Quick Overview
- 1#1: Salesforce - Delivers comprehensive CRM with customizable sales dashboards for pipeline tracking, forecasting, and performance analytics.
- 2#2: HubSpot - Provides intuitive sales dashboards integrated with CRM for revenue insights, deal progression, and team performance monitoring.
- 3#3: Tableau - Enables interactive data visualization and custom sales dashboards for deep analytics and storytelling.
- 4#4: Microsoft Power BI - Offers robust BI dashboards for sales data integration, real-time reporting, and AI-driven insights.
- 5#5: Pipedrive - Features visual sales pipeline dashboards for deal management, activity tracking, and revenue forecasting.
- 6#6: Domo - Builds real-time executive sales dashboards connecting multiple data sources for agile decision-making.
- 7#7: Looker - Powers semantic modeling for scalable sales analytics and embedded dashboards.
- 8#8: Sisense - Creates embedded, high-performance sales dashboards with advanced analytics for complex datasets.
- 9#9: Qlik Sense - Utilizes associative engine for exploratory sales dashboards and predictive insights.
- 10#10: Geckoboard - Simplifies KPI tracking with TV-friendly sales dashboards for real-time team visibility.
We evaluated tools based on feature depth (customization, integration, real-time analytics), user experience (intuitiveness, scalability), and value (cost-effectiveness relative to capabilities), ensuring they cater to diverse needs, from small teams to large enterprises.
Comparison Table
Sales dashboards are essential for tracking performance and driving informed decisions, with a range of tools available to suit different business needs. This comparison table examines top platforms like Salesforce, HubSpot, Tableau, Microsoft Power BI, Pipedrive, and more, outlining key features, usability, and value to help readers identify the best fit for their sales operations.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Salesforce Delivers comprehensive CRM with customizable sales dashboards for pipeline tracking, forecasting, and performance analytics. | enterprise | 9.4/10 | 9.8/10 | 7.2/10 | 8.5/10 |
| 2 | HubSpot Provides intuitive sales dashboards integrated with CRM for revenue insights, deal progression, and team performance monitoring. | specialized | 9.1/10 | 9.4/10 | 8.9/10 | 8.7/10 |
| 3 | Tableau Enables interactive data visualization and custom sales dashboards for deep analytics and storytelling. | enterprise | 9.1/10 | 9.8/10 | 7.6/10 | 8.2/10 |
| 4 | Microsoft Power BI Offers robust BI dashboards for sales data integration, real-time reporting, and AI-driven insights. | enterprise | 8.7/10 | 9.3/10 | 7.9/10 | 8.5/10 |
| 5 | Pipedrive Features visual sales pipeline dashboards for deal management, activity tracking, and revenue forecasting. | specialized | 8.7/10 | 8.5/10 | 9.2/10 | 8.0/10 |
| 6 | Domo Builds real-time executive sales dashboards connecting multiple data sources for agile decision-making. | enterprise | 8.2/10 | 9.0/10 | 7.5/10 | 7.0/10 |
| 7 | Looker Powers semantic modeling for scalable sales analytics and embedded dashboards. | enterprise | 8.5/10 | 9.2/10 | 7.5/10 | 8.0/10 |
| 8 | Sisense Creates embedded, high-performance sales dashboards with advanced analytics for complex datasets. | enterprise | 8.1/10 | 8.7/10 | 7.4/10 | 7.6/10 |
| 9 | Qlik Sense Utilizes associative engine for exploratory sales dashboards and predictive insights. | enterprise | 8.2/10 | 9.0/10 | 7.5/10 | 7.8/10 |
| 10 | Geckoboard Simplifies KPI tracking with TV-friendly sales dashboards for real-time team visibility. | specialized | 8.1/10 | 8.0/10 | 9.3/10 | 7.7/10 |
Delivers comprehensive CRM with customizable sales dashboards for pipeline tracking, forecasting, and performance analytics.
Provides intuitive sales dashboards integrated with CRM for revenue insights, deal progression, and team performance monitoring.
Enables interactive data visualization and custom sales dashboards for deep analytics and storytelling.
Offers robust BI dashboards for sales data integration, real-time reporting, and AI-driven insights.
Features visual sales pipeline dashboards for deal management, activity tracking, and revenue forecasting.
Builds real-time executive sales dashboards connecting multiple data sources for agile decision-making.
Powers semantic modeling for scalable sales analytics and embedded dashboards.
Creates embedded, high-performance sales dashboards with advanced analytics for complex datasets.
Utilizes associative engine for exploratory sales dashboards and predictive insights.
Simplifies KPI tracking with TV-friendly sales dashboards for real-time team visibility.
Salesforce
enterpriseDelivers comprehensive CRM with customizable sales dashboards for pipeline tracking, forecasting, and performance analytics.
Einstein Analytics, providing AI-driven predictive insights, automated narratives, and natural language querying directly within interactive dashboards
Salesforce is a comprehensive CRM platform renowned for its Sales Cloud, which delivers powerful, customizable sales dashboards for visualizing key metrics like pipeline health, forecasts, and performance trends. It integrates real-time data from across the sales ecosystem, enabling dynamic reporting and AI-driven insights via Einstein Analytics. As the industry leader, it supports unlimited dashboards with drill-down capabilities, mobile access, and seamless collaboration for sales teams.
Pros
- Extremely customizable and scalable dashboards with real-time updates
- AI-powered Einstein insights for predictive forecasting and anomaly detection
- Deep integration with CRM data and thousands of apps via AppExchange
Cons
- Steep learning curve requiring training and admin expertise
- High pricing that may not suit small businesses
- Occasional performance lags with very large datasets
Best For
Large enterprises and growing sales teams needing advanced, fully integrated dashboard solutions within a robust CRM ecosystem.
Pricing
Starts at $25/user/month (Essentials) to $300+/user/month (Unlimited), plus add-ons like Einstein (~$50/user/month); custom enterprise pricing available.
HubSpot
specializedProvides intuitive sales dashboards integrated with CRM for revenue insights, deal progression, and team performance monitoring.
AI-powered sales forecasting and predictive analytics integrated directly into interactive dashboards
HubSpot is a comprehensive CRM platform with robust sales dashboard capabilities, enabling teams to visualize pipelines, track deals, forecast revenue, and monitor key performance metrics in real-time. Its dashboards integrate seamlessly with marketing and service tools, providing a 360-degree view of customer data and sales activities. Customizable reports and AI-powered insights help sales leaders make data-driven decisions efficiently.
Pros
- Highly customizable dashboards with real-time data visualization and forecasting
- Seamless integration across CRM, marketing, and service hubs for unified insights
- Free tier available with core sales dashboard functionality
Cons
- Advanced features locked behind higher-tier pricing plans
- Steep learning curve for full customization and complex reporting
- Resource-intensive for very small teams due to feature breadth
Best For
Mid-sized sales teams seeking an integrated CRM with powerful, scalable dashboard tools.
Pricing
Free CRM with basic dashboards; Sales Hub Starter at $20/user/month, Professional at $90/month (min. 2 users), Enterprise at $150/month (min. 5 users), billed annually.
Tableau
enterpriseEnables interactive data visualization and custom sales dashboards for deep analytics and storytelling.
VizQL technology for instant, code-free visual analytics from massive datasets
Tableau is a powerful data visualization platform renowned for creating interactive, shareable dashboards that turn complex sales data into actionable insights. It connects to hundreds of data sources, supports real-time updates, and offers advanced analytics for tracking sales KPIs, forecasting trends, and monitoring pipeline performance. Ideal for sales teams, it enables drag-and-drop visualization building with features like calculated fields and parameters tailored to sales metrics.
Pros
- Exceptional interactive visualizations and storytelling capabilities
- Seamless integration with numerous data sources including CRM like Salesforce
- Robust performance with large datasets and real-time data refresh
Cons
- Steep learning curve for non-technical users
- High pricing that may not suit small teams
- Resource-intensive requiring powerful hardware for optimal performance
Best For
Mid-to-large enterprises with data analysts or sales ops teams needing highly customizable, advanced sales dashboards.
Pricing
Subscription-based: Creator ($75/user/month), Explorer ($42/user/month), Viewer ($15/user/month); annual billing required.
Microsoft Power BI
enterpriseOffers robust BI dashboards for sales data integration, real-time reporting, and AI-driven insights.
AI Visuals and natural language Q&A for instant sales trend discovery without coding
Microsoft Power BI is a robust business analytics tool that transforms raw sales data into interactive dashboards, visualizations, and reports for tracking KPIs like revenue, pipeline health, and customer trends. It connects seamlessly to hundreds of data sources, including CRM systems like Dynamics 365 and Excel, enabling real-time insights and collaborative sharing. With AI-driven features, it supports predictive forecasting and natural language querying, making it a staple for enterprise sales analytics.
Pros
- Extensive data connectivity and real-time refresh for live sales monitoring
- Rich library of interactive visuals and AI-powered insights
- Seamless integration with Microsoft ecosystem like Teams and Excel
Cons
- Steep learning curve for DAX formulas and advanced modeling
- Premium features require capacity-based pricing for scalability
- Limited out-of-box templates for niche sales scenarios
Best For
Mid-to-large sales teams in Microsoft-heavy environments seeking scalable, enterprise-grade dashboards.
Pricing
Free tier available; Pro at $10/user/month; Premium per-user $20 or capacity-based starting at $4,995/month.
Pipedrive
specializedFeatures visual sales pipeline dashboards for deal management, activity tracking, and revenue forecasting.
Drag-and-drop visual sales pipeline that simplifies deal tracking and forecasting like a digital Kanban board.
Pipedrive is a sales-focused CRM platform that excels in visual pipeline management, allowing teams to track deals, activities, and revenue forecasts through intuitive drag-and-drop interfaces. It offers customizable sales dashboards displaying key metrics like win rates, deal velocity, and team performance in real-time. With built-in automation, email integration, and AI-powered insights, it streamlines sales workflows for better efficiency.
Pros
- Highly visual and customizable pipeline dashboards
- Seamless mobile app for on-the-go sales management
- Robust integrations with 500+ tools including Google Workspace and Zapier
Cons
- Reporting and advanced analytics require higher tiers or add-ons
- Pricing scales quickly for larger teams with full features
- Limited native marketing automation compared to full-suite CRMs
Best For
Small to mid-sized sales teams seeking an intuitive, pipeline-centric dashboard without complex setup.
Pricing
Essential ($14/user/mo), Advanced ($29/user/mo), Professional ($49/user/mo), Enterprise ($99/user/mo); annual billing discounts available.
Domo
enterpriseBuilds real-time executive sales dashboards connecting multiple data sources for agile decision-making.
Mr. Roboto AI for automated insights and natural language querying on sales data
Domo is a cloud-based business intelligence platform that connects data from over 1,000 sources to create interactive, real-time dashboards for sales performance tracking, pipeline management, and forecasting. It empowers sales teams with customizable visualizations, KPI monitoring, and collaborative tools to drive data-driven decisions. Ideal for enterprises, Domo combines BI with workflow automation for comprehensive sales analytics.
Pros
- Extensive data connectors including Salesforce and other CRMs
- Real-time dashboards with alerts and mobile access
- AI-driven insights and app ecosystem for customization
Cons
- High cost with custom enterprise pricing
- Steep learning curve for non-technical users
- Overkill for simple sales reporting needs
Best For
Large enterprises with complex sales data needing real-time BI dashboards and integrations.
Pricing
Custom quote-based pricing; typically starts at $10,000+ annually for standard plans, scaling with users and features.
Looker
enterprisePowers semantic modeling for scalable sales analytics and embedded dashboards.
LookML semantic modeling language for consistent, developer-friendly data definitions
Looker is a powerful cloud-based business intelligence platform owned by Google Cloud, specializing in data modeling and interactive dashboards for analyzing sales metrics like revenue, pipeline health, and customer trends. It uses LookML, a proprietary modeling language, to create reusable, governed data models that connect to SQL databases and data warehouses. Sales teams leverage it for custom, embeddable dashboards that scale with enterprise needs.
Pros
- Robust LookML for version-controlled data modeling and governance
- Seamless integration with Google Cloud and major data warehouses
- Highly customizable and embeddable sales dashboards
Cons
- Steep learning curve requiring SQL/LookML knowledge
- Enterprise pricing can be costly for small teams
- Less intuitive drag-and-drop interface than competitors
Best For
Enterprise sales teams with technical analysts needing scalable, governed sales dashboards integrated with data warehouses.
Pricing
Custom enterprise pricing, typically $5,000+ per month based on users and usage; contact sales for quotes.
Sisense
enterpriseCreates embedded, high-performance sales dashboards with advanced analytics for complex datasets.
Elasticube technology for ultra-fast analytics on massive, blended datasets without pre-aggregation
Sisense is a powerful business intelligence platform specializing in embedded analytics and interactive dashboards for visualizing complex sales data from disparate sources. It allows sales teams to build dynamic sales dashboards tracking KPIs, revenue forecasts, pipeline analysis, and customer trends with real-time updates. The platform's strength lies in its ability to handle big data through proprietary data modeling, enabling scalable insights without traditional ETL processes.
Pros
- Superior data blending and mashup capabilities for complex sales datasets
- High-performance dashboards with sub-second query speeds via Elasticube
- Strong embedded analytics for integration into CRM and sales apps
Cons
- Steep learning curve for non-technical users
- Enterprise-level pricing lacks transparency and affordability for SMBs
- Fewer pre-built sales-specific templates compared to simpler tools
Best For
Mid-to-large enterprises with complex sales data ecosystems and data-savvy teams needing embedded, high-performance analytics.
Pricing
Custom quote-based pricing for enterprises, typically starting at $25,000+ annually depending on users and data volume.
Qlik Sense
enterpriseUtilizes associative engine for exploratory sales dashboards and predictive insights.
Associative data engine that reveals hidden connections in sales data without predefined queries
Qlik Sense is a powerful BI and analytics platform that leverages an associative data engine to enable intuitive data exploration and interactive dashboard creation. For sales dashboard software, it excels in visualizing sales performance metrics, forecasting trends, and uncovering hidden relationships across large datasets without rigid hierarchies. Users can build dynamic, responsive dashboards that support real-time decision-making for sales teams.
Pros
- Associative engine allows free-form data discovery beyond traditional filters
- AI-driven Insight Advisor automates visualization and insight generation
- Robust integrations with CRM, ERP, and sales data sources like Salesforce and SAP
Cons
- Steeper learning curve for the associative model compared to drag-and-drop only tools
- Enterprise pricing can be expensive for small sales teams
- Performance may lag with very large datasets without optimization
Best For
Enterprise sales organizations requiring advanced data exploration and associative analytics for complex sales performance dashboards.
Pricing
Subscription-based starting at ~$30/user/month for Analyzer capacity; scales to $70+/user/month for Premium with custom enterprise quotes.
Geckoboard
specializedSimplifies KPI tracking with TV-friendly sales dashboards for real-time team visibility.
TV Dashboard mode with auto-refresh and full-screen optimization for wall-mounted displays
Geckoboard is a real-time dashboard platform designed for teams to visualize key metrics from over 90 integrations, including sales tools like Salesforce, HubSpot, and Pipedrive. It excels in creating simple, TV-friendly displays for monitoring sales KPIs such as revenue, pipeline velocity, and deal stages. The tool emphasizes speed and simplicity, allowing non-technical users to build and share dashboards quickly without coding.
Pros
- Exceptionally easy drag-and-drop interface for quick dashboard creation
- Strong integrations with popular sales CRMs and real-time data syncing
- Optimized for large-screen TV displays to keep teams aligned
Cons
- Limited advanced customization and data manipulation options
- Pricing scales quickly with additional dashboards rather than users
- Lacks built-in predictive analytics or deep BI capabilities
Best For
Sales teams in SMBs or mid-sized companies needing simple, always-on TV dashboards for real-time KPI monitoring without complex setup.
Pricing
Starts at $49/month (billed annually) for 1 dashboard; Scale plan at $99/month for 5 dashboards; custom Enterprise pricing.
Conclusion
Across the reviewed tools, Salesforce leads as the top choice, delivering a comprehensive CRM with customizable dashboards for pipeline tracking, forecasting, and performance analytics. HubSpot, with its intuitive interface and CRM integration, remains a standout alternative for focused revenue insights, while Tableau excels in interactive visualization and storytelling for deep analytics needs—each offering unique strengths to suit diverse workflows.
Ready to enhance your sales performance? Explore Salesforce first to leverage its end-to-end capabilities and transform how you track and optimize your sales strategies.
Tools Reviewed
All tools were independently evaluated for this comparison