Quick Overview
- 1#1: Affise - Advanced performance marketing platform providing real-time tracking, fraud prevention, and automation tailored for iGaming affiliate programs.
- 2#2: Scaleo - AI-driven affiliate software with smart links, automated payouts, and detailed analytics optimized for iGaming campaigns.
- 3#3: Income Access - Established iGaming affiliate management solution offering multi-currency support, compliance tools, and robust reporting.
- 4#4: PartnerMatrix - iGaming-focused affiliate platform integrated with casino CRM and betting systems for seamless partner management.
- 5#5: Affilka - Online gambling affiliate tracking software with flexible commission structures and API integrations for operators.
- 6#6: Everflow - Partnership marketing platform delivering precise attribution, deep linking, and performance insights for iGaming affiliates.
- 7#7: Impact.com - Scalable partnership automation tool supporting complex affiliate tracking and optimization in the iGaming sector.
- 8#8: Partnerize - Intelligent platform for managing affiliate partnerships with advanced analytics and fraud detection for gaming brands.
- 9#9: Trackier - White-label affiliate tracking system featuring real-time reporting and anti-fraud measures suitable for iGaming.
- 10#10: Post Affiliate Pro - Versatile affiliate software providing customizable tracking, commissions, and multi-tier management for iGaming sites.
We ranked these tools based on key attributes like advanced tracking capabilities, fraud prevention efficacy, ease of integration with igaming systems, and the depth of analytics and reporting—ensuring they balance functionality, usability, and long-term value for operators.
Comparison Table
Navigating igaming affiliate marketing software requires clarity, and this table simplifies the process by comparing tools like Affise, Scaleo, Income Access, PartnerMatrix, Affilka, and more. Readers will gain insights into key features, usability, and support to identify the best fit for their marketing goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Affise Advanced performance marketing platform providing real-time tracking, fraud prevention, and automation tailored for iGaming affiliate programs. | enterprise | 9.7/10 | 9.8/10 | 9.2/10 | 9.4/10 |
| 2 | Scaleo AI-driven affiliate software with smart links, automated payouts, and detailed analytics optimized for iGaming campaigns. | specialized | 9.3/10 | 9.6/10 | 8.9/10 | 9.1/10 |
| 3 | Income Access Established iGaming affiliate management solution offering multi-currency support, compliance tools, and robust reporting. | enterprise | 8.8/10 | 9.3/10 | 8.1/10 | 8.4/10 |
| 4 | PartnerMatrix iGaming-focused affiliate platform integrated with casino CRM and betting systems for seamless partner management. | specialized | 8.7/10 | 9.2/10 | 8.1/10 | 8.4/10 |
| 5 | Affilka Online gambling affiliate tracking software with flexible commission structures and API integrations for operators. | specialized | 8.6/10 | 9.2/10 | 8.1/10 | 8.3/10 |
| 6 | Everflow Partnership marketing platform delivering precise attribution, deep linking, and performance insights for iGaming affiliates. | enterprise | 8.6/10 | 9.2/10 | 7.8/10 | 8.3/10 |
| 7 | Impact.com Scalable partnership automation tool supporting complex affiliate tracking and optimization in the iGaming sector. | enterprise | 8.4/10 | 9.2/10 | 7.6/10 | 7.8/10 |
| 8 | Partnerize Intelligent platform for managing affiliate partnerships with advanced analytics and fraud detection for gaming brands. | enterprise | 8.4/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 9 | Trackier White-label affiliate tracking system featuring real-time reporting and anti-fraud measures suitable for iGaming. | specialized | 8.1/10 | 8.4/10 | 7.9/10 | 7.8/10 |
| 10 | Post Affiliate Pro Versatile affiliate software providing customizable tracking, commissions, and multi-tier management for iGaming sites. | other | 8.1/10 | 8.8/10 | 7.2/10 | 7.9/10 |
Advanced performance marketing platform providing real-time tracking, fraud prevention, and automation tailored for iGaming affiliate programs.
AI-driven affiliate software with smart links, automated payouts, and detailed analytics optimized for iGaming campaigns.
Established iGaming affiliate management solution offering multi-currency support, compliance tools, and robust reporting.
iGaming-focused affiliate platform integrated with casino CRM and betting systems for seamless partner management.
Online gambling affiliate tracking software with flexible commission structures and API integrations for operators.
Partnership marketing platform delivering precise attribution, deep linking, and performance insights for iGaming affiliates.
Scalable partnership automation tool supporting complex affiliate tracking and optimization in the iGaming sector.
Intelligent platform for managing affiliate partnerships with advanced analytics and fraud detection for gaming brands.
White-label affiliate tracking system featuring real-time reporting and anti-fraud measures suitable for iGaming.
Versatile affiliate software providing customizable tracking, commissions, and multi-tier management for iGaming sites.
Affise
enterpriseAdvanced performance marketing platform providing real-time tracking, fraud prevention, and automation tailored for iGaming affiliate programs.
AI-powered SmartLinks that dynamically route traffic to highest-converting offers
Affise is a top-tier affiliate marketing platform specializing in performance tracking and management, tailored for high-volume industries like iGaming. It provides real-time attribution, automated payouts, and comprehensive reporting to optimize affiliate partnerships and drive revenue. With robust integrations for iGaming CRMs and payment gateways, it ensures seamless operations for casinos, sportsbooks, and betting operators.
Pros
- Superior real-time tracking and multi-touch attribution ideal for iGaming traffic
- Advanced fraud detection and prevention tools to combat affiliate fraud
- Extensive integrations with iGaming platforms like Optimove and Scaleo
Cons
- Steep pricing for startups or low-volume programs
- Initial setup requires technical expertise for custom configurations
- Limited out-of-box templates for non-standard iGaming models
Best For
Enterprise-level iGaming operators managing large-scale affiliate networks with high traffic volumes.
Pricing
Custom enterprise pricing starting at approximately $1,500/month, based on traffic volume and features; demo required for quotes.
Scaleo
specializedAI-driven affiliate software with smart links, automated payouts, and detailed analytics optimized for iGaming campaigns.
Advanced Bonus Code & Deposit Tracking with real-time attribution for precise iGaming affiliate payouts
Scaleo (scaleo.io) is a robust affiliate marketing software tailored for the iGaming industry, providing end-to-end tracking, management, and optimization of affiliate programs. It excels in handling complex iGaming-specific needs like bonus code tracking, deposit monitoring, revenue share models, and real-time performance analytics. With features such as smartlinks, fraud prevention, and multi-geo targeting, Scaleo helps operators scale their affiliate networks efficiently while ensuring compliance and maximizing ROI.
Pros
- Superior iGaming-specific tracking including bonus codes, deposits, and hybrid commission models
- Real-time reporting, AI-driven fraud detection, and scalable cloud infrastructure for high-volume traffic
- Extensive integrations with iGaming platforms and 24/7 multilingual support
Cons
- Pricing can be steep for very small or startup affiliate programs
- Steeper learning curve for advanced customization and automation features
- Fewer third-party integrations compared to some broader marketing platforms
Best For
Mid-to-large iGaming operators and networks seeking scalable, feature-rich affiliate tracking with strong fraud protection and real-time insights.
Pricing
Customizable plans starting at $499/month for starters, scaling to enterprise levels based on traffic volume and features; includes free trial and volume-based discounts.
Income Access
enterpriseEstablished iGaming affiliate management solution offering multi-currency support, compliance tools, and robust reporting.
Smart Attribution technology for precise, multi-touch revenue tracking across complex affiliate journeys
Income Access is a comprehensive affiliate marketing platform tailored for the iGaming industry, providing advanced tracking, reporting, and management tools for casino, sportsbook, and lottery operators. It offers real-time performance data, customizable commission structures, and seamless integrations with major iGaming platforms. The software excels in multi-currency and multi-language support, enabling global affiliate program scalability while incorporating fraud detection and compliance features.
Pros
- Industry-leading real-time tracking and attribution accuracy
- Deep iGaming-specific customizations like bonus tracking and sub-affiliate management
- Strong fraud prevention and compliance tools
Cons
- Steep learning curve for non-expert users
- Pricing can be prohibitive for smaller operators
- Some integrations require custom development
Best For
Established iGaming operators with large-scale affiliate programs needing robust, scalable tracking and analytics.
Pricing
Custom enterprise pricing upon request, typically starting at several thousand per month based on program size and features.
PartnerMatrix
specializediGaming-focused affiliate platform integrated with casino CRM and betting systems for seamless partner management.
Unlimited sub-affiliate tracking with advanced multi-level commission automation
PartnerMatrix is a white-label affiliate marketing platform tailored for the iGaming industry, enabling operators to launch and manage affiliate programs with precision tracking and automation. It supports diverse commission models like CPA, revenue share, and hybrids, along with real-time reporting, multi-currency handling, and fraud prevention tools. The software offers customizable affiliate portals and seamless integrations with major iGaming platforms, facilitating global scalability.
Pros
- Highly flexible commission structures including hybrids and multi-tier
- Robust real-time tracking and anti-fraud capabilities
- Full white-label solution with multi-language and multi-currency support
Cons
- Complex initial setup requiring technical expertise
- Custom pricing can be steep for smaller operators
- Fewer out-of-the-box third-party integrations compared to competitors
Best For
Mid-to-large iGaming operators needing a scalable, fully customizable affiliate platform for international markets.
Pricing
Custom enterprise pricing starting from around €5,000/month, based on traffic volume, features, and customizations.
Affilka
specializedOnline gambling affiliate tracking software with flexible commission structures and API integrations for operators.
Hybrid commission engine supporting unlimited models like RevShare, CPA, and hybrid with real-time sub-affiliate tracking
Affilka by SOFTSWISS is a comprehensive affiliate management platform tailored for the iGaming industry, enabling operators to recruit, track, and manage affiliates efficiently. It offers real-time reporting, automated commission calculations across hybrid models, and a self-service portal for affiliates to access performance data and marketing materials. The software integrates seamlessly with SOFTSWISS products like the Game Aggregator and Casino Platform, supporting multi-currency, multi-language operations and fraud prevention tools.
Pros
- Advanced real-time analytics and customizable reporting dashboards
- Flexible hybrid commission structures with automation
- Seamless integration with SOFTSWISS ecosystem and third-party tools
Cons
- Pricing lacks transparency and requires custom quotes
- Steeper learning curve for complex configurations
- Best suited for operators already in the SOFTSWISS ecosystem
Best For
Mid-to-large iGaming operators seeking scalable affiliate tracking with deep platform integrations.
Pricing
Custom pricing model with setup fees and monthly subscriptions based on traffic volume and features; typically starts at €5,000+ setup plus revenue share—contact sales for quotes.
Everflow
enterprisePartnership marketing platform delivering precise attribution, deep linking, and performance insights for iGaming affiliates.
AI-powered fraud detection and linkless attribution for secure, accurate tracking in high-risk iGaming environments
Everflow is a robust partner marketing platform specializing in affiliate tracking, attribution, and management, tailored for high-volume industries like iGaming. It enables precise tracking of player referrals, multi-touch attribution, real-time performance analytics, and automated payouts while integrating seamlessly with iGaming CRMs and ad networks. The platform emphasizes fraud detection, compliance tools, and scalable infrastructure to handle complex affiliate programs effectively.
Pros
- Advanced multi-touch attribution and real-time tracking for iGaming traffic
- Automated payments and smartlinks that optimize conversions
- Strong fraud prevention and compliance features suited for regulated markets
Cons
- Steep learning curve with complex initial setup
- Pricing is custom and opaque without a public tiered model
- Overkill for small-scale iGaming affiliates with basic needs
Best For
Mid-to-large iGaming operators and networks needing scalable, enterprise-level affiliate management with deep analytics.
Pricing
Custom enterprise pricing based on volume and features; typically starts at $1,000+/month for mid-tier iGaming programs.
Impact.com
enterpriseScalable partnership automation tool supporting complex affiliate tracking and optimization in the iGaming sector.
Opportunity Marketplace for automated affiliate discovery and recruitment from a vetted global network
Impact.com is a comprehensive partnership automation platform designed for managing affiliate, influencer, and B2B partnerships, with strong capabilities for iGaming operators handling high-volume player acquisition traffic. It offers advanced tracking pixels, multi-touch attribution, and automated commission payouts, supporting CPA, CPL, and revenue share models common in iGaming. The platform excels in fraud prevention and real-time reporting, helping brands scale global affiliate programs while ensuring compliance with industry regulations.
Pros
- Robust fraud detection and prevention tailored for high-risk iGaming traffic
- Scalable tracking with cross-device attribution and real-time analytics
- Extensive integrations with iGaming platforms, payment gateways, and CMS systems
Cons
- Enterprise-level pricing is opaque and expensive for smaller iGaming operators
- Steep learning curve due to complex dashboard and setup process
- Less specialized iGaming templates compared to niche competitors
Best For
Enterprise iGaming brands with large-scale affiliate networks requiring advanced automation and global scalability.
Pricing
Custom quote-based pricing, typically starting at $10,000+/month for enterprises based on revenue share or transaction volume.
Partnerize
enterpriseIntelligent platform for managing affiliate partnerships with advanced analytics and fraud detection for gaming brands.
Precision Attribution Engine that decodes bunched clicks and multi-device journeys unique to iGaming affiliate tracking
Partnerize is a comprehensive partnership automation platform tailored for iGaming operators to manage affiliate, influencer, and channel partner programs at scale. It provides advanced tracking, multi-touch attribution, automated payments, and real-time analytics to optimize affiliate performance in high-volume, regulated environments. The software excels in handling complex customer journeys common in iGaming, ensuring accurate commission calculations and fraud prevention.
Pros
- Sophisticated multi-touch attribution for complex iGaming user paths
- Real-time data sync and customizable dashboards
- Built-in fraud detection and compliance tools
Cons
- Steep learning curve for setup and customization
- Enterprise pricing lacks transparency or low-tier options
- Onboarding can be lengthy for smaller teams
Best For
Mid-to-large iGaming operators with high-traffic affiliate programs needing enterprise-grade tracking and automation.
Pricing
Custom enterprise pricing via quote; typically starts at $5,000+/month based on traffic volume and features.
Trackier
specializedWhite-label affiliate tracking system featuring real-time reporting and anti-fraud measures suitable for iGaming.
Advanced cookieless tracking via S2S postbacks, ensuring accurate attribution in privacy-focused iGaming environments.
Trackier is a versatile affiliate tracking and management platform designed for iGaming operators, providing real-time performance tracking, fraud prevention, and automated payouts. It supports complex commission structures like CPA, revenue share, and hybrids tailored to iGaming metrics such as FTDs and NGR. With multi-currency, multi-language capabilities and API integrations, it helps manage global affiliate networks efficiently.
Pros
- Robust fraud detection with SmartLinks and bot filtering
- Real-time reporting and customizable dashboards for iGaming KPIs
- Scalable with server-to-server tracking and cookieless attribution
Cons
- Setup requires technical expertise and custom configuration
- Pricing is opaque and scales quickly with volume
- UI feels dated compared to newer competitors
Best For
Mid-sized iGaming operators needing reliable, customizable tracking for international affiliate programs.
Pricing
Custom pricing starting around $500-$1,000/month for basic plans, scaling to $5,000+ for enterprise with volume-based fees.
Post Affiliate Pro
otherVersatile affiliate software providing customizable tracking, commissions, and multi-tier management for iGaming sites.
Sophisticated multi-tier and recurring commission structures with split commissions for complex iGaming affiliate networks
Post Affiliate Pro is a versatile affiliate tracking and management platform designed to help businesses build and scale affiliate programs with advanced commission structures, real-time reporting, and fraud prevention tools. In the iGaming sector, it excels at tracking player referrals, deposits, bets, and lifetime value through customizable revenue share, CPA, and hybrid models. It supports multi-currency operations and integrates with payment gateways commonly used in online gaming.
Pros
- Flexible commission models including revenue share, CPA, and recurring commissions tailored for iGaming
- Robust real-time reporting and analytics for tracking player acquisition metrics
- Advanced fraud detection and API integrations for seamless iGaming workflows
Cons
- Steep learning curve and complex initial setup requiring technical expertise
- Pricing scales quickly for high-volume iGaming programs
- Lacks iGaming-specific templates or pre-built integrations out-of-the-box
Best For
Mid-to-large iGaming operators with in-house technical teams needing scalable, customizable affiliate tracking.
Pricing
Tiered plans starting at $129/month (Referral), up to $999+/month (Network/Enterprise) with a 14-day free trial.
Conclusion
The reviewed iGaming affiliate marketing software each bring distinct value, but Affise leads as the top choice, excelling in real-time tracking, fraud prevention, and automation to fuel high-performing campaigns. Scaleo and Income Access stand out as strong alternatives, with Scaleo’s AI-driven optimization and Income Access’s multi-currency support and compliance tools targeting specific operational needs. Together, these platforms represent the best in the space, empowering affiliates and operators to thrive.
Unlock your iGaming affiliate program’s potential by starting with Affise—the top-rated tool designed for seamless tracking, automated processes, and robust fraud protection. For unique needs like AI-driven efficiency or comprehensive compliance, Scaleo and Income Access are excellent choices. Don’t miss out—begin optimizing your campaigns today.
Tools Reviewed
All tools were independently evaluated for this comparison