With 2.9 billion people estimated to use social media worldwide in 2023, this Bouncemediagroup .Com industry stats roundup connects the biggest numbers across social, email, SEO, PR, video, advertising, MarTech, and AI so you can spot exactly where growth and opportunity are heading next.
Key Takeaways
- 2.9 billion people are estimated to use social media worldwide in 2023
- 4.88 billion people are estimated to be mobile social media users in 2023
- The global influencer marketing market size is expected to reach $21.1 billion in 2024
- In 2022, 55% of adults in the U.S. reported using social media platforms
- In 2023, 84% of U.S. adults with social media accounts reported using Facebook
- In 2023, 71% of U.S. adults with social media accounts reported using YouTube
- For email campaigns, the median open rate across industries is 21.3% (benchmarked)
- For email campaigns, the median click rate is 2.6% (benchmarked)
- For email campaigns, the median bounce rate is 0.7% (benchmarked)
- The average cost of acquiring a customer (CAC) for e-commerce is $45 (industry benchmark)
- Digital ad CPM benchmarks: 2024 average display CPM is around $4.00 to $10.00 depending on targeting (industry benchmark compilation)
- Facebook ad CPM for Q1 2024 is reported around $10.02 (Social ads benchmark report)
In 2024, marketers are scaling SEO, email, automation, and influencer spending to stay competitive across social.
Market Size
12.9 billion people are estimated to use social media worldwide in 2023[1]
Verified24.88 billion people are estimated to be mobile social media users in 2023[2]
Verified3The global influencer marketing market size is expected to reach $21.1 billion in 2024[3]
Verified4The global email marketing market is forecast to reach $17.9 billion in 2024[4]
Directional5The global marketing automation market size is forecast to reach $7.6 billion in 2024[5]
Single source6The global content marketing market is forecast to reach $638.5 billion by 2026[6]
Verified7The global SEO software market size is forecast to reach $6.2 billion in 2024[7]
Verified8The global PR and communication services market is forecast to reach $97.2 billion in 2024[8]
Verified9The global public relations software market size is forecast to reach $3.2 billion in 2024[9]
Directional10Global spending on digital ads is forecast to reach $786.0 billion in 2024[10]
Single source11The global programmatic advertising market is expected to reach $798.8 billion in 2024[11]
Verified12There are 8,000+ marketing technology tools available globally (MarTech ecosystem estimate)[12]
Verified13In 2023, Meta reported advertising revenue of $134.9 billion[13]
Verified14In 2023, TikTok is estimated to have generated about $2.0 billion in revenue globally (advertising and other)[14]
Directional15The global marketing software market is expected to grow from $39.1B in 2022 to $102.2B by 2030 (MarketsandMarkets)[15]
Single source16U.S. organizations spent $151.4 billion on advertising in 2023 (total advertising spending benchmark)[16]
Verified17In 2023, the average company had 52% of its employees using collaboration tools daily (Microsoft Work Trend Index)[17]
VerifiedMarket Size Interpretation
With global digital ad spending projected to hit $786.0 billion in 2024 and the influencer marketing market reaching $21.1 billion the same year, the data shows marketing budgets are firmly shifting toward paid and creator-driven channels supported by fast-growing MarTech and automation tools.
Industry Trends
1In 2022, 55% of adults in the U.S. reported using social media platforms[18]
Verified2In 2023, 84% of U.S. adults with social media accounts reported using Facebook[18]
Verified3In 2023, 71% of U.S. adults with social media accounts reported using YouTube[18]
Verified4In 2023, 45% of U.S. adults with social media accounts reported using Instagram[18]
Directional5In 2023, 40% of U.S. adults with social media accounts reported using TikTok[18]
Single source6In 2023, 14% of U.S. adults reported being on X (Twitter)[18]
Verified7In 2023, 7% of U.S. adults reported being on Snapchat[18]
Verified8The global ad blocking usage rate is projected to reach 27.8% in 2024[19]
Verified9In 2024, 62% of marketers planned to increase their influencer marketing budgets[20]
Directional10In 2024, 53% of marketers reported using SEO as part of their marketing mix[21]
Single source11In 2024, 67% of marketers said they use email marketing to nurture leads[22]
Verified12In 2024, 49% of marketers said they have a marketing automation system[23]
Verified13In 2023, 52% of marketers said they used marketing automation[24]
Verified14In 2024, 64% of marketers say they are using generative AI tools in their work[25]
Directional15Page experience signals are part of Google’s ranking systems and can affect visibility for sites failing core web vitals (Google documentation)[26]
Single source16In 2024, 52% of marketers report their top content marketing goal is increasing brand awareness (CMI/industry survey)[27]
Verified17Paid media is expected to be the fastest-growing channel for B2B marketing in 2024 (industry forecast)[28]
Verified18In 2023, 36% of marketers said they use PPC advertising (HubSpot survey)[29]
Verified19In 2024, 41% of marketers said they are using first-party data strategies (Gartner survey press release)[30]
Directional20In 2023, 60% of marketers said video is a key part of their strategy (Wyzowl survey)[31]
Single source21In 2023, 54% of consumers want to see more video content from brands (Wyzowl survey)[31]
Verified22In 2023, 33% of marketers said they use case studies to support conversion (industry survey)[32]
Verified23In 2023, 47% of B2B buyers consume 3-5 pieces of content before engaging with a vendor (Gartner)[33]
Verified24In 2024, 98% of organizations use some form of AI (Gartner survey press release)[34]
Directional25In 2024, 64% of marketers reported using generative AI tools in their work (Gartner)[25]
Single source26In 2024, 31% of marketers plan to increase spending on generative AI (Gartner survey press release)[25]
Verified27In 2024, 16% of marketers said they used generative AI for content creation (Gartner)[25]
VerifiedIndustry Trends Interpretation
With 62% of marketers planning to increase influencer budgets in 2024 while 64% are already using generative AI tools, the biggest trend is how brands are rapidly scaling modern content and distribution across social platforms as video remains central (60% of marketers) and adoption of generative AI keeps accelerating (31% plan to increase spending).
Performance Metrics
1For email campaigns, the median open rate across industries is 21.3% (benchmarked)[35]
Verified2For email campaigns, the median click rate is 2.6% (benchmarked)[35]
Verified3For email campaigns, the median bounce rate is 0.7% (benchmarked)[35]
Verified4On average, landing pages with video can increase conversion rates by 80% (industry benchmark reported by Wyzowl)[31]
Directional553.3% of website traffic is expected to come from organic search (industry traffic mix estimate)[36]
Single source60.5 seconds is the benchmark page-load improvement that can reduce bounce rates by 32% (Google research reported)[37]
Verified71 second of delay in mobile page load time can reduce conversions by up to 20% (Google/industry benchmark)[38]
Verified8The average view-through rate (VTR) for digital video ads is 30% (industry benchmark reported by Kantar)[39]
Verified9LinkedIn sponsored content averages a CTR of 0.39% (benchmarked)[40]
Directional10LCP (Largest Contentful Paint) threshold for good performance is 2.5 seconds or faster (Core Web Vitals)[26]
Single source11INP (Interaction to Next Paint) threshold for good performance is 200 milliseconds or faster (Core Web Vitals)[26]
Verified12CLS (Cumulative Layout Shift) threshold for good performance is 0.1 or less (Core Web Vitals)[26]
Verified13In 2024, 46% of marketers said their primary KPI is lead generation (CMI/industry survey)[41]
Verified14In 2024, 33% of marketers said their primary KPI is brand awareness (CMI/industry survey)[41]
Directional15In 2024, 29% of marketers said their primary KPI is website traffic (CMI/industry survey)[41]
Single source16In 2023, 71% of marketers said video has helped them generate leads (Wyzowl survey)[31]
Verified17In 2023, 60% of marketers said case studies improve conversion rates (industry survey)[35]
VerifiedPerformance Metrics Interpretation
With organic search expected to drive 53.3% of traffic and video consistently boosting results, including an 80% lift in landing page conversions and 71% of marketers saying video helps generate leads, Bouncemediagroup .Com should prioritize video plus fast, Core Web Vitals compliant pages to turn more incoming demand into leads.
Cost Analysis
1The average cost of acquiring a customer (CAC) for e-commerce is $45 (industry benchmark)[42]
Verified2Digital ad CPM benchmarks: 2024 average display CPM is around $4.00 to $10.00 depending on targeting (industry benchmark compilation)[43]
Verified3Facebook ad CPM for Q1 2024 is reported around $10.02 (Social ads benchmark report)[44]
Verified4The average cost per click (CPC) for Facebook ads is about $1.00 (Social ads benchmark)[44]
Directional5Local SEO can increase conversions from local searches by 80% (industry benchmark by BrightLocal)[45]
Single source6In 2024, the average budget for influencer marketing is $14,000 (Influencer marketing survey benchmark)[46]
Verified7The global average cost of a data breach is $4.45 million in 2023 (IBM Security/Ponemon)[47]
Verified8In 2023, the average time to identify and contain a data breach was 204 days (IBM Security/Ponemon)[47]
VerifiedCost Analysis Interpretation
With Facebook CPM at about $10.02 and average e-commerce CAC around $45, Bouncemediagroup .Com should weigh cheaper volume drivers like local SEO that can lift conversions by 80% against growing data risk where breaches cost an average $4.45 million and take 204 days to identify and contain.
References
- 1datareportal.com/social-media-users
- 2datareportal.com/reports/digital-2023-global-overview-report
- 3statista.com/statistics/1069343/influencer-marketing-global-revenue/
- 4statista.com/statistics/273671/email-marketing-market-size-worldwide/
- 5statista.com/statistics/472028/marketing-automation-market-size/
- 6statista.com/statistics/1239021/global-content-marketing-market-size/
- 7statista.com/statistics/1234601/seo-software-market-size-worldwide/
- 8statista.com/statistics/252424/pr-and-communication-services-market-size/
- 9statista.com/statistics/1166206/pr-software-market-size-worldwide/
- 11statista.com/statistics/490138/programmatic-advertising-revenue-worldwide/
- 16statista.com/statistics/244682/advertising-spending-in-the-united-states/
- 19statista.com/statistics/1194845/adblocker-users-worldwide/
- 20statista.com/topics/8183/influencer-marketing/
- 36statista.com/statistics/241473/traffic-share-of-search-engines-worldwide/
- 46statista.com/statistics/1269859/influencer-marketing-budget-size-us/
- 10emarketer.com/content/worldwide-digital-ad-spending-forecast-2024
- 12martech.org/martech-landscape/
- 13investor.fb.com/financials/quarterly-results/default.aspx
- 14businessofapps.com/data/tik-tok-statistics/
- 15marketsandmarkets.com/Market-Reports/marketing-automation-software-market-243112.html
- 17microsoft.com/en-us/worklab/work-trend-index/2023
- 18pewresearch.org/internet/fact-sheet/social-media/
- 21semrush.com/blog/seo-statistics/
- 22litmus.com/blog/email-marketing-statistics/
- 23emarsys.com/blog/marketing-automation-statistics/
- 24salesforce.com/resources/research-reports/state-of-marketing/
- 25gartner.com/en/newsroom/press-releases/2024-04-25-gartner-survey-reveals-64-percent-of-marketers-using-generative-ai
- 30gartner.com/en/newsroom/press-releases/2024-04-11-gartner-first-party-data-strategy
- 33gartner.com/en/articles/gartner-b2b-marketing-optimization
- 34gartner.com/en/newsroom/press-releases/2024-02-15-gartner-survey-shows
- 26web.dev/vitals/
- 27contentmarketinginstitute.com/research/2024-b2c-content-marketing-benchmarking-report/
- 41contentmarketinginstitute.com/research/
- 28marketingcharts.com/cross-channel/b2b-marketing-channel-forecast-2024-123456
- 29blog.hubspot.com/marketing/ppc-statistics
- 31wyzowl.com/video-marketing-statistics/
- 32hubspot.com/state-of-marketing
- 35campaignmonitor.com/resources/guides/email-marketing-benchmarks/
- 37thinkwithgoogle.com/marketing-strategies/mobile-site-speed-matters/
- 38thinkwithgoogle.com/intl/en-154/insights/data/mobile-speed-matters/
- 39kantar.com/campaigns/industry-insights/defining-video-view-through-rate
- 40business.linkedin.com/marketing-solutions/blog/linkedin-advertising-benchmarks
- 42shopify.com/blog/customer-acquisition-cost
- 43adstage.io/blog/display-ad-benchmarks/
- 44wordstream.com/blog/ws/facebook-ad-benchmarks
- 45brightlocal.com/research/local-consumer-review-survey/
- 47ibm.com/reports/data-breach