Quick Overview
- 1#1: Sisense - Embeds fully customizable, AI-powered analytics and dashboards into SaaS applications and products.
- 2#2: GoodData - Provides a cloud-native platform for building and embedding white-label analytics into applications.
- 3#3: Looker - Offers semantic modeling and SDKs to embed interactive data experiences in custom apps.
- 4#4: Tableau - Enables seamless embedding of interactive visualizations and dashboards via JavaScript API.
- 5#5: Power BI - Delivers scalable embedded analytics with rich visuals integrated into applications using Azure.
- 6#6: Sigma - Embeds live, spreadsheet-like analytics interfaces directly into web applications.
- 7#7: Qlik Sense - Supports embedding associative, AI-augmented analytics for self-service insights in apps.
- 8#8: ThoughtSpot - Embeds search-driven, AI-powered analytics for natural language querying in products.
- 9#9: Luzmo - Provides embeddable dashboard widgets for quick analytics integration into SaaS tools.
- 10#10: Yellowfin - Offers guided analytics and storytelling features for embedding in enterprise applications.
These tools were rigorously evaluated based on functionality (e.g., customization, integration flexibility), performance (e.g., scalability, real-time data support), user-friendliness, and value to ensure they deliver exceptional results across diverse business needs.
Comparison Table
This comparison table examines top embedded analytics software tools such as Sisense, GoodData, Looker, Tableau, Power BI, and more, offering a clear overview of their capabilities. By detailing features, integration ease, and use case fit, it helps readers identify the tool that aligns with their needs for embedding analytics into applications or workflows. Whether focused on data visualization, real-time insights, or custom reporting, the table simplifies evaluating options for businesses and technical teams.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Sisense Embeds fully customizable, AI-powered analytics and dashboards into SaaS applications and products. | enterprise | 9.6/10 | 9.8/10 | 8.7/10 | 9.2/10 |
| 2 | GoodData Provides a cloud-native platform for building and embedding white-label analytics into applications. | specialized | 9.2/10 | 9.6/10 | 8.1/10 | 8.7/10 |
| 3 | Looker Offers semantic modeling and SDKs to embed interactive data experiences in custom apps. | enterprise | 8.6/10 | 9.2/10 | 7.4/10 | 8.1/10 |
| 4 | Tableau Enables seamless embedding of interactive visualizations and dashboards via JavaScript API. | enterprise | 8.7/10 | 9.2/10 | 8.4/10 | 7.9/10 |
| 5 | Power BI Delivers scalable embedded analytics with rich visuals integrated into applications using Azure. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 6 | Sigma Embeds live, spreadsheet-like analytics interfaces directly into web applications. | specialized | 8.6/10 | 8.8/10 | 9.3/10 | 8.2/10 |
| 7 | Qlik Sense Supports embedding associative, AI-augmented analytics for self-service insights in apps. | enterprise | 8.4/10 | 9.2/10 | 7.8/10 | 7.5/10 |
| 8 | ThoughtSpot Embeds search-driven, AI-powered analytics for natural language querying in products. | enterprise | 8.3/10 | 9.0/10 | 8.5/10 | 7.5/10 |
| 9 | Luzmo Provides embeddable dashboard widgets for quick analytics integration into SaaS tools. | specialized | 8.3/10 | 8.7/10 | 8.5/10 | 7.9/10 |
| 10 | Yellowfin Offers guided analytics and storytelling features for embedding in enterprise applications. | enterprise | 8.1/10 | 8.7/10 | 7.9/10 | 7.8/10 |
Embeds fully customizable, AI-powered analytics and dashboards into SaaS applications and products.
Provides a cloud-native platform for building and embedding white-label analytics into applications.
Offers semantic modeling and SDKs to embed interactive data experiences in custom apps.
Enables seamless embedding of interactive visualizations and dashboards via JavaScript API.
Delivers scalable embedded analytics with rich visuals integrated into applications using Azure.
Embeds live, spreadsheet-like analytics interfaces directly into web applications.
Supports embedding associative, AI-augmented analytics for self-service insights in apps.
Embeds search-driven, AI-powered analytics for natural language querying in products.
Provides embeddable dashboard widgets for quick analytics integration into SaaS tools.
Offers guided analytics and storytelling features for embedding in enterprise applications.
Sisense
enterpriseEmbeds fully customizable, AI-powered analytics and dashboards into SaaS applications and products.
Patented ElastiCube for real-time analytics on billions of rows with sub-second latency in fully embedded scenarios
Sisense is a premier embedded analytics platform that allows developers to seamlessly integrate interactive dashboards, visualizations, and AI-powered insights directly into SaaS applications, websites, or customer portals. It excels in handling massive datasets with its patented ElastiCube technology for sub-second query performance and supports white-labeling for a branded user experience. The platform offers extensive customization, single-tenant deployment options, and advanced security features tailored for enterprise-scale embedding.
Pros
- Exceptional performance with billions of rows via in-memory ElastiCube architecture
- Pixel-perfect, fully white-labeled embeds with SSO and granular security
- AI-driven features like Natural Language Query and automated insights for enhanced user engagement
Cons
- Steep learning curve for advanced customizations and build mode
- Enterprise pricing requires custom quotes, which can be opaque
- Limited out-of-the-box mobile optimization compared to some competitors
Best For
Enterprises and SaaS providers seeking high-performance, scalable embedded analytics for customer-facing applications with complex data needs.
Pricing
Custom enterprise pricing starting at approximately $25,000/year; quote-based with options for cloud, on-premise, or hybrid deployments.
GoodData
specializedProvides a cloud-native platform for building and embedding white-label analytics into applications.
Universal Semantic Layer for reusable, governed metrics across all embeds and apps
GoodData is a cloud-native embedded analytics platform designed for developers to integrate fully customizable BI dashboards and reports into SaaS applications without branding or UI constraints. It features a headless architecture with a powerful semantic layer for consistent metric definitions, enabling scalable analytics for large user bases. The platform supports white-label embeds, AI-driven insights, and robust security features like row-level security.
Pros
- Headless BI for seamless, white-label embedding into apps
- Universal semantic layer ensures consistent metrics across teams
- High scalability and enterprise-grade security for millions of users
Cons
- Steeper learning curve for semantic modeling
- Pricing is enterprise-focused and quote-based
- Less intuitive for non-developers compared to low-code alternatives
Best For
SaaS companies and developers building customer-facing analytics into their products at scale.
Pricing
Custom enterprise pricing starting at ~$10,000/year; usage-based tiers available, contact sales for quotes.
Looker
enterpriseOffers semantic modeling and SDKs to embed interactive data experiences in custom apps.
LookML semantic modeling language for creating a single source of truth for metrics and analytics across all embeds
Looker is a cloud-native business intelligence platform that centralizes data modeling through its proprietary LookML language, enabling consistent, governed analytics across an organization. For embedded analytics, it provides robust tools like the Embed SDK and signed embeds to integrate interactive dashboards and visualizations seamlessly into custom applications, websites, or portals. Acquired by Google Cloud, Looker excels in scalability with native BigQuery integration and supports white-labeling for a branded user experience.
Pros
- Powerful semantic layer with LookML for reusable, governed metrics
- Flexible embedding options including SDK, iframes, and API-driven visuals
- Enterprise-grade security, scalability, and Google Cloud integrations
Cons
- Steep learning curve due to code-based LookML modeling
- Custom pricing can be expensive for mid-market or smaller teams
- Less intuitive no-code/low-code options compared to some competitors
Best For
Enterprise development teams building customer-facing apps that require governed, scalable embedded analytics with strong data modeling.
Pricing
Custom enterprise pricing based on users, usage, and deployment; typically starts at $5,000+/month for mid-sized deployments.
Tableau
enterpriseEnables seamless embedding of interactive visualizations and dashboards via JavaScript API.
JavaScript Embedding API enabling fully interactive, responsive dashboards within any web or mobile application
Tableau is a premier data visualization platform that excels in creating interactive dashboards and reports, with robust capabilities for embedding analytics directly into custom applications via its JavaScript API. It supports seamless integration into websites, mobile apps, and SaaS products, enabling end-users to interact with data without leaving the host application. Key features include support for SSO, row-level security, and responsive designs, making it suitable for both internal and customer-facing embedded analytics.
Pros
- Exceptional interactive visualizations and dashboarding capabilities
- Powerful JavaScript API for flexible embedding with full interactivity
- Broad data connectivity and support for secure, scalable deployments
Cons
- High licensing costs, especially Viewer seats at scale for embedded use
- Requires developer expertise for advanced embedding and customization
- Limited native white-labeling options without additional configuration
Best For
Development teams creating customer-facing SaaS applications that demand visually stunning, highly interactive embedded analytics.
Pricing
Viewer licenses for embedded analytics start at $15/user/month, Explorer at $42/user/month, and Creator at $70/user/month; custom enterprise pricing with volume discounts.
Power BI
enterpriseDelivers scalable embedded analytics with rich visuals integrated into applications using Azure.
JavaScript embedding API providing pixel-perfect control over report interactions, sizing, and theming within apps
Power BI Embedded enables developers to integrate fully interactive reports and dashboards from Power BI into custom web, mobile, or portal applications without exposing the Power BI user interface. It leverages Microsoft's cloud infrastructure for secure, scalable analytics embedding with features like row-level security, automatic refresh, and AI-powered insights. This solution is particularly suited for SaaS providers and enterprises aiming to deliver analytics as a native part of their products.
Pros
- Seamless integration with Microsoft Azure and ecosystem for authentication and scaling
- Rich visualization library with AI visuals and real-time data capabilities
- Robust security features including row-level security and embed tokens
Cons
- Capacity-based pricing can become costly for variable or low usage
- Requires development expertise in JavaScript APIs and Azure setup
- Limited white-labeling options compared to specialized embedding platforms
Best For
Enterprises and SaaS developers in the Microsoft ecosystem needing scalable, secure analytics embedding into custom applications.
Pricing
Capacity-based pricing starts at ~$750/month for A1 (1 v-core), with pay-as-you-go at $0.75/hour; Pro license ($10/user/month) required for content creation.
Sigma
specializedEmbeds live, spreadsheet-like analytics interfaces directly into web applications.
Spreadsheet-first interface enabling writeback and collaborative editing in embedded analytics
Sigma Computing (sigma.com) is a cloud-native analytics platform that delivers spreadsheet-like data exploration and visualization with live connections to data warehouses like Snowflake and BigQuery. For embedded analytics, it enables seamless integration of interactive dashboards, reports, and writeback capabilities into SaaS applications via iframes, SDKs, and APIs. It emphasizes collaborative, no-code analysis while supporting secure, white-labeled embeds with SSO and granular permissions.
Pros
- Intuitive spreadsheet interface accelerates adoption for non-technical users
- Robust embedding with live data queries, SSO, and writeback support
- Strong performance on large datasets via optimized SQL generation
Cons
- Embed customization options lag behind pixel-perfect tools like Looker
- Pricing scales quickly for high-volume viewer seats
- Advanced features require understanding of underlying SQL morphing
Best For
SaaS companies embedding collaborative, interactive analytics into customer apps without deep engineering resources.
Pricing
Free viewer tier; Starter at $60/active user/month (billed annually), Pro and Enterprise custom with volume discounts.
Qlik Sense
enterpriseSupports embedding associative, AI-augmented analytics for self-service insights in apps.
Associative Engine, enabling users to explore multidirectional data relationships without predefined hierarchies or queries
Qlik Sense is a leading BI and analytics platform featuring an associative data engine that enables intuitive data exploration and interactive visualizations. For embedded analytics, it offers robust integration options like iframes, REST APIs, mashups, and single-tenant configurations to seamlessly embed dashboards and apps into custom applications. Available in cloud, SaaS, and on-premises deployments, it supports enterprise-scale analytics with AI-driven insights and strong governance.
Pros
- Unique associative engine for natural, query-free data discovery
- Flexible embedding via iframes, APIs, and mashups with high customization
- Enterprise-grade security, scalability, and AI augmentation
Cons
- Steep learning curve for advanced embedding and associative model
- Complex initial setup and configuration for custom integrations
- Premium pricing that may not suit small teams or simple use cases
Best For
Mid-to-large enterprises embedding interactive, exploratory analytics into customer or operational applications requiring deep data insights.
Pricing
Capacity-based subscription pricing; Analyzer capacity from $30/user/month, enterprise plans custom-quoted; free trial available.
ThoughtSpot
enterpriseEmbeds search-driven, AI-powered analytics for natural language querying in products.
Search-driven analytics with natural language queries, enabling embedded apps to deliver instant, conversational BI without SQL or dashboard design
ThoughtSpot is an AI-powered analytics platform specializing in search-driven analytics, allowing users to query data using natural language for instant insights via its SpotIQ AI engine. As an Embedded Analytics solution, it enables developers to integrate interactive BI experiences seamlessly into SaaS applications, customer portals, and internal tools using SDKs for web, mobile, and iframes. It supports live data connections, governed self-service analytics, and scalable deployment for enterprise-grade embedding without traditional dashboard building.
Pros
- Intuitive natural language search for non-technical end-users
- Robust embedding SDKs with support for React, Angular, and custom auth
- AI-powered SpotIQ for automated insights and anomaly detection
Cons
- Enterprise pricing can be prohibitive for SMBs
- Steeper admin setup for complex data governance
- Limited low-code customization compared to some competitors
Best For
Enterprises and SaaS providers embedding self-service analytics into customer-facing applications for millions of users.
Pricing
Custom enterprise pricing, typically starting at $95/user/month or $100K+ annually based on data volume, users, and deployment.
Luzmo
specializedProvides embeddable dashboard widgets for quick analytics integration into SaaS tools.
Embed SDK enabling pixel-perfect, fully interactive dashboards that blend natively into any app
Luzmo is an embed-first analytics platform designed for developers to seamlessly integrate interactive dashboards and charts into SaaS applications. It provides a no-code dashboard builder, supports over 50 data sources, and offers extensive customization for white-label embedding. With features like real-time updates and row-level security, it prioritizes performance and user experience in embedded scenarios.
Pros
- Seamless embedding SDKs for React, Vue, and iframes
- Highly customizable UI to match host app branding
- Strong support for real-time data and interactivity
Cons
- Pricing scales quickly for larger usage
- Limited native ML/AI capabilities compared to full BI tools
- Advanced custom visualizations require developer skills
Best For
SaaS product teams embedding white-label analytics into customer-facing applications.
Pricing
Free tier available; Starter at $95/month (5k sessions), Pro at $295/month (50k sessions), Enterprise custom.
Yellowfin
enterpriseOffers guided analytics and storytelling features for embedding in enterprise applications.
Zero-footprint JavaScript SDK for deeply integrated, fully customizable embedded analytics
Yellowfin is a robust business intelligence platform specializing in embedded analytics, enabling seamless integration of interactive dashboards, reports, and visualizations into third-party applications via iFrames, JavaScript SDKs, and REST APIs. It offers white-labeling, single sign-on support, and customizable UIs for a branded user experience. Key strengths include AI-assisted insights, storytelling for narrative reporting, and broad data connectivity, making it ideal for SaaS embedding scenarios.
Pros
- Flexible embedding options with full white-labeling and SSO
- AI-powered insights and automation for enhanced analytics
- Strong data connectors and mobile responsiveness
Cons
- Steeper learning curve for advanced customization
- Quote-based pricing can be expensive for small teams
- UI occasionally feels dated compared to newer competitors
Best For
Mid-sized SaaS providers and enterprises embedding analytics into customer-facing applications.
Pricing
Quote-based; cloud starts around $1,000/month, scales by users/cores; on-premise available.
Conclusion
The reviewed tools span diverse capabilities, but Sisense emerges as the top choice, excelling with fully customizable, AI-powered analytics. GoodData and Looker also stand out—GoodData for cloud-native, white-label solutions and Looker for semantic modeling—each offering strong alternatives tailored to specific needs.
Ready to enhance your applications? Begin with Sisense to embed impactful, AI-driven analytics seamlessly and elevate user experiences.
Tools Reviewed
All tools were independently evaluated for this comparison