Quick Overview
- 1#1: Matterport - Captures and hosts interactive 3D digital twins of properties for immersive virtual tours with measurements and floor plans.
- 2#2: iGUIDE - Delivers high-accuracy 360-degree virtual tours with precise floor plans, measurements, and MLS integration for real estate professionals.
- 3#3: Cupix - Generates photorealistic 3D virtual tours from site captures using AI for real estate walkthroughs and site monitoring.
- 4#4: CloudPano - Enables easy creation of customizable 360-degree virtual tours with hotspots, videos, and branding for real estate listings.
- 5#5: EyeSpy360 - Offers professional virtual tour software with CRM integrations, floor plans, and lead capture for real estate agents.
- 6#6: Klapty - Creates interactive 360 virtual tours with hotspots, videos, and multilingual support tailored for real estate marketing.
- 7#7: Kuula - Hosts and embeds stunning 360-degree photos and virtual tours with VR support for real estate property showcases.
- 8#8: 3DVista - Provides professional tools to build interactive virtual tours with hotspots, maps, and multimedia for real estate presentations.
- 9#9: RTV - Produces high-quality 360 virtual tours with floor plans and IDX integration specifically designed for real estate websites.
- 10#10: TeliportMe - Simplifies mobile-based creation of 360 virtual tours with analytics and sharing options for real estate agents.
These tools were selected based on key attributes: feature versatility (360-degree capture, floor plans, integrations), user experience (intuitive design, mobile accessibility), and overall value (pricing, scalability), ensuring they deliver reliable, professional results for real estate professionals.
Comparison Table
Virtual tours have transformed real estate marketing, and selecting the right software is key to effective property presentation. This comparison table explores popular tools like Matterport, iGUIDE, Cupix, CloudPano, and EyeSpy360, highlighting feature sets, usability, and practical benefits. Readers will discover which software aligns with their needs for showcasing properties, engaging clients, and streamlining workflows.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Matterport Captures and hosts interactive 3D digital twins of properties for immersive virtual tours with measurements and floor plans. | specialized | 9.7/10 | 9.9/10 | 9.2/10 | 8.8/10 |
| 2 | iGUIDE Delivers high-accuracy 360-degree virtual tours with precise floor plans, measurements, and MLS integration for real estate professionals. | specialized | 9.2/10 | 9.5/10 | 8.7/10 | 8.9/10 |
| 3 | Cupix Generates photorealistic 3D virtual tours from site captures using AI for real estate walkthroughs and site monitoring. | specialized | 8.6/10 | 9.2/10 | 7.7/10 | 8.1/10 |
| 4 | CloudPano Enables easy creation of customizable 360-degree virtual tours with hotspots, videos, and branding for real estate listings. | specialized | 8.7/10 | 8.8/10 | 9.2/10 | 8.5/10 |
| 5 | EyeSpy360 Offers professional virtual tour software with CRM integrations, floor plans, and lead capture for real estate agents. | specialized | 8.1/10 | 7.8/10 | 8.7/10 | 8.4/10 |
| 6 | Klapty Creates interactive 360 virtual tours with hotspots, videos, and multilingual support tailored for real estate marketing. | specialized | 8.1/10 | 7.9/10 | 9.2/10 | 8.4/10 |
| 7 | Kuula Hosts and embeds stunning 360-degree photos and virtual tours with VR support for real estate property showcases. | specialized | 8.2/10 | 7.9/10 | 9.1/10 | 8.4/10 |
| 8 | 3DVista Provides professional tools to build interactive virtual tours with hotspots, maps, and multimedia for real estate presentations. | creative_suite | 8.2/10 | 8.7/10 | 7.4/10 | 8.0/10 |
| 9 | RTV Produces high-quality 360 virtual tours with floor plans and IDX integration specifically designed for real estate websites. | specialized | 8.2/10 | 8.5/10 | 7.8/10 | 8.0/10 |
| 10 | TeliportMe Simplifies mobile-based creation of 360 virtual tours with analytics and sharing options for real estate agents. | specialized | 7.8/10 | 7.5/10 | 8.5/10 | 8.0/10 |
Captures and hosts interactive 3D digital twins of properties for immersive virtual tours with measurements and floor plans.
Delivers high-accuracy 360-degree virtual tours with precise floor plans, measurements, and MLS integration for real estate professionals.
Generates photorealistic 3D virtual tours from site captures using AI for real estate walkthroughs and site monitoring.
Enables easy creation of customizable 360-degree virtual tours with hotspots, videos, and branding for real estate listings.
Offers professional virtual tour software with CRM integrations, floor plans, and lead capture for real estate agents.
Creates interactive 360 virtual tours with hotspots, videos, and multilingual support tailored for real estate marketing.
Hosts and embeds stunning 360-degree photos and virtual tours with VR support for real estate property showcases.
Provides professional tools to build interactive virtual tours with hotspots, maps, and multimedia for real estate presentations.
Produces high-quality 360 virtual tours with floor plans and IDX integration specifically designed for real estate websites.
Simplifies mobile-based creation of 360 virtual tours with analytics and sharing options for real estate agents.
Matterport
specializedCaptures and hosts interactive 3D digital twins of properties for immersive virtual tours with measurements and floor plans.
Dollhouse View: Interactive 3D model of the entire property layout for unparalleled spatial navigation.
Matterport is a premier platform for creating photorealistic 3D virtual tours of real estate properties using its Pro series cameras and cloud processing. It enables immersive walkthroughs with dollhouse views, precise measurements, and interactive Mattertags for highlighting features. Ideal for real estate professionals, it integrates seamlessly with MLS systems and supports high-traffic sharing via links or embeds.
Pros
- Exceptional 3D immersion with dollhouse and floorplan views
- Accurate as-built measurements and CAD exports
- Robust integrations with Zillow, Realtor.com, and CRM tools
Cons
- Requires purchase of proprietary Pro cameras (starting at $3,495)
- Subscription costs can accumulate for high-volume users
- Initial scanning and processing time may delay availability
Best For
Professional real estate agents, brokers, and property managers needing high-end, interactive virtual tours to attract buyers remotely.
Pricing
Free Workshop plan (limited); Pro plans from $9.99/month per space to $469/month for Business (unlimited); cameras sold separately from $3,495.
iGUIDE
specializedDelivers high-accuracy 360-degree virtual tours with precise floor plans, measurements, and MLS integration for real estate professionals.
Automated generation of laser-precise, publication-ready 2D/3D floor plans directly from 360-degree captures
iGUIDE is a leading real estate virtual tour software that captures high-resolution 360-degree photos and automatically generates precise 2D and 3D floor plans with accurate measurements. It provides immersive tours with dollhouse views, point-to-point navigation, and seamless integration with MLS systems and real estate websites. Designed for professionals, it emphasizes publication-ready visuals that enhance listings and buyer engagement.
Pros
- Exceptionally accurate floor plans generated automatically from photos, including 3D dollhouse views
- High-quality 360-degree tours with customizable branding and hotspots
- Strong MLS and CRM integrations for streamlined listing distribution
- Mobile app and professional camera support for efficient on-site capture
Cons
- Higher per-tour costs compared to DIY alternatives
- Requires training or specific hardware for optimal photo quality
- Limited free trial options and subscription flexibility
Best For
Professional real estate agents, photographers, and brokerages seeking premium, measurement-accurate virtual tours and floor plans.
Pricing
Pay-per-tour from $299 for basic packages; subscriptions start at $99/month for 5 tours, scaling up for enterprises.
Cupix
specializedGenerates photorealistic 3D virtual tours from site captures using AI for real estate walkthroughs and site monitoring.
AI-driven digital twin creation from drone footage for accurate, interactive 3D property models
Cupix is a reality capture platform that uses 360-degree cameras and drones to automatically generate interactive 3D virtual tours, point cloud models, and digital twins of properties. It excels in creating immersive walkthroughs for real estate listings, allowing users to navigate spaces in full 360 degrees with embedded hotspots, floor plans, and measurements. The software also supports 4D time-lapse features for monitoring construction progress, making it versatile for property development and sales.
Pros
- Advanced 3D modeling and point cloud generation from drone/360 footage
- Highly customizable tours with hotspots, annotations, and VR support
- Scalable for large properties with automated stitching and collaboration tools
Cons
- Steeper learning curve for non-professionals due to professional-grade interface
- Pricing skewed toward enterprise users, less ideal for solo agents
- Limited built-in marketing templates compared to consumer-focused tour tools
Best For
Real estate developers, agencies, and brokers managing large-scale properties or construction-integrated virtual tours.
Pricing
Subscription tiers start at around $99/month for basic plans, scaling to $500+/month for pro/enterprise with custom quotes.
CloudPano
specializedEnables easy creation of customizable 360-degree virtual tours with hotspots, videos, and branding for real estate listings.
AI-powered Magic Plans for automatic floor plan generation from 360 panoramas
CloudPano is a cloud-based platform specializing in 360-degree virtual tours, ideal for real estate professionals to create immersive property walkthroughs. Users upload panoramic images captured via smartphone or 360 cameras, then add hotspots, floor plans, videos, and interactive elements using a drag-and-drop editor. Tours can be shared via links, embedded on websites, or integrated with platforms like Zillow and Realtor.com, enhancing online listings with VR support.
Pros
- Intuitive browser-based editor with no downloads required
- Strong integrations with real estate listing sites
- Mobile app for easy 360 photo capture and upload
Cons
- Limited storage and tour limits on entry-level plans
- Advanced customization requires higher tiers
- Stitching quality dependent on input images
Best For
Real estate agents and small agencies needing quick, professional virtual tours without complex software.
Pricing
Free plan with limits; Starter at $10/mo (10 tours), Pro at $97/mo (unlimited tours, AI features), Enterprise custom.
EyeSpy360
specializedOffers professional virtual tour software with CRM integrations, floor plans, and lead capture for real estate agents.
One-click floor plan overlay that syncs hotspots between 360 views and 2D maps for seamless navigation.
EyeSpy360 is a web-based platform designed for creating interactive 360-degree virtual tours, particularly suited for real estate agents to showcase properties online. Users upload panoramic images from compatible 360 cameras, add hotspots with text, images, or videos, embed floor plans, and customize tours with branding. Tours can be easily shared via links, embedded on websites, or viewed in VR, making it accessible for quick property walkthroughs.
Pros
- Intuitive drag-and-drop interface for fast tour creation
- Unlimited tours and storage on paid plans
- Strong embedding and sharing options including social media
- Responsive design works well on mobile devices
Cons
- Lacks advanced features like 3D dollhouse views or photogrammetry found in top competitors
- No direct MLS integration for automated listing uploads
- Customer support can be slow outside business hours
- Limited template variety for tour designs
Best For
Small to mid-sized real estate agencies seeking an affordable, no-fuss tool for basic 360 virtual tours without steep learning curves.
Pricing
Free plan with 3 tours limit; Pro starts at $29/month for unlimited tours, hotspots, and floor plans; Enterprise at $99/month with custom branding and API access.
Klapty
specializedCreates interactive 360 virtual tours with hotspots, videos, and multilingual support tailored for real estate marketing.
Embedded lead capture forms and contact widgets directly in hotspots for seamless prospect conversion during tours
Klapty is a web-based platform designed for creating interactive 360-degree virtual tours from panoramic photos, tailored for real estate professionals to showcase properties immersively. Users can upload equirectangular images, add hotspots with text, images, videos, floor plans, and contact forms, then publish tours with customizable players, QR codes, and embed options. It includes analytics for tracking viewer behavior, making it suitable for marketing listings effectively without needing specialized hardware.
Pros
- Intuitive drag-and-drop editor requires no downloads or technical skills
- Generous free plan and affordable paid tiers with unlimited tours
- Robust sharing options including social media integration and QR codes
Cons
- Relies on 360 photos rather than native 3D scanning or dollhouse views like premium competitors
- Free plan includes Klapty branding and storage limits
- Limited built-in MLS or CRM integrations compared to real estate-specific tools
Best For
Small to mid-sized real estate agents and independent brokers seeking quick, budget-friendly virtual tours for property listings.
Pricing
Free forever plan (limited); Pro €19/month (unlimited tours, no branding); Business €49/month (advanced analytics, teams); Enterprise custom.
Kuula
specializedHosts and embeds stunning 360-degree photos and virtual tours with VR support for real estate property showcases.
One-click multi-scene tour creation from uploaded 360° panoramas with customizable hotspots
Kuula is a cloud-based platform specializing in 360-degree virtual tours, enabling real estate professionals to upload panoramic photos and create interactive property walkthroughs with hotspots, floor plans, and multimedia embeds. It supports seamless embedding on websites, social sharing, and VR headset compatibility for immersive experiences. The tool provides analytics to track viewer interactions and lead generation features tailored for real estate marketing.
Pros
- Intuitive drag-and-drop tour builder for quick setup
- Strong embedding and sharing options for real estate listings
- VR support and mobile optimization for immersive viewing
Cons
- Requires pre-captured 360° photos, no built-in camera integration
- Limited advanced RE tools like automated measurements or 3D modeling
- Free plan includes watermarks and storage limits
Best For
Real estate agents and photographers seeking an affordable, user-friendly solution for creating and hosting basic interactive 360° property tours.
Pricing
Free tier (3 tours, watermarked); Pro $24/month (unlimited tours, no watermark); Business $72/month (advanced branding, leads); Enterprise custom.
3DVista
creative_suiteProvides professional tools to build interactive virtual tours with hotspots, maps, and multimedia for real estate presentations.
Standalone EXE export for fully offline, internet-free virtual tours with full interactivity
3DVista is a professional desktop software suite designed for creating high-quality 360-degree virtual tours, particularly suited for real estate by enabling interactive property walkthroughs with panoramas, hotspots, and multimedia integration. It allows users to stitch images, add navigation maps, floor plans, videos, and custom actions to build immersive experiences. Tours can be exported as HTML5 for web, standalone EXE files for offline use, mobile apps, or VR formats, making it versatile for professional presentations.
Pros
- Extensive customization with hotspots, actions, skins, and scripting for highly interactive tours
- Multiple export options including offline EXE, HTML5, apps, and VR support
- Robust multimedia integration like floor plans, object movies, and 360 videos
Cons
- Steep learning curve due to its advanced, desktop-based interface
- One-time licensing costs add up with optional hosting and updates
- Less intuitive for quick setups compared to cloud-based alternatives
Best For
Professional real estate photographers and agencies seeking advanced, customizable virtual tours for offline and multi-platform delivery.
Pricing
One-time licenses from €499 (Basic) to €1,499 (PRO Suite); optional web hosting starts at €9.90/month.
RTV
specializedProduces high-quality 360 virtual tours with floor plans and IDX integration specifically designed for real estate websites.
Automatic schema.org structured data generation for virtual tours, enhancing Google search rankings and rich snippets.
RTV (Real Tour Vision) is a specialized virtual tour platform designed for real estate professionals, enabling the creation of high-quality 360-degree interactive tours with features like floor plans, hotspots, and embedded videos. It emphasizes self-hosting for full control and SEO optimization through schema markup, making tours discoverable on search engines like Google. Users can customize branding and integrate lead capture forms to generate inquiries directly from tours.
Pros
- Superior SEO integration with schema.org markup for better search visibility
- Self-hosted tours allowing full ownership and unlimited bandwidth
- Robust customization options including floor plans and interactive hotspots
Cons
- Pay-per-tour pricing can add up for high-volume users
- Initial setup and stitching process requires some learning curve
- Limited native integrations with popular MLS systems
Best For
Real estate agents and photographers who prioritize SEO-optimized, self-hosted virtual tours for maximum online exposure without ongoing subscription fees.
Pricing
Pay-per-tour from $19 (Basic) to $49 (Premium), with monthly subscriptions starting at $99 for 10 tours or unlimited plans from $299/month.
TeliportMe
specializedSimplifies mobile-based creation of 360 virtual tours with analytics and sharing options for real estate agents.
Live guided tours with real-time video chat and screen sharing inside the 360 tour
TeliportMe is a cloud-based platform specializing in interactive 360-degree virtual tours, tailored for real estate professionals to showcase properties online. Users upload panoramic photos to create navigable tours with hotspots, floor plans, custom branding, and VR compatibility. It stands out with live guided tours, enabling real-time video interaction within the virtual space for remote buyer walkthroughs.
Pros
- Intuitive drag-and-drop interface for quick tour creation without specialized hardware
- Live guided tours for real-time agent-buyer interactions
- Strong sharing options including embeds, QR codes, and mobile/VR support
Cons
- Free plan limited to 3 tours with watermarks and basic features
- Fewer advanced analytics and integrations compared to top competitors like Matterport
- Occasional upload speed issues with large photo sets
Best For
Small to mid-sized real estate agents or independent brokers seeking affordable, user-friendly virtual tours without a steep learning curve.
Pricing
Free plan (3 tours); Pro $29/month (unlimited tours, no watermarks); Business $99/month (advanced features, teams).
Conclusion
Among the reviewed tools, Matterport emerges as the top choice, renowned for immersive 3D digital twins that blend measurements and floor plans seamlessly. iGUIDE follows with high-accuracy 360-degree tours and precise MLS integration, making it a strong pick for professionals, while Cupix stands out for AI-generated photorealistic tours, ideal for dynamic walkthroughs. Each offers unique strengths, but Matterport leads in overall functionality and user experience.
Don’t miss the opportunity to enhance your real estate presentations—start exploring Matterport today to create captivating, immersive virtual tours that set your listings apart.
Tools Reviewed
All tools were independently evaluated for this comparison