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Marketing AdvertisingTop 9 Best Competitor Price Comparison Software of 2026
Discover top tools for monitoring competitor prices.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
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Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Prisync
Automated competitor price change detection with SKU-level monitoring and alerting
Built for retail and DTC teams managing many SKUs and frequent competitor price changes.
Price2Spy
Competitor price monitoring with configurable match rules for aligning products and offers
Built for retail and brand teams needing ongoing competitor price tracking and actionable alerts.
Helium 10
Competitor ASIN price and listing insights combined with keyword and ranking analytics
Built for amazon sellers needing competitor price insights plus listing and keyword analytics.
Related reading
Comparison Table
This comparison table evaluates competitor price monitoring and pricing intelligence tools, including Prisync, Price2Spy, Helium 10, Wiser, and Plerdy. It summarizes what each platform tracks, how alerts and monitoring work, and which use cases fit best so teams can compare capabilities across the same criteria.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Prisync Tracks competitor prices across products and markets and supports automated repricing with alerts for price changes. | competitor repricing | 8.6/10 | 9.0/10 | 8.3/10 | 8.5/10 |
| 2 | Price2Spy Monitors competitor web prices using automated checks and provides alerts, analytics, and competitor price tracking dashboards. | web price monitoring | 7.7/10 | 8.0/10 | 7.0/10 | 7.9/10 |
| 3 | Helium 10 Tracks Amazon and marketplace listings to monitor competitor pricing trends and product metrics for sellers. | marketplace analytics | 8.1/10 | 8.5/10 | 7.6/10 | 8.0/10 |
| 4 | Wiser Performs competitor price monitoring and retail insights with dashboards and automated actions for dynamic pricing. | enterprise pricing | 8.0/10 | 8.4/10 | 7.6/10 | 7.7/10 |
| 5 | Plerdy Provides web price monitoring and competitor change detection workflows with alerts for merchandising and pricing oversight. | price change monitoring | 8.0/10 | 8.3/10 | 7.6/10 | 8.1/10 |
| 6 | Rival IQ Tracks competitive ecommerce and merchandising signals and surfaces changes that can affect competitor pricing strategy. | competitive tracking | 7.2/10 | 7.4/10 | 7.0/10 | 7.0/10 |
| 7 | Nexthome Delivers competitive pricing and assortment monitoring workflows for trade and retail pricing review cycles. | pricing monitoring | 6.6/10 | 6.3/10 | 7.0/10 | 6.7/10 |
| 8 | Prisync API Exposes competitor pricing data and monitoring workflows via API for custom price analytics and integration into internal systems. | API-first | 8.0/10 | 8.4/10 | 7.6/10 | 7.9/10 |
| 9 | Price2Spy API Supports exporting competitor price tracking results and integrating price monitoring outputs into downstream systems. | API-first | 7.8/10 | 8.3/10 | 7.2/10 | 7.6/10 |
Tracks competitor prices across products and markets and supports automated repricing with alerts for price changes.
Monitors competitor web prices using automated checks and provides alerts, analytics, and competitor price tracking dashboards.
Tracks Amazon and marketplace listings to monitor competitor pricing trends and product metrics for sellers.
Performs competitor price monitoring and retail insights with dashboards and automated actions for dynamic pricing.
Provides web price monitoring and competitor change detection workflows with alerts for merchandising and pricing oversight.
Tracks competitive ecommerce and merchandising signals and surfaces changes that can affect competitor pricing strategy.
Delivers competitive pricing and assortment monitoring workflows for trade and retail pricing review cycles.
Exposes competitor pricing data and monitoring workflows via API for custom price analytics and integration into internal systems.
Supports exporting competitor price tracking results and integrating price monitoring outputs into downstream systems.
Prisync
competitor repricingTracks competitor prices across products and markets and supports automated repricing with alerts for price changes.
Automated competitor price change detection with SKU-level monitoring and alerting
Prisync focuses on automated competitor price monitoring with structured product matching and frequent change detection. The platform supports alerts, dashboards, and pricing workflows that help teams react to market shifts across many SKUs. Stronger differentiation comes from monitoring at the catalog level and turning price signals into operational actions instead of just surfacing raw changes. It works best for teams that need ongoing visibility across multiple competitors and marketplaces.
Pros
- Catalog-level competitor price tracking with SKU matching and change history
- Configurable alerts that surface meaningful drops and increases quickly
- Dashboards designed for monitoring, filtering, and operational follow-up
Cons
- Setup of competitor feeds and product mapping can be time-consuming
- Exception handling for mismatched items adds manual maintenance overhead
- Workflow actions depend on clean data and consistent competitor listings
Best For
Retail and DTC teams managing many SKUs and frequent competitor price changes
More related reading
Price2Spy
web price monitoringMonitors competitor web prices using automated checks and provides alerts, analytics, and competitor price tracking dashboards.
Competitor price monitoring with configurable match rules for aligning products and offers
Price2Spy focuses on competitor price monitoring with scheduled tracking, which supports ongoing market surveillance rather than one-time checks. It provides configurable alerts and reporting so price changes can be acted on quickly across multiple product pages. The tool supports common e-commerce setups with rules for matching SKUs to competitor offers and filtering noise from out-of-stock or irrelevant listings.
Pros
- Strong competitor price tracking with scheduled monitoring across many products
- Configurable alerts reduce manual checking for price changes
- SKU matching rules help keep reports aligned to the right competitor offers
Cons
- Setup for reliable product matching can take time for larger catalogs
- Reporting can feel dense when managing many competitors and variations
- Less streamlined for teams needing simple, one-page price comparisons
Best For
Retail and brand teams needing ongoing competitor price tracking and actionable alerts
Helium 10
marketplace analyticsTracks Amazon and marketplace listings to monitor competitor pricing trends and product metrics for sellers.
Competitor ASIN price and listing insights combined with keyword and ranking analytics
Helium 10 stands out for pairing competitor price discovery with Amazon-focused merchandising and listing analytics in a single workflow. It supports keyword research, listing optimization, and trend-oriented insights that complement competitor price monitoring use cases. Competitor price comparison relies on marketplace-aware product and listing data so teams can connect price signals to demand, rank, and content performance. The result is better for price strategy decisions than for pure spreadsheet-style monitoring across every SKU and region.
Pros
- Connects competitor pricing signals to listing and keyword performance
- Uses Amazon-centric data that supports actionable price strategy decisions
- Provides multiple analysis modules that reduce tool switching
Cons
- Competitor price comparisons can be less granular than specialized trackers
- Workflows feel complex when the goal is simple price alerts
- Navigation across modules requires learning Helium 10’s interface patterns
Best For
Amazon sellers needing competitor price insights plus listing and keyword analytics
More related reading
Wiser
enterprise pricingPerforms competitor price monitoring and retail insights with dashboards and automated actions for dynamic pricing.
Competitor price change alerts tied to monitored assortments and channels
Wiser focuses on retailer and competitive price intelligence with automated monitoring and merchandising-style insights. It supports price tracking across multiple competitors and channels, plus alerting workflows when pricing shifts. The solution is built for integration into commerce operations where accurate, timely comparisons drive repricing and assortment decisions.
Pros
- Multi-competitor price tracking designed for ongoing monitoring
- Actionable change detection with alerting for pricing volatility
- Commerce-focused insights that support repricing and merchandising decisions
Cons
- Setup requires careful competitor and SKU mapping to avoid noise
- Dashboard navigation can feel complex for teams needing quick checks
- Integration depth can raise implementation effort for smaller stacks
Best For
Retailers needing reliable competitive price monitoring with operational alerting
Plerdy
price change monitoringProvides web price monitoring and competitor change detection workflows with alerts for merchandising and pricing oversight.
Visual analytics for connecting competitor price changes to on-site user behavior
Plerdy focuses on competitor price comparison by pairing price monitoring with on-site behavior analytics that help teams validate why competitors may be winning. The workflow centers on tracking changes across competitor offers and surfacing actionable signals tied to site performance. Visual insights and event-level reporting support fast diagnosis after price updates. This combination positions Plerdy as a price-comparison tool with stronger conversion and UX context than typical price scrapers.
Pros
- Combines competitor price tracking with on-site behavior analytics for faster decisioning
- Visual diagnostics help link pricing changes to user drop-offs and engagement shifts
- Event-level insights make it easier to prioritize pages affected by price movements
Cons
- Competitor coverage depends on matching product structure and data availability
- Setup effort increases when teams need consistent mapping across many SKUs
- Pricing monitoring outputs need analyst review to translate signals into actions
Best For
Ecommerce teams monitoring competitor pricing and validating impact with UX analytics
More related reading
Rival IQ
competitive trackingTracks competitive ecommerce and merchandising signals and surfaces changes that can affect competitor pricing strategy.
Competitor tracking dashboards with engagement and content change monitoring
Rival IQ focuses on competitor tracking for sales and marketing teams using social and engagement signals rather than just scraped pricing tables. It supports account and competitor monitoring with workflow-ready reporting that helps spot shifts in messaging, content cadence, and audience response. Its competitive insights are strongest when paired with GTM execution tasks like lead targeting and outreach prioritization across multiple social channels. For strict competitor price comparison, the tool is less direct since it centers on performance intelligence instead of structured price catalogs.
Pros
- Competitor monitoring across social and content signals for actionable GTM context
- Alerting and reporting to track changes in messaging cadence and engagement
- Helps connect competitor performance to outreach and lead targeting workflows
- Supports multi-account comparisons to benchmark against several rivals
Cons
- Limited support for structured, side-by-side competitor price comparisons
- Competitor insights skew toward content performance instead of commercial terms
- Setup and normalization of competitor tracking can take time for accurate results
Best For
Marketing and sales teams benchmarking competitor engagement signals for outreach priorities
Nexthome
pricing monitoringDelivers competitive pricing and assortment monitoring workflows for trade and retail pricing review cycles.
Listing search and lead capture workflow for broker-driven competitive market awareness
Nexthome focuses on real estate search, lead capture, and listing exposure rather than direct retail-style price tracking across many competitors. It supports property search and broker-centric workflows that can surface comparable inventory, which helps teams monitor what competitors are offering. Competitor price comparison is therefore indirect and depends on availability of listings and user behavior instead of a dedicated pricing engine.
Pros
- Real estate listing browsing that supports informal competitive comparison
- Lead capture workflows aligned with agent and broker operations
- Search and discovery tools make it easy to evaluate available inventory
Cons
- No dedicated competitor price comparison tooling for structured market pricing
- Comparable pricing insights require manual interpretation of listing data
- Limited automation for tracking changes in competitor prices over time
Best For
Real estate teams needing listing discovery and leads with ad hoc price checks
More related reading
Prisync API
API-firstExposes competitor pricing data and monitoring workflows via API for custom price analytics and integration into internal systems.
Normalized competitor offer feeds delivered via API for SKU-level tracking
Prisync API focuses on automated competitor price monitoring with integrations that feed price intelligence into external systems. Core capabilities center on scheduled price checks, normalization of competitor offer data, and delivery of alerts and datasets for downstream pricing workflows. The API approach supports building custom dashboards, feeding PIM or ERP updates, and maintaining brand and SKU-level visibility across multiple competitors. Strength is strongest when price changes must trigger actions in-house rather than relying only on a prebuilt UI.
Pros
- API-first competitor pricing data enables custom monitoring workflows
- Supports scheduled collection for continuous price change tracking
- Normalized outputs make it easier to map offers to internal SKUs
Cons
- Integration effort can rise when mapping competitor listings to SKUs
- Automation quality depends on how consistently competitors present offers
- API-centric setup can limit speed for teams wanting instant insights
Best For
Teams building automated repricing and analytics around competitor price data
Price2Spy API
API-firstSupports exporting competitor price tracking results and integrating price monitoring outputs into downstream systems.
Programmatic retrieval of competitor offer prices via API for ongoing comparison logic
Price2Spy API stands out by turning Price2Spy’s competitor price monitoring into a programmatic data feed for integrations and custom tooling. The API supports automated retrieval of product and competitor offer data so price comparison workflows can run without manual scraping. It is well suited for teams that need frequent updates, normalized inputs, and downstream use in dashboards, alerts, or repricing logic.
Pros
- API access converts monitoring results into reusable competitor price datasets.
- Automates competitor price comparison for product catalogs without manual collection.
- Supports frequent programmatic updates for alerting and repricing pipelines.
Cons
- Requires engineering to map your catalog identifiers to Price2Spy data.
- Normalization and field selection can add integration effort versus turnkey tools.
- Browser-like exploration is limited compared with a full UI for analysts.
Best For
Ecommerce teams needing automated competitor price feeds for custom monitoring workflows
Conclusion
After evaluating 9 marketing advertising, Prisync stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Competitor Price Comparison Software
This buyer’s guide helps teams choose competitor price comparison software for continuous monitoring, actionable alerts, and operational workflows. It covers Prisync, Price2Spy, Helium 10, Wiser, Plerdy, Rival IQ, Nexthome, Prisync API, and Price2Spy API as practical options for different buying and merchandising needs. The guide also maps common setup pitfalls to tools like Prisync, Price2Spy, Wiser, and Plerdy so selection decisions avoid avoidable implementation friction.
What Is Competitor Price Comparison Software?
Competitor price comparison software tracks competitor offers and surfaces price changes across products, SKUs, or listings so teams can react faster than manual checks. It solves problems like missed price drops, noisy comparisons from mismatched products, and delayed repricing decisions because alerts and dashboards connect price movement to operational follow-up. Tools such as Prisync and Price2Spy focus on structured competitor price monitoring with SKU matching and configurable alerts. Helium 10 extends the same price signal use case with Amazon-centric listing and keyword analytics, which supports price strategy decisions tied to demand and rank rather than only price tables.
Key Features to Look For
Competitor price tools succeed or fail based on how accurately they match products, how quickly they detect meaningful changes, and how directly outputs turn into decisions.
SKU-level competitor price change detection with alerting
Prisync excels at automated competitor price change detection with SKU-level monitoring and alerting, which turns price movement into immediate operational signals. Wiser also ties competitor price change alerts to monitored assortments and channels so teams can focus on the items that matter.
Configurable product and offer matching rules to reduce noise
Price2Spy provides configurable match rules for aligning products and offers, which supports filtering noise from out-of-stock or irrelevant listings. Wiser and Prisync also depend on careful competitor and SKU mapping, which makes matching rules and mapping workflows a core evaluation criterion.
Catalog-level monitoring and price change history
Prisync supports catalog-level competitor price tracking with SKU matching and change history, which helps teams trace how often pricing shifts and how large those shifts are. Wiser offers multi-competitor monitoring built for ongoing checks and volatility-focused alerting rather than one-time spot comparisons.
Dashboards for filtering, monitoring, and operational follow-up
Prisync delivers dashboards for monitoring, filtering, and operational follow-up so teams can act on alerts without exporting everything to spreadsheets. Wiser also provides dashboard-driven monitoring workflows designed for commerce operations where accurate, timely comparisons drive repricing and assortment decisions.
Action-ready workflows that connect price signals to decisions
Wiser emphasizes commerce-focused insights that support repricing and merchandising decisions, which makes it a stronger fit for teams running pricing operations. Prisync supports pricing workflows driven by price change detection so price signals can become operational actions instead of raw monitoring only.
Integrations via normalized competitor offer feeds and APIs
Prisync API delivers normalized competitor offer feeds via API for SKU-level tracking so internal systems can trigger downstream pricing logic. Price2Spy API turns Price2Spy competitor price monitoring into a programmatic data feed for custom monitoring and alerting pipelines, and it is best suited to teams ready for engineering-led catalog mapping.
How to Choose the Right Competitor Price Comparison Software
Selection should start with how competitor offers must be matched and how alerts must trigger action for the specific team workflow.
Define the comparison unit and matching standard
Decide whether the business needs SKU-level monitoring like Prisync or offer-page monitoring like Price2Spy, because the comparison unit determines how matching rules and exceptions behave. For catalog-based ecommerce with many SKUs, Prisync’s SKU matching and change history are built for frequent price updates. For teams that need match rules that align products to competitor offers, Price2Spy focuses on configurable SKU and offer alignment to keep comparisons aligned to the right competitor listings.
Choose the alerting style that matches operational urgency
If pricing volatility requires fast, structured alerts, prioritize Prisync and Wiser because both focus on change detection and actionable alerting tied to monitored assortments. If monitoring is mainly for ongoing market surveillance across many product pages, Price2Spy’s scheduled monitoring and configurable alerts support frequent change detection. For Amazon-focused operations, Helium 10 connects competitor ASIN price and listing insights to keyword and ranking analytics so price alerts align with merchandising performance signals.
Plan for mapping and exception handling workload
Competitor feeds and product mapping create manual overhead when competitor listings do not match internal catalogs, which appears in setup requirements for Prisync and Wiser. Price2Spy also requires time for reliable product matching at larger catalog scales. Teams with limited tolerance for mapping overhead should validate sample catalog alignment early with Prisync, Price2Spy, and Wiser using representative product variations.
Decide whether price monitoring needs UX or GTM context
Plerdy adds on-site behavior analytics to competitor price monitoring by tying price changes to user engagement and drop-offs, which helps diagnose why competitor pricing is winning. Rival IQ focuses on competitor engagement and content cadence signals instead of structured side-by-side price comparisons, so it fits teams benchmarking commercial readiness through messaging and audience response rather than price tables. If the primary goal is competitor price movement for repricing, prioritize Prisync, Price2Spy, or Wiser over Rival IQ.
Select an output path that matches internal systems
Choose UI-first tools like Prisync and Wiser when analysts need dashboards and operational follow-up without building integrations. Choose API-first tools like Prisync API or Price2Spy API when competitor price changes must trigger in-house workflows in ERP or custom repricing systems. Prisync API emphasizes normalized competitor offer feeds for SKU-level tracking, and Price2Spy API emphasizes programmatic retrieval for automated competitor price datasets that flow into dashboards and alerting pipelines.
Who Needs Competitor Price Comparison Software?
Competitor price comparison software supports a wide range of commerce, marketplace, and monitoring workflows where competitor pricing affects revenue decisions.
Retail and DTC teams managing many SKUs with frequent competitor price changes
Prisync fits this audience because it tracks competitor prices at catalog level with SKU-level monitoring, change history, and automated price change detection. Wiser also fits when teams want alerting workflows tied to monitored assortments and channels for repricing and merchandising decisions.
Retail and brand teams focused on ongoing web price surveillance with actionable alerts
Price2Spy fits teams that need scheduled competitor price monitoring across many products with configurable match rules and alerts. This audience benefits when setup time for matching rules is acceptable in exchange for ongoing price tracking and reporting.
Amazon sellers who need competitor price insights tied to listing and demand signals
Helium 10 fits this audience because it combines competitor ASIN price and listing insights with keyword and ranking analytics. The tool supports price strategy decisions by connecting price signals to merchandising and performance modules rather than providing price monitoring alone.
Teams building automated internal repricing and analytics pipelines from competitor offers
Prisync API fits teams that need normalized competitor offer feeds delivered via API for SKU-level tracking. Price2Spy API fits teams that want programmatic competitor price datasets from scheduled monitoring logic and can handle engineering-led catalog identifier mapping.
Common Mistakes to Avoid
Selection and rollout often fail when matching standards, workflow assumptions, or integration expectations do not align with how competitor listings behave.
Choosing a tool without validating product-to-offer matching quality
Prisync and Wiser require careful competitor and SKU mapping to avoid noise when competitor listings and internal SKUs do not align cleanly. Price2Spy also needs time for reliable product matching at larger catalogs, so matching quality validation should happen before committing to full monitoring coverage.
Expecting fully automated comparisons without exception handling
Prisync can require manual maintenance when items mismatch during feed setup and exception handling. Wiser also depends on accurate mapping because dashboard outputs become noisy when competitor and SKU mapping are inconsistent.
Using competitor engagement intelligence when structured price comparisons are the job
Rival IQ focuses on social and engagement signals for competitor tracking and surfaces changes in messaging and content cadence rather than structured side-by-side price comparisons. Price monitoring driven repricing decisions should prioritize Prisync, Price2Spy, or Wiser instead of Rival IQ.
Ignoring the need for UX context or operating directly on price alerts
Plerdy is built to connect competitor price changes to on-site behavior and visual diagnostics, which reduces time spent guessing why competitors win. Teams that only look at price deltas without UX context may need analyst review to translate Plerdy outputs into actions, so the workflow should be planned.
How We Selected and Ranked These Tools
We evaluated every tool on three sub-dimensions with explicit weights: features at 0.4, ease of use at 0.3, and value at 0.3, and the overall rating is the weighted average computed as overall = 0.40 × features + 0.30 × ease of use + 0.30 × value. Prisync separated itself in features and operational usefulness because it combines automated competitor price change detection with SKU-level monitoring and alerting plus catalog-level tracking and change history. Tools lower in the ranking typically emphasized narrower monitoring scope or required more manual mapping work to reach reliable outputs, which reduces practical effectiveness when teams need immediate action on competitor price changes. Ease of use and value then determined how quickly teams can turn monitoring into workflows for alerts, dashboards, or downstream repricing.
Frequently Asked Questions About Competitor Price Comparison Software
What differentiates Prisync from Price2Spy for competitor price comparison?
Prisync emphasizes automated competitor price change detection with SKU-level monitoring, alerts, and pricing workflows built around catalog-scale visibility. Price2Spy also tracks competitor prices on a schedule, but it leans on configurable match rules and reporting to align SKUs to competitor offers and filter irrelevant or out-of-stock results.
Which tool is best when competitor price signals must trigger internal actions instead of just reports?
Prisync API fits teams that need normalized competitor offer data delivered into external systems for automated repricing and analytics. Price2Spy API also supports programmatic retrieval of product and competitor offer prices, enabling custom monitoring workflows that push updates into dashboards, alerts, or pricing logic.
How does Helium 10’s approach to competitor prices differ from SKU-focused retail monitoring tools?
Helium 10 connects competitor price insight to Amazon-focused merchandising workflows that include keyword research, listing optimization, and ranking-aware trends. That design makes price strategy decisions more tied to ASIN performance than spreadsheet-style monitoring across every SKU and region.
Which software is designed for teams that want price-change alerting tied to operational assortments and channels?
Wiser is built around retailer-style competitive price intelligence with automated monitoring and alerting workflows connected to monitored assortments and channels. That makes it more operational than tools centered only on surfaced price deltas.
What tool helps teams explain why competitor pricing may be converting better?
Plerdy pairs competitor price comparison with on-site behavior analytics so teams can validate impact using user and event-level signals after price changes. This adds UX context that typical price scrapers do not provide.
Why might Rival IQ be a poor fit for strict competitor price comparison, and what can it do instead?
Rival IQ focuses on competitor tracking using social and engagement signals rather than structured price catalogs. It supports dashboards and workflow-ready reporting for shifts in messaging and content cadence, which works better for GTM prioritization than direct price tables.
How does Nexthome handle competitive pricing when it is not a dedicated retail price monitoring engine?
Nexthome targets real estate search and lead capture, so competitor pricing comparison is indirect and depends on available listings and user exposure. It surfaces comparable inventory through broker-driven discovery workflows instead of running a true competitor pricing monitor across many SKUs.
What integration pattern is common when building automated competitor monitoring dashboards?
Teams often normalize competitor offer feeds and store them for analytics, which aligns with Prisync API’s scheduled checks and API-delivered datasets. Price2Spy API also supports programmatic product and competitor offer retrieval so custom dashboards can run without manual scraping.
What common setup issues occur when matching products across competitors, and which tools address them directly?
SKU matching problems usually show up as false positives when competitor listings differ in size, variant, or availability. Price2Spy addresses this with configurable match rules and noise filtering for irrelevant or out-of-stock listings, while Prisync emphasizes structured product matching and SKU-level monitoring to reduce mismatched deltas.
Tools reviewed
Referenced in the comparison table and product reviews above.
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