Quick Overview
- 1#1: CDK Global - Full-suite dealer management system for heavy truck and equipment dealers, integrating sales, service, parts inventory, and F&I processes.
- 2#2: Reynolds & Reynolds - ERA-IC DMS provides heavy equipment dealers with comprehensive CRM, service scheduling, warranty management, and accounting integration.
- 3#3: Epicor - ERP platform tailored for equipment dealers, handling inventory, rental, service orders, distribution, and supply chain management.
- 4#4: Autosoft DMS - Cloud DMS for heavy truck and equipment dealers featuring digital retailing, desking, inventory management, and CRM tools.
- 5#5: Dealertrack - Integrated platform for heavy equipment dealers streamlining financing, compliance, credit applications, and contract lifecycle management.
- 6#6: Dealer Spike - All-in-one DMS and digital marketing platform for heavy equipment dealers with inventory syndication, SEO websites, and lead tracking.
- 7#7: NetSuite - Cloud ERP for heavy equipment dealers offering customizable inventory, order management, CRM, financials, and wholesale capabilities.
- 8#8: Infor - CloudSuite Distribution Enterprise optimizes parts inventory, service operations, and wholesale for heavy equipment dealers and distributors.
- 9#9: Microsoft Dynamics 365 - Scalable ERP and CRM solution for heavy equipment dealers supporting field service, asset management, sales, and supply chain.
- 10#10: Sage Intacct - Cloud financials and operations platform for equipment dealers with advanced inventory tracking, project accounting, and reporting.
We evaluated tools based on feature depth, usability, reliability, and value, ensuring they deliver robust support for sales, service, inventory, and financial workflows critical to heavy equipment dealers.
Comparison Table
This comparison table examines leading heavy equipment dealer software tools, featuring CDK Global, Reynolds & Reynolds, Epicor, Autosoft DMS, Dealertrack, and more, guiding readers to understand key functionalities and suitability for their business operations.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | CDK Global Full-suite dealer management system for heavy truck and equipment dealers, integrating sales, service, parts inventory, and F&I processes. | enterprise | 9.5/10 | 9.7/10 | 8.6/10 | 9.2/10 |
| 2 | Reynolds & Reynolds ERA-IC DMS provides heavy equipment dealers with comprehensive CRM, service scheduling, warranty management, and accounting integration. | enterprise | 8.4/10 | 9.0/10 | 7.8/10 | 8.0/10 |
| 3 | Epicor ERP platform tailored for equipment dealers, handling inventory, rental, service orders, distribution, and supply chain management. | enterprise | 8.6/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 4 | Autosoft DMS Cloud DMS for heavy truck and equipment dealers featuring digital retailing, desking, inventory management, and CRM tools. | specialized | 8.2/10 | 8.4/10 | 8.8/10 | 7.9/10 |
| 5 | Dealertrack Integrated platform for heavy equipment dealers streamlining financing, compliance, credit applications, and contract lifecycle management. | enterprise | 6.8/10 | 7.2/10 | 6.5/10 | 6.3/10 |
| 6 | Dealer Spike All-in-one DMS and digital marketing platform for heavy equipment dealers with inventory syndication, SEO websites, and lead tracking. | specialized | 7.8/10 | 8.2/10 | 8.5/10 | 7.4/10 |
| 7 | NetSuite Cloud ERP for heavy equipment dealers offering customizable inventory, order management, CRM, financials, and wholesale capabilities. | enterprise | 8.2/10 | 8.8/10 | 6.9/10 | 7.4/10 |
| 8 | Infor CloudSuite Distribution Enterprise optimizes parts inventory, service operations, and wholesale for heavy equipment dealers and distributors. | enterprise | 8.1/10 | 9.2/10 | 6.4/10 | 7.3/10 |
| 9 | Microsoft Dynamics 365 Scalable ERP and CRM solution for heavy equipment dealers supporting field service, asset management, sales, and supply chain. | enterprise | 8.2/10 | 9.1/10 | 6.8/10 | 7.5/10 |
| 10 | Sage Intacct Cloud financials and operations platform for equipment dealers with advanced inventory tracking, project accounting, and reporting. | enterprise | 7.2/10 | 6.8/10 | 8.0/10 | 7.0/10 |
Full-suite dealer management system for heavy truck and equipment dealers, integrating sales, service, parts inventory, and F&I processes.
ERA-IC DMS provides heavy equipment dealers with comprehensive CRM, service scheduling, warranty management, and accounting integration.
ERP platform tailored for equipment dealers, handling inventory, rental, service orders, distribution, and supply chain management.
Cloud DMS for heavy truck and equipment dealers featuring digital retailing, desking, inventory management, and CRM tools.
Integrated platform for heavy equipment dealers streamlining financing, compliance, credit applications, and contract lifecycle management.
All-in-one DMS and digital marketing platform for heavy equipment dealers with inventory syndication, SEO websites, and lead tracking.
Cloud ERP for heavy equipment dealers offering customizable inventory, order management, CRM, financials, and wholesale capabilities.
CloudSuite Distribution Enterprise optimizes parts inventory, service operations, and wholesale for heavy equipment dealers and distributors.
Scalable ERP and CRM solution for heavy equipment dealers supporting field service, asset management, sales, and supply chain.
Cloud financials and operations platform for equipment dealers with advanced inventory tracking, project accounting, and reporting.
CDK Global
enterpriseFull-suite dealer management system for heavy truck and equipment dealers, integrating sales, service, parts inventory, and F&I processes.
OEM-agnostic connectivity platform that enables seamless real-time data exchange with manufacturers like Caterpillar, John Deere, and Volvo for inventory, warranties, and service campaigns.
CDK Global offers a comprehensive Dealer Management System (DMS) tailored for heavy equipment dealers, integrating sales, inventory, service, parts, finance, and CRM functionalities into a single platform. It provides real-time analytics, OEM integrations, and workflow automation to optimize operations across multi-location dealerships. With robust reporting and scalability, it supports heavy equipment dealers in managing complex inventories like construction machinery, trucks, and agricultural equipment efficiently.
Pros
- Enterprise-grade integration with major OEMs for real-time inventory and parts data syncing
- Advanced analytics and BI tools for data-driven decision-making and performance insights
- Scalable for multi-store operations with centralized control and customizable workflows
Cons
- High implementation costs and lengthy onboarding process for full deployment
- Steeper learning curve due to extensive feature set and customization options
- Pricing can be premium, less ideal for small independent dealers
Best For
Large-scale heavy equipment dealership groups with multiple locations needing a fully integrated, OEM-connected DMS for end-to-end operations.
Pricing
Custom quote-based pricing, typically starting at $400-$800 per user/month with annual contracts and additional fees for modules, integrations, and support.
Reynolds & Reynolds
enterpriseERA-IC DMS provides heavy equipment dealers with comprehensive CRM, service scheduling, warranty management, and accounting integration.
ERA-IGNITE DMS with seamless omnichannel integration for desktop, mobile, and OEM connectivity
Reynolds & Reynolds provides a comprehensive Dealership Management System (DMS) primarily designed for automotive dealerships but adaptable for heavy equipment dealers through modules for inventory management, sales, service, and parts. It integrates CRM, accounting, F&I, and reporting tools to handle complex operations like machinery tracking, warranty processing, and customer service. The platform emphasizes data security and workflow automation, making it suitable for larger operations despite its automotive roots.
Pros
- Robust integration across sales, service, parts, and finance modules
- Strong data analytics and reporting for inventory optimization
- Reliable customer support and regular updates
Cons
- Primarily automotive-focused, requiring customization for heavy equipment specifics like rentals or telematics
- Steep learning curve and complex setup
- High implementation and ongoing costs
Best For
Large-scale heavy equipment dealerships needing an enterprise-grade, all-in-one DMS with proven scalability.
Pricing
Custom enterprise pricing; typically $500+ per user/month with significant upfront implementation fees ranging from $50,000 to $200,000+.
Epicor
enterpriseERP platform tailored for equipment dealers, handling inventory, rental, service orders, distribution, and supply chain management.
Pre-configured industry templates and closed-loop lifecycle management from equipment sales to service and resale.
Epicor delivers a comprehensive ERP platform tailored for heavy equipment dealers, integrating sales, inventory management for parts and whole goods, service and warranty tracking, CRM, and financials into a single system. It supports complex operations like rental fleets, technician scheduling, and supply chain management with industry-specific workflows. Designed for scalability, Epicor enables data-driven decisions through advanced analytics and reporting.
Pros
- Extensive feature depth for parts, service, sales, and rental management
- Highly customizable with strong scalability for growing dealers
- Robust analytics and integration capabilities with telematics and third-party tools
Cons
- Steep learning curve and complex initial setup
- High implementation costs and time
- Overkill for small dealers due to enterprise focus
Best For
Mid-to-large heavy equipment dealerships requiring a full-featured ERP to manage complex, multi-location operations.
Pricing
Custom enterprise pricing; typically $50,000-$200,000+ annually based on users, modules, and deployment (cloud or on-premise).
Autosoft DMS
specializedCloud DMS for heavy truck and equipment dealers featuring digital retailing, desking, inventory management, and CRM tools.
Rapid deployment and setup, enabling full functionality in as little as 48 hours
Autosoft DMS is a dealer management system primarily designed for powersports, RV, marine, and heavy truck dealerships, offering adaptable tools for heavy equipment dealers including inventory tracking, sales processing, service scheduling, and parts management. It supports serialization for equipment tracking, CRM features, and integrations with select OEMs and accounting software to centralize operations. While not exclusively built for construction or agricultural heavy equipment, its modular design allows customization for dealer workflows, with mobile access enhancing on-site efficiency.
Pros
- Intuitive interface with quick implementation (often in days)
- Strong mobile app for service and sales on the go
- Comprehensive serialization and inventory tools suitable for equipment
Cons
- Limited native integrations with major heavy equipment OEMs like Caterpillar or John Deere
- Quote-based pricing can be opaque and higher for smaller dealers
- Advanced analytics and telematics lacking compared to specialized heavy equipment DMS
Best For
Mid-sized heavy equipment or heavy truck dealers needing a user-friendly, all-in-one DMS without deep customization.
Pricing
Custom quote-based pricing, typically $150-$400 per user/month depending on modules, dealership size, and hosting (cloud or on-premise).
Dealertrack
enterpriseIntegrated platform for heavy equipment dealers streamlining financing, compliance, credit applications, and contract lifecycle management.
Advanced eContracting and lender menu integration for faster deal funding
Dealertrack is a comprehensive dealership management system (DMS) primarily designed for automotive dealerships, providing tools for inventory management, sales processing, financing, and compliance. For heavy equipment dealers, it offers adaptable core functionalities like CRM, parts ordering, and service scheduling, but lacks specialized features for equipment serialization, rental tracking, or telematics integration common in construction and agriculture sectors. Its strength lies in F&I (finance and insurance) workflows and regulatory compliance, making it viable for dealers with mixed vehicle and equipment inventories.
Pros
- Robust integrations with lenders and credit bureaus for financing heavy equipment deals
- Strong compliance and e-contracting tools to streamline paperwork
- Scalable DMS core for inventory and sales management
Cons
- Not optimized for heavy equipment specifics like asset tracking or telematics
- Steep learning curve and interface feels dated for non-auto users
- High implementation costs with limited ROI for pure heavy equipment operations
Best For
Mid-sized heavy equipment dealers with significant financing needs or those already using Cox Automotive ecosystem tools.
Pricing
Custom enterprise pricing; typically starts at $150-400 per user/month for core DMS, plus setup fees of $10K+ and add-ons.
Dealer Spike
specializedAll-in-one DMS and digital marketing platform for heavy equipment dealers with inventory syndication, SEO websites, and lead tracking.
Advanced equipment-specific SEO and inventory syndication that drives targeted organic traffic from high-intent buyers.
Dealer Spike is a digital marketing and website platform tailored for heavy equipment dealers, offering responsive dealer websites, inventory syndication, SEO optimization, and CRM tools to boost online visibility and lead generation. It integrates with popular DMS systems for real-time inventory display and provides digital advertising management to target equipment buyers effectively. The solution emphasizes front-end sales tools, helping dealers showcase machinery like excavators, loaders, and tractors to a digital audience.
Pros
- Superior SEO and digital marketing tools optimized for heavy equipment searches
- Seamless inventory integration and mobile-responsive websites
- Effective CRM for lead nurturing and sales tracking
Cons
- Lacks comprehensive back-office DMS features like service scheduling or parts management
- Pricing is custom and opaque without clear tiers
- Limited customization for highly specialized heavy equipment workflows
Best For
Heavy equipment dealers focused on enhancing online presence, SEO, and lead generation rather than full operational management.
Pricing
Custom quotes based on dealer size and features; typically $800–$3,000/month for websites, CRM, and marketing suite.
NetSuite
enterpriseCloud ERP for heavy equipment dealers offering customizable inventory, order management, CRM, financials, and wholesale capabilities.
Advanced asset and inventory management with serialized tracking and full lifecycle visibility for heavy equipment
NetSuite is a comprehensive cloud-based ERP platform from Oracle that integrates financial management, CRM, inventory control, order management, and supply chain operations into a single system. For heavy equipment dealers, it supports serialized inventory tracking, asset management, service contracts, rental billing, and procurement, with customizable workflows for dealer-specific needs like parts inventory and field service dispatching. It provides real-time analytics and reporting to optimize operations across multiple locations.
Pros
- Fully integrated ERP with strong financials and CRM
- Scalable for multi-location dealers with real-time visibility
- Robust customization and industry-specific add-ons via SuiteApps
Cons
- High cost and lengthy implementation (often 6-12 months)
- Steep learning curve requiring training and consultants
- Overkill for small dealers without deep customization
Best For
Enterprise-level heavy equipment dealers needing a scalable, all-in-one ERP to manage complex inventory, service, and financial operations.
Pricing
Custom subscription pricing starting at $10,000-$25,000 annually per user/module, plus significant one-time implementation fees ($50,000+).
Infor
enterpriseCloudSuite Distribution Enterprise optimizes parts inventory, service operations, and wholesale for heavy equipment dealers and distributors.
Industry-vertical rental and service management modules optimized for heavy equipment lifecycle tracking
Infor offers enterprise-grade ERP software through platforms like CloudSuite Distribution, tailored for heavy equipment dealers to manage complex inventory, parts distribution, service operations, and financials. It integrates CRM, rental management, warranty tracking, and supply chain optimization for large-scale dealerships. The solution supports multi-location operations and provides robust reporting for dealer performance analysis.
Pros
- Highly customizable with industry-specific modules for heavy equipment distribution
- Scalable for enterprise-level operations with strong integration capabilities
- Advanced analytics and real-time inventory visibility
Cons
- Steep learning curve and complex implementation process
- High upfront costs and ongoing fees
- Less intuitive interface compared to modern SaaS alternatives
Best For
Large heavy equipment dealers with complex, multi-site operations requiring deep ERP integration and customization.
Pricing
Custom enterprise pricing, typically quote-based starting at $500+ per user/month for cloud subscriptions, with significant implementation fees.
Microsoft Dynamics 365
enterpriseScalable ERP and CRM solution for heavy equipment dealers supporting field service, asset management, sales, and supply chain.
AI-driven predictive maintenance in Dynamics 365 Field Service, integrating IoT telematics for real-time equipment health monitoring and proactive scheduling.
Microsoft Dynamics 365 is a comprehensive cloud-based ERP and CRM platform that unifies sales, service, finance, supply chain, and operations for heavy equipment dealers. It supports inventory management for large assets, field service scheduling, parts ordering, warranty tracking, and customer relationship management tailored to equipment sales and rentals. Leveraging AI, IoT integration, and analytics, it enables predictive maintenance and optimized dealer operations across multiple locations.
Pros
- Highly scalable with deep Microsoft ecosystem integration (Azure, Power BI, Teams)
- Advanced Field Service module for equipment dispatching, telematics, and predictive maintenance
- Customizable workflows via Power Apps for heavy equipment-specific processes like rentals and warranties
Cons
- High implementation costs and dependency on certified partners for setup
- Steep learning curve and complexity for non-technical users
- Subscription pricing can escalate quickly with add-ons and user scaling
Best For
Enterprise-level heavy equipment dealerships with complex, multi-site operations and dedicated IT teams needing a fully integrated ERP/CRM.
Pricing
Starts at $65/user/month for core Finance & Operations apps, $110+/user/month for full ERP bundles; additional fees for implementation ($50K+), customizations, and premium AI features.
Sage Intacct
enterpriseCloud financials and operations platform for equipment dealers with advanced inventory tracking, project accounting, and reporting.
Multi-dimensional data tagging for granular profitability analysis across equipment lines, locations, and projects
Sage Intacct is a cloud-based financial ERP platform designed for mid-market businesses, offering comprehensive accounting, inventory, and order management modules. For heavy equipment dealers, it supports core financials like AR/AP, general ledger, and multi-entity reporting, with customizable dashboards for tracking equipment sales and inventory costs. While it integrates with third-party DMS tools for dealer-specific needs like service and CRM, it is not a full-featured dealership management system.
Pros
- Robust financial reporting and multi-dimensional analytics for complex dealership finances
- Scalable multi-entity and multi-location support ideal for growing dealer groups
- Strong integration capabilities with CRM, inventory, and industry-specific apps
Cons
- Lacks native heavy equipment dealer features like serialized unit tracking, service scheduling, or warranty management
- High implementation costs and complexity for non-accounting users
- Custom pricing can be expensive for smaller dealers without heavy financial needs
Best For
Mid-sized heavy equipment dealer groups prioritizing advanced financial management and multi-entity consolidation over full dealership operations.
Pricing
Custom quote-based; typically starts at $15,000-$30,000 annually for base financials, scaling with users, entities, and modules (no per-user minimums).
Conclusion
Among the top heavy equipment dealer software options, CDK Global emerges as the clear leader, seamlessly integrating sales, service, parts, and F&I processes to meet the diverse needs of dealers. Reynolds & Reynolds follows with a strong focus on CRM, service scheduling, and accounting integration, while Epicor stands out for its tailored ERP platform, proficient in inventory, rental, and supply chain management—each offering unique value to different operational priorities. For dealers seeking a comprehensive solution, CDK Global leads, but the others remain robust alternatives based on specific needs.
Take the next step in optimizing your operations by exploring CDK Global first; its full-suite design is a trusted choice for dealers looking to streamline and grow their business.
Tools Reviewed
All tools were independently evaluated for this comparison