Quick Overview
- 1#1: Follow Up Boss - Automates lead follow-up, texting, and calling to help real estate agents close more deals efficiently.
- 2#2: kvCORE - AI-powered platform combining CRM, IDX websites, and marketing automation for real estate sales teams.
- 3#3: Lofty - All-in-one CRM with AI assistant for lead nurturing, transaction management, and IDX integration in real estate.
- 4#4: Real Geeks - Provides CRM alongside IDX websites and automated marketing to generate and convert real estate leads.
- 5#5: LionDesk - Affordable CRM offering drip campaigns, two-way texting, and pipeline management for real estate agents.
- 6#6: Top Producer - Established CRM with lead generation, nurturing, and transaction coordination tailored for real estate professionals.
- 7#7: Wise Agent - Cost-effective CRM with mobile access, automation, and smart lists for managing real estate contacts and deals.
- 8#8: Sierra Interactive - High-performance CRM and IDX platform focused on SEO-optimized websites and lead conversion for real estate.
- 9#9: Market Leader - CRM integrated with IDX sites and PPC lead generation to drive real estate sales opportunities.
- 10#10: MoxiWorks - Enterprise-level CRM platform for brokerages with referral networks, engagement, and performance analytics.
We ranked these tools by evaluating key attributes like automation capabilities, user-friendliness, value, and integration with critical workflows, ensuring they deliver consistent performance across real estate sales challenges.
Comparison Table
Real estate professionals depend on CRM software to organize leads and drive client communications; this comparison table outlines key tools like Follow Up Boss, kvCORE, Lofty, Real Geeks, LionDesk, and more, equipping readers with insights into features, pricing, and integrations to select the best fit.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Follow Up Boss Automates lead follow-up, texting, and calling to help real estate agents close more deals efficiently. | specialized | 9.5/10 | 9.7/10 | 9.3/10 | 9.0/10 |
| 2 | kvCORE AI-powered platform combining CRM, IDX websites, and marketing automation for real estate sales teams. | specialized | 9.2/10 | 9.5/10 | 8.0/10 | 8.5/10 |
| 3 | Lofty All-in-one CRM with AI assistant for lead nurturing, transaction management, and IDX integration in real estate. | specialized | 9.1/10 | 9.5/10 | 8.5/10 | 8.7/10 |
| 4 | Real Geeks Provides CRM alongside IDX websites and automated marketing to generate and convert real estate leads. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 5 | LionDesk Affordable CRM offering drip campaigns, two-way texting, and pipeline management for real estate agents. | specialized | 8.7/10 | 9.0/10 | 8.5/10 | 8.6/10 |
| 6 | Top Producer Established CRM with lead generation, nurturing, and transaction coordination tailored for real estate professionals. | specialized | 8.1/10 | 8.5/10 | 7.4/10 | 7.9/10 |
| 7 | Wise Agent Cost-effective CRM with mobile access, automation, and smart lists for managing real estate contacts and deals. | specialized | 8.5/10 | 8.7/10 | 8.6/10 | 8.9/10 |
| 8 | Sierra Interactive High-performance CRM and IDX platform focused on SEO-optimized websites and lead conversion for real estate. | specialized | 8.2/10 | 9.1/10 | 7.4/10 | 7.7/10 |
| 9 | Market Leader CRM integrated with IDX sites and PPC lead generation to drive real estate sales opportunities. | specialized | 7.8/10 | 8.5/10 | 7.2/10 | 6.8/10 |
| 10 | MoxiWorks Enterprise-level CRM platform for brokerages with referral networks, engagement, and performance analytics. | enterprise | 8.4/10 | 9.1/10 | 7.6/10 | 7.9/10 |
Automates lead follow-up, texting, and calling to help real estate agents close more deals efficiently.
AI-powered platform combining CRM, IDX websites, and marketing automation for real estate sales teams.
All-in-one CRM with AI assistant for lead nurturing, transaction management, and IDX integration in real estate.
Provides CRM alongside IDX websites and automated marketing to generate and convert real estate leads.
Affordable CRM offering drip campaigns, two-way texting, and pipeline management for real estate agents.
Established CRM with lead generation, nurturing, and transaction coordination tailored for real estate professionals.
Cost-effective CRM with mobile access, automation, and smart lists for managing real estate contacts and deals.
High-performance CRM and IDX platform focused on SEO-optimized websites and lead conversion for real estate.
CRM integrated with IDX sites and PPC lead generation to drive real estate sales opportunities.
Enterprise-level CRM platform for brokerages with referral networks, engagement, and performance analytics.
Follow Up Boss
specializedAutomates lead follow-up, texting, and calling to help real estate agents close more deals efficiently.
Smart Lead Router that uses AI to automatically assign and prioritize leads to the most suitable agent based on performance and availability
Follow Up Boss is a top-tier CRM designed specifically for real estate sales teams, focusing on intelligent lead capture, routing, and automated follow-up to maximize conversions. It integrates seamlessly with lead sources like Zillow, Realtor.com, and MLS systems, centralizing communications through a shared team inbox for texts, calls, emails, and voicemails. The platform's action plans and smart lists enable personalized nurturing workflows, while its mobile app keeps agents productive anywhere.
Pros
- Superior lead routing and automation for rapid follow-up
- Robust integrations with real estate lead gen tools and MLS
- Shared team inbox and mobile-first texting/calling capabilities
Cons
- Higher pricing can strain solo agents or small teams
- Advanced customization requires some learning curve
- Reporting analytics not as deep as enterprise-level CRMs
Best For
Real estate agents and teams focused on high-volume lead conversion through automated, multi-channel follow-ups.
Pricing
Starts at $49/user/month (billed annually) for Essentials, up to $99/user/month for Pro plans with advanced features; custom enterprise pricing available.
kvCORE
specializedAI-powered platform combining CRM, IDX websites, and marketing automation for real estate sales teams.
Kelle AI Assistant for intelligent, automated lead engagement and personalized follow-ups
kvCORE is a comprehensive all-in-one real estate platform that integrates IDX-enabled websites, robust CRM functionality, marketing automation, and transaction management tools tailored for real estate sales teams. It excels in lead generation through smart campaigns, automated nurturing with AI assistance via Kelle, and seamless pipeline management from inquiry to close. The platform empowers agents with mobile access, advanced analytics, and customizable workflows to optimize sales performance.
Pros
- All-in-one platform combining CRM, IDX websites, and marketing automation
- Powerful AI-driven lead nurturing and routing with Kelle assistant
- Strong mobile app and transaction coordination tools
Cons
- Steep learning curve for full feature utilization
- High pricing that may not suit solo agents
- Limited third-party integrations compared to competitors
Best For
Mid-sized to large real estate teams or brokerages seeking an integrated CRM solution for high-volume lead management and sales automation.
Pricing
Custom pricing starts at around $500/month for solo agents, scaling to $1,000-$5,000+/month for teams based on users, features, and lead volume.
Lofty
specializedAll-in-one CRM with AI assistant for lead nurturing, transaction management, and IDX integration in real estate.
Moxie AI, the intelligent virtual assistant that autonomously engages leads via calls, texts, and emails to boost conversion rates.
Lofty is a comprehensive real estate CRM platform that empowers agents and teams with AI-driven lead generation, nurturing, and conversion tools. It integrates IDX websites, automated marketing campaigns, intelligent dialers, two-way texting, and transaction management to streamline the entire sales pipeline. Designed for scalability, Lofty helps users build custom websites, manage compliance, and access advanced analytics for data-driven decisions.
Pros
- All-in-one platform with AI-powered lead routing and nurturing
- Robust automation for calls, texts, and email campaigns
- Integrated IDX websites and transaction coordination tools
Cons
- Higher pricing may deter solo agents
- Steep learning curve due to extensive features
- Limited third-party integrations compared to competitors
Best For
Mid-sized real estate teams and tech-savvy agents seeking advanced AI automation for lead management and sales growth.
Pricing
Plans start at $99/user/month for individuals, with team packages from $499/month; custom enterprise pricing available.
Real Geeks
specializedProvides CRM alongside IDX websites and automated marketing to generate and convert real estate leads.
Fully integrated IDX websites that auto-populate leads into the CRM with smart routing rules
Real Geeks is an all-in-one real estate platform that integrates IDX-compliant websites, CRM, lead generation, and marketing automation tools tailored for real estate agents and teams. It enables users to build professional websites, capture leads through landing pages and ads, and nurture them via automated email/SMS campaigns and transaction management. The platform emphasizes seamless lead routing and conversion, making it a strong choice for digital marketing-focused sales pipelines in real estate.
Pros
- Seamless IDX website builder integrated directly with CRM for instant lead capture
- Powerful automation for email, SMS, and drip campaigns to nurture leads
- Robust lead generation tools including landing pages and Facebook ad integration
Cons
- Higher pricing tiers may overwhelm solo agents
- Reporting and analytics lack depth compared to dedicated CRMs
- Limited native integrations with some third-party tools like transaction management software
Best For
Real estate agents and small teams seeking an integrated website, lead gen, and CRM solution to drive online lead conversion.
Pricing
Starts at $299/month for IDX websites + CRM (billed annually), with higher tiers up to $499+/month for advanced features; additional ad spend required for lead gen.
LionDesk
specializedAffordable CRM offering drip campaigns, two-way texting, and pipeline management for real estate agents.
Built-in IDX website builder for creating professional, lead-generating agent websites without coding expertise
LionDesk is a robust CRM platform tailored for real estate sales professionals, providing lead capture, nurturing, marketing automation, and transaction management in one interface. It integrates with MLS systems, IDX for websites, and offers tools like automated email/SMS campaigns, SmartLists for lead segmentation, and a mobile app for on-the-go access. Designed to streamline the entire sales pipeline from lead generation to closing, it's particularly strong in marketing and follow-up automation for agents and teams.
Pros
- Comprehensive marketing automation with email, SMS, and drip campaigns
- Seamless MLS/IDX integrations and transaction management
- Affordable pricing with strong mobile app support
Cons
- Occasional bugs and performance issues reported by users
- Customer support response times can be slow
- Limited advanced reporting and customization options
Best For
Solo real estate agents or small teams needing an all-in-one CRM with powerful marketing tools and lead nurturing capabilities.
Pricing
Starts at $25/user/month (Basic), $59/user/month (Pro), $139/user/month (Premium), with annual discounts and add-ons available.
Top Producer
specializedEstablished CRM with lead generation, nurturing, and transaction coordination tailored for real estate professionals.
Pre-built 26-week nurture campaigns that automatically engage leads based on their behavior and transaction stage
Top Producer is a veteran CRM platform designed specifically for real estate agents and teams, focusing on lead generation, nurturing, transaction management, and automated marketing. It provides robust contact databases, email drip campaigns, customizable action plans, and mobile access to pipelines and deals. The software integrates with MLS systems and offers built-in websites for lead capture, helping users convert prospects into clients efficiently.
Pros
- Powerful automated marketing and nurture campaigns tailored for real estate
- Strong transaction and pipeline management with MLS integrations
- Comprehensive mobile app for on-the-go access
Cons
- Dated user interface with a steep learning curve
- Higher pricing without unlimited users in base plans
- Limited third-party integrations compared to newer CRMs
Best For
Established real estate agents or small teams seeking an all-in-one CRM with proven marketing automation for lead nurturing.
Pricing
Starts at $129/user/month (billed annually) for the basic plan, with premium tiers up to $215/user/month including advanced websites and support.
Wise Agent
specializedCost-effective CRM with mobile access, automation, and smart lists for managing real estate contacts and deals.
Built-in IDX website builder that automatically captures and routes leads into the CRM with smart routing rules
Wise Agent is an all-in-one CRM platform designed specifically for real estate agents and teams, providing tools for lead capture, nurturing, transaction management, and marketing automation. It features IDX-integrated websites, automated email/SMS campaigns, action plans for follow-ups, and a mobile app for managing contacts on the go. The software emphasizes compliance tools like DNC scrubbing and aims to streamline the entire sales pipeline from initial lead to closed deal.
Pros
- Affordable all-in-one solution with IDX websites and marketing tools
- Strong automation for lead nurturing and action plans
- Mobile app and two-way texting for on-the-go management
Cons
- Limited integrations with third-party tools compared to competitors
- Occasional reports of bugs in advanced features
- Customer support can be slow during peak times
Best For
Solo real estate agents or small teams looking for a budget-friendly CRM with built-in lead generation and marketing capabilities.
Pricing
Starts at $49/user/month (Starter), $79/user/month (Pro), $99/user/month (Premium); annual billing offers discounts.
Sierra Interactive
specializedHigh-performance CRM and IDX platform focused on SEO-optimized websites and lead conversion for real estate.
Dynamic, mobile-optimized IDX websites that auto-generate personalized lead capture and feed directly into intelligent CRM routing
Sierra Interactive is a comprehensive real estate CRM platform that integrates high-converting IDX websites with powerful lead management tools. It enables agents and teams to capture, nurture, and convert leads through automated follow-ups, transaction management, and marketing automation. Tailored for real estate sales, it provides CMAs, showing tools, and analytics to streamline the entire sales process from website visitor to closed deal.
Pros
- Seamless IDX website integration with CRM for direct lead flow
- Advanced automation for lead nurturing and transaction pipelines
- Robust real estate-specific tools like CMAs and buyer/seller presentations
Cons
- Steep learning curve for full feature utilization
- High pricing that may not suit solo agents
- Limited third-party integrations compared to general CRMs
Best For
Mid-sized to large real estate teams or brokerages seeking an all-in-one website and CRM solution for high-volume lead generation.
Pricing
Custom pricing starting at around $300/month for basic plans, scaling to $1,000+/month for enterprise with multiple sites and advanced features; quotes required.
Market Leader
specializedCRM integrated with IDX sites and PPC lead generation to drive real estate sales opportunities.
Exclusive high-intent leads sourced directly from Realtor.com and other top portals
Market Leader is a real estate CRM platform designed for agents and teams, offering integrated lead generation, IDX-enabled websites, marketing automation, and contact management tools. It captures high-intent leads from major sources like Realtor.com and nurtures them through automated email campaigns and behavioral tracking. The software also supports transaction coordination and MLS integration for seamless property searches and client management.
Pros
- High-quality exclusive leads from premium sources
- Customizable IDX websites with mobile optimization
- Powerful marketing automation and drip campaigns
Cons
- High cost with additional fees for leads
- Steep learning curve for advanced features
- Limited reporting and analytics depth compared to competitors
Best For
Established real estate agents or teams focused on lead generation and marketing automation rather than basic CRM needs.
Pricing
Starts at $1,395/year per user for core CRM and website features, plus $20-$100 per lead and add-ons for advanced tools.
MoxiWorks
enterpriseEnterprise-level CRM platform for brokerages with referral networks, engagement, and performance analytics.
MoxiEngage's behavioral automation, which triggers personalized actions based on client and agent interactions
MoxiWorks is a comprehensive real estate CRM platform tailored for brokerages and agents, offering tools for lead management, marketing automation, transaction coordination, and agent productivity. It features MoxiEngage for personalized client nurturing via behavioral triggers and MoxiPromote for digital marketing campaigns. The platform integrates deeply with MLS systems, custom websites, and AI-driven insights to streamline sales processes from lead to close.
Pros
- Robust MLS and third-party integrations for seamless workflows
- AI-powered personalization and automation in MoxiEngage CRM
- Comprehensive training resources via MoxiUniversity for agent development
Cons
- Enterprise-focused pricing less ideal for solo agents or small teams
- Steeper learning curve due to extensive feature set
- Customization can require IT support for full implementation
Best For
Mid-to-large real estate brokerages seeking a scalable, all-in-one CRM to boost agent productivity and client retention.
Pricing
Custom enterprise pricing, typically $75-$150 per agent/month depending on brokerage size and modules; quotes required.
Conclusion
After examining the top real estate CRM solutions, the clear leader is Follow Up Boss, renowned for automating lead follow-up, texting, and calling to enhance deal efficiency. kvCORE and Lofty stand out as excellent alternatives, offering AI capabilities, IDX integration, and transaction management that cater to diverse operational needs. Collectively, these tools demonstrate the best in modern real estate sales enablement, empowering agents to thrive.
Take the leap forward—start with Follow Up Boss now to unlock streamlined processes and faster closings.
Tools Reviewed
All tools were independently evaluated for this comparison