Gitnux/Report 2026

Broom Industry Statistics

The global broom market reached $12.3 billion in 2025, and the latest figures through 2026 cover Asia-Pacific growth, export concentration, and technology and pricing shifts.
262Statistics
99Sources
12Sections
1Visuals
45mRead
November 11, 2026Updated
Broom Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published ·Updated
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The broom industry at a glance

The global broom market was valued at $12.3 billion in 2025, while international trade in vegetable-material brooms reached $121.1 million in exports, led by Indonesia.

$12.3B[19]
Global market size, 2025
3.8%[19]
Forecast CAGR, 2026–2034
$121.1M[88]
Global exports, 2025
41%[19]
Asia-Pacific market share, 2025
Market size
The global broom market was valued at $12.3 billion in 2025. Separately, recorded international exports of vegetable-material brooms classified under HS 960310 totaled $121.1 million in 2025; the trade figure covers only that customs category and is not equivalent to total market revenue.[19][88]
Forecast & CAGR
The global broom market is projected to reach $17.21 billion by 2034 from $12.77 billion in 2026, implying a reported CAGR of 3.8% for 2026–2034. Asia-Pacific is forecast to be the fastest-growing region, with a 4.3% CAGR.[19]
Market share & regions
Asia-Pacific held the largest regional share of the global broom market at 41% in 2025. North America was reported as the second-largest region in 2025, with approximately 26.4% of global revenue in one separate market estimate.[19][87]
Segmentation
The market is segmented by broom type into soft, hard, angle and push brooms, and by application into residential, industrial and commercial use. The referenced market study also divides the market geographically into Asia-Pacific, North America, Europe, the Middle East and Africa, and Latin America.[19]
Key players & concentration
For vegetable-material brooms, Indonesia was the largest recorded exporter in 2025, with $32.03 million and a 26.45% share of reported exports. The four largest exporting countries accounted for 64.4% of recorded export value, indicating concentrated cross-border supply.[88]
Pricing
The average reported export unit value for vegetable-material brooms was $1.08 per kilogram in 2025, calculated from customs value and reported weight. This is a trade unit value rather than a retail price and varies substantially by exporting country.[88]
Trends, drivers & challenges
Reported market growth is associated with hygiene awareness, demand for eco-friendly cleaning products and product innovation. The trade data show a recent recovery in vegetable-material broom exports, which increased 5.6% year over year in 2025 after declining from $130.29 million in 2022 to $114.66 million in 2024.[19][88]
Consumer behavior & competition
Demand is divided among residential, commercial and industrial users, with competition spanning traditional soft and hard brooms, angle and push designs, and environmentally positioned products. Asia-Pacific accounted for 41% of global market revenue in 2025, while Indonesia led the recorded export trade for vegetable-material brooms.[19][88]
Regulation
In the United States, brooms, brushes and mops are classified within NAICS 339994, “Broom, Brush, and Mop Manufacturing.” U.S. Customs quota reporting identifies “Other Brooms” under tariff classification 9603.10.40; an October 2024 status report recorded 6,864 units against a 1,457,736-unit quota allocation, or 0.47%.[89][90]
Latest news
The latest cited market estimate, updated August 24, 2026, places global broom-market revenue at $12.3 billion in 2025 and forecasts $17.21 billion by 2034. Separately, 2025 trade data published in September 2026 show vegetable-material broom exports rising 5.6% year over year to $121.1 million.[19][88]

02 Ranking

Top 10 Companies in the Broom Industry

The leading companies in the broom industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Freudenberg Home and Cleaning Solutions stands out for brand breadth across brooms because it owns global broom and cleaning-tool brands including Vileda, O-Cedar, Gala and Oates, while Carlisle Companies focuses on broom and brush manufacturing via Sparta and Premium since it operates those brands through Carlisle FoodService Products.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in cleaning tools

    Freudenberg Home and Cleaning Solutions

    DE

    Ranked #1 · 9.5 · Cleaning tools

    Why we picked it: Ownership of multiple broom brands supports broad coverage across household and professional cleaning tools.

    See in ranking ↓Visit freudenberg.com ↗

  2. #2 overall

    Carlisle Companies

    US

    Ranked #2 · 9.1 · Cleaning tools

    Why we picked it: Operating margins of 19.97% and R&D at 0.94% of revenue frame its manufacturing-and-brand activity.

    See in ranking ↓Visit carlisle.com ↗

  3. #3 overall

    Vikan

    DK

    Ranked #3 · 9.1 · Cleaning tools

    Why we picked it: A hygiene-focused tool portfolio aligns with professional cleaning use across many markets.

    See in ranking ↓Visit vikan.com ↗

Pick 1 is the #1 company overall. No other segment places in the top 5, so picks 2 and 3 follow rank.

Full ranking

Sort by
Top 10 companies in the broom industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Freudenberg Home and Cleaning Solutions

Cleaning tools · DE

9.5
2

Carlisle Companies

Cleaning tools · US

9.1
3

Vikan

Cleaning tools · DK

9.1
4

Bradshaw Home

Cleaning tools · US

8.8
5

Gordon Brush

Cleaning tools · US

8.7
6

O-Cedar

Broom, mop and cleaning tools, United States · US

8.7
7

Libman Company

Household and commercial brooms, mops and brushes · US

8.5
8

Addis

Household brooms and cleaning tools, United Kingdom · GB

7.9
9

Fuller Brush Company

Household brooms, brushes and floor-care tools · US

7.8
10

Leifheit

European household cleaning products and floor tools · DE

7.6

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the broom industry. In Broom Industry Statistics. Gitnux. https://gitnux.org/broom-industry-statistics/#top-companies

report visual · Projection

Global imports of vegetable-material brooms, HS 960310

Global imports of vegetable-material brooms, HS 960310 fell from $159.5M in 2022 to $157.3M in 2025.

$159.5M
Start
-0.46%
CAGR · 3y
$157.3M
Projected
20222025
source-verifiedcorplox.net2025

04 Statistics

Technology & Innovation

Technology execution is heading into 2026 with supply-chain transformation reported by 94% of executives, alongside end-to-end integration reported by 35% in 2026. Data access and AI investment are recurring themes in the same benchmark set.

Digital Transformation in the consumer goods sector (sector benchmark)

  • Across consumer products, 67% of surveyed executives said digital transformation was necessary to compete in 2025, while 68% were investing in smart technology and automation.[1]
  • Across consumer products, 72% of respondents identified enterprise access to real-time supply-chain analytics as an economic-value area for digitization in 2024.[2]
  • Across consumer products, 94% of surveyed supply-chain executives said they were transforming the supply-chain function in 2026.[3]
  • Across consumer markets, 35% of respondents said their companies had integrated digital capabilities end to end in 2026.[4]

Technology Adoption in the consumer goods sector (sector benchmark)

  • Across consumer products, 66% of leaders said their organizations would increase or strongly increase artificial-intelligence investment over the next three years; survey of 505 leaders in 23 countries.[5]
  • Across consumer products, 73% of chief executives said planned AI investment for 2026 had increased compared with 2025.[3]
  • Across consumer products, about 40% of executives said their companies were applying AI technologies to the business in 2025; survey of consumer-products executives.[2]
  • Across consumer packaged goods, 71% of surveyed leaders said their organizations had adopted AI in at least one business function in 2024; global CPG-leader survey.[6]
  • Across retail and consumer packaged goods, 75% of executives called AI a top strategic priority in 2026, while 16.5% said they could quantify a return on AI investment; global executive survey.[1]
  • Across consumer goods, 82% of surveyed companies were already using or planning to deploy generative AI in social-media marketing and analytics in 2024.[7]

Cloud Computing in the consumer goods sector (sector benchmark)

  • Across EU enterprises, 30.1% of those using paid cloud services used them for enterprise-resource-planning software in 2025.[8]
  • Across EU enterprises, 52.74% used paid cloud-computing services in 2025.[8]
  • Across EU enterprises, 71.7% of those using paid cloud services used them for office software in 2025.[8]
  • Across EU enterprises, 85.2% of those using paid cloud services used them for email in 2025.[8]
  • Across EU enterprises, 71.5% of those using paid cloud services used them for file storage in 2025.[8]

Big Data in the consumer goods sector (sector benchmark)

  • Across consumer goods, 51% identified inability to integrate data from multiple sources as their primary analytics challenge in 2025.[9]
  • Across EU enterprises, 26.20% performed analytics on transaction records such as sales or payment data in 2025.[8]
  • Across EU enterprises, 33.02% performed data analytics using their own employees in 2025.[8]
  • Across EU enterprises, 40% performed data analytics internally or through another organization in 2025.[8]
  • Across EU enterprises, 17.62% performed analytics on customer data in 2025.[8]

IoT in the consumer goods sector (sector benchmark)

  • Across consumer manufacturing, 89% identified better supply-chain management as a leading IoT use or benefit in the surveyed benchmark.[10]
  • Across consumer manufacturing, IoT devices delivered an average 20.9% return on investment in the surveyed benchmark.[10]
  • Across consumer manufacturing, 80% identified reduced energy and resource consumption as a leading IoT use or benefit in the surveyed benchmark.[10]
  • Across EU enterprises, 29% used IoT devices or systems in 2021, including 48% of large enterprises and 26% of small enterprises.[8]
  • Across consumer manufacturing, IoT devices accounted for 10.3% of IT and operational-technology budgets in the surveyed benchmark.[10]

Innovation in the broom industry

  • 565 U.S. patents were recorded in Class 300, “Brush, Broom, and Mop Making,” from pre-1995 through 2015.[11]
  • 21 U.S. Class 300 patents were recorded in 2014 in “Brush, Broom, and Mop Making.”[11]
  • 9 U.S. Class 300 patents were recorded in 2008 in “Brush, Broom, and Mop Making.”[11]
  • 9 U.S. Class 300 patents were recorded in 2007 in “Brush, Broom, and Mop Making.”[11]
  • 3 U.S. Class 300 patents were recorded in 2006 in “Brush, Broom, and Mop Making.”[11]

05 Statistics

Data & Analytics

Analytics work in related U.S. manufacturing shows scale and workforce context: $3.2 billion in sales in 2024 and 163 companies in the U.S. broom, brush and mop manufacturing industry. Governance and data integration challenges show up in multiple 2024–2025 survey findings.

Business intelligence in the broom industry

  • $1.74 billion was the U.S. value of exports for brooms, brushes, and mops in 2016.[12]
  • $3.2 billion was the U.S. broom, brush, and mop manufacturing industry’s sales in 2024.[13]
  • $308,378 was employee productivity in the U.S. broom, brush, and mop manufacturing industry in 2024.[13]
  • 7.7% of employees held management positions in the U.S. broom, brush, and mop manufacturing industry in 2024.[13]
  • 163 companies operated in the U.S. broom, brush, and mop manufacturing industry in 2024.[13]
  • 3% was producer-price growth in the U.S. broom, brush, and mop manufacturing industry in 2024.[13]

Data analytics in the broom industry

  • $142.0 million was the U.S. import value for paint and varnish brushes and related products in 2016.[12]
  • 236,494 companies reported shipments of U.S. other-brush products in 2016.[12]
  • $839.6 million was the U.S. export value for other brushes in 2016.[12]
  • $64.9 million was the U.S. import value for brooms, mops, and dusters in 2016.[12]
  • $411.2 million was the U.S. shipment value for paint and varnish brushes and related products in 2016.[12]
  • 27,763 companies reported shipments of U.S. paint and varnish brushes and related products in 2016.[12]

Data Quality in the consumer goods sector (sector benchmark)

  • Across consumer packaged goods, 22% reported that businesses lacked trust in data quality and validity in 2024.[2]
  • Across consumer packaged goods, 60% planned to increase investment in data and analytics during the following 12 months in 2024.[2]
  • Across supply-management organizations, 49% rated their data quality as good or excellent in 2024.[14]
  • Across retail and consumer goods, 26% of leaders said their data quality was poor compared with competitors in 2024.[15]

Data Governance in the consumer goods sector (sector benchmark)

  • Across retail and CPG companies, 31% cited the lack of a corporate data strategy and semantic layer as a key challenge in 2025.[16]
  • Across retail and CPG companies, 35% reported receiving inconsistent or incorrect answers to data questions in 2025.[16]
  • Across supply-management organizations, 61% had a dedicated data-governance function in 2024.[14]
  • Across consumer packaged goods companies, 43% said they struggled with establishing the right level of data governance in 2024.[2]
  • Across retail and CPG companies, 42% identified inconsistent data quality, absent semantic layers and fragmented reporting as critical governance challenges in 2025.[16]

KPIs in the broom industry

  • $2.245 billion was the total value of shipments from U.S. broom, brush, and mop manufacturing in 2002.[17]
  • $63.7 million was capital expenditure by U.S. broom, brush, and mop manufacturers in 2002.[17]
  • $665.6 million was the 2002 shipment value for U.S. establishments specializing in brooms, mops, and dusters.[17]
  • $269.9 million was U.S. production-worker wages in broom, brush, and mop manufacturing in 2002.[17]
  • $461.7 million was U.S. payroll in broom, brush, and mop manufacturing in 2002.[17]
  • 22.1 million production-worker hours were recorded in U.S. broom, brush, and mop manufacturing in 2002.[17]

06 Statistics

Strategy & Growth

Demand growth sits on steady global forecasts and a region-led outlook: Asia-Pacific held 41% of global revenue in 2025 and is forecast at a 4.3% CAGR for 2026–2034. The global market is projected to reach $17.21 billion by 2034.

Growth in the broom industry

  • $4.9 billion was the value of the U.S. broom, brush and mop market in 2024, up 4.4% from 2023.[18]
  • 4.3% is the projected CAGR for the Asia-Pacific broom market during 2026–2034, according to the cited market forecast.[19]
  • 41% was Asia-Pacific’s share of the global broom market in 2025, making it the largest regional market.[19]
  • 1.4% is the projected 2023–2028 CAGR for U.S. broom, brush and mop sales.[20]
  • 3.7% was the average annual growth rate of the U.S. broom, brush and mop market from 2013 to 2024.[18]
  • $2.64 billion were U.S. sales of brooms, brushes and mops in 2023, with sales forecast to reach approximately $2.78 billion in 2028.[20]

Differentiation in the broom industry

  • 1 1/8 inches is the handle diameter of USA Broom products, compared with 15/16 inches for many conventional brooms.[21]
  • 22 recycled PET water bottles are used approximately in each Libman synthetic-fiber upright broom made in the United States.[22]
  • 3 broom types are included in FlexSweep’s co-branded product line with IBVI, alongside a deck broom and a floor squeegee.[23]
  • US11751677 is the U.S. patent number protecting Old Dominion Brush’s CLAW Gutter Stripping Broom.[24]
  • 15 inches is the length specified for IBVI’s extra-wide angle broom with dustpan, introduced in July 2022.[23]
  • 1 patented CLAW gutter-stripping broom is exclusively manufactured and distributed by Old Dominion Brush Company.[24]

Mergers and acquisitions in the broom industry

  • 8 manufacturing and shipping locations were cited for United Rotary Brush after acquiring Old Dominion Brush’s sweeper-broom business.[25]
  • 1 acquisition of Laitner Brush by Cequent Consumer Products was identified in a 2012 company acquisition announcement covering U.S. cleaning-tool brands.[26]
  • 1900 was the founding year of Little Rock Broom Works, the broom manufacturer acquired by Zephyr Manufacturing.[27]
  • 100% of Da Vinci Broom was acquired by The Shulman Group in November 2025, according to a household-products transaction table.[28]
  • 1 acquisition of Little Rock Broom Works, also known as Chicksaw Broom, was completed by Zephyr Manufacturing.[27]
  • 1 broom company, Da Vinci Broom, was listed among global household-products transactions acquired during the fourth quarter of 2025.[28]

Strategic partnerships in the broom industry

  • 2020 was the year USA Broom worked with Fuller Industries to develop its patent-pending Talon Grip broom design.[21]
  • 1 official broom supplier was designated for the Lions Club broom-sale program: Nexstep Commercial Products.[29]
  • 60 years was Ring Power’s operating history as a Caterpillar equipment dealer when it added Smith Challenger as a specialized broom partner.[30]
  • 1 exclusive licensee supplies O-Cedar Lions Club corn brooms through Nexstep Commercial Products.[29]
  • 3 broom types are part of IBVI’s co-brand agreement with FlexSweep, which also covers a deck broom and floor squeegee.[23]
  • 75 years is the stated duration of Lions Club use of the corn-broom standard supplied by Nexstep Commercial Products.[29]

07 Statistics

People & Workforce

Workforce data highlight ongoing hiring and engagement in 2024–2026: Libman reported 17 additional positions in a broom job group in 2024 and 695 full-time employees at its Arcola facility on December 31, 2024. Engagement metrics in July 2025–June 2026 support a focus on goal alignment.

Hiring in the broom industry

  • 17 additional positions were reported in Libman’s broom-stitcher, broom-winder and related job group in 2024.[31]
  • 14,982 employees worked in U.S. broom, brush and mop manufacturing in 2002.[17]
  • 695 full-time employees held positions at The Libman Company’s Arcola, Illinois facility on December 31, 2024.[31]
  • 155 positions covered broom stitchers, broom winders, line operators and related roles at Libman in 2024.[31]
  • 47 temporary employees held positions at The Libman Company’s Arcola, Illinois facility on December 31, 2024.[31]

Remote Work in the consumer goods sector (sector benchmark)

  • Across retail and consumer goods organizations, 8% support permanent remote working arrangements, according to a 2024 international mobility survey.[32]
  • Across retail and consumer goods organizations, 54% support workcations, compared with 65% across all surveyed sectors in 2024.[32]
  • Among U.S. remote-capable employees, 26% worked exclusively remotely in May 2026, while 52% worked in a hybrid arrangement.[33]
  • Across consumer goods companies, 69% offer some form of work-location flexibility, according to the Flex Index industry benchmark.[34]
  • Across retail and consumer goods organizations, 23% support international hybrid remote-working assignments, according to a 2024 survey.[32]

Hybrid Work in the consumer goods sector (sector benchmark)

  • Among U.S. remote-capable employees, 34% of hybrid workers were engaged in May 2026, compared with 37% of exclusively remote workers.[33]
  • Among U.S. remote-capable employees, 61% preferred hybrid work in November 2025, compared with 33% preferring exclusively remote work and 6% on-site work.[33]
  • Among U.S. remote-capable employees, 54% of hybrid workers were thriving in May 2026, compared with 52% of exclusively remote workers.[33]
  • Among U.S. remote-capable employees, 52% worked hybrid in May 2026, compared with 26% exclusively remote and 22% on-site.[33]
  • Only 11% of U.S. employees benefited from a hybrid policy set jointly by their work team in May 2025.[33]

Employee Engagement in the consumer goods sector (sector benchmark)

  • Across consumer goods and services organizations, 72% of employees were engaged in data collected from July 2025 through June 2026.[35]
  • Globally, 20% of employees were engaged in 2025, according to Gallup’s World Poll benchmark.[33]
  • Across consumer goods and services organizations, 89% of employees agreed they knew how their work contributed to company goals in data collected from July 2025 through June 2026.[35]
  • Across consumer goods and services organizations, 9% of employees expected to leave within two years in data collected from July 2025 through June 2026.[35]
  • Across consumer goods and services organizations, the median employee net promoter score was 23 in data collected from July 2025 through June 2026.[35]

Change Management in the consumer goods sector (sector benchmark)

  • Across consumer products leaders in 23 countries, 51% cited cost as a top challenge and 34% cited time to implement technology in 2025.[5]
  • Across U.S. employees, 25% agreed their organization effectively managed change in the 2025 Eagle Hill change-management survey.[36]
  • Across consumer products leaders in 23 countries, 78% at digitally mature companies felt prepared for change, compared with 46% at less digitally mature organizations.[5]
  • Across 300 senior executives at global consumer products companies, 74% said their organizations were simplifying organizational structures in 2026.[1]
  • Across consumer products leaders in 23 countries, 48% reported productivity benefits from digital transformation in 2025.[5]

08 Statistics

Customer & Sales

Demand signals are visible in online behavior and product trial evidence. Fuller Brush Angle Broom averaged 4.5 out of 5 from 68 ratings in the United States in 2026, while Amazon U.S. searches totaled 10.6 million for “broom” during the 12-month period reported in 2026.

Customer experience in the broom industry

  • 4.5 out of 5 was the average rating for Fuller Brush’s Angle Broom, based on 68 ratings in the United States in 2026.[37]
  • 8% of tracked Amazon U.S. broom reviews mentioned ease of cleaning positively, while 15% mentioned it negatively, according to 2026 marketplace analysis.[38]
  • 8% of tracked Amazon U.S. broom reviews mentioned ease of use positively, compared with 3% mentioning it negatively, in 2026.[38]
  • 26% of tracked Amazon U.S. broom reviews cited excessive shortness as a return reason in 2026 marketplace analysis.[38]

Customer retention in the broom industry

  • 1.2% of Amazon U.S. broom orders were estimated to be repeat orders in the 12-month period reported in 2026.[38]
  • More than half of U.S. consumers replaced their brooms at least once every two years, according to a 2018 survey cited in 2023.[39]

Customer acquisition in the broom industry

  • 49% of surveyed U.S. shoppers planned to buy a broom in 2025, making it the leading listed cleaning-tool purchase intention.[40]
  • 8.7% of 10.6 million Amazon U.S. broom searches were estimated to end in a purchase in the 12-month period reported in 2026.[38]
  • 10.6 million Amazon U.S. searches for “broom” were recorded during the 12-month period reported in 2026.[38]
  • The top five broom products captured 45% of Amazon U.S. clicks in the 12-month period reported in 2026.[38]
  • 50% of surveyed U.S. consumers said they would buy a broom if purchasing a cleaning tool during the following year in the 2023 survey.[40]

09 Statistics

Marketing & Brand

Brand activity shows up in category share and digital reach. O-Cedar sustained 120,000+ monthly website visitors after its digital communication overhaul, while the reported November 2026 category share combined for top brands was 70.6%.

Marketing in the broom industry

  • 50% was Superior Broom’s stated Canadian market share for its street-sweeping broom products in a 2022 public-sector solicitation.[41]
  • 52% was Superior Broom’s stated U.S. market share for its street-sweeping broom products in a 2022 public-sector solicitation.[41]
  • 1,531 Original Brooms were sold in the United States from June 2011 through May 2012, according to trial evidence concerning the product’s marketing and sales.[42]
  • 250% was the increase in U.S. media advertising spending for the broom, brush and mop industry between 1992 and 1993, reaching $75 million in 1993.[43]
  • 7,432 Original Brooms were sold in the United States from May 2014 through May 2015, according to trial evidence concerning the product’s marketing and sales.[42]

Digital marketing in the broom industry

  • 120,000+ monthly website visitors were sustained by O-Cedar after its digital communication and brand-story overhaul.[44]
  • 300 stores were included in a Walmart test of a new Freudenberg Home and Cleaning Solutions merchandising module that improved sales.[45]
  • 50 million views were attributed to O-Cedar’s TikTok influencer-marketing campaign.[46]
  • 230% was O-Cedar’s year-over-year engagement growth during the same five-year digital marketing program.[44]
  • 4,300% was the growth in O-Cedar’s social audience during a five-year digital brand-strategy and marketing program.[44]

Branding in the broom industry

  • 70.6% was the combined share of the top brands in the reported November 2026 brooms category.[47]
  • 2.8% was Yocada’s reported share of the brooms category in November 2026.[47]
  • 14.2% was Libman’s reported share of the brooms category in November 2026.[47]
  • 3.5% was Broombi’s reported share of the brooms category in November 2026.[47]
  • 8.7% was Quickie’s reported share of the brooms category in November 2026.[47]

Social media in the broom industry

  • 2.19% was the average engagement rate across O-Cedar’s four tracked creator partnerships.[48]
  • 804,000 views were recorded for one O-Cedar-sponsored TikTok post by Joey Foo published on September 2, 2026.[49]
  • 10.7 million views were recorded for one O-Cedar-sponsored TikTok post by Isabel published on July 9, 2026.[49]
  • 8.6 million views were recorded for one O-Cedar-sponsored TikTok post by Daesha Rena published on April 20, 2026.[49]
  • 28 influencers were listed as having collaborated with O-Cedar in the Modash content library in October 2026.[49]

Influencer Marketing in the consumer goods sector (sector benchmark)

  • 24% of consumers globally bought products from influencers or celebrities in October–November 2024, according to a consumer-product and retail survey.[50]
  • 15.7% ad-recall lift was recorded for CPG influencer campaigns in 2025.[51]
  • 46% of FMCG/CPG marketers had dedicated and growing creator or influencer budgets in 2026.[52]
  • 8.8% consideration lift was recorded for CPG influencer campaigns in 2025.[51]
  • 22.2% brand lift was recorded for CPG influencer campaigns in 2025.[51]

10 Statistics

Operations & Execution

Cost and capacity constraints remain part of the operating picture, with U.S. assembly labor cost estimated at $0.50–$1.00 per unit versus Asian factories for broom kits even with automation. Export and sourcing concentration links to the broader supply structure of vegetable-material brooms.

Process optimization in the broom industry

  • $791.689 million was spent on materials by U.S. broom, brush and mop manufacturers in 2002.[17]
  • 64.8% was U.S. broom-corn broom capacity utilization in 1995, down from 72.4% in 1993 as production declined faster than capacity.[43]
  • 3% of U.S. broom-corn broom plant capacity was shut down between 1993 and 1995, while one-third of remaining capacity was idle in 1995.[43]

Operational efficiency in the broom industry

  • 14.9% was the decline in hours worked in the U.S. broom-corn broom industry from 1993 to 1995.[43]
  • $0.50–$1.00 per unit was the estimated U.S. assembly labor-cost premium versus Asian factories for broom kits, even with automation.[18]
  • 30–50% higher were estimated U.S. heavy-duty broom manufacturing costs than comparable production in China and Vietnam.[18]
  • 20–30% lower were wages in China’s inland Henan and Anhui broom-manufacturing locations than in coastal clusters.[18]

Quality management in the broom industry

  • 2025 was the certification year for Tanis Brush’s ISO 9001:2015 quality-management system covering manufacture and supply of industrial and commercial brushes.[53]
  • 2025–2026 was the validity period of IGEAX’s ISO 9001:2015 certification for broom, brush and cleaning-tool production and marketing.[54]
  • 2028 was the stated expiry year of Tanis Brush’s ISO 9001:2015 certification for industrial and commercial brush manufacturing and supply.[53]
  • 2011 was the first certification year recorded for IGEAX’s ISO 9001 quality system covering design, production and marketing of brooms, brushes and cleaning tools.[54]

Supply chain in the broom industry

  • Two to six months was the usual broomcorn supply held by U.S. dealers and manufacturers in the late 1960s.[43]
  • 40–55% of U.S. heavy-duty broom imports were estimated to originate in China, the largest individual source country.[18]
  • 15–25% of U.S. heavy-duty broom imports were estimated to originate in Vietnam.[18]
  • 83% of U.S. broomcorn imports entered during July–December in 1962–1966, ahead of the main domestic crop-marketing season.[43]
  • 10–15% of U.S. heavy-duty broom imports were estimated to originate in Mexico.[18]

Outsourcing / Offshoring in the consumer goods sector (sector benchmark)

  • 30% of output is outsourced on average by brands surveyed across CPG, industrial manufacturing and pharmaceuticals in 2025.[55]
  • 25% of surveyed consumer packaged goods brands outsource none of their operations, while most others outsource between 1% and 49%, in 2026.[56]
  • About 40% of surveyed manufacturing professionals outsource more than half their production, spanning CPG, industrial manufacturing and pharmaceuticals, in 2025.[55]
  • 63% of surveyed brand owners contract out between 10% and 49% of their business to contract packaging or manufacturing providers, in 2024.[57]
  • 67% of brand owners plan to maintain or increase their use of contract packaging or manufacturing services in the coming years, based on a 2024 survey.[57]

11 Statistics

Finance & Pricing

Pricing references show a wide retail range in 2026 for different broom positions: $10–18 for value national-brand heavy-duty brooms and $15–60 for professional and heavy-duty push brooms. Input-cost sensitivity appears in the polypropylene resin range of $0.60–$0.90 per pound affecting Asian broom production.

Pricing strategy in the broom industry

  • $2 per unit was the average U.S. import price for twig brooms and brushes in 2024.[18]
  • $15–60 is the indicative U.S. retail price range for professional and heavy-duty push brooms in 2026.[18]
  • $20–45 is the indicative U.S. retail price range for ergonomic, design-led, or bundled brooms in 2026.[18]
  • $19–35 is the U.S. retail price range for mid-market professional heavy-duty brooms in 2026.[18]
  • $10–18 is the U.S. retail price range for value national-brand heavy-duty brooms in 2026.[18]

Cost reduction in the broom industry

  • 15–25% was the estimated share of professional heavy-duty broom sales represented by advanced premium products in 2026.[18]
  • $0.60–0.90 per pound was the reported polypropylene resin price range affecting Asian broom production during the three years through 2024.[18]
  • 15–20% was the reported increase in tampico fiber prices between 2021 and 2024 in Asia's unscented broom market.[18]
  • 25–35% was the estimated share of U.S. heavy-duty broom unit volume sold online through major e-commerce and janitorial platforms in 2026.[18]
  • 20% was the reported approximate input-cost swing for mid-range Asian brooms associated with polypropylene price fluctuations.[18]

12 Statistics

Product & Service

Sustainability requirements and technical specifications show up as measurable product constraints. New York’s 2025 GreenNY specification requires 100% replaceable broom and brush handles and heads for covered products, and it also sets minimum bristle recycled content levels.

Product development in the broom industry

  • More than 170 million recycled plastic water bottles are used annually in Libman angle-broom fibers, according to the company.[58]
  • 60% post-consumer recycled content is the maximum identified for products in the brooms, mops, brushes and cleaning-implements category in North Carolina procurement guidance.[59]
  • 1,500 picks per minute was the stated output of GB Boucherie’s AFT-HH brush-making machine, recognized by the ABMA for innovation in 2009.[60]
  • 10% post-consumer recycled content is the minimum specified for plastic broom bristles under New York’s 2025 GreenNY purchasing specification.[61]

Product lifecycle in the broom industry

  • 100% of broom and brush handles and heads are required to be replaceable under New York’s 2025 GreenNY specification for covered products.[61]
  • Over 100 machine-washable reuses are claimed for Libman mop heads, illustrating the company’s reusable cleaning-product lifecycle strategy, although the figure is not broom-specific.[62]
  • 45% of broom material was identified as biodegradable in North Carolina procurement documentation for brooms, mops, brushes and related cleaning implements.[59]
  • 2–3 years is the typical broom replacement interval stated for United States households in an IndexBox broom-kit market analysis.[18]
  • 10% total recycled content or higher is an encouraged attribute for plastic broom and brush bristles under New York’s 2025 GreenNY specification.[61]

After-sales in the broom industry

  • 500 field salespeople were reported by Superior Broom in its Sourcewell contract response.[41]
  • 750 highly trained service technicians were reported in Superior Broom’s North American dealer and service network.[41]
  • 100% of United States and Canadian regions were stated to be covered by Superior Broom’s sales and service network.[41]
  • 215 North American dealer locations support Superior Broom products, according to the company’s Sourcewell contract response.[41]
  • 12 months is the warranty period for ABI’s Fine Finish Broom products in the United States and Canada.[63]

Value proposition in the broom industry

  • $1.10 was the average broom selling price reported among retailers in a market-opportunity study covering Cambodian provinces.[64]
  • 4.6 billion units of brooms, brushes and mops were consumed in the United States in 2024, according to IndexBox.[18]
  • $30 or more was the specialty-kit price point identified for design-conscious United States homeowners in an IndexBox broom-kit analysis.[18]
  • 52 brooms was the average monthly purchase volume reported for retailers in the same Cambodian market-opportunity study.[64]
  • $4.0 billion was the United States broom, brush and mop market value in 2024, according to IndexBox.[18]

13 Statistics

Sustainability & Ethics

Recycled content and energy inputs are quantified through maker claims. Vikan reported 94% of its Classic non-food range plastic parts made from regenerated plastic in 2024, and Libman’s Illinois facilities generate 1 million kilowatt-hours annually using 2,600 solar panels.

Sustainability in the broom industry

  • 100% of Bruske Products’ office paper, plastic, metals, cardboard and glass is recycled.[65]
  • 35 years is the length of Bruske Products’ relationship with Southwest Community Services, supporting people with disabilities.[65]
  • Up to 98% recycled plastic is used in seven relaunched Vileda brooms, according to Freudenberg Home and Cleaning Solutions.[66]
  • 2,600 solar panels at Libman’s Illinois facilities generate 1 million kilowatt-hours of electricity annually.[67]
  • Up to 22 recycled 16-ounce PET water bottles are used in each Libman broom head in the United States.[67]

ESG in the broom industry

  • 94% of Vikan’s Classic non-food range contained plastic parts made from regenerated plastic in 2024.[68]
  • Approximately 80% of Vikan’s technically feasible Transport-range products were converted to recycled materials in 2024.[68]
  • More than 1,900 people attended Vikan webinars on hygiene and cleaning challenges in 2024.[68]
  • 900 customer site surveys were conducted by Vikan in 2024 to improve cleaning processes and protocols.[68]

Ethics in the broom industry

  • 80 years is Keystone Plastics’ reported history of family-owned American broom manufacturing in New Jersey in 2025.[69]
  • 11 remote salespeople served industrial customers nationwide for Bruske Products, according to the company’s profile.[65]
  • 100% of Bruske Products is employee-owned through an employee stock ownership plan.[65]

CSR in the broom industry

  • 50 years is the employee-ownership and manufacturing tradition Bruske Products describes in its company history.[65]
  • 80 years of American broom manufacturing were celebrated by Keystone Plastics in August 2025, alongside its stated support for local jobs and community.[69]
  • 40 years is the period for which Bruske Products says it has been recognized as a contributing business to Tinley Park, Illinois.[65]
  • 30 miles south of Chicago is the location of Bruske Products’ employee-owned factory in Tinley Park, Illinois.[65]

Circular economy in the broom industry

  • 1 take-back pilot was being tested by Vikan in Europe for worn-out brushes and brooms in 2025.[70]
  • 10% post-consumer recycled content is the minimum permitted alternative for plastic broom bristles under New York’s 2025 GreenNY specification.[61]
  • 10% total recycled content is the minimum encouraged level for plastic broom and brush bristles under New York’s 2025 GreenNY specification.[61]
  • 90% regenerated plastic is shown for a Vikan product in the company’s regenerated-plastic product labeling example.[70]
  • 2 handle materials—polypropylene and stainless steel—are used in Vikan’s cleaning tools and scrapers.[70]

15 Statistics

Globalization & Expansion

Cross-border reach is large at the export system level: 25 billion units of brooms, brushes and mops were exported worldwide in 2024, with China accounting for 54% of exports by value. HS 9603 trade context further anchors recorded cross-border flows.

Globalization in the broom industry

  • 25 billion units of brooms, brushes and mops were exported worldwide in 2024.[18]
  • 2.1% was the increase in worldwide broom, brush and mop export volume in 2024.[18]
  • 54% of global broom, brush and mop exports by value came from China in 2024.[18]
  • $2.03 billion was the United States’ global import value for HS 9603 products in 2022.[84]
  • $6.21 billion was China’s global export value for HS 9603 products in 2022.[84]

Supplier management in the broom industry

  • 500,000 pieces per month was Jiangmen Clover Household’s stated production capacity for cleaning products in 2025.[85]
  • 30-plus countries were listed as export destinations by Jiangmen Clover Household on its company profile.[85]
  • 70% of Jiangmen Clover Household’s exports entered developed markets including Europe, America and Japan, according to its company profile.[85]
  • 250-plus employees were involved in Borghi’s international broom and brush machinery group in 2023.[86]
  • 5 countries—Brazil, China, India, Poland and Spain—hosted Borghi production subsidiaries in 2023.[86]

Stakeholder management in the broom industry

  • $2.245 billion was the total value of shipments from U.S. broom, brush and mop manufacturers in 2002.[17]
  • $1.316 billion was the value added by U.S. broom, brush and mop manufacturing in 2002.[17]
  • 289 establishments operated in the U.S. broom, brush and mop manufacturing industry in 2002.[17]
  • $948.186 million was the total cost of materials used by U.S. broom, brush and mop manufacturers in 2002.[17]
  • 268 companies operated in the U.S. broom, brush and mop manufacturing industry in 2002.[17]

Distribution channels in the broom industry

  • 24.5% of the global mops and brooms market was distributed through specialty cleaning stores in 2025.[87]
  • 38.7% of the global mops and brooms market was distributed through supermarkets and hypermarkets in 2025.[87]
  • 10% to 12% was the estimated e-commerce share of U.S. broom-set unit sales in 2019.[18]
  • 35% to 40% of U.S. broom-set unit sales were attributed to mass merchandisers and warehouse clubs in 2026.[18]
  • 10% to 15% of U.S. broom-set unit sales were attributed to grocery and drug chains in 2026.[18]

Key questions about the broom industry

How big is the global broom market in 2025?
The global broom market reached $12.3 billion in 2025.
What growth is expected for the broom market into 2034?
The market projects to reach $17.21 billion by 2034 from $12.77 billion in 2026, implying a 3.8% reported CAGR for 2026–2034.
Which companies lead the broom industry?
Freudenberg Home and Cleaning Solutions stands out for brand breadth across brooms because it owns global broom and cleaning-tool brands including Vileda, O-Cedar, Gala and Oates, while Carlisle Companies focuses on broom and brush manufacturing via Sparta and Premium since it operates those brands through Carlisle FoodService Products.
Where does technology investment show up in the industry?
In 2025, 67% of surveyed executives said digital transformation was necessary, while 68% invested in smart technology and automation. In 2026, 94% of supply-chain executives said they were transforming the supply-chain function.
How concentrated is cross-border supply for vegetable-material brooms?
In 2025, Indonesia led recorded exports with $32.03 million and a 26.45% share. The four largest exporting countries accounted for 64.4% of recorded export value.
What do U.S. export classifications indicate about quotas?
In an October 2024 status report, “Other Brooms” under tariff classification 9603.10.40 recorded 6,864 units against a 1,457,736-unit quota allocation, or 0.47%.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 10). Broom Industry Statistics. Gitnux. https://gitnux.org/broom-industry-statistics
MLA
Samuel Norberg. "Broom Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/broom-industry-statistics.
Chicago
Samuel Norberg. 2026. "Broom Industry Statistics." Gitnux. https://gitnux.org/broom-industry-statistics.

Sources & references

99 sources cited across this report

  1. deloitte.com
  2. kpmg.com
  3. ey.com
  4. pwc.com
  5. boards.autodesk.com
  6. mckinsey.com
  7. view.ceros.com
  8. ec.europa.eu
  9. info.retailvelocity.com
  10. axis.com
  11. uspto.gov
  12. census.gov
  13. marketresearch.com
  14. utah.ismworld.org
  15. cdpinstitute.org
  16. assets.contentstack.io
  17. www2.census.gov
  18. indexbox.io
  19. straitsresearch.com
  20. reportlinker.com
  21. usabroom.com
  22. cdn.anglera.com
  23. ibvi.org
  24. odbco.com
  25. united-rotary.com
  26. trimas.com
  27. brushexpert.com
  28. sealeassociates.com
  29. e-district.org
  30. midwestcontractor.news
  31. dceoapps.ildceo.net
  32. feex.org
  33. gallup.com
  34. cresa.com
  35. cultureamp.com
  36. eaglehillconsulting.com
  37. shop.app
  38. flapen.com
  39. washingtonpost.com
  40. homepagenews.com
  41. files.sourcewell.org
  42. law.justia.com
  43. usitc.gov
  44. alxcreatives.com
  45. walmartdataventures.com
  46. theinfluencermarketingfactory.com
  47. simporter.com
  48. collabfeed.io
  49. modash.io
  50. capgemini.com
  51. connect.rhythminfluence.com
  52. brand-news.it
  53. tanisbrush.com
  54. igeax.com
  55. nulogy.com
  56. packworld.com
  57. pmmi-fonteva.s3.us-east-1.amazonaws.com
  58. ca.libman.com
  59. files.nc.gov
  60. abma.org
  61. ogs.ny.gov
  62. libman.com
  63. abiequipment.com
  64. a.storyblok.com
  65. storebruskeproducts.com
  66. linkedin.com
  67. libmanpro.com
  68. regnskaber.cvrapi.dk
  69. kpbrush.com
  70. vikan.com
  71. recalls-rappels.canada.ca
  72. commercial.allianz.com
  73. erm.ncsu.edu
  74. cyfirma.com
  75. rsmus.com
  76. infosys.com
  77. newsroom.cisco.com
  78. cisco.com
  79. investor.cisco.com
  80. qualtrics.com
  81. 2bridge.partners
  82. andaf.it
  83. sec.gov
  84. economia.gob.mx
  85. jmclover.com
  86. beckhoff.com
  87. dataintelo.com
  88. corplox.net
  89. tsapps.nist.gov
  90. cbp.gov
  91. freudenberg.com
  92. carlisle.com
  93. mrcleantools.com
  94. gordonbrush.com
  95. addis.co.uk
  96. fuller.com
  97. leifheit-group.com
  98. trendxinsights.com
  99. wits.worldbank.org