Quick Overview
- 1#1: Clari - AI-powered revenue operating system that unifies sales data for accurate forecasting, pipeline management, and performance insights.
- 2#2: Gong - Revenue intelligence platform that captures and analyzes customer conversations to deliver actionable sales insights and coaching.
- 3#3: Salesforce - Enterprise CRM with Einstein AI providing advanced sales analytics, predictive forecasting, and customizable dashboards.
- 4#4: Outreach - Sales engagement platform with deep analytics for pipeline health, seller performance, and revenue forecasting.
- 5#5: Salesloft - Revenue orchestration platform offering deal insights, cadence analytics, and forecasting tools for sales teams.
- 6#6: People.ai - AI-driven platform that analyzes sales activities across tools to generate revenue intelligence and benchmarks.
- 7#7: InsightSquared - Sales performance management software for FP&A, budgeting, forecasting, and operational reporting.
- 8#8: HubSpot - All-in-one CRM with built-in sales analytics for tracking deals, team performance, and revenue trends.
- 9#9: Pipedrive - Visual sales CRM with advanced pipeline reporting, forecasting, and customizable analytics dashboards.
- 10#10: Chorus.ai - Conversation intelligence tool that transcribes sales calls and provides insights for coaching and strategy.
Tools were rigorously assessed based on functionality, user-friendliness, reliability, and comprehensive value, prioritizing solutions that deliver actionable insights across sales, forecasting, and team performance.
Comparison Table
This comparison table examines leading sales analytics tools, including Clari, Gong, Salesforce, Outreach, and Salesloft, to guide users in selecting the best fit. Readers will find key features, practical use cases, and critical differences to streamline their decision-making process.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Clari AI-powered revenue operating system that unifies sales data for accurate forecasting, pipeline management, and performance insights. | specialized | 9.6/10 | 9.8/10 | 8.7/10 | 9.2/10 |
| 2 | Gong Revenue intelligence platform that captures and analyzes customer conversations to deliver actionable sales insights and coaching. | specialized | 9.4/10 | 9.7/10 | 8.9/10 | 8.6/10 |
| 3 | Salesforce Enterprise CRM with Einstein AI providing advanced sales analytics, predictive forecasting, and customizable dashboards. | enterprise | 9.1/10 | 9.7/10 | 7.4/10 | 8.2/10 |
| 4 | Outreach Sales engagement platform with deep analytics for pipeline health, seller performance, and revenue forecasting. | enterprise | 8.6/10 | 9.1/10 | 7.9/10 | 7.7/10 |
| 5 | Salesloft Revenue orchestration platform offering deal insights, cadence analytics, and forecasting tools for sales teams. | enterprise | 8.7/10 | 9.2/10 | 8.0/10 | 7.8/10 |
| 6 | People.ai AI-driven platform that analyzes sales activities across tools to generate revenue intelligence and benchmarks. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 7 | InsightSquared Sales performance management software for FP&A, budgeting, forecasting, and operational reporting. | specialized | 8.2/10 | 8.7/10 | 7.9/10 | 7.6/10 |
| 8 | HubSpot All-in-one CRM with built-in sales analytics for tracking deals, team performance, and revenue trends. | enterprise | 8.2/10 | 8.0/10 | 9.1/10 | 8.4/10 |
| 9 | Pipedrive Visual sales CRM with advanced pipeline reporting, forecasting, and customizable analytics dashboards. | specialized | 7.8/10 | 7.5/10 | 9.2/10 | 8.1/10 |
| 10 | Chorus.ai Conversation intelligence tool that transcribes sales calls and provides insights for coaching and strategy. | specialized | 8.4/10 | 9.1/10 | 8.0/10 | 7.6/10 |
AI-powered revenue operating system that unifies sales data for accurate forecasting, pipeline management, and performance insights.
Revenue intelligence platform that captures and analyzes customer conversations to deliver actionable sales insights and coaching.
Enterprise CRM with Einstein AI providing advanced sales analytics, predictive forecasting, and customizable dashboards.
Sales engagement platform with deep analytics for pipeline health, seller performance, and revenue forecasting.
Revenue orchestration platform offering deal insights, cadence analytics, and forecasting tools for sales teams.
AI-driven platform that analyzes sales activities across tools to generate revenue intelligence and benchmarks.
Sales performance management software for FP&A, budgeting, forecasting, and operational reporting.
All-in-one CRM with built-in sales analytics for tracking deals, team performance, and revenue trends.
Visual sales CRM with advanced pipeline reporting, forecasting, and customizable analytics dashboards.
Conversation intelligence tool that transcribes sales calls and provides insights for coaching and strategy.
Clari
specializedAI-powered revenue operating system that unifies sales data for accurate forecasting, pipeline management, and performance insights.
Continuous AI Forecasting that dynamically updates revenue predictions based on pipeline changes and historical data
Clari is a premier revenue operations platform designed for sales teams, offering AI-powered forecasting, pipeline management, and analytics to drive predictable revenue. It integrates deeply with CRMs like Salesforce to provide real-time visibility into deals, risks, and opportunities, enabling accurate predictions and data-driven decisions. By unifying sales, finance, and executive insights, Clari helps organizations accelerate growth and improve forecast accuracy up to 50%.
Pros
- AI-driven forecasting with exceptional accuracy and real-time updates
- Comprehensive pipeline visibility and deal inspection tools
- Robust integrations with Salesforce, HubSpot, and other enterprise tools
Cons
- High enterprise-level pricing not suitable for SMBs
- Steep initial learning curve and setup complexity
- Limited self-service options; requires sales consultation
Best For
Large enterprise sales teams and revenue leaders prioritizing precise forecasting and cross-functional alignment.
Pricing
Custom enterprise pricing via quote; typically starts at $75+ per user/month, scaling with features and users.
Gong
specializedRevenue intelligence platform that captures and analyzes customer conversations to deliver actionable sales insights and coaching.
Revenue Intelligence engine that automatically detects deal risks, buyer signals, and coaching moments from every interaction
Gong is a revenue intelligence platform that records, transcribes, and analyzes sales calls, meetings, and customer interactions using advanced AI. It provides deep insights into conversation patterns, rep performance, deal risks, and coaching opportunities to help sales teams optimize strategies and forecast revenue. The platform integrates with CRM systems like Salesforce to deliver actionable intelligence across the revenue lifecycle.
Pros
- Exceptional AI-driven conversation analytics and transcription accuracy
- Powerful coaching and performance management tools
- Seamless integrations with major CRMs and sales tools
Cons
- High cost suitable mainly for enterprises
- Steep learning curve for advanced features
- Privacy and data storage concerns with call recordings
Best For
Enterprise sales teams needing advanced conversation intelligence and revenue coaching at scale.
Pricing
Custom enterprise pricing, typically starting at $100+ per user per month, quote-based.
Salesforce
enterpriseEnterprise CRM with Einstein AI providing advanced sales analytics, predictive forecasting, and customizable dashboards.
Einstein AI for automated insights, predictive modeling, and natural language data queries
Salesforce is a comprehensive CRM platform with advanced sales analytics via CRM Analytics (powered by Tableau), offering AI-driven insights, customizable dashboards, and real-time data visualization for sales performance tracking. It enables predictive forecasting, pipeline analysis, and opportunity scoring to drive data-informed sales decisions. Seamlessly integrated with the broader Salesforce ecosystem, it supports large-scale deployments with robust data handling and automation capabilities.
Pros
- Extensive AI-powered analytics and predictive forecasting
- Deep integration with Salesforce CRM for unified data views
- Highly customizable dashboards and reporting tools
Cons
- Steep learning curve and complex setup
- High cost, especially with add-ons
- Overkill for small teams due to enterprise focus
Best For
Enterprise sales teams requiring scalable, AI-enhanced analytics tightly integrated with CRM operations.
Pricing
Starts at $25/user/month for basic CRM; CRM Analytics add-on from $75/user/month, with enterprise plans custom-priced.
Outreach
enterpriseSales engagement platform with deep analytics for pipeline health, seller performance, and revenue forecasting.
Kaia AI for conversation intelligence, automated coaching, and predictive performance insights
Outreach is a comprehensive sales engagement platform that automates outreach sequences, calling, and emailing while providing deep analytics on sales activities and performance. It tracks engagement metrics like email opens, call connects, and meeting bookings, offering dashboards for pipeline visibility, forecasting, and rep coaching. Powered by AI through its Kaia tool, it delivers actionable insights to optimize sales processes and revenue outcomes.
Pros
- Powerful AI-driven analytics and coaching via Kaia for real-time rep improvement
- Detailed activity and engagement tracking with customizable dashboards
- Seamless integrations with Salesforce and other CRMs for unified pipeline insights
Cons
- High pricing suited mainly for enterprises
- Steep learning curve for setup and advanced features
- Analytics more focused on outbound activities than comprehensive inbound or forecasting
Best For
Mid-to-large sales teams scaling outbound prospecting who need integrated engagement and activity-based analytics.
Pricing
Custom enterprise pricing, typically starting at $100/user/month with annual contracts required.
Salesloft
enterpriseRevenue orchestration platform offering deal insights, cadence analytics, and forecasting tools for sales teams.
AI Deal Insights, which automatically scores deals based on buyer engagement signals and predicts win probability.
Salesloft is a comprehensive sales engagement platform with robust analytics capabilities, enabling teams to track sales activities, pipeline health, and revenue forecasts. It provides real-time insights into email performance, call effectiveness, deal progression, and rep productivity through customizable dashboards. With AI-powered conversation intelligence and forecasting tools, it helps sales leaders optimize strategies and coach teams effectively.
Pros
- Deep CRM integrations like Salesforce for unified data
- AI-driven conversation intelligence and deal scoring
- Actionable real-time analytics on pipeline and forecasting
Cons
- High enterprise-level pricing
- Steep learning curve for advanced analytics features
- More engagement-focused than pure analytics standalone tool
Best For
Mid-to-large sales teams needing integrated engagement tracking and analytics within CRM workflows.
Pricing
Custom enterprise pricing, typically starting at $100-150/user/month with annual contracts.
People.ai
specializedAI-driven platform that analyzes sales activities across tools to generate revenue intelligence and benchmarks.
Zero-touch activity capture that automatically logs and analyzes all customer interactions across tools
People.ai is an AI-powered revenue intelligence platform designed for sales teams, automatically capturing customer interactions from emails, calls, meetings, and calendars without manual logging. It analyzes these signals to provide insights into deal progression, pipeline health, forecasting accuracy, and sales performance. The tool integrates seamlessly with CRMs like Salesforce to deliver coaching recommendations, benchmarks, and actionable revenue optimization strategies.
Pros
- Automatic zero-touch capture of all sales activities
- Deep AI-driven insights and forecasting
- Robust integrations with major CRMs like Salesforce
Cons
- Enterprise-level pricing can be steep
- Initial setup and data integration requires IT involvement
- Advanced analytics may overwhelm smaller teams
Best For
Mid-to-large enterprises with complex sales cycles seeking automated revenue intelligence and coaching.
Pricing
Custom enterprise pricing, typically starting at $100+ per user per month, based on company size and features.
InsightSquared
specializedSales performance management software for FP&A, budgeting, forecasting, and operational reporting.
Patented activity-based forecasting engine that correlates rep activities with deal outcomes for superior accuracy
InsightSquared is a sales performance management platform designed to provide sales teams with deep analytics, accurate forecasting, and actionable insights into pipeline health and rep performance. It integrates tightly with CRMs like Salesforce to automate data capture, generate real-time dashboards, and track key activities such as calls, meetings, and deals. The software helps sales leaders identify risks, coach teams effectively, and improve quota attainment through customizable reports and predictive analytics.
Pros
- Seamless Salesforce integration with automated data syncing
- Powerful forecasting combining pipeline stages and activity data
- Highly customizable dashboards and drill-down reporting
Cons
- Steep initial setup and configuration for complex environments
- Pricing is enterprise-focused and expensive for SMBs
- Limited native support for non-Salesforce CRMs
Best For
Mid-market to enterprise sales organizations heavily reliant on Salesforce seeking advanced forecasting and performance coaching tools.
Pricing
Custom quote-based pricing; typically $75-$150 per user per month depending on features and scale.
HubSpot
enterpriseAll-in-one CRM with built-in sales analytics for tracking deals, team performance, and revenue trends.
Revenue attribution that connects sales pipelines directly to marketing efforts for accurate multi-touch insights
HubSpot is a comprehensive CRM platform with robust sales analytics capabilities integrated into its Sales Hub, offering real-time dashboards for pipeline management, revenue forecasting, and team performance tracking. It provides customizable reports, predictive insights, and deal progression analytics drawn from CRM data. While not a standalone sales analytics tool, it excels in unifying sales metrics with marketing and customer service data for holistic revenue intelligence.
Pros
- Seamless integration with CRM, marketing, and service hubs for unified analytics
- Intuitive dashboards and real-time forecasting tools
- Free tier available with solid basic reporting for startups
Cons
- Advanced analytics and custom AI features locked behind expensive Professional/Enterprise tiers
- Lacks deep conversation intelligence or AI coaching found in specialized tools
- Can feel overwhelming for teams not fully committed to the HubSpot ecosystem
Best For
Growing SMBs and mid-market teams already using HubSpot CRM who want integrated sales insights without additional tools.
Pricing
Free CRM with basic analytics; Sales Hub Starter $20/user/mo, Professional $90/user/mo, Enterprise $150/user/mo (billed annually).
Pipedrive
specializedVisual sales CRM with advanced pipeline reporting, forecasting, and customizable analytics dashboards.
Visual Pipeline with real-time analytics overlays for instant deal velocity and win-rate insights
Pipedrive is a sales-focused CRM platform with integrated analytics tools designed to visualize and analyze sales pipelines, track team performance, and forecast revenue. It offers customizable reports, real-time dashboards, and insights into deals, activities, and goals, helping sales teams identify bottlenecks and optimize processes. While not a standalone BI tool, its analytics are tightly woven into CRM workflows for actionable sales intelligence.
Pros
- Intuitive visual pipeline with built-in metrics and reporting
- Customizable dashboards and reports for sales KPIs
- Seamless integration of analytics into daily CRM use
Cons
- Lacks advanced AI-driven predictive analytics
- Reporting depth limited compared to dedicated BI tools
- Customization can feel restrictive for complex data analysis
Best For
Small to mid-sized sales teams seeking straightforward, CRM-embedded analytics for pipeline management and performance tracking.
Pricing
Starts at $14/user/month (Essential) up to $99/user/month (Enterprise), billed annually; 14-day free trial available.
Chorus.ai
specializedConversation intelligence tool that transcribes sales calls and provides insights for coaching and strategy.
AI-driven Deal Intelligence that correlates conversation insights with pipeline data for predictive forecasting
Chorus.ai, now integrated into ZoomInfo's SalesOS platform (zoominfo.com), is a conversation intelligence tool designed for sales teams to record, transcribe, and analyze calls and meetings across platforms like Zoom and phone. It delivers AI-driven insights including sentiment analysis, talk-to-listen ratios, key moments, and personalized coaching recommendations to optimize sales performance and strategies. By surfacing trends from conversations and integrating with CRMs like Salesforce, it helps teams forecast deals more accurately and improve rep effectiveness.
Pros
- Highly accurate transcription and AI-powered insights like sentiment analysis and key moment detection
- Robust coaching tools with scorecards and personalized recommendations
- Strong integrations with Zoom, Salesforce, and ZoomInfo's B2B data for enriched deal intelligence
Cons
- Enterprise-level pricing can be steep for smaller teams
- Some users report occasional transcription inaccuracies with accents or technical jargon
- Post-acquisition integration with ZoomInfo may limit standalone flexibility
Best For
Mid-to-large sales organizations seeking advanced call analytics and coaching within a broader sales intelligence ecosystem.
Pricing
Custom quote-based pricing, typically starting at $100+ per user per month for enterprise plans with volume discounts.
Conclusion
The top sales analytics tools—Clari, Gong, and Salesforce—each offer unique strengths, but Clari stands out as the leading choice, unifying sales data for precise forecasting and pipeline management. Gong excels in conversation intelligence, providing actionable insights to enhance coaching, while Salesforce impresses with its enterprise CRM and Einstein AI capabilities. All three serve distinct needs, but Clari’s holistic approach sets it apart as a top contender.
Take the first step toward better sales performance: explore Clari, the top-ranked tool, to unlock unified data, accurate forecasting, and insights that drive growth.
Tools Reviewed
All tools were independently evaluated for this comparison