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Technology Digital MediaTop 10 Best Small Business IT Management Software of 2026
Ranked comparison of small business it management software, covering Atera, NinjaOne, and Freshservice, with features for IT admins.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Atera is the best pick for small IT teams that need managed endpoint monitoring plus ticket workflow automation, whereas NinjaOne fits when you want repeatable endpoint remediation at scale with governed changes across lean operations.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Atera
Remote monitoring and service desk workflows share context so alerts can drive ticket updates without manual handoffs.
Built for fits when a small IT team needs RMM plus ticket workflow automation for managed endpoints..
NinjaOne
Editor pickActionable automation rules that connect detections to scheduled remediation without manual handoffs.
Built for fits when small IT teams need repeatable endpoint remediation with governed automation at scale..
Freshservice
Editor pickBuilt-in workflow automation ties ticket status, approvals, and service impact to CMDB configuration item relationships.
Built for fits when a small IT team needs automated ITSM workflows and a CMDB-led ticket context..
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Comparison Table
Atera
SMBCloud-based RMM and helpdesk platform designed for MSPs and internal IT teams managing small business infrastructure.
Remote monitoring and service desk workflows share context so alerts can drive ticket updates without manual handoffs.
Atera combines remote monitoring and management with ticketing so alerts can attach to service workflows instead of landing in separate systems. Endpoint management centers on the Atera agent for remote control, configuration checks, and asset visibility, which supports day-to-day service and change work. Inventory and license-related tracking help form a working asset list that supports compliance reporting and IT chargeback style analyses.
A key tradeoff is that deeper change-management rigor depends on how tickets, approvals, and scheduling rules are configured by the IT team. Atera fits organizations that want agent-centric operations for a manageable fleet and need tight coordination between alert handling and ticket updates.
- +Unified monitoring and ticketing links alerts to service execution
- +Agent-based remote access supports unattended support workflows
- +Automated scheduled tasks reduce manual patch and script work
- +Multi-tenant MSP governance supports client-level separation
- –Higher ticketing quality depends on rule and escalation configuration
- –Patch automation depth is limited for complex staged deployments
- –Some advanced reporting requires careful data hygiene in inventory
- –Rollout at scale needs disciplined agent management
MSPs and IT managed services teams
Client alerting to ticket workflows
Faster incident closure
On-call IT support teams
Unattended remote assistance sessions
Reduced time to repair
Show 2 more scenarios
IT admins handling patch work
Scheduled remediation with scripts
More consistent patch outcomes
Schedule checks and run standard scripts across selected endpoints during maintenance windows.
IT operations leads
Inventory-driven compliance reporting
Lower reporting effort
Track endpoint details to support reporting needs tied to managed fleet configuration.
Best for: Fits when a small IT team needs RMM plus ticket workflow automation for managed endpoints.
More related reading
NinjaOne
SMBUnified IT operations platform offering endpoint management, patching, and helpdesk for lean IT departments.
Actionable automation rules that connect detections to scheduled remediation without manual handoffs.
NinjaOne provides endpoint agent rollout and ongoing remote monitoring so administrators can inventory systems, collect telemetry, and run unattended remote access when issues block users. Patch deployment window coordination and patch compliance reporting help teams standardize upgrade cadence and track drift across device collections. Automation flows can trigger remediation tasks from detection events and apply the same change logic repeatedly across similar endpoints.
A tradeoff is that deeper policy and automation coverage requires disciplined grouping, naming, and change staging so that bulk actions do not target the wrong endpoints. It fits organizations that need frequent endpoint remediation, such as responding to malware detections, standardizing application installs, and maintaining consistent OS patch baselines across mixed Windows and macOS fleets.
- +Policy-driven patch and remediation actions across endpoint groups
- +Unattended remote access tied to the agent for fast investigation
- +Activity logs that support auditing of admin changes
- +Automation rules that run the same fix repeatedly
- –Automation coverage depends on consistent device grouping hygiene
- –Some advanced workflows require more operational tuning than expected
- –Role separation can take time to model for multi-team operations
- –Large fleet performance depends on collector and agent settings
MSP service desk teams
Resolve incidents with agent-based remote actions
Faster time to containment
IT operations leads
Enforce consistent patch baselines
Lower patch variance
Show 2 more scenarios
Security analysts
Triage alerts and run scripted fixes
Reduced analyst workload
Automation executes controlled remediation steps after suspicious activity is flagged.
IT admins at small firms
Deploy standard software at scale
More consistent workstation setups
Endpoint agent rollout supports repeatable installs with status visibility per cohort.
Best for: Fits when small IT teams need repeatable endpoint remediation with governed automation at scale.
Freshservice
SMBIT service management platform with incident, asset, and change management aligned to ITIL practices.
Built-in workflow automation ties ticket status, approvals, and service impact to CMDB configuration item relationships.
Freshservice covers core IT management needs for small businesses that want one system for support queues, ITIL-aligned incident and change workflows, and asset lifecycle tracking. The UI supports service catalog requests, SLA policies tied to request queues, and escalation rules that move tickets through defined stages. CMDB reconciliation and configuration item relationships help link operational events to business services so reports stay consistent across incidents and changes.
The main tradeoff is that governance depends on disciplined configuration because accurate CMDB data is what makes impact analysis and reporting trustworthy. Freshservice fits best when a small team can standardize onboarding steps for new assets, keep reconciliation schedules running, and define escalation rules that match real support behavior.
- +Workflow automation supports SLA, approvals, and escalations on ticket stages
- +CMDB relationships connect incidents and changes to services and assets
- +Service catalog request forms reduce manual intake and duplicate tickets
- +API and webhooks support system integration and custom provisioning
- –CMDB accuracy requires ongoing configuration and reconciliation discipline
- –Advanced reporting needs thoughtful data mapping to configuration items
- –Some integrations depend on add-ons for full monitoring coverage
- –Complex multi-team governance can require more admin setup time
IT service desk leads
Automate SLA and escalation for queues
Faster resolution and fewer missed deadlines
Operations managers
Run change approvals with ticket linkage
Lower change-related incident rates
Show 2 more scenarios
IT asset coordinators
Track software and hardware lifecycle
Cleaner audits and better inventory hygiene
Asset records stay linked to tickets and configuration items to support consistent lifecycle status.
Small MSP operations
Coordinate shared services across clients
Consistent delivery across client sites
Service catalog and workflow rules help standardize request handling while keeping per-client visibility.
Best for: Fits when a small IT team needs automated ITSM workflows and a CMDB-led ticket context.
Action1
SMBPatch management and endpoint action platform for distributed Windows estates.
Unattended remote access actions paired with patch and inventory context in the same admin workflow.
Action1 focuses on endpoint-centric IT management for small teams that need fast patching, inventory, and remote actions without building a large ops stack. The product centers on a deployed endpoint agent for scanning, patch compliance checks, and unattended remote access workflows.
Admin controls focus on managing device groups, running patch deployment windows, and tracking what happened through activity reporting. Action1 also supports automation through scripted actions and an API surface for integrating endpoint inventory and operational states into internal tooling.
- +Agent-driven patch compliance checks with staged deployment windows
- +Endpoint inventory includes software and system details for operational triage
- +Unattended remote actions reduce time-to-fix for end-user issues
- +API and scripted actions support automation tied to device state
- –Deeper ITSM workflows require integration with an external ticketing system
- –Governance features like fine-grained RBAC controls take deliberate setup
- –Large multi-site change governance can demand extra process layering
- –Advanced network monitoring depends on integrations rather than native topology mapping
Best for: Fits when small teams need agent-based patching, inventory, and remote actions with automation hooks.
PDQ Deploy
SMBWindows patching and software deployment tool with prebuilt package library.
Central task sequences with conditional logic for unattended multi-step installs across targeted endpoints.
PDQ Deploy orchestrates Windows endpoint software installation through scheduled and event-driven task workflows. It uses a centralized console to push scripts, MSI packages, and command-based installs with controlled targeting by machine name, domain group, or collection.
The core automation model is task sequences that can run unattended and support retry logic when installs or network checks fail. PDQ Deploy focuses on execution and change coordination, and it pairs with PDQ Inventory for asset discovery workflows.
- +Task sequences coordinate multi-step installs with retries and conditions
- +Flexible targeting by computer lists, AD groups, and collections
- +Consistent remote execution for MSI, EXE, and command-based workflows
- +Works well with PDQ Inventory for end-to-end asset-to-deploy automation
- –Primary scope is Windows deployments, not cross-platform endpoint management
- –Workflow testing often requires careful lab setup to avoid mis-targeting
- –Advanced reporting depends on external logs and supplemental processes
- –Large-scale rollout planning needs governance around timing and concurrency
Best for: Fits when Windows-focused teams need repeatable software and script deployments with controlled targeting and scheduling.
Lansweeper
SMBAgentless IT asset discovery and inventory platform mapping hardware and software across networks.
Detailed inventory matching for endpoints and software based on discovery results, enabling fast compliance reporting without custom scripts.
Lansweeper fits small IT teams that need fast endpoint and network inventory without relying on manual spreadsheets. It centers on IT asset discovery that combines agent-based data with network probing to populate device inventories, ports, and software details.
The product also supports patch and compliance reporting workflows tied to discovered endpoints and their software inventory. For governance, Lansweeper provides administration controls for scanning scope and data retention so reports stay consistent across IT operations.
- +Agent-assisted discovery plus network probing for broader asset coverage
- +Software inventory output supports license metering and compliance views
- +Automated recurring scans reduce reliance on manual inventory refresh
- +Configurable discovery scope helps contain noisy network scanning
- –Getting clean CMDB-style results requires careful reconciliation rules
- –Deeper workflow automation needs more setup than basic reporting
- –Large networks can produce high scan load without tuning
- –Reporting and alerting granularity depends on how discovery data maps
Best for: Fits when a small IT team needs repeated asset discovery and patch compliance reporting.
ManageEngine Endpoint Central
SMBUnified endpoint management suite covering patch management, MDM, remote control, and USB governance.
Automation-ready job scheduling for patch deployment that can combine multiple software and policy actions per managed group.
ManageEngine Endpoint Central combines endpoint patch deployment, software management, and policy enforcement in one console for managing Windows, macOS, and Linux machines. It also includes device inventory, remote task execution, and OS-level compliance reporting that reduces the need for separate tooling.
Automated remediation runs from predefined baselines and scheduled jobs, which helps standardize change behavior across endpoint agent rollout. Admins can extend workflows with ManageEngine integrations and an API-backed automation surface for scripted operations.
- +Centralized patch deployment and software distribution with scheduling controls
- +Inventory and compliance reports tied to managed endpoint configuration states
- +Remote execution of tasks supports rapid fixes during incident response
- +Automation hooks support scripted operations for repeatable maintenance
- –Initial onboarding for agent rollout and discovery can be time-consuming
- –RBAC and delegation controls require careful role design to avoid overexposure
- –Advanced endpoint hardening often needs tuning to prevent policy conflicts
- –Custom workflow depth depends on integration and scripting rather than built-in flows
Best for: Fits when small IT teams need unified endpoint patching, inventory, and compliance enforcement with automation.
Zabbix
SMBEnterprise-class open-source monitoring platform for networks, servers, virtual machines, and cloud services.
Trigger-based event correlation drives action workflows that can call external scripts with host and item context.
Zabbix delivers remote monitoring and alerting for small business environments through an on-premise data collection model and a mature alert engine. It supports SNMP polling, agent-based metric collection, and log ingestion with dashboards driven by configurable triggers.
Automation is handled through event-driven actions that call scripts and send notifications when thresholds, patterns, or service states change. Admin governance centers on user roles, host group scoping, and change tracking through configuration exports and historical state data.
- +Event-driven trigger actions can run scripts and notifications on state change
- +SNMP polling plus agent metrics cover mixed device types without extra tooling
- +Strong historical data with built-in graphs and correlation for recurring incidents
- +Host groups and template inheritance reduce duplicated monitoring configuration
- –Alert tuning requires iterative threshold work to avoid noisy trigger floods
- –UI configuration can feel slow for large host and item counts
- –Advanced workflows need careful script design and operational runbook discipline
- –Scalable processing depends on capacity planning for database and polling load
Best for: Fits when small teams need on-premise monitoring breadth with event-driven automation.
Pulseway
SMBMobile-first RMM platform enabling remote monitoring and management from smartphones.
Pulseway remote remediation combines real-time endpoint actions with mobile technician workflows for rapid resolution without leaving monitoring.
Pulseway provides remote monitoring and management with an endpoint-first agent rollout and unattended remote access workflows. Core functions include alerting, patch deployment scheduling, and guided remediation actions that can run directly on endpoints without routing everything through a separate desktop.
The console also supports IT asset visibility and monitoring configuration for distributed environments, plus automation hooks for routine tasks. Admin governance centers on managing roles, managing communication settings for agents, and reviewing operational events tied to monitoring and actions.
- +Endpoint remediation actions run from the monitoring console
- +Patch deployment windows can be scheduled per endpoint groups
- +Alert notifications include actionable context for technician triage
- +Agent configuration supports centralized rollout across managed endpoints
- –Advanced reporting for compliance workflows is less granular than larger suites
- –Helpdesk ticketing coverage is limited compared with dedicated PSA tools
- –Automation depth depends on scripting integrations rather than built-in recipes
- –Multi-team governance controls lag in audit-friendly activity partitioning
Best for: Fits when small IT teams need agent-based monitoring with fast remote remediation and basic asset visibility.
InvGate Assets
SMBIT asset management and service desk software tracking hardware, software, and SaaS licenses.
CMDB reconciliation that maps discovered assets into configuration items to keep relationships consistent over time.
InvGate Assets targets small IT teams that need asset discovery, ownership visibility, and audit-ready reporting without building a separate inventory system. Core capabilities include asset lifecycle tracking, software license metering, and CMDB reconciliation to keep configuration items aligned with what is actually deployed.
Admins can configure integrations and workflows to support operational processes like request handling and compliance reporting. Automation and data synchronization focus on keeping endpoint and IT documentation current across ongoing changes.
- +CMDB reconciliation keeps configuration items aligned with real inventory
- +Software license metering supports multi-vendor usage tracking
- +Extensible workflows connect asset data to service processes
- +Audit-focused reporting reduces manual spreadsheet work
- –Automation depth depends on licensing and connected modules
- –Requires careful governance to avoid stale asset relationships
- –Some discovery modes need endpoint readiness to be complete
- –Large environments may need tuning for sync frequency
Best for: Fits when a small IT team needs accurate inventory and license visibility tied to a reconciled CMDB.
Conclusion
After evaluating 10 technology digital media, Atera stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right small business it management software
This buyer's guide covers ten small business IT management software tools, including Atera, NinjaOne, Freshservice, Action1, PDQ Deploy, Lansweeper, ManageEngine Endpoint Central, Zabbix, Pulseway, and InvGate Assets.
It translates the tools' specific standout capabilities into an evaluation checklist, decision steps, and concrete fit guidance for small IT teams and MSP-style operations. It also calls out the most common setup and governance failure modes seen across these tools so teams can plan for them before rollout.
Small business IT management platforms that combine endpoint control, asset context, and service workflows
Small business IT management software centralizes endpoint actions like patching and software deployment, ties them to inventory and monitoring signals, and connects outcomes to ticket and workflow processes.
Tools like NinjaOne focus on policy-driven endpoint remediation, while Freshservice combines ITSM workflows with a CMDB-centered ticket context so changes and incidents stay linked to configuration items. Teams typically use these platforms to reduce manual triage, standardize maintenance windows, and keep audit-ready inventory and license visibility aligned with reality.
Evaluation checklist for small team operations across monitoring, patching, inventory, and ITSM workflows
Small team environments fail when alert handling, patch actions, and inventory context live in separate systems that require manual handoffs.
These tools differ most in how tightly they connect endpoint signals to actions and how much governance and audit control they provide for distributed devices and multi-team work.
Alert-to-ticket or alert-to-remediation automation with shared context
Atera links remote monitoring alerts directly to service desk workflow updates so technicians do not re-create the context during escalation. NinjaOne uses actionable automation rules that connect detections to scheduled remediation without manual handoffs.
CMDB-linked ITSM workflows that tie approvals and impact to configuration items
Freshservice ties workflow status, approvals, and service impact to CMDB configuration item relationships so incidents and changes reflect the assets behind the ticket. InvGate Assets also centers on CMDB reconciliation to keep configuration item relationships aligned with discovered assets over time.
Endpoint agent rollout with unattended remote actions integrated into operations
Action1 pairs unattended remote access actions with patch and inventory context in the same admin workflow so technicians can act without switching consoles. Pulseway runs remote remediation from the monitoring console with mobile technician workflows so fixes happen inside endpoint operations.
Windows deployment orchestration with task sequences and conditional logic
PDQ Deploy uses central task sequences with conditional logic to run unattended multi-step installs across targeted endpoints. ManageEngine Endpoint Central builds scheduling controls for patch and software deployment so jobs can combine multiple actions per managed group.
Discovery coverage that produces usable inventory matching and compliance views
Lansweeper performs detailed inventory matching for endpoints and software based on discovery results, which speeds patch compliance reporting without custom scripts. Action1 also provides endpoint inventory with software and system details to support operational triage alongside patch compliance checks.
Event-driven monitoring automation and on-premise data collection
Zabbix uses trigger-based event correlation to run action workflows that can call external scripts with host and item context. Its SNMP polling plus agent metrics support mixed device types under an on-premise data collection model.
Decision framework for selecting the right control plane for small business IT operations
The fastest path to a good fit starts by picking the primary workflow that must be reliable, either endpoint remediation, ITSM with CMDB context, asset discovery and compliance, or on-premise monitoring automation.
After the primary workflow is set, the next cut is how the tool connects signals to actions, how it handles device grouping and reconciliation discipline, and how governance supports multi-team or MSP-style separation.
Choose the primary workflow the tool must own end-to-end
If endpoint alerts must directly drive ticket updates and scheduled actions, Atera and NinjaOne reduce handoffs by linking detections to execution. If ITSM quality depends on approvals and service impact tied to configuration items, Freshservice is built around CMDB relationships and ticket status automation.
Select the automation philosophy by rollout and execution model
If automation should run as scheduled jobs against device groups with policy-driven actions, NinjaOne and ManageEngine Endpoint Central fit recurring patch and remediation cycles. If automation needs flexible multi-step unattended installs, PDQ Deploy focuses on task sequences and conditional logic for Windows deployments.
Validate inventory and CMDB reconciliation before committing to compliance workflows
If asset discovery output must drive compliance without heavy custom work, Lansweeper produces inventory matching that supports fast compliance reporting. If configuration item relationships must stay consistent over time, InvGate Assets emphasizes CMDB reconciliation to keep inventory-to-configuration mapping aligned.
Decide between console-centric remediation and monitoring-first automation
If technicians want remote remediation and patch context from the monitoring console, Action1 and Pulseway combine endpoint actions with inventory and alert context. If teams want an on-premise monitoring engine with trigger-based event correlation that calls scripts, Zabbix is the stronger match.
Plan governance around grouping hygiene and operational discipline
If device grouping hygiene will be inconsistent, automation quality can degrade in NinjaOne because automation coverage depends on consistent device groups. If CMDB accuracy and reconciliation discipline will be weak, Freshservice and InvGate Assets can require ongoing configuration work to keep ticket context trustworthy.
Which small teams should buy these tools based on actual rollout needs
These tools map to different operational ownership models. Some teams need RMM plus ticket automation in one workflow.
Other teams need CMDB-led ITSM context. Others need asset discovery and license visibility tied to reconciliation.
Small internal IT teams running endpoint remediation and repeatable maintenance
NinjaOne fits teams that need policy-driven patch and remediation actions across endpoint groups plus activity logs for admin change auditing. ManageEngine Endpoint Central fits teams that want centralized patch deployment with scheduling controls and automation hooks across Windows, macOS, and Linux.
Small IT teams or MSP-style groups that want monitoring to directly update service workflows
Atera fits teams that need remote monitoring and service desk workflows to share context so alerts can drive ticket updates without manual handoffs. Pulseway fits teams that want fast remote remediation from monitoring with mobile technician workflows and endpoint groups.
Small teams that prioritize ITSM workflow automation tied to CMDB configuration item relationships
Freshservice fits teams that need change, incident, and problem workflows with approval steps and CMDB relationship context. InvGate Assets fits teams that need CMDB reconciliation plus software license metering and audit-focused reporting that reduces spreadsheet-driven inventory.
Small teams that run Windows deployment operations with controlled targeting
PDQ Deploy fits Windows-focused teams that need scheduled or event-driven task workflows for MSI, EXE, and command-based installs with retries. Action1 fits teams that need agent-driven patch compliance checks with staged deployment windows and unattended remote actions with patch and inventory context.
Small teams that want on-premise monitoring breadth and event-driven script automation
Zabbix fits teams that need SNMP polling and agent metrics with an on-premise data collection model plus trigger-based actions that run external scripts with host and item context. Lansweeper fits teams that need repeated agent-assisted and network-probing discovery to populate inventories, software lists, and patch compliance reporting.
Pitfalls that break small business IT tool rollouts and how to avoid them
Most failures happen when configuration discipline breaks down in the areas that drive automation correctness. Several tools also separate execution from deeper ITSM workflows, which creates gaps if the architecture is not planned.
Relying on automation without enforcing device grouping hygiene
NinjaOne automation quality depends on consistent device grouping, so endpoint groups must be maintained as devices move and roles change. Establish naming and membership rules before enabling remediation automation that runs repeatedly.
Expecting full ITSM coverage from an endpoint tool
Action1 provides unattended remote access plus patch and inventory, but deeper ITSM workflows require integration with an external ticketing system. Pulseway has helpdesk ticketing limitations compared with dedicated PSA tools, so align tool selection with whether incident workflow and SLAs must live inside the platform.
Treating CMDB accuracy as a one-time import instead of ongoing reconciliation
Freshservice requires CMDB accuracy and reconciliation discipline so configuration item relationships stay trustworthy for workflow automation and impact analysis. InvGate Assets can reduce stale relationships through CMDB reconciliation, but governance is still required to prevent outdated mappings when endpoints change.
Underestimating rollout planning and testing for deployment targeting
PDQ Deploy task sequences can mis-target without careful lab setup and testing, especially when computer lists or AD group targeting are changing. ManageEngine Endpoint Central onboarding for agent rollout and discovery can also consume time, so rollout sequencing should be planned before requiring compliance reporting.
Ignoring alert tuning effort for event-driven monitoring automation
Zabbix triggers can flood notifications when thresholds and patterns are not tuned, which increases operational noise and reduces trust. Allocate time for iterative threshold work and runbook alignment before enabling automation-heavy actions at scale.
How We Selected and Ranked These Tools
We evaluated Atera, NinjaOne, Freshservice, Action1, PDQ Deploy, Lansweeper, ManageEngine Endpoint Central, Zabbix, Pulseway, and InvGate Assets using the same editorial criteria across features, ease of use, and value. Features carry the most weight because the core buying decision for this category depends on how alerts, inventory, patching, and service workflows connect. Ease of use and value then influence the final placement when two tools both cover the needed workflows but differ in setup friction and operational overhead.
Atera separated from lower-ranked tools because remote monitoring alerts and service desk workflows share context so alerts can drive ticket updates without manual handoffs. That integration lifted both the features score and the ease-of-use score since it reduces repeated technician work when incidents escalate.
Frequently Asked Questions About small business it management software
How do Atera and NinjaOne connect monitoring detections to scheduled remediation actions?
Which tool is better suited for CMDB-centered ticket workflows that include approvals and impact analysis?
What breaks if patch deployment windows are not coordinated with endpoint agent rollout?
How does PDQ Deploy handle unattended multi-step software installations with retry logic?
When network inventory must include ports and software details, how does Lansweeper differ from agent-only inventory?
How do Zabbix and Pulseway implement event-driven automation when thresholds or service states change?
What admin controls are used to keep automated patching and remote actions scoped safely?
How do Freshservice and InvGate Assets approach data synchronization between discovered assets and configuration records?
Which platform best supports ITSM workflows that route tickets based on configurable triggers?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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