GITNUXSOFTWARE REVIEW
Top 10 Best Free Lead Management Software of 2026
Compare free lead management software options like Streak, Zoho CRM, and Odoo CRM, with tradeoffs for sales teams shortlisting tools.
How we ranked these tools
Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.
AI search agents find sources, extract figures with provenance, and aggregate written reviews. They also transcribe video reviews and podcasts.
Framework: Features 40% · Ease 30% · Value 30%
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Streak is the best overall option for small sales teams that want lead tracking inside Gmail because deal pipeline cards update straight from email threads and automation can move stages as fields change, while Zoho CRM fits teams that need flexible round-robin and territory routing with workflow rules that write activity back for full traceability.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Streak
Deal pipeline cards update from email threads, and automation can act on stage and field changes.
Best for: Fits when small sales teams want pipeline tracking inside Gmail with simple routing.
Zoho CRM
Editor pickWorkflow rules can trigger multi-step lead assignment actions and write back activity to the record timeline for traceability.
Best for: Fits when teams need configurable lead routing and workflow automation with API-driven synchronization.
Odoo CRM
Editor pickKanban deal view linked to Odoo activities, so follow-ups stay attached as deals move stages.
Best for: Fits when teams already use Odoo and need CRM actions to drive downstream sales operations.
Comparison Table
Streak
SMBCRM built into Gmail with a free tier for basic pipeline and contact management.
Deal pipeline cards update from email threads, and automation can act on stage and field changes.
Streak models lead activity directly inside Gmail, so each contact record includes an activity timeline tied to messages. Pipeline management uses configurable stages and a Kanban deal view, which makes handoffs visible without leaving the mailbox. Automation rules can assign leads, update fields, and run follow-up sequences based on changes to pipeline state.
A key tradeoff is that advanced admin controls and data governance are not as deep as CRMs built for multi-team operations. Streak fits teams that route leads based on simple assignment logic and want quick CRM synchronization without heavy system integration.
- +Gmail-native lead records with automatic email activity logging
- +Configurable pipeline stages with Kanban deal visibility
- +Automation rules can move and assign leads on field changes
- +Conversion-ready contact import with field mapping
- –Limited multi-team governance compared with enterprise CRM stacks
- –Custom workflow logic can become complex at higher scale
- –Data consistency depends on disciplined deduplication habits
- –Reporting depth lags purpose-built sales analytics tools
Outbound sales reps
Turn inbox conversations into pipeline records
Faster follow-up and fewer missed handoffs
Sales development teams
Assign new leads by simple rules
More consistent lead coverage
Show 1 more scenario
Customer success handoff teams
Track MQL-to-SQL transitions
Clear timing for ownership changes
Stages and fields let teams mark readiness and trigger internal routing cues.
Best for: Fits when small sales teams want pipeline tracking inside Gmail with simple routing.
Zoho CRM
SMBCRM offering a free edition for up to 3 users with lead capture and pipeline management.
Workflow rules can trigger multi-step lead assignment actions and write back activity to the record timeline for traceability.
Zoho CRM captures leads from forms and other sources, then routes them into pipeline stages with configurable assignment rules. It supports lead scoring and workflow automation that log activity in an audit-friendly timeline while keeping lead and contact data linked.
Zoho CRM also exposes a REST API and webhook options that let teams sync lead events to external systems and enrich records using third-party services. Built-in admin settings control permissions, and custom fields enable mapping of source data into a consistent CRM schema.
- +REST API and webhooks cover lead lifecycle events for external sync
- +Workflow rules can route new leads using round-robin and territory logic
- +Pipeline and activity timeline keep lead and contact history in one record
- +Custom fields and mappings support consistent import from CSV sources
- –Lead scoring and routing rules require careful configuration to avoid misassignment
- –Complex automation logic can be harder to audit than simpler rule sets
- –Data cleanup depends on configuration for deduplication behavior
- –Some advanced enrichment patterns require external integrations
Sales teams
Route leads through configurable pipeline stages
More consistent pipeline visibility
Revenue operations teams
Automate assignment and follow-up tasks
Fewer manual handoffs
Show 2 more scenarios
Sales and operations teams
Link leads, deals, and account data
Centralized relationship context
Linked lead, contact, company, deal, and interaction records share consistent fields and ownership.
Senior living teams
Track inquiry to admissions follow-up
More consistent prospect follow-up
Pipelines, workflows, and dashboards track inquiry, tour, referral, and admissions-related interactions.
Best for: Fits when teams need configurable lead routing and workflow automation with API-driven synchronization.
Odoo CRM
SMBModular ERP with a free CRM app for lead capture and pipeline management.
Kanban deal view linked to Odoo activities, so follow-ups stay attached as deals move stages.
Odoo CRM keeps lead-to-opportunity work inside a deal pipeline with stages and a Kanban deal view, so teams can manage handoffs as deals move forward. It also uses activities and task timelines to log follow-ups against leads and deals, which helps track who is responsible and what comes next. For contact hygiene, it relies on deduplication logic built around matching rules in Odoo contacts so repeated form submissions can consolidate into fewer records.
A key tradeoff is that deeper automation and routing logic often requires Odoo-specific configuration and sometimes additional modules. Odoo CRM fits best when a company already runs Odoo for sales operations or when CRM actions must trigger downstream processes like quotations, invoices, and management reporting.
- +Deal pipeline and Kanban board keep lead progress visible
- +Activities and follow-up logging ties work to specific leads
- +Contact deduplication reduces repeated records from imports
- +Extensibility through Odoo modules supports custom workflows
- –Advanced routing rules often need careful Odoo configuration
- –Lead scoring and enrichment require extra setup or add-ons
- –UI customization can be slower than standalone CRMs
- –Automation design can become complex with many modules
Sales operations teams
Standardize lead handoffs into deals
Fewer missed follow-ups
Customer support leads
Turn inbound inquiries into opportunities
Clear ownership and tracking
Show 2 more scenarios
Agencies with multiple clients
Manage leads across shared teams
Consistent process across accounts
Odoo workflows can segment records by team configuration and keep histories in one place.
RevOps analysts
Report on pipeline velocity
More actionable pipeline metrics
CRM records integrate with Odoo reporting, enabling dashboards tied to stages and activity outcomes.
Best for: Fits when teams already use Odoo and need CRM actions to drive downstream sales operations.
Freshsales
SMBCRM with a free plan for up to 3 users including contact and lead management.
Built-in lead scoring paired with sales-ready lead states for automated handoff triggers.
Freshsales centers lead management on a CRM-first workflow that turns inbound contact activity into trackable pipeline actions. It provides lead capture, contact records, pipeline stages, and sales activity logging so routing and handoff decisions stay attached to each record.
- +Lead scoring and lead assignment rules work on contact and activity signals.
- +Pipeline stages and Kanban deal view keep lead-to-deal movement visible.
- +REST API and webhooks support custom routing and system sync.
- +RBAC limits who can view pipeline and configuration areas.
- –Advanced multi-step sequences require more configuration than simple routing rules.
- –Deduplication needs deliberate field matching to prevent fragmented contact histories.
Sales representatives
Prioritize leads using scoring rules
More organized lead follow-up
Sales operations teams
Trigger routing rules for new records
Fewer manual handoffs
Show 2 more scenarios
Sales teams
Track opportunities across pipeline stages
Structured deal progress
Opportunity details move through defined stages while staying attached to CRM records.
Sales managers
Review funnel performance across stages
Visibility into pipeline movement
Activity and funnel reporting shows progress across pipeline stages and team movement.
Best for: Fits when teams need CRM-native lead routing and scoring with API integration for custom workflows.
Insightly
SMBCRM platform offering a free plan for up to 2 users with lead and project management.
Deal-centric workflows let captured leads move into pipeline stages with tasks and activity context.
Insightly’s lead management model centers on contacts and deals, so captured leads can be converted into pipeline records without leaving the CRM. Activity logging links emails and notes to people and deals, which helps sales teams keep context when leads change ownership. Lead routing workflows let leads be assigned based on configurable rules, and the platform tracks sources at the record level for attribution.
- +Pipeline stages connect lead conversion to consistent deal tracking.
- +REST API and webhooks cover lead syncing and event-driven updates.
- +Lead routing workflows assign ownership using configurable rules.
- +Activity timeline keeps correspondence context on the same records.
- –Lead scoring depth is limited versus tools built for scoring engines.
- –Advanced automation needs careful rule design to avoid routing mistakes.
Sales development teams
Route form leads to reps
Faster handoff to sales reps
RevOps teams
Sync leads to marketing systems
Fewer manual data syncs
Show 1 more scenario
Small sales teams
Track lead-to-deal progression
Clear stage-by-stage visibility
Pipeline stages and deal creation keep lead status aligned with sales steps and recorded interactions.
Best for: Fits when sales teams need CRM-led lead routing with API-driven syncing.
Agile CRM
SMBAll-in-one CRM with a free plan for up to 10 users including contact and deal tracking.
Contact-centric workflow automation that reacts to both sales pipeline stages and marketing engagement events.
Agile CRM focuses on lead management workflows that connect forms, contact records, and sales pipeline stages in one workspace.
- +Workflow automation triggers from engagement and pipeline changes
- +Contact timeline centralizes emails, tasks, and activity for sales follow-up
- +REST API and webhooks support event-driven lead syncing
- +CSV import supports mapping fields into custom lead attributes
- –Deep routing logic needs careful workflow configuration
- –Advanced governance controls are limited for large multi-role teams
- –Lead deduplication can require manual cleanup when identities overlap
- –Reporting granularity for lead lifecycle and velocity is narrower than CRM specialists
Marketing and sales teams
Qualify and route leads from forms
More structured lead handoff
Small marketing teams
Run automated nurturing sequences
Repeatable nurturing workflows
Show 2 more scenarios
Small sales teams
Track contacts and deals through stages
Shared view of prospects
Contact records and prospects move through defined deal stages with follow-up activity tracked in one workspace.
Small businesses
Import lists and organize CRM records
Segmentable contact database
Imported contact lists are structured for segmentation so outreach runs on organized CRM data.
Best for: Fits when a small team needs end-to-end lead capture and automated follow-up with API-connected enrichment.
SuiteCRM
SMBOpen-source CRM with lead capture, pipeline tracking, and workflow automation.
Workflow automation lets rules update lead fields, create tasks, and run multi-step actions on record events.
SuiteCRM is a self-hosted CRM that can manage lead lifecycle with configurable modules and workflow automation. It supports lead capture and routing through forms, assignment rules, and pipeline stages inside a single system.
- +Configurable lead records with custom fields mapped per team or funnel
- +Workflow automation can trigger tasks and updates from lead lifecycle events
- +REST API supports CRM synchronization with external lead sources and systems
- +Role-based visibility limits access to accounts, leads, and related records
- –Lead routing workflows require careful setup to avoid assignment loops
- –User interface configuration can feel heavier than SaaS CRMs for new teams
- –Advanced lead enrichment depends on external services and integration work
- –Data cleanliness depends on deduplication rules and ongoing admin discipline
Sales teams
Coordinate leads with linked next actions
Shared prospect next steps
Small business teams
Maintain deduplicated shared customer records
More consistent contact context
Show 2 more scenarios
Account management users
Schedule meetings and reminders per contact
Follow-up keeps relationship context
Users log meetings, recurring events, calls, tasks, and appointments against contacts and accounts.
CRM administrators
Automate record updates and assignments
Less manual record handling
Administrators create rules that update, assign, or advance leads, opportunities, and cases across the system.
Best for: Fits when teams need self-hosted lead management, workflow automation, and API-based sync control.
EngageBay
SMBAll-in-one CRM with a free plan covering up to 15 users and 500 contacts.
Pipeline handling uses a drag-ready Kanban deal view tied to workflow actions for assignment changes.
EngageBay routes inbound leads into contact records and sales pipelines with automation triggers tied to form submissions and email engagement. It supports lead capture forms, web lead parsing, and configurable pipeline stages with a Kanban deal view for day-to-day handling.
- +Lead routing rules connect form submissions to pipeline stages quickly
- +Kanban deal view keeps assignment status visible during active sales cycles
- +Workflow automation triggers can tie CRM changes to email outreach steps
- +Deduplication and contact syncing reduce repeated records after imports
- –Multi-user governance needs more disciplined role setup than sales-ops suites
- –Advanced lead scoring logic is less granular than workflow-first competitors
- –Automation coverage across enrichment fields depends on external integration quality
- –Reporting depth for lead lifecycle attribution is thinner for complex funnels
Small service businesses
Capture and stage service-business leads
Clearer lead ownership
Sales and revenue operations teams
Route inquiries through lead status and scoring
More consistent qualification process
Show 2 more scenarios
Small marketing teams
Nurture prospects with lifecycle email sequences
More relevant automated follow-up
Contacts are segmented and enrolled in email sequences based on lifecycle changes or engagement behavior.
Support managers
Track support operations and assignment queues
Operational visibility into workload
Support managers monitor ticket status, backlog, assignment queues, and turnaround activity.
Best for: Fits when small teams need lead capture, routing, and simple follow-up automation in one CRM.
Vtiger
SMBOpen-source CRM with a free on-premise edition and lead management capabilities.
Kanban pipeline management linked to stage changes, with workflow triggers that act on leads during transitions.
Vtiger differentiates itself with a configurable CRM built around modules for leads, contacts, accounts, and opportunities. Lead management includes web-to-lead handling, assignment rules, and pipeline stages that map to sales funnel work.
- +Workflow rules can automate lead lifecycle actions without custom code
- +Assignment rules support round-robin distribution for faster handoffs
- +Kanban deal view supports quick review of pipeline stage movement
- +Role-based visibility rules limit access to lead data by function
- –Deep customization of lead fields can slow onboarding for new admins
- –Third-party lead enrichment and verification often depends on add-ons
- –Complex routing logic can be harder to audit across many workflows
- –Reporting on lead sources can require extra configuration for attribution
Sales teams
Track leads and opportunities in stages
More consistent deal tracking
Sales and account teams
Assign CRM-linked follow-up tasks
Follow-up attached to records
Show 2 more scenarios
Demand generation teams
Connect campaigns to lead capture and sequences
Marketing linked to lead workflows
Campaign and email capabilities include lead capture and sequences connected to sales records.
Account managers
Coordinate updates around shared account records
Cross-functional work stays visible
Customer updates, project activity, tasks, and communications organize around shared account context.
Best for: Fits when teams need configurable lead routing and stage-based visibility with workflow rules.
Capsule CRM
SMBContact-focused CRM with a free plan for two users and 250 contacts.
REST API access for syncing contacts, deals, and activities to external lead sources.
Capsule CRM is a lightweight lead and contact system that centralizes pipeline activity in a Kanban-style view. It supports lead capture via web forms and tracks engagement in an activity timeline to keep sales conversations in one place.
- +Kanban pipeline view makes stage changes quick and visible
- +Activity timeline keeps call and email history attached to each contact
- +REST API supports CRM synchronization with external lead sources
- +Web form captures leads and maps them into CRM records
- –Lead routing rules are basic compared with workflow engines
- –Advanced lead enrichment automation depends more on external tooling
- –Reporting depth for lead lifecycle metrics is limited versus analytics-first CRMs
- –Role-based visibility controls are not granular enough for strict governance
Small sales teams
Organize leads and move through opportunity stages
Clear active lead visibility
Sales managers
Standardize follow-up using automation rules
More consistent team activity
Show 2 more scenarios
Customer managers
Log tasks and reminders for deals
Less missed customer activity
Teams attach tasks, reminders, and logged interactions to customer records and deals.
Freelancers and consultants
Track clients, projects, and follow-up tasks
Structured client relationship tracking
Freelancers manage prospects, active clients, communications, projects, and follow-up tasks in one workspace.
Best for: Fits when small teams need quick lead tracking with API-backed syncing, not complex routing logic.
Conclusion
After evaluating 10 free lead management software, Streak stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Free Lead Management Software
Free lead management software determines what happens after capture, including contact deduplication, lead routing workflows, and pipeline stage updates across sales and marketing teams. This guide covers Streak, Insightly, Odoo CRM, Freshsales, Zoho CRM, Agile CRM, Vtiger, SuiteCRM, EngageBay, and Capsule CRM as practical options for managing lead lifecycle states without paying for core CRM features.
The evaluation emphasizes integration depth through REST APIs and webhooks, automation and workflow triggers that move leads into deals, and admin controls like round-robin assignment support and workflow governance limits. Each tool review maps those capabilities to lead capture parsing, lead assignment rules, and activity timeline logging so teams can compare how captured leads turn into trackable pipeline movement.
Free Lead Management Software for routing captured leads into trackable pipeline stages
Free lead management software helps teams turn lead capture inputs into CRM records, then apply workflow automation to route leads into pipeline stages with audit-friendly activity timelines. Common workflows include lead assignment rules like round-robin distribution, pipeline movement tied to stage changes, and activity logging that keeps calls and emails attached to the same lead record.
Streak uses Gmail-native lead records with automatic email activity logging and automation that can act on stage and field changes. Insightly connects lead conversion to deal tracking with REST API and webhooks for lead syncing and event-driven updates, which matters for teams that need external systems to react to lead lifecycle events.
Free lead management feature checklist for routing into pipeline stages
Lead management succeeds when workflow rules move leads into pipeline stages using consistent triggers and record-linked activity history. Free tools often limit governance, so the feature set that remains determines whether handoffs stay traceable.
The best fit depends on how the tool connects capture inputs to CRM records, then ties stage changes to automation actions and audit-friendly timelines. The cards below focus on concrete mechanisms that decide whether lead routing behaves predictably under load.
Stage-triggered automation with record-linked activity history
Streak updates deal pipeline cards from email threads and lets automation act on stage and field changes. Odoo CRM links its Kanban deal view to Odoo activities so follow-ups stay attached as deals move stages.
API and webhooks for event-driven lead sync
Insightly pairs REST API and webhooks for lead syncing and event-driven updates when leads move into pipeline tracking. Zoho CRM also uses REST API and webhooks to cover lead lifecycle events for external synchronization.
Lead assignment logic that matches team routing needs
Freshsales pairs built-in lead scoring with lead assignment rules so lead handoff triggers can rely on contact and activity signals. Vtiger supports assignment rules that include round-robin distribution for faster handoffs when routing is stage-based.
Contact lifecycle workflows built from engagement and pipeline changes
Agile CRM runs workflow automation triggers from marketing engagement and pipeline stages so follow-up reacts to both behaviors and deal progress. EngageBay uses workflow actions tied to its Kanban deal view so assignment status updates remain visible during active sales cycles.
Self-hosted configuration depth for custom lead fields and workflows
SuiteCRM supports workflow automation that updates lead fields and creates tasks from record events with custom field mapping per team or funnel. Odoo CRM can drive pipeline visibility through a Kanban board but requires careful Odoo configuration for advanced routing rules.
How to choose Free Lead Management Software with routing, automation, and governance in mind
Start by matching workflow control to the team’s operating model for lead routing. Some tools center automation on record stages and deal movement, while others center Gmail-native activity capture or self-hosted workflow rules.
Choose the workflow engine shape: Gmail-native, deal-centric, or workflow-first CRM
If daily sales work happens inside Gmail, Streak keeps lead activity in Gmail-native lead records and can update deal pipeline cards from email threads. If lead movement must become deal-centric with consistent tasks and stage context, Insightly connects lead conversion to pipeline stages and deal tracking.
Validate that stage changes drive automation actions on the same record
For teams that need follow-ups to remain attached as deals move stages, Odoo CRM keeps activities tied to the Kanban board so handoffs remain legible. For teams that want automation to act on stage and field changes from email-driven updates, Streak can tie actions to those stage movements.
Confirm event sync needs using REST API webhooks for lead lifecycle events
If external systems must react to lead lifecycle events, Insightly provides REST API and webhooks for event-driven updates and syncing. If territory logic and workflow assignment actions must write back through lifecycle events, Zoho CRM provides REST API and webhooks to cover lead lifecycle event streams.
Pick lead scoring and handoff trigger depth based on routing complexity
If lead scoring and lead assignment rules must work together for automated handoff triggers, Freshsales combines built-in lead scoring with lead-ready lead states. If routing is stage-based with simpler logic, Vtiger supports round-robin distribution and workflow triggers without requiring scoring-engine complexity.
Decide how much governance discipline the team can apply during configuration
If multi-role governance needs are limited, Agile CRM focuses on contact-centric workflow automation but uses workflow configuration that needs careful governance for deep routing logic. If governance requires more structured self-hosted control, SuiteCRM offers workflow automation and custom fields but can create assignment loops without disciplined routing setup.
Who benefits from Free Lead Management Software for lead routing into pipeline stages
Free lead management software fits teams that need captured leads to move into CRM pipeline stages with automation and traceable activity history. The right choice depends on where lead context lives during execution and how routing decisions must be audited.
Small sales teams running lead follow-up inside Gmail
Streak keeps lead records Gmail-native and logs email activity automatically while allowing automation to act on stage and field changes for quick routing.
Sales teams that sync lead lifecycle states to external systems
Insightly provides REST API and webhooks for lead syncing and event-driven updates, which supports consistent handoffs between CRM and external tooling.
Teams already operating in Odoo workflows and activities
Odoo CRM keeps a Kanban deal view linked to Odoo activities so follow-ups stay attached to deals as pipeline stages change.
Teams needing built-in scoring and handoff triggers for sales-ready leads
Freshsales combines lead scoring with lead assignment rules and sales-ready lead states so routing can trigger based on contact and activity signals.
Self-hosting teams that require workflow automation and custom lead field mapping
SuiteCRM enables custom lead fields and workflow automation that updates fields and creates tasks from lead lifecycle events under self-hosted control.
Common mistakes when adopting Free Lead Management Software
Lead management issues usually come from mismatched routing logic or weak auditability after stage changes. Free tooling often exposes flexibility, but that flexibility increases configuration risk if governance is not enforced.
Routing rules that trigger misassignment because automation is configured without traceable stage context
Freshsales routing can require careful configuration to avoid routing mistakes, so stage-to-handoff tests should verify contact and activity inputs before broad rollout.
Assuming advanced lead scoring and enrichment work without setup effort
Odoo CRM requires extra setup or add-ons for lead scoring and enrichment, so enrichment dependencies should be mapped before switching lead capture sources.
Creating assignment loops in self-hosted workflow automation
SuiteCRM workflow automation can trigger lead routing loops if record events feed back into assignment actions, so guardrails should prevent repeated updates on the same lifecycle event.
Needing multi-team governance but choosing a tool with limited governance controls for complex routing
Streak can have limited multi-team governance compared with enterprise CRM stacks, so role boundaries and workflow scope should be designed early.
Underestimating the deduplication impact on contact history when routing creates many similar records
Freshsales deduplication needs deliberate field matching to prevent fragmented contact histories, so dedup rules should be tested with real capture form payloads.
How We Selected and Ranked These Tools
We evaluated Streak, Insightly, Odoo CRM, Freshsales, Zoho CRM, Agile CRM, Vtiger, SuiteCRM, EngageBay, and Capsule CRM using features 40%, ease 30%, and value 30%. Features scoring prioritized automation triggers that act on stage and field changes, deal or lead pipeline visibility like Kanban boards, and workflow rules that move captured leads into trackable pipeline stages.
Ease scoring emphasized how quickly lead records and activity timelines connect to routing and deal stage progression without building complex workflows from scratch. Value scoring emphasized the practical effect of REST API webhooks and automation coverage in the free tier, and Streak ranked highest due to Gmail-native lead records with automatic email activity logging plus automation that can act on stage and field changes.
Frequently Asked Questions About Free Lead Management Software
How do Streak and Insightly differ in how email activity becomes pipeline updates?
When do Odoo CRM and SuiteCRM make more sense than tools like Zoho CRM for workflow automation?
Which systems handle lead deduplication more directly during assignment and routing workflows?
What breaks if Freshsales routing rules depend on fields that never get mapped from inbound forms?
How do API and webhook capabilities compare across Capsule CRM, Agile CRM, and Insightly?
When is RBAC and admin visibility control a practical requirement in Freshsales versus Vtiger?
How does data migration typically affect SuiteCRM and Odoo CRM lead pipelines?
What tradeoff appears when Streak focuses on Gmail-threaded lead tracking instead of deeper governance?
Where does lead assignment differ most between Agile CRM and EngageBay sequence-style follow-ups?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
Funding and competing interests
This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.
They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.
Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →
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