Gitnux/Report 2026

Business Analysis Industry Statistics

While analysts are in high demand, the real bottleneck is input quality, since 43% of organizations cite data quality as the top barrier to analytics success and the world pays up to $3.1 trillion a year for poor data. Track how budgets are shifting and where money is moving, including $22.4 billion in global BI software spend and accelerating automation and AI plans, with 79% of executives expecting to increase their use soon.
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November 11, 2026Updated
Business Analysis Industry Statistics
Nathan CaldwellWritten by Nathan Caldwell·Edited by Catherine Wu·Fact-checked by Abigail Foster
Published ·Updated
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The business analysis industry at a glance

The global business analytics market is projected to reach $63.76 billion in 2026, as cloud adoption and AI-enabled decision support accelerate demand across industries.

$63.76B[56]
Global market size, 2026
12.8%[56]
Forecast CAGR, 2026–2034
$22.48B[56]
North America market, 2025
519,530[23]
U.S. systems analysts, 2025
Market size
The global business analytics market was valued at $56.92 billion in 2025 and is estimated at $63.76 billion in 2026. The market includes analytics software and services used for statistical analysis, data mining, predictive modeling, visualization and decision support.[56]
Forecast & CAGR
The market is forecast to reach $167.69 billion by 2034, representing a compound annual growth rate of 12.8% from 2026 to 2034. Growth is being supported by cloud infrastructure, predictive analytics and AI-enabled business decision-making.[56]
Market share & regions
North America was the largest regional market in 2025, with revenue of $22.48 billion. In cloud-based business analytics specifically, North America accounted for 42.06% of revenue in 2025, while Asia-Pacific is forecast to be the fastest-growing region through 2031.[56][57]
Segmentation
The market is segmented by offering into software and services; by deployment into cloud and on-premise; and by analytics type into predictive, performance, operational, conversational and prescriptive analytics. End-use segments include banking and financial services, information technology, retail and e-commerce, manufacturing, healthcare, government, energy, and transportation and logistics.[56]
Pricing
U.S. computer systems analysts, a major business-analysis-related occupation, had 519,530 jobs and a mean annual wage of $114,610 in May 2025. The broader computer and information analysts category employed 710,180 people with a mean annual wage of $119,420.[23]
Trends, drivers & challenges
AI-assisted analytics, process automation and cloud migration are key growth drivers. The U.S. Bureau of Labor Statistics projects computer systems analyst employment to grow 8% from 2025 to 2035, while data-quality, privacy, security and shortages of experienced analytics and AI personnel remain constraints.[23][56]
Consumer behavior & competition
Cloud deployment accounted for 58.04% of the cloud-based business analytics market in 2025, indicating strong customer preference for hosted analytics infrastructure. Competition spans enterprise software vendors, cloud providers, specialist analytics platforms and consulting firms, with public cloud analytics representing the leading deployment model.[57]
M&A
M&A activity is reinforcing the combination of analytics consulting, data engineering and AI implementation. In November 2026, EXL announced its acquisition of Aimpoint Digital, adding approximately 250 AI engineers, platform architects, analytics consultants, decision scientists and AI strategists.[58]
Regulation
The EU AI Act creates material compliance requirements for analytics and AI providers: violations of prohibited AI practices can result in fines of up to €35 million or 7% of worldwide annual turnover, whichever is higher. Transparency obligations under Article 50 apply from August 2, 2026.[59][60]
Latest news
In September 2026, CDW announced plans to acquire Lovelytics to combine its data, analytics and AI consulting capabilities with CDW’s technology distribution and customer base. The transaction reflects continued consolidation around enterprise data modernization and AI adoption.[61]

02 Ranking

Top 10 Companies in the Business Analysis Industry

The leading companies in the business analysis industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Microsoft leads Gitnux's 2026 business analysis ranking with an Overall score of 9.5, with R&D at 12% of revenue. Oracle is the highest-ranked enterprise analytics platform provider at 9.3, driven by revenue growth of 17%.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in business intelligence suites

    Microsoft

    US

    Ranked #1 · 9.5 · Business intelligence suites

    Why we picked it: Power BI sits inside the commercial productivity and cloud portfolio, with R&D at 12% of revenue.

    See in ranking ↓Visit microsoft.com ↗

  2. Leader in enterprise analytics platforms

    Oracle

    US

    Ranked #2 · 9.3 · Enterprise analytics platforms

    Why we picked it: Enterprise analytics offerings include Oracle Analytics and Fusion Data Intelligence, with revenue growth of 17%.

    See in ranking ↓Visit oracle.com ↗

  3. Leader in operational analytics platforms

    Palantir Technologies

    US

    Ranked #3 · 9.3 · Operational analytics platforms

    Why we picked it: Foundry spans data management, analytics, and workflow development, backed by revenue growth of 56.2%.

    See in ranking ↓Visit palantir.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the business analysis industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Microsoft

Business intelligence suites · US

9.5
2

Oracle

Enterprise analytics platforms · US

9.3
3

Palantir Technologies

Operational analytics platforms · US

9.3
4

SAP

Enterprise analytics platforms · DE

9.2
5

Salesforce

Business intelligence suites · US

9.2
6

Alphabet

Google Cloud data and analytics platforms · US

9.1
7

IBM

Business analytics, AI and data management · US

9.0
8

Snowflake

Cloud data, analytics and AI platform · US

8.9
9

Teradata

Enterprise data warehouse and analytics · US

7.6
10

Strategy

AI-powered business intelligence and analytics · US

7.5

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Nathan Caldwell. (2026, February 13). Top 10 companies in the business analysis industry. In Business Analysis Industry Statistics. Gitnux. https://gitnux.org/business-analysis-industry-statistics/#top-companies

report visual · Projection

Employed full-time wage and salary management analysts (United States)

Employed full-time wage and salary management analysts grew from 658 thousands of persons in 2020 to 694 thousands of persons in 2025.

658
Start
+1.07%
CAGR · 5y
694
Projected
20202025
source-verifiedfred.stlouisfed.org2025

04 Statistics

Technology & Innovation

AI impact on practitioners is predominantly positive: 69% reported positive career impact in 2026, while 5% reported negative impact.

AI in the business analysis industry

  • 69% of business analysis professionals worldwide said AI was having a positive impact on their careers in 2026.[1]
  • 74% of business analysis professionals anticipated a positive career impact from AI in 2025.[1]
  • 5% of business analysis professionals reported a negative career impact from AI in 2026.[1]
  • 63% of business analysis professionals expected AI to affect their careers positively in the 2024 career-development survey.[2]

Automation in the business analysis industry

  • 5% of respondents to UiPath’s 2023 global automation-professional survey held business analyst roles.[3]
  • 1% of respondents to UiPath’s 2023 global automation-professional survey were process-mining business analysts.[3]

Digital Transformation in the professional and business services sector (sector benchmark)

  • 35.51% of EU professional, scientific and technical enterprises using AI applied it to business-administration or management processes in 2025.[4]
  • 51% of U.S. technology executives reported no increase in performance or profitability from digital-transformation investments during the previous two years.[5]
  • 55% of business-services CEOs identified keeping pace with technology and AI transformation as their greatest concern in PwC’s 2025 global CEO survey.[6]
  • 40.4% of EU enterprises in professional, scientific and technical activities used at least one AI technology in 2025.[4]

Technology Adoption in the professional and business services sector (sector benchmark)

  • 18.55% of EU professional, scientific and technical enterprises using AI applied it to ICT security in 2025.[4]
  • 27.33% of EU professional, scientific and technical enterprises using AI applied it to production processes in 2025.[4]
  • 30.87% of EU professional, scientific and technical enterprises using AI applied it to accounting, controlling or finance management in 2025.[4]
  • 22.32% of EU professional, scientific and technical enterprises using AI applied it to research and development or innovation activities in 2025.[4]

Cloud Computing in the professional and business services sector (sector benchmark)

  • 80.4% of Danish professional, scientific and technical enterprises used cloud computing services in 2023.[7]
  • 91.2% of Finnish professional, scientific and technical enterprises used cloud computing services in 2023.[7]
  • 77.7% of Dutch professional, scientific and technical enterprises used cloud computing services in 2023.[7]
  • 90.7% of Australian professional, scientific and technical enterprises used cloud computing services in 2022.[7]

Big Data in the professional and business services sector (sector benchmark)

  • 47.5% of German professional, scientific and technical enterprises conducted big-data analysis in 2023.[7]
  • 46.8% of Swedish professional, scientific and technical enterprises conducted big-data analysis in 2023.[7]
  • 45.4% of Finnish professional, scientific and technical enterprises conducted big-data analysis in 2023.[7]
  • 57.5% of Dutch professional, scientific and technical enterprises conducted big-data analysis in 2023.[7]

IoT in the professional and business services sector (sector benchmark)

  • 52.0% of South Korean professional, scientific and technical enterprises used Internet-of-Things technologies in 2022.[7]
  • 42.6% of Austrian professional, scientific and technical enterprises used Internet-of-Things technologies in 2021.[7]
  • 35.6% of Swedish professional, scientific and technical enterprises used Internet-of-Things technologies in 2021.[7]
  • 36.3% of Irish professional, scientific and technical enterprises used Internet-of-Things technologies in 2021.[7]

Innovation in the business analysis industry

  • 46% of business analysis professionals reported that their organizations had increased focus on data-analytics projects in 2021.[1]
  • 23% of business analysis professionals identified enabling change by defining needs and recommending solutions as their main role in 2025.[1]
  • 81% of business analysis professionals said business analysis was formally recognized in their organizations in 2026.[1]
  • 20% of business analysis professionals identified collecting, synthesizing and analyzing information as their main role in 2025.[1]

05 Statistics

Data & Analytics

Data quality and governance are persistent execution constraints: 50% of organizations cited data-quality issues as the biggest challenge in 2024.

Business intelligence in the business analysis industry

  • 32% was the 2024 average penetration of business-intelligence solutions among financial-services companies in Dresner Advisory’s global study.[8]
  • 36% was the 2024 average penetration of business-intelligence solutions among consumer-services companies in Dresner Advisory’s global study.[8]
  • 16% of organizations had business-intelligence penetration above 80% of employees in 2024, according to Dresner Advisory.[8]
  • 45% was the 2024 average penetration of business-intelligence solutions among manufacturing companies in Dresner Advisory’s global study.[8]
  • 19% of organizations had business-intelligence penetration of 41% to 60% of employees in 2024, according to Dresner Advisory.[8]
  • 40% was the 2024 average penetration of business-intelligence solutions among business-services companies in Dresner Advisory’s global study.[8]

Data analytics in the business analysis industry

  • 70% of top-performing companies used advanced analytics to develop proprietary insights, according to McKinsey’s digital-strategy survey.[9]
  • 536 data and analytics professionals in North America participated in Sisense’s 2025 independent survey.[8]
  • 82% of respondents in Sisense’s 2025 North American survey worked for organizations with 100 to 1,000 employees.[8]
  • 50% of top-performing companies deployed artificial intelligence to enhance and expedite decision-making, according to McKinsey’s digital-strategy survey.[9]
  • 75% of organizations reported that the average employee spent two to ten hours per week searching for the right data.[10]
  • 29% of analytics initiatives were stuck in pilot stage in Sisense’s 2026 report.[10]

Data Quality in the professional and business services sector (sector benchmark)

  • 49% of supply management organizations reported that their data quality was good or excellent in 2024, based on a survey of more than 121 respondents.[11]
  • 23% of supply management firms spent at least 21% of their time cleaning data in 2024.[11]
  • 50% of organizations identified data-quality issues as the biggest challenge affecting their data-integration projects in 2024.[12]
  • 67% of supply management organizations said their data quality was better or significantly better than two years earlier in 2024.[11]
  • 95% of enterprise companies with at least $1 billion in revenue had experienced a data-quality issue directly affecting business outcomes in 2024.[13]
  • 87% of enterprise data leaders said traditional rules-based approaches to data quality did not scale to current needs in 2024.[13]

Data Governance in the professional and business services sector (sector benchmark)

  • 18.3% of organizations used a data-governance or catalog solution as part of their governance program in 2024.[14]
  • 81% of supply management organizations found their data-governance program useful in 2024.[11]
  • 32% of organizations in the 2024 governance study had a formal governance organization in place, while 68% had none.[14]
  • 61% of organizations had a dedicated data-governance function in 2024, according to a survey of more than 121 supply management professionals.[11]
  • 33% of North American organizations had a formal data-governance organization in place in 2024.[14]
  • 71% of global organizations reported having a data-governance program in 2024, up from 60% in 2023.[12]

KPIs in the business analysis industry

  • 3.6% of organizations used Oracle BI for KPI tracking and dashboard or business-intelligence work in Sensei Labs’ 2024 survey.[15]
  • 3.1% of organizations used IBM Cognos Analytics for KPI tracking and dashboard or business-intelligence work in Sensei Labs’ 2024 survey.[15]
  • 4.6% of organizations used Qlik for KPI tracking and dashboard or business-intelligence work in Sensei Labs’ 2024 survey.[15]
  • 29.5% of organizations used Microsoft Power BI for KPI tracking and dashboard or business-intelligence work in Sensei Labs’ 2024 survey.[15]
  • 8.5% of organizations used SAP BusinessObjects or Analytics Cloud for KPI tracking and dashboard or business-intelligence work in Sensei Labs’ 2024 survey.[15]
  • 6.0% of organizations used Salesforce Einstein Analytics for KPI tracking and dashboard or business-intelligence work in Sensei Labs’ 2024 survey.[15]

06 Statistics

Strategy & Growth

AI use is moving into operational work: 25% of business analysis professionals primarily used AI for communication and documentation in 2026.

Growth in the business analysis industry

  • Amplitude’s 2025 revenue was $343.2 million, representing 15% year-over-year growth from 2024.[16]
  • Deloitte reported $70.5 billion in aggregate global revenue in its 2025 Global Impact Report.[17]
  • Accenture’s Asia Pacific revenue increased 5% in U.S. dollars in fiscal 2025.[18]
  • Amplitude had 4,797 paying customers at December 31, 2025.[16]
  • Deloitte reported 4.9% aggregate global revenue growth from FY2024 in its 2025 Global Impact Report.[17]
  • Accenture reported fiscal-2025 revenue of $69.673 billion, up from $64.117 billion in fiscal 2024.[18]

Differentiation in the business analysis industry

  • 25% of business analysis professionals primarily used AI for communication and documentation in 2026.[1]
  • 81% of business analysis professionals reported formal recognition of the discipline in their organizations in 2026.[1]
  • Certified business analysis professionals earned 12% more on average than professionals without certification in 2026.[1]
  • 28% of business analysis professionals primarily used AI to speed up drafting and formatting tasks in 2026.[1]
  • 22% of business analysis professionals primarily used AI for idea generation or problem-solving in 2026.[1]
  • 69% of business analysis professionals said AI was having a positive impact on their careers in 2026.[19]

Mergers and acquisitions in the business analysis industry

  • Amplitude completed a talent acquisition of June.io in July 2025.[16]
  • Salesforce acquired Tableau in August 2019, a transaction cited by Domo in describing the business analytics software competitive landscape.[16]
  • Accenture closed three strategic acquisitions and deployed $1.6 billion of capital in the first half of fiscal 2026.[20]
  • Accenture expected to deploy $5 billion on acquisitions during fiscal 2026.[20]
  • Amplitude acquired Command AI in October 2024 to add AI-powered user assistance to its analytics platform.[16]
  • Alphabet acquired Looker in February 2020, a transaction cited by Domo in describing the business analytics software competitive landscape.[16]

Strategic partnerships in the business analysis industry

  • Accenture expected to more than double fiscal-2025 bookings from partnerships with key emerging AI and data ecosystem partners in fiscal 2026.[20]
  • 82% of IIBA partners reported improved capabilities after joining the IIBA partner program.[19]
  • HubSpot reported more than 2,000 third-party integrations and applications in its ecosystem at December 31, 2025.[16]
  • Accenture said revenue from its top 10 ecosystem partners continued to outpace overall growth in fiscal 2026.[20]

07 Statistics

People & Workforce

Talent availability remains uneven: 34% of business analysis professionals reported evidence of a local shortage in 2025.

Hiring in the business analysis industry

  • 30% of business analysis professionals reported no evidence of a local talent shortage in 2025.[1]
  • 34% of business analysis professionals reported evidence of a local shortage of business-analysis talent in 2025.[1]
  • 30% of business analysis professionals reported a significant local shortage of business-analysis talent in 2025.[1]
  • 6% of business analysis professionals reported an abundance of local business-analysis talent in 2025.[1]
  • Business-analysis jobs were projected to grow 11% from 2023 to 2033, according to the career outlook cited by IIBA.[1]

Remote Work in the professional and business services sector (sector benchmark)

  • 54% of U.S. professional-services firms reported having at least one paid work-from-home employee in November 2024–January 2025.[21]
  • 37.21% was the average share of paid workdays performed from home by U.S. professional and business-services employees in January 2025.[22]
  • 62.8% of U.S. professional and business-services employees who could work at home did so during 2024–2025, while 66.0% could work at home.[23]
  • About 45% of U.S. professional and business-services workers worked remotely during October 2023–September 2024, including hybrid and fully remote work.[24]

Hybrid Work in the professional and business services sector (sector benchmark)

  • Across U.S. professional and business services, 39% of full-time employees worked fully onsite during January–April 2025.[25]
  • 61% of U.S. employees with remote-capable jobs preferred hybrid work in November 2025, compared with 33% preferring fully remote work.[26]
  • Across U.S. professional and business services, 22% of full-time employees worked fully from home during January–April 2025.[25]
  • 54% of U.S. employees with remote-capable jobs worked in a hybrid arrangement in November 2025.[26]
  • 27% of U.S. full-time employees worked in a hybrid arrangement in 2025, compared with 12% fully remote and 61% fully on-site.[27]

Upskilling in the business analysis industry

  • 81% of business analysis professionals reported seeing certification benefits within one year in 2025.[1]
  • 89% of business analysis professionals who practiced agile approaches held the IIBA Agile Analysis Certification in the 2024 survey.[2]
  • 61% of business analysis professionals said their organizations lacked business-analysis coaches, mentors or colleagues to support skill development in 2024.[1]
  • 35% of business analysis professionals reported seeing certification benefits within one month in 2025.[1]
  • 95% of business analysis professionals recommended certification for career development in the 2024 survey.[2]

Employee Engagement in the professional and business services sector (sector benchmark)

  • 33% of U.S. employees were engaged at work in 2023, while 16% were actively disengaged.[26]
  • 34% of U.S. employees were engaged at work in 2022, while 16% were actively disengaged.[26]
  • 32% of U.S. employees were engaged at work in 2024, while 17% were actively disengaged.[26]
  • 32% of U.S. employees were engaged at work in 2025, while 17% were actively disengaged.[26]

DEI in the business analysis industry

  • 52% of business analysts were women in the IIBA career-statistics summary based on its salary survey.[1]
  • 46% of respondents to IIBA’s 2024 global business-analysis survey identified as female, compared with 54% identifying as male.[1]
  • 19% of business-analysis professionals were under age 25 in the 2025 IIBA survey, up from 8% in the prior report.[1]

Change Management in the professional and business services sector (sector benchmark)

  • 17% of transformation teams identified training and development programs as their primary change-management approach in 2024.[15]
  • 21% of transformation teams identified stakeholder-engagement strategies as their primary change-management approach in 2024.[15]
  • 75% of global business-services organizations considered change management critical in 2022.[28]
  • Approximately one-third of global business-services organizations had no change-management capability in 2022.[28]

08 Statistics

Customer & Sales

Customer programs are measured with concrete retention outcomes: U.S. marketing-strategy and consulting agencies had 90.3% average customer-retention in the tracked period.

Customer experience in the business analysis industry

  • 65% of B2B organizations rated customer experience a significant or critical priority in Q1 2023, based on responses from CX practitioners at companies with 1,000 or more employees.[29]
  • 3% of surveyed B2B organizations had reached the highest, “Embed,” stage of customer-experience maturity in Q1 2023.[29]
  • 68% of B2B CX practitioners said their organization used interaction feedback in its customer-experience management program in Q1 2023.[29]
  • 69% of B2B CX practitioners cited competing organizational priorities as a significant obstacle to customer-experience management in Q1 2023.[29]
  • 87% of B2B CX practitioners said their organization used relationship tracking as part of its customer-experience management program in Q1 2023.[29]

Customer retention in the business analysis industry

  • 80% of marketing-agency leaders said strong relationships were the top factor in client retention in AgencyAnalytics’ 2026 survey.[30]
  • 29.4% was the reported annual churn rate for U.S. marketing-strategy and consulting agencies tracked between March 2025 and September 2026.[31]
  • 90.3% was the reported average customer-retention rate for U.S. marketing-strategy and consulting agencies tracked between March 2025 and September 2026.[31]
  • 10.3 months was the reported average client lifetime for U.S. marketing-strategy and consulting agencies tracked between March 2025 and September 2026.[31]

Customer acquisition in the business analysis industry

  • 18.4% was the reported customer-acquisition-budget premium over retention budgets among B2B services companies in 2026.[32]
  • 20.8% was the reported year-over-year gain in customer-acquisition performance among companies generating all sales online in 2026.[32]
  • 26% was the average amount by which customer-acquisition budgets exceeded customer-retention budgets among surveyed U.S. marketing leaders in 2026.[32]
  • 66.1% of surveyed U.S. marketing leaders said their customer-acquisition budget was larger than their customer-retention budget in 2026.[32]
  • 17.9% of surveyed U.S. marketing leaders said their customer-retention budget was larger than their customer-acquisition budget in 2026.[32]

Customer loyalty in the business analysis industry

  • 52% of organizations surveyed by Medallia and Ipsos used customer-experience-management platforms in their customer-loyalty efforts in November 2024.[33]
  • 35% of organizations surveyed by Medallia and Ipsos used marketing-automation platforms in their customer-loyalty efforts in November 2024.[33]
  • 40% of organizations surveyed by Medallia and Ipsos used rewards-program-management platforms in their customer-loyalty efforts in November 2024.[33]
  • 55% of organizations surveyed by Medallia and Ipsos used customer-relationship-management systems in their customer-loyalty efforts in November 2024.[33]
  • 43% of organizations surveyed by Medallia and Ipsos used social-media-monitoring tools in their customer-loyalty efforts in November 2024.[33]

09 Statistics

Marketing & Brand

Budget allocation levels are stable but still measurable: marketing received 7% of budgets for surveyed U.S. B2B product companies in 2026.

Marketing in the business analysis industry

  • 7% was the average share of company budgets allocated to marketing by surveyed U.S. B2B product companies in 2026.[32]
  • 9.2% was the average share of company budgets allocated to marketing by surveyed U.S. B2B services companies in 2026.[32]
  • 12.8% was the reported year-over-year improvement in customer-retention performance among surveyed U.S. companies in 2026.[32]
  • 7.4% was the reported year-over-year improvement in customer-acquisition performance among surveyed U.S. companies in 2026.[32]

Digital marketing in the business analysis industry

  • 33% of organizations surveyed by Medallia and Ipsos used chatbots or virtual assistants in their customer-loyalty efforts in November 2024.[33]
  • 35% of organizations surveyed by Medallia and Ipsos used personalization or recommendation engines in their customer-loyalty efforts in November 2024.[33]
  • 30% of organizations surveyed by Medallia and Ipsos used conversational-AI tools in their customer-loyalty efforts in November 2024.[33]
  • 19% of organizations surveyed by Medallia and Ipsos used geofencing and location-based-services tools in their customer-loyalty efforts in November 2024.[33]
  • 43% of organizations surveyed by Medallia and Ipsos used digital-experience analytics in their customer-loyalty efforts in November 2024.[33]

Influencer Marketing in the professional and business services sector (sector benchmark)

  • 44% of B2B influencer-marketing practitioners say finding the right talent is their single biggest collaboration obstacle, based on Q1 2026 research.[34]
  • 78% of B2B influencer-marketing practitioners identify brand awareness and lead generation as their joint top challenges, based on Q1 2026 research.[34]
  • 86% of B2B influencer-marketing practitioners and creators prefer co-creating content with brands rather than amplifying finished brand content, based on Q1 2026 research.[34]
  • 74% of B2B influencers use artificial-intelligence tools to enhance content creation, based on Q1 2026 research.[34]

10 Statistics

Operations & Execution

Execution maturity varies: 24% of business-analysis organizations globally remained at initial maturity in 2024.

Process optimization in the business analysis industry

  • 19% of business-analysis professionals said evaluating and improving business processes was their organization’s primary business-analysis role globally in 2024.[1]
  • 24% of business-analysis organizations globally remained at initial maturity in 2024, where processes were described as ad hoc.[1]
  • 29% of business-analysis organizations globally reported managed maturity in 2024, with quantitative objectives established for quality and process performance.[1]
  • 73% of business analysts’ project and program time was spent on business-analysis activities in PMI research, rising to 83% in highly mature organizations.[35]
  • 50% of business-analysis specialists reported practicing business-process management in agile environments in the IIBA’s global specialist survey.[1]

Operational efficiency in the business analysis industry

  • 68.9% of professional-services firms had adopted professional-services automation software in 2025.[36]
  • 84% of professional-services firms had adopted customer-relationship-management software in 2025.[36]
  • 74% of professional-services firms had adopted human-capital-management software in 2025.[36]
  • $210,000 was average annual revenue per billable consultant in professional-services firms in 2025.[36]
  • 38.7% of professional-services firms had adopted project-based enterprise-resource-planning software in 2025.[36]

Quality management in the business analysis industry

  • 2.2% of American professional-services work was redone because of errors or client rejections in the 2024 SPI benchmark.[37]
  • 15% of business-analysis organizations globally were classified as optimized for maturity in 2024, with continual quantitative process improvement.[1]
  • 32% of business-analysis organizations globally were classified as repeatable for maturity in 2024, relying on documented plans.[1]
  • 1.7% of professional-services work in the survey’s professional-services-organization segment was redone because of errors or client rejections in 2024.[37]
  • 3.1% of Asia-Pacific professional-services work was redone because of errors or client rejections in the 2024 SPI benchmark.[37]

Outsourcing / Offshoring in the professional and business services sector (sector benchmark)

  • 39% of EU enterprises sourcing abroad outsourced business functions to external providers during 2021–2023, while 72% used affiliated-group insourcing.[4]
  • 47.5% of EU enterprises sourcing abroad sourced administrative and management functions internationally during 2021–2023.[4]
  • 28.8% of EU enterprises sourcing abroad sourced information and communication technology services internationally during 2021–2023.[4]
  • 65% of U.S. CPA firms participating in the 2025 National MAP Survey that offshored used India, followed by 33% using the Philippines.[38]
  • 60% of EU business-services enterprises sourcing abroad were in the business-services sector, compared with 40% in industry and construction, during 2021–2023.[4]

11 Statistics

Finance & Pricing

Profitability and leakage are tracked: average project margin for professional-services firms was 37.7% in 2025, with 5.2% revenue lost through revenue leakage.

Pricing strategy in the business analysis industry

  • 5.2% of revenue was lost through revenue leakage among American professional-services firms in the 2024 benchmark.[37]
  • 37.7% was the average project margin for professional-services firms in 2025, up from 35.9% in 2024.[36]
  • 88.8% of professional-services firms achieved their annual margin targets in 2025, up from 86.9% in 2024.[36]
  • 5.5% of revenue was lost through revenue leakage in the professional-services-organization segment of the 2024 SPI benchmark.[37]
  • 7.2% of revenue was lost through revenue leakage among Asia-Pacific professional-services firms in the 2024 benchmark.[37]

Cost reduction in the business analysis industry

  • $1,378 was average quarterly non-billable expense per employee in the 2024 professional-services benchmark.[37]
  • $1,290 was average quarterly non-billable expense per employee in the professional-services-organization segment in 2024.[37]
  • $1,528 was average quarterly non-billable expense per employee in the American professional-services segment in 2024.[37]
  • 15% was the average saving delivered by business-process-outsourcing programs compared with in-house operations in ISG’s 2024 study.[39]
  • 66.4% was billable utilization among professional-services firms in 2025, indicating that 33.6% of paid capacity was non-billable.[36]

Profitability in the business analysis industry

  • 37.7% was average project margin for professional-services firms in 2025.[36]
  • 66.4% was average billable utilization in professional-services firms in 2025.[40]
  • 88.8% of professional-services firms achieved their annual margin targets in 2025.[36]
  • 9.9% was average EBITDA for professional-services firms in 2025.[36]
  • 5.2% was average revenue growth for professional-services firms in 2025.[40]

Financial planning in the business analysis industry

  • 3.32 out of 5 was the 2024 professional-services score for accurately forecasting revenue and skills in the SPI benchmark.[37]
  • 43.9 days was average days sales outstanding for professional-services firms in the 2024 SPI benchmark.[37]
  • 87.7% was the 2024 professional-services average for achieving annual margin targets in the SPI benchmark.[37]
  • 40.1 days was average days sales outstanding in the Asia-Pacific professional-services segment in 2024.[37]
  • 90.6% was the 2024 professional-services average for achieving annual revenue targets in the SPI benchmark.[37]

12 Statistics

Product & Service

Adoption is focused on work conversion and implementation: 14% of business analysis professionals reported developing and implementing solutions as their primary role worldwide.

Product development in the business analysis industry

  • 15% of business analysis professionals identified developing and recommending solutions as their primary role worldwide.[1]
  • 14% of business analysis professionals identified developing and implementing solutions as their primary role worldwide.[1]
  • 31% of UK businesses handling digital data and employing analytical roles implemented a process innovation in the reported study period.[41]
  • 24% of surveyed business analysis professionals were looking to transition from business analyst roles to product-owner roles.[1]
  • 9% of UK businesses handling digital data and employing analytical roles reported patenting a new product or idea in the reported study period.[41]

Product lifecycle in the business analysis industry

  • 61% of surveyed business analysis professionals said their organization lacked business-analysis coaches, mentors, or colleagues to support skill development.[1]
  • 15% of business analysis professionals reported optimized processes based on continual quantitative improvement worldwide.[1]
  • 19% of business analysis professionals identified evaluating and improving business processes as their primary role worldwide.[1]
  • 29% of business analysis professionals reported managed business-analysis processes worldwide.[1]
  • 71% of business analysis professionals reported using artificial intelligence in their work worldwide.[1]

After-sales in the business analysis industry

  • 5% to 8% of industrial machinery companies had advanced to pilot projects using AI for spare-parts forecasting and service-request analysis.[42]
  • 43% of North American and European companies expected aftermarket providers to use technology, data, and AI to improve service speed and effectiveness.[9]
  • 20% was the approximate EBIT margin for services at industrial machinery companies in BCG’s 2025 benchmark study.[42]
  • 42% was the approximate gross margin for services at industrial machinery companies in BCG’s 2025 benchmark study.[42]
  • 70% of surveyed North American and European companies said their aftermarket service providers had shown no performance improvement during the previous ten years.[9]

Value proposition in the business analysis industry

  • 35% of business analysis professionals saw certification benefits within one month, according to IIBA’s 2025 global survey.[1]
  • 82% of business analysis professionals said business analysis was formally acknowledged in their organization.[1]
  • Less than 30% of executives were using suppliers’ digital aftermarket offerings, with unclear value propositions cited among the main reasons for low uptake.[9]
  • 35% of business analysis professionals said their employer offered a clear path to grow skills and careers.[1]
  • 81% of business analysis professionals saw certification benefits within one year, according to IIBA’s 2025 global survey.[1]

13 Statistics

Sustainability & Ethics

Regulatory reporting intensity is high: 96% of chief sustainability officers said their company published a sustainability report or equivalent in Deloitte’s 2026 survey.

Sustainability in the business analysis industry

  • 6% of sustainability professionals said sustainability outcomes were directly linked to remuneration in 2025.[43]
  • 16% of sustainability professionals who could compare budgets reported an increase in their organization’s sustainability budget in the 2026 survey.[43]
  • 44% of sustainability professionals reported that their organization had no dedicated sustainability budget in the 2026 survey.[43]
  • 54% of sustainability professionals included social value and impact within their remit in the 2026 global survey.[43]
  • More than 75% of sustainability professionals said current business spending on making products and services more sustainable was inadequate in 2026.[43]

ESG in the business analysis industry

  • 96% of chief sustainability officers said their company published a sustainability report or equivalent in Deloitte’s 2026 survey.[17]
  • 76% of sustainability professionals were involved in compliance management and assurance in the 2025 global profession survey.[43]
  • 62% of sustainability professionals in an industry survey identified compliance as the biggest driver of disclosure work.[44]
  • 79% of sustainability professionals were involved in reporting and disclosures in the 2025 global profession survey.[43]
  • 20% of sustainability-profession respondents said their organization had created an ESG controller function in the 2024 survey.[45]

Ethics in the business analysis industry

  • 56% of chief ethics and compliance officers expected compliance full-time equivalents to increase in KPMG’s 2023 survey.[5]
  • 11% of respondents said first-line managers or supervisors had encouraged employees to act unethically to achieve a business objective in NAVEX’s 2025 global survey.[46]
  • 53% of chief ethics and compliance officers said they planned to enhance technology and data analytics in KPMG’s 2023 survey.[5]
  • 9% of respondents said senior executives had encouraged employees to act unethically to achieve a business objective in NAVEX’s 2025 global survey.[46]
  • 73% of ethics and compliance respondents said senior executives encouraged compliance and ethics in NAVEX’s 2025 global survey.[46]

CSR in the business analysis industry

  • 25% of sustainability professionals said their organization integrated sustainability into training and personal development in 2025.[43]
  • 54% of sustainability professionals included social value and impact within their remit in the 2026 global profession survey.[43]
  • More than 70% of sustainability professionals focused on waste management, climate-change mitigation or energy efficiency in the 2025 survey.[43]
  • 20% growth in the share of sustainability professionals responsible for social value and impact was reported in the 2026 profession survey.[43]
  • 43% of sustainability professionals reported a change in their role or function during the preceding year in the 2026 profession survey.[43]

Carbon footprint in the business analysis industry

  • 41% of sustainability professionals said their organization did not currently measure water consumption in 2025.[43]
  • 60% of relevant organizations represented by sustainability professionals did not measure biodiversity net gain in 2025.[43]
  • 28% of sustainability professionals said their organization did not measure emissions at all in 2025.[43]
  • More than two-thirds of sustainability professionals said their organizations measured indirect Scope 3 emissions in 2025.[43]
  • 80% of respondents whose organizations reduced emissions by more than 50% described their CEO as a sustainability leader, proactive supporter or visible champion in 2025.[43]

15 Statistics

Globalization & Expansion

Global participation is broad in business analysis research: 171 countries were represented in IIBA’s 2025 Global State of Business Analysis research.

Globalization in the business analysis industry

  • 32% of 2024 business analysis survey respondents were from the Americas and Caribbean.[1]
  • 23% of 2024 business analysis survey respondents were from Africa and the Middle East.[1]
  • 171 countries were represented in IIBA’s 2025 Global State of Business Analysis research.[1]
  • 27% of 2024 business analysis survey respondents were from Asia and the Pacific.[1]
  • 4,406 business analysis professionals from 165 countries contributed to IIBA’s 2024 global report.[1]

Cultural adaptation in the business analysis industry

  • 18% of business analysis professionals surveyed in 2024 were based in Europe.[1]
  • 32% of business analysis professionals surveyed in 2024 were based in the Americas and Caribbean, the largest reported regional group.[1]
  • 46% of respondents to IIBA’s 2024 business analysis survey were women and 54% were men.[1]
  • 81% of business analysis professionals reported that the discipline was formally recognized in their organizations in 2026.[1]
  • 69% of business analysis professionals said AI was having a positive impact on their careers in 2026, while 5% reported a negative impact.[19]

Supplier management in the business analysis industry

  • 48% of HubSpot’s total revenue came from customers outside the United States in 2025.[16]
  • More than 2,000 integrations and applications were available through HubSpot’s platform ecosystem at December 31, 2025.[16]
  • 76% of Domo customers were under multi-year contracts on a dollar-weighted recurring-revenue basis at January 31, 2026.[16]
  • 68% or more of Domo’s annual recurring revenue used its consumption-based service at the time of its 2025 annual report.[16]
  • 82% of IIBA partners reported improved capabilities after becoming IIBA partners, according to the 2026 partner-program survey.[19]

Stakeholder management in the business analysis industry

  • 25% of 2025 respondents said their organizations incorporated business analysis standards very well.[1]
  • 76% of business analysis professionals reported that business analysis had a growing impact in 2025.[1]
  • Critical thinking ranked second among the human skills identified as important to business analysis in 2026.[1]
  • 81% of business analysis professionals reported formal organizational recognition of business analysis in 2026.[1]
  • 26% of 2025 respondents viewed business analysis as a significant driver of strategy.[1]

Distribution channels in the business analysis industry

  • 53% of HubSpot customers were located outside the United States in 2025, indicating a substantial international customer-distribution base.[16]
  • More than 2,000 integrations and applications were available in HubSpot’s platform ecosystem at December 31, 2025.[16]
  • Domo reported that more than 68% of annual recurring revenue was using its consumption-based service model in its 2025 annual report.[16]
  • 48% of HubSpot’s 2025 revenue was generated by customers outside the United States.[16]

Key questions about the Business Analysis Industry

How large is the global business analytics market in 2026?
The global business analytics market is projected to reach $63.76 billion in 2026.
What growth rate does the market forecast for 2026–2034?
The forecast CAGR for 2026–2034 is 12.8%, with the market projected to reach $167.69 billion by 2034.
Which companies lead the business analysis industry?
Microsoft leads Gitnux's 2026 business analysis ranking with an Overall score of 9.5, with R&D at 12% of revenue. Oracle is the highest-ranked enterprise analytics platform provider at 9.3, driven by revenue growth of 17%.
What technology shifts are changing business analytics demand?
AI-assisted analytics, process automation, and cloud migration are key growth drivers, alongside AI-enabled decision support.
How is the market structured by offering and deployment?
The market is segmented by offering (software and services), by deployment (cloud and on-premise), and by analytics type (predictive, performance, operational, conversational, prescriptive).
What constraints affect adoption and deployment timelines?
Data-quality, privacy, security, and shortages of experienced analytics and AI personnel remain constraints, and 29% of analytics initiatives were stuck in pilot stage in 2026.
Reference

Cite This Report

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APA
Nathan Caldwell. (2026, February 13). Business Analysis Industry Statistics. Gitnux. https://gitnux.org/business-analysis-industry-statistics
MLA
Nathan Caldwell. "Business Analysis Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/business-analysis-industry-statistics.
Chicago
Nathan Caldwell. 2026. "Business Analysis Industry Statistics." Gitnux. https://gitnux.org/business-analysis-industry-statistics.

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