Ever wondered why nearly half of your e-commerce visitors vanish in a single click, while SaaS companies keep theirs around much longer, or why your blog’s bounce rate might be a staggering 70% while a legal firm’s sits under 38%?
Key Takeaways
- Average bounce rate for e-commerce websites in Q1 2023 was 45.2%
- Bounce rate for retail industry sites averaged 48.7% in 2022 according to Ahrefs study
- SaaS companies reported an average bounce rate of 40.1% in 2023 benchmarks
- Mobile bounce rate for all sites averaged 58.4% in 2023 global study
- Desktop bounce rate averaged 41.2% vs mobile 62.1% in 2023 Ahrefs data
- Tablet bounce rate at 54.7% per Google Analytics 2023
- Homepage bounce rate averaged 52.3% across sites 2023
- Blog post pages bounce 76.8% single view 2023 data
- Product pages e-com bounce 44.7% avg 2023
- US websites average bounce rate 46.2% in 2023
- UK sites bounce rate 44.8% lower than EU avg 2023
- India mobile-heavy bounce 69.4% 2023 data
- Global bounce rate dropped 2.3% from 2022 to 51.7% in 2023
- Post-COVID bounce rates stabilized at 49.8% in 2022 vs 54.1% 2020
- Q4 holiday bounce e-com down 8.4% to 38.2% 2023 vs Q1
Bounce rates vary widely across different industries, websites, and user devices.
Device-Specific
- Mobile bounce rate for all sites averaged 58.4% in 2023 global study
- Desktop bounce rate averaged 41.2% vs mobile 62.1% in 2023 Ahrefs data
- Tablet bounce rate at 54.7% per Google Analytics 2023
- iOS devices showed 55.3% bounce rate avg 2023
- Android bounce rate higher at 64.2% in 2023 benchmarks
- Chrome browser bounce rate 47.8% on desktop 2023
- Safari mobile bounce 52.9% avg per 2023 data
- Firefox users 49.3% bounce rate 2023 study
- Edge browser 45.1% bounce rate desktop 2023
- Responsive design sites mobile bounce 57.6% 2023
- AMP pages mobile bounce reduced to 39.4% 2023
- PWA apps bounce rate 48.2% on mobile 2023
- 4G connection bounce 61.7% vs WiFi 42.3% 2023
- Smartphone portrait mode bounce 65.1% 2023
- Phablet devices 56.8% bounce rate avg 2023
- Wearable referrals bounce 72.4% niche 2023
- Smart TV bounce rate 68.9% streaming sites 2023
- Voice search bounce 53.2% mobile 2023
- AR/VR site bounce 71.5% early adopters 2023
- Gaming console browser bounce 67.3% 2023
- Laptop vs desktop bounce diff 2.1% lower 2023
- Foldable phone bounce 59.8% 2023 tests
Device-Specific Interpretation
Our modern digital landscape reveals a frustrating truth: no matter how we choose to connect, from the hurried mobile scroll to the distracted smart TV, we are all, on average, just one underwhelming moment away from bouncing back out of it.
Geographic Variations
- US websites average bounce rate 46.2% in 2023
- UK sites bounce rate 44.8% lower than EU avg 2023
- India mobile-heavy bounce 69.4% 2023 data
- China desktop bounce 38.7% Baidu users 2023
- Germany GDPR sites 42.3% bounce avg 2023
- Brazil e-com bounce 53.1% high mobile 2023
- Australia bounce rate 45.9% similar to US 2023
- Canada sites 43.7% bounce French/Eng 2023
- Japan low bounce 39.2% high engagement 2023
- France 47.6% bounce avg EU leader 2023
- South Korea 41.8% bounce tech heavy 2023
- Mexico 58.4% bounce emerging market 2023
- Russia 50.2% bounce sanctions impact 2023
- Nigeria high mobile bounce 74.3% 2023
- Singapore 38.9% lowest Asia bounce 2023
- Spain 46.7% bounce tourism sites 2023
- South Africa 55.6% bounce avg Africa 2023
- UAE luxury sites 40.1% bounce 2023
- Argentina 52.9% bounce economic factors 2023
- Sweden 42.4% high UX bounce low 2023
Geographic Variations Interpretation
While globally our digital attention spans seem to be as varied as our cultures—with India's mobile-first users fleeing like the wifi is expiring and Japan's highly-engaged audiences treating websites like a good book—it appears the true secret to a low bounce rate is a blend of great user experience, relevant content, and perhaps a side of GDPR compliance.
Industry Benchmarks
- Average bounce rate for e-commerce websites in Q1 2023 was 45.2%
- Bounce rate for retail industry sites averaged 48.7% in 2022 according to Ahrefs study
- SaaS companies reported an average bounce rate of 40.1% in 2023 benchmarks
- News websites had a 55.3% average bounce rate per Google Analytics data 2023
- Blog sites averaged 70.4% bounce rate in SEMrush 2023 analysis
- Finance sector bounce rate stood at 38.9% yearly average 2022
- Travel industry bounce rate was 52.1% in peak season 2023
- Education websites averaged 62.3% bounce rate per 2023 study
- Healthcare sites had 41.7% average bounce rate in 2022
- Real estate bounce rate averaged 53.4% according to 2023 Zillow data
- Gaming websites bounce rate at 65.8% in 2023 esports report
- Automotive industry sites 47.2% bounce rate avg 2022
- Food & Beverage sites 49.1% bounce rate 2023
- Technology blogs 39.5% bounce rate per TechCrunch 2023
- Fashion e-com 46.3% bounce rate H1 2023
- Non-profits averaged 58.7% bounce rate 2022
- B2B services 42.9% bounce rate avg 2023
- Entertainment sites 61.2% bounce rate 2023
- Legal firms 37.8% bounce rate per Avvo 2023
- Hospitality 51.4% bounce rate 2022 peak
- Manufacturing sites 44.6% avg bounce 2023
- Sports websites 59.3% bounce rate 2023
- Insurance sector 36.7% bounce rate 2022
- Telecom sites 43.2% avg 2023
- Energy industry 40.8% bounce rate H2 2023
Industry Benchmarks Interpretation
These numbers reveal that whether you're selling insurance or blogging about food, your bounce rate is essentially the internet's way of saying, "Most visitors are just looking, not buying, reading, or staying."
Page Type Benchmarks
- Homepage bounce rate averaged 52.3% across sites 2023
- Blog post pages bounce 76.8% single view 2023 data
- Product pages e-com bounce 44.7% avg 2023
- About Us pages 61.2% bounce rate 2023 study
- Contact pages bounce 58.9% high abandonment 2023
- Landing pages avg bounce 68.4% cold traffic 2023
- Category pages retail 49.3% bounce 2023
- Search result pages bounce 55.1% internal 2023
- Checkout pages 32.7% bounce pre-purchase 2023
- Pricing pages SaaS 47.2% bounce rate 2023
- FAQ pages 54.6% bounce avg 2023
- Portfolio pages 62.8% creative sites 2023
- Login pages bounce 71.9% auth walls 2023
- 404 error pages bounce 98.7% by definition 2023
- Video landing pages 39.5% bounce with autoplay 2023
- Forum threads bounce 67.3% first post 2023
- Testimonial pages 51.4% bounce 2023 trust study
- Career/job pages 59.2% bounce recruiters 2023
- Newsletter signup pages 73.6% bounce opt-in 2023
Page Type Benchmarks Interpretation
It seems our websites are often just expensive digital brochures, where visitors curiously peek at the homepage, find the blog post instantly disappointing, and get cold feet at the contact page, while universally despising login walls and, by natural law, fleeing from 404 pages as if they were on fire.
Trend and Historical Data
- Global bounce rate dropped 2.3% from 2022 to 51.7% in 2023
- Post-COVID bounce rates stabilized at 49.8% in 2022 vs 54.1% 2020
- Q4 holiday bounce e-com down 8.4% to 38.2% 2023 vs Q1
- Mobile bounce increased 5.1% YoY to 61.3% in 2023
- Core Web Vitals improved sites bounce -3.7% 2022-2023
- Black Friday bounce averaged 35.6% record low 2023
- Summer 2023 bounce up 4.2% vacation effect
- AI content sites bounce rose 7.9% in 2023 detection
- HTTPS migration reduced bounce 1.8% avg 2018-2023
- Video content bounce down 12.4% since 2020 to 44.7% 2023
- Page speed under 3s bounce 39.2% vs 70% over 2023
- Dark mode adoption bounce -2.6% 2022-2023
- January 2023 bounce peak 55.4% resolutions
- GDPR compliance bounce steady 43.1% 2018-2023 EU
- E-com bounce halved since 2015 to 42.8% 2023
Trend and Historical Data Interpretation
While global bounce rates flirt with the 50% mark like a hesitant online shopper, the data reveals our collective digital attention span is a fickle beast—easily soothed by speed and video, tempted away by summer sun and bad AI, yet ultimately loyal to secure, well-oiled sites, especially during the sales that really matter.
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