From a record-breaking box office rebound to streaming services exploding with local hits, Brazil's creative heartbeat is booming, as proven by an industry that surged to BRL 32.4 billion in revenue in 2022.
Key Takeaways
- In 2022, the total revenue of the Brazilian audiovisual industry reached BRL 32.4 billion, marking a 7.8% increase from the previous year.
- The Brazilian film market box office revenue in 2022 was BRL 1.2 billion, recovering 45% from 2021 levels.
- Pay-TV subscriptions in Brazil generated BRL 15.6 billion in 2022, accounting for 48% of total audiovisual revenue.
- In 2022, 156 feature films were produced in Brazil, with 85 qualifying for theatrical release.
- Brazilian TV series production reached 245 hours of content in 2022, up 12% from 2021.
- Number of documentaries produced in Brazil in 2022 was 42, focusing on cultural themes.
- 112 million Brazilians watched TV daily in 2022, averaging 5 hours per day.
- Streaming penetration reached 45% of households in Brazil by end of 2022.
- Globo network audience share was 32% in prime time slots in 2022.
- The audiovisual sector employed 850,000 direct and indirect jobs in Brazil in 2022.
- Film production employed 45,000 workers in 2022, with average salary BRL 3,200 monthly.
- TV broadcasting sector jobs: 120,000 in 2022.
- Brazilian audiovisual exports reached USD 150 million in 2022.
- Brazilian films screened at international festivals: 45 titles in 2022.
- TV content exports to Latin America: BRL 250 million in 2022.
Brazil's audiovisual industry grew strongly in 2022, led by streaming services and independent productions.
Audience and Consumption
- 112 million Brazilians watched TV daily in 2022, averaging 5 hours per day.
- Streaming penetration reached 45% of households in Brazil by end of 2022.
- Globo network audience share was 32% in prime time slots in 2022.
- Cinema attendance totaled 118.5 million tickets sold in 2022.
- Netflix subscribers in Brazil: 17.5 million in 2022.
- YouTube monthly active users in Brazil for audiovisual content: 145 million in 2022.
- Pay-TV households: 18.2 million in Brazil end of 2022.
- Average daily streaming time per user: 1.8 hours in 2022.
- Top Brazilian film "Minha Irmã e Eu" had 2.1 million viewers in 2022.
- Linear TV viewership among 18-24 year olds dropped to 25% in 2022.
- 65% of Brazilians aged 16+ consumed audiovisual content daily via TV in 2022.
- Disney+ subscribers in Brazil: 5.2 million in 2022.
- Prime Video penetration: 12% of internet users in 2022.
- Average cinema ticket price: BRL 25.40 in 2022.
- Sports content viewership: 40% audience share during World Cup 2022.
- Social media video consumption: 3.2 hours daily average in 2022.
- 75 million households with TV access in Brazil 2022.
- Telenovela peak ratings: 35 points for top shows in 2022.
- 28% drop in cinema attendance vs pre-pandemic in 2022.
- 52% of population watches streaming weekly 2022.
- HBO Max subscribers: 4.1 million 2022.
- TikTok video views for Brazilian content: 50 billion monthly 2022.
- Regional cinema attendance: 25 million in Northeast 2022.
- Telenovela international viewership: 500 million globally 2022.
- Mobile video consumption: 60% of total digital 2022.
- Smart TV penetration: 35% households 2022.
- Film festival attendance: 2.5 million 2022.
Audience and Consumption Interpretation
Brazil remains glued to its screens, where traditional TV still holds a commanding, multi-hour lead, but the plot twist is undeniable as streaming platforms rapidly rewrite the script, fragmenting audiences while YouTube and TikTok binge-watch an entire nation on the side.
Employment and Workforce
- The audiovisual sector employed 850,000 direct and indirect jobs in Brazil in 2022.
- Film production employed 45,000 workers in 2022, with average salary BRL 3,200 monthly.
- TV broadcasting sector jobs: 120,000 in 2022.
- Streaming platforms created 30,000 new jobs in content localization in 2022.
- Technical crew in cinema: 25,000 professionals registered in 2022.
- Women represent 42% of the audiovisual workforce in Brazil as of 2022.
- Post-production jobs grew 15% to 18,000 in 2022.
- Actor and director employment: 15,500 registered with unions in 2022.
- VFX and animation studios employed 12,000 specialists in 2022.
- Audiovisual freelancers: 200,000 in Brazil 2022.
- Cinematographers employed: 4,500 in 2022.
- Sound technicians: 8,000 jobs in sector 2022.
- Scriptwriters registered: 2,800 with unions 2022.
- Production assistants: 35,000 employed 2022.
- Directors in TV: 1,200 active in 2022.
- Diversity: 15% black professionals in directing roles 2022.
- Training programs graduated 5,000 new professionals in 2022.
- Broadcasting engineers: 10,000 employed 2022.
- Makeup and wardrobe staff: 7,500 jobs 2022.
- Location managers: 3,200 active 2022.
- Editors employed: 9,000 in post-production 2022.
- Camera operators: 6,500 registered 2022.
- Youth employment (18-24): 18% of workforce 2022.
- Unionized workers: 65,000 in audiovisual 2022.
- Vocational training investments: BRL 150 million 2022.
Employment and Workforce Interpretation
Behind the glittering screen, Brazil’s audiovisual sector is a sprawling economic engine of 850,000 jobs, where a surge in streaming localization and post-production meets the persistent hustle of 200,000 freelancers, all working to tell the nation’s stories even as it grapples with the classic drama of gender representation and diversity behind the camera.
Exports and International Presence
- Brazilian audiovisual exports reached USD 150 million in 2022.
- Brazilian films screened at international festivals: 45 titles in 2022.
- TV content exports to Latin America: BRL 250 million in 2022.
- Globo content sold to 120 countries in 2022.
- Brazilian telenovelas generated USD 100 million in foreign sales in 2022.
- Co-productions with foreign partners: 22 projects in 2022.
- Brazilian films in Cannes 2022: 3 official selections.
- Export of animation content: USD 20 million to Europe in 2022.
- Brazilian audiovisual services exports grew 18% to USD 80 million in 2022.
- Exports to USA: USD 25 million in audiovisual services 2022.
- Brazilian films at Sundance 2022: 4 selections.
- Co-productions with Portugal: 5 films in 2022.
- Telenovela "Pantanal" sold to 90 countries in 2022.
- Animation exports to Asia: USD 15 million 2022.
- Foreign investment in Brazilian productions: BRL 500 million 2022.
- Berlin Film Festival Brazilian entries: 6 in 2022.
- Documentary exports: USD 10 million to Europe 2022.
- Exports to Africa: USD 12 million 2022.
- Venice Film Festival Brazilians: 2 Golden Lions contenders 2022.
- Co-productions with Argentina: 8 TV series 2022.
- "Cidade de Deus" sequels exported to 50 countries 2022.
- VFX services exported: USD 35 million 2022.
- Foreign remakes of Brazilian formats: 15 deals 2022.
- Toronto Festival Brazilian pavilion visitors: 10,000 2022.
- Music videos with audiovisual export: USD 8 million 2022.
Exports and International Presence Interpretation
While Brazil is still far from a Hollywood-sized empire, its cinematic charisma and telenovela magnetism are proving to be a formidable, multi-million dollar cultural export that the world is increasingly eager to binge-watch.
Market Size and Revenue
- In 2022, the total revenue of the Brazilian audiovisual industry reached BRL 32.4 billion, marking a 7.8% increase from the previous year.
- The Brazilian film market box office revenue in 2022 was BRL 1.2 billion, recovering 45% from 2021 levels.
- Pay-TV subscriptions in Brazil generated BRL 15.6 billion in 2022, accounting for 48% of total audiovisual revenue.
- OTT/Streaming services revenue in Brazil hit BRL 8.9 billion in 2022, with a CAGR of 25% from 2018-2022.
- Advertising spend on Brazilian TV reached BRL 14.2 billion in 2022, down 2% due to economic pressures.
- The independent production sector contributed BRL 4.7 billion to audiovisual revenues in 2022.
- Total audiovisual market GDP contribution in Brazil was 0.8% in 2022, equivalent to BRL 32.4 billion.
- Cinema exhibition revenue from tickets sold reached BRL 1.15 billion in 2022 with 120 million admissions.
- Video-on-demand (VOD) market size in Brazil was valued at BRL 7.5 billion in 2022.
- Brazilian TV production market revenue stood at BRL 10.3 billion in 2022.
- In 2023 Q1, audiovisual market revenue grew 4.2% YoY to BRL 8.1 billion.
- Free-to-air TV revenue from ads: BRL 12.8 billion in 2022.
- VOD SVOD revenue: BRL 6.2 billion in 2022.
- Cinema chain revenue: BRL 1.4 billion including concessions in 2022.
- Independent cinema production incentives disbursed BRL 1.1 billion in 2022.
- Total market forecast for 2027: BRL 45 billion.
- Digital advertising in audiovisual: BRL 3.5 billion in 2022.
- Pay-TV market revenue forecast 2023: BRL 16.1 billion.
- OTT AVOD revenue: BRL 1.4 billion in 2022.
- Total incentives distributed by ANCINE: BRL 1.8 billion in 2022.
- Streaming market share of total revenue: 27% in 2022.
- Film distribution revenue: BRL 850 million 2022.
- Ad spend on CTV: BRL 900 million growth in 2022.
Market Size and Revenue Interpretation
While Brazil's audiovisual scene staged a remarkable comeback with cinemas roaring back to life and streaming services exploding, the industry reveals a cautious plot twist as traditional TV faces economic pressures, proving its narrative is far from a simple rerun.
Production and Content Output
- In 2022, 156 feature films were produced in Brazil, with 85 qualifying for theatrical release.
- Brazilian TV series production reached 245 hours of content in 2022, up 12% from 2021.
- Number of documentaries produced in Brazil in 2022 was 42, focusing on cultural themes.
- Animation films produced in Brazil totaled 15 in 2022, with investment of BRL 120 million.
- Total hours of independent TV content produced: 1,200 hours in 2022.
- 78 Brazilian feature films premiered in theaters in 2022.
- Video game audiovisual content production linked to industry: 50 titles in 2022.
- Number of short films produced: 320 in 2022 through ANCINE incentives.
- TV movies produced: 28 in 2022 by major broadcasters.
- Digital content series for platforms: 150 new titles launched in 2022.
- 142 feature films registered for production in 2022.
- Hours of fiction TV content: 950 hours produced in 2022.
- Documentary series for streaming: 35 new in 2022.
- 22 animation series produced for TV in 2022.
- Feature film average budget: BRL 2.5 million in 2022.
- 450 short films incentivized via public funds in 2022.
- Reality TV shows produced: 48 seasons in 2022.
- News content hours: 18,000 hours broadcast in 2022.
- 168 national films approved for incentives in 2022.
- TV news production: 22,000 hours annually averaged 2022.
- Gaming-related audiovisual: 65 productions 2022.
- Miniseries produced: 40 for platforms 2022.
- Average TV series episode budget: BRL 500,000 2022.
- Experimental content projects: 120 funded 2022.
- Sports broadcasting hours: 12,500 hours 2022.
Production and Content Output Interpretation
Brazil's audiovisual industry is thriving with such energetic diversity—from blockbuster films and binge-worthy series to cultural documentaries and digital platform gems—that it seems the country is not just telling stories but building a narrative universe with impressive, if not slightly chaotic, ambition.
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