From its sun-drenched beaches to its bustling urban centers, Brazil's hospitality industry is not just recovering but thriving, as evidenced by a remarkable 5.2% increase to 1.2 million hotel rooms and a nationwide economic contribution of BRL 250 billion in 2023.
Key Takeaways
- In 2023, Brazil had 28,500 hotels with a total of 1.2 million rooms, representing a 5.2% increase from 2022
- The average occupancy rate for hotels in Brazil reached 58.4% in 2023, up from 52.1% in 2022, driven by domestic tourism recovery
- Rio de Janeiro's hotel sector saw RevPAR of BRL 250 per room in Q4 2023, a 12% year-over-year growth
- Brazil's full-service restaurants numbered 450,000 in 2023, generating BRL 120 billion in revenue
- Fast-food chains in Brazil expanded to 28,000 outlets, up 4.5% in 2023
- São Paulo's restaurant sector employed 350,000 people with average check of BRL 85 in 2023
- International tourism arrivals to Brazil reached 5.9 million in 2023, up 19% from 2022
- International tourists spent BRL 40.2 billion in Brazil in 2023, a 23% increase
- Argentina was top source market with 1.8 million visitors to Brazil in 2023
- Brazil hospitality employed 5.2 million people directly in 2023, up 4.8%
- WTTC estimates 7.8 million total jobs supported by travel & tourism in Brazil 2023
- Hotel sector jobs in Brazil totaled 1.1 million in 2023, 55% women
- Tourism contributed 8.3% to Brazil's GDP in 2023, BRL 1.06 trillion
- Hospitality direct GDP contribution was BRL 250 billion in 2023
- Hotel revenue nationwide reached BRL 85 billion, up 14% in 2023
Brazil's hospitality industry is recovering strongly as domestic tourism drives impressive growth.
Employment and Labor
- Brazil hospitality employed 5.2 million people directly in 2023, up 4.8%
- WTTC estimates 7.8 million total jobs supported by travel & tourism in Brazil 2023
- Hotel sector jobs in Brazil totaled 1.1 million in 2023, 55% women
- Restaurants employed 2.8 million, with 120,000 new jobs created in 2023
- Tourism guides in Brazil numbered 45,000 certified professionals in 2023
- Northeast hospitality workforce 1.5 million, unemployment rate 8.2% in 2023
- Average hospitality wage in Brazil was BRL 1,850 monthly in 2023
- Rio hotels employed 120,000, turnover rate 25% in 2023
- F&B sector trained 500,000 workers via Senac in 2023
- Brazil's travel agencies employed 280,000, digital shift created 20,000 jobs
- Informal hospitality jobs estimated at 2 million in 2023
- São Paulo hospitality sector had 900,000 jobs, 6% growth
- Youth employment (18-24) in hospitality 1.2 million, 40% of total
- Amazon tourism jobs 150,000, seasonal peaks 30% higher
- Hotel management positions grew 12% to 50,000 in 2023
- Women held 52% of hospitality supervisory roles in Brazil 2023
- Baristas and mixologists jobs up 15% to 80,000 amid cafe boom
- Iguaçu tourism employed 25,000 directly, multiplier effect 75,000
- Vocational training programs reached 300,000 hospitality workers in 2023
- Labor turnover in restaurants averaged 35% in major cities 2023
- Black workers represented 48% of hospitality workforce in 2023
- Cruise ship hospitality jobs for Brazilians 12,000 in 2023 season
- Northeast beach resorts seasonal jobs 400,000 annually
- Digital marketing roles in hospitality doubled to 15,000 in 2023
- Chefs and sous-chefs totaled 450,000, 10% certified internationally
- Sustainability officers in hotels increased to 5,000 roles in 2023
Employment and Labor Interpretation
Brazil's hospitality industry is serving up a powerful economic cocktail, shaking together massive job creation, persistent challenges in wages and turnover, and an undeniable momentum that proves tourism is far more than just caipirinhas on the beach—it’s the engine of millions of livelihoods.
Hotels and Accommodation
- In 2023, Brazil had 28,500 hotels with a total of 1.2 million rooms, representing a 5.2% increase from 2022
- The average occupancy rate for hotels in Brazil reached 58.4% in 2023, up from 52.1% in 2022, driven by domestic tourism recovery
- Rio de Janeiro's hotel sector saw RevPAR of BRL 250 per room in Q4 2023, a 12% year-over-year growth
- Brazil's luxury hotel segment grew by 8.7% in room inventory to 45,000 rooms by end-2023
- São Paulo hotels achieved 65.2% occupancy in 2023, highest among major cities, with ADR at BRL 420
- Midscale hotels in Brazil accounted for 42% of total rooms in 2023, totaling 504,000 rooms
- Northeast Brazil's beach resorts reported 72% occupancy during peak season 2023-2024
- Brazil added 15,000 new hotel rooms in 2023, primarily in economy segment
- Upscale hotels in Brazil had an average daily rate of BRL 380 in 2023, up 10.5%
- Florianópolis hotels saw 68% occupancy and RevPAR growth of 15% in 2023
- Independent hotels represented 55% of Brazil's hotel market in 2023
- Brasília's hotel occupancy hit 62% in 2023, boosted by business travel
- Brazil's hotel pipeline includes 180 projects with 28,000 rooms under construction as of 2024
- Economy hotels in Brazil grew room count by 7% to 320,000 in 2023
- Salvador's hotels reported ADR of BRL 310 and 60% occupancy in Carnival 2024
- Brazil's all-inclusive resorts increased by 12% in revenue per available room in 2023
- Porto Alegre hotels recovered to 55% occupancy post-floods in 2024
- High-end hotels in Manaus Amazon region saw 25% booking increase for 2024
- Brazil's vacation rentals (Airbnb-like) grew 18% in listings to 450,000 in 2023
- Foz do Iguaçu hotels achieved 75% occupancy in 2023 due to waterfalls tourism
- Boutique hotels in Brazil numbered 1,200 with 25,000 rooms in 2023
- Curitiba's hotel market had RevPAR of BRL 220 in 2023, up 9%
- Brazil's glamping sites expanded to 500 locations with 10,000 beds in 2023
- Fortaleza beach hotels reported 70% occupancy year-round average 2023
- Brazil's hotel sustainability certifications reached 15% of properties in 2023
- Goiânia hotels saw 58% occupancy and 11% RevPAR growth in 2023
- Brazil's hostels totaled 2,500 with 120,000 beds, up 6% in 2023
- Natal's hotels hit 80% occupancy during New Year's 2023-2024
- Eco-lodges in Brazil grew to 800 properties serving 50,000 guests annually in 2023
- Belo Horizonte hotels averaged BRL 290 ADR in 2023
Hotels and Accommodation Interpretation
Brazil’s hotel industry is experiencing a robust and varied recovery, revealing a nation where travelers are enthusiastically filling nearly six out of every ten rooms, luxury is expanding faster than rainforest vines, and a staggering 42% of the market is reliably held by midscale accommodations.
Restaurants and Food Service
- Brazil's full-service restaurants numbered 450,000 in 2023, generating BRL 120 billion in revenue
- Fast-food chains in Brazil expanded to 28,000 outlets, up 4.5% in 2023
- São Paulo's restaurant sector employed 350,000 people with average check of BRL 85 in 2023
- Brazil's casual dining segment saw 12% sales growth to BRL 45 billion in 2023
- Rio de Janeiro beach kiosks (barracas) totaled 5,000, contributing BRL 2.5 billion annually
- Vegan/vegetarian restaurants in Brazil increased 25% to 3,500 outlets in 2023
- Brazil's food delivery market via apps reached BRL 50 billion, 22% growth in 2023
- Fine dining restaurants in Brazil numbered 1,200 with average meal price BRL 250 in 2023
- Northeast Brazil's rodizios (all-you-can-eat) generated BRL 15 billion from 8,000 establishments
- Brazil's coffee shops grew to 22,000 locations, up 7% with BRL 18 billion sales in 2023
- Bar and pub sector in Brazil had 120,000 venues, revenue BRL 35 billion in 2023
- São Paulo pizza parlors totaled 6,000, consuming 1 million pizzas daily in 2023
- Brazil's food trucks numbered 15,000, up 10%, events revenue BRL 3 billion
- Hotel restaurants contributed 20% of total F&B revenue at BRL 24 billion in 2023
- Rio's feijoada restaurants saw 15% attendance increase post-pandemic in 2023
- Brazil's sushi outlets reached 4,500, market value BRL 8 billion in 2023
- Beach clubs in Brazil (500+) generated BRL 5 billion from F&B in summer 2023
- Craft beer bars exploded to 2,500 nationwide, sales up 18% to BRL 4.2 billion
- Minas Gerais cheese-focused restaurants (1,200) had BRL 2.8 billion revenue
- Brazil's cloud kitchens grew 30% to 10,000 units in 2023
- Porto Alegre churrascarias (1,500) averaged BRL 120 per person in 2023
- Amazon region's açaí bars (3,000) sales hit BRL 6 billion in 2023
- Salvador's Bahian cuisine spots (2,200) saw 20% tourist spend increase
- Brazil's bakery-cafes (35,000) contributed BRL 40 billion, up 5%
- Florianópolis seafood restaurants (800) had peak season revenue BRL 1.2 billion
- National F&B sector inflation was 6.8% in 2023, below general CPI
Restaurants and Food Service Interpretation
While fine dining whispers over expensive plates and fast food shouts from every corner, Brazil's true hospitality genius lies in its democratic, delicious sprawl, from 1.2 million daily pizzas in São Paulo to the humble beach kiosk turning sand into billions, proving that whether it's açaí in the Amazon or feijoada in Rio, the national appetite is an unstoppable economic force.
Revenue and GDP Contribution
- Tourism contributed 8.3% to Brazil's GDP in 2023, BRL 1.06 trillion
- Hospitality direct GDP contribution was BRL 250 billion in 2023
- Hotel revenue nationwide reached BRL 85 billion, up 14% in 2023
- F&B sector revenue totaled BRL 220 billion, 10% growth post-COVID
- Rio hospitality generated BRL 35 billion from tourism in 2023
- Tax revenue from tourism activities BRL 45 billion federal in 2023
- São Paulo hotels and restaurants contributed BRL 60 billion to local GDP
- Carnival economic impact BRL 12 billion across hospitality in 2024
- Northeast tourism revenue BRL 120 billion, 25% from hospitality
- Air travel revenue for tourism carriers BRL 50 billion in 2023
- Amazon hospitality revenue up 20% to BRL 8 billion in 2023
- Iguaçu parks and hotels generated BRL 4.5 billion in 2023
- Domestic tourism revenue BRL 300 billion, 70% hospitality-related
- Florianópolis hospitality GDP share 15%, BRL 7 billion revenue
- Brazil event tourism (congresses) added BRL 28 billion to hospitality
- Salvador tourism revenue BRL 18 billion, F&B 40% share in 2023
- Luxury segment revenue BRL 25 billion, 12% CAGR since 2020
- Food delivery platforms revenue BRL 55 billion tied to restaurants 2023
- Brasília business tourism revenue BRL 12 billion hospitality focus
- Pantanal lodges revenue BRL 1.8 billion from high-end stays 2023
Revenue and GDP Contribution Interpretation
From the pulsating samba of Rio's hotels to the quiet luxury of Pantanal lodges, Brazil's hospitality industry isn't just serving meals and making beds—it's serving up a staggering economic feast, proving that every caipirinha poured and every room booked is a vital thread in the nation's financial fabric.
Tourism Arrivals and Spending
- International tourism arrivals to Brazil reached 5.9 million in 2023, up 19% from 2022
- International tourists spent BRL 40.2 billion in Brazil in 2023, a 23% increase
- Argentina was top source market with 1.8 million visitors to Brazil in 2023
- US tourists to Brazil numbered 650,000 in 2023, spending average BRL 8,500 each
- Domestic trips in Brazil totaled 88 million in 2023, up 12.4%
- Rio de Janeiro received 2.5 million international tourists in 2023
- Average daily spend by international tourists was BRL 1,020 in 2023
- Europe sent 1.2 million tourists to Brazil in 2023, led by Portugal (280,000)
- Iguaçu Falls attracted 2.1 million visitors, 60% international in 2023
- Amazon tourism saw 450,000 visitors, up 15%, spending BRL 2.8 billion
- Carnival 2024 drew 11.5 million tourists, generating BRL 12 billion
- Northeast Brazil hosted 35 million domestic tourists in 2023 summer
- São Paulo tourism spending by visitors reached BRL 25 billion in 2023
- Chileans visited Brazil 780,000 times in 2023, top South American source
- Pantanal wetlands received 250,000 tourists, average spend BRL 4,200
- Florianópolis beach tourism hit 4.2 million visitors in 2023
- France sent 220,000 tourists to Brazil in 2023, up 25%
- Brazil's ecotourism sites saw 12 million visits, BRL 15 billion spend in 2023
- Salvador received 3.8 million tourists for Carnival-related events 2023
- Domestic air travel for tourism reached 120 million passengers in 2023
- Germany contributed 180,000 tourists, focusing on South Brazil in 2023
- Feriado spending by Brazilians totaled BRL 8.5 billion in 2023 holidays
- Uruguayans visited 550,000 times, beach-focused in 2023
- Brasília tourism arrivals 5.2 million, business 70% in 2023
- Lençóis Maranhenses dunes attracted 800,000 visitors, up 18%
- UK tourists numbered 150,000, spend BRL 2.1 billion in 2023
Tourism Arrivals and Spending Interpretation
Brazil's hospitality sector is booming so hard that international tourists are flocking in like it's an eternal, continent-spanning Carnival, with Argentinians leading the charge from the south and American wallets setting the spending pace, while Brazilians themselves are rediscovering their own backyard with domestic travel hitting record highs, proving the country isn't just a destination, it's a full-blown economic and cultural revival.
Sources & References
- Reference 1GOVgov.brVisit source
- Reference 2FOHBfohb.com.brVisit source
- Reference 3HOSPITALITY-ONhospitality-on.comVisit source
- Reference 4STATISTAstatista.comVisit source
- Reference 5JLLjll.com.brVisit source
- Reference 6MKGmkg.com.brVisit source
- Reference 7ABAVabav.com.brVisit source
- Reference 8HOTELNEWSNOWhotelnewsnow.comVisit source
- Reference 9HOTELDIVEhoteldive.comVisit source
- Reference 10TURISMOturismo.gov.sc.gov.brVisit source
- Reference 11HVShvs.comVisit source
- Reference 12CLABRASILclabrasil.org.brVisit source
- Reference 13LODGINGMAGAZINElodgingmagazine.comVisit source
- Reference 14BAHIATURSAbahiatursa.ba.gov.brVisit source
- Reference 15RESORTBRASILresortbrasil.com.brVisit source
- Reference 16ABIH-RSabih-rs.com.brVisit source
- Reference 17AMAZONASTURISMOamazonasturismo.am.gov.brVisit source
- Reference 18AIRBNBairbnb.com.brVisit source
- Reference 19ITAIPUitaipu.gov.brVisit source
- Reference 20ABRabr.htmlVisit source
- Reference 21TURISMOturismo.pr.gov.brVisit source
- Reference 22GLAMPINGBRAZILglampingbrazil.comVisit source
- Reference 23SETURsetur.ce.gov.brVisit source
- Reference 24ABIHabih.com.brVisit source
- Reference 25GOIASTIURISMOgoiastiurismo.go.gov.brVisit source
- Reference 26HOSTELWORLDhostelworld.com.brVisit source
- Reference 27TURISMOturismo.rn.gov.brVisit source
- Reference 28ECOTURISMOecoturismo.org.brVisit source
- Reference 29BELOHORIZONTEbelohorizonte.mg.gov.brVisit source
- Reference 30ABFabf.com.brVisit source
- Reference 31ABRASELabrasel.com.brVisit source
- Reference 32NIELSENnielsen.comVisit source
- Reference 33RIODEJANEIROriodejaneiro.rj.gov.brVisit source
- Reference 34HAPPYCOWhappycow.netVisit source
- Reference 35ABCOMMabcomm.org.brVisit source
- Reference 36GAULTMILLAUPRgaultmillaupr.com.brVisit source
- Reference 37ABRASEL-NEabrasel-ne.org.brVisit source
- Reference 38ABICabic.com.brVisit source
- Reference 39BRAHOSbrahos.com.brVisit source
- Reference 40PIZZASPpizzasp.com.brVisit source
- Reference 41FOODTRUCKBRASILfoodtruckbrasil.comVisit source
- Reference 42VISITEvisite.rioVisit source
- Reference 43ABRASUSHIabrasushi.com.brVisit source
- Reference 44CLUBEDEPRAIAclubedepraia.com.brVisit source
- Reference 45ACERVABRASILacervabrasil.org.brVisit source
- Reference 46QUEIJOMINASqueijominas.mg.gov.brVisit source
- Reference 47RKITCHENrkitchen.com.brVisit source
- Reference 48ABICHURRASCOabichurrasco.rs.gov.brVisit source
- Reference 49ACAIPARABRASILacaiparabrasil.comVisit source
- Reference 50BAHIAGASTRONOMICAbahiagastronomica.ba.gov.brVisit source
- Reference 51ABIPabip.com.brVisit source
- Reference 52FRANCAFLORIPAfrancafloripa.sc.gov.brVisit source
- Reference 53IBASFibasf.org.brVisit source
- Reference 54EMBRATURembratur.com.brVisit source
- Reference 55CNTURISMOcnturismo.com.brVisit source
- Reference 56RIOrio.turismo.rj.gov.brVisit source
- Reference 57MTURmtur.gov.brVisit source
- Reference 58EMBRATURembratur.europaVisit source
- Reference 59CATARATASDOIGUACUcataratasdoiguacu.com.brVisit source
- Reference 60AMAZONATURISMOamazonaturismo.comVisit source
- Reference 61SETURNORDESTEseturnordeste.com.brVisit source
- Reference 62SPsp.turismo.sp.gov.brVisit source
- Reference 63PANTANALpantanal.org.brVisit source
- Reference 64FLORIPATURISMOfloripaturismo.com.brVisit source
- Reference 65ATOUT-FRANCEatout-france.frVisit source
- Reference 66ECOBRASILecobrasil.orgVisit source
- Reference 67ANACanac.gov.brVisit source
- Reference 68GERMANYgermany.travelVisit source
- Reference 69BRASILIATURISMObrasiliaturismo.df.gov.brVisit source
- Reference 70MARANHAOmaranhao.turismo.ma.gov.brVisit source
- Reference 71VISITBRITAINvisitbritain.orgVisit source
- Reference 72WTTCwttc.orgVisit source
- Reference 73DIEESEdieese.org.brVisit source
- Reference 74IBGEibge.gov.brVisit source
- Reference 75RIOHOTEISriohoteis.com.brVisit source
- Reference 76SENACsenac.brVisit source
- Reference 77DIEESEdiEESE.org.brVisit source
- Reference 78SPEMPREGAspemprega.sp.gov.brVisit source
- Reference 79MTEmte.gov.brVisit source
- Reference 80AMAZONEMPREGOSamazonempregos.comVisit source
- Reference 81FBHAfbha.org.brVisit source
- Reference 82SEBRAEsebrae.com.brVisit source
- Reference 83SINDICATOBARsindicatobar.com.brVisit source
- Reference 84ITAIPUEMPREGOSitaipuempregos.comVisit source
- Reference 85FATfat.org.brVisit source
- Reference 86ABRASEL-NACIONALabrasel-nacionalVisit source
- Reference 87CLIAclia.com.brVisit source
- Reference 88SETUR-NEsetur-neVisit source
- Reference 89SEBRAEsebrae.digital-turismo-2023Visit source
- Reference 90FCBRASILfcbrasil.com.brVisit source
- Reference 91GREENKEYgreenkey.globalVisit source
- Reference 92ABASELabasel.com.brVisit source
- Reference 93RIOrio.rj.gov.brVisit source
- Reference 94RECEITAreceita.fazenda.gov.brVisit source
- Reference 95SPsp.gov.brVisit source
- Reference 96FIRJANfirjan.com.brVisit source
- Reference 97BNDESbndes.gov.brVisit source
- Reference 98AMAZONASamazonas.am.gov.brVisit source
- Reference 99IGUASSUiguassu.com.brVisit source
- Reference 100EMBRATURembratur.domestico-2023Visit source
- Reference 101SCsc.gov.brVisit source
- Reference 102AABEaabe.com.brVisit source
- Reference 103BAHIAbahia.ba.gov.brVisit source
- Reference 104MKGCONSULTINGmkgconsulting.com.brVisit source
- Reference 105IFOODifood.com.brVisit source
- Reference 106DFdf.gov.brVisit source
- Reference 107MSms.gov.brVisit source
