Quick Overview
- 1#1: Jobber - All-in-one field service software that streamlines lawn care operations with built-in marketing tools for automated emails, review requests, and customer engagement.
- 2#2: Housecall Pro - Business management platform for lawn care pros featuring a dedicated marketing center for postcards, emails, SMS, and online reviews.
- 3#3: ServiceTitan - Enterprise-grade software for home services including advanced marketing automation, CRM, and targeted campaigns for lawn care growth.
- 4#4: GorillaDesk - Lawn care and pest control software with integrated marketing features like automated customer communications and review management.
- 5#5: Service Autopilot - Automation-focused platform for lawn care businesses offering smart marketing campaigns, email nurturing, and upsell opportunities.
- 6#6: LMN - Landscape management software with sales and marketing tools to help lawn care companies price jobs, track leads, and boost revenue.
- 7#7: Aspire - Cloud CRM and operations software for landscapers with marketing automation for proposals, scheduling, and customer retention.
- 8#8: FieldRoutes - Route optimization and management software for lawn care services including customer marketing and retention tools.
- 9#9: RealGreen - Comprehensive lawn care management system with features for customer communication, renewals, and targeted marketing.
- 10#10: Arborgold - CRM software for lawn and tree care businesses with proposal generation, email marketing, and lead tracking capabilities.
We prioritized tools based on integrated marketing capabilities, operational efficiency, user-friendliness, and overall value, ensuring each entry delivers tangible benefits to streamline growth for lawn care pros.
Comparison Table
For lawn care businesses aiming to enhance efficiency and attract more clients, marketing software is a critical tool. This comparison table features top options like Jobber, Housecall Pro, ServiceTitan, GorillaDesk, Service Autopilot, and others, detailing their unique features, pricing models, and best-fit scenarios. Readers will learn to identify the software that aligns with their specific needs, whether they prioritize scheduling, client management, or marketing automation.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Jobber All-in-one field service software that streamlines lawn care operations with built-in marketing tools for automated emails, review requests, and customer engagement. | specialized | 9.5/10 | 9.4/10 | 9.2/10 | 9.0/10 |
| 2 | Housecall Pro Business management platform for lawn care pros featuring a dedicated marketing center for postcards, emails, SMS, and online reviews. | specialized | 8.6/10 | 8.2/10 | 9.1/10 | 8.3/10 |
| 3 | ServiceTitan Enterprise-grade software for home services including advanced marketing automation, CRM, and targeted campaigns for lawn care growth. | enterprise | 8.2/10 | 9.1/10 | 6.8/10 | 7.4/10 |
| 4 | GorillaDesk Lawn care and pest control software with integrated marketing features like automated customer communications and review management. | specialized | 8.1/10 | 8.0/10 | 8.5/10 | 8.2/10 |
| 5 | Service Autopilot Automation-focused platform for lawn care businesses offering smart marketing campaigns, email nurturing, and upsell opportunities. | specialized | 7.2/10 | 6.8/10 | 7.0/10 | 7.5/10 |
| 6 | LMN Landscape management software with sales and marketing tools to help lawn care companies price jobs, track leads, and boost revenue. | specialized | 7.6/10 | 8.1/10 | 7.2/10 | 7.0/10 |
| 7 | Aspire Cloud CRM and operations software for landscapers with marketing automation for proposals, scheduling, and customer retention. | enterprise | 8.1/10 | 8.4/10 | 7.9/10 | 7.6/10 |
| 8 | FieldRoutes Route optimization and management software for lawn care services including customer marketing and retention tools. | specialized | 7.4/10 | 6.9/10 | 7.8/10 | 7.2/10 |
| 9 | RealGreen Comprehensive lawn care management system with features for customer communication, renewals, and targeted marketing. | specialized | 7.8/10 | 8.2/10 | 7.0/10 | 7.5/10 |
| 10 | Arborgold CRM software for lawn and tree care businesses with proposal generation, email marketing, and lead tracking capabilities. | specialized | 7.4/10 | 7.8/10 | 6.8/10 | 7.0/10 |
All-in-one field service software that streamlines lawn care operations with built-in marketing tools for automated emails, review requests, and customer engagement.
Business management platform for lawn care pros featuring a dedicated marketing center for postcards, emails, SMS, and online reviews.
Enterprise-grade software for home services including advanced marketing automation, CRM, and targeted campaigns for lawn care growth.
Lawn care and pest control software with integrated marketing features like automated customer communications and review management.
Automation-focused platform for lawn care businesses offering smart marketing campaigns, email nurturing, and upsell opportunities.
Landscape management software with sales and marketing tools to help lawn care companies price jobs, track leads, and boost revenue.
Cloud CRM and operations software for landscapers with marketing automation for proposals, scheduling, and customer retention.
Route optimization and management software for lawn care services including customer marketing and retention tools.
Comprehensive lawn care management system with features for customer communication, renewals, and targeted marketing.
CRM software for lawn and tree care businesses with proposal generation, email marketing, and lead tracking capabilities.
Jobber
specializedAll-in-one field service software that streamlines lawn care operations with built-in marketing tools for automated emails, review requests, and customer engagement.
Jobber Sites: An integrated website builder with SEO tools, quote request forms, and automated follow-ups designed specifically for field service marketing.
Jobber is a leading all-in-one business management platform for lawn care and landscaping companies, with powerful marketing tools to generate leads and nurture customer relationships. It enables automated email and SMS campaigns, review requests, online quote requests via customizable website widgets, and integrations with Google for local SEO and visibility. While excelling in operational features like scheduling and invoicing, its marketing suite helps service pros build repeat business and attract new clients efficiently.
Pros
- Robust automated marketing campaigns for emails, texts, and review generation
- Seamless integrations with Google My Business and websites for lead capture
- User-friendly interface that scales from solo operators to teams
Cons
- Higher pricing tiers may overwhelm very small businesses
- Marketing analytics are solid but lack depth of dedicated tools like Mailchimp
- Full feature set requires time to master despite intuitive design
Best For
Small to mid-sized lawn care businesses seeking integrated marketing and operations management without multiple software tools.
Pricing
Starts at $69/month (Core plan for 1 user), up to $349+/month (Grow plan for 7+ users); annual billing offers 20% discount, free trial available.
Housecall Pro
specializedBusiness management platform for lawn care pros featuring a dedicated marketing center for postcards, emails, SMS, and online reviews.
Seamless online booking and scheduling widget that integrates effortlessly with websites to drive instant appointments and reduce no-shows
Housecall Pro is a comprehensive field service management platform designed for businesses like lawn care providers, offering integrated marketing tools such as online booking, automated review requests, and email/SMS campaigns. It streamlines customer acquisition by embedding customizable booking widgets on websites and nurturing leads through targeted communications. While not exclusively a marketing tool, its features effectively support reputation management and repeat business generation alongside core operational functions like scheduling and invoicing.
Pros
- Intuitive online booking system that captures leads 24/7 directly from your website
- Automated review collection and management to enhance online reputation and SEO
- Built-in email and SMS marketing for targeted promotions and customer retention
Cons
- Marketing tools are solid but lack advanced SEO, landing page builders, or lead funnels found in dedicated marketing software
- Higher-tier plans required for full marketing automation and unlimited campaigns
- Customization options for campaigns can feel limited for complex marketing strategies
Best For
Lawn care companies seeking an all-in-one operations platform with reliable built-in marketing to handle bookings, reviews, and basic outreach without separate tools.
Pricing
Starts at $49/month (Basic, 1 user) up to $229+/month (Max plan); additional users $29/month each, with marketing features scaling by tier.
ServiceTitan
enterpriseEnterprise-grade software for home services including advanced marketing automation, CRM, and targeted campaigns for lawn care growth.
Marketing Pro's hyper-precise ROI analytics that attribute revenue directly to specific campaigns and touchpoints
ServiceTitan is a comprehensive field service management platform with integrated marketing tools designed for home service businesses, including lawn care providers. It enables automated multi-channel marketing campaigns via email, SMS, and direct mail, along with CRM integration for lead nurturing and customer retention. The software excels in tracking marketing ROI through detailed analytics tied to bookings and revenue, making it suitable for scaling lawn care operations beyond basic marketing.
Pros
- Seamless integration of marketing with scheduling, dispatching, and invoicing
- Advanced ROI tracking linking campaigns directly to revenue
- Robust automation for reviews, follow-ups, and multi-channel outreach
Cons
- Steep learning curve and complex interface for marketing-only users
- Prohibitively expensive for small lawn care businesses
- Not specialized for lawn care; geared toward larger field service operations
Best For
Mid-sized to large lawn care companies needing integrated marketing within a full business management suite.
Pricing
Custom quote-based pricing; typically $3,000+ per month for mid-sized teams, scaling with users and features.
GorillaDesk
specializedLawn care and pest control software with integrated marketing features like automated customer communications and review management.
Automated review requests that integrate seamlessly with scheduling and customer interactions to boost online reputation effortlessly
GorillaDesk is an all-in-one field service management software tailored for lawn care and landscaping businesses, offering scheduling, invoicing, CRM, and routing alongside marketing tools like automated review requests, email/SMS campaigns, and customer communication automation. It streamlines operations while supporting marketing efforts to acquire and retain customers through targeted outreach and review generation. Though not a dedicated marketing platform, its integrated features make it a solid choice for operational efficiency with marketing support.
Pros
- Integrated marketing automation like review requests and SMS/email campaigns within CRM
- User-friendly mobile app for on-the-go management
- Strong customer support and QuickBooks integration
Cons
- Limited advanced marketing analytics compared to specialized tools
- Pricing scales per user, which can be costly for larger teams
- Marketing features are solid but secondary to core operational tools
Best For
Small to mid-sized lawn care businesses needing an all-in-one platform that combines operations with essential marketing capabilities.
Pricing
Starts at $58/month for Starter plan (billed annually), with Pro at $98/month and Enterprise custom; per-user scaling applies.
Service Autopilot
specializedAutomation-focused platform for lawn care businesses offering smart marketing campaigns, email nurturing, and upsell opportunities.
Integrated marketing automation that triggers emails/SMS based on scheduling and service events
Service Autopilot is an all-in-one business management platform tailored for field service businesses like lawn care companies, offering scheduling, invoicing, CRM, and routing tools. It includes marketing capabilities such as automated email/SMS campaigns, newsletters, and customer communication automation to support lead nurturing and retention. While robust for operations, its marketing features are integrated but not as advanced or specialized as dedicated marketing software.
Pros
- Seamless integration of marketing automations with core operations like scheduling and CRM
- Automated email and SMS for customer engagement and retention
- Mobile app supports on-the-go marketing and lead management
Cons
- Marketing tools are basic and lack advanced features like SEO or social media ad management
- Steep learning curve for full utilization, especially for marketing newcomers
- Pricing can escalate quickly with additional users and features
Best For
Lawn care businesses seeking an integrated operations platform with solid built-in marketing automation rather than standalone marketing tools.
Pricing
Starts at $97/month for basic (1 user), $197/month for Pro, up to $347+/month for Enterprise; scales with users and services.
LMN
specializedLandscape management software with sales and marketing tools to help lawn care companies price jobs, track leads, and boost revenue.
52-week sales and marketing growth blueprint with built-in coaching tools
LMN (golm.com) is a business management platform for lawn care and landscaping companies that includes marketing tools via its CRM module, enabling lead capture, email campaigns, and sales pipeline management. It supports targeted customer outreach, performance tracking, and growth planning to help businesses acquire and retain clients. While not a standalone marketing solution, its integrated features streamline marketing within daily operations for green industry pros.
Pros
- Robust CRM integration for lead nurturing and email automation
- Sales pipeline tools with performance analytics
- 52-week growth planning resources tailored for lawn care marketing
Cons
- Steep learning curve for full feature set
- Higher pricing not ideal for small operations
- Limited advanced marketing like SEO or social scheduling
Best For
Mid-sized lawn care businesses seeking integrated CRM marketing within a full operations platform.
Pricing
Starts at $197/month for Essentials (up to 3 users), scaling to $499+/month for Pro/Elite tiers based on team size and revenue.
Aspire
enterpriseCloud CRM and operations software for landscapers with marketing automation for proposals, scheduling, and customer retention.
Seamless integration of marketing automation with job scheduling and customer data for personalized, timely campaigns
Aspire (myaspire.com) is a comprehensive business management platform for lawn care and landscaping companies, with built-in marketing tools like CRM, email/SMS campaigns, review generation, and lead tracking. It integrates marketing automation with scheduling, invoicing, and routing to help businesses attract, nurture, and retain customers efficiently. While not a standalone marketing tool, it provides solid capabilities for operational efficiency tied to growth strategies, making it suitable for scaling service providers.
Pros
- All-in-one integration of marketing with core business operations
- Strong CRM and automated email/SMS campaigns for lead nurturing
- Review management and customer communication tools boost online presence
Cons
- Pricing can be steep for small solo operators
- Learning curve for full feature utilization
- Marketing depth lags behind dedicated platforms like dedicated SEO or ad managers
Best For
Mid-sized lawn care businesses needing integrated operations and marketing without multiple software subscriptions.
Pricing
Custom pricing starts around $200/month, scaling with users, features, and services (e.g., $300-800+/month for most users).
FieldRoutes
specializedRoute optimization and management software for lawn care services including customer marketing and retention tools.
Dynamic customer lifecycle automation that ties marketing campaigns directly to scheduling and service delivery
FieldRoutes is a field service management platform designed for lawn care and landscaping businesses, offering integrated CRM and communication tools that support marketing efforts like customer retention and lead nurturing. It enables automated SMS/email campaigns, customer data segmentation, and performance reporting to drive growth alongside operational efficiency. While not a standalone marketing solution, it embeds marketing capabilities within scheduling, routing, and billing workflows.
Pros
- Integrated CRM for lead tracking and customer segmentation
- Automated communication tools for targeted SMS/email campaigns
- Robust analytics to measure marketing ROI tied to operations
Cons
- Limited advanced marketing features like SEO tools or landing page builders
- Marketing functionalities are secondary to core operational tools
- Custom pricing can be expensive for small businesses focused solely on marketing
Best For
Mid-sized lawn care companies seeking an all-in-one platform where basic marketing supports field operations.
Pricing
Custom quote-based pricing starting around $150-$300/month depending on routes, users, and features; free demo available.
RealGreen
specializedComprehensive lawn care management system with features for customer communication, renewals, and targeted marketing.
Integrated marketing automation that pulls real-time data from scheduling and CRM for hyper-targeted campaigns
RealGreen is a comprehensive business management platform designed for lawn care, pest control, and landscape companies, featuring marketing tools like automated email/SMS campaigns, lead nurturing, and customer portals. It integrates CRM, scheduling, routing, invoicing, and digital marketing to streamline operations and customer acquisition. While robust for field service businesses, its marketing capabilities are embedded within a broader suite rather than standing alone.
Pros
- Seamless integration of marketing with operations like scheduling and billing
- Automated multi-channel campaigns (email, SMS, postcards)
- Strong customer portal for self-service bookings and payments
Cons
- Steep learning curve for non-tech-savvy users
- Pricing can be high for small operations
- Marketing templates lack advanced customization
Best For
Mid-sized lawn care companies needing an all-in-one platform that combines marketing with full business management.
Pricing
Custom quotes starting at ~$150/user/month, with tiers based on company size, users, and modules.
Arborgold
specializedCRM software for lawn and tree care businesses with proposal generation, email marketing, and lead tracking capabilities.
Seamless integration of operational data (like service history) into CRM-driven marketing campaigns for hyper-personalized customer outreach
Arborgold is a comprehensive business management software platform designed for arborists, landscapers, and lawn care professionals, offering CRM, scheduling, invoicing, and marketing tools. It enables targeted email campaigns, automated customer communications, newsletters, and customer segmentation to support marketing efforts in the lawn care industry. While robust for overall operations, its marketing features integrate seamlessly with operational data for personalized promotions.
Pros
- Integrated CRM with marketing automation for targeted lawn care campaigns
- Email newsletters and automated notifications tied to scheduling data
- Customer portal enhances engagement and repeat business
Cons
- Marketing tools are secondary to core business management features
- Steep learning curve due to extensive functionality
- Custom pricing can be high for small lawn care operations
Best For
Mid-sized lawn care businesses seeking an all-in-one platform where marketing integrates with operations and CRM.
Pricing
Custom quotes starting at around $150/month for basic plans, scaling to $500+/month for advanced features and multiple users.
Conclusion
After thoroughly evaluating the top lawn care marketing tools, Jobber leads as the top choice, offering an all-in-one platform that seamlessly combines field service operations with robust marketing features like automated emails, review requests, and customer engagement tools. Housecall Pro and ServiceTitan stand out as strong alternatives, with Housecall Pro’s dedicated marketing center for diverse communication channels and ServiceTitan’s enterprise-grade automation for scalable growth. These top tools collectively demonstrate how software can transform lawn care businesses, with each offering unique strengths to meet different operational needs.
Don’t miss the opportunity to enhance your lawn care marketing and operations—try Jobber, the top-ranked software, and unlock streamlined processes, better customer retention, and increased growth for your business.
Tools Reviewed
All tools were independently evaluated for this comparison