Quick Overview
- 1#1: Follow Up Boss - Powerful CRM designed for real estate agents to capture, nurture, and manage leads and contacts with automated follow-ups and team collaboration.
- 2#2: kvCORE - Intelligent real estate platform with robust CRM for contact management, lead routing, and automated marketing.
- 3#3: LionDesk - Affordable all-in-one CRM with power dialer, SMS/email automation, and contact segmentation for realtors.
- 4#4: Top Producer - Established real estate CRM offering contact tracking, action plans, transaction management, and mobile access.
- 5#5: Realvolve - Workflow automation CRM for real estate professionals to manage contacts, transactions, and team communications seamlessly.
- 6#6: Wise Agent - Cost-effective CRM with smart lists, lead nurturing, drip campaigns, and transaction coordination for agents.
- 7#7: IXACT Contact - User-friendly CRM for realtors featuring contact management, video emails, newsletters, and mobile apps.
- 8#8: BoomTown - Enterprise-grade CRM and marketing suite for real estate teams to handle high-volume contacts and leads.
- 9#9: Market Leader - CRM integrated with IDX websites for lead generation, contact nurturing, and performance tracking in real estate.
- 10#10: Sierra Interactive - Modern real estate platform with CRM for contact management, IDX sites, and automated follow-up tools.
Tools were selected and ranked based on feature depth (including automation, collaboration, and workflow tools), ease of use, reliability, and overall value, ensuring they meet the dynamic needs of modern real estate practitioners.
Comparison Table
Real estate professionals depend on contact management software to organize client interactions, track leads, and nurture relationships efficiently. This comparison table explores top tools like Follow Up Boss, kvCORE, LionDesk, Top Producer, Realvolve, and more, outlining key features, usability, and pricing to guide users toward the best fit for their workflow. By reviewing these options, readers can streamline operations and enhance business growth.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Follow Up Boss Powerful CRM designed for real estate agents to capture, nurture, and manage leads and contacts with automated follow-ups and team collaboration. | specialized | 9.7/10 | 9.8/10 | 9.4/10 | 9.2/10 |
| 2 | kvCORE Intelligent real estate platform with robust CRM for contact management, lead routing, and automated marketing. | specialized | 9.2/10 | 9.5/10 | 8.4/10 | 8.7/10 |
| 3 | LionDesk Affordable all-in-one CRM with power dialer, SMS/email automation, and contact segmentation for realtors. | specialized | 8.2/10 | 8.5/10 | 7.7/10 | 8.6/10 |
| 4 | Top Producer Established real estate CRM offering contact tracking, action plans, transaction management, and mobile access. | specialized | 8.1/10 | 8.7/10 | 7.2/10 | 7.5/10 |
| 5 | Realvolve Workflow automation CRM for real estate professionals to manage contacts, transactions, and team communications seamlessly. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 6 | Wise Agent Cost-effective CRM with smart lists, lead nurturing, drip campaigns, and transaction coordination for agents. | specialized | 8.4/10 | 8.7/10 | 8.0/10 | 9.2/10 |
| 7 | IXACT Contact User-friendly CRM for realtors featuring contact management, video emails, newsletters, and mobile apps. | specialized | 8.1/10 | 8.3/10 | 8.4/10 | 7.9/10 |
| 8 | BoomTown Enterprise-grade CRM and marketing suite for real estate teams to handle high-volume contacts and leads. | enterprise | 8.3/10 | 9.1/10 | 7.6/10 | 7.2/10 |
| 9 | Market Leader CRM integrated with IDX websites for lead generation, contact nurturing, and performance tracking in real estate. | specialized | 8.2/10 | 8.7/10 | 7.6/10 | 7.4/10 |
| 10 | Sierra Interactive Modern real estate platform with CRM for contact management, IDX sites, and automated follow-up tools. | specialized | 8.2/10 | 8.8/10 | 7.9/10 | 7.5/10 |
Powerful CRM designed for real estate agents to capture, nurture, and manage leads and contacts with automated follow-ups and team collaboration.
Intelligent real estate platform with robust CRM for contact management, lead routing, and automated marketing.
Affordable all-in-one CRM with power dialer, SMS/email automation, and contact segmentation for realtors.
Established real estate CRM offering contact tracking, action plans, transaction management, and mobile access.
Workflow automation CRM for real estate professionals to manage contacts, transactions, and team communications seamlessly.
Cost-effective CRM with smart lists, lead nurturing, drip campaigns, and transaction coordination for agents.
User-friendly CRM for realtors featuring contact management, video emails, newsletters, and mobile apps.
Enterprise-grade CRM and marketing suite for real estate teams to handle high-volume contacts and leads.
CRM integrated with IDX websites for lead generation, contact nurturing, and performance tracking in real estate.
Modern real estate platform with CRM for contact management, IDX sites, and automated follow-up tools.
Follow Up Boss
specializedPowerful CRM designed for real estate agents to capture, nurture, and manage leads and contacts with automated follow-ups and team collaboration.
SmartLists that automatically categorize and prioritize contacts based on real-time behavior and engagement
Follow Up Boss is a top-tier CRM designed specifically for real estate agents and teams, focusing on seamless lead capture, automated follow-ups, and contact management across text, email, and calls. It integrates deeply with lead sources like Zillow, Realtor.com, and MLS systems, enabling smart routing and nurturing to convert leads efficiently. The platform's intuitive interface and mobile app empower users to manage their pipeline on the go, with action plans ensuring consistent engagement.
Pros
- Exceptional automation with SmartLists that dynamically sort and prioritize leads
- Seamless integrations with 250+ real estate tools including Zillow and Google Lead Forms
- Powerful team collaboration features like shared inboxes and broadcast messaging
Cons
- Pricing can be steep for solo agents starting out
- Advanced reporting requires third-party integrations
- Limited native transaction management compared to full MLS CRMs
Best For
High-volume real estate teams and agents who need automated lead nurturing and multi-channel follow-up to scale their business.
Pricing
Starts at $69/user/month for Essentials (billed annually), up to $99/user/month for Pro, with custom Enterprise plans available.
kvCORE
specializedIntelligent real estate platform with robust CRM for contact management, lead routing, and automated marketing.
AI-powered smart CRM with dynamic auto-updating lists and intelligent lead routing
kvCORE is a comprehensive real estate platform featuring a robust CRM for contact management, enabling agents to capture leads from IDX websites, nurture them with automated workflows, and track interactions seamlessly. It offers smart lists, personalized email/SMS campaigns, and a 360-degree client view integrated with transaction management. Designed for scalability, it supports teams with role-based access and AI-driven insights to optimize contact engagement.
Pros
- Advanced automation and smart lists for effortless lead nurturing
- Seamless integration with IDX, marketing, and transaction tools
- Mobile app with full CRM access for on-the-go management
Cons
- Steep learning curve for new users due to extensive features
- Higher pricing compared to standalone CRM options
- Some advanced customizations require additional setup or support
Best For
Mid-to-large real estate teams or tech-savvy agents needing an all-in-one CRM with lead generation and automation.
Pricing
Starts at $495/month per agent for basic plans, up to $995+ for premium features; often bundled via brokerages with custom enterprise pricing.
LionDesk
specializedAffordable all-in-one CRM with power dialer, SMS/email automation, and contact segmentation for realtors.
One-click direct mail campaigns (e.g., postcards) integrated directly into the CRM for effortless offline marketing
LionDesk is an all-in-one CRM platform tailored for real estate professionals, excelling in contact management, lead nurturing, and marketing automation. It provides tools for capturing leads from IDX-integrated websites, automating email/SMS campaigns, and managing transactions through customizable pipelines. The software also includes mobile access, website building, and direct mail integration to streamline agent workflows and boost productivity.
Pros
- Comprehensive all-in-one tools including CRM, marketing, and transaction management
- Strong automation for lead follow-ups via email, SMS, and direct mail
- Affordable pricing with IDX website integration for lead capture
Cons
- Dated user interface with a moderate learning curve
- Limited advanced reporting and customization options
- Customer support can be slow during peak times
Best For
Solo real estate agents or small teams needing an affordable, feature-packed CRM for lead management and marketing automation.
Pricing
Starts at $25/user/month (Basic, billed annually), with Pro at $39, Elite at $59, and premium tiers up to $139/month.
Top Producer
specializedEstablished real estate CRM offering contact tracking, action plans, transaction management, and mobile access.
Customizable Action Plans that automate personalized follow-up sequences for leads, contacts, and transactions
Top Producer is a real estate-specific CRM platform that excels in contact management, lead generation, and automated marketing for agents and teams. It provides customizable action plans, email drip campaigns, transaction pipelines, and integrations with MLS systems to streamline workflows from lead capture to closing. The software also includes mobile access, landing page builders, and reporting tools to help users nurture relationships and boost productivity.
Pros
- Robust real estate-specific features like MLS integrations and transaction management
- Powerful marketing automation with drip campaigns and landing pages
- Customizable action plans for efficient lead nurturing and follow-up
Cons
- Steep learning curve and somewhat dated interface
- Higher pricing that may not suit solo agents on a budget
- Limited free trial and customization can feel rigid for advanced users
Best For
Mid-sized real estate teams and top-producing agents seeking comprehensive marketing automation and CRM tailored to real estate workflows.
Pricing
Starts at $129/user/month (billed annually) for Essentials, $179 for Premier, and custom Enterprise pricing; 14-day free trial available.
Realvolve
specializedWorkflow automation CRM for real estate professionals to manage contacts, transactions, and team communications seamlessly.
Smart Action Plans that automate personalized client journeys based on triggers like lead status changes or transaction milestones
Realvolve is an all-in-one CRM platform designed specifically for real estate professionals, offering robust contact management, automated workflows, transaction tracking, and marketing tools. It centralizes client data, nurtures leads through customizable action plans, and integrates seamlessly with MLS systems, email providers, and calendars. The software streamlines daily operations by automating routine tasks like follow-ups and listing updates, making it ideal for agents handling high volumes of contacts.
Pros
- Powerful automation workflows that save time on repetitive tasks
- Deep real estate-specific integrations with MLS and transaction tools
- Comprehensive contact database with smart segmentation and nurturing
Cons
- Higher pricing may deter solo agents
- Steeper learning curve for advanced customizations
- Mobile app lacks some desktop feature parity
Best For
Mid-sized real estate teams and agents seeking an automated, end-to-end CRM for contact and transaction management.
Pricing
Starts at $99/user/month (Launch plan), $199/user/month (Pro), and $299/user/month (Enterprise), billed annually with a 14-day free trial.
Wise Agent
specializedCost-effective CRM with smart lists, lead nurturing, drip campaigns, and transaction coordination for agents.
Built-in IDX website builder with automatic lead routing directly into the CRM
Wise Agent is an all-in-one CRM platform tailored for real estate agents, providing robust contact management, lead nurturing via automated email and SMS campaigns, and integrated transaction coordination tools. It features smart contact lists that automate follow-ups based on agent-defined actions, a mobile app for on-the-go access, and built-in IDX websites with landing pages for lead capture. The software emphasizes affordability and simplicity for solo agents or small teams managing pipelines efficiently.
Pros
- Unlimited contacts and users on most plans
- Integrated IDX websites and lead routing
- Strong automation with action plans and smart lists
Cons
- User interface appears dated and clunky
- Limited advanced reporting and analytics
- Fewer third-party integrations than competitors
Best For
Solo real estate agents or small teams needing an affordable, comprehensive CRM with built-in websites and automation.
Pricing
Starts at $49/user/month (billed annually) for Launch plan, $79 for Growth, $99 for Pro; monthly billing available at higher rates.
IXACT Contact
specializedUser-friendly CRM for realtors featuring contact management, video emails, newsletters, and mobile apps.
Smart Lists and automated Action Plans that dynamically segment contacts and trigger personalized follow-ups based on real estate-specific behaviors
IXACT Contact is a real estate-specific CRM designed to help agents manage contacts, automate marketing, and streamline transactions. It features smart lists for segmenting leads, automated drip campaigns, action plans for follow-ups, and built-in compliance tools tailored to real estate regulations. The platform also includes a mobile app for on-the-go access and integrates with MLS systems for seamless data flow.
Pros
- Real estate-focused automation with smart lists and action plans
- Strong mobile app and MLS integrations
- Compliance reminders and transaction tracking built-in
Cons
- Dated user interface compared to modern CRMs
- Limited third-party integrations beyond real estate tools
- Pricing escalates quickly for advanced features
Best For
Solo real estate agents or small teams seeking an all-in-one CRM with strong automation and compliance without complex setups.
Pricing
Starts at $49/month (Basic), $79/month (Premium), $99/month (Elite); includes 14-day free trial, billed annually for discounts.
BoomTown
enterpriseEnterprise-grade CRM and marketing suite for real estate teams to handle high-volume contacts and leads.
Automated Action Plans that trigger personalized multi-channel follow-ups based on contact behavior and lead scoring
BoomTown is a comprehensive real estate CRM platform that excels in contact management, lead generation, and marketing automation tailored for agents and teams. It centralizes contact data with segmentation, automated workflows, email/SMS campaigns, and transaction tracking to nurture leads efficiently. The software also includes customizable IDX websites and analytics for a full business growth solution.
Pros
- Powerful contact segmentation and automated action plans for lead nurturing
- Integrated IDX websites and marketing tools streamline lead capture
- Robust team collaboration with role-based dashboards and reporting
Cons
- High cost makes it less accessible for solo agents
- Steep learning curve due to extensive features
- Limited flexibility for custom integrations compared to top competitors
Best For
Mid-sized real estate teams and brokerages needing an all-in-one CRM with strong lead generation and marketing automation.
Pricing
Starts at $1,295/month for solo agents, with team and enterprise plans custom-priced from $2,500+/month including websites and advanced features.
Market Leader
specializedCRM integrated with IDX websites for lead generation, contact nurturing, and performance tracking in real estate.
Market Leader Guarantee: Provides a minimum number of exclusive leads monthly or offers credits/money-back assurance.
Market Leader is a robust real estate CRM platform specializing in lead generation, capture, and nurturing for agents and teams. It offers comprehensive contact management with automated follow-up via email, SMS, calls, and personalized action plans. The software includes agent websites, IDX integration, and marketing tools to convert leads into transactions efficiently.
Pros
- Powerful lead generation from PPC and SEO with exclusive leads
- Advanced automation for drip campaigns and follow-ups
- Integrated IDX websites and mobile app for on-the-go management
Cons
- High cost may not suit solo agents or small budgets
- Interface feels dated and has a learning curve
- Limited third-party integrations compared to top competitors
Best For
High-volume real estate teams and agents prioritizing premium lead generation and automated nurturing over affordability.
Pricing
Starts at $416/month for basic plans (up to 60 leads), scaling to $1,035+/month for premium tiers with more leads and features; custom enterprise pricing available.
Sierra Interactive
specializedModern real estate platform with CRM for contact management, IDX sites, and automated follow-up tools.
One-click IDX website builder that automatically syncs leads into the CRM for immediate contact management and nurturing.
Sierra Interactive is an all-in-one real estate platform that integrates CRM capabilities with IDX websites, marketing automation, and transaction management to streamline contact handling for agents and teams. It excels in contact management through features like automated lead routing, drip campaigns, two-way texting, and a visual pipeline for tracking leads from inquiry to close. Designed for real estate professionals, it emphasizes lead generation and nurturing within a unified dashboard, reducing the need for multiple tools.
Pros
- Robust CRM with automated lead nurturing and multi-channel communication (email, text, calls)
- Seamless IDX website integration for instant lead capture directly into the CRM
- Advanced reporting and transaction management tools tailored for real estate workflows
Cons
- Higher pricing makes it less accessible for solo agents
- Steeper learning curve for customizing advanced automations and websites
- Fewer third-party integrations compared to dedicated CRMs like Follow Up Boss
Best For
Mid-sized real estate teams or brokerages needing an integrated CRM with built-in IDX websites and marketing tools for efficient contact and lead management.
Pricing
Starts at $499/month for the Essentials plan, scaling to $999+/month for Pro and custom Enterprise tiers based on users and features.
Conclusion
The reviewed tools showcase a range of robust solutions for real estate contact management, with Follow Up Boss leading as the top choice, thanks to its powerful lead nurturing and team collaboration features. kvCORE and LionDesk stand out as strong alternatives, offering intelligent automation and affordability respectively, catering to diverse professional needs.
Explore Follow Up Boss today to elevate your contact management and streamline your workflow, whether you're scaling a team or managing leads independently.
Tools Reviewed
All tools were independently evaluated for this comparison