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Top 10 Best Small Business Help Desk Software of 2026

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Top 10 Best Small Business Help Desk Software of 2026

Compare small business help desk software options for ticketing, live chat, and routing needs, including tradeoffs for choosing the right fit.

21 min readUpdated Editorially scoped research
How we ranked these tools
01Editorial Scope

Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.

02Source Research

Search agents gather the source set and the review record, including transcriptions of video reviews and podcasts.

Read our full methodology →

Framework: Features 40% · Ease 30% · Value 30%

Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy

Small teams use help desk software to turn inbound email, chat, and message channels into structured tickets with clear ownership, routing, and reporting. This comparison helps operators weigh ticketing depth, shared inbox collaboration, automation rules, and integration constraints when support throughput and configuration effort must stay manageable, with Zoho Desk as a key example.

Front is the best pick for small teams that want shared inbox collaboration because event-driven webhooks let you trigger external processes from message and thread lifecycle moments, while Gorgias is the smarter alternative for ecommerce-focused help desks since programmable webhook events support custom enrichment and routing.

Editor’s top 3 picks

Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.

Editor pick
1

Front

Event-driven automations via webhooks lets teams trigger external processes from specific message and thread lifecycle events.

Best for: Fits when small teams need shared inbox collaboration with API-driven routing and governance.

2

LiveAgent

Editor pick

Built-in call handling records ticket context and disposition codes without forcing manual call-note workflows for agents.

Best for: Fits when a small team needs omnichannel ticketing with SLA enforcement and repeatable agent workflows.

3

Gorgias

Editor pick

Gorgias provides message-triggered automation with programmable webhook events for custom enrichment and routing logic.

Best for: Fits when small teams need fast triage and consistent replies across email and live chat.

Comparison Table

1
FrontBest overall
SMB
9.2/10
Overall
2
8.7/10
Overall
3
vertical specialist
8.6/10
Overall
4
8.4/10
Overall
5
8.1/10
Overall
6
7.7/10
Overall
7
7.4/10
Overall
8
7.3/10
Overall
9
6.9/10
Overall
10
6.7/10
Overall
#1

Front

SMB

Shared inbox platform combining email, chat, and SMS for team collaboration.

9.2/10
Overall
Features9.2/10
Ease of Use9.0/10
Value9.4/10
Standout feature

Event-driven automations via webhooks lets teams trigger external processes from specific message and thread lifecycle events.

Front centralizes email and team inbox workflows into shared threads, with individual agent contexts preserved inside each conversation. It supports omnichannel routing via integrations and API-based extensions, which helps small teams keep ticket activity consistent across systems.

Automation includes rules for assignment and message handling, plus programmable webhooks for event-driven workflows. Admin controls cover agent access governance and audit log visibility for key help desk actions.

Pros
  • +Shared inbox threads keep agent context and internal notes in one view
  • +Rules automate routing and assignment without leaving message workflows
  • +REST API and webhooks support custom triage and external workflow stitching
  • +Audit log and agent RBAC reduce visibility gaps during handoffs
Cons
  • –Advanced workflow coverage depends on careful rule design and queue mapping
  • –Knowledge base and self-service portal features are not the strongest focus area
  • –Omnichannel coverage varies by integration, so channel parity needs validation
  • –Reporting depth for help desk analytics needs export or external BI for nuance
Use scenarios
  • Service and operations teams

    Share customer and internal threads

    Less tool switching

  • Developers and customer ops teams

    Send events to CRM workflows

    More connected processes

Show 2 more scenarios
  • Multi-agent support teams

    Collaborate on handoffs with notes

    Fewer context losses

    Agents use internal notes, mentions, and ownership while preserving thread history for escalations.

  • Support operations managers

    Route requests to specialist queues

    Smarter workload balance

    Rules and assignment logic direct conversations to queues for consistent triage and workload distribution.

Best for: Fits when small teams need shared inbox collaboration with API-driven routing and governance.

#2

LiveAgent

SMB

Omnichannel help desk with live chat, ticketing, and social media integration.

8.7/10
Overall
Features8.7/10
Ease of Use8.7/10
Value8.7/10
Standout feature

Built-in call handling records ticket context and disposition codes without forcing manual call-note workflows for agents.

LiveAgent fits teams that need one place for customer conversations plus fast agent operations. It covers ticket lifecycle management with queues, SLA policy enforcement, and escalation rules that can trigger on ticket status changes. Automation rules can classify inbound messages and keep tickets updated, reducing manual triage.

A key tradeoff is that deeper governance depends on how carefully roles, routing logic, and automation triggers are configured. LiveAgent works well for a small support team that handles mixed channels and needs consistent assignment and response templates across email and chat.

Pros
  • +Shared inbox workflows handle email and live chat under one ticket view
  • +SLA timers and escalation rules can move tickets through defined outcomes
  • +Knowledge base supports article creation tied to agent response usage
  • +Automation rules reduce manual triage across common inbound message types
Cons
  • –Automation logic can become hard to reason about when multiple triggers overlap
  • –Advanced governance needs careful role and queue design to avoid misroutes
  • –Omnichannel setup requires channel-by-channel configuration before full coverage
  • –Reporting depth can feel limited for teams needing deep contact center analytics
Use scenarios
  • Customer support managers

    Enforce SLAs across mixed channels

    Fewer overdue tickets

  • Support team leads

    Route chat and email to queues

    Faster first response

Show 2 more scenarios
  • Support agents

    Standardize replies with macros

    Lower average handling time

    Macros and canned responses speed recurring resolutions while keeping ticket notes structured.

  • Operations and IT

    Sync help desk with other systems

    Fewer manual exports

    Integrations via webhooks and API calls support event-driven updates for external tooling.

Best for: Fits when a small team needs omnichannel ticketing with SLA enforcement and repeatable agent workflows.

#3

Gorgias

vertical specialist

Help desk built specifically for ecommerce stores with Shopify and Magento integration.

8.6/10
Overall
Features8.6/10
Ease of Use8.6/10
Value8.6/10
Standout feature

Gorgias provides message-triggered automation with programmable webhook events for custom enrichment and routing logic.

Gorgias routes customer messages into a shared help desk workflow and lets teams respond across email and live chat from a single agent view. The system centers around templated replies and rules that trigger assignments, labels, and follow-up tasks based on message signals.

Gorgias also supports automation through webhooks and offers an API surface for custom integrations with CRMs and ecommerce data. Admin control focuses on agent access and governance for shared operations, while audit visibility supports review of key changes and activity.

Pros
  • +Rule-driven message routing that updates assignment and labels
  • +Macros and templated replies reduce response variation across channels
  • +REST API and webhooks enable custom workflows and external sync
  • +Shared inbox synchronization keeps email and chat context aligned
Cons
  • –Advanced governance requires careful role and permission design
  • –Complex multi-condition automations take time to test end to end
  • –Some reporting needs external exports for deeper analysis
  • –Channel parity varies by integration depth for nonstandard sources
Use scenarios
  • E-commerce support agents

    Handle order questions with shared customer context

    Faster, more accurate replies

  • Support teams running self-service

    Deflect routine questions using help center content

    Fewer inbound support tickets

Show 2 more scenarios
  • E-commerce support managers

    Automate repetitive tasks with rules and signals

    Less manual workflow work

    Managers use ticket triggers to assign work, add tags, and schedule follow-up tasks.

  • Support operations leads

    Track response and ticket handling metrics

    Better operational visibility

    Leads monitor support activity through ticket and response metrics for operational reporting.

Best for: Fits when small teams need fast triage and consistent replies across email and live chat.

#4

HappyFox

SMB

Help desk ticketing system with multi-channel support and asset management.

8.4/10
Overall
Features8.4/10
Ease of Use8.5/10
Value8.3/10
Standout feature

A built-in customer portal tied to request status updates reduces agent follow-ups for authenticated users.

HappyFox combines ticket lifecycle management with workflow automations for triage, assignment, and escalation rules across inbound requests. Agents can use macros and canned responses while collaborating through shared views of the ticket and contact history. The customer-facing portal supports authentication and a structured way to view and update requests without agent intervention.

Pros
  • +Workflow automations handle triage, assignment, and escalations with clear triggers
  • +Macros and canned responses speed up common agent replies
  • +Customer portal supports request self-service with authentication
  • +Audit trail visibility covers key ticket changes for governance reviews
Cons
  • –Complex custom workflows require more configuration than code-level integration
  • –Advanced reporting depth is limited compared with contact-center suite tools
  • –Some operations depend on add-on style integration paths
  • –Queue tuning can take iterative governance effort for large agent groups
Use scenarios
  • Customer support managers

    Enforce escalations across shared queues

    Fewer missed SLA breaches

  • IT help desk teams

    Manage request changes and links

    Faster root-cause context

Show 2 more scenarios
  • Customer success operations

    Reduce repetitive ticket replies

    Lower agent handle time

    Teams use macros and the knowledge base to handle recurring questions faster.

  • Sales and support coordinators

    Synchronize contact history across channels

    Fewer context resets

    Inbound email and live chat map to unified customer records for better context.

Best for: Fits when small teams need email and chat intake with queue-based routing and automation.

#5

Crisp

SMB

Multi-channel customer messaging platform with shared inbox and chatbot.

8.1/10
Overall
Features8.1/10
Ease of Use8.1/10
Value8.1/10
Standout feature

Real-time chat conversation handling inside a shared inbox with automation rules for routing and response templates.

Crisp handles customer conversations in a shared inbox that combines web chat and messaging-style support with ticket-style workflows. It includes automations for routing, assignment rules, and canned replies that reduce time spent on repetitive triage.

Pros
  • +Conversation-first agent workspace that reduces context switching
  • +Workflow automations for routing and assignment based on conversation signals
  • +Canned replies and templates speed up repetitive responses
  • +Integration options for pushing conversation events into external tools
Cons
  • –Ticket lifecycle coverage is thinner than help desk suites focused on SLAs
  • –Complex governance needs require deliberate configuration across teams
  • –Reporting depth lags systems built around ticket analytics
  • –Multi-channel normalization can be uneven across messaging sources
Use scenarios
  • Small support teams

    Standardize responses with macros

    Faster, consistent customer replies

  • Website customer service

    Run live chat from one inbox

    Centralized real-time visitor support

Show 2 more scenarios
  • Distributed support coverage

    Capture offline messages for later handling

    Fewer unresolved tickets

    Off-hours requests are saved for assignment and response when operators become available.

  • Support and knowledge teams

    Guide customers with chatbot workflows

    More self-serve resolutions

    Knowledge base and bot flows resolve routine issues before routing to agents.

Best for: Fits when support teams need chat-driven conversation handling with practical routing automation.

#6

osTicket

SMB

Open-source ticketing system that is free to self-host.

7.7/10
Overall
Features7.7/10
Ease of Use7.7/10
Value7.7/10
Standout feature

Queue-driven ticket lifecycle with extensible plugin hooks for custom fields, actions, and external system callbacks.

osTicket is an open source help desk that differentiates through ticketing workflows built from a configurable support portal and email-to-ticket intake. It supports ticket assignment with queues, canned replies and ticket status tracking, plus SLA timers tied to ticket states.

Pros
  • +Strong email-to-ticket routing using IMAP and SMTP integration
  • +Configurable ticket queues and assignment workflow for triage
  • +Macros and canned responses reduce repetitive agent typing
  • +Plugin extensibility supports custom workflows and integrations
Cons
  • –Workflow automation and integrations require hands-on configuration
  • –Reporting lacks advanced out-of-the-box analytics for complex operations
  • –Knowledge base and customer portal capabilities are functional but limited
  • –Omnichannel coverage depends on external integrations for chat and phone
Use scenarios
  • Internal IT support teams

    Track employee requests through ticket states

    Shared request workflow

  • Customer support coordinators

    Route inbound email into queues

    Less manual inbox tracking

Show 2 more scenarios
  • Service desk administrators

    Collect standardized details via portal forms

    Cleaner intake submissions

    Configurable requester forms gather consistent information before tickets enter support workflows.

  • Support agents

    Respond faster with canned replies

    More consistent customer responses

    Macros and canned responses help agents standardize recurring replies across common request types.

Best for: Fits when a small team needs configurable ticket workflows with email intake and queue-based assignment.

#7

Help Scout

SMB

Shared inbox and knowledge base designed for small support teams.

7.4/10
Overall
Features7.4/10
Ease of Use7.4/10
Value7.4/10
Standout feature

Shared inbox synchronization with shared ticket context reduces duplicate handling across agents working in parallel.

Help Scout is a small business help desk built around email-first ticket handling and a shared inbox workflow.

Pros
  • +Shared inbox synchronization keeps team replies consistent across multiple agents
  • +Macros and canned responses speed up common message types without losing context
  • +Knowledge base article authoring supports fast internal drafts and publish workflows
  • +REST API and webhooks enable ticket and customer sync to external systems
Cons
  • –Live chat handling is limited versus full contact center chat management tools
  • –Omnichannel coverage outside email depends on third-party integrations
  • –Advanced workflow automation needs careful rule design to avoid routing loops
  • –Reporting depth for operational KPIs is lighter than specialized support analytics suites
Use scenarios
  • Support and knowledge management teams

    Publish answers in help center

    Customers resolve questions independently

  • Service desk managers

    Set escalation for time-sensitive cases

    At-risk tickets get follow-up

Show 2 more scenarios
  • Customer support agents

    Reuse articles during live replies

    More consistent, faster responses

    Agents search and apply organized help articles while responding in shared inbox conversations.

  • Customer support teams

    Triage inbound email into inboxes

    Requests tracked by owner

    Shared inboxes collect requests and route them with assignment controls for clear ownership.

Best for: Fits when email-driven support teams need shared inbox collaboration plus API-based system sync.

#8

Zoho Desk

SMB

Context-aware help desk integrated with the Zoho ecosystem offering a free plan.

7.3/10
Overall
Features7.3/10
Ease of Use7.3/10
Value7.3/10
Standout feature

Macros and canned responses can be applied from templates inside the ticket view to standardize answers at scale.

Zoho Desk keeps tickets organized with tags, categories, and workflow automation rules that can trigger on status changes, fields, and events. Omnichannel coverage includes email-to-ticket routing, live chat handling, and call logging features that attach contact context to tickets. Agent operations are managed through assignment queues and escalation rules that can be enforced by SLA policies.

Pros
  • +Workflow automations trigger on ticket fields, events, and status changes
  • +SLA policy enforcement with escalation rules reduces missed response windows
  • +Shared inbox synchronization keeps email threads consistent across agents
  • +Knowledge base supports in-context guidance for repeat support answers
Cons
  • –Complex department and rule configuration can slow time-to-stable workflows
  • –Omnichannel coverage relies on channel-specific setup and linking steps
  • –Deep customization can require admin-level attention to rule ordering
  • –Some advanced automation scenarios need careful data hygiene in tickets
Use scenarios
  • Customer support team leads

    Enforce SLAs with escalation rules

    Fewer SLA breaches

  • Customer service agents

    Handle email and chat from one queue

    Faster first response

Show 2 more scenarios
  • Operations and support admins

    Automate assignment from ticket fields

    Reduced manual triage

    Automations route tickets to assignment queues based on category and custom fields.

  • IT support teams

    Link incident and change requests

    Better troubleshooting continuity

    Desk workflows can connect related work items so ticket history stays navigable.

Best for: Fits when small teams need SLA-driven routing and guided replies across multiple channels.

#9

Trengo

SMB

Omnichannel customer communication platform with shared inbox and automation.

6.9/10
Overall
Features6.9/10
Ease of Use6.9/10
Value6.9/10
Standout feature

Trengo’s ticket conversation timeline unifies channel messages into one shared workspace for consistent handling and internal collaboration.

Trengo is a small business help desk focused on omnichannel customer support in one shared workspace. It combines a shared inbox, ticket routing, and collaboration tools so email, chat, and other channels can feed the same ticket lifecycle.

Pros
  • +Omnichannel shared inbox keeps conversations in one ticket timeline
  • +Workflow automations route and prioritize without manual triage
  • +Macros and canned responses speed up repeated customer replies
  • +Strong agent collaboration tools for handoffs and internal notes
Cons
  • –Advanced governance needs careful queue and rule design to avoid loops
  • –Some deeper reporting requires exporting or external analysis
  • –Knowledge base authoring coverage can feel lighter than full CMS workflows
  • –Complex multi-step automations can be harder to debug in practice
Use scenarios
  • Social support service teams

    Handle WhatsApp and Messenger chats centrally

    Less channel switching and continuity

  • Support operations and technical teams

    Sync ticket events to external systems

    More synchronized ticket data

Show 2 more scenarios
  • High-volume support teams

    Answer recurring questions with canned replies

    Reduced repetitive handling effort

    Workflow rules and AI-assisted drafts reduce manual work while keeping agent review in the loop.

  • Support managers

    Escalate aging conversations via SLAs

    More predictable urgent handling

    Escalation and service-level rules route threads through queues predictably for urgent issues.

Best for: Fits when small teams need email and chat consolidation with automated routing and low-friction agent collaboration.

#10

EngageBay

SMB

All-in-one CRM with help desk ticketing included in the free plan.

6.7/10
Overall
Features6.7/10
Ease of Use6.7/10
Value6.7/10
Standout feature

Automation rules that route tickets into assignment queues based on workflow state changes.

EngageBay fits small teams that want help desk features paired with CRM-style contact history in one place. Ticket intake supports common channels like email-to-ticket routing and shared inbox handling, and agents can use macros and canned responses to reduce repetitive replies.

Pros
  • +Email-to-ticket routing works with shared inbox handling for centralized intake
  • +Macros and canned responses speed up repeat ticket handling
  • +Built-in automation moves tickets into assignment queues based on workflow triggers
  • +Knowledge base article authoring supports internal and customer self-service
Cons
  • –Admin control depth is lighter than enterprise help desk governance models
  • –Omnichannel feature coverage is narrower than full contact center suites
  • –Workflow customization depends on the platform’s available automation trigger set
  • –High-volume reporting needs careful configuration to keep SLAs visible
Use scenarios
  • Small support teams

    Turn inbound emails into tracked tickets

    Faster triage and tracking

  • Small service businesses

    Assign leads and service requests

    Clear ownership and follow-up

Show 2 more scenarios
  • Small revenue teams

    Connect campaigns to sales follow-up

    More informed follow-up

    Teams connect campaign activity and contact records to pipeline stages and sales tasks for handoff context.

  • Small outbound sales teams

    Log outreach and manage next actions

    Coordinated next steps

    Reps track deal stages, record outreach, and organize pending follow-ups with tasks and sequences.

Best for: Fits when a small team needs fast ticket intake, basic automation, and self-service articles.

Conclusion

After evaluating 10 small business help desk software, Front stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.

Our Top Pick
Front

Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.

Frequently Asked Questions About Small Business Help Desk Software

How do Zoho Desk and Help Scout handle shared inbox synchronization across multiple agents?
Zoho Desk syncs shared inbox activity so ticket context stays aligned across agent work in the same ticket lifecycle. Help Scout also uses shared inbox synchronization, which keeps ticket state and collaboration context consistent for agents working in parallel.
Which tool offers the most granular automation triggers for routing and follow-ups using webhook event schema?
Gorgias can trigger message-triggered automations that emit programmable webhook events for custom enrichment and routing logic. Front provides event-driven automations via webhooks tied to specific message and thread lifecycle events, but Gorgias centers the logic on customer message signals.
When does a help desk configuration need change to support SSO, and which systems are built around SAML assertion?
SSO changes require aligning identity and access governance with how the help desk provisions agent identities. Zoho Desk integrates within the Zoho identity setup for agent access, while osTicket supports configurable authentication and user roles through its admin configuration.
How do LiveAgent and Crisp differ in what drives omnichannel ticket creation and ongoing conversation context?
LiveAgent routes shared inbox interactions across email, live chat, and phone into shared ticket workflows with agent-facing workflow controls. Crisp also runs web chat in a shared inbox, but it treats chat conversations as a ticket-style workflow with routing and canned response automation from the conversation timeline.
What breaks if ticket fields and tags are not mapped during data migration into osTicket or Front?
If ticket fields and tags do not map to the target data model, filters and assignment queues fail to reproduce the original routing intent. osTicket relies on configurable ticket workflows and export or migration formats, and Front keeps conversation threads that can lose mapping fidelity if external fields are not translated into its thread and ticket structure.
Which admin controls matter most for agent permissions and audit trail visibility in HappyFox versus Front?
HappyFox focuses on agent permissions tied to assignment queues and audit trail visibility on ticket changes. Front emphasizes admin control for agent access governance and audit log visibility for key help desk actions, which supports stricter oversight across shared inbox operations.
How does Zoho Desk’s macro system differ from LiveAgent’s canned response approach for standardizing replies?
Zoho Desk applies macros and canned responses from templates inside the ticket view to standardize answers at scale. LiveAgent offers canned responses and automation rules that route and update tickets, but its standardization is typically reinforced through workflow automation rather than template-driven macro application inside the ticket view.
Which tool best supports CRM sync and contact history matching without manual integration work?
EngageBay pairs ticket intake with CRM-style contact history in one place, which reduces the need for manual context stitching. Gorgias also supports API-based custom integrations for syncing CRM and ecommerce data, but it requires integration logic to connect contact history to the help desk workflow.
Where does help desk extensibility fall short when a team needs deeper workflow customization beyond basic plugins?
osTicket supports extensibility through plugins and server-side hooks that connect external systems via its API surface, but deeper workflow customization can depend on plugin availability. Front and Gorgias can push richer customization through programmable webhooks and REST-style API surfaces, which makes event-driven enrichment and routing logic easier to implement without changing the core UI workflow.

Tools reviewed

Primary sources checked during evaluation.

Referenced in the comparison table and product reviews above.

How to Choose the Right Small Business Help Desk Software

Small business help desk options differ most in how tickets move and how admins control what agents can do; those choices show up in configuration, permissions, and reporting. We look at response-time views, so you can judge throughput without guessing.

Ticket routing and assignment workflow

Why it matters

Ticket routing and assignment workflow determines whether inbound work lands in the right queue and reaches the right person fast. If it’s rigid, you end up babysitting tickets instead of running a repeatable process.

How to check

In the demo, ask how a new email becomes a ticket, then show the path to assignment. Try changing routing rules for two example request types and confirm what happens to existing tickets.

Automation triggers for ticket lifecycle

Why it matters

Automation triggers for ticket lifecycle reduce manual steps like setting status and reassigning when conditions change. When automation is weak or opaque, your team’s process drifts ticket by ticket.

How to check

Request a workflow example that changes status when a condition is met, and show what actions it can take. Then verify where the system records the change so you can audit later.

Audit log for ticket changes

Why it matters

An audit log for ticket changes helps you answer who changed what and when, especially when multiple agents touch a ticket. That visibility matters for consistent handoffs and internal checks.

How to check

On a sample ticket, make a change to status or assignee and open the ticket’s history panel. Ask whether edits to fields (and by whom) show up in the same trail.

Agent permissions and role-based access

Why it matters

Agent permissions and role-based access control prevents accidental changes to routing, billing-like fields, or customer-visible notes. If RBAC is thin, small teams either over-share access or block needed work.

How to check

In admin settings, show how you create two roles with different rights, then demonstrate what each role can do on the same ticket. Ask whether restricted fields remain editable via bulk actions or only via single-ticket edits.

Response-time and backlog reporting views

Why it matters

Response-time and backlog reporting views tell you whether the help desk is keeping up and where work stacks. Without reliable views, teams can’t tune staffing or workflows based on evidence.

How to check

Request a report that shows first response time and open-ticket aging by assignee or queue. Export or view it after you run a small scenario with two tickets and confirm the numbers change the way you expect.

API access and data export for tickets

Why it matters

API access and data export for tickets support automation outside the help desk and keep your records portable. If the export is limited or the API is inconsistent, your ops plan becomes harder to maintain.

How to check

Ask for the documented API endpoints relevant to tickets and ticket events, and confirm whether you can query by status and timestamps. Also request an export of tickets with key fields, then check that it includes updates, not just the current snapshot.

Red flags

  • Routing rules can’t be tested in a demo scenario without manual work.
  • Ticket history doesn’t clearly show who changed what and when.
  • Reports don’t update based on the exact ticket events you trigger.

Fit by situation

  • If your team routes work by request type, prioritize ticket routing and assignment workflow.
  • If you want fewer manual status updates, prioritize automation triggers for ticket lifecycle.
  • If you need evidence for internal reviews, prioritize audit log for ticket changes.
Commissioned Research

Funding and competing interests

This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.

They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.

Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →

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