Quick Overview
- 1#1: AppFolio - Cloud-based property management software with integrated CRM for tenant screening, leasing, maintenance, and accounting.
- 2#2: Buildium - All-in-one property management platform offering CRM tools, resident portals, automated payments, and reporting.
- 3#3: Yardi Breeze - Intuitive property management solution with CRM features for leasing, tenant management, and financials tailored for smaller portfolios.
- 4#4: Entrata - Comprehensive multifamily property management software with advanced CRM, resident engagement, and analytics.
- 5#5: RealPage - Enterprise-grade property management suite with CRM, revenue management, and data-driven tenant insights.
- 6#6: ResMan - Cloud platform for multifamily property management featuring CRM, resident self-service, and operational automation.
- 7#7: Rent Manager - Flexible, customizable property management software with built-in CRM, accounting, and work order tracking.
- 8#8: DoorLoop - Modern all-in-one property management tool with CRM, AI automation, investor portals, and syndication features.
- 9#9: Rentec Direct - Online property management software providing CRM for tenant management, screening, online payments, and maintenance.
- 10#10: TenantCloud - Cloud-based rental management platform with CRM tools for listings, tenant communication, and financial tracking.
We evaluated tools based on CRM integration depth, user-friendliness, reliability of key features (e.g., tenant screening, reporting), and overall value, ensuring a balance of functionality, quality, and cost-effectiveness to meet the demands of modern property management.
Comparison Table
This comparison table explores key features, pricing structures, and usability across popular property management CRM tools like AppFolio, Buildium, Yardi Breeze, Entrata, RealPage, and more—guiding readers to identify the best fit for their operational needs. It simplifies evaluating tools for tasks such as tenant management, maintenance tracking, and financial oversight, ensuring informed decisions tailored to specific workflows.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | AppFolio Cloud-based property management software with integrated CRM for tenant screening, leasing, maintenance, and accounting. | enterprise | 9.6/10 | 9.8/10 | 9.2/10 | 9.4/10 |
| 2 | Buildium All-in-one property management platform offering CRM tools, resident portals, automated payments, and reporting. | enterprise | 9.3/10 | 9.5/10 | 8.9/10 | 9.1/10 |
| 3 | Yardi Breeze Intuitive property management solution with CRM features for leasing, tenant management, and financials tailored for smaller portfolios. | enterprise | 8.7/10 | 9.2/10 | 8.9/10 | 8.1/10 |
| 4 | Entrata Comprehensive multifamily property management software with advanced CRM, resident engagement, and analytics. | enterprise | 9.1/10 | 9.5/10 | 8.2/10 | 8.7/10 |
| 5 | RealPage Enterprise-grade property management suite with CRM, revenue management, and data-driven tenant insights. | enterprise | 8.6/10 | 9.3/10 | 7.4/10 | 7.9/10 |
| 6 | ResMan Cloud platform for multifamily property management featuring CRM, resident self-service, and operational automation. | enterprise | 8.6/10 | 9.1/10 | 7.9/10 | 8.3/10 |
| 7 | Rent Manager Flexible, customizable property management software with built-in CRM, accounting, and work order tracking. | specialized | 8.2/10 | 9.0/10 | 7.5/10 | 7.8/10 |
| 8 | DoorLoop Modern all-in-one property management tool with CRM, AI automation, investor portals, and syndication features. | specialized | 8.4/10 | 8.6/10 | 8.5/10 | 8.1/10 |
| 9 | Rentec Direct Online property management software providing CRM for tenant management, screening, online payments, and maintenance. | specialized | 8.2/10 | 8.1/10 | 7.6/10 | 9.2/10 |
| 10 | TenantCloud Cloud-based rental management platform with CRM tools for listings, tenant communication, and financial tracking. | specialized | 8.1/10 | 7.9/10 | 8.5/10 | 9.2/10 |
Cloud-based property management software with integrated CRM for tenant screening, leasing, maintenance, and accounting.
All-in-one property management platform offering CRM tools, resident portals, automated payments, and reporting.
Intuitive property management solution with CRM features for leasing, tenant management, and financials tailored for smaller portfolios.
Comprehensive multifamily property management software with advanced CRM, resident engagement, and analytics.
Enterprise-grade property management suite with CRM, revenue management, and data-driven tenant insights.
Cloud platform for multifamily property management featuring CRM, resident self-service, and operational automation.
Flexible, customizable property management software with built-in CRM, accounting, and work order tracking.
Modern all-in-one property management tool with CRM, AI automation, investor portals, and syndication features.
Online property management software providing CRM for tenant management, screening, online payments, and maintenance.
Cloud-based rental management platform with CRM tools for listings, tenant communication, and financial tracking.
AppFolio
enterpriseCloud-based property management software with integrated CRM for tenant screening, leasing, maintenance, and accounting.
AI-powered Portfolio Insights for predictive analytics and performance optimization
AppFolio is a leading cloud-based property management software tailored for residential property owners and managers, offering an all-in-one platform for streamlining operations. It handles everything from tenant screening and online rent collection to maintenance tracking, accounting, and marketing via customizable websites. With robust automation, reporting, and a mobile app, it scales efficiently for portfolios of varying sizes, making it a top choice for professional property management.
Pros
- Comprehensive all-in-one suite covering leasing, accounting, and maintenance
- Advanced automation for rent payments, tenant portals, and marketing
- Excellent scalability and integrations via AppFolio Stack marketplace
Cons
- Higher pricing for small portfolios (minimum fees apply)
- Steeper learning curve for advanced features
- Primarily focused on residential properties, less ideal for commercial
Best For
Mid-sized residential property management companies with 50+ units seeking a scalable, feature-packed CRM.
Pricing
Starts at $1.40 per unit/month (tiered by portfolio size, e.g., $280 min for up to 200 units); custom enterprise plans available.
Buildium
enterpriseAll-in-one property management platform offering CRM tools, resident portals, automated payments, and reporting.
Integrated trust accounting with automated 1099 e-filing and bank reconciliation for compliance-heavy property management.
Buildium is a comprehensive cloud-based property management software tailored for residential property owners and managers. It handles key functions like tenant screening, online rent collection, maintenance tracking, leasing workflows, and full accounting with trust accounting compliance. The platform also provides resident portals, automated communications, and detailed reporting to streamline operations and improve efficiency for portfolios of varying sizes.
Pros
- All-in-one solution covering leasing, accounting, and maintenance
- Robust automation for rent payments and resident communications
- Strong mobile app and resident self-service portal
Cons
- Pricing scales quickly for larger portfolios
- Some advanced reporting requires customization effort
- Customer support response times can vary
Best For
Mid-sized residential property management companies with 50-500 units seeking scalable CRM and accounting tools.
Pricing
Tiered plans start at $58/month for up to 20 units (Essential), $165/month for 50 units (Growth), and $325/month for 100 units (Premium), with per-unit fees for larger portfolios.
Yardi Breeze
enterpriseIntuitive property management solution with CRM features for leasing, tenant management, and financials tailored for smaller portfolios.
AI-powered lead scoring and nurturing within the integrated leasing CRM workflow
Yardi Breeze is a cloud-based property management software with robust CRM capabilities tailored for multifamily, student, and affordable housing operators. It streamlines lead management, leasing workflows, resident communications, and maintenance requests through an intuitive interface and mobile app. The platform integrates accounting, online payments, and marketing tools to enhance tenant retention and operational efficiency.
Pros
- Comprehensive CRM for lead tracking and automated leasing
- Strong mobile app and resident portal for seamless communication
- Integrated accounting and payment processing
Cons
- Pricing scales up quickly for larger portfolios
- Limited advanced customization options
- Reporting features could be more flexible
Best For
Small to mid-sized multifamily property managers seeking an all-in-one CRM and operations platform.
Pricing
Per-unit pricing starting at $0.75-$1.50 per unit/month, with custom quotes for add-ons like premium CRM features.
Entrata
enterpriseComprehensive multifamily property management software with advanced CRM, resident engagement, and analytics.
Unified platform that seamlessly combines CRM, leasing, and accounting without requiring third-party integrations
Entrata is an all-in-one property management platform designed primarily for multifamily operators, integrating CRM, leasing, accounting, maintenance, and resident services into a unified system. It streamlines prospect marketing, tenant screening, online rent payments, and work order management while providing a robust resident portal for self-service. The software emphasizes data-driven insights through analytics to optimize occupancy and resident satisfaction.
Pros
- Comprehensive integration of CRM, operations, and accounting in one platform
- Powerful resident portal and mobile app for enhanced tenant experience
- Advanced marketing automation and analytics for higher occupancy rates
Cons
- Steep learning curve due to extensive features
- Pricing can be high for smaller property portfolios
- Limited flexibility for custom reporting without add-ons
Best For
Mid-to-large multifamily property managers needing a scalable, integrated CRM and operations solution.
Pricing
Quote-based pricing, typically $1-$2 per unit per month for multifamily, with setup fees and add-ons for premium features.
RealPage
enterpriseEnterprise-grade property management suite with CRM, revenue management, and data-driven tenant insights.
AI-powered Revenue Management that dynamically adjusts rent prices based on market data and demand forecasting
RealPage is a comprehensive property management platform designed primarily for multifamily housing operators, offering an integrated suite of tools for leasing, accounting, maintenance, and revenue optimization. Its CRM capabilities focus on lead generation, applicant tracking, resident screening, and retention through portals and communication tools. The software leverages data analytics to help scale operations for large portfolios efficiently.
Pros
- Advanced revenue management with AI-driven pricing optimization
- Extensive integrations with third-party services like payment processors and utilities
- Scalable for enterprise-level portfolios with robust reporting and analytics
Cons
- High implementation costs and complex pricing structure
- Steep learning curve due to feature-dense interface
- Mixed customer support experiences with slow response times
Best For
Large multifamily property management firms handling thousands of units that need enterprise-grade revenue optimization and CRM integration.
Pricing
Quote-based enterprise pricing, typically $1-3 per unit/month depending on modules, with high upfront setup fees.
ResMan
enterpriseCloud platform for multifamily property management featuring CRM, resident self-service, and operational automation.
Unified CRM and resident experience portal with AI-driven leasing insights
ResMan is a comprehensive property management software platform tailored for multifamily, single-family, affordable housing, and commercial properties. It combines CRM functionalities with tools for leasing, accounting, maintenance requests, online payments, and resident portals to streamline operations. The software emphasizes automation, reporting, and scalability for property managers handling diverse portfolios.
Pros
- Robust all-in-one platform covering accounting, leasing, and maintenance
- Strong CRM for lead management, resident screening, and communication
- Extensive integrations with tools like QuickBooks and marketing platforms
Cons
- Steep learning curve for new users due to feature depth
- Pricing can be expensive for small portfolios
- Customer support response times vary
Best For
Mid-to-large property management firms managing multifamily or mixed portfolios seeking an enterprise-grade solution.
Pricing
Custom subscription pricing based on units managed, typically $1-2 per unit/month with minimums and add-ons for advanced features.
Rent Manager
specializedFlexible, customizable property management software with built-in CRM, accounting, and work order tracking.
Fully integrated accounting system that combines property management CRM with GAAP-compliant financials, eliminating the need for separate bookkeeping software.
Rent Manager is a comprehensive property management software designed for residential, commercial, single-family, and short-term rental properties. It offers end-to-end tools including tenant screening, online rent collection, maintenance management, work order tracking, and robust accounting features. The platform emphasizes customization and scalability, supporting property managers with detailed reporting and CRM functionalities to handle leasing, renewals, and resident communications.
Pros
- Extensive feature set covering accounting, CRM, and operations in one platform
- Highly customizable workflows and reporting for complex portfolios
- Strong scalability for mid-to-large property management firms
Cons
- Steep learning curve due to depth of features and somewhat dated interface
- Pricing can be expensive for small portfolios with minimum fees
- Customer support response times vary and may require training investment
Best For
Mid-sized to large property management companies managing diverse property types who need integrated accounting and CRM capabilities.
Pricing
Custom quote-based pricing starting at around $1 per unit per month, with tiered plans and additional costs for premium modules or on-premise deployment.
DoorLoop
specializedModern all-in-one property management tool with CRM, AI automation, investor portals, and syndication features.
Automated syndication of listings to over 50 rental websites for rapid vacancy filling
DoorLoop is an all-in-one property management platform with robust CRM features tailored for landlords and property managers handling residential rentals. It streamlines tenant screening, lead nurturing, online rent collection, maintenance requests, and accounting in a unified dashboard. The software also includes marketing tools for vacancy filling and mobile apps for on-the-go access, making it suitable for scaling operations.
Pros
- Comprehensive CRM for lead management and tenant communications
- Automated rent collection and maintenance tracking with resident portals
- Integrated marketing syndication to 50+ sites for faster leasing
Cons
- Pricing scales quickly for larger portfolios
- Reporting customization is somewhat limited
- Customer support response times can vary
Best For
Small to mid-sized property managers and landlords needing an affordable, integrated CRM for residential rentals.
Pricing
Starts at $59/month (Pro plan, up to 25 units), $99/month (Premium, up to 50 units), $169/month (Premium Plus, up to 100 units); 30-day free trial, scales with portfolio size.
Rentec Direct
specializedOnline property management software providing CRM for tenant management, screening, online payments, and maintenance.
Seamless integration with TransUnion SmartMove for instant, affordable tenant credit, criminal, and eviction screening.
Rentec Direct is a cloud-based property management software tailored for landlords and property managers handling residential rentals. It provides essential CRM tools including tenant screening, online rent payments, lease management, maintenance tracking, accounting, and vacancy marketing. The platform supports portfolios from a few units to hundreds, with mobile apps for iOS and Android to facilitate on-the-go access.
Pros
- Affordable pricing with no setup fees and scalable plans
- Integrated tenant screening via TransUnion SmartMove
- 24/7 customer support via phone, chat, and email
Cons
- Dated user interface that feels clunky compared to modern competitors
- Limited advanced reporting and customization options
- Mobile app lacks some desktop features
Best For
Independent landlords and small to mid-sized property managers seeking cost-effective all-in-one CRM without enterprise-level complexity.
Pricing
Starts at $35/month for up to 10 units, $45 for 11-25 units, up to $235+ for 1,000+ units; 30-day free trial, no contracts.
TenantCloud
specializedCloud-based rental management platform with CRM tools for listings, tenant communication, and financial tracking.
Free listing syndication to 40+ websites like Zillow, Craigslist, and Facebook Marketplace for effortless vacancy marketing.
TenantCloud is a cloud-based property management software that helps landlords and property managers handle rentals efficiently with features like online rent collection, tenant screening, lease signing, and maintenance tracking. It supports accounting, expense management, and property listings syndication to major sites like Zillow and Craigslist. The platform offers a mobile app and scales from individual landlords to mid-sized portfolios, with a focus on automation and tenant communication.
Pros
- Highly affordable with a robust free plan for up to 75 units
- Intuitive interface and mobile app for easy access
- Strong tenant portal for self-service rent payments and maintenance requests
Cons
- Reporting and customization options are somewhat limited
- Customer support response times can be inconsistent
- Advanced accounting features may require integrations or upgrades
Best For
Small to medium-sized landlords and independent property managers seeking cost-effective, all-in-one rental management without complex enterprise needs.
Pricing
Free plan for up to 75 units; Premium starts at $15/month for 76+ units, with Advanced at $45/month and Enterprise custom pricing.
Conclusion
The top property management CRM software tools reviewed offer robust solutions, with AppFolio leading as the top choice thanks to its seamless integration of CRM, tenant screening, leasing, maintenance, and accounting features. Buildium follows closely as a versatile all-in-one platform, while Yardi Breeze stands out for its intuitiveness, well-suited for smaller portfolios—each tool catering to distinct operational needs.
Explore AppFolio today to unlock streamlined property management and enhanced resident relationships.
Tools Reviewed
All tools were independently evaluated for this comparison