Key Takeaways
- About 8.7% of U.S. adults who used e-cigarettes in 2023 used them on some days (non-daily use share).
- In the EU, 7% of adults reported current use of e-cigarettes in 2023 (reported current use).
- Nicotine is typically delivered in higher concentrations via salt formulations; a study reported that nicotine salts enable nicotine levels of ~20–50 mg/mL in e-liquids while maintaining smoother inhalation.
- A 2019 review found that e-cigarettes can generate fine particulate matter (PM2.5) during use at levels influenced by device power, with reported PM2.5 concentrations ranging broadly across studies.
- The EU Tobacco Products Directive limits nicotine concentration to 20 mg/mL for e-liquids unless exemptions apply.
- A 2022 peer-reviewed study measured that aerosol pH from e-cigarettes can increase rapidly upon mixing, affecting nicotine protonation and delivery.
- In controlled testing, device power (wattage) has been shown to substantially affect aerosol emissions; a lab study reported higher power increases aerosol mass and nicotine delivery compared with lower power settings.
- A study found that average nicotine yield from e-cigarette aerosol measured by trapping/analysis ranged from 0.5 mg to 2.0 mg per 10 puffs depending on device parameters.
- The WHO estimates that over 1 billion people are using tobacco products worldwide; e-cigarettes are one of the rapidly emerging nicotine delivery products monitored under tobacco control.
- A 2018 study estimated that if e-cigarettes are widely adopted by smokers as substitutes, the potential public health benefits could be substantial in the U.K., measured as thousands of life-years gained in modeling scenarios.
- A 2020 peer-reviewed economic evaluation reported that nicotine e-cigarettes are often cost-effective for smoking cessation compared with licensed nicotine replacement therapy under common willingness-to-pay thresholds.
- The global e-cigarette liquid (e-liquid) market was projected to reach $15.0 billion by 2030
Non daily vaping affects millions, but nicotine salts and emissions dynamics shape dependence risk and cessation potential.
Related reading
01 · Category
User Adoption2 stats
User Adoption Interpretation
02 · Category
Industry Trends6 stats
Industry Trends Interpretation
03 · Category
Performance Metrics10 stats
Performance Metrics Interpretation
More related reading
04 · Category
Cost Analysis7 stats
Cost Analysis Interpretation
05 · Category
Market Size1 stats
Market Size Interpretation
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
Karl Becker. (2026, February 13). Burn Statistics. Gitnux. https://gitnux.org/burn-statistics
Karl Becker. "Burn Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/burn-statistics.
Karl Becker. 2026. "Burn Statistics." Gitnux. https://gitnux.org/burn-statistics.
Sources & references
26 datasets cited across this report · attribution is report-level
+16 additional datasets cited (not shown individually)

