Top 10 Best Mobile App Analytics Software of 2026

Amplitude is a premier product analytics platform designed for mobile and web apps, specializing in event-based tracking to uncover user behaviors, journeys, and retention patterns. It provides advanced tools like funnel analysis, cohort segmentation, and path exploration to help teams optimize user experiences and drive growth. With seamless integrations and AI-driven insights via Amplitude Recommend, it empowers data-informed product decisions at scale.

Mixpanel is a powerful product analytics platform specializing in event-based tracking for mobile apps, web, and other digital products. It enables teams to analyze user behavior through funnels, retention cohorts, segmentation, and user flows, providing deep insights into engagement and conversion. With native SDKs for iOS, Android, React Native, and more, it captures granular interactions in real-time to drive data-informed product decisions.

Firebase Analytics is Google's free mobile app analytics platform integrated within the Firebase suite, enabling developers to track user behavior, app events, conversions, and performance metrics across iOS and Android apps. It provides real-time dashboards, audience segmentation, and funnel analysis with minimal setup via a lightweight SDK. The tool excels in automatic data collection for screen views, sessions, and crashes, while integrating seamlessly with other Firebase services like Crashlytics and BigQuery for deeper insights.

AppsFlyer is a leading mobile attribution and analytics platform that helps app marketers track installs, attribute them to specific campaigns across hundreds of ad networks, and measure user engagement post-install. It provides deep insights into user behavior, cohort analysis, and ROI optimization through customizable dashboards and real-time reporting. Additionally, it excels in fraud prevention and privacy compliance, supporting features like SKAdNetwork for iOS and Google's consent mode.

Adjust is a comprehensive mobile app analytics platform specializing in attribution, marketing analytics, fraud prevention, and audience building for iOS and Android apps. It enables developers and marketers to track user acquisition, in-app events, and revenue while providing real-time insights into campaign performance across thousands of ad networks. With strong emphasis on privacy compliance like SKAdNetwork and Google's Privacy Sandbox, Adjust helps optimize ad spend and scale user growth securely.

Flurry Analytics is a veteran mobile app analytics platform from Yahoo that delivers comprehensive insights into user engagement, retention, sessions, and crashes for iOS and Android apps. It features easy SDK integration for tracking custom events, real-time dashboards via Flurry Pulse, and cohort analysis to optimize app performance. With support for millions of apps worldwide, it's ideal for developers seeking scalable, data-driven decisions without upfront costs.

Heap (heap.io) is a mobile app analytics platform that automatically captures every user interaction via lightweight SDKs for iOS and Android, eliminating manual event tagging for screens, taps, swipes, and gestures. It provides retroactive analytics, allowing teams to create custom events, funnels, cohorts, and paths post-collection for deep user behavior insights. Key mobile features include session replays, heatmaps, and error tracking to identify friction points and optimize app performance.

UXCam is a mobile app analytics platform focused on user experience insights, offering session replays, heatmaps, and crash reporting for iOS and Android apps. It enables teams to visually analyze user interactions, detect frustration signals like rage taps, and optimize funnels to reduce churn. With AI-powered features, it provides actionable data to improve app retention and engagement.

CleverTap is a comprehensive mobile engagement and analytics platform designed to help app developers and marketers analyze user behavior, segment audiences, and drive retention through personalized campaigns. It provides real-time analytics, A/B testing, journey orchestration, and multi-channel messaging across push, email, SMS, and in-app. With AI-powered insights, it enables predictive segmentation and churn prevention to optimize the entire user lifecycle from acquisition to monetization.

Countly is an open-source analytics platform designed for mobile, web, and IoT applications, providing real-time insights into user engagement, retention, crashes, and custom events. It offers features like segmentation, funnels, A/B testing, push notifications, and remote configuration to help optimize app performance and user experience. With a focus on data privacy, it supports self-hosting for full control over user data, alongside cloud deployment options.