Quick Overview
- 1#1: Follow Up Boss - Real estate CRM designed for automated lead routing, follow-up, and nurturing to maximize conversions.
- 2#2: kvCORE - All-in-one real estate platform with intelligent lead management, IDX websites, and CRM tools.
- 3#3: BoomTown - Comprehensive real estate CRM for lead generation, distribution, and sales pipeline tracking.
- 4#4: Real Geeks - Lead generation and CRM software with IDX websites and automated follow-up for real estate agents.
- 5#5: Sierra Interactive - Real estate IDX platform with built-in CRM for capturing and tracking leads from multiple sources.
- 6#6: Market Leader - Real estate lead generation and CRM system with automated marketing and opportunity management.
- 7#7: Top Producer - Real estate CRM for lead management, transaction tracking, and team collaboration.
- 8#8: LionDesk - Affordable all-in-one CRM for real estate agents with lead tracking, texting, and email automation.
- 9#9: Wise Agent - Cloud-based real estate CRM for lead capture, nurturing, and performance analytics.
- 10#10: CINC - AI-powered real estate CRM focused on lead generation, texting, and conversion optimization.
Tools were evaluated based on key factors including feature depth, interface usability, performance reliability, and overall value, ensuring alignment with the varied needs of real estate teams and solo practitioners.
Comparison Table
For real estate professionals aiming to streamline lead management, comparing tools is critical to finding the right solution. Discover a comprehensive table featuring Follow Up Boss, kvCORE, BoomTown, Real Geeks, Sierra Interactive, and more, designed to highlight key features, usability, and integrations. Readers will learn how each platform aligns with their workflow, budget, and unique lead tracking needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Follow Up Boss Real estate CRM designed for automated lead routing, follow-up, and nurturing to maximize conversions. | specialized | 9.5/10 | 9.8/10 | 9.2/10 | 8.9/10 |
| 2 | kvCORE All-in-one real estate platform with intelligent lead management, IDX websites, and CRM tools. | specialized | 9.2/10 | 9.5/10 | 8.0/10 | 8.5/10 |
| 3 | BoomTown Comprehensive real estate CRM for lead generation, distribution, and sales pipeline tracking. | specialized | 8.7/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 4 | Real Geeks Lead generation and CRM software with IDX websites and automated follow-up for real estate agents. | specialized | 8.4/10 | 8.7/10 | 8.5/10 | 7.9/10 |
| 5 | Sierra Interactive Real estate IDX platform with built-in CRM for capturing and tracking leads from multiple sources. | specialized | 8.2/10 | 8.9/10 | 7.6/10 | 7.4/10 |
| 6 | Market Leader Real estate lead generation and CRM system with automated marketing and opportunity management. | specialized | 7.8/10 | 8.5/10 | 7.2/10 | 6.8/10 |
| 7 | Top Producer Real estate CRM for lead management, transaction tracking, and team collaboration. | specialized | 7.6/10 | 8.2/10 | 6.8/10 | 7.1/10 |
| 8 | LionDesk Affordable all-in-one CRM for real estate agents with lead tracking, texting, and email automation. | specialized | 8.4/10 | 9.1/10 | 7.9/10 | 8.2/10 |
| 9 | Wise Agent Cloud-based real estate CRM for lead capture, nurturing, and performance analytics. | specialized | 8.1/10 | 8.5/10 | 7.5/10 | 8.8/10 |
| 10 | CINC AI-powered real estate CRM focused on lead generation, texting, and conversion optimization. | specialized | 7.6/10 | 8.4/10 | 6.9/10 | 6.5/10 |
Real estate CRM designed for automated lead routing, follow-up, and nurturing to maximize conversions.
All-in-one real estate platform with intelligent lead management, IDX websites, and CRM tools.
Comprehensive real estate CRM for lead generation, distribution, and sales pipeline tracking.
Lead generation and CRM software with IDX websites and automated follow-up for real estate agents.
Real estate IDX platform with built-in CRM for capturing and tracking leads from multiple sources.
Real estate lead generation and CRM system with automated marketing and opportunity management.
Real estate CRM for lead management, transaction tracking, and team collaboration.
Affordable all-in-one CRM for real estate agents with lead tracking, texting, and email automation.
Cloud-based real estate CRM for lead capture, nurturing, and performance analytics.
AI-powered real estate CRM focused on lead generation, texting, and conversion optimization.
Follow Up Boss
specializedReal estate CRM designed for automated lead routing, follow-up, and nurturing to maximize conversions.
Infinite Shared Inbox that consolidates all lead communications in one real-time view for instant team access and follow-up.
Follow Up Boss is a top-tier CRM designed specifically for real estate agents and teams, excelling in lead tracking, nurturing, and conversion. It aggregates leads from sources like Zillow, Realtor.com, and Facebook into a unified shared inbox, enabling seamless texting, calling, and emailing directly from the platform. Automation features like smart lead routing, action plans, and drip campaigns ensure timely follow-ups, while robust reporting helps optimize performance.
Pros
- Exceptional integrations with major real estate lead sources
- Powerful automation and one-click communication tools
- Intuitive shared inbox and mobile app for team collaboration
Cons
- Pricing can be steep for solo agents or small teams
- Steeper learning curve for advanced customizations
- Reporting lacks depth compared to enterprise-level CRMs
Best For
Real estate teams and high-volume agents seeking comprehensive lead tracking and automated nurturing to maximize conversions.
Pricing
Starts at $69/user/month (Essentials), $99/user/month (Premium), with team plans from $499/month; annual discounts available.
kvCORE
specializedAll-in-one real estate platform with intelligent lead management, IDX websites, and CRM tools.
AI Smart Assistant for intelligent, automated lead follow-up and conversion optimization
kvCORE is a comprehensive real estate platform that specializes in lead generation, capture, and tracking through its integrated CRM and IDX-enabled websites. It automates lead nurturing with AI-driven personalization, tracks interactions across multiple channels, and provides detailed analytics for pipeline management. Designed for agents and teams, it combines marketing automation, transaction tools, and performance insights to streamline real estate operations.
Pros
- Powerful AI-driven lead nurturing and scoring
- Seamless integration of IDX websites and CRM for end-to-end tracking
- Robust analytics and automated marketing campaigns
Cons
- Steep learning curve for advanced features
- High pricing that may not suit solo agents
- Occasional reports of platform glitches and support delays
Best For
Mid-sized to large real estate teams or brokerages needing an all-in-one lead tracking and automation solution.
Pricing
Custom enterprise pricing, typically $500-$1,500/month per user or team, with add-ons for advanced features.
BoomTown
specializedComprehensive real estate CRM for lead generation, distribution, and sales pipeline tracking.
Predictive lead scoring and dynamic action plans that automatically prioritize and nurture high-value leads
BoomTown is an all-in-one real estate platform designed for lead generation, capture, nurturing, and conversion, primarily through customizable IDX websites and integrated CRM tools. It excels in tracking leads across multiple channels like online ads, social media, and website inquiries, with automated follow-up sequences and performance analytics. The software also provides transaction management and team collaboration features to streamline operations for agents and brokerages.
Pros
- Robust lead routing and distribution to teams
- Advanced automation for nurturing and follow-ups
- Comprehensive analytics for ROI tracking
Cons
- High pricing with custom quotes
- Steep learning curve for full utilization
- Customer support can be inconsistent
Best For
Growing real estate teams and brokerages needing integrated lead gen and CRM with strong marketing automation.
Pricing
Custom enterprise pricing starting at $1,000+ per month per user/team, plus setup fees and add-ons.
Real Geeks
specializedLead generation and CRM software with IDX websites and automated follow-up for real estate agents.
One-click IDX website builder that automatically syncs visitor leads directly into the CRM for real-time tracking
Real Geeks is a comprehensive real estate platform combining IDX-enabled websites, CRM, and lead generation tools tailored for tracking and nurturing real estate leads. It captures inquiries from custom websites, PPC campaigns, and social ads, routing them into a centralized CRM for automated follow-ups via email, text, and calls. The software provides detailed lead tracking, activity logging, and performance analytics to help agents convert prospects efficiently.
Pros
- Seamless integration of IDX websites with CRM for instant lead capture and tracking
- Robust automation tools including smart campaigns, texting, and email drips
- User-friendly dashboard and mobile app for managing leads on the go
Cons
- Higher pricing may not suit solo agents or small budgets
- Advanced customization and reporting require some learning
- Limited third-party integrations compared to dedicated CRMs
Best For
Real estate agents and small teams seeking an all-in-one website builder and lead tracking CRM to streamline marketing and conversions.
Pricing
Starts at $299/month for basic plan (up to 10,000 leads), with Pro at $499/month and custom enterprise options.
Sierra Interactive
specializedReal estate IDX platform with built-in CRM for capturing and tracking leads from multiple sources.
Built-in IDX websites with pixel-perfect lead tracking that captures anonymous visitor data and behaviors for proactive follow-up
Sierra Interactive is an all-in-one real estate platform offering customizable IDX websites integrated with a robust CRM for lead capture, tracking, and nurturing. It automatically logs visitor behavior on property searches, routes leads to agents, and supports automated follow-ups via email, SMS, and calls. The system provides detailed analytics to monitor lead progression from initial inquiry to closing, making it ideal for managing high-volume leads.
Pros
- Seamless IDX website integration that captures leads directly into CRM
- Advanced automation for lead nurturing including SMS and drip campaigns
- Comprehensive reporting and lead scoring for prioritizing hot prospects
Cons
- High pricing that may not suit solo agents
- Steeper learning curve for full customization
- Fewer native integrations with third-party tools compared to competitors
Best For
Mid-to-large real estate teams or brokerages needing an integrated website builder and lead management system.
Pricing
Starts at $499/month for basic IDX/CRM plans, scaling to $999+/month for premium features; custom pricing for enterprises.
Market Leader
specializedReal estate lead generation and CRM system with automated marketing and opportunity management.
PictureThis personalized home search technology that captures and tracks hyper-local leads directly on agent websites
Market Leader is a comprehensive real estate platform designed for lead generation, tracking, and conversion, providing agents with access to high-intent buyer and seller leads sourced from major portals. Its CRM tools enable detailed lead tracking, nurturing via automated email and text campaigns, and performance analytics to optimize follow-up strategies. The software also includes IDX-enabled websites and marketing automation, making it a full-service solution for real estate professionals focused on scaling their business.
Pros
- High-quality, high-intent leads from exclusive networks
- Robust CRM with lead scoring, routing, and automation
- Integrated IDX websites and marketing tools
Cons
- Expensive subscription and per-lead costs
- Some leads shared among agents in lower tiers
- Steep learning curve for full feature utilization
Best For
Established real estate agents or teams willing to invest in premium leads and integrated tracking for high-volume conversions.
Pricing
Starts at around $1,395/month for core plans, plus per-lead fees ($20-$50/lead) and add-ons for advanced features.
Top Producer
specializedReal estate CRM for lead management, transaction tracking, and team collaboration.
Action Plans: Fully automated, personalized follow-up sequences triggered by lead behavior for hands-off nurturing
Top Producer is a veteran CRM platform tailored for real estate agents, specializing in lead capture, tracking, and nurturing through automated email and SMS campaigns. It provides tools for managing contacts from initial inquiry to closing, with integrations to MLS systems, Zillow, Facebook Lead Ads, and more. The software also includes transaction pipelines, market reports, and mobile access for on-the-go lead management.
Pros
- Powerful automated lead nurturing with customizable action plans
- Seamless integrations with key real estate lead sources like Zillow and MLS
- Comprehensive transaction management alongside lead tracking
Cons
- Dated user interface that feels clunky compared to modern CRMs
- Steep learning curve for full feature utilization
- Higher pricing without proportional innovation
Best For
Established real estate agents or teams focused on long-term lead nurturing and automation who prioritize proven reliability over sleek design.
Pricing
Starts at $129/user/month for basic plan; enhanced and premium tiers range from $179-$500+/month with team features and advanced marketing.
LionDesk
specializedAffordable all-in-one CRM for real estate agents with lead tracking, texting, and email automation.
Smart Campaigns with dynamic lead routing and one-click imports from Zillow, Realtor.com, and other portals
LionDesk is a comprehensive CRM platform tailored for real estate professionals, specializing in lead capture, nurturing, and tracking from sources like websites, social media, and portals such as Zillow. It features automated marketing campaigns via email, SMS, and ringless voicemail drops, alongside customizable sales pipelines and transaction management tools. The software also includes IDX website builders and a mobile app for seamless on-the-go access.
Pros
- Powerful lead automation with email, SMS, and voicemail nurturing
- Integrated IDX websites and landing pages for lead generation
- Customizable pipelines and transaction coordination in one platform
Cons
- Steep learning curve for beginners due to extensive features
- Reporting and analytics lack advanced customization
- Customer support response times can be inconsistent
Best For
Mid-sized real estate teams or agents needing robust lead tracking and automation without multiple tools.
Pricing
Starts at $39/user/month (Essentials), $69/user/month (Growth), up to $139/user/month (Premium), with annual discounts available.
Wise Agent
specializedCloud-based real estate CRM for lead capture, nurturing, and performance analytics.
Seamless IDX website integration that routes leads directly into automated follow-up sequences
Wise Agent is a real estate CRM platform focused on lead capture, tracking, and nurturing for agents and teams. It integrates with IDX websites, social media, and landing pages to automatically import leads into customizable pipelines with automated drip campaigns via email and SMS. The software also includes transaction management, mobile access, and basic marketing tools to streamline operations from lead to close.
Pros
- Affordable pricing with strong lead automation and nurturing tools
- Integrated IDX and landing page builder for direct lead capture
- Full-featured mobile app for on-the-go tracking
Cons
- Dated interface with a noticeable learning curve
- Limited advanced third-party integrations compared to top competitors
- Reporting and analytics could be more customizable
Best For
Solo agents or small real estate teams needing cost-effective lead tracking and basic CRM without complex setups.
Pricing
Starts at $49/month (Launch), $79/month (Grow), $99/month (Wise) per user, with annual discounts available.
CINC
specializedAI-powered real estate CRM focused on lead generation, texting, and conversion optimization.
Seamless integration of exclusive PPC/Facebook leads directly into AI-driven behavioral CRM automation
CINC is a comprehensive real estate platform that integrates IDX websites, paid lead generation through PPC and Facebook ads, and a robust CRM for lead tracking and nurturing. It excels in capturing high-intent buyer and seller leads, automating follow-ups via AI-powered dialers, SMS, email, and behavioral triggers. The software provides detailed analytics on lead interactions, conversion rates, and ROI from advertising spend, making it suitable for scaling teams.
Pros
- Exclusive high-intent leads from integrated ad campaigns
- Advanced AI dialer and multi-channel automation
- Custom IDX sites with strong lead capture tools
Cons
- Very expensive monthly fees and lead costs
- Steep learning curve and complex interface
- Long-term contracts with limited flexibility
Best For
High-volume real estate teams or brokerages willing to invest heavily in premium lead generation and automated nurturing.
Pricing
Starts at $1,200/month for entry-level plans, scaling to $3,000+/month for advanced tiers, plus per-lead costs averaging $20-50.
Conclusion
The top 10 real estate lead tracking software reviewed offer diverse tools, with the top three—Follow Up Boss, kvCORE, and BoomTown—leading the pack. Follow Up Boss stands out for its automated lead routing and conversion-focused features, making it the overall choice. kvCORE impresses with its all-in-one design, while BoomTown excels in sales pipeline tracking, each delivering unique strengths to suit different needs.
To maximize lead conversions, start with Follow Up Boss, the top-ranked tool, and experience its streamlined approach to lead management.
Tools Reviewed
All tools were independently evaluated for this comparison