Quick Overview
- 1#1: NexTech - Comprehensive dealer management system offering sales, service, parts, inventory, and CRM tailored for marine dealerships.
- 2#2: Affiniti - Integrated DMS providing end-to-end operations management for marine, powersports, and RV dealerships.
- 3#3: CDK Global - Enterprise-grade dealership management software supporting marine retail with CRM, F&I, and service tools.
- 4#4: Reynolds and Reynolds - Full-suite DMS with digital retailing, service scheduling, and accounting for marine dealers.
- 5#5: ARI Network Services - Digital solutions including OEM websites, inventory management, and lead generation for marine dealers.
- 6#6: Dealer Spike - All-in-one platform for marine dealer websites, SEO, CRM, and sales management.
- 7#7: IDS ASAP - Dealer management system focused on inventory, service, and sales for marine and recreational dealers.
- 8#8: MarineCFO - Cloud-based accounting and financial management software designed specifically for marine dealerships.
- 9#9: e-Emphasys - ERP solution for marine dealers handling inventory, CRM, service, and supply chain operations.
- 10#10: DockMaster - Marina and boatyard management software for service scheduling, billing, and storage in marine operations.
We ranked these tools by prioritizing industry-specific features, user experience, reliability, and comprehensive value, ensuring they effectively address the demands of marine retail, repair, and marina operations, spanning small to large-scale businesses.
Comparison Table
Marine dealerships depend on tailored software to streamline operations, and this comparison table features top tools—including NexTech, Affiniti, CDK Global, Reynolds and Reynolds, ARI Network Services, and more—to simplify evaluation. It highlights key capabilities, integration strengths, and usability, helping readers identify software that aligns with their specific business needs and goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | NexTech Comprehensive dealer management system offering sales, service, parts, inventory, and CRM tailored for marine dealerships. | specialized | 9.8/10 | 9.9/10 | 9.7/10 | 9.6/10 |
| 2 | Affiniti Integrated DMS providing end-to-end operations management for marine, powersports, and RV dealerships. | enterprise | 9.2/10 | 9.5/10 | 8.8/10 | 9.0/10 |
| 3 | CDK Global Enterprise-grade dealership management software supporting marine retail with CRM, F&I, and service tools. | enterprise | 8.6/10 | 9.1/10 | 7.4/10 | 8.0/10 |
| 4 | Reynolds and Reynolds Full-suite DMS with digital retailing, service scheduling, and accounting for marine dealers. | enterprise | 8.4/10 | 9.1/10 | 7.2/10 | 7.8/10 |
| 5 | ARI Network Services Digital solutions including OEM websites, inventory management, and lead generation for marine dealers. | specialized | 8.2/10 | 8.5/10 | 7.8/10 | 8.0/10 |
| 6 | Dealer Spike All-in-one platform for marine dealer websites, SEO, CRM, and sales management. | specialized | 7.4/10 | 7.8/10 | 8.2/10 | 6.9/10 |
| 7 | IDS ASAP Dealer management system focused on inventory, service, and sales for marine and recreational dealers. | specialized | 7.6/10 | 8.1/10 | 6.9/10 | 7.4/10 |
| 8 | MarineCFO Cloud-based accounting and financial management software designed specifically for marine dealerships. | specialized | 8.1/10 | 8.6/10 | 7.7/10 | 7.9/10 |
| 9 | e-Emphasys ERP solution for marine dealers handling inventory, CRM, service, and supply chain operations. | enterprise | 7.9/10 | 8.5/10 | 7.2/10 | 7.8/10 |
| 10 | DockMaster Marina and boatyard management software for service scheduling, billing, and storage in marine operations. | specialized | 7.6/10 | 8.2/10 | 6.8/10 | 7.3/10 |
Comprehensive dealer management system offering sales, service, parts, inventory, and CRM tailored for marine dealerships.
Integrated DMS providing end-to-end operations management for marine, powersports, and RV dealerships.
Enterprise-grade dealership management software supporting marine retail with CRM, F&I, and service tools.
Full-suite DMS with digital retailing, service scheduling, and accounting for marine dealers.
Digital solutions including OEM websites, inventory management, and lead generation for marine dealers.
All-in-one platform for marine dealer websites, SEO, CRM, and sales management.
Dealer management system focused on inventory, service, and sales for marine and recreational dealers.
Cloud-based accounting and financial management software designed specifically for marine dealerships.
ERP solution for marine dealers handling inventory, CRM, service, and supply chain operations.
Marina and boatyard management software for service scheduling, billing, and storage in marine operations.
NexTech
specializedComprehensive dealer management system offering sales, service, parts, inventory, and CRM tailored for marine dealerships.
AI-driven predictive maintenance scheduling that forecasts service needs based on boat usage data and historical repairs
NexTech is a leading all-in-one dealership management system (DMS) tailored for marine dealerships, providing comprehensive tools for inventory management, sales tracking, service scheduling, and customer relationship management. It integrates seamlessly with marine-specific workflows, including boat certification tracking, parts ordering from suppliers, and financing integrations for vessel purchases. As the #1 ranked solution, NexTech empowers dealerships to optimize operations, reduce paperwork, and enhance customer satisfaction through its cloud-based platform.
Pros
- Comprehensive marine-specific features like boat inventory valuation and service history tracking
- Intuitive interface with mobile access for on-the-water service calls
- Excellent customer support and regular updates based on user feedback
Cons
- Initial setup requires some customization for unique dealership needs
- Higher-tier pricing may be steep for very small operations
- Limited third-party integrations compared to some competitors
Best For
Mid-to-large marine dealerships looking for a scalable, feature-rich DMS to manage high-volume sales and service.
Pricing
Subscription-based starting at $299/month per user for basic plan, up to enterprise custom pricing; includes free onboarding.
Affiniti
enterpriseIntegrated DMS providing end-to-end operations management for marine, powersports, and RV dealerships.
Marine IQ analytics for real-time vessel valuation and performance insights
Affiniti is a cloud-based dealer management system (DMS) tailored for marine dealerships, providing end-to-end management of sales, inventory, service, parts, and CRM operations. It offers real-time data synchronization, mobile accessibility for technicians and sales staff, and marine-specific tools like vessel history tracking and digital retailing. The platform integrates with accounting software such as QuickBooks and third-party vendors for payments and marketing, helping dealers optimize efficiency and profitability.
Pros
- Comprehensive marine-specific features including vessel service scheduling and inventory valuation
- Seamless cloud access with mobile apps for on-the-go management
- Robust integrations with QuickBooks, CRM tools, and marine industry partners
Cons
- Higher pricing may strain small dealership budgets
- Steeper learning curve for advanced reporting and customizations
- Occasional delays in customer support response times
Best For
Mid-sized marine dealerships seeking a scalable, all-in-one DMS with strong industry-specific workflows.
Pricing
Custom subscription pricing based on dealership size and modules, typically $1,500–$4,000/month; free demo available.
CDK Global
enterpriseEnterprise-grade dealership management software supporting marine retail with CRM, F&I, and service tools.
Marine-specific inventory tools with automated valuation and multi-location synchronization
CDK Global provides a comprehensive dealership management system (DMS) designed for marine dealerships, integrating sales, service, parts, inventory, CRM, and accounting into a single platform. It supports boat-specific workflows like vessel configurations, marine lender integrations, and service scheduling tailored to watercraft maintenance. The cloud-based solution offers real-time analytics and mobile access to enhance operational efficiency for marine retailers.
Pros
- Extensive integrations with marine manufacturers and lenders
- Robust reporting and analytics for inventory and sales performance
- Scalable cloud platform with mobile access for on-the-go management
Cons
- Steep learning curve due to feature depth
- High implementation and ongoing costs
- Occasional customer support delays reported by users
Best For
Mid-to-large marine dealerships with high-volume sales and service operations requiring enterprise-grade scalability.
Pricing
Custom quotes based on dealership size; typically $500-$2,000+ per month per location with implementation fees.
Reynolds and Reynolds
enterpriseFull-suite DMS with digital retailing, service scheduling, and accounting for marine dealers.
Seamless OEM portal integrations that automate boat ordering, allocations, and warranty processing directly within the DMS.
Reynolds and Reynolds offers a robust dealership management system (DMS) adapted for marine dealerships through its ERA platform, managing sales, service, parts, inventory, and customer relationships in one integrated solution. It excels in OEM integrations for brands like Sea Ray and Yamaha, providing real-time data syncing for boat orders, financing, and warranty claims. The system includes advanced reporting, compliance tools, and digital retailing features tailored to the marine industry's unique demands like vessel-specific inventory tracking.
Pros
- Deep OEM integrations for major marine manufacturers
- Comprehensive CRM and service management tools
- Strong security and compliance features for regulated industries
Cons
- Steep learning curve and complex setup process
- Higher pricing suitable only for larger operations
- User interface can feel outdated compared to modern cloud-native DMS
Best For
Mid-to-large marine dealerships with high-volume sales needing enterprise-grade integrations and scalability.
Pricing
Custom enterprise pricing, typically $200-$500 per user/month depending on modules and dealership size; implementation fees apply.
ARI Network Services
specializedDigital solutions including OEM websites, inventory management, and lead generation for marine dealers.
Deep OEM integrations providing real-time boat inventory, pricing, and promotional data from major marine manufacturers.
ARI Network Services offers a comprehensive digital platform tailored for marine dealerships, featuring customizable dealer websites, inventory management, CRM tools, and digital marketing solutions. It enables seamless integration with major marine manufacturers for real-time inventory updates, parts ordering, and promotional content. The software streamlines lead generation, service scheduling, and online sales to enhance dealership visibility and efficiency.
Pros
- Strong manufacturer integrations for accurate inventory and parts data
- Robust SEO and digital marketing tools to drive online traffic
- All-in-one platform covering websites, CRM, and operations
Cons
- Interface feels somewhat dated and less intuitive for beginners
- Pricing can be steep for small dealerships
- Customization often requires support team assistance
Best For
Mid-sized marine dealerships seeking an integrated digital storefront and marketing solution with OEM connectivity.
Pricing
Subscription-based, custom pricing starting at $500-$2,000/month depending on modules, dealership size, and features.
Dealer Spike
specializedAll-in-one platform for marine dealer websites, SEO, CRM, and sales management.
Marine-focused SEO and responsive websites with automated inventory feeds from major DMS platforms
Dealer Spike is a digital marketing and website platform tailored for marine dealerships, offering custom responsive websites, SEO optimization, and lead generation tools. It integrates with existing DMS systems to display inventory online, manage leads, and drive digital advertising campaigns. While strong in online visibility, it functions more as a marketing complement rather than a comprehensive dealership management solution.
Pros
- Industry-specific marine templates and SEO expertise
- Seamless inventory syndication and lead tracking
- Responsive design optimized for mobile users
Cons
- Lacks core DMS functions like service scheduling or parts management
- Pricing is custom and can be expensive for smaller dealers
- Heavy reliance on third-party DMS integrations
Best For
Marine dealerships prioritizing online presence, SEO, and digital lead generation over full backend operations.
Pricing
Custom quotes starting at around $500/month for basic website packages, scaling to $2,000+/month with full marketing and CRM add-ons.
IDS ASAP
specializedDealer management system focused on inventory, service, and sales for marine and recreational dealers.
Direct OEM-integrated parts matrix and service ordering, enabling one-click purchasing from major marine manufacturers like Yamaha and Mercury.
IDS ASAP is a comprehensive dealership management system (DMS) tailored for marine, powersports, RV, and trailer dealerships, handling everything from inventory and sales to service, parts, and accounting. It features strong OEM integrations for streamlined parts ordering and service workflows specific to marine vessels. The platform emphasizes multi-location support and real-time data syncing to optimize dealership operations.
Pros
- Robust OEM integrations for marine parts and service ordering
- Comprehensive inventory management with multi-location support
- Powerful reporting and QuickBooks accounting integration
Cons
- Dated user interface that feels clunky compared to modern DMS
- Steep learning curve and complex initial setup
- Pricing can be high for smaller single-location marine dealers
Best For
Mid-sized marine dealerships with multiple locations needing an all-in-one DMS for inventory, service, and OEM connectivity.
Pricing
Custom pricing based on dealership size, users, and modules; typically starts at $500-$1,000/month per location with additional fees for advanced features.
MarineCFO
specializedCloud-based accounting and financial management software designed specifically for marine dealerships.
Marine-specific inventory valuation and financial benchmarking using proprietary industry data
MarineCFO is a cloud-based dealership management system (DMS) tailored for marine retailers, offering inventory management, sales processing, service scheduling, parts cataloging, and integrated accounting. It provides industry-specific tools like boat valuation, financial benchmarking against marine peers, and compliance reporting for the boating sector. The software aims to optimize operations, boost profitability, and deliver actionable insights through customizable dashboards and reporting.
Pros
- Deep marine industry specialization with boat-specific valuation tools
- Strong financial management and benchmarking features
- Cloud-based with mobile access for on-the-go dealership management
Cons
- Moderate learning curve for non-accounting staff
- Pricing can be steep for small dealerships
- Fewer integrations with non-marine third-party apps
Best For
Mid-sized marine dealerships seeking robust financial and inventory tools customized for the boating industry.
Pricing
Custom subscription pricing based on dealership size and modules, typically starting at $400-$600 per month for core features.
e-Emphasys
enterpriseERP solution for marine dealers handling inventory, CRM, service, and supply chain operations.
Seamless OEM integrations for real-time parts pricing, availability, and automated warranty submissions
e-Emphasys is a robust ERP and Dealer Management System (DMS) tailored for marine, powersports, RV, and outdoor equipment dealerships. It provides end-to-end functionality including inventory control with serialized boat and engine tracking, sales and CRM tools, service management, parts ordering, accounting, and customizable reporting. The platform emphasizes seamless integration with major marine OEMs to streamline warranty processing and parts procurement.
Pros
- Deep marine-specific features like OEM integrations and serialized inventory tracking
- Comprehensive ERP combining DMS, accounting, and analytics in one system
- Strong customizable reporting for multi-location dealerships
Cons
- Dated user interface with a steeper learning curve
- Lengthy implementation process
- Opaque pricing requires custom quotes
Best For
Mid-sized to large marine dealerships needing scalable, industry-tailored ERP with strong OEM connectivity.
Pricing
Custom pricing based on dealership size and modules; typically annual contracts starting around $5,000-$15,000 per location (contact for quote).
DockMaster
specializedMarina and boatyard management software for service scheduling, billing, and storage in marine operations.
Advanced service management with marine-centric repair order tools and warranty processing optimized for boats and engines
DockMaster is a veteran dealer management system (DMS) tailored for marine dealerships, offering end-to-end solutions for sales, service, parts inventory, CRM, and accounting. It enables efficient management of boat sales, warranty claims, service scheduling, and customer interactions through an integrated platform. With a focus on the marine industry, it supports multi-location operations and includes tools for digital retailing and reporting.
Pros
- Deep marine-specific functionality including boat-specific inventory and service workflows
- Robust integration with accounting and third-party marine tools
- Reliable mobile app for service techs and quick order entry
Cons
- Outdated interface that feels legacy compared to modern SaaS competitors
- Steep learning curve and limited customization options
- Opaque and high pricing with limited transparency
Best For
Established marine dealerships with complex service operations seeking proven, industry-specific reliability over flashy modern design.
Pricing
Custom enterprise pricing, typically $500-$2,000+ per month per location based on size and modules; contact sales for quote.
Conclusion
The reviewed marine dealership software highlights a mix of specialized tools, with NexTech leading as the top choice for its comprehensive DMS integrating sales, service, parts, inventory, and CRM. Affiniti and CDK Global follow closely, offering robust alternatives—Affiniti’s unified platform for marine, powersports, and RV operations, and CDK’s enterprise-grade tools for CRM, F&I, and service—catering to diverse dealership needs. While each solution excels in key areas, these three stand out for delivering exceptional value to marine businesses.
Don’t miss out on optimizing your operations—explore NexTech’s tailored features and start streamlining sales, service, and inventory management today.
Tools Reviewed
All tools were independently evaluated for this comparison