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Marketing AdvertisingTop 10 Best Competitive Pricing Analysis Software of 2026
Discover the top competitive pricing analysis software tools to stay ahead. Compare features & choose the best fit—start optimizing today.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
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Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Prisync
Rule-based price drop and gap alerts from competitor price tracking
Built for retail and ecommerce teams optimizing repricing decisions with competitive monitoring.
Price2Spy
Retailer-level offer and pricing history dashboards for pinpointing competitive moves
Built for ecommerce teams needing retailer-level competitive pricing and availability monitoring.
Skuuudle
Competitor offer normalization that aligns prices into comparable fields for analysis
Built for pricing teams needing structured competitor tracking across many SKUs.
Comparison Table
This comparison table reviews competitive pricing analysis tools used to track competitor price changes and benchmark your own offers, including Prisync, Price2Spy, Skuuudle, BrandHawk, and Pricefx. Each row summarizes key capabilities such as data sources, monitoring depth, alerting and reporting, integrations, and typical fit by business type so teams can shortlist the best match.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Prisync Tracks competitors’ prices and automates repricing for ecommerce sellers using scheduled monitoring and alerts. | ecommerce repricing | 8.6/10 | 8.9/10 | 8.2/10 | 8.7/10 |
| 2 | Price2Spy Monitors competitor prices and offers alerts with dashboards to compare your catalog against market pricing. | web price tracking | 8.1/10 | 8.6/10 | 7.8/10 | 7.8/10 |
| 3 | Skuuudle Collects competitor offer and price data to support markdown analysis and pricing strategy decisions for retail teams. | retail price research | 7.8/10 | 8.1/10 | 7.6/10 | 7.6/10 |
| 4 | BrandHawk Provides competitive intelligence for ecommerce including price and promo monitoring to detect competitor actions. | competitive monitoring | 8.0/10 | 8.4/10 | 7.7/10 | 7.9/10 |
| 5 | Pricefx Uses AI-driven pricing optimization and competitive monitoring to support structured pricing decisions across channels. | enterprise pricing optimization | 8.2/10 | 8.7/10 | 7.8/10 | 7.9/10 |
| 6 | PROS Delivers pricing and revenue optimization that incorporates competitive intelligence for dynamic pricing decisions. | enterprise pricing optimization | 7.9/10 | 8.6/10 | 7.2/10 | 7.8/10 |
| 7 | Wiser Monitors competitor pricing and product availability and supports automated repricing for retail and ecommerce operations. | retail repricing | 8.1/10 | 8.6/10 | 7.6/10 | 7.8/10 |
| 8 | Intellimize Runs experimentation and conversion optimization while supporting price testing workflows tied to competitive offers and promotions. | pricing experimentation | 8.0/10 | 8.6/10 | 7.8/10 | 7.5/10 |
| 9 | Ruler Analytics Uses competitor price and market signals to guide promotional and pricing decisions for retail and ecommerce teams. | retail pricing analytics | 7.7/10 | 8.0/10 | 7.2/10 | 7.7/10 |
| 10 | DataForSEO Collects search and SERP-derived pricing signals and competitor visibility data to support competitive price analysis workflows. | SEO-led pricing signals | 7.1/10 | 7.4/10 | 6.7/10 | 7.1/10 |
Tracks competitors’ prices and automates repricing for ecommerce sellers using scheduled monitoring and alerts.
Monitors competitor prices and offers alerts with dashboards to compare your catalog against market pricing.
Collects competitor offer and price data to support markdown analysis and pricing strategy decisions for retail teams.
Provides competitive intelligence for ecommerce including price and promo monitoring to detect competitor actions.
Uses AI-driven pricing optimization and competitive monitoring to support structured pricing decisions across channels.
Delivers pricing and revenue optimization that incorporates competitive intelligence for dynamic pricing decisions.
Monitors competitor pricing and product availability and supports automated repricing for retail and ecommerce operations.
Runs experimentation and conversion optimization while supporting price testing workflows tied to competitive offers and promotions.
Uses competitor price and market signals to guide promotional and pricing decisions for retail and ecommerce teams.
Collects search and SERP-derived pricing signals and competitor visibility data to support competitive price analysis workflows.
Prisync
ecommerce repricingTracks competitors’ prices and automates repricing for ecommerce sellers using scheduled monitoring and alerts.
Rule-based price drop and gap alerts from competitor price tracking
Prisync stands out with automated competitor price tracking that converts frequent market changes into actionable alerts. The product supports monitoring across multiple marketplaces and stores, plus rule-based notifications for price and assortment shifts. Teams can review historical price data and compare competitor moves to guide repricing decisions, with workspaces built around brands and competitor sets.
Pros
- Automated competitor price monitoring with configurable alert rules
- Historical price and change tracking supports trend and impact analysis
- Multi-marketplace and multi-store setups for broader competitive coverage
- Competitor tracking grouped by brand and product for faster triage
Cons
- Setup complexity rises with large catalogs and many competitor sources
- Alert tuning can take iteration to avoid noisy notifications
- Advanced workflows require clearer guidance for cross-team collaboration
Best For
Retail and ecommerce teams optimizing repricing decisions with competitive monitoring
Price2Spy
web price trackingMonitors competitor prices and offers alerts with dashboards to compare your catalog against market pricing.
Retailer-level offer and pricing history dashboards for pinpointing competitive moves
Price2Spy is distinct for its wide retailer coverage and retailer-specific comparison views across marketplaces and webshops. The tool tracks competitor pricing, stock, and offers so teams can monitor pricing changes and identify market gaps. Visual dashboards highlight pricing positions and historical trends to support ongoing repricing decisions and promo planning.
Pros
- Broad retailer coverage supports accurate competitive price monitoring
- Track price, stock, and offers to capture real market availability shifts
- Dashboards and history views make repricing trends easy to spot
- Flexible watchlists group SKUs by competitor and product family
Cons
- Setup can be time-consuming for complex catalogs and many competitors
- Alerting requires careful configuration to avoid noisy signals
- Deeper analysis feels less streamlined than pure dashboard workflows
Best For
Ecommerce teams needing retailer-level competitive pricing and availability monitoring
Skuuudle
retail price researchCollects competitor offer and price data to support markdown analysis and pricing strategy decisions for retail teams.
Competitor offer normalization that aligns prices into comparable fields for analysis
Skuuudle centers competitive pricing analysis around structured competitor inputs and repeatable review workflows. Core capabilities focus on collecting competitor offers, normalizing them into comparable fields, and producing price comparison views that support decision-making. The tool also emphasizes alert-style visibility for pricing changes to help teams react faster than manual spreadsheet workflows. For teams managing many SKUs and repeated pricing checks, it provides a more operational approach than pure dashboard-only products.
Pros
- Competitor price comparisons stay organized across repeated SKU checks
- Normalization supports clearer apples-to-apples comparisons between offers
- Change visibility helps teams spot pricing movements faster
Cons
- Setup effort rises when competitor data formats differ
- Reporting is strongest for comparisons and weaker for deep strategy modeling
- Large catalogs can require ongoing data maintenance to stay accurate
Best For
Pricing teams needing structured competitor tracking across many SKUs
BrandHawk
competitive monitoringProvides competitive intelligence for ecommerce including price and promo monitoring to detect competitor actions.
AI competitor insights that link brand positioning signals to competitive market changes
BrandHawk stands out with an AI-driven brand and competitor intelligence workflow built for continuous monitoring. It combines competitor discovery, audience and positioning insights, and social and web signal tracking to support competitive pricing decisions. Users can compare market narratives across brands and translate findings into actionable recommendations for pricing and offer adjustments.
Pros
- AI-assisted competitor discovery and narrative mapping for faster market understanding
- Cross-source monitoring helps catch pricing and offer shifts tied to brand messaging
- Actionable comparison views support decision-making for competitive pricing strategies
Cons
- Competitive pricing outputs rely on signal interpretation rather than direct price tracking
- Setup and tuning of monitoring queries takes time to avoid noisy insights
- Advanced workflows need more analyst effort than simple dashboards
Best For
Teams needing ongoing competitor and messaging insights to guide pricing decisions
Pricefx
enterprise pricing optimizationUses AI-driven pricing optimization and competitive monitoring to support structured pricing decisions across channels.
Optimizer with rule-driven strategy orchestration tied to competitive price and demand signals
Pricefx stands out with end-to-end pricing optimization that combines competitive intelligence with forecasting and scenario control. The platform supports competitor price monitoring, merchandising logic, and rule-driven strategy execution across complex product and customer structures. Strong model governance and workflow capabilities help teams move from analysis to deployable recommendations while maintaining auditability.
Pros
- Deep pricing optimization with configurable rules and optimization controls
- Competitor-driven analysis flows into forecasts and recommendation generation
- Model governance features support traceability and controlled strategy changes
Cons
- Setup and data modeling effort can be heavy for teams without strong analytics
- User workflows can feel complex for routine, lightweight competitive checks
- Integration requirements can extend implementation timelines for many stacks
Best For
Large pricing teams needing competitive analysis connected to optimization workflows
PROS
enterprise pricing optimizationDelivers pricing and revenue optimization that incorporates competitive intelligence for dynamic pricing decisions.
Continuous price optimization using elasticity modeling and competitor-aware signals
PROS combines machine-learning price optimization with competitive and market intelligence to guide pricing decisions at scale. The platform supports scenario modeling, demand elasticity inputs, and ongoing optimization across products and regions. Stronger differentiation appears in its ability to integrate external signals like competitor and market data into pricing workflows.
Pros
- ML-driven price optimization with automated competitor impact handling
- Scenario and what-if modeling to test pricing strategies before rollout
- Integration-focused approach for market and competitive data signals
- Enterprise controls for pricing governance across products and channels
Cons
- Setup requires significant data modeling and clean price history inputs
- Workflow configuration can be heavy for teams without optimization specialists
- Outputs need ongoing monitoring to prevent strategy drift
Best For
Large retailers and travel firms needing automated competitive pricing optimization
Wiser
retail repricingMonitors competitor pricing and product availability and supports automated repricing for retail and ecommerce operations.
Automated competitor price monitoring with SKU-level comparisons and alerting
Wiser stands out with its focus on competitive pricing intelligence across retailers, channels, and geographies rather than only internal pricing analytics. Core capabilities include automated price monitoring, competitor assortment tracking, and marketplace intelligence that supports pricing decisions. The platform emphasizes data workflows for alerting, comparison, and decision-ready reporting across many SKUs and markets.
Pros
- Automated competitor price monitoring across retailers, channels, and regions
- SKU-level comparison that supports fast identification of price gaps
- Alerting and reporting workflows for ongoing competitive tracking
Cons
- Setup and data mapping effort can be heavy for complex catalogs
- Dashboards need configuration to match team decision workflows
- Advanced use cases can require stronger pricing domain knowledge
Best For
Retail and e-commerce teams managing many SKUs across multiple competitors
Intellimize
pricing experimentationRuns experimentation and conversion optimization while supporting price testing workflows tied to competitive offers and promotions.
Experimentation-driven personalization that measures pricing changes by audience and variant
Intellimize focuses on experimentation-led competitive pricing analysis by tying competitor price signals to on-site conversion outcomes. It supports audience targeting and A/B testing workflows so teams can validate whether pricing changes inspired by competitive data improve key metrics. The platform emphasizes automated personalization and decisioning across web experiences, which helps move from analysis to measurable impact. Competitive pricing work benefits from its ability to operationalize changes within testing and optimization cycles.
Pros
- Links competitor pricing insights to conversion testing within one workflow
- Strong experimentation and targeting tools for pricing-driven hypotheses
- Automation supports rapid iteration across different audience segments
Cons
- Competitive pricing analysis depends on data setup outside the core testing UI
- Advanced configurations can require more expertise than standard A/B tools
- Best results come from mature tracking and experiment hygiene
Best For
Teams validating competitor pricing actions through on-site experiments
Ruler Analytics
retail pricing analyticsUses competitor price and market signals to guide promotional and pricing decisions for retail and ecommerce teams.
Competitor price gap dashboards that track and visualize changes over time
Ruler Analytics focuses on competitor pricing measurement and visualization rather than generic sales analytics. Core functions typically include competitor price tracking, index-style price comparisons, and filters by product, marketplace, or competitor. Dashboards help teams spot price gaps and monitor changes over time. Exportable views support sharing insights with merchandising and pricing stakeholders.
Pros
- Competitor price tracking with time-based change visibility
- Price comparison dashboards that highlight gaps versus competitors
- Filtering supports narrowing analysis by product and competitor
Cons
- Setup and data onboarding can take effort before useful dashboards
- Limited depth for advanced pricing models beyond comparative analysis
- User workflows can feel complex when managing many competitors
Best For
Pricing teams needing competitor price monitoring and gap reporting
DataForSEO
SEO-led pricing signalsCollects search and SERP-derived pricing signals and competitor visibility data to support competitive price analysis workflows.
DataForSEO API provides SERP feature extraction and historical rank reporting
DataForSEO stands out for pulling competitive search and SERP data through structured API endpoints and repeatable reporting runs. Core capabilities cover keyword visibility metrics, domain and page-level ranking snapshots, and SERP element analysis like featured snippets and local packs. Teams can benchmark competitors, track changes over time, and export results for competitive pricing research workflows that rely on market intent and on-page positioning.
Pros
- API-first design supports automated competitor tracking at scale
- SERP element breakdown helps connect visibility to pricing intent
- Historical run management enables change monitoring and reporting exports
- Domain and page ranking views support competitor benchmarking workflows
Cons
- Setup and endpoint usage require technical familiarity
- Competitive pricing insight depends on analyst interpretation of SERP signals
- Some workflows feel heavier than purpose-built pricing intelligence tools
Best For
SEO-focused teams building competitive pricing dashboards from SERP data
Conclusion
After evaluating 10 marketing advertising, Prisync stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Competitive Pricing Analysis Software
This buyer's guide explains how to choose competitive pricing analysis software that tracks competitor price actions, compares offers by SKU, and turns changes into repricing decisions. It covers Prisync, Price2Spy, Skuuudle, BrandHawk, Pricefx, PROS, Wiser, Intellimize, Ruler Analytics, and DataForSEO. The guide maps concrete capabilities to the teams that use them and highlights the setup and workflow traps that slow down adoption.
What Is Competitive Pricing Analysis Software?
Competitive pricing analysis software monitors competitors’ prices and offers, then organizes those changes into comparisons that support pricing and merchandising decisions. These tools typically automate data collection, track changes over time, and surface gaps versus rivals so teams can respond faster than manual spreadsheet workflows. Prisync and Wiser focus on automated competitor price monitoring and alerting for repricing operations. Price2Spy and Ruler Analytics focus on dashboards that highlight competitive price positions and price gaps over time.
Key Features to Look For
The right features determine whether competitive signals become decision-ready actions or stay as static reports.
Rule-based competitor price alerts for fast repricing triage
Prisync and Wiser both emphasize automated competitor monitoring with alerting workflows that help teams react to price movements without constant manual checking. Prisync specifically centers rule-based price drop and gap alerts from competitor price tracking.
Historical price and offer tracking to measure trend and impact
Prisync supports historical price and change tracking so teams can compare competitor moves over time to guide repricing decisions. Price2Spy adds retailer-level offer and pricing history dashboards so price and availability changes are visible in the same workflow.
Retailer-level comparisons across marketplaces and webshops
Price2Spy stands out for wide retailer coverage and retailer-specific comparison views across marketplaces and webshops. Wiser also targets multi-channel and multi-region competitive monitoring, which helps teams manage availability and price gaps across geographies.
Structured competitor offer normalization for apples-to-apples comparisons
Skuuudle provides competitor offer normalization that aligns prices into comparable fields, which reduces noise when competitors publish offers in inconsistent formats. This structured comparison approach supports repeatable SKU checks and organized tracking across many SKUs.
Competitive intelligence that links brand signals to market actions
BrandHawk focuses on AI-driven competitor and brand intelligence that connects positioning signals to competitive market changes. This is a strong fit when pricing decisions depend on narrative and promotional behavior, not only direct price movement.
Optimization workflows that convert competitive signals into recommendations
Pricefx uses an Optimizer with rule-driven strategy orchestration tied to competitive price and demand signals, which connects analysis to deployable recommendations. PROS adds continuous price optimization using elasticity modeling and competitor-aware signals, and it includes scenario and what-if modeling for strategy testing before rollout.
How to Choose the Right Competitive Pricing Analysis Software
A decision framework based on workflow fit narrows choices by matching competitive data signals to the actions teams need to execute.
Start with the exact decision workflow, not the data source
If repricing requires fast reaction to price drops and gaps, prioritize automated monitoring plus rule-based alerts in tools like Prisync and Wiser. If the work involves analyzing competitor offers across many SKUs with repeatable checks, Skuuudle’s competitor offer normalization supports structured apples-to-apples comparisons.
Validate that the tool tracks the signals teams actually act on
Price2Spy includes tracking for price, stock, and offers, which supports decisions driven by availability shifts as well as price changes. Ruler Analytics emphasizes competitor price tracking with time-based change visibility and price comparison dashboards that highlight gaps versus competitors.
Confirm that the comparisons align with your competitor set and catalog complexity
Prisync groups competitor tracking by brand and product, which helps triage actions faster when many competitors are included. For catalog setups that require normalization across inconsistent competitor formats, Skuuudle’s normalization reduces comparison drift.
Choose intelligence-led tools when pricing decisions depend on market context
When competitive pricing responses depend on understanding brand narratives and cross-source signals, BrandHawk focuses on AI competitor insights that link brand positioning to competitive market changes. This fits teams that need ongoing competitor and messaging insights to guide pricing and offer adjustments.
Match advanced optimization needs with an optimization-grade platform
If competitive analysis must feed forecasts and rule-driven recommendation generation, Pricefx provides optimizer controls with model governance for auditability. If pricing strategy must run continuously with elasticity modeling and competitor-aware signals, PROS supports continuous price optimization plus scenario and what-if modeling.
Who Needs Competitive Pricing Analysis Software?
Competitive pricing analysis software fits teams that must detect competitor actions quickly and convert market changes into operational decisions or measurable experiments.
Retail and ecommerce teams optimizing repricing decisions with scheduled monitoring and alerts
Prisync and Wiser automate competitor price monitoring across retailers and channels and emphasize SKU-level comparison plus alerting workflows for ongoing competitive tracking. These tools fit teams managing frequent price movements who need decision-ready alerts instead of manual checks.
Ecommerce teams that must compare internal catalog positions against many retailers with availability context
Price2Spy provides retailer-level offer and pricing history dashboards that pinpoint competitive moves across marketplaces and webshops. This focus on price, stock, and offers supports teams that need market availability signals alongside pricing.
Pricing teams managing many SKUs that require repeatable competitive checks and normalized comparisons
Skuuudle supports structured competitor tracking with competitor offer normalization that aligns prices into comparable fields. This helps teams keep comparisons organized across repeated SKU checks when competitor data formats differ.
Teams validating that competitor-driven pricing changes improve on-site conversion outcomes
Intellimize ties competitor price signals to on-site conversion testing by connecting pricing-driven hypotheses to A/B testing and experimentation workflows. This setup suits teams that need measurable impact validation using audience and variant segmentation.
Common Mistakes to Avoid
Several recurring pitfalls show up across these tools, mainly around setup effort, signal noise, workflow complexity, and using the wrong output type for the job.
Overlooking alert tuning time until dashboards become noisy
Prisync and Price2Spy both require careful alert configuration to avoid noisy notifications when competitor movements happen frequently. Wiser also emphasizes alerting and reporting workflows that work best after data mapping and decision-rule alignment are completed.
Assuming direct price tracking when the platform outputs intelligence instead
BrandHawk focuses on AI competitor insights that interpret signals and link brand positioning to market changes rather than emphasizing direct competitor price tracking. This makes BrandHawk a poor substitute when the required output is precise competitor price and gap measurements by SKU.
Underestimating data onboarding and modeling effort for enterprise optimization
Pricefx and PROS both connect competitive monitoring to optimization workflows that require heavy setup and data modeling. PROS in particular needs clean price history inputs for scenario modeling and continuous optimization outputs.
Relying on SERP visibility signals as a pricing truth source
DataForSEO is API-first and extracts SERP features and ranking snapshots, so its competitive signals depend on analyst interpretation rather than direct price offers. Teams that need competitor price gap dashboards will get a closer fit from Prisync, Wiser, or Ruler Analytics.
How We Selected and Ranked These Tools
we evaluated every tool on three sub-dimensions with features weighted at 0.4, ease of use weighted at 0.3, and value weighted at 0.3. The overall rating is the weighted average computed as overall = 0.40 × features + 0.30 × ease of use + 0.30 × value. Prisync separated from lower-ranked tools through a concrete blend of feature capability and operational usability, including rule-based price drop and gap alerts paired with historical price and change tracking. That combination strengthened both competitive monitoring actions and the practical workflow needed to keep repricing decisions moving.
Frequently Asked Questions About Competitive Pricing Analysis Software
How do Prisync and Price2Spy differ for monitoring competitor pricing changes across multiple stores?
Prisync emphasizes rule-based alerts tied to competitor price tracking, including price drop and gap notifications across multiple marketplaces and stores. Price2Spy focuses on retailer-specific comparison views that show competitor pricing, stock, and offers with dashboarded historical trends for repricing and promo planning.
Which tool is better when competitor offers need to be normalized before analysis at scale?
Skuuudle is built around structured competitor inputs, normalization into comparable fields, and repeatable review workflows. This approach supports faster operational checks for many SKUs than spreadsheet-only processes, while still producing price comparison views for decision-making.
What distinguishes Pricefx and PROS when competitive intelligence must feed optimization and execution workflows?
Pricefx connects competitive intelligence with forecasting, scenario control, and rule-driven strategy execution across complex product and customer structures. PROS combines competitive and market intelligence with machine-learning price optimization, then applies continuous optimization using elasticity modeling and competitor-aware external signals.
Which software fits teams that want competitive intelligence tied to brand and messaging signals rather than only price tables?
BrandHawk uses an AI-driven workflow for competitor discovery and continuous monitoring of social and web signals linked to brand positioning. The output supports translating audience and narrative differences into recommended pricing and offer adjustments.
How do Wiser and Ruler Analytics differ in the way they present competitor pricing gaps and changes over time?
Wiser emphasizes automated competitor assortment tracking plus SKU-level comparisons across retailers, channels, and geographies. Ruler Analytics centers on price gap measurement and visualization with index-style comparisons, filtering by product, marketplace, or competitor, and dashboards designed for tracking gaps over time.
Which platform supports validating competitive pricing actions with on-site conversion outcomes?
Intellimize links competitor price signals to conversion outcomes by running audience-targeted experimentation and A/B testing workflows. It operationalizes personalization and decisioning by measuring pricing changes by audience and variant, so competitive-driven adjustments can be validated in measurable ways.
What technical workflow does DataForSEO enable for competitive pricing research that relies on search intent and SERP features?
DataForSEO provides structured API endpoints for SERP snapshots, including domain and page-level ranking history and SERP element analysis such as featured snippets and local packs. Teams can benchmark competitors using visibility and SERP-feature trends, then export results into pricing research workflows.
If a team needs competitor pricing data delivered as alerts rather than dashboards, which tools are strongest?
Prisync provides rule-based price and assortment notifications derived from competitor tracking, with alert-style visibility aimed at faster reaction cycles. Skuuudle also emphasizes alert-style visibility for pricing changes, especially when structured inputs and normalized comparisons are needed for many-SKU reviews.
How should teams choose between a competitive pricing monitoring tool and an experiment-driven tool for measuring impact?
Prisync and Wiser are suited for continuous monitoring and alerting based on competitor price and assortment shifts, with SKU-level views used to trigger repricing decisions. Intellimize fits teams that need to prove impact by running experiments that connect competitor-driven pricing changes to conversion and personalization outcomes.
Tools reviewed
Referenced in the comparison table and product reviews above.
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