Quick Overview
- 1#1: Oracle OPERA - Enterprise-grade property management system with comprehensive sales, catering, and event management for hotels.
- 2#2: Tripleseat - Sales and catering platform that automates proposals, contracts, and event management to boost hotel revenue.
- 3#3: Cvent - End-to-end event and group sales software for sourcing, booking, and managing hotel meetings and events.
- 4#4: Mews - Cloud-native hotel PMS with integrated sales, distribution, and revenue management tools.
- 5#5: Cloudbeds - All-in-one hospitality platform enhancing direct bookings, channel management, and sales for independent hotels.
- 6#6: Revinate - Hospitality CRM and marketing automation driving direct revenue and personalized sales campaigns.
- 7#7: Duetto - Revenue management solution with dynamic pricing, forecasting, and sales optimization for hotels.
- 8#8: IDeaS - AI-powered revenue management system delivering pricing intelligence and sales strategy for hotels.
- 9#9: protel - Modular hotel management software with robust sales, catering, and group booking features.
- 10#10: RMS - Cloud PMS platform with sales tools, channel manager, and revenue optimization for hotels.
Tools were selected based on feature depth, user-friendliness, scalability, and real-world value, with a focus on solutions that integrate seamlessly, automate critical workflows, and deliver measurable business impact.
Comparison Table
Sales software is essential for hotels to optimize bookings, manage client relationships, and drive revenue growth. This comparison table examines top tools like Oracle OPERA, Tripleseat, Cvent, Mews, Cloudbeds, and more, outlining their key features, integration strengths, and adaptability to varied operational needs. Readers will discover how to match software to their specific goals, whether enhancing workflow or expanding client reach.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Oracle OPERA Enterprise-grade property management system with comprehensive sales, catering, and event management for hotels. | enterprise | 9.4/10 | 9.7/10 | 8.2/10 | 8.9/10 |
| 2 | Tripleseat Sales and catering platform that automates proposals, contracts, and event management to boost hotel revenue. | specialized | 9.2/10 | 9.5/10 | 8.7/10 | 8.8/10 |
| 3 | Cvent End-to-end event and group sales software for sourcing, booking, and managing hotel meetings and events. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 4 | Mews Cloud-native hotel PMS with integrated sales, distribution, and revenue management tools. | specialized | 8.7/10 | 9.2/10 | 8.9/10 | 8.2/10 |
| 5 | Cloudbeds All-in-one hospitality platform enhancing direct bookings, channel management, and sales for independent hotels. | specialized | 8.4/10 | 8.6/10 | 8.5/10 | 8.0/10 |
| 6 | Revinate Hospitality CRM and marketing automation driving direct revenue and personalized sales campaigns. | specialized | 8.4/10 | 9.2/10 | 7.6/10 | 8.0/10 |
| 7 | Duetto Revenue management solution with dynamic pricing, forecasting, and sales optimization for hotels. | enterprise | 8.4/10 | 9.1/10 | 7.8/10 | 7.6/10 |
| 8 | IDeaS AI-powered revenue management system delivering pricing intelligence and sales strategy for hotels. | enterprise | 8.7/10 | 9.3/10 | 7.4/10 | 8.1/10 |
| 9 | protel Modular hotel management software with robust sales, catering, and group booking features. | enterprise | 7.9/10 | 8.4/10 | 7.2/10 | 7.5/10 |
| 10 | RMS Cloud PMS platform with sales tools, channel manager, and revenue optimization for hotels. | specialized | 8.1/10 | 8.5/10 | 7.7/10 | 7.9/10 |
Enterprise-grade property management system with comprehensive sales, catering, and event management for hotels.
Sales and catering platform that automates proposals, contracts, and event management to boost hotel revenue.
End-to-end event and group sales software for sourcing, booking, and managing hotel meetings and events.
Cloud-native hotel PMS with integrated sales, distribution, and revenue management tools.
All-in-one hospitality platform enhancing direct bookings, channel management, and sales for independent hotels.
Hospitality CRM and marketing automation driving direct revenue and personalized sales campaigns.
Revenue management solution with dynamic pricing, forecasting, and sales optimization for hotels.
AI-powered revenue management system delivering pricing intelligence and sales strategy for hotels.
Modular hotel management software with robust sales, catering, and group booking features.
Cloud PMS platform with sales tools, channel manager, and revenue optimization for hotels.
Oracle OPERA
enterpriseEnterprise-grade property management system with comprehensive sales, catering, and event management for hotels.
Integrated Sales and Catering (OSC) module that automates the full group sales lifecycle with real-time availability syncing across properties
Oracle OPERA is a comprehensive cloud-based Property Management System (PMS) with powerful sales and catering modules tailored for the hospitality industry. It streamlines hotel sales processes by managing RFPs, proposals, contracts, group bookings, event planning, and revenue optimization from lead to execution. OPERA integrates seamlessly with reservations, front desk, and revenue management tools, providing end-to-end visibility and automation for sales teams.
Pros
- Enterprise scalability for multi-property management
- Robust sales and catering suite with advanced RFP handling and reporting
- Seamless integration with Oracle revenue management and PMS
Cons
- Steep learning curve and extensive training required
- High upfront implementation and customization costs
- Overkill for small or independent hotels
Best For
Large hotel chains, resorts, and enterprise-level properties needing integrated, scalable sales and event management.
Pricing
Custom enterprise licensing; typically $100+ per room/month subscription, with annual costs starting at $50,000+ based on property size and modules.
Tripleseat
specializedSales and catering platform that automates proposals, contracts, and event management to boost hotel revenue.
Deep PMS integrations that sync room blocks, availability, and inventory in real-time, eliminating double bookings and manual data entry.
Tripleseat is a leading sales and catering management platform tailored for hotels, venues, and hospitality businesses to handle event inquiries, proposals, contracts, and fulfillment seamlessly. It streamlines the entire sales process from lead capture to post-event analysis, with strong integrations to property management systems (PMS) like Oracle Opera and Infor HMS. Ideal for hotel sales teams managing group bookings, weddings, conferences, and banquets, it centralizes data to boost revenue and efficiency.
Pros
- Extensive integrations with PMS, CRM, and accounting software for real-time data syncing
- Comprehensive event management tools including automated proposals, contracts, and BEOs
- Robust reporting and analytics to optimize sales performance and revenue forecasting
Cons
- Higher pricing can be prohibitive for smaller hotels or low-volume venues
- Initial setup and learning curve due to feature depth
- Limited flexibility in custom reporting for advanced users
Best For
Mid-to-large hotels and resorts with high-volume group and event sales needing integrated sales automation.
Pricing
Custom quote-based pricing starting around $500/month per property, scaling with user count, events, and integrations.
Cvent
enterpriseEnd-to-end event and group sales software for sourcing, booking, and managing hotel meetings and events.
The largest RFP sourcing network connecting hotels directly to millions of event planners worldwide
Cvent is a leading event and hospitality management platform that specializes in group sales for hotels, enabling seamless RFP sourcing, automated responses, and booking management through its vast network of over 4 million event planners. It provides tools for hotels to capture group business, manage contracts, track leads, and integrate with property management systems. The software streamlines the entire sales process from inquiry to fulfillment, with robust reporting and analytics for revenue optimization.
Pros
- Massive global network of event planners for high-volume RFP opportunities
- Advanced automation for RFP responses, proposals, and contract management
- Deep integrations with PMS, CRM, and revenue management systems
Cons
- Steep learning curve and complex interface for new users
- High pricing that may not suit smaller hotels
- Overemphasis on group sales, less robust for transient bookings
Best For
Mid-to-large hotels and resorts heavily reliant on group, event, and meeting business seeking to scale sales through a vast planner marketplace.
Pricing
Custom enterprise pricing, typically starting at $10,000-$50,000 annually based on property size, room count, and modules; requires demo for quote.
Mews
specializedCloud-native hotel PMS with integrated sales, distribution, and revenue management tools.
Open API ecosystem with over 1,000 pre-built integrations for unparalleled sales channel connectivity and customization.
Mews is a cloud-native property management system (PMS) with advanced sales and distribution capabilities tailored for hotels, enabling seamless management of bookings, rates, and revenue streams. It integrates channel management, direct booking engines, and CRM tools to drive sales efficiency and occupancy. As a comprehensive solution, it supports everything from group sales to dynamic pricing, making it suitable for modern hotel operations.
Pros
- Extensive integrations with OTAs and sales channels for broad distribution
- Intuitive mobile-first interface that enhances sales team productivity
- Built-in revenue management with AI-driven pricing optimization
Cons
- Higher pricing tier may not suit small independent hotels
- Some advanced sales customizations require developer support
- Occasional reliance on third-party apps for niche sales features
Best For
Mid-sized hotels and chains seeking an integrated PMS with strong sales and revenue tools to scale operations efficiently.
Pricing
Custom subscription starting at €4-€12 per room/month, plus setup fees; scales with property size and add-ons like revenue management.
Cloudbeds
specializedAll-in-one hospitality platform enhancing direct bookings, channel management, and sales for independent hotels.
Universal Channel Manager that synchronizes inventory in real-time across hundreds of OTAs to maximize sales without overbooking risks
Cloudbeds is a comprehensive cloud-based property management system (PMS) designed for hotels, resorts, and vacation rentals, with strong sales functionalities including a direct booking engine, channel manager, and revenue optimization tools. It enables properties to sell rooms across 300+ OTAs like Booking.com and Expedia while preventing overbookings, and supports direct sales through customizable websites and upsell opportunities. The platform also includes guest messaging, reporting, and marketplace integrations to drive sales and loyalty.
Pros
- Powerful channel manager integrates with 300+ distribution channels
- Intuitive booking engine boosts direct bookings and revenue
- Revenue management tools provide dynamic pricing insights
Cons
- Pricing can be steep for very small properties
- Advanced sales features like CRM require third-party integrations
- Occasional reports of slower support response times
Best For
Mid-sized independent hotels and boutique properties needing integrated sales distribution and operations management.
Pricing
Custom quotes starting at $2.99 per occupied room night (with minimums); subscription tiers from ~$130/month for small properties, plus add-ons.
Revinate
specializedHospitality CRM and marketing automation driving direct revenue and personalized sales campaigns.
Unified Guest CRM that aggregates data from all touchpoints for hyper-personalized sales and marketing campaigns
Revinate is a comprehensive hospitality CRM platform designed for hotels to capture, unify, and leverage guest data from various sources like PMS and OTAs to drive direct bookings and revenue. It excels in personalized marketing automation, upsell recommendations, and guest engagement tools tailored for sales teams. While strong in individual guest sales and retention, it supports sales efforts through data-driven insights rather than traditional group sales pipelines.
Pros
- Robust guest data unification across channels for personalized sales outreach
- Advanced marketing automation and upsell tools proven to increase direct revenue
- Seamless integrations with major hotel PMS systems
Cons
- High implementation costs and complexity for smaller properties
- Steeper learning curve for non-technical sales teams
- Less emphasis on group/event sales management compared to dedicated SFA tools
Best For
Mid-to-large hotel chains focused on maximizing direct bookings and guest lifetime value through data-driven personalization.
Pricing
Custom enterprise pricing based on room nights or properties, typically starting at $5,000–$20,000+ per month.
Duetto
enterpriseRevenue management solution with dynamic pricing, forecasting, and sales optimization for hotels.
Block's intelligent group pacing and pricing engine that optimizes contracted business alongside transient demand in real-time
Duetto is a leading revenue management platform for hotels, providing AI-driven tools for dynamic pricing, demand forecasting, and group sales optimization to maximize revenue. Its core solutions, Gamechanger and Block, enable hoteliers to make data-informed pricing decisions for both transient and group business while integrating seamlessly with PMS and channel managers. Duetto stands out by unifying revenue streams, helping sales teams negotiate better rates and pace group inventory effectively.
Pros
- Advanced AI forecasting and dynamic pricing for transient and group segments
- Seamless integration with major PMS and distribution systems
- Real-time dashboards for sales team collaboration and decision-making
Cons
- High enterprise-level pricing not suitable for small properties
- Steep learning curve for non-technical users
- More focused on revenue optimization than full-featured sales CRM
Best For
Mid-to-large hotel chains and resorts with complex group sales needs that require sophisticated revenue management to support pricing strategies.
Pricing
Custom quote-based pricing, typically subscription model starting at $5,000+ per month depending on property size, keys, and modules.
IDeaS
enterpriseAI-powered revenue management system delivering pricing intelligence and sales strategy for hotels.
Autonomous AI Price Optimization with Two-Way Pricing™ for real-time, bidirectional rate adjustments across all channels
IDeaS (from ideas.com) is an AI-powered revenue management system (RMS) tailored for hotels, focusing on dynamic pricing optimization, demand forecasting, and competitive intelligence to maximize RevPAR. It automates rate recommendations and adjustments through machine learning algorithms, integrating with PMS, CRS, and channel managers for seamless operations. Primarily designed for mid-to-large properties, it shifts revenue management from manual to autonomous processes.
Pros
- Advanced AI-driven pricing and forecasting accuracy
- Deep integrations with major hotel systems
- Comprehensive analytics and reporting dashboards
Cons
- Steep learning curve for non-expert users
- High cost unsuitable for small independents
- Limited customization for niche market segments
Best For
Mid-to-large hotel chains or groups needing enterprise-grade revenue optimization to scale profitability.
Pricing
Custom enterprise pricing, typically $10-30 per key/month based on property size, features, and contract length; requires sales quote.
protel
enterpriseModular hotel management software with robust sales, catering, and group booking features.
Fully integrated Sales & Catering module that manages complex group proposals, contracts, and events directly within the core PMS
Protel is a comprehensive cloud-based hotel property management system (PMS) with robust sales modules designed for efficient hotel sales management. It excels in handling group bookings, events, catering, inquiries, and revenue optimization through integrated channel management and CRM tools. Primarily targeted at mid-to-large hotels and chains, especially in Europe, it provides scalable solutions for streamlining sales processes and boosting occupancy.
Pros
- Powerful integrated sales and catering module for groups and events
- Advanced revenue management and analytics tools
- Seamless PMS integration with channel managers and OTAs
Cons
- Steep learning curve due to feature-rich interface
- Pricing lacks transparency and can be high for smaller properties
- Stronger focus on European markets with limited global support
Best For
Mid-sized to large European hotel chains requiring an all-in-one PMS with advanced sales and revenue capabilities.
Pricing
Custom enterprise pricing upon request; typically subscription-based starting at €50-100 per room/month depending on modules and property size.
RMS
specializedCloud PMS platform with sales tools, channel manager, and revenue optimization for hotels.
Integrated Sales & Catering module that seamlessly handles leads, proposals, events, and contracts within the core PMS
RMS (rmscloud.com) is a comprehensive cloud-based property management system (PMS) tailored for hotels, resorts, and multi-property groups, with strong sales and catering modules for managing RFPs, group bookings, proposals, and events. It integrates reservations, revenue management, channel management, and reporting to streamline hotel sales and operations. While versatile for various property types, it excels in sales automation and guest experience enhancements through mobile access.
Pros
- Fully integrated sales and catering tools with PMS for efficient RFP and group management
- Robust revenue management and channel manager for optimizing occupancy and rates
- Mobile app and open API for flexibility and third-party integrations
Cons
- Steep learning curve and dated interface for new users
- Custom quote-based pricing can be expensive for small properties
- Customer support response times vary, especially outside ANZ region
Best For
Mid-sized hotels and resorts needing an all-in-one cloud PMS with advanced sales automation and multi-property support.
Pricing
Quote-based subscription, typically $15-30 per room/month depending on property size, modules, and location.
Conclusion
The curated list of hotel sales software highlights tools designed to enhance efficiency and revenue, with standout performers leading the way. At the top, Oracle OPERA earns its place as the top choice, boasting comprehensive enterprise-grade features for holistic management. Tripleseat and Cvent, ranking second and third, offer distinct strengths—automating sales workflows and streamlining event group management, respectively—making them excellent alternatives for varied operational needs.
Begin optimizing your hotel sales by exploring Oracle OPERA, the top-ranked solution, or dive into Tripleseat or Cvent to find the perfect fit for your business goals.
Tools Reviewed
All tools were independently evaluated for this comparison