Quick Overview
- 1#1: SevenRooms - Comprehensive guest experience platform with CRM for managing reservations, marketing, loyalty, and customer data in restaurants.
- 2#2: Toast - All-in-one restaurant POS system featuring robust CRM tools for customer engagement, loyalty programs, and targeted marketing.
- 3#3: Paytronix - Loyalty and CRM platform tailored for restaurants to drive repeat visits through personalized offers and guest insights.
- 4#4: Lightspeed Restaurant - Cloud POS solution with integrated CRM for customer profiles, feedback, and marketing automation in restaurants.
- 5#5: TouchBistro - Mobile POS for restaurants with CRM capabilities for guest management, loyalty, and relationship building.
- 6#6: Revel Systems - iPad-based POS and CRM system offering customer tracking, loyalty programs, and data analytics for restaurants.
- 7#7: Square for Restaurants - Affordable POS with customer directory, email marketing, and loyalty features for small to mid-sized restaurants.
- 8#8: Thanx - AI-driven CRM and guest engagement platform helping restaurants personalize experiences and boost retention.
- 9#9: Olo - Digital ordering and guest data platform with CRM for capturing preferences and enabling targeted promotions.
- 10#10: Upserve - Restaurant management platform with CRM analytics for sales tracking, guest feedback, and marketing insights.
We ranked tools based on core functionality (like loyalty management, marketing automation, and data insights), user experience, and overall value, ensuring a balanced selection of robust, user-friendly, and cost-effective solutions.
Comparison Table
Navigating restaurant CRM software? This comparison table breaks down top tools like SevenRooms, Toast, Paytronix, Lightspeed Restaurant, TouchBistro, and more, equipping you to identify the best fit for your venue’s unique needs and goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | SevenRooms Comprehensive guest experience platform with CRM for managing reservations, marketing, loyalty, and customer data in restaurants. | specialized | 9.4/10 | 9.7/10 | 8.6/10 | 8.9/10 |
| 2 | Toast All-in-one restaurant POS system featuring robust CRM tools for customer engagement, loyalty programs, and targeted marketing. | enterprise | 9.1/10 | 9.4/10 | 8.6/10 | 8.5/10 |
| 3 | Paytronix Loyalty and CRM platform tailored for restaurants to drive repeat visits through personalized offers and guest insights. | specialized | 9.2/10 | 9.5/10 | 8.5/10 | 9.0/10 |
| 4 | Lightspeed Restaurant Cloud POS solution with integrated CRM for customer profiles, feedback, and marketing automation in restaurants. | enterprise | 8.7/10 | 9.1/10 | 8.2/10 | 8.4/10 |
| 5 | TouchBistro Mobile POS for restaurants with CRM capabilities for guest management, loyalty, and relationship building. | specialized | 8.2/10 | 7.9/10 | 8.5/10 | 7.7/10 |
| 6 | Revel Systems iPad-based POS and CRM system offering customer tracking, loyalty programs, and data analytics for restaurants. | enterprise | 8.1/10 | 8.4/10 | 7.9/10 | 7.7/10 |
| 7 | Square for Restaurants Affordable POS with customer directory, email marketing, and loyalty features for small to mid-sized restaurants. | specialized | 8.1/10 | 7.4/10 | 9.3/10 | 8.7/10 |
| 8 | Thanx AI-driven CRM and guest engagement platform helping restaurants personalize experiences and boost retention. | specialized | 8.2/10 | 8.7/10 | 8.0/10 | 7.5/10 |
| 9 | Olo Digital ordering and guest data platform with CRM for capturing preferences and enabling targeted promotions. | enterprise | 8.4/10 | 8.7/10 | 8.1/10 | 7.9/10 |
| 10 | Upserve Restaurant management platform with CRM analytics for sales tracking, guest feedback, and marketing insights. | specialized | 7.6/10 | 8.0/10 | 7.4/10 | 7.2/10 |
Comprehensive guest experience platform with CRM for managing reservations, marketing, loyalty, and customer data in restaurants.
All-in-one restaurant POS system featuring robust CRM tools for customer engagement, loyalty programs, and targeted marketing.
Loyalty and CRM platform tailored for restaurants to drive repeat visits through personalized offers and guest insights.
Cloud POS solution with integrated CRM for customer profiles, feedback, and marketing automation in restaurants.
Mobile POS for restaurants with CRM capabilities for guest management, loyalty, and relationship building.
iPad-based POS and CRM system offering customer tracking, loyalty programs, and data analytics for restaurants.
Affordable POS with customer directory, email marketing, and loyalty features for small to mid-sized restaurants.
AI-driven CRM and guest engagement platform helping restaurants personalize experiences and boost retention.
Digital ordering and guest data platform with CRM for capturing preferences and enabling targeted promotions.
Restaurant management platform with CRM analytics for sales tracking, guest feedback, and marketing insights.
SevenRooms
specializedComprehensive guest experience platform with CRM for managing reservations, marketing, loyalty, and customer data in restaurants.
Lifetime Guest Profiles that aggregate data from every interaction for hyper-personalized experiences and loyalty programs
SevenRooms is a leading CRM platform tailored for restaurants and hospitality venues, centralizing guest data to enable personalized marketing, reservations, and operations management. It unifies profiles across reservations, POS, events, and online channels for 360-degree guest insights and targeted campaigns. The software drives revenue through direct bookings, VIP programs, and analytics to optimize table turnover and customer retention.
Pros
- Comprehensive guest database with lifetime profiles
- Powerful marketing automation and personalization tools
- Seamless integrations with major POS and reservation systems
Cons
- High cost suitable mainly for mid-to-large operations
- Steep learning curve for full feature utilization
- Custom setup can take time for complex implementations
Best For
Multi-location restaurant groups and high-volume hospitality businesses focused on data-driven guest retention and revenue optimization.
Pricing
Custom enterprise pricing based on monthly covers or locations; typically starts at $1,000-$5,000+ per month with add-ons.
Toast
enterpriseAll-in-one restaurant POS system featuring robust CRM tools for customer engagement, loyalty programs, and targeted marketing.
Real-time POS-to-CRM data sync for instant personalized marketing and loyalty offers
Toast is an all-in-one restaurant management platform with robust CRM capabilities tailored for the hospitality industry, enabling customer data collection, segmentation, and engagement directly from POS transactions. It offers loyalty programs, automated email/SMS marketing campaigns, gift card management, and analytics to drive repeat business and personalize guest experiences. Designed for seamless integration, Toast helps restaurants build lasting customer relationships while boosting revenue through data-driven insights.
Pros
- Deep POS integration for real-time customer data and insights
- Advanced loyalty and marketing automation tools
- Comprehensive guest analytics and segmentation
Cons
- Higher pricing with custom quotes and add-ons
- Steeper learning curve for full feature set
- Limited flexibility outside restaurant-specific use cases
Best For
Mid-sized to enterprise-level restaurants needing integrated POS and CRM for personalized guest engagement.
Pricing
Custom quote-based; core POS starts at ~$69/month per location, CRM features in premium plans (~$165+/month) plus hardware and processing fees.
Paytronix
specializedLoyalty and CRM platform tailored for restaurants to drive repeat visits through personalized offers and guest insights.
Hyper-personalized guest engagement engine using AI-driven segmentation for real-time offers across channels
Paytronix is a comprehensive CRM and loyalty platform tailored for restaurants, enabling personalized guest engagement through mobile apps, loyalty programs, online ordering, and order-ahead capabilities. It provides deep analytics, segmentation, and omnichannel marketing to drive repeat visits and higher spend. With seamless integrations to popular POS systems like Toast and Square, it helps multi-unit operators manage customer data across locations efficiently.
Pros
- Highly specialized restaurant features like loyalty rewards and order-ahead with proven ROI on guest retention
- Robust integrations with major POS and delivery platforms for seamless data flow
- Advanced personalization and analytics for targeted campaigns via SMS, email, and app
Cons
- Pricing is custom and can be expensive for single-location or small independents
- Steep learning curve during initial setup and customization
- Limited flexibility for non-restaurant verticals despite strong industry focus
Best For
Multi-location restaurant chains and QSRs seeking data-driven loyalty programs to boost customer lifetime value.
Pricing
Custom enterprise pricing based on locations, revenue share, or transactions; typically starts at $500+/month per location with implementation fees—contact for quote.
Lightspeed Restaurant
enterpriseCloud POS solution with integrated CRM for customer profiles, feedback, and marketing automation in restaurants.
Real-time guest profiling synced directly with POS transactions for hyper-personalized loyalty and marketing automation
Lightspeed Restaurant is a cloud-based POS and restaurant management platform with integrated CRM capabilities designed specifically for the hospitality industry. It enables restaurants to capture customer data from transactions, manage loyalty programs, send personalized email/SMS marketing campaigns, and track guest preferences for improved retention. The system unifies CRM with inventory, staff scheduling, and online ordering to provide a holistic view of operations and customer relationships.
Pros
- Seamless POS integration for real-time customer data capture and insights
- Robust loyalty programs and automated marketing tools
- Multi-location support with centralized customer management
Cons
- Higher pricing tiers required for advanced CRM features
- Steeper learning curve for non-tech-savvy users
- Limited third-party CRM integrations compared to standalone solutions
Best For
Mid-sized restaurants and chains seeking an integrated POS-CRM system for scalable customer management.
Pricing
Starts at $69/month per terminal (Basic), $109/month (Core), $149/month (Plus), up to $289/month (Premium); hardware and payment processing fees extra.
TouchBistro
specializedMobile POS for restaurants with CRM capabilities for guest management, loyalty, and relationship building.
Real-time guest profiles synced with POS data for instant personalization and loyalty rewards at the point of service
TouchBistro is an all-in-one iPad-based restaurant management platform with integrated CRM features, including guest profiles, loyalty programs, and targeted marketing campaigns. It captures customer data directly from POS transactions to enable personalized rewards, email/SMS marketing, and purchase history tracking. While primarily a POS system, its CRM tools help restaurants build customer relationships and boost repeat business.
Pros
- Seamless POS integration for automatic customer data capture and loyalty point accrual
- User-friendly iPad interface with tableside access to guest profiles
- Built-in marketing tools for email/SMS campaigns based on spending habits
Cons
- CRM features are secondary to POS functionality, lacking advanced segmentation or automation
- Pricing scales with terminals and add-ons, which can get expensive for smaller venues
- Limited to Apple hardware, restricting deployment flexibility
Best For
Mid-sized restaurants seeking an integrated POS-CRM solution for loyalty and basic marketing without separate tools.
Pricing
Starts at $69/month per terminal (billed annually), plus 2.9% + $0.30 processing fees, hardware costs, and optional add-ons like Loyalty Pro at extra fees.
Revel Systems
enterpriseiPad-based POS and CRM system offering customer tracking, loyalty programs, and data analytics for restaurants.
Real-time customer loyalty rewards synced directly with POS transactions for instant point accrual and redemption
Revel Systems is a cloud-based POS platform with integrated CRM features tailored for restaurants, enabling customer data management, loyalty programs, and targeted marketing. It captures purchase history, preferences, and behaviors directly from POS transactions to drive personalized engagement and repeat business. The system supports email campaigns, gift cards, and analytics dashboards to help restaurants nurture customer relationships efficiently.
Pros
- Seamless POS-CRM integration for real-time customer insights
- Robust loyalty programs and automated marketing tools
- Comprehensive reporting on customer trends and spending
Cons
- CRM functionality is tied to POS hardware, limiting standalone use
- Higher upfront costs for terminals and setup
- Occasional complexity in advanced customization
Best For
Restaurants seeking an integrated POS and CRM solution to leverage transaction data for loyalty and marketing.
Pricing
Software starts at $99/month per terminal (Essentials plan), with higher tiers up to $299/month; requires iPad hardware purchase (~$500+) and 2.6% + $0.10 per transaction fees.
Square for Restaurants
specializedAffordable POS with customer directory, email marketing, and loyalty features for small to mid-sized restaurants.
Seamless customer loyalty program that auto-tracks visits and spending via POS for instant rewards
Square for Restaurants is a POS system with built-in CRM tools tailored for the restaurant industry, enabling customer data management, loyalty programs, and targeted marketing. It tracks guest visits, preferences, and spending history through a centralized customer directory integrated with payments and ordering. While primarily a POS solution, its CRM features support personalization and repeat business without needing separate software.
Pros
- Intuitive integration of CRM with POS for real-time customer insights
- No monthly fees for core CRM tools, only transaction-based pricing
- Easy setup of loyalty programs and email marketing campaigns
Cons
- Limited advanced segmentation and automation compared to dedicated CRMs
- Analytics lack depth for large-scale operations
- CRM functionality tied heavily to Square's ecosystem, less flexible for integrations
Best For
Small to mid-sized restaurants seeking simple, affordable CRM alongside POS without complex setup.
Pricing
Core CRM and POS free; 2.6% + 10¢ per transaction; loyalty and advanced marketing from $45/month per location.
Thanx
specializedAI-driven CRM and guest engagement platform helping restaurants personalize experiences and boost retention.
Machine learning-powered personalization engine that dynamically tailors offers to individual guest preferences and predicts lifetime value.
Thanx is a restaurant-specific CRM and loyalty platform that integrates with POS systems to capture detailed guest data, enabling personalized marketing and loyalty programs. It uses AI-driven analytics to predict customer behavior, optimize offers, and drive repeat visits and higher spend. Primarily designed for multi-location chains, it focuses on data unification and scalable personalization to boost customer lifetime value.
Pros
- Powerful AI for hyper-personalized offers and churn prediction
- Seamless POS integrations with major systems like Toast and Square
- Proven ROI with case studies from chains like Sweetgreen and Wendy's
Cons
- Pricing is opaque and enterprise-focused, less ideal for independents
- Steeper learning curve for advanced analytics features
- Limited built-in tools for full-service reservations or staff management
Best For
Mid-sized to large restaurant chains prioritizing data-driven loyalty and personalization over basic CRM functions.
Pricing
Custom enterprise pricing based on locations, transaction volume, and features; typically starts at $5,000+/month for chains—contact sales for quotes.
Olo
enterpriseDigital ordering and guest data platform with CRM for capturing preferences and enabling targeted promotions.
Unified Guest Data Platform that consolidates profiles from all channels for hyper-personalized engagement
Olo is a restaurant commerce platform with robust CRM capabilities, enabling restaurants to capture and unify guest data from online ordering, delivery, and in-store interactions into a single profile. It powers personalized marketing campaigns, loyalty programs, and guest engagement through automated communications and segmentation. Ideal for chains, it integrates deeply with POS systems like Toast and delivery partners for seamless data flow.
Pros
- Deep integration with POS and delivery services for accurate guest profiling
- Advanced marketing automation and personalization based on order history
- Scalable for enterprise chains with strong data security and compliance
Cons
- Pricing can be steep for single-location or small restaurants
- CRM features are tied heavily to Olo's ordering ecosystem, limiting standalone use
- Setup and customization require technical support for optimal results
Best For
Multi-location restaurant chains seeking integrated online ordering and CRM for data-driven guest retention.
Pricing
Custom enterprise pricing, typically $1,000–$5,000+ per month based on locations, order volume, and features.
Upserve
specializedRestaurant management platform with CRM analytics for sales tracking, guest feedback, and marketing insights.
Guest Center, which builds detailed customer profiles from every POS transaction for instant marketing and loyalty engagement
Upserve is a restaurant management platform with built-in CRM capabilities designed to help hospitality businesses capture and leverage guest data for better retention and marketing. It automatically collects customer information like emails and phone numbers during POS transactions, enabling targeted email campaigns, loyalty programs, and personalized promotions. While primarily a POS system, its Guest Engagement tools provide essential CRM functions integrated seamlessly with daily operations.
Pros
- Seamless POS integration for automatic guest data capture
- Robust analytics and reporting for customer insights
- User-friendly mobile app for staff and managers
Cons
- CRM features feel secondary to core POS functionality
- Pricing scales quickly with add-ons and multiple locations
- Limited advanced segmentation compared to dedicated CRMs
Best For
Small to mid-sized restaurants seeking an integrated POS and basic CRM without needing standalone customer management tools.
Pricing
Core plan starts at $59/month per location, Pro at $109/month, and Premium at $199+/month; hardware and processing fees extra.
Conclusion
After reviewing the 10 tools, SevenRooms emerges as the top choice, offering a comprehensive guest experience platform that handles reservations, marketing, loyalty, and customer data seamlessly. Toast, with its all-in-one POS system, leads as a strong alternative for integrated workflows, and Paytronix stands out for driving repeat visits through personalized offers and insights. The best tool depends on specific needs, but SevenRooms shines as the most versatile solution.
Don't wait—elevate your restaurant's guest relationships by exploring SevenRooms, the top-ranked CRM tool, and unlock streamlined management, enhanced loyalty, and lasting guest connections.
Tools Reviewed
All tools were independently evaluated for this comparison