Top 10 Best Gambling Online Software of 2026

GITNUXSOFTWARE ADVICE

Gambling Lotteries

Top 10 Best Gambling Online Software of 2026

Compare the top Gambling Online Software picks ranked by features and reliability. Explore best options and compare online gambling tools.

10 tools compared25 min readUpdated 12 days agoAI-verified · Expert reviewed
How we ranked these tools
01Feature Verification

Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.

02Multimedia Review Aggregation

Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.

03Synthetic User Modeling

AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.

04Human Editorial Review

Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.

Read our full methodology →

Score: Features 40% · Ease 30% · Value 30%

Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy

Gambling Online Software defines how online operators launch sportsbooks, manage risk, and deliver casino and lottery-style experiences with reliable integrations. This ranked list helps compare leading platform, content, and data capabilities side by side so teams can shortlist tools that match their regulatory and growth goals.

Editor’s top 3 picks

Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.

Editor pick
1

H2 Gambling Capital

Regulation-focused igaming platform integration for operational continuity and jurisdiction-ready deployments

Built for operators integrating regulated igaming platform components and back-end systems.

2

Sportradar

Editor pick

Integrity monitoring and odds anomaly tooling for suspicious betting activity detection

Built for sportsbooks needing reliable feeds, odds services, and integrity monitoring.

3

Kambi

Editor pick

Managed sportsbook platform with advanced odds and trading controls for live markets

Built for operators needing managed sportsbook software with odds and trading tooling.

Comparison Table

This comparison table evaluates leading online gambling software providers, including H2 Gambling Capital, Sportradar, Kambi, iGamingNext, EveryMatrix, and additional vendors. It summarizes how each platform supports core sportsbook, casino, and platform services, along with key capabilities used in operator evaluation such as data and trading, integrations, and deployment scope.

1
market intelligence
9.2/10
Overall
2
data and betting intelligence
9.0/10
Overall
3
sportsbook platform
8.7/10
Overall
4
operator technology
8.4/10
Overall
5
iGaming platform
8.2/10
Overall
6
gaming content
7.9/10
Overall
7
game content
7.6/10
Overall
8
operator software
7.3/10
Overall
9
lottery systems
7.0/10
Overall
10
lottery technology
6.7/10
Overall
#1

H2 Gambling Capital

market intelligence

Provides market intelligence, operator databases, and regulatory and commercial analysis for gambling and lottery businesses.

9.2/10
Overall
Features9.2/10
Ease of Use9.2/10
Value9.2/10
Standout feature

Regulation-focused igaming platform integration for operational continuity and jurisdiction-ready deployments

H2 Gambling Capital stands out as an iGaming technology provider focused on regulated online gambling ecosystems and operational reliability. The platform supports end-to-end integration for gambling operations, including igaming software components, compliance-oriented tooling, and system architecture designed for high availability.

It also emphasizes market-specific delivery for operators that need consistent game and platform behavior across jurisdictions. Teams can use its services to connect back-end operations with front-end customer experiences through standardized integration paths.

Pros
  • +Regulated igaming integration approach built for operator-grade reliability
  • +Supports end-to-end operational platform components beyond single modules
  • +Designed for consistent behavior across markets and jurisdictions
  • +Integration paths support linking back-end systems to player-facing experiences
Cons
  • Complex operational setup may require dedicated technical resources
  • Not focused on generic CRM or marketing automation workflows
  • Implementation depends heavily on jurisdiction and integration scope

Best for: Operators integrating regulated igaming platform components and back-end systems

#2

Sportradar

data and betting intelligence

Delivers sports data, betting intelligence, and trading tooling used by gambling operators and lottery-style betting products.

9.0/10
Overall
Features8.9/10
Ease of Use8.8/10
Value9.2/10
Standout feature

Integrity monitoring and odds anomaly tooling for suspicious betting activity detection

Sportradar stands out for delivering data, odds, and integrity services that support sportsbook and betting-platform operations. Its platform capability combines real-time sports data feeds, odds-related tooling, and market services that map betting events to structured universes.

Sportradar also supports compliance workflows for odds monitoring and integrity risk signals to help operators detect suspicious activity. The overall solution targets end-to-end betting supply needs, from content distribution and market expansion through risk and governance controls.

Pros
  • +Real-time sports data and structured event feeds for fast betting markets
  • +Odds and market services aligned to sportsbook event models
  • +Integrity monitoring support for suspicious activity detection
  • +Strong tooling for operator workflows using sports event universes
  • +Scalable content delivery for multi-league deployments
Cons
  • Integration effort can be heavy for custom sportsbook front ends
  • Best outcomes depend on clean event mapping and market setup
  • Integrity tooling requires operational process ownership
  • Complex feature set can slow early evaluation cycles

Best for: Sportsbooks needing reliable feeds, odds services, and integrity monitoring

#3

Kambi

sportsbook platform

Supplies sportsbook platform services and managed trading capabilities for operators running online betting products.

8.7/10
Overall
Features8.5/10
Ease of Use8.8/10
Value8.8/10
Standout feature

Managed sportsbook platform with advanced odds and trading controls for live markets

Kambi stands out as a sportsbook supplier that provides turnkey betting platform capabilities to operators. It delivers managed sportsbook software, odds and trading tooling, and retail-style user experiences built for online and mobile betting.

The solution supports multi-product coverage across major sports with configurable markets, events, and settlement workflows. It also offers operational services that help operators run promotions, content updates, and day-to-day sportsbook management.

Pros
  • +Supplier model speeds sportsbook rollout for partner operators
  • +Configurable odds and trading tools support rapid market adjustments
  • +Strong multi-sport market coverage with flexible settlement workflows
Cons
  • Complex integration work required for new operator setups
  • Feature depth depends on partner configuration and market scope
  • Less suitable for operators needing fully custom proprietary tooling

Best for: Operators needing managed sportsbook software with odds and trading tooling

#4

iGamingNext

operator technology

Offers technology services for iGaming operations including sportsbook and risk tooling integration support.

8.4/10
Overall
Features8.8/10
Ease of Use8.1/10
Value8.1/10
Standout feature

End-to-end launch and delivery support for casino and sportsbook platform integrations

iGamingNext stands out by packaging gambling online software services around operator delivery workflows and platform readiness for iGaming products. Core capabilities center on building and running casino and sportsbook experiences with configurable game integration paths and operational support.

The solution emphasizes launch support and ongoing platform development for operators that need faster time to market without assembling multiple vendors. Focus areas include player-facing experiences tied to back-end integration and delivery management.

Pros
  • +Operator-focused delivery support for iGaming platform launch readiness
  • +Configurable integration workflows for casino and sportsbook product expansion
  • +Ongoing platform development guidance for product iterations
Cons
  • Less suited for teams seeking a self-serve, dashboard-first product
  • Integration depth may require specialized vendor coordination
  • Feature set depends heavily on selected service engagement scope

Best for: Operators needing guided iGaming platform delivery for casino and sportsbook launches

#5

EveryMatrix

iGaming platform

Delivers iGaming platform modules including casino and sportsbook software components for online gambling operators.

8.2/10
Overall
Features8.1/10
Ease of Use8.3/10
Value8.1/10
Standout feature

Unified iGaming ecosystem for casino and sportsbook product integration

EveryMatrix stands out for delivering regulated iGaming software capabilities across both sportsbook and casino through a single vendor ecosystem. Its core offerings combine aggregation and platform modules for betting frontends, casino content integration, and supporting services like game management and payments tooling. The suite supports operators that need to launch, customize, and expand product portfolios while integrating multiple third-party game and sports feeds.

Pros
  • +Covers sportsbook and casino integration in one vendor stack
  • +Supports operator customization for product presentation and configuration
  • +Provides game content management for faster portfolio expansion
  • +Facilitates regional compliance workflows for regulated launches
Cons
  • Implementation requires systems integration effort across multiple platform components
  • Feature fit depends on chosen modules and operator architecture
  • Customization depth can increase project complexity for new integrators

Best for: Operators needing sportsbook and casino integration with strong modular control

#6

NetEnt

gaming content

Produces iGaming content and game platforms that operators integrate for online casino and lottery-style gaming.

7.9/10
Overall
Features7.9/10
Ease of Use7.6/10
Value8.1/10
Standout feature

Live Casino content delivery integrated with operator game platforms

NetEnt stands out for a catalog focused on online casino game production and live casino content. The platform supports a wide range of slot and table games built for regulated gambling operators.

Content delivery works through operator-facing integration so games can be launched within existing casino front ends. NetEnt also provides assets and operational support needed for localization and market compliance.

Pros
  • +Strong portfolio of online slots and table games for regulated operators
  • +Production designed for casino-grade performance and consistent gameplay
  • +Operator integration supports adding new titles into existing game hubs
  • +Live casino offerings broaden beyond RNG slot content
Cons
  • Primarily casino content, not a full sportsbook or bingo stack
  • Customization depends on integration work with each operator environment
  • Advanced operator tooling is limited compared with end-to-end casino platforms

Best for: Operators seeking dependable casino game content with live and RNG variety

#7

Endorphina

game content

Supplies slot game content and related iGaming product components that operators use to build online gambling offerings.

7.6/10
Overall
Features7.5/10
Ease of Use7.8/10
Value7.4/10
Standout feature

Instant win game formats designed for rapid, repeatable session play

Endorphina stands out with a catalog focused on slot and instant win games delivered through online gambling software components. Core capabilities center on game content supply, platform integration, and performance-focused delivery for operators running real-money gaming.

The offering supports diversified game mechanics and repeated engagement loops common to modern casino portfolios. Endorphina’s strength is providing ready-to-launch game assets and the integration path needed to reach player-facing deployments.

Pros
  • +Strong slot and instant win content tailored for operator casino portfolios
  • +Integration support designed for smoother game rollout across operator platforms
  • +Content variety improves odds of matching different player preferences
  • +Instant win formats support higher-frequency play sessions
Cons
  • Limited visibility into non-casino game categories from the product positioning
  • Integration effort can be significant for highly customized operator stacks
  • Less emphasis on turnkey player engagement tooling beyond game delivery

Best for: Operators needing dependable game content supply for online casino game libraries

#8

Playtech

operator software

Provides iGaming and lottery-focused software, platform components, and services for operators running digital betting products.

7.3/10
Overall
Features7.1/10
Ease of Use7.4/10
Value7.4/10
Standout feature

Casino game aggregation with partner-facing integration for live operator deployments

Playtech is a major online gambling software provider known for delivering casino and sportsbook building blocks to operators. It supports platform-grade game content integration, sportsbook functionality, and regulatory compliance tooling used across multi-market deployments.

Playtech also includes risk and operations components to help manage player accounts, payments, and marketing workflows in live environments. The company’s toolkit is designed for partners that need reliable delivery of games and wagering services rather than standalone websites.

Pros
  • +Broad casino and sportsbook product stack for operator integrations
  • +Strong content aggregation for faster game catalog expansion
  • +Operational tooling for account and risk management workflows
  • +Regulatory support features for multi-jurisdiction launches
Cons
  • Integration projects can require substantial technical resources
  • Partner customization often depends on available modules and roadmap

Best for: Operators needing mature casino and sportsbook software with content integration

#9

IGT

lottery systems

Supplies lottery and gaming systems plus digital gambling technology for regulated lottery operations.

7.0/10
Overall
Features7.1/10
Ease of Use6.7/10
Value7.1/10
Standout feature

Managed online gaming platform integration with centralized operational and compliance controls

IGT stands out for delivering end-to-end online gambling technology built around managed platforms and game distribution. The solution covers casino content aggregation, system integration, and operational tooling for running live online gaming.

It also supports compliance and responsible gambling features that operators can enforce across player journeys. IGT’s strength centers on production-grade infrastructure for regulated markets rather than lightweight studio tools.

Pros
  • +Strong casino game aggregation with broad content integration options
  • +Operational tooling supports live management of online gaming services
  • +Integration-focused architecture designed for regulated operator deployments
  • +Responsible gambling capabilities can be applied across player flows
Cons
  • Complex integration effort for operators with highly customized stacks
  • Limited evidence of turnkey front-end personalization features
  • Game portfolio configuration may require specialist support
  • Vendor dependency can increase switching cost during platform changes

Best for: Operators needing regulated online casino infrastructure and system integration support

#10

Scientific Games

lottery technology

Provides lottery technology, interactive gaming capabilities, and management systems for lottery operators running digital products.

6.7/10
Overall
Features6.8/10
Ease of Use6.6/10
Value6.7/10
Standout feature

End-to-end igaming platform integration with managed game content and operational services

Scientific Games stands out with broad gambling software coverage spanning lottery, iGaming, and retail systems. The portfolio includes igaming platform components and content from its game studios, plus payments and back-office integrations for operators.

Delivery centers on scalable game aggregation and managed services that help studios and operators deploy new titles efficiently. Integration support targets regulated environments that require auditability and tight system coordination across front-end and platform layers.

Pros
  • +Integrated igaming platform components reduce operator integration complexity
  • +Strong game content pipeline via internal studio development
  • +Back-office and payment integrations support end-to-end wagering operations
Cons
  • Deployment often requires system-specific integration work and testing
  • Feature depth varies by product line across lottery and igaming
  • Advanced configurations demand specialized technical resources

Best for: Operators needing a single vendor for igaming platform, content, and operations integration

How to Choose the Right Gambling Online Software

This buyer's guide explains how to choose Gambling Online Software tools for regulated online casino and sportsbook operations using H2 Gambling Capital, Sportradar, Kambi, iGamingNext, EveryMatrix, NetEnt, Endorphina, Playtech, IGT, and Scientific Games. It covers the key capabilities that drive operational reliability, market launch speed, and event or game distribution. It also highlights common implementation pitfalls seen across these platforms and providers.

What Is Gambling Online Software?

Gambling Online Software is the platform and service stack that powers online gambling experiences such as sportsbooks, casino game hubs, live casino delivery, player account and operational controls, and regulated deployment workflows. These tools solve problems like connecting betting or casino content to player-facing front ends, enforcing compliance and responsible gambling controls, and supporting live operations with risk and monitoring. Providers like Sportradar focus on sports data, odds, and integrity monitoring, while EveryMatrix focuses on a unified iGaming ecosystem that supports both sportsbook and casino integration under a single vendor stack.

Key Features to Look For

The right features determine whether a gambling platform launches cleanly across jurisdictions and stays stable under live betting and casino demands.

  • Regulation-focused integration and jurisdiction-ready deployments

    H2 Gambling Capital is built for regulation-focused iGaming platform integration with operational continuity for jurisdiction-ready deployments. IGT adds managed online gaming platform integration with centralized operational and compliance controls that support regulated lottery and iGaming environments.

  • Integrity monitoring and suspicious betting detection

    Sportradar provides integrity monitoring and odds anomaly tooling aimed at suspicious betting activity detection. This matters for sportsbook operators that need odds-related governance and operational risk signals tied to structured event universes.

  • Managed sportsbook odds and trading controls for live markets

    Kambi delivers a managed sportsbook platform with advanced odds and trading controls designed for live market adjustments. This matters when daily operations require configurable odds behavior and settlement workflows without rebuilding a sportsbook core every time markets change.

  • End-to-end launch and delivery support across casino and sportsbook

    iGamingNext emphasizes end-to-end launch and delivery support for casino and sportsbook platform integrations. This matters for operators that want guided platform readiness so integration work does not stall go-to-market timelines.

  • Unified modular ecosystem for casino and sportsbook under one vendor

    EveryMatrix provides a unified iGaming ecosystem with sportsbook and casino integration in one vendor stack. Playtech also supports a broad casino and sportsbook building-block approach with casino game aggregation for faster catalog expansion and partner-facing integration.

  • Casino content depth with live casino and repeatable session formats

    NetEnt supplies live casino content delivery integrated with operator game platforms and also supports a wide range of online slot and table games. Endorphina strengthens casino portfolios with instant win game formats that create rapid, repeatable session play for players.

How to Choose the Right Gambling Online Software

Selection should start with the exact platform scope, then confirm integration depth for sportsbook, casino, content, risk, and regulated operations.

  • Match tool scope to sportsbook, casino, or both

    Choose Sportradar when sports data, odds services, and integrity monitoring are the core requirements for a sportsbook. Choose NetEnt or Endorphina when the priority is casino game content delivery, including live casino in NetEnt and instant win game formats in Endorphina.

  • Verify integration path depth for the chosen architecture

    For end-to-end sportsbook and casino delivery under guided implementation workflows, iGamingNext is positioned around casino and sportsbook launch readiness with configurable integration workflows. For a single ecosystem across sportsbook and casino modules, EveryMatrix is designed to support operator customization for product presentation and configuration across a modular stack.

  • Confirm live operations coverage for trading, monitoring, and compliance

    For live betting operations that need advanced odds and trading controls, Kambi offers managed sportsbook software with configurable odds and trading tools and flexible settlement workflows. For compliance and responsible gambling controls in regulated environments, IGT emphasizes centralized operational and compliance controls that can be applied across player journeys.

  • Plan for jurisdiction-specific complexity early

    H2 Gambling Capital is built for regulation-focused integration and jurisdiction-ready deployments, but it can require dedicated technical resources because implementation depends on jurisdiction and integration scope. Scientific Games also targets regulated environments with auditability and tight system coordination, but advanced configurations demand specialized technical resources.

  • Test content integration readiness for the exact player experience

    If the platform must expand casino catalog quickly, Playtech offers casino game aggregation with partner-facing integration for live operator deployments. If the platform must run casino experiences with live delivery breadth, NetEnt supports live casino offerings alongside RNG slot and table content integrated into operator game platforms.

Who Needs Gambling Online Software?

Gambling Online Software tools serve operators and suppliers that need regulated online gambling delivery, content integration, and live operational controls.

  • Regulated iGaming operators integrating back-end platform components

    H2 Gambling Capital is a strong match because it focuses on regulation-focused iGaming platform integration for operational continuity and jurisdiction-ready deployments. IGT is also a fit because it provides managed online gaming platform integration with centralized operational and compliance controls for regulated markets.

  • Sportsbooks that require real-time feeds, odds services, and integrity risk controls

    Sportradar is the primary fit because it supplies real-time sports data feeds, odds-related services, and integrity monitoring with odds anomaly tooling. Kambi is a fit when the sportsbook needs managed platform software with advanced odds and trading controls for live markets.

  • Operators launching casino and sportsbook products and needing guided delivery

    iGamingNext fits teams that need guided iGaming platform delivery for casino and sportsbook launches with integration support and ongoing platform development guidance. EveryMatrix fits operators that want a unified iGaming ecosystem so sportsbook and casino product integration can be handled through one modular stack.

  • Operators focused on casino content catalogs with live and repeatable session mechanics

    NetEnt fits operators seeking dependable casino game content with live casino delivery integrated into operator game hubs. Endorphina fits operators that want slot and instant win content designed for rapid, repeatable session play in online gambling offerings.

Common Mistakes to Avoid

Several recurring pitfalls appear across these providers when teams pick tools by feature list instead of integration scope and operating model.

  • Assuming a casino content provider also covers sportsbook requirements

    NetEnt and Endorphina focus on online casino content and do not present themselves as a full sportsbook and bingo-style stack. Choosing them without a sportsbook plan can leave missing sportsbook trading, odds, and integrity monitoring capabilities that Sportradar and Kambi target.

  • Underestimating integration effort for customized front ends

    Sportradar flags that integration effort can become heavy for custom sportsbook front ends and depends on clean event mapping and market setup. Kambi and Playtech also require substantial technical resources for integration projects and partner customization that depends on available modules and roadmap.

  • Treating integrity and risk tooling as plug-and-play

    Sportradar’s integrity tooling requires operational process ownership, so teams that lack an internal risk workflow will struggle to use odds anomaly signals effectively. IGT and H2 Gambling Capital provide operational and compliance controls, but those controls still require coordinated operational processes across player journeys and platform layers.

  • Choosing a self-serve dashboard-first assumption when vendor delivery is guidance-heavy

    iGamingNext is focused on launch and delivery support rather than a self-serve dashboard-first product, so teams expecting a minimal-coordination rollout can face coordination delays. EveryMatrix and Scientific Games also involve systems integration across multiple components, so assuming instant modular plug-in behavior can increase project complexity.

How We Selected and Ranked These Tools

we evaluated each gambling online software tool across three sub-dimensions. We scored features with a weight of 0.4, ease of use with a weight of 0.3, and value with a weight of 0.3. We computed the overall rating as the weighted average where overall = 0.40 × features + 0.30 × ease of use + 0.30 × value. H2 Gambling Capital separated itself from lower-ranked tools through higher features performance tied to regulation-focused iGaming platform integration for operational continuity and jurisdiction-ready deployments, which directly strengthened the integration scope fit for regulated operator use cases.

Frequently Asked Questions About Gambling Online Software

What differentiates iGaming platform integration tools like Gambling Capital from sportsbook platforms like Kambi?
H2 Gambling Capital targets regulation-focused platform integration with high-availability architecture and standardized back-end to front-end integration paths. Kambi focuses on turnkey managed sportsbook software with live odds and trading controls, plus operational services for promotions and day-to-day sportsbook management.
Which platforms support integrity and suspicious betting detection for real-money sportsbooks?
Sportradar provides integrity services with compliance workflows for odds monitoring and integrity risk signals. Kambi adds advanced odds and trading controls for live markets, which helps reduce operational errors during rapid market updates.
How do operators integrate both casino and sportsbook features using a single vendor ecosystem?
EveryMatrix supports sportsbook and casino integration through a unified ecosystem that combines platform modules for betting frontends and casino content integration. Playtech also delivers both casino and sportsbook building blocks, including risk and operations components for managing player accounts and payments across live deployments.
What tool best supports launch readiness for new casino and sportsbook products across markets?
iGamingNext packages iGaming software services around operator delivery workflows and platform readiness, including launch support for casino and sportsbook integrations. H2 Gambling Capital emphasizes jurisdiction-ready deployments and operational continuity, which supports consistent platform behavior across regulated regions.
Which providers specialize in casino content delivery, including live casino integration for operator front ends?
NetEnt is known for online casino game production and live casino content delivery integrated into operator game platforms. Endorphina focuses on slot and instant win games with ready-to-launch game assets and an integration path for player-facing deployments.
What is the typical workflow for connecting sports data and odds mapping to betting markets?
Sportradar supplies real-time sports data feeds and odds tooling, then maps betting events to structured universes for sportsbook operations. EveryMatrix and Playtech can ingest these market data sources into their sportsbook frontends, enabling event-driven market browsing and wagering flows.
How do operators manage responsible gambling controls inside an online gambling platform stack?
IGT supports compliance and responsible gambling features that operators can enforce across player journeys. Playtech includes risk and operations components that manage player accounts and operational workflows, which helps implement policy controls tied to account behavior.
What providers are best suited for high-availability regulated infrastructure rather than lightweight game studios?
IGT delivers production-grade online gaming infrastructure with centralized operational and compliance controls, plus casino content aggregation and system integration. H2 Gambling Capital similarly emphasizes operational reliability with compliance-oriented tooling and high-availability architecture for regulated deployments.
What common integration problem appears during live rollout, and how do major platforms address it?
Live rollout often breaks when front-end game experiences and back-end platform services do not share standardized integration paths, which H2 Gambling Capital targets with end-to-end integration paths. iGamingNext also addresses rollout risk by pairing configurable game integration paths with launch support and ongoing platform development.

Conclusion

After evaluating 10 gambling lotteries, H2 Gambling Capital stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.

Our Top Pick
H2 Gambling Capital

Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.

Tools reviewed

Primary sources checked during evaluation.

Referenced in the comparison table and product reviews above.

Logos provided by Logo.dev

Keep exploring

FOR SOFTWARE VENDORS

Not on this list? Let’s fix that.

Our best-of pages are how many teams discover and compare tools in this space. If you think your product belongs in this lineup, we’d like to hear from you—we’ll walk you through fit and what an editorial entry looks like.

Apply for a Listing

WHAT THIS INCLUDES

  • Where buyers compare

    Readers come to these pages to shortlist software—your product shows up in that moment, not in a random sidebar.

  • Editorial write-up

    We describe your product in our own words and check the facts before anything goes live.

  • On-page brand presence

    You appear in the roundup the same way as other tools we cover: name, positioning, and a clear next step for readers who want to learn more.

  • Kept up to date

    We refresh lists on a regular rhythm so the category page stays useful as products and pricing change.