From overtaking more developed markets to ranking third globally in esports viewership, Brazil's gaming industry isn't just growing—it's exploding, with a dynamic $2.28 billion market that’s reshaping entertainment and the economy.
Key Takeaways
- Brazil's gaming market revenue reached $2.28 billion in 2023, marking a 7.2% year-over-year growth
- Mobile gaming accounted for 68.5% of Brazil's total gaming revenue in 2023, generating $1.56 billion
- PC gaming revenue in Brazil was $493 million in 2023, representing 21.6% of the market
- Brazil gaming market penetration rate reached 58% of the population in 2023
- There were 80.1 million gamers in Brazil in 2023, aged 6+
- 52% of Brazil's gamers are female as of 2023
- 65% of Brazilian gamers play on smartphones exclusively in 2023
- PC gamers number 28 million in Brazil, accounting for 35% of gamers in 2023
- Console ownership reached 17.5 million units in Brazilian households in 2023
- Battle Royale genre leads with 32% playtime share on mobile in Brazil 2023
- Match-3 games like Candy Crush hold 18% revenue share in Brazil mobile 2023
- RPGs generate 25% of PC gaming revenue in Brazil 2023
- Brazil esports audience reached 18.5 million in 2023
- Esports revenue in Brazil was $52 million in 2023, growing 12% YoY
- Free Fire World Series had 5.4 million peak viewers from Brazil in 2023
Brazil's gaming industry is large and growing, led by mobile platforms and millions of gamers.
Device Usage
- 65% of Brazilian gamers play on smartphones exclusively in 2023
- PC gamers number 28 million in Brazil, accounting for 35% of gamers in 2023
- Console ownership reached 17.5 million units in Brazilian households in 2023
- 48% of gamers use multiple devices, primarily mobile + PC in Brazil 2023
- Android dominates mobile gaming OS with 92% market share in Brazil 2023
- Average time spent gaming on mobile is 10.2 hours per week per gamer in Brazil 2023
- 22% of PC gamers use laptops exclusively in Brazil 2023
- Console gaming session length averages 2.1 hours daily in Brazil 2023
- Cloud gaming users grew 45% YoY to 4.2 million in Brazil 2023
- 75% of mobile gamers play free-to-play games on Android devices in Brazil 2023
- Desktop PC gaming penetration is 18% among gamers aged 25+ in Brazil 2023
- PlayStation consoles hold 55% market share among consoles in Brazil 2023
- Xbox console share is 28%, Nintendo 17% in Brazil gaming market 2023
- Handheld gaming devices used by 8% of gamers in Brazil 2023
- VR headset ownership is at 1.2 million units in Brazil 2023
- Tablets account for 12% of mobile gaming sessions in Brazil 2023
- Gaming on smart TVs reached 3.5 million users in Brazil 2023
Device Usage Interpretation
While smartphones have become Brazil's dominant and busiest gaming platform, the market is a vibrant, multi-device ecosystem where the PC remains a core pillar, consoles command serious living room time, and even cloud gaming is starting to nip at everyone's heels.
Esports
- Brazil esports audience reached 18.5 million in 2023
- Esports revenue in Brazil was $52 million in 2023, growing 12% YoY
- Free Fire World Series had 5.4 million peak viewers from Brazil in 2023
- Brazil has 1,200 professional esports athletes registered in 2023
- Mobile esports titles like Free Fire dominate 65% of viewership in Brazil 2023
- Valorant Champions Tour Brazil events drew 2.1 million hours watched in 2023
- 28% of gamers follow esports regularly in Brazil 2023
- CS:GO major in Brazil 2023 had 1.2 million peak viewers
- Esports betting market in Brazil valued at $120 million in 2023
- League of Legends Brazil League (CBLOL) averages 300k viewers per match 2023
- 15 esports organizations headquartered in Brazil in 2023
- Brazil ranks 3rd globally in esports audience size 2023
- Rainbow Six Siege Brazil League revenue $15 million in 2023
- FIFAe World Cup Brazilian players won 40% medals in 2023
- PUBG Mobile Global Championship Brazil qualifiers 800k viewers 2023
- Esports prize pools in Brazil totaled $35 million in 2023
- 42% of esports viewers are female in Brazil 2023
Esports Interpretation
Brazil's esports scene has exploded into a frenzied, money-printing carnival where 18.5 million passionate fans—nearly half of them women—are proving their nation is far more than just a football powerhouse, with mobile titles leading the charge and a formidable army of pro gamers cashing in on the action.
Game Genres
- Battle Royale genre leads with 32% playtime share on mobile in Brazil 2023
- Match-3 games like Candy Crush hold 18% revenue share in Brazil mobile 2023
- RPGs generate 25% of PC gaming revenue in Brazil 2023
- FPS games dominate console playtime at 28% in Brazil 2023
- 42% of Brazilian gamers prefer casual/mobile games in 2023
- Sports games like FIFA have 15% market share on consoles in Brazil 2023
- Hyper-casual games saw 120% download growth in Brazil 2023
- MMORPGs like World of Warcraft have 10 million active users in Brazil 2023
- Simulation games account for 12% of mobile revenue in Brazil 2023
- Action-Adventure genre popular among females at 35% preference in Brazil 2023
- Racing games hold 8% console revenue share in Brazil 2023
- Puzzle games downloads reached 500 million in Brazil 2023
- Strategy games 14% PC playtime in Brazil 2023
- Horror genre grew 30% in downloads on mobile Brazil 2023
Game Genres Interpretation
So, while Brazil's gaming heart beats fastest on mobile to the frantic pulse of Battle Royales and Candy Crush, its soul is split across platforms—flourishing in PC RPGs, console shooters, and a booming hyper-casual market—proving the industry there is as diverse and dynamic as the country itself.
Market Revenue
- Brazil's gaming market revenue reached $2.28 billion in 2023, marking a 7.2% year-over-year growth
- Mobile gaming accounted for 68.5% of Brazil's total gaming revenue in 2023, generating $1.56 billion
- PC gaming revenue in Brazil was $493 million in 2023, representing 21.6% of the market
- Console gaming contributed $277 million to Brazil's gaming revenue in 2023, or 12.2% share
- Brazil ranked 10th globally in gaming revenue in 2023 with $2.28 billion
- Gaming revenue per gamer in Brazil averaged $28.45 in 2023
- Brazil's gaming market is projected to grow to $2.92 billion by 2026 at a CAGR of 8.7%
- In-app purchases generated 52% of mobile gaming revenue in Brazil in 2023, totaling $812 million
- Subscriptions and downloads made up 28% and 20% respectively of mobile revenue in Brazil 2023
- Brazil's gaming ad revenue from mobile reached $234 million in 2023
- Total gaming market size in Brazil was valued at BRL 12.5 billion in 2022
- Brazil's gaming industry employed over 80,000 people directly and indirectly in 2023
- Gaming market revenue grew 15% YoY in Brazil from 2021 to 2022
- Brazil's share of Latin America gaming revenue was 28% in 2023
- Offline console revenue in Brazil hit $150 million in 2023
- Brazil gaming studios number over 500 active developers in 2023
- Local game downloads from Brazilian studios hit 150 million in 2023
- Investment in Brazilian game devs reached $200 million VC in 2023
- Export revenue from Brazilian games $45 million in 2023
- Gaming contributes 0.5% to Brazil's GDP in 2023
- Tax revenue from gaming industry $450 million annually in Brazil 2023
- 120 new games released by Brazilian studios in 2023
- Cloud gaming market projected $150 million by 2025 in Brazil
- NFT gaming revenue $20 million in Brazil 2023 pilot projects
- Metaverse gaming investments $50 million in Brazil 2023
Market Revenue Interpretation
Brazil’s gaming market, a thriving digital empire built on a sea of in-app purchases, has firmly planted its flag as the world’s tenth-largest revenue kingdom, proving that when Brazilians aren't busy living life, they're seriously funding it one mobile tap at a time.
User Demographics
- Brazil gaming market penetration rate reached 58% of the population in 2023
- There were 80.1 million gamers in Brazil in 2023, aged 6+
- 52% of Brazil's gamers are female as of 2023
- Average age of gamers in Brazil is 26 years old in 2023
- 71% of gamers aged 16-44 in Brazil play daily or several times a week in 2023
- Urban gamers make up 85% of Brazil's gaming population in 2023
- 45% of Brazilian gamers are under 24 years old in 2023
- Female gamers aged 18-34 represent 28% of total gamers in Brazil 2023
- 62% of gamers in Northeast Brazil are mobile-only in 2023
- Brazil has the highest percentage of gamers in emerging markets at 37% of population aged 6+ in 2023
- 33% of Brazilian households have at least one console gamer in 2023
- Gamers in São Paulo state number 22 million in 2023
- 41% of Brazilian gamers have a higher education degree in 2023
- Low-income gamers (Class D/E) comprise 55% of total gamers in Brazil 2023
- Mobile gamers in Brazil total 72 million in 2023
User Demographics Interpretation
Brazil's gaming scene has become a remarkably democratic and daily ritual, where a 26-year-old university graduate in São Paulo and a mobile-only player in the Northeast are both statistically likely to be part of the 58% of the population that proves gaming is no longer just a niche hobby, but a mainstream, diverse, and deeply ingrained national pastime.
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