2024–2025, while 66.0% could work at home.[23]
  • 54% of U.S. professional-services firms reported having at least one paid work-from-home employee in November 2024–January 2025.[24]
  • 37.21% was the average share of paid workdays performed from home by U.S. professional and business-services employees in January 2025.[25]
  • About 45% of U.S. professional and business-services workers worked remotely during October 2023–September 2024, including hybrid and fully remote work.[26]

Hybrid Work in the professional and business services sector (sector benchmark)

  • Across U.S. professional and business services, 38% of full-time employees worked hybrid schedules during January–April 2025.[27]
  • Across U.S. professional and business services, 39% of full-time employees worked fully onsite during January–April 2025.[27]
  • 27% of U.S. full-time employees worked in a hybrid arrangement in 2025, compared with 12% fully remote and 61% fully on-site.[28]
  • 54% of U.S. employees with remote-capable jobs worked in a hybrid arrangement in November 2025.[29]
  • 61% of U.S. employees with remote-capable jobs preferred hybrid work in November 2025, compared with 33% preferring fully remote work.[29]

Upskilling in the business analysis reporting industry

  • 42% of analytics-leader organizations cited insufficient skills as a barrier to innovation in an IBM survey.[30]
  • 67% of analytics-straggler organizations cited insufficient skills as a barrier to innovation in an IBM survey.[30]
  • 24% of global employees said they were confident in their data-literacy abilities in 2024.[4]
  • 34% of global decision-makers said their companies had data-literacy programs in place in 2024.[4]
  • 75% of informed global decision-makers said their companies paid higher salaries to employees able to work effectively with data in 2024.[4]

Employee Engagement in the professional and business services sector (sector benchmark)

  • 32% of U.S. employees were engaged at work in 2025, while 17% were actively disengaged.[29]
  • 34% of U.S. employees were engaged at work in 2022, while 16% were actively disengaged.[29]
  • 33% of U.S. employees were engaged at work in 2023, while 16% were actively disengaged.[29]
  • 32% of U.S. employees were engaged at work in 2024, while 17% were actively disengaged.[29]

Change Management in the professional and business services sector (sector benchmark)

  • 21% of transformation teams identified stakeholder-engagement strategies as their primary change-management approach in 2024.[17]
  • 17% of transformation teams identified training and development programs as their primary change-management approach in 2024.[17]

08 Statistics

Customer & Sales

Embedded analytics demand is quantified through buyer expectations, with 81% of US product decision-makers saying embedded analytics should be provided to their customers in 2021.

Customer experience in the business analysis reporting industry

  • 51% of CX practitioners expected to increase predictive-analytics use for experience-data analysis in 2024, globally.[31]
  • 52% of CX practitioners expected to increase journey-analytics use for experience-data analysis in 2024, globally.[31]
  • 53% of CX practitioners expected to increase digital-experience analytics use for experience-data analysis in 2024, globally.[31]
  • 62% of CX practitioners expected to increase text and speech analytics use for experience data in 2024, globally.[31]
  • 61% of CX practitioners expected to increase generative-AI use for experience-data analysis in 2024, globally.[31]

Customer retention in the business analysis reporting industry

  • 59% of UK company respondents identified increased customer lifetime value as a significant benefit of investing in customer-intelligence capabilities, in the Adobe survey year.[32]
  • 62% of UK company respondents identified customer retention as a significant benefit of investing in customer-intelligence capabilities, in the Adobe survey year.[32]
  • 9 percentage points separated CX leaders from CX laggards in reported employee-engagement and retention improvement from CX programs in 2024, globally.[31]
  • 22 percentage points separated CX leaders from CX laggards in reported customer-retention improvement from CX programs in 2024, globally.[31]

Customer acquisition in the business analysis reporting industry

  • 62% of UK company respondents identified customer acquisition as a significant benefit of investing in customer-intelligence capabilities, in the Adobe survey year.[32]
  • 46% of UK company respondents identified increased traffic as a significant benefit of investing in customer-intelligence capabilities, in the Adobe survey year.[32]
  • 34% of UK company respondents identified reduced cost to serve customers as a significant benefit of investing in customer-intelligence capabilities, in the Adobe survey year.[32]
  • 28% of UK company respondents identified improved average order value as a significant benefit of investing in customer-intelligence capabilities, in the Adobe survey year.[32]

Customer loyalty in the business analysis reporting industry

  • 55% of US product decision-makers said embedded analytics should be offered in custom-built applications, according to a Harris Poll commissioned by Sisense.[12]
  • 52% of US product decision-makers said embedded analytics should be offered in off-the-shelf business or SaaS applications, according to a Harris Poll commissioned by Sisense.[12]
  • 57% of US product decision-makers said embedded analytics should be offered in communications software or platforms, according to a Harris Poll commissioned by Sisense.[12]
  • 81% of US product decision-makers said embedded analytics offerings should be provided to their customers, according to a Harris Poll commissioned by Sisense.[12]

Lead generation in the business analysis reporting industry

  • 85% of B2B marketing respondents rated quality leads from input forms as an important lead-generation goal in the 2024 benchmark survey.[33]
  • 72% of B2B marketing respondents rated fully qualified sales-ready leads as an important lead-generation goal in the 2024 benchmark survey.[33]
  • 48% of B2B marketing respondents rated lead volume as an important lead-generation goal in the 2024 benchmark survey.[33]
  • 54% of B2B marketing respondents rated leads with engagement data as an important lead-generation goal in the 2024 benchmark survey.[33]

09 Statistics

Marketing & Brand

Tooling adoption and social-intelligence expectations are measured, including 69.1% of organizations using an analytics or business-intelligence platform in 2024.

Marketing in the business analysis reporting industry

  • 53.6% of organizations in the 2024 Martech Composability Survey used a digital-experience platform.[34]
  • 69.1% of organizations in the 2024 Martech Composability Survey used an analytics or business-intelligence platform.[34]
  • 13.7% of organizations in the 2024 Martech Composability Survey used a programmatic-advertising platform.[34]
  • 35.7% of organizations in the 2024 Martech Composability Survey used a digital-asset-management platform.[34]
  • 84.5% of organizations in the 2024 Martech Composability Survey used a CRM platform.[34]

Digital marketing in the business analysis reporting industry

  • 26% of organizations planned to increase customer-journey-mapping-tool use in customer-interaction processes over the following 12 months, in a December 2023 survey.[35]
  • 46% of organizations planned to increase process or workflow automation use in customer-interaction processes over the following 12 months, in a December 2023 survey.[35]
  • 44% of organizations planned to increase customer-experience or engagement-tool use in customer-interaction processes over the following 12 months, in a December 2023 survey.[35]
  • 22% of organizations planned to increase customer-privacy or data-security use in customer-interaction processes over the following 12 months, in a December 2023 survey.[35]
  • 31% of organizations planned to increase communications or messaging software use in customer-interaction processes over the following 12 months, in a December 2023 survey.[35]

Branding in the business analysis reporting industry

  • 86% of surveyed professionals believed their organization may have missed opportunities because of delayed or siloed social insights in 2026.[36]
  • 93% of surveyed professionals viewed social intelligence as essential for future growth in the United States, United Kingdom and Australia in 2026.[36]
  • 36% of surveyed organizations said social data regularly informed decisions outside marketing in 2026.[36]
  • 10% of surveyed businesses had the operational agility to translate real-time social insights into action within hours in the United States, United Kingdom and Australia in 2026.[36]

Social media in the business analysis reporting industry

  • 71% of surveyed B2C marketers had a single source of truth consolidating social data across platforms in 2025.[37]
  • 74% of surveyed marketers expected increased budget scrutiny for social media in 2025.[37]
  • 29% of surveyed marketers used Google Analytics for social-media tracking in 2025.[37]
  • 24% of surveyed marketers used CRM systems for social-media tracking in 2025.[37]
  • 88% of surveyed marketers were confident social media produced positive ROI for their company in 2025.[37]

Influencer Marketing in the professional and business services sector (sector benchmark)

  • 74% of B2B influencers use artificial-intelligence tools to enhance content creation, based on Q1 2026 research.[38]
  • 44% of B2B influencer-marketing practitioners say finding the right talent is their single biggest collaboration obstacle, based on Q1 2026 research.[38]
  • 78% of B2B influencer-marketing practitioners identify brand awareness and lead generation as their joint top challenges, based on Q1 2026 research.[38]
  • 86% of B2B influencer-marketing practitioners and creators prefer co-creating content with brands rather than amplifying finished brand content, based on Q1 2026 research.[38]

10 Statistics

Operations & Execution

Delivery-side capability is reflected through research and reporting operations, including YouGov serving more than 6,300 clients across 64 markets in fiscal 2026.

Process optimization in the business analysis reporting industry

  • RELX’s adjusted operating costs increased 2% in 2024 while revenue increased 3% on a reported basis, indicating operating leverage from process improvements.[18]
  • Gartner generated $1.5 billion in operating cash flow in 2024, up from $1.2 billion in 2023, supporting investment in business-analysis delivery capabilities.[39]
  • RELX’s electronic revenue grew 7% in 2024 at constant currency, while print decline was offset by growth in face-to-face activities.[40]
  • RELX reduced print and print-related revenue from £586 million in 2023 to £517 million in 2024 as digital delivery expanded.[41]
  • RELX completed five acquisitions and seven disposals in 2024 as part of portfolio and process optimization, for consideration of £195 million and £95 million respectively.[41]

Operational efficiency in the business analysis reporting industry

  • RELX’s adjusted operating margin increased to 33.9% in 2024 from 33.1% in 2023 as cost growth remained below revenue growth.[41]
  • RELX’s EBITDA margin increased to 40.1% in 2025 from 39.5% in 2024.[18]
  • YouGov served more than 6,300 clients across 64 markets in fiscal 2026, indicating the scale of its global research and reporting operation.[42]
  • RELX’s reported cash generated from operations increased 4% to £3,521 million in 2024.[18]
  • Gartner’s Consulting gross contribution margin was 36% in 2024, compared with 35% in 2023.[39]

Quality management in the business analysis reporting industry

  • RELX reported 20.5% net margin in 2024, compared with 19.4% in 2023, reflecting the financial outcome of its information-quality and delivery model.[18]
  • YouGov operated in 64 markets in fiscal 2026, providing a geographic footprint for standardized data and reporting processes.[42]
  • RELX sent 44 tonnes of waste to landfill in 2024, down from 45 tonnes in 2023.[18]
  • YouGov had more than 31 million registered members worldwide in fiscal 2026, supporting quality-controlled proprietary research panels.[42]
  • RELX reduced scope 1 and scope 2 location-based emissions by 20% to 32,692 tonnes of CO2e in 2024.[18]

Supply chain in the business analysis reporting industry

  • RELX recorded 6,056 supplier-code signatories in 2024, up 14% from 5,322 in 2023.[18]
  • YouGov reported more than 6,300 clients worldwide in fiscal 2026, representing the demand side of its research and reporting supply chain.[42]
  • RELX’s net debt-to-EBITDA ratio was 1.8 times in 2024, compared with 2.0 times in 2023, supporting acquisition and supplier-financing capacity.[40]
  • YouGov reported more than 31 million registered panel members worldwide in fiscal 2026, forming the participant-supply base for its research products.[42]
  • RELX completed five acquisitions for total consideration of £195 million in 2024, adding businesses to its information and analytics supply ecosystem.[40]

Outsourcing / Offshoring in the professional and business services sector (sector benchmark)

  • 47.5% of EU enterprises sourcing abroad sourced administrative and management functions internationally during 2021–2023.[9]
  • 28.8% of EU enterprises sourcing abroad sourced information and communication technology services internationally during 2021–2023.[9]
  • 29% of U.S. CPA firms responding to the 2025 National MAP Survey utilized offshoring, rising to 74% among firms with at least $10 million in net client fees.[43]
  • 60% of EU business-services enterprises sourcing abroad were in the business-services sector, compared with 40% in industry and construction, during 2021–2023.[9]
  • 65% of U.S. CPA firms participating in the 2025 National MAP Survey that offshored used India, followed by 33% using the Philippines.[43]

11 Statistics

Finance & Pricing

Platform economics and investment capacity show up in operating and cash-flow metrics, including Gartner’s $1.5 billion in operating cash flow in 2024.

Pricing strategy in the business analysis reporting industry

  • RELX’s Risk business generated £3,336 million of revenue in 2024, compared with £3,224 million in 2023.[41]
  • RELX generated £9,434 million of revenue in 2024, up from £9,161 million in 2023, as its mix shifted toward higher-value analytics and decision tools.[41]
  • RELX’s 2024 ordinary dividend was 63.0 pence per share, up 7% from 58.8 pence in 2023, reflecting shareholder-return pricing and capital-allocation policy.[41]
  • YouGov’s data-products and research revenue increased from £388.9 million in fiscal 2025 to £396.6 million in fiscal 2026.[42]
  • RELX’s Scientific, Technical and Medical business generated £2,624 million of revenue in 2024, compared with £2,581 million in 2023.[41]

Cost reduction in the business analysis reporting industry

  • RELX’s amortization charge for acquired intangible assets declined to £258 million in 2024 from £280 million in 2023.[18]
  • RELX’s reported operating profit increased 7% to £2,861 million in 2024 from £2,682 million in 2023.[18]
  • Gartner’s net income increased to approximately $1.3 billion in 2024 from $882.5 million in 2023, despite higher conference-related expenses and headcount.[39]
  • RELX’s print and print-related revenue fell by £118 million between 2024 and 2025 as the company reduced its involvement in print operations.[18]
  • RELX reduced adjusted operating-cost growth to 2% in 2024 while delivering 7% underlying revenue growth.[18]

Profitability in the business analysis reporting industry

  • RELX’s adjusted net profit increased to £2,241 million in 2024 from £2,156 million in 2023.[41]
  • RELX achieved a 33.9% adjusted operating margin in 2024, compared with 33.1% in 2023.[18]
  • RELX’s return on invested capital was 14.8% in 2024, compared with 14.0% in 2023.[41]
  • RELX’s adjusted profit before tax increased to £2,903 million in 2024 from £2,716 million in 2023.[41]
  • Gartner’s Consulting gross contribution margin was 36% in 2024, indicating profitability in its business-analysis and advisory services.[39]

Financial planning in the business analysis reporting industry

  • RELX completed a £1,000 million share buyback in 2024, according to its reported financial results.[40]
  • RELX invested £195 million in five acquisitions during 2024, supporting portfolio expansion in information and analytics markets.[41]
  • RELX proposed a 63.0 pence per-share dividend for 2024, up from 58.8 pence for 2023.[41]
  • Gartner’s cash provided by operating activities was $1.5 billion in 2024, compared with $1.2 billion in 2023.[39]
  • RELX’s adjusted earnings per share increased to 120.1 pence in 2024 from 114.0 pence in 2023.[41]

12 Statistics

Product & Service

Integration friction is visible through adoption drivers and stoppages, including almost 50% of organizations abandoning three to five product innovations due to analytics-integration challenges in 2025.

Product development in the business analysis reporting industry

  • 57% of product decision-makers identified communication software or platforms as an embedding destination for customer analytics in 2021.[12]
  • Almost 50% of organizations abandoned three to five product innovations because of analytics-integration challenges in 2025.[11]
  • 52% of product decision-makers identified off-the-shelf business or SaaS applications as an embedding destination for customer analytics in 2021.[12]
  • 55% of product decision-makers identified custom-built applications as an embedding destination for customer analytics in 2021.[12]
  • 81% of product decision-makers said personalized and customized analytics should be embedded in customer offerings in 2021.[12]

Product lifecycle in the business analysis reporting industry

  • 49% of organizations with 1–100 employees reported current BI penetration in 2024, compared with 34% among organizations with 101–1,000 employees.[11]
  • 59% of organizations with 1–100 employees projected BI penetration within 36 months in 2024.[11]
  • 53% of organizations with more than 10,000 employees projected BI penetration within 36 months in 2024.[11]
  • 39% of organizations with more than 10,000 employees reported current BI penetration in 2024.[11]

After-sales in the business analysis reporting industry

  • 94% of BI and analytics users reported better decisions in the 2026 BARC survey.[44]
  • 97% of BI and analytics users reported faster reporting or planning from their tools in the 2026 BARC survey.[44]
  • 96% of BI and analytics users reported improved data quality in the 2026 BARC survey.[44]
  • Smaller BI vendors received above-average ratings for implementation success in the 2026 BARC BI and Analytics Survey.[44]
  • Smaller BI vendors received above-average ratings for support quality in the 2026 BARC BI and Analytics Survey.[44]

Value proposition in the business analysis reporting industry

  • 95% of product decision-makers said customers wanted interactive analytics in 2021.[12]
  • 92% of product decision-makers said contextual data and analytics could increase their businesses’ total addressable market in 2021.[12]
  • 96% of product decision-makers said personalized and customized analytics could increase their products’ average selling price in 2021.[12]
  • 76% of product decision-makers said their customers often or always make decisions based on data and analytics in 2021.[12]
  • 97% of product decision-makers said customers wanted analytics delivered in the context of the task being completed in 2021.[12]

13 Statistics

Sustainability & Ethics

Governance and compliance constraints expand beyond reporting, including 30% of Microsoft survey respondents citing missing governance and risk-management solutions as a barrier to scaling AI.

Sustainability in the business analysis reporting industry

  • 13 ESG material topics were covered in ServiceNow’s 2024 Global Impact Report.[45]
  • 100% of Oracle’s annual electricity use was matched with renewable energy in 2025, avoiding more than 4 million metric tons of carbon emissions between 2020 and 2025.[46]
  • 94% was the reduction in Microsoft’s average supplier-submission review time after it customized Sustainability Manager with Power Platform and AI.[47]
  • 100% of Salesforce’s global operations use renewable energy, according to its 2026 ESG disclosure.[48]

ESG in the business analysis reporting industry

  • 30% of respondents in Microsoft’s Responsible AI Survey identified missing governance and risk-management solutions as the top barrier to scaling AI.[49]
  • 19,000-plus companies from more than 100 countries had joined Salesforce’s Pledge 1% movement by 2026.[48]
  • 13 ESG material topics were identified by ServiceNow in its 2024 Global Impact Report, spanning environmental, social and governance issues.[45]
  • 3 sustainability-reporting frameworks—GRI, SASB and TCFD—were referenced in ServiceNow’s ESG Management documentation.[45]

Ethics in the business analysis reporting industry

  • 41% of respondents trusted humans more than AI agents for compliance, risk and governance, while 22% trusted AI more.[50]
  • 3 major ethics-related areas—business ethics, emerging-technology ethics, and security and data privacy—were listed among ServiceNow’s ESG material topics.[45]
  • 100% of SAP employees are described as having equal responsibility for upholding the company’s ethical-business standards.[51]
  • 44% of respondents cited ethics and governance as top barriers to adopting AI agents in procurement, according to Workday’s cited research.[50]

CSR in the business analysis reporting industry

  • 492 acres had been restored through Microsoft’s Greater Cape Town Water Fund partnership since 2018.[47]
  • 1% of Salesforce’s equity, 1% of its time and 1% of its product are pledged under the company’s 1-1-1 philanthropy model.[48]
  • 19,000-plus companies from over 100 countries had joined Salesforce’s Pledge 1% movement by 2026.[48]
  • 6 million-plus people had gained access to connected devices through Microsoft’s M-KOPA partnership by 2026.[47]

Circular economy in the business analysis reporting industry

  • 6 million-plus people had accessed connected devices through M-KOPA’s pay-as-you-go model, which Microsoft says supports responsible device reuse.[47]
  • 94% was the reduction in Microsoft’s supplier-submission review time after process automation, enabling more scalable sustainability-data management.[47]
  • 150,000 cubic metres of water were reclaimed annually through restoration work supported by Microsoft’s Greater Cape Town Water Fund partnership.[47]

Carbon footprint in the business analysis reporting industry

  • 18 million metric tons of afforestation, reforestation and revegetation credits can be purchased by Microsoft under its Rubicon Carbon agreement.[47]
  • 23.4% was Microsoft’s increase in total Scope 1, 2 and 3 emissions versus its 2020 baseline, driven largely by AI and cloud expansion.[49]
  • More than 4 million metric tons of carbon emissions were avoided by Oracle between 2020 and 2025 through renewable-electricity matching.[46]
  • 168% was Microsoft’s increase in energy use versus its 2020 baseline, compared with a 71% increase in revenue.[49]

15 Statistics

Globalization & Expansion

Regional targeting shifts are quantified in adoption and audience focus, including 56% of Asia-Pacific business-intelligence respondents targeting executives in 2024.

Globalization in the business analysis reporting industry

  • Capgemini’s Asia-Pacific and South America revenue shares for data and analytics services were classified as low in 2024.[20]
  • North America and Europe each represented a high share of Capgemini’s data and analytics services revenue in 2024.[20]
  • 35,000–38,000 full-time employees supported Capgemini’s global data and analytics services in 2023.[20]
  • Capgemini generated US$4.5–5.0 billion in data and analytics services revenue in 2023.[20]
  • NIQ Global Intelligence identified international-market penetration as a growth opportunity in its 2024 strategy.[18]

Cultural adaptation in the business analysis reporting industry

  • 56% of Asia-Pacific business-intelligence respondents targeted executives in 2024.[11]
  • Asia-Pacific business-intelligence audiences showed outsized interest in line managers, professionals and middle managers in 2024.[11]
  • 64% of Latin American business-intelligence respondents targeted executives in 2024.[11]
  • 68% of EMEA business-intelligence respondents targeted executives, compared with 65% in North America, 64% in Latin America and 56% in Asia Pacific in 2024.[11]
  • 65% of North American business-intelligence respondents targeted executives in 2024.[11]

Supplier management in the business analysis reporting industry

  • Latin American organizations showed relatively greater interest in targeting suppliers with business intelligence in 2024.[11]
  • Suppliers were among the external constituencies assessed as target users of business intelligence in the 2024 global BI market study.[11]
  • EMEA organizations showed comparatively lower interest in targeting suppliers with business intelligence in 2024.[11]
  • Capgemini’s 2024 data and analytics services portfolio included enterprise data management and modernization as a high-share value-chain segment.[20]

Stakeholder management in the business analysis reporting industry

  • 64% of Latin American respondents targeted executives as business-intelligence users in 2024.[11]
  • 56% of Asia-Pacific respondents targeted executives as business-intelligence users in 2024.[11]
  • 68% of EMEA respondents targeted executives as business-intelligence users in 2024.[11]
  • Executives were the most frequently targeted business-intelligence stakeholder group across all geographies in the 2024 market study.[11]
  • Customers and partners or affiliates were identified as external business-intelligence stakeholder groups in the 2024 market study.[11]

Distribution channels in the business analysis reporting industry

  • Manhattan Associates generated the majority of its cloud-subscription and software-license revenue through direct sales in 2024.[19]
  • Manhattan Associates operated sales and marketing organizations across the Americas, EMEA and APAC in 2024.[19]
  • Manhattan Associates used press relations, analyst relations, customer endorsements, content marketing, digital marketing, advertising, trade shows and industry events as marketing channels in 2024.[19]
  • Manhattan Associates used reseller partnerships in Latin America and other emerging markets where it lacked a direct presence in 2024.[19]
  • Manhattan Associates hosted annual user conferences, webinars and regional user groups as customer-engagement channels in 2024.[19]

Key questions about the Business Analysis Reporting Industry

What is the global business intelligence software market size in 2025?
The global business intelligence software market was valued at $40.13 billion in 2025 (Grand View Research).
How fast is the market expected to grow from 2026 to 2033?
Grand View Research forecasts a 9.3% compound annual growth rate from 2026 to 2033. It also estimates $43.71 billion in 2026.
Which companies lead the business analysis reporting industry?
Microsoft leads Gitnux's 2026 business analysis reporting ranking with an Overall score of 9.7, with R&D at 12% of revenue. Oracle is the highest-ranked analytics platform at 9.5, with revenue growth at 17%.
What technology shifts are shaping business analysis reporting in 2026?
Cloud BI reached 53.6% of revenue in 2025, and 73% of organizations were using or integrating generative-AI capabilities into analytics solutions in 2024. Microsoft also reported $2.6 billion of additional cost of revenue in fiscal 2026 tied to AI infrastructure investment supporting Copilot growth.
How concentrated is the vendor landscape for business intelligence software?
Publicly available market-share data sufficient to calculate CR4 or HHI was not identified. The market is described as concentrated around broad enterprise software platforms and specialist visualization vendors.
Reference

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APA
Ryan Townsend. (2026, February 13). Business Analysis Reporting Industry Statistics. Gitnux. https://gitnux.org/business-analysis-reporting-industry-statistics
MLA
Ryan Townsend. "Business Analysis Reporting Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/business-analysis-reporting-industry-statistics.
Chicago
Ryan Townsend. 2026. "Business Analysis Reporting Industry Statistics." Gitnux. https://gitnux.org/business-analysis-reporting-industry-statistics.

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