Quick Overview
- 1#1: Matterport - Creates immersive 3D virtual tours and digital twins from smartphone or camera scans with advanced measurement and hosting features.
- 2#2: Kuula - Builds professional 360-degree virtual tours with hotspots, multimedia embeds, and VR support for seamless sharing.
- 3#3: CloudPano - Offers a complete platform for 360 virtual tours including live streaming, custom branding, and lead capture tools.
- 4#4: Pano2VR - Desktop authoring software for stitching panoramas and creating highly customizable interactive virtual tours.
- 5#5: EyeSpy360 - Cloud-based tool for generating virtual tours with integrated floor plans, analytics, and real estate lead generation.
- 6#6: Asteroom - Produces MLS-compliant 3D virtual tours and floor plans using a simple smartphone scanning process.
- 7#7: Cupix - Generates accurate 3D digital twins and virtual tours from construction site photos for facility management.
- 8#8: Tourmake - No-code platform to quickly assemble interactive virtual tours from uploaded 360 photos with hotspots and maps.
- 9#9: Roundme - User-friendly virtual tour creator supporting 360 photos, VR playback, and embedding on websites.
- 10#10: iGUIDE - Delivers precise 360 virtual tours with photogrammetry-based floor plans for real estate and commercial use.
Tools were evaluated based on key factors including feature set (360/3D capabilities, interactivity, industry compliance), output quality (stitching precision, rendering clarity), ease of use (intuitive interfaces, skill requirements), and added value (integrated tools like analytics or lead capture, pricing models).
Comparison Table
Virtual tour software bridges visual engagement and real-world connection, making it a critical tool for diverse industries. This comparison table explores leading options like Matterport, Kuula, CloudPano, Pano2VR, EyeSpy360, and more, equipping readers to compare key features, use cases, and usability to find the right fit for their needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Matterport Creates immersive 3D virtual tours and digital twins from smartphone or camera scans with advanced measurement and hosting features. | enterprise | 9.5/10 | 9.8/10 | 8.7/10 | 9.2/10 |
| 2 | Kuula Builds professional 360-degree virtual tours with hotspots, multimedia embeds, and VR support for seamless sharing. | specialized | 9.2/10 | 9.4/10 | 9.6/10 | 8.9/10 |
| 3 | CloudPano Offers a complete platform for 360 virtual tours including live streaming, custom branding, and lead capture tools. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.3/10 |
| 4 | Pano2VR Desktop authoring software for stitching panoramas and creating highly customizable interactive virtual tours. | creative_suite | 8.7/10 | 9.4/10 | 7.6/10 | 8.2/10 |
| 5 | EyeSpy360 Cloud-based tool for generating virtual tours with integrated floor plans, analytics, and real estate lead generation. | specialized | 8.4/10 | 8.2/10 | 9.2/10 | 8.6/10 |
| 6 | Asteroom Produces MLS-compliant 3D virtual tours and floor plans using a simple smartphone scanning process. | specialized | 8.3/10 | 8.1/10 | 9.4/10 | 7.6/10 |
| 7 | Cupix Generates accurate 3D digital twins and virtual tours from construction site photos for facility management. | enterprise | 8.4/10 | 9.1/10 | 7.6/10 | 7.9/10 |
| 8 | Tourmake No-code platform to quickly assemble interactive virtual tours from uploaded 360 photos with hotspots and maps. | specialized | 8.7/10 | 8.5/10 | 9.5/10 | 9.0/10 |
| 9 | Roundme User-friendly virtual tour creator supporting 360 photos, VR playback, and embedding on websites. | specialized | 8.1/10 | 7.8/10 | 8.7/10 | 7.9/10 |
| 10 | iGUIDE Delivers precise 360 virtual tours with photogrammetry-based floor plans for real estate and commercial use. | enterprise | 8.2/10 | 9.0/10 | 7.5/10 | 7.8/10 |
Creates immersive 3D virtual tours and digital twins from smartphone or camera scans with advanced measurement and hosting features.
Builds professional 360-degree virtual tours with hotspots, multimedia embeds, and VR support for seamless sharing.
Offers a complete platform for 360 virtual tours including live streaming, custom branding, and lead capture tools.
Desktop authoring software for stitching panoramas and creating highly customizable interactive virtual tours.
Cloud-based tool for generating virtual tours with integrated floor plans, analytics, and real estate lead generation.
Produces MLS-compliant 3D virtual tours and floor plans using a simple smartphone scanning process.
Generates accurate 3D digital twins and virtual tours from construction site photos for facility management.
No-code platform to quickly assemble interactive virtual tours from uploaded 360 photos with hotspots and maps.
User-friendly virtual tour creator supporting 360 photos, VR playback, and embedding on websites.
Delivers precise 360 virtual tours with photogrammetry-based floor plans for real estate and commercial use.
Matterport
enterpriseCreates immersive 3D virtual tours and digital twins from smartphone or camera scans with advanced measurement and hosting features.
Dollhouse View for interactive 3D navigation and exploded space visualization
Matterport is a premier virtual tour software that uses specialized cameras and mobile apps to capture highly detailed 3D digital twins of physical spaces, enabling immersive walkthroughs. It excels in creating interactive models for real estate, construction, retail, and facilities management, complete with measurements, annotations, and analytics. Users can share tours via links, embeds, or VR headsets, making remote exploration seamless and professional.
Pros
- Exceptional 3D capture quality with true-to-life digital twins
- Advanced tools like Mattertags, measurements, and analytics
- Seamless integrations with CRM, MLS, and VR platforms
Cons
- Requires proprietary cameras for optimal results (high upfront cost)
- Subscription pricing can add up for high-volume users
- Scan processing times can be lengthy for large spaces
Best For
Real estate agents, property managers, and enterprises seeking professional-grade immersive virtual tours for marketing and remote inspections.
Pricing
Freemium with paid plans starting at $9.99/month (Pro), $69/month (Business), and custom Enterprise; camera hardware sold separately ($3,000+).
Kuula
specializedBuilds professional 360-degree virtual tours with hotspots, multimedia embeds, and VR support for seamless sharing.
Advanced interactive hotspots supporting 360 video embeds, 3D models, and dynamic floor plans for highly engaging tours
Kuula is a user-friendly platform specializing in 360-degree virtual tours, allowing users to upload panoramic images, stitch them into immersive experiences, and add interactive hotspots, floor plans, and multimedia elements. It supports VR headset compatibility, embedding on websites, and sharing via links or social media. The tool is ideal for showcasing real estate, events, museums, and products with professional-grade analytics to track viewer interactions.
Pros
- Intuitive drag-and-drop editor for quick tour creation
- Full VR and AR support for immersive experiences
- Comprehensive analytics and SEO optimization tools
Cons
- Free plan limited to 5GB storage and basic features
- No native photo stitching for complex equirectangular images
- Higher tiers needed for custom domains and white-labeling
Best For
Real estate professionals, photographers, and marketers seeking an easy-to-use tool for creating engaging 360-degree virtual tours without technical expertise.
Pricing
Free plan with limits; Pro at $18/month (or $12/month annually), Business at $36/month (or $24/month annually), Enterprise custom pricing.
CloudPano
specializedOffers a complete platform for 360 virtual tours including live streaming, custom branding, and lead capture tools.
Advanced Mattertags for embedding 3D models, videos, and forms directly into hotspots
CloudPano is a cloud-based platform designed for creating professional 360-degree virtual tours from panoramic images captured by cameras or drones. It provides intuitive tools for adding interactive hotspots, mattertags, floor plans, custom branding, and analytics to engage visitors. Users can embed tours on websites, share via links, or publish to VR headsets, making it suitable for real estate, hospitality, events, and marketing.
Pros
- Intuitive drag-and-drop editor for quick tour assembly
- Powerful interactive elements like hotspots, forms, and lead capture
- Robust integrations with Google Street View, Matterport, and VR platforms
Cons
- Advanced features locked behind higher pricing tiers
- Upload speeds can lag with large image sets
- Limited free plan restricts commercial use
Best For
Real estate agents, property managers, and marketers needing polished, interactive virtual tours without advanced technical skills.
Pricing
Free trial; Starter ($10/mo, 3 tours), Plus ($30/mo, 10 tours), Pro ($99/mo, unlimited), Enterprise custom.
Pano2VR
creative_suiteDesktop authoring software for stitching panoramas and creating highly customizable interactive virtual tours.
The powerful Skin Editor allowing complete UI customization without coding
Pano2VR is a professional desktop application from Garden Gnome Software designed for creating high-quality interactive 360° virtual tours from panoramic images and videos. It excels in authoring multi-node tours with hotspots, custom skins, animations, and effects, supporting outputs for web, mobile, VR headsets, and standalone viewers. The software handles high-resolution multi-res tiling for smooth performance and includes tools for direct publishing to platforms like Google Street View.
Pros
- Extremely customizable with skin editor and advanced effects
- Excellent multi-resolution support for large-scale tours
- One-time purchase model with robust output formats including VR
Cons
- Steep learning curve for beginners
- Interface feels somewhat dated compared to modern web-based tools
- No built-in cloud hosting or collaboration features
Best For
Professional photographers and agencies needing advanced customization for complex virtual tours.
Pricing
One-time licenses: Viewer free; Pro €399; additional modules €99-€199; educational discounts available.
EyeSpy360
specializedCloud-based tool for generating virtual tours with integrated floor plans, analytics, and real estate lead generation.
Automatic 360 photo stitching and one-click publishing directly from the mobile app
EyeSpy360 is a user-friendly cloud-based platform designed for creating interactive 360-degree virtual tours without requiring desktop software downloads. Users can capture panoramas via mobile app, stitch images automatically, add hotspots, floor plans, videos, and custom branding, then publish shareable links or embeds. It's particularly suited for real estate, hospitality, and retail to showcase spaces immersively online.
Pros
- Intuitive drag-and-drop interface for quick setup
- Mobile-first capture and seamless cloud uploading
- Robust sharing options including embeds and social media links
Cons
- Limited advanced analytics compared to enterprise tools
- Basic customization options for highly branded experiences
- Storage and tour limits on entry-level plans
Best For
Small to medium-sized real estate agents and businesses needing fast, affordable virtual tours without technical expertise.
Pricing
Free trial available; paid plans start at $29/month (Basic, 10 tours) up to $99/month (Pro, unlimited tours and advanced features).
Asteroom
specializedProduces MLS-compliant 3D virtual tours and floor plans using a simple smartphone scanning process.
One-tap smartphone 360 capture with AI-driven auto-stitching and floor plan generation
Asteroom is a mobile-first virtual tour software that allows users to create professional 360-degree virtual tours using just a smartphone and a simple mount. The app captures panoramic images, automatically stitches them into interactive tours, and supports features like floor plans, hotspots, mattertags, and branding customization. It's designed primarily for real estate, with easy sharing via links, embeds, or QR codes, making property showcasing accessible without expensive equipment.
Pros
- Exceptionally easy smartphone-based capture and auto-stitching
- Quick generation of floor plans and interactive hotspots
- Seamless sharing and embedding options for real estate listings
Cons
- Limited advanced editing tools compared to desktop competitors
- Requires purchase of proprietary phone mount for optimal use
- Subscription pricing can become costly for high-volume users
Best For
Real estate agents and small property managers seeking fast, equipment-light virtual tours for listings.
Pricing
Starts at $29/month (Starter plan, 10 tours), $99/month (Pro plan, unlimited tours), with pay-per-tour options from $19; free trial available.
Cupix
enterpriseGenerates accurate 3D digital twins and virtual tours from construction site photos for facility management.
CupixR's autonomous 3D reconstruction engine that creates accurate digital twins from simple 360° photo sequences without manual stitching
Cupix is a cloud-based virtual tour software that transforms 360-degree photos and videos from cameras, smartphones, or drones into immersive 3D digital twins and interactive virtual tours. It excels in construction progress tracking, real estate showcasing, and facility management with features like precise measurements, annotations, BIM integration, and collaborative viewing. The platform automates 3D reconstruction for scalable site documentation accessible via web, mobile, or VR.
Pros
- Autonomous AI-powered 3D reconstruction from 360° captures
- Robust collaboration and measurement tools for teams
- Strong integration with construction workflows like BIM and drones
Cons
- Higher pricing suited more for enterprises than individuals
- Requires compatible 360° hardware and can have processing delays for large sites
- Moderate learning curve for advanced customization
Best For
Construction managers, real estate developers, and facility teams needing detailed, measurable 3D site tours and progress tracking.
Pricing
Custom enterprise pricing; professional plans start around $500/month with project-based options available upon request.
Tourmake
specializedNo-code platform to quickly assemble interactive virtual tours from uploaded 360 photos with hotspots and maps.
Fully browser-based editor with no installation required, enabling instant creation and editing from any device.
Tourmake is a browser-based platform that enables users to create interactive 360-degree virtual tours without coding or software downloads. It supports uploading panoramic photos, adding hotspots, pop-ups, videos, forms, maps, and floor plans, with options for templates and analytics. Tours can be published instantly for web, social media, embed, or VR viewing, making it suitable for real estate, hospitality, and events.
Pros
- Intuitive drag-and-drop editor accessible from any browser
- Real-time collaboration and multi-device support
- Affordable pricing with a functional free tier
Cons
- Limited advanced 3D features like dollhouse views
- Free plan includes watermarks and storage limits
- Analytics are basic compared to enterprise tools
Best For
Real estate agents, hotels, and small businesses needing quick, professional virtual tours without technical expertise.
Pricing
Free plan available; Pro starts at €29/month; Business at €99/month (annual billing discounts apply).
Roundme
specializedUser-friendly virtual tour creator supporting 360 photos, VR playback, and embedding on websites.
Seamless VR-ready publishing with one-click headset compatibility
Roundme is a cloud-based platform specializing in 360-degree virtual tours, allowing users to upload panoramic images and stitch them into interactive experiences. It offers tools for adding hotspots, floor plans, multimedia embeds, and VR compatibility to create engaging walkthroughs. Ideal for real estate, hospitality, and events, tours can be easily shared via links, embedded on websites, or viewed in VR headsets.
Pros
- Intuitive drag-and-drop editor for quick tour assembly
- Strong sharing and embedding options with VR support
- Free plan available for basic use with up to 5 tours
Cons
- Limited advanced analytics and customization depth
- Watermarks and storage limits on free tier
- No native mobile app for on-site capture
Best For
Real estate agents and small businesses seeking simple, fast-to-deploy virtual tours without a steep learning curve.
Pricing
Free plan (5 tours, watermarks); Pro at $20/month (unlimited tours, no watermarks); Business at $50/month (advanced features, custom domains).
iGUIDE
enterpriseDelivers precise 360 virtual tours with photogrammetry-based floor plans for real estate and commercial use.
Pixel-perfect, legally defensible floor plans with automated precise measurements
iGUIDE is a professional virtual tour software platform specializing in high-resolution 360-degree tours for real estate. It uses proprietary iGUIDE cameras to capture spaces quickly, automatically generating dimensionally accurate floor plans, 3D models, and precise measurements. The platform supports MLS integrations, custom branding, and easy sharing options for immersive property walkthroughs.
Pros
- Exceptionally accurate floor plans with certified measurements
- High-quality 360-degree imaging and seamless MLS integrations
- Fast capture process with automated processing
Cons
- Requires expensive proprietary camera hardware
- Steeper learning curve for non-professionals
- Limited flexibility without iGUIDE ecosystem
Best For
Real estate professionals and photographers needing precise, measurement-accurate virtual tours for listings.
Pricing
iGUIDE camera hardware starts at ~$20,000; software subscriptions from $99/month or pay-per-tour options (~$50-100 per tour).
Conclusion
The top virtual tour tools showcase varied strengths, but Matterport claims the top spot with its immersive 3D experiences and advanced capabilities. Kuula shines with professional 360 tours and seamless sharing, while CloudPano excels in live streaming and branding, each tailored to distinct needs. Together, they demonstrate the versatility of virtual tour software across industries.
To start crafting exceptional virtual experiences, try Matterport—its immersive 3D tours and robust features make it the ultimate choice for bringing content to life, whether in real estate, commercial spaces, or beyond.
Tools Reviewed
All tools were independently evaluated for this comparison