Gitnux/Report 2026

Beverage Food Industry Statistics

The U.S. beverage industry generated $324 billion in direct economic impact in 2025, explore the figures behind growth, company operations, and 2026 trends.
313Statistics
114Sources
12Sections
1Visuals
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November 11, 2026Updated
Beverage Food Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published ·Updated
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The beverage food industry at a glance

The U.S. beverage industry generated $324 billion in direct economic impact in 2025, supported 4.5 million jobs, and is shifting toward hydration, low- and no-alcohol drinks, ready-to-drink products, and health-oriented innovation.

$324B[106]
Direct economic impact, 2025
4.5M[106]
Jobs supported, 2025
37,800[107]
Beverage jobs added by 2034
$73.6B[106]
Midwest direct impact, 2025
Market size
In the United States, beverage companies generated $324 billion in direct economic impact in 2025. The industry operated more than 4,000 manufacturing, sales, and distribution facilities and contributed more than $70 billion in state and federal taxes.[106]
Forecast & CAGR
The U.S. Bureau of Labor Statistics projects beverage manufacturing to add 37,800 jobs between 2024 and 2034, the largest projected increase among the 10 food and beverage manufacturing industries. BLS does not publish a beverage-industry revenue CAGR in the cited outlook.[107]
Market share & regions
The Midwest beverage industry generated $73.6 billion in direct economic impact and directly employed 65,127 people across 12 states in 2025. Illinois accounted for $17.7 billion and Ohio for $14.3 billion of that regional impact, making them the two largest Midwest contributors in the association’s table.[106]
Segmentation
Beverage manufacturing is divided into nonalcoholic beverages, fermented alcoholic beverages, and distilled alcoholic beverages under NAICS 3121. The broader NAICS 312 subsector also includes tobacco manufacturing and ice manufacturing, although beverage manufacturing is the relevant industry group for beverage statistics.[107]
Trends, drivers & challenges
Health and wellness, hydration, low-alcohol products, and ready-to-drink beverages were identified as priority growth areas in 2026 corporate strategies. The sector also faces uneven demand, customer-concentration risk, distribution dependence, and pressure to rationalize underperforming stock-keeping units.[108]
Consumer behavior & competition
Competition is increasingly focused on differentiated products with health-oriented positioning, no- and low-alcohol formats, hydration benefits, and distinctive ready-to-drink offerings. In the second quarter of 2026, Anheuser-Busch InBev reported 44% growth in Beyond Beer revenue and 27% growth in no-alcohol beer revenue.[108]
M&A
Beverage M&A remained selective in 2026, with strategic buyers targeting portfolio gaps and growth categories. Reported transactions included Refresco’s $1.2 billion acquisition of SunOpta, Mark Anthony Brands’ $325 million acquisition of The Long Drink Company, and Molson Coors’ $275 million acquisition of Atomic Brands.[108]
Regulation
The World Health Organization’s 2025 global report evaluates sugar-sweetened beverage taxes across countries and provides standardized price and tax indicators for an internationally comparable carbonated beverage. The report also covers tax policies applying to different types of nonalcoholic beverages.[109]
Latest news
The latest 2026 market reporting points to slower overall beverage M&A but continued investment in ready-to-drink, plant-based, hydration, and no-alcohol categories. Capstone reported that private-equity firms represented 20.7% of beverage acquisitions to date and that median beverage M&A EBITDA multiples reached 11.6x in 2025 through year-to-date 2026.[108]

02 Ranking

Top 10 Companies in the Beverage Food Industry

The leading companies in the beverage food industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

The Coca-Cola Company stands out for non-alcoholic beverage scale because its system sold 33.8 billion unit cases in 2025, while Mars is the pick for confectionery and snacks focus since it operates across its confectionery, snacks, and pet food segment globally.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in non-alcoholic beverages

    The Coca-Cola Company

    US

    Ranked #1 · 9.2 · Non-alcoholic beverages

    Why we picked it: It sells non-alcoholic beverages globally, backed by 33.8 billion unit cases in 2025 and an operating margin of 28.7%.

    See in ranking ↓Visit coca-colacompany.com ↗

  2. Leader in confectionery & snacks

    Mars

    US

    Ranked #2 · 9.2 · Confectionery & snacks

    Why we picked it: Its food and beverage mix spans confectionery and snacks alongside pet food, aligning with shared category demand for differentiated products.

    See in ranking ↓Visit mars.com ↗

  3. Leader in multiprotein & prepared foods

    JBS

    NL

    Ranked #3 · 9.1 · Multiprotein & prepared foods

    Why we picked it: Its multiprotein platform supports prepared foods integration alongside animal proteins, with an operating margin of 5.2%.

    See in ranking ↓Visit jbs.com.br ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the beverage food industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

The Coca-Cola Company

Non-alcoholic beverages · US

9.2
2

Mars

Confectionery & snacks · US

9.2
3

JBS

Multiprotein & prepared foods · NL

9.1
4

Cargill

Agricultural ingredients · US

9.0
5

McDonald's

Quick-service restaurants · US

8.9
6

Nestlé

Food, coffee, nutrition and beverages, global · CH

8.8
7

PepsiCo

Snacks and beverages, global · US

8.7
8

Starbucks

Coffeehouse operator and packaged coffee, global · US

8.7
9

General Mills

Packaged foods, cereals, snacks and pet food · US

8.3
10

Diageo

Spirits, beer and ready-to-drink beverages · GB

8.3

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the beverage food industry. In Beverage Food Industry Statistics. Gitnux. https://gitnux.org/beverage-food-industry-statistics/#top-companies

report visual · Projection

Net turnover of beverage manufacturing (Czechia)

Net turnover of beverage manufacturing grew from 78,225 CZK million in 2020 to 126,953 CZK million in 2024.

78.2K CZK million
Start
+12.87%
CAGR · 4y
127K CZK million
Projected
20202024
source-verifiedcsu.gov.cz2024

04 Statistics

Technology & Innovation

Technology spending and automation are showing measurable adoption in 2025, including 14% of food and beverage companies fully automating recipe or batch management and 9% automating maintenance scheduling.

AI in the beverage food industry

  • 10.4% was the predicted 2025 profit-growth rate for food and beverage businesses already using AI.[1]
  • 50% of food, beverage and ingredient professionals planned to invest in AI for digital transformation in 2025.[2]
  • 8.4% was the predicted 2025 profit-growth rate for food and beverage businesses with no AI plans or still investigating AI.[1]
  • 76% of Gen Z food and beverage shoppers had taken at least one surveyed AI-assisted shopping action in 2025.[3]
  • More than 15% of food and beverage shoppers had used AI to create a meal plan, generate a recipe from ingredients, or learn about a brand in 2025.[3]
  • 34% of food, beverage and ingredient professionals said manufacturing process or assembly was positively affected by digital transformation.[2]

Automation in the beverage food industry

  • 14% of food and beverage companies had fully automated recipe or batch management in 2025.[4]
  • 9% of food and beverage companies had fully automated maintenance scheduling in 2025.[4]
  • 12% was the maximum operational-cost reduction that Aptean reported automation could deliver for food and beverage companies in 2023.[5]
  • 60% of North American food and beverage processors, manufacturers and distributors were using technology to automate more tasks in 2023.[5]
  • 90% of surveyed North American food processors, manufacturers and distributors were undergoing digital transformation in 2023.[6]
  • 48% of food and beverage companies had partially automated inventory management in 2025.[4]

Digital Transformation in the food and beverage sector (sector benchmark)

  • 40% of 423 food and beverage professionals worldwide identified disconnected systems and data as their organization’s biggest operational barrier in 2026.[7]
  • 28% of food, beverage, and ingredient professionals reported positive effects from digital transformation technologies on food-safety preventive controls in 2024.[2]
  • 82% of food and beverage leaders said technology adoption was a strategic priority, while 6% reported fully integrated digital systems, in a 2025 survey.[7]
  • 34% of food, beverage, and ingredient professionals said manufacturing process or assembly had been positively affected by digital transformation technologies in 2024.[2]

Technology Adoption in the food and beverage sector (sector benchmark)

  • 23% of food, beverage, and ingredient companies anticipated investing in mobile-app technologies in 2025.[2]
  • 22% of food, beverage, and ingredient companies anticipated investing in machine-learning software in 2025.[2]
  • 31% of food, beverage, and ingredient companies anticipated investing in robotics or robotic process automation in 2025.[2]
  • 50% of food, beverage, and ingredient companies anticipated investing in artificial intelligence as part of their 2025 digital-transformation strategies.[2]

Cloud Computing in the food and beverage sector (sector benchmark)

  • 18% of food manufacturers were already using cloud-based manufacturing-execution systems, while 51% planned implementation, according to a 2025 industry survey.[4]
  • 30% of food, beverage, and ingredient companies anticipated investing in cloud computing or enterprise resource-planning software and systems in 2025.[2]
  • 52% of food processors and manufacturers were considering cloud technology, while 45% reported no cloud use, in a 2023 industry survey.[6]
  • 39.5% of EU enterprises in accommodation and food-service activities used paid cloud-computing services in 2025.[8]

Big Data in the food and beverage sector (sector benchmark)

  • 13% of food manufacturers were already using advanced-analytics or big-data platforms, while 44% planned implementation, in a 2025 industry survey.[4]
  • 35% of food, beverage, and ingredient companies anticipated investing in big data and real-time analytics in 2025.[2]
  • 24% of food-manufacturing respondents were very familiar with advanced analytics, while 34% were moderately familiar, in CRB’s 2025 survey.[9]
  • 47% of food, beverage, and ingredient professionals identified gathering, analyzing, and leveraging data for data-driven decisions as a digital-transformation investment driver in 2024.[2]

IoT in the food and beverage sector (sector benchmark)

  • 33% of UK manufacturing companies had adopted IoT technologies in a 2024 national survey, with manufacturing among the sectors reporting comparatively high adoption.[10]
  • 31% of food-manufacturing respondents were very familiar with the Internet of Things, while 35% were moderately familiar, in CRB’s 2025 survey.[9]

05 Statistics

Data & Analytics

Data use is tied to decision speed and governance, with 25% of food and beverage organizations reporting difficulty obtaining and analyzing performance data quickly in 2024.

Business intelligence in the beverage food industry

  • 41% of UK and Ireland food and beverage companies planned to invest in enterprise-asset-management solutions over the following 12–24 months in 2025.[11]
  • 41% of food and beverage companies planned to invest in business-intelligence tools within the following 12 months in 2024.[6]
  • 26% of food, beverage and ingredient professionals said digital-transformation technologies most positively affected supply-chain production control in 2024.[2]
  • 66% higher revenue growth was reported by food and beverage companies using industry-specific business-intelligence software versus companies without business-intelligence software in 2024.[6]
  • 46% of UK and Ireland food and beverage companies planned to invest in business-intelligence software over the following 12–24 months in 2025.[11]
  • 25% of food and beverage organizations said they had difficulty obtaining and analyzing business-performance and efficiency data quickly in 2024.[6]

Data analytics in the beverage food industry

  • 19% of food manufacturers said data analytics provided the most value for batch-quality-deviation analysis in 2025.[4]
  • 21% of food manufacturers said data analytics provided the most value for equipment-failure prediction and prevention in 2025.[4]
  • 85% of food retailers used data analytics in 2023, according to the food retailing industry survey reported in 2024.[12]
  • 23% of food manufacturers said data analytics provided the most value for quality-defect detection and root-cause analysis in 2025.[4]
  • 94% of food suppliers used data analytics in 2023, according to the food retailing industry survey reported in 2024.[12]
  • 47% of food, beverage and ingredient professionals identified gathering, analyzing and leveraging data for data-driven decisions as a digital-transformation investment driver in 2024.[2]

Data Quality in the food and beverage sector (sector benchmark)

  • 22% of consumer-products companies reported that businesses lacked trust in data quality and validity in 2024.[13]
  • 7.0 out of 10: Food, beverage and agriculture respondents rated data completeness as important in 2018.[14]
  • 77% of retail and consumer-products companies identified improving data quality as a priority in 2023.[15]
  • 6.6 out of 10: Food, beverage and agriculture respondents rated data consistency as important in 2018.[14]
  • 6.4 out of 10: Food, beverage and agriculture respondents rated data accuracy as important in 2018.[14]
  • 6.4 out of 10: Food, beverage and agriculture respondents rated data timeliness as important in 2018.[14]

Data Governance in the food and beverage sector (sector benchmark)

  • 61% of supply-management organizations had a dedicated data-governance function in 2024.[16]
  • 22% of consumer-products companies planned to increase investment in data infrastructure and governance over the following 12 months in 2024.[13]
  • 43% of consumer-products companies reported struggling to establish the right level of data governance in 2024.[13]
  • 90% of supply-management organizations agreed or strongly agreed that data governance was necessary in 2024.[16]
  • 47% of supply-management data-governance functions were housed in a center of excellence in 2024.[16]
  • 81% of supply-management organizations found their data-governance program useful in 2024.[16]

KPIs in the beverage food industry

  • 93% of UK food and beverage companies reported tracking industry KPIs to benchmark performance in 2023.[1]
  • 21% of food manufacturers reported using analytics for equipment-failure prediction and prevention in 2025.[4]
  • 92% of food and beverage shippers believed technology would make KPI tracking and management easier within two years in the latest available survey.[17]
  • 47% of food and beverage shippers identified changing strategy based on KPI results as a major logistics-management challenge in the latest available survey.[17]
  • 27% of food manufacturers reported using analytics for product-yield-loss tracking and alerts in 2025.[4]
  • 11% of food, beverage and ingredient professionals said digital-transformation technologies most positively affected warehouse management in 2024.[2]

06 Statistics

Strategy & Growth

Category strategy in 2026 is anchored in functional beverages and AI-driven recommendations, including 27% of surveyed U.S. consumers using AI to recommend beverages during 2025.

Growth in the beverage food industry

  • $295 billion was spent on retail beverages in 2025 in the United States, according to Circana data cited by FMI.[12]
  • 27% of surveyed U.S. consumers used AI to recommend beverages during 2025.[18]
  • 80% of U.S. Gen Z consumers drank functional beverages at least every two weeks in 2025, according to EY.[18]
  • 45% of surveyed Brazilian consumers used AI to recommend beverages during 2025.[18]
  • 65% of surveyed U.S. and Brazilian consumers drank functional beverages at least every two weeks in 2025.[18]
  • 75% of U.S. millennials drank functional beverages at least every two weeks in 2025, according to EY.[18]

Differentiation in the beverage food industry

  • 58% of U.S. consumers surveyed by EY said they paid attention to beverage ingredients in 2025.[18]
  • 27% of Americans said environmental sustainability influenced their food and beverage purchases in 2025.[19]
  • 52% of U.S. consumers surveyed by EY were willing to pay more for beverages supporting health and wellness goals in 2025.[18]
  • 71% of Americans said price influenced their food and beverage purchases in 2025.[19]
  • 62% of Americans said healthfulness influenced food and beverage purchases in 2024.[19]
  • 85% of Americans said taste influenced food and beverage purchases in 2006, the highest level reported in the IFIC historical series.[19]

Mergers and acquisitions in the beverage food industry

  • 1,062 global food and beverage M&A deals were recorded in 2025, down from 1,080 in 2024.[20]
  • $35 billion was 2025 food deal value across the transactions tracked by McKinsey.[21]
  • $43 billion was 2025 beverage deal value, more than double 2024’s $20 billion, according to McKinsey.[21]
  • $110.9 billion was the global food and beverage M&A value in 2025, up from $102.1 billion in 2024.[20]
  • 4.4% was the year-over-year decline in food and beverage transaction announcements for the 12 months ending June 30, 2025.[22]
  • 41% of mid-market food and beverage deal volume came from Asia-Pacific in 2025.[20]

Strategic partnerships in the beverage food industry

  • $1.5 million had SAMBAZON donated to healthcare centers, community centers and schools when its 2024 distribution partnership was announced.[23]
  • 1 majority stake was Molson Coors’ investment in ZOA Energy completed before its 2025 Fever-Tree partnership announcement.[24]
  • 10 years was the duration of Levy’s announced Soldier Field food and beverage partnership with the Chicago Bears.[25]
  • February 1, 2025 was the start date for Molson Coors’ exclusive U.S. commercialization partnership with Fever-Tree.[24]
  • 5 CPG brands collaborated with CLEAN Cause Beverage Company in a 2024 Instagram giveaway supporting teachers.[26]
  • 80 Live Nation venues in the United States were included in Kraft Heinz’s multi-year partnership announced in 2025.[27]

07 Statistics

People & Workforce

Workforce churn remains a constraint, with limited-service restaurant turnover at 135% in Q3 2024 and 6% of operators reporting turnover rates of 76% or higher in Restaurant365’s 2026 survey.

Hiring in the beverage food industry

  • 15.9 million U.S. restaurant and foodservice jobs were forecast for 2025, including 12.7 million eating-and-drinking-place jobs.[28]
  • 2.6 million women were employed in India’s food-and-beverage services industry in 2025.[29]
  • 912,000 job openings were recorded in the U.S. restaurants and accommodations sector in December 2024.[28]
  • 15.7 million people were employed in U.S. restaurant and foodservice in 2024, including 12.5 million in eating and drinking places.[28]
  • 12.1 million people were employed in India’s food-and-beverage services industry in 2025.[29]

Employee retention in the beverage food industry

  • 135% was the hourly employee turnover rate at U.S. limited-service restaurants in the third quarter of 2024.[30]
  • 6% of restaurant operators reported turnover rates of 76% or higher in Restaurant365’s 2026 survey.[31]
  • 59% of surveyed North American food-and-beverage organizations restructured working patterns to retain more staff.[6]
  • 80% was the approximate annual employee turnover rate in the U.S. restaurant industry as of January 2024.[30]
  • 39% of restaurant operators reported turnover rates between 0% and 10% in Restaurant365’s 2026 survey.[31]

Remote Work in the food and beverage sector (sector benchmark)

  • In U.S. accommodation and food services, 1.7% of employees were able to work fully remotely in 2024.[32]
  • Across U.S. food and beverage businesses, 26% let employees choose to work in-person or remotely in 2025, while 73% require in-person work.[33]
  • U.S. accommodation and food-services firms averaged 0.1 work-from-home days per week from November 2024 through January 2025.[34]
  • Among food-sector career starters globally, 36% were fully site-based during their first two years of work, according to a 2024 survey.[35]

Hybrid Work in the food and beverage sector (sector benchmark)

  • Among food-sector career starters globally, 27% worked in a hybrid arrangement during their first two years, according to a 2024 survey.[35]
  • In 2025, 80% of hospitality and food-services employers said they were still struggling to get the balance right with hybrid working.[36]
  • In U.S. restaurant and bar businesses, 12% offered employees a choice between in-person and remote work in 2025.[33]
  • Across U.S. food and beverage businesses, 26% offered employees the option to work in-person or remotely in 2025.[33]

Upskilling in the beverage food industry

  • 100% of Danone employees had access to the company’s AI Academy in 2025.[37]
  • 71% of surveyed North American food-and-beverage companies had upskilled existing employees to reduce recruitment pressure.[6]
  • 96.9% of Danone employees completed human-rights-policy training in 2025.[37]
  • Nearly 70% of surveyed food-and-beverage leaders said their employees were eager to learn new skills in 2024.[38]
  • 4,702 Nestlé employees had completed Mental Health First Aider or similar training by 2025.[39]

Employee Engagement in the food and beverage sector (sector benchmark)

  • Globally, 21% of employees were engaged in 2025, providing an economy-wide benchmark relevant where food-and-beverage-specific engagement data are limited.[40]
  • Among U.S. and Canadian frontline employees surveyed in 2024, 52% worked in foodservice, in a sample of 46,250 employees used to assess workplace engagement.[41]
  • Food-service employees recorded 72.6% engagement in 2026, up 9.1 percentage points from the prior measurement.[42]
  • Food-and-beverage organizations scored 7.91 out of 10 for employee engagement in the latest 2026 benchmark dataset.[43]

DEI in the beverage food industry

  • 40.0% of Nestlé executive officers were women in 2024.[44]
  • 39.2% of Nestlé non-managerial employees were women in 2024.[44]
  • 26% of Danone non-manager employees were women in 2025.[37]

08 Statistics

Customer & Sales

Value perception and digital ordering influence repeat behavior, including a 32.2% median 12-month repeat-purchase rate for non-alcoholic beverage Shopify stores from September 2025 through August 2026.

Customer experience in the beverage food industry

  • 81% of beverage consumers said they are disappointed when a drink does not feel worth its price or experience in 2026.[45]
  • 86% was the 2025 U.S. full-service restaurant score for waitstaff performance.[46]
  • 88% was the 2025 U.S. full-service restaurant score for food-order accuracy, according to ACSI.[46]
  • 78% was the 2025 U.S. full-service restaurant score for mobile-app reliability.[46]
  • 82% was the 2025 U.S. full-service restaurant score for website satisfaction.[46]

Customer retention in the beverage food industry

  • 30 days was the median reorder cadence for coffee-and-tea subscriptions in the measured 2025–2026 period.[47]
  • Over 80% of Laird Superfood’s direct-to-consumer net sales came from subscribers or repeat users in both 2024 and 2025.[47]
  • 8% was the retention rate for restaurant guests receiving non-personalized marketing or no outreach in 2025.[48]
  • 32.2% was the median 12-month repeat-purchase rate for non-alcoholic beverage Shopify stores from September 2025 through August 2026.[47]
  • 31.7% was the median 12-month repeat-purchase rate for coffee and tea Shopify stores from September 2025 through August 2026.[47]

Customer acquisition in the beverage food industry

  • 80% of U.S. Gen Z consumers drank functional beverages at least every two weeks in EY’s 2025 survey.[18]
  • 48% of beverage leaders planned to emphasize convenience, including online shopping and ready-to-drink products, in 2024.[49]
  • 44% of beverage leaders planned to use mobile-app digitalization to engage shoppers in 2024.[49]
  • 45% of Brazilian beverage consumers had used AI-based beverage recommendations during the previous year in EY’s 2025 survey.[18]
  • 27% of U.S. beverage consumers had used AI-based beverage recommendations during the previous year in EY’s 2025 survey.[18]

Customer loyalty in the beverage food industry

  • 81% of U.S. consumers not enrolled in a restaurant loyalty program said they would participate if one were offered by a favorite restaurant in 2024.[50]
  • Nearly 60% of Starbucks U.S. company-operated revenue came from Rewards members in fiscal 2025.[51]
  • More than 35 million Starbucks Rewards members were active over 90 days in the quarter reported in January 2026.[51]
  • 61% of limited-service U.S. restaurant operators planned to invest more in loyalty and rewards systems in 2024.[50]
  • 41% of U.S. full-service restaurant customers said loyalty membership was an important factor in choosing a restaurant in 2025.[28]

Lead generation in the beverage food industry

  • 64% of beverage leaders planned personalized emails to engage shoppers in 2024.[49]
  • 41% of beverage leaders planned to use exclusive offers for shopper engagement in 2024.[49]
  • Nearly 9 in 10 U.S. off-premises consumers said they would use limited-time app-only offers in 2025.[50]
  • 67% of U.S. off-premises consumers expressed interest in bundled meals in 2025.[50]
  • 50% of U.S. millennials said they would consider ordering from an AI-generated video assistant in 2025.[50]

09 Statistics

Marketing & Brand

Marketing in the beverage food industry

  • 42% of global bartenders said brands with a strong social-media presence are best placed to thrive in 2024.[52]
  • 6% to 15% of revenue was spent on advertising and promotion by big food and beverage companies in 2025.[53]
  • $186.5 million in marketing-program funding was provided to Coca-Cola Consolidated by Coca-Cola and other beverage companies in 2024 in the United States.[54]
  • $164.5 million in marketing-program funding was provided to Coca-Cola Consolidated by Coca-Cola and other beverage companies in 2023 in the United States.[54]
  • 11.5 million food-and-drink influencer posts were published in 2023, averaging 1.19% engagement globally.[55]

Digital marketing in the beverage food industry

  • 13.3% of food-brand TikTok posts were flagged as boosted in North American Q3 2026 benchmarks.[56]
  • 107,169 Instagram posts about Taiwanese bubble tea were analyzed across 2020–2024 in a study of beverage-related digital culture.[57]
  • 42% greater reach was recorded for Instagram than TikTok across Dash Social’s 2025 brand benchmark dataset.[58]
  • 1,360 TikTok videos from 89 major influencers were analyzed in a 2025 study of food-and-beverage brand partnerships.[59]
  • 54% of U.S. consumers were regularly exposed to nutrition content on social media in the 2024 IFIC Food and Health Survey.[60]

Branding in the beverage food industry

  • 89.8 out of 100 was Nongfu Spring’s 2026 Brand Strength Index score, the highest among non-alcoholic drinks brands.[61]
  • $46.1 billion was Coca-Cola’s 2026 brand value, making it the world’s most valuable non-alcoholic drinks brand.[61]
  • $9.1 billion was Monster’s 2026 brand value, up 4% year over year.[61]
  • $9.0 billion was Gatorade’s 2026 brand value, up 21% year over year.[61]
  • $33.4 billion was the combined 2026 brand value of functional-drinks brands.[61]

Social media in the beverage food industry

  • 19.7% of soft- and energy-drink YouTube posts were boosted in Q3 2026, according to a social-media benchmark dataset.[56]
  • 7.94 million food-and-drink influencer posts appeared on Instagram in 2023, with a 2% average engagement rate.[55]
  • 628,000 food-and-drink influencer posts appeared on X in 2023, with a 0.19% average engagement rate.[55]
  • 23.74 was the average Instagram engagement score for FMCG food brands in Emplifi’s 2026 social-media benchmarks.[62]
  • 397,000 food-and-drink influencer posts appeared on YouTube in 2023, with a 1.55% average engagement rate.[55]

Influencer Marketing in the food and beverage sector (sector benchmark)

  • 33% of U.S. food and beverage shoppers said they purchased a product from an influencer-founded or influencer-led brand such as Prime or Feastables in the previous year, in 2025.[3]
  • 69.3% of TikTok videos featuring branded food or beverage products had no brand-relationship disclosure, based on an analysis of 648 videos published in 2025.[59]
  • 82% of U.S. Gen Z food and beverage shoppers said they purchased a prepackaged product based on an online influencer’s recommendation in the previous year, according to a June 2025 survey.[3]
  • 49% of U.S. millennial food and beverage shoppers said they purchased from an influencer-founded or influencer-led brand in the previous year, according to a 2025 survey.[3]
  • 47.6% of TikTok videos featuring food products from top influencers included a branded product, based on an analysis of 1,360 videos published in 2025.[59]

10 Statistics

Operations & Execution

Operational instrumentation shows throughput impacts in reported projects, including G&J Pepsi identifying 75 stops per day after real-time monitoring versus five stops per week in manual reports.

Process optimization in the beverage food industry

  • 177.4 million hectoliters of beer and non-alcoholic beverages were produced by Ambev in 2024.[54]
  • 6% of Canadian food and beverage processors donated extra food or product to organizations such as shelters in 2024.[63]
  • 99% was the average efficiency of Ambev’s wastewater treatment and impurity-removal process in 2024.[54]
  • 15% of Canadian food and beverage processors used enhanced employee training as a food-loss reduction practice in 2024.[63]
  • 2.47 hectoliters of water were used per hectoliter of beverage produced by Ambev globally in 2024, after a reduction of more than 16% over seven years.[54]

Operational efficiency in the beverage food industry

  • 70% was the reduction in engineering time reported by G&J Pepsi after implementing real-time production data collection.[64]
  • 7.02 minutes was G&J Pepsi’s reported mean time between failures after its real-time data project, up from 4.98 minutes.[64]
  • 2.47 hectoliters per hectoliter was AB InBev’s global water-use efficiency ratio in 2024, improving 20% from 2017.[65]
  • 100% of the workforce was engaged in the integrated work-system program at the American beverage manufacturer described by EY.[18]
  • 75 stops per day were identified on a G&J Pepsi production line after real-time monitoring, compared with five stops per week in manual reports.[64]

Quality management in the beverage food industry

  • 296 food recalls were recorded in the United States in 2024 across FDA and USDA oversight.[66]
  • 153 food recall incidents were recorded in Canada during fiscal year 2022–2023.[67]
  • 185 food recall incidents were recorded in Canada during fiscal year 2025–2026.[67]
  • 137 food recall incidents were recorded in Canada during fiscal year 2021–2022.[67]
  • 241 FDA food recalls were recorded in the United States in 2024.[66]

Supply chain in the beverage food industry

  • 73 PepsiCo facilities had adopted the Alliance for Water Stewardship Standard by the end of 2024, with 28 more in progress.[68]
  • $1.5 trillion was the annual sales value of the United States food industry in 2024, spanning production, processing, distribution, retailing and consumption.[69]
  • 102 PepsiCo company-owned manufacturing sites were classified as high-water-risk sites at the end of 2024.[68]
  • 285 PepsiCo company-owned manufacturing sites were reported at the end of 2024.[68]
  • 3% of Canadian food and beverage processors reported optimizing their supply chain by reducing transportation time in 2024.[63]

Outsourcing / Offshoring in the food and beverage sector (sector benchmark)

  • Across food and beverage CPG companies globally, 55% outsourced more manufacturing in 2023 than three years earlier, according to a survey of 287 industry leaders.[70]
  • Across food and beverage CPG companies globally, 52% planned to expand their international footprint in 2023, including North America, EMEA and APAC expansion.[71]
  • Among United States and European food-services and facility-management buyers, 91% expected outsourcing budgets to increase over the five years following 2024.[72]
  • Across food and beverage CPG companies globally, 75% used at least some co-manufacturing resources in 2023.[70]
  • Among food and beverage CPG companies globally, 47% worked with up to 10 co-manufacturers in 2023.[70]

11 Statistics

Finance & Pricing

Pricing remains a key lever, with regional increases in U.S. non-alcoholic beverage menu prices of 4.7% to 5.6% from May 2025 to May 2026.

Pricing strategy in the beverage food industry

  • 11% was Coca-Cola’s full-year 2024 price/mix growth globally.[73]
  • 5% was Constellation Brands’ fiscal-2025 beer net-sales growth, supported by shipment-volume growth of more than 3%.[74]
  • 4.7% to 5.6% were the regional increases in U.S. non-alcoholic beverage menu prices from May 2025 to May 2026.[75]
  • 1% was global beverage-alcohol price-per-litre growth in 2025, compared with 4% inflation.[76]
  • 9% was Coca-Cola’s fourth-quarter 2024 price/mix growth globally.[73]

Cost reduction in the beverage food industry

  • $1.7 billion was Keurig Dr Pepper’s 2024 free cash flow, supported by productivity savings.[77]
  • $15 billion is forecast as Canadian food-and-beverage manufacturers’ raw-material costs in 2027.[1]
  • 82% was Keurig Dr Pepper’s 2024 free-cash-flow growth.[77]
  • $68 billion is forecast as Canadian food-and-beverage manufacturers’ labor costs in 2026.[1]
  • 3.7% is forecast as the decline in Canadian food-and-beverage manufacturing production costs in 2026.[1]

Profitability in the beverage food industry

  • $40.516 billion was Coca-Cola’s 2024 gross profit.[73]
  • 7.4% was Boston Beer’s 2025 operating-income margin.[54]
  • 55.4% was Keurig Dr Pepper’s trailing-twelve-month gross margin in mid-2024.[78]
  • 60.0% was Coca-Cola’s trailing-twelve-month gross margin in mid-2024.[78]
  • 39.7% was Constellation Brands’ fiscal-2025 comparable operating margin in beer.[74]

Financial planning in the beverage food industry

  • $1.214 billion was Constellation Brands’ fiscal-2025 capital expenditure.[74]
  • $7.531 billion was PepsiCo’s 2024 free cash flow.[68]
  • 90% is PepsiCo’s 2027 target for free-cash-flow conversion.[68]
  • $2 billion is Constellation Brands’ planned capital expenditure from fiscal 2026 through fiscal 2028.[74]
  • $14.883 billion was AB InBev’s 2025 operating cash flow.[79]

12 Statistics

Product & Service

Ready-to-drink product mix and packaging choices remain central, including 6% of new U.S. RTD launches using pineapple flavor in 2024 and 65% of Coca-Cola system bottles and cans collected and refilled or collected for recycling in 2024.

Product development in the beverage food industry

  • 6% of new U.S. RTD launches used pineapple flavor in 2024.[76]
  • 55% of new U.S. RTD launches had more than 5% alcohol by volume in 2024.[76]
  • $8.4 billion in first-year sales were generated by 2024’s 200 New Product Pacesetters across food, beverage and nonfood categories in the United States.[80]
  • 28% of overall store growth was contributed by 2024’s New Product Pacesetters across food, beverage and nonfood categories in the United States.[80]
  • More than 3,400 new ready-to-drink products were launched across the world’s top 10 RTD markets in 2021.[76]

Product lifecycle in the beverage food industry

  • 65% of equivalent bottles and cans introduced by the Coca-Cola system were collected and refilled or collected for recycling in 2024 globally.[81]
  • 64 markets offered at least one Coca-Cola system brand in 100% recycled PET packaging in 2024.[81]
  • $26.9 billion was the estimated value of U.S. retail food lost through unsold inventory in 2024.[82]
  • 99% of Coca-Cola system primary consumer packaging was classified as recyclable in 2024 globally.[81]
  • 23.4 pounds of unsold food per capita were estimated for U.S. retail in 2024.[82]

After-sales in the beverage food industry

  • 941,700,051 transactions were covered by the Jollibee Group’s 2025 complaint data.[83]
  • 279,390 customer complaints were addressed by the Jollibee Group in 2025.[83]
  • 280,313 valid customer complaints were recorded by the Jollibee Group in 2025.[83]
  • 84% of Jollibee Group customer-feedback respondents were promoters in 2025.[83]
  • 754 safety complaints were recorded by the Jollibee Group in 2025.[83]

Value proposition in the beverage food industry

  • 39% of U.S. beverage shoppers identified a trusted brand as a defining element of good value in 2026.[12]
  • 46% of U.S. beverage shoppers identified taste as a defining element of good value in 2026.[12]
  • 40% of U.S. beverage shoppers identified trusted quality as a defining element of good value in 2026.[12]
  • 61% of U.S. beverage shoppers said low price defines good value in beverages in 2026.[12]
  • 37% of Starbucks’ U.S. beverage sales came from cold drinks in 2013.[84]

13 Statistics

Sustainability & Ethics

Packaging and renewable electricity measures are quantified, including 28% of Coca-Cola system electricity use from renewable sources in 2024 and 28% of Coca-Cola primary packaging materials coming from recycled content globally in 2024.

Sustainability in the beverage food industry

  • 12% of EU food and drink industry greenhouse-gas emissions came from Scope 1 and Scope 2 sources in 2025.[85]
  • 28% of Coca-Cola system electricity use came from renewable sources in 2024.[73]
  • 1.78 litres of water were used per litre of beverage across the Coca-Cola system in 2024.[73]
  • 9% of water used in EU manufacturing was consumed by the food and drink industry in 2023.[85]
  • 73% of EU food and drink industry greenhouse-gas emissions came from primary agricultural production in 2025.[85]

ESG in the beverage food industry

  • 282 agriculture, food and beverage companies were included in PwC’s 2024 CDP sector analysis.[86]
  • 90% of food and beverage companies by global market capitalization reported sustainability information in the OECD’s 2024 dataset.[87]
  • More than 50% of surveyed food and beverage manufacturers grounded ESG policies in concrete KPIs in 2024.[9]
  • 81% of emissions reported by agriculture, food and beverage companies in CDP’s 2024 analysis were upstream Scope 3 emissions.[86]
  • 247,364 Nestlé employees were reported in 2025 across permanent and temporary employment categories.[39]

Ethics in the beverage food industry

  • 12% of companies in the 2023 food and beverage benchmark described stakeholder engagement in human-rights risk assessments.[88]
  • 7 out of 100 was the average score for monitoring supply-chain worker conditions in the 2026 food and beverage benchmark.[89]
  • 24% of assessed food and beverage companies disclosed engagement with affected rights holders on forced-labour risks in 2026.[89]
  • 47% of assessed food and beverage companies scored below 10 out of 100 in the 2026 forced-labour benchmark.[89]
  • 56 out of 100 was the average score for companies headquartered in Australia in the 2026 food and beverage forced-labour benchmark.[89]

CSR in the beverage food industry

  • 97.0% of Nestlé primary commodity supply chains were assessed as deforestation-free in 2025.[39]
  • 247,364 Nestlé employees were reported across permanent and temporary categories in 2025.[39]
  • 39 Nestlé Waters and Premium Beverages sites were certified to the Alliance for Water Stewardship standard in 2025.[39]
  • 20.7% of Nestlé key-ingredient volumes were sourced from farmers adopting regenerative agriculture practices in 2025.[39]
  • 4 human-rights issues outside other Speak Up categories were recorded by Nestlé in 2025.[39]

Circular economy in the beverage food industry

  • 2% was Danone’s reduction in absolute plastic packaging use between 2020 and 2024.[37]
  • 28% of Coca-Cola primary packaging materials came from recycled content globally in 2024.[73]
  • 18% of Coca-Cola PET used in 2024 was recycled PET.[73]
  • More than 15 Danone reuse projects had been finalized or were underway in 2024.[37]
  • 3.7 billion plastic straws were removed or replaced by Danone between 2018 and 2024.[37]

Carbon footprint in the beverage food industry

  • 62.53 million tonnes of CO2e came from packaging in the EU food and drink sector in 2025.[85]
  • 812,050 metric tonnes of market-based Scope 2 CO2e emissions were reported by The Coca-Cola Company in 2024.[81]
  • 474,413 metric tonnes of Scope 1 CO2e emissions were reported by The Coca-Cola Company in 2024.[81]
  • 5.74 million tonnes of CO2e came from waste management in the EU food and drink sector in 2025.[85]
  • 24.5% was Nestlé’s net greenhouse-gas emissions reduction versus its 2018 baseline in 2025.[39]

15 Statistics

Globalization & Expansion

Global reach is supported by daily branded consumption and trade value, including 2.2 billion daily servings of trademarked or licensed Coca-Cola beverages in 2024 and $142.15 billion global export value of beverages and spirits in 2025.

Globalization in the beverage food industry

  • €27.5 billion was the EU trade surplus for beverages, spirits and vinegar in 2024.[8]
  • $142.15 billion was the recorded global export value of beverages and spirits in 2025.[101]
  • 2.2 billion servings of Coca-Cola trademarked or licensed beverages were consumed daily worldwide in 2024.[73]
  • 68.9 billion Canadian dollars was the global import value of coffee products in 2024.[102]
  • 33% of Coca-Cola worldwide unit-case volume came from Mexico, China, Brazil and India combined in 2024.[73]

Cultural adaptation in the beverage food industry

  • 57% of Brazilian adults reported drinking alcohol at least every two weeks in late 2025.[18]
  • 23% was the average share of beverage consumers across surveyed markets who placed greater importance on locally made drinks in 2022.[103]
  • 54% of German consumers associated a local drink with production in a specific local area or region in 2024–2025.[104]
  • 26% of South Korean beverage consumers said locally made drinks had become more important than 12 months earlier in 2022.[103]
  • 40% of Colombian beverage consumers said locally made drinks had become more important than 12 months earlier in 2022.[103]

Supplier management in the beverage food industry

  • 32% of surveyed food and beverage brands planned to use more local suppliers in 2024.[1]
  • 30% of surveyed U.S. food and beverage companies planned to streamline supplier onboarding in 2024.[1]
  • 11% of Coca-Cola HBC customer orders were placed through its eB2B Customer Portal in 2024.[105]
  • 30% of surveyed U.S. food and beverage companies planned to add suppliers in 2024.[1]
  • 48% of surveyed U.S. food and beverage companies planned to spread orders across more suppliers in 2024.[1]

Stakeholder management in the beverage food industry

  • 2.2 billion daily servings represented Coca-Cola’s consumer reach through its branded beverage system in 2024.[73]
  • 47% of Brazilian Gen Z respondents drank alcohol at least every two weeks in EY’s late-2025 survey.[18]
  • 1,001 Brazilian adults participated in EY’s 2025 consumer beverage survey.[18]
  • 2,512 adults in the United States and Brazil participated in EY’s 2025 consumer beverage survey.[18]
  • Approximately 90% of non-alcoholic ready-to-drink beverages were served cold in traditional trade channels in 2024.[73]

Distribution channels in the beverage food industry

  • 11% of Coca-Cola HBC orders were taken through its business-to-business Customer Portal in 2024.[105]
  • More than 200 countries and territories were served by Coca-Cola through bottling partners, distributors, wholesalers, retailers and company operations in 2024.[73]
  • 47% of Coca-Cola worldwide unit-case volume came from Trademark Coca-Cola products in 2024.[73]
  • 1.6 billion unit cases were added by Coca-Cola returnable glass bottles to total company volume in 2024.[73]
  • 41% of Coca-Cola net operating revenue came from finished-product operations in 2024, reflecting packaged-beverage distribution.[73]

Key questions about the beverage food industry

How big is the U.S. beverage industry in 2025?
The U.S. beverage industry generated $324 billion in direct economic impact in 2025 and supported 4.5 million jobs.
What is projected for beverage manufacturing jobs through 2034?
The U.S. Bureau of Labor Statistics projects beverage manufacturing to add 37,800 jobs between 2024 and 2034. BLS does not publish a beverage-industry revenue CAGR in the cited outlook.
Which companies lead the beverage food industry?
The Coca-Cola Company stands out for non-alcoholic beverage scale because its system sold 33.8 billion unit cases in 2025, while Mars is the pick for confectionery and snacks focus since it operates across its confectionery, snacks, and pet food segment globally.
What technology shifts show up in food and beverage operations in 2025–2026?
AI-assisted actions were common in 2025, including Gen Z shopping actions where 76% reported taking at least one AI-assisted action. Operational automation appears in adoption measures like 14% of companies fully automating recipe or batch management in 2025.
How is beverage manufacturing structured for NAICS reporting?
Beverage manufacturing is divided into nonalcoholic beverages, fermented alcoholic beverages, and distilled alcoholic beverages under NAICS 3121. The broader NAICS 312 subsector also includes tobacco manufacturing and ice manufacturing.
What pressures affect beverage operators in 2026 beyond demand variation?
Operators face customer-concentration risk and distribution dependence, and they also face pressure to rationalize underperforming SKUs. Health and wellness, hydration, low-alcohol products, and ready-to-drink products are identified as priority growth areas in 2026.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 10). Beverage Food Industry Statistics. Gitnux. https://gitnux.org/beverage-food-industry-statistics
MLA
Samuel Norberg. "Beverage Food Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/beverage-food-industry-statistics.
Chicago
Samuel Norberg. 2026. "Beverage Food Industry Statistics." Gitnux. https://gitnux.org/beverage-food-industry-statistics.

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