Quick Overview
- 1#1: Salesforce - Enterprise CRM platform with Media Cloud solutions for managing customer relationships, sales pipelines, and audience engagement in media companies.
- 2#2: Microsoft Dynamics 365 - Integrated CRM and ERP system featuring media and entertainment accelerators for sales, marketing, and content management.
- 3#3: KORE Software - Specialized CRM for sports, entertainment, and media organizations to drive fan engagement, ticketing, and revenue optimization.
- 4#4: WideOrbit - Comprehensive media sales and management platform with CRM capabilities for broadcast and digital advertising revenue.
- 5#5: HubSpot - Inbound marketing and CRM hub ideal for media teams to nurture leads, manage content campaigns, and track customer interactions.
- 6#6: Zoho CRM - Affordable, customizable CRM with analytics and automation suited for media sales teams handling ad bookings and client relationships.
- 7#7: Pipedrive - Visual sales pipeline CRM optimized for media ad sales teams to track deals, forecasts, and client communications efficiently.
- 8#8: FatTail - Digital revenue management CRM for publishers and media companies to streamline programmatic sales and audience monetization.
- 9#9: Operative - Ad sales automation platform with CRM features for media companies to manage proposals, orders, and cross-platform inventory.
- 10#10: Creatio - No-code CRM platform allowing media businesses to build custom workflows for customer management and campaign orchestration.
Tools were selected and ranked based on industry-specific functionality, usability, integration capabilities, and overall value, ensuring they meet the unique demands of media sales, marketing, and revenue management.
Comparison Table
Discover a side-by-side comparison of leading Media CRM Software tools, including Salesforce, Microsoft Dynamics 365, KORE Software, WideOrbit, HubSpot, and more. This table outlines key features, integrations, and functionalities to aid readers in selecting the most suitable solution for their media management needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Salesforce Enterprise CRM platform with Media Cloud solutions for managing customer relationships, sales pipelines, and audience engagement in media companies. | enterprise | 9.5/10 | 9.8/10 | 7.2/10 | 8.5/10 |
| 2 | Microsoft Dynamics 365 Integrated CRM and ERP system featuring media and entertainment accelerators for sales, marketing, and content management. | enterprise | 8.4/10 | 9.2/10 | 6.7/10 | 7.6/10 |
| 3 | KORE Software Specialized CRM for sports, entertainment, and media organizations to drive fan engagement, ticketing, and revenue optimization. | specialized | 8.7/10 | 9.2/10 | 7.8/10 | 8.4/10 |
| 4 | WideOrbit Comprehensive media sales and management platform with CRM capabilities for broadcast and digital advertising revenue. | specialized | 8.1/10 | 8.7/10 | 7.2/10 | 7.8/10 |
| 5 | HubSpot Inbound marketing and CRM hub ideal for media teams to nurture leads, manage content campaigns, and track customer interactions. | other | 8.6/10 | 8.4/10 | 9.1/10 | 8.2/10 |
| 6 | Zoho CRM Affordable, customizable CRM with analytics and automation suited for media sales teams handling ad bookings and client relationships. | enterprise | 8.0/10 | 7.7/10 | 8.2/10 | 9.1/10 |
| 7 | Pipedrive Visual sales pipeline CRM optimized for media ad sales teams to track deals, forecasts, and client communications efficiently. | other | 7.2/10 | 6.8/10 | 9.1/10 | 8.0/10 |
| 8 | FatTail Digital revenue management CRM for publishers and media companies to streamline programmatic sales and audience monetization. | specialized | 8.4/10 | 9.2/10 | 7.6/10 | 8.1/10 |
| 9 | Operative Ad sales automation platform with CRM features for media companies to manage proposals, orders, and cross-platform inventory. | specialized | 8.2/10 | 9.1/10 | 7.4/10 | 7.8/10 |
| 10 | Creatio No-code CRM platform allowing media businesses to build custom workflows for customer management and campaign orchestration. | specialized | 8.1/10 | 8.7/10 | 7.4/10 | 7.8/10 |
Enterprise CRM platform with Media Cloud solutions for managing customer relationships, sales pipelines, and audience engagement in media companies.
Integrated CRM and ERP system featuring media and entertainment accelerators for sales, marketing, and content management.
Specialized CRM for sports, entertainment, and media organizations to drive fan engagement, ticketing, and revenue optimization.
Comprehensive media sales and management platform with CRM capabilities for broadcast and digital advertising revenue.
Inbound marketing and CRM hub ideal for media teams to nurture leads, manage content campaigns, and track customer interactions.
Affordable, customizable CRM with analytics and automation suited for media sales teams handling ad bookings and client relationships.
Visual sales pipeline CRM optimized for media ad sales teams to track deals, forecasts, and client communications efficiently.
Digital revenue management CRM for publishers and media companies to streamline programmatic sales and audience monetization.
Ad sales automation platform with CRM features for media companies to manage proposals, orders, and cross-platform inventory.
No-code CRM platform allowing media businesses to build custom workflows for customer management and campaign orchestration.
Salesforce
enterpriseEnterprise CRM platform with Media Cloud solutions for managing customer relationships, sales pipelines, and audience engagement in media companies.
Media Cloud, a tailored suite for streamlining ad sales, inventory management, and audience monetization with unified revenue operations.
Salesforce is a leading cloud-based CRM platform that excels as a Media CRM solution, enabling media companies to manage customer relationships, advertising sales, audience segmentation, and campaign orchestration across digital, print, and broadcast channels. With specialized tools like Media Cloud, it unifies sales, marketing, and service operations to drive revenue through personalized content delivery and real-time analytics. Its scalability and AI-powered insights, such as Einstein, help media enterprises optimize ad inventory, track engagement, and forecast trends effectively.
Pros
- Unmatched customization and scalability for enterprise media operations
- Advanced AI-driven analytics and audience insights via Einstein
- Extensive ecosystem with AppExchange integrations for media tools
Cons
- Steep learning curve requiring training and admins
- High pricing that may not suit small media firms
- Complex setup often needing professional services
Best For
Large media conglomerates and agencies requiring a robust, customizable CRM to handle high-volume ad sales, audience data, and omnichannel campaigns.
Pricing
Starts at $25/user/month for Essentials; Enterprise and Unlimited editions for media use range from $150-$500+/user/month, plus add-ons like Media Cloud with custom enterprise pricing.
Microsoft Dynamics 365
enterpriseIntegrated CRM and ERP system featuring media and entertainment accelerators for sales, marketing, and content management.
Dynamics 365 Customer Insights with AI-powered audience 360-degree profiles for hyper-personalized media campaigns and content recommendations
Microsoft Dynamics 365 is a robust, cloud-based CRM platform that unifies customer data, sales, marketing, and service operations, making it adaptable for media companies handling audience engagement, ad sales, and content distribution. It leverages AI through Copilot for personalized campaigns and real-time insights, integrating seamlessly with Microsoft tools like Power BI and Azure. For media CRM, it excels in customer insights, segmentation, and omnichannel interactions tailored to broadcasters, publishers, and digital agencies.
Pros
- Highly customizable workflows for media-specific needs like audience segmentation and ad revenue management
- Powerful AI-driven analytics and Copilot for predictive insights on viewer behavior
- Seamless integration with Microsoft ecosystem including Teams, Power BI, and Azure for unified data handling
Cons
- Steep learning curve and complex setup requiring IT expertise or consultants
- High pricing that may overwhelm smaller media firms
- Overkill for basic CRM needs with excessive enterprise features
Best For
Large media enterprises and agencies needing scalable, AI-enhanced CRM deeply integrated with existing Microsoft infrastructure.
Pricing
Starts at $65/user/month for basic Sales Professional; Enterprise and full Customer Engagement suites range from $95-$210+/user/month, with custom enterprise pricing.
KORE Software
specializedSpecialized CRM for sports, entertainment, and media organizations to drive fan engagement, ticketing, and revenue optimization.
Unified Sales-to-Traffic engine that automates proposals directly into broadcast scheduling and billing
KORE Software is a specialized CRM platform tailored for the media industry, enabling broadcasters, radio stations, TV networks, and digital publishers to manage sales, client relationships, and revenue operations in one unified system. It automates proposal generation, order fulfillment, inventory management, and integrates deeply with traffic and billing systems for seamless workflows. With advanced analytics and multi-platform support (radio, TV, digital), it provides media companies with tools to optimize revenue and client engagement.
Pros
- Industry-specific features like sales-to-traffic integration excel for media workflows
- Robust analytics and reporting for revenue optimization
- Scalable cloud platform with strong multi-platform support (radio, TV, digital)
Cons
- Steep learning curve due to complex media-centric customization
- Pricing is opaque and enterprise-focused, less ideal for small teams
- Limited flexibility outside core media use cases
Best For
Mid-to-large media companies like broadcasters and networks needing integrated sales, traffic, and CRM capabilities.
Pricing
Custom quote-based pricing; typically $50,000+ annually for mid-sized deployments, scaling with users and modules.
WideOrbit
specializedComprehensive media sales and management platform with CRM capabilities for broadcast and digital advertising revenue.
Unified Revenue Management suite that seamlessly connects sales proposals, order fulfillment, and invoicing in one platform
WideOrbit is a comprehensive media management platform tailored for broadcasters, radio stations, TV networks, and digital media companies. It provides end-to-end solutions for ad sales automation, traffic scheduling, billing, and CRM functionalities to optimize revenue and streamline operations. The software excels in unifying sales pipelines, inventory management, and performance analytics specific to the media industry.
Pros
- Robust integration of sales, traffic, and billing workflows
- Advanced analytics and forecasting for media revenue
- Scalable for large enterprise media operations
Cons
- Steep learning curve and extensive training required
- High upfront implementation and customization costs
- Less intuitive interface compared to modern SaaS CRMs
Best For
Large media broadcasters and agencies needing integrated ad sales and revenue management tools.
Pricing
Custom enterprise pricing, often starting at $50,000+ annually with significant implementation fees based on scale.
HubSpot
otherInbound marketing and CRM hub ideal for media teams to nurture leads, manage content campaigns, and track customer interactions.
Integrated inbound flywheel methodology that aligns content creation, distribution, and CRM for superior media audience nurturing
HubSpot is a comprehensive CRM platform that integrates marketing, sales, service, and content management tools, making it suitable for media companies to manage audience relationships and content distribution. It excels in inbound marketing automation, email campaigns, social media management, and analytics to engage media audiences effectively. While not a dedicated media asset management system, its tools support personalized content delivery and lead nurturing across digital channels.
Pros
- Powerful inbound marketing automation for content-driven media campaigns
- Free core CRM with seamless integration across marketing, sales, and service hubs
- User-friendly interface with extensive templates and analytics for audience insights
Cons
- Pricing scales quickly for advanced features needed by larger media teams
- Limited native digital asset management for media files like videos or high-res images
- Customization requires technical knowledge for complex media workflows
Best For
Mid-sized media companies focused on digital marketing, audience engagement, and content personalization rather than heavy media production or asset libraries.
Pricing
Free CRM core; Marketing Hub Starter at $15/month, Professional at $800/month (billed annually), with Enterprise custom pricing.
Zoho CRM
enterpriseAffordable, customizable CRM with analytics and automation suited for media sales teams handling ad bookings and client relationships.
Zia AI assistant for predictive lead scoring and sales forecasting, adaptable to media campaign performance insights
Zoho CRM is a versatile cloud-based customer relationship management platform that streamlines lead management, sales pipelines, marketing automation, and customer interactions. For media companies, it supports tracking campaigns, audience segmentation, and analytics for content distribution and ad sales through customizable modules. While not media-specific out-of-the-box, its extensibility makes it adaptable for media workflows like managing sponsorships and performance reporting.
Pros
- Affordable pricing with a robust free tier
- Highly customizable workflows and modules for media-specific needs
- Strong integrations with marketing tools like Google Analytics and social media platforms
Cons
- Lacks native media industry features like advanced ad management or content scheduling
- Steep learning curve for complex customizations
- Reporting tools require setup for optimal media analytics
Best For
Small to mid-sized media agencies needing a cost-effective, scalable CRM that can be tailored to sales and campaign management.
Pricing
Free for up to 3 users; paid plans from $14/user/month (Standard) to $52/user/month (Ultimate), billed annually.
Pipedrive
otherVisual sales pipeline CRM optimized for media ad sales teams to track deals, forecasts, and client communications efficiently.
Visual sales pipeline with drag-and-drop functionality for intuitive deal progression
Pipedrive is a sales-focused CRM platform that emphasizes visual pipeline management, making it adaptable for media companies handling ad sales, sponsorships, and client deals. It enables teams to track leads, automate activities, and integrate with email and calendars to streamline media sales processes. While not purpose-built for media, its customizable fields and reporting tools support tracking campaign opportunities and revenue forecasts in the media industry.
Pros
- Intuitive visual drag-and-drop pipelines for managing media sales deals
- Strong automation and activity reminders tailored to sales workflows
- Affordable pricing with scalable plans for growing media teams
Cons
- Lacks media-specific features like content calendars or audience segmentation
- Limited native marketing tools compared to media-focused CRMs
- No built-in media asset management or creative workflow integrations
Best For
Small to mid-sized media sales teams prioritizing simple pipeline management over comprehensive media marketing tools.
Pricing
Starts at $14/user/month (Essential), $29 (Advanced), $49 (Professional), $99 (Enterprise), billed annually.
FatTail
specializedDigital revenue management CRM for publishers and media companies to streamline programmatic sales and audience monetization.
Dynamic Composer tool for generating customized proposals with live inventory pulls and pricing calculations
FatTail is a specialized CRM and sales enablement platform designed exclusively for the media industry, including broadcasters, publishers, and agencies. It streamlines sales pipelines by managing inventory availability, generating dynamic proposals, and handling complex rate cards in real-time. The software integrates CRM, order management, and billing to optimize revenue operations for media companies.
Pros
- Tailored specifically for media sales with real-time inventory and rate card management
- Powerful dynamic proposal builder that automates complex media deals
- Seamless integration with ad servers, traffic systems, and billing platforms
Cons
- Steep learning curve due to media-specific complexity
- Pricing is enterprise-level and opaque without a demo
- Limited appeal outside the media vertical with fewer general CRM features
Best For
Media sales teams at broadcasters, publishers, or agencies handling high-volume ad inventory and proposals.
Pricing
Custom enterprise pricing upon request, typically modular and scaled to organization size starting in the mid-five figures annually.
Operative
specializedAd sales automation platform with CRM features for media companies to manage proposals, orders, and cross-platform inventory.
Operative One platform for unified sales, operations, and finance in a single media revenue dashboard
Operative is a robust enterprise platform tailored for media companies, focusing on advertising sales management, inventory optimization, and revenue workflows. It serves as a specialized CRM for media sales teams by centralizing client data, sales pipelines, deal tracking, and performance analytics. The software streamlines the entire ad sales process from proposal generation to billing and reporting, making it ideal for broadcasters, publishers, and digital media outlets.
Pros
- Comprehensive end-to-end ad sales management including inventory and billing
- Advanced analytics and forecasting tailored to media revenue
- Seamless integrations with major ad tech and finance systems
Cons
- Steep learning curve and complex implementation for new users
- High enterprise-level pricing not suitable for SMBs
- Limited flexibility for non-traditional media workflows
Best For
Large media enterprises like broadcasters and publishers needing integrated ad sales CRM and revenue management.
Pricing
Custom enterprise pricing, typically starting at $10,000+ per month based on scale and modules; quotes required.
Creatio
specializedNo-code CRM platform allowing media businesses to build custom workflows for customer management and campaign orchestration.
Composable no-code Studio for building bespoke media CRM apps without coding
Creatio is a low-code/no-code platform designed for building customizable CRM, BPM, and automation solutions, adaptable for media companies to manage client relationships, ad sales pipelines, audience segmentation, and content distribution workflows. It combines sales, marketing, and service modules with AI-driven insights and process automation to streamline media operations like campaign tracking and lead nurturing. While highly flexible, it requires configuration to fully address media-specific needs such as rights management or multi-channel ad delivery.
Pros
- Highly customizable no-code/low-code platform for tailoring to media workflows
- Comprehensive automation across sales, marketing, and service with AI enhancements
- Strong integration ecosystem supporting media tools like ad platforms and analytics
Cons
- Steep learning curve for advanced customizations without developer support
- Lacks deep out-of-the-box media-specific features like ad inventory management
- Pricing scales quickly for enterprise-scale deployments
Best For
Mid-to-large media agencies or publishers seeking a flexible, scalable CRM that can be customized for complex ad sales and audience engagement processes.
Pricing
Starts at $25/user/month for basic sales edition, with full studio access from $45/user/month; custom enterprise pricing available.
Conclusion
The reviewed media CRM tools showcase diverse strengths, with Salesforce emerging as the top choice, offering robust enterprise-grade features tailored to media-specific needs. Microsoft Dynamics 365 stands out for its integrated CRM-ERP system and media accelerators, while KORE Software excels in driving fan engagement and revenue optimization. Each option caters to unique workflows, ensuring there’s a fit for every media business, whether focused on sales, content management, or audience growth.
Ready to elevate your media operations? Start with Salesforce to experience a unified platform that streamlines sales, engagement, and growth—your first step to transforming customer relationships.
Tools Reviewed
All tools were independently evaluated for this comparison