Quick Overview
- 1#1: ProspectNow - Provides commercial real estate brokers with targeted property owner leads, contact information, and sales intelligence.
- 2#2: CREXi - Online marketplace that connects brokers with buyers, tenants, and investors to generate high-volume CRE leads.
- 3#3: Reonomy - Delivers property intelligence and owner contact data to uncover off-market CRE investment and leasing opportunities.
- 4#4: Buildout - CRE broker platform for automated email marketing, CRM, and lead nurturing to convert prospects efficiently.
- 5#5: CoStar - Comprehensive CRE data and analytics platform enabling brokers to identify and qualify high-potential leads.
- 6#6: LoopNet - Leading CRE listings marketplace that drives inbound leads from active buyers and tenants.
- 7#7: RealNex - Integrated CRE CRM and marketplace tool for managing listings, contacts, and generating broker leads globally.
- 8#8: VTS - Leasing and asset management platform that captures and nurtures tenant leads through digital tools.
- 9#9: CompStak - Crowdsourced lease and sale comps database to support prospecting with market insights and owner targeting.
- 10#10: Cherre - Data integration platform aggregating CRE datasets to power advanced lead generation and analytics.
Tools were chosen for excellence in critical areas: feature relevance (e.g., lead targeting, data depth), user experience (ease of navigation, integration capabilities), and overall value, ensuring they meet the evolving needs of commercial real estate professionals.
Comparison Table
Commercial real estate professionals rely on lead generation software to enhance outreach and secure opportunities, and this comparison table explores top tools like ProspectNow, CREXi, Reonomy, Buildout, CoStar, and more. Readers will gain insights into key features, pricing models, and ideal use cases to find the best fit for their business goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | ProspectNow Provides commercial real estate brokers with targeted property owner leads, contact information, and sales intelligence. | specialized | 9.5/10 | 9.7/10 | 8.9/10 | 9.2/10 |
| 2 | CREXi Online marketplace that connects brokers with buyers, tenants, and investors to generate high-volume CRE leads. | specialized | 9.2/10 | 9.5/10 | 8.8/10 | 9.0/10 |
| 3 | Reonomy Delivers property intelligence and owner contact data to uncover off-market CRE investment and leasing opportunities. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 7.8/10 |
| 4 | Buildout CRE broker platform for automated email marketing, CRM, and lead nurturing to convert prospects efficiently. | specialized | 8.8/10 | 9.2/10 | 8.1/10 | 8.3/10 |
| 5 | CoStar Comprehensive CRE data and analytics platform enabling brokers to identify and qualify high-potential leads. | enterprise | 8.2/10 | 9.3/10 | 6.7/10 | 7.4/10 |
| 6 | LoopNet Leading CRE listings marketplace that drives inbound leads from active buyers and tenants. | enterprise | 8.6/10 | 8.8/10 | 8.2/10 | 7.9/10 |
| 7 | RealNex Integrated CRE CRM and marketplace tool for managing listings, contacts, and generating broker leads globally. | specialized | 8.4/10 | 9.1/10 | 7.6/10 | 8.0/10 |
| 8 | VTS Leasing and asset management platform that captures and nurtures tenant leads through digital tools. | enterprise | 7.8/10 | 8.2/10 | 8.0/10 | 7.2/10 |
| 9 | CompStak Crowdsourced lease and sale comps database to support prospecting with market insights and owner targeting. | specialized | 8.2/10 | 9.1/10 | 7.8/10 | 7.2/10 |
| 10 | Cherre Data integration platform aggregating CRE datasets to power advanced lead generation and analytics. | enterprise | 8.1/10 | 9.2/10 | 7.3/10 | 7.5/10 |
Provides commercial real estate brokers with targeted property owner leads, contact information, and sales intelligence.
Online marketplace that connects brokers with buyers, tenants, and investors to generate high-volume CRE leads.
Delivers property intelligence and owner contact data to uncover off-market CRE investment and leasing opportunities.
CRE broker platform for automated email marketing, CRM, and lead nurturing to convert prospects efficiently.
Comprehensive CRE data and analytics platform enabling brokers to identify and qualify high-potential leads.
Leading CRE listings marketplace that drives inbound leads from active buyers and tenants.
Integrated CRE CRM and marketplace tool for managing listings, contacts, and generating broker leads globally.
Leasing and asset management platform that captures and nurtures tenant leads through digital tools.
Crowdsourced lease and sale comps database to support prospecting with market insights and owner targeting.
Data integration platform aggregating CRE datasets to power advanced lead generation and analytics.
ProspectNow
specializedProvides commercial real estate brokers with targeted property owner leads, contact information, and sales intelligence.
Direct owner email and phone access for over 10 million commercial properties, enabling hyper-targeted cold outreach.
ProspectNow is a leading commercial real estate lead generation platform that provides access to an extensive nationwide database of over 100 million property records, including detailed ownership information, property characteristics, and historical sales data. It enables users to identify off-market opportunities, build targeted prospect lists, and access direct owner contact details like emails and phone numbers for outreach. The software supports advanced filtering, mapping tools, and CRM integrations to streamline lead generation and deal sourcing for brokers and investors.
Pros
- Vast, accurate database with direct owner contact info including emails for 90%+ of commercial properties
- Powerful search, list-building, and mapping tools tailored for off-market prospecting
- Robust analytics on property performance, comps, and ownership changes
Cons
- Higher pricing tiers may be steep for solo agents or small teams
- Occasional data refresh delays in fast-moving markets
- Steep initial learning curve for advanced filtering options
Best For
Commercial real estate brokers and investors seeking high-quality off-market leads through direct owner outreach.
Pricing
Subscription plans start at $99/month for basic access, with premium tiers up to $299/month including unlimited searches, API access, and advanced reporting; pay-per-lead options available.
CREXi
specializedOnline marketplace that connects brokers with buyers, tenants, and investors to generate high-volume CRE leads.
Proprietary auction marketplace that generates competitive bidding leads and fast transactions
CREXi is a leading online marketplace and platform for commercial real estate, connecting brokers, investors, buyers, and sellers through property listings, auctions, and data tools. It specializes in lead generation by offering high-visibility property postings that attract inbound inquiries from a vast network of active users. The platform also provides market analytics, comparable sales data, and marketing tools to help users capture and nurture leads efficiently.
Pros
- Massive user base drives high-quality inbound leads
- Comprehensive data analytics and comps for informed lead targeting
- Integrated auction platform accelerates deal closures
Cons
- Premium visibility requires paid upgrades to stand out
- CRM-like nurturing tools are less advanced than dedicated software
- Occasional platform clutter from high listing volume
Best For
Commercial real estate brokers and investors who thrive in a high-traffic marketplace for generating leads on listings and off-market opportunities.
Pricing
Freemium model with free basic listings; Pro subscriptions for advanced marketing, leads, and analytics start at $99/month.
Reonomy
specializedDelivers property intelligence and owner contact data to uncover off-market CRE investment and leasing opportunities.
Proprietary nationwide ownership database with verified contact info for direct, high-conversion lead outreach
Reonomy is a comprehensive commercial real estate data platform that aggregates vast amounts of property intelligence, including ownership details, transaction history, sales comparables, and loan data across the US. It empowers users to generate leads by identifying off-market opportunities, verifying property owners, and accessing contact information for direct outreach. With advanced search filters, mapping tools, and analytics, Reonomy streamlines prospecting for brokers, investors, and lenders in the CRE market.
Pros
- Extensive US property database covering ownership, sales, and loans for precise lead targeting
- Advanced search and mapping tools with exportable owner contact data
- Robust analytics including comps and market insights for deal evaluation
Cons
- High pricing suitable mainly for enterprise users
- Steep learning curve for maximizing advanced features
- Primarily US-focused with limited international data
Best For
CRE brokers, investors, and institutions seeking detailed ownership and property data for off-market lead generation.
Pricing
Custom quote-based pricing; basic plans start around $300/month, with enterprise tiers scaling to thousands based on usage and features.
Buildout
specializedCRE broker platform for automated email marketing, CRM, and lead nurturing to convert prospects efficiently.
Buildout Sites: Fully customizable, SEO-optimized property websites that automatically capture and score leads from searcher behavior.
Buildout is a comprehensive CRM and marketing platform built specifically for commercial real estate (CRE) professionals, focusing on lead generation, deal management, and marketing automation. It enables brokers to capture leads via customizable websites, email campaigns, virtual tours, and prospecting tools while tracking deals through intuitive pipelines and comps analysis. The software integrates seamlessly with MLS data and offers advanced reporting to optimize performance across teams.
Pros
- CRE-specific lead capture from websites, tours, and searches
- Powerful automation for email nurturing and follow-ups
- Robust integrations with MLS, comps, and team collaboration tools
Cons
- Steep learning curve for full feature utilization
- Enterprise-level pricing not ideal for solo brokers
- Some advanced features require custom setup or add-ons
Best For
Mid-to-large CRE brokerages and teams needing an all-in-one lead gen, CRM, and marketing solution.
Pricing
Custom quote-based pricing; typically $150-$300 per user/month based on team size and modules.
CoStar
enterpriseComprehensive CRE data and analytics platform enabling brokers to identify and qualify high-potential leads.
Proprietary comps database with detailed sales, lease, and submarket data unmatched in the industry
CoStar is a comprehensive commercial real estate data and analytics platform that aggregates vast amounts of property, ownership, sales, lease, and market information to support lead generation and decision-making. Users can search for off-market opportunities, identify property owners and tenants, and generate targeted leads using advanced filters and comps databases. It also offers market analytics, forecasting tools, and portfolio management features tailored for CRE professionals.
Pros
- Unmatched depth of proprietary data covering millions of properties, ownership, and comps
- Powerful analytics for market trends, forecasting, and lead targeting
- Robust integrations with CRM and other CRE tools
Cons
- Steep learning curve and dated user interface
- Prohibitively expensive for small firms or individuals
- Overwhelming for users focused solely on basic lead gen
Best For
Enterprise-level CRE brokerages, investors, and analysts requiring extensive market intelligence and high-volume lead sourcing.
Pricing
Custom enterprise subscriptions starting at $1,000+ per user/month, with full access often exceeding $5,000/month based on modules and users.
LoopNet
enterpriseLeading CRE listings marketplace that drives inbound leads from active buyers and tenants.
The largest commercial real estate database with over 500,000 active listings and millions of monthly users.
LoopNet is the premier online marketplace for commercial real estate, featuring the largest database of properties for sale, lease, and investment opportunities across the U.S. It serves as a lead generation platform by allowing brokers, owners, and investors to create detailed listings that attract inbound inquiries from millions of monthly visitors. Premium tools enhance visibility, track leads, and facilitate direct connections, making it a cornerstone for CRE professionals seeking high-volume exposure.
Pros
- Massive traffic and user base generating high-volume inbound leads
- Comprehensive listing tools with photos, brochures, and analytics
- Extensive property database for targeted searches and comps
Cons
- Premium features required for optimal lead generation and visibility
- Limited built-in CRM or automation compared to dedicated tools
- Competitive marketplace can dilute individual listing performance
Best For
CRE brokers and investors who prioritize high-traffic inbound leads over advanced outbound automation.
Pricing
Free basic listings; premium broker plans start at $99/month, with enterprise options up to thousands annually for advanced lead tools.
RealNex
specializedIntegrated CRE CRM and marketplace tool for managing listings, contacts, and generating broker leads globally.
Global CRE marketplace integration that exposes listings to a vast network of buyers and brokers for superior lead volume.
RealNex is a comprehensive commercial real estate platform that supports lead generation through customizable agent and brokerage websites, IDX integration, and automated marketing campaigns. It captures leads from property listings, market reports, and a global CRE marketplace, while integrating them into a robust CRM for nurturing and conversion. The software also offers analytics, comps tools, and transaction management to streamline the full broker workflow beyond initial lead capture.
Pros
- Powerful lead capture via IDX-enabled websites and listing syndication
- Integrated CRM and marketing automation for efficient lead nurturing
- Access to a global CRE marketplace for expanded deal opportunities
Cons
- Steep learning curve due to extensive feature set
- Pricing can be high for smaller teams or solo users
- Interface feels dated compared to modern SaaS tools
Best For
Mid-sized commercial real estate brokerages needing an all-in-one platform for lead generation integrated with CRM and deal management.
Pricing
Starts at around $99/user/month for basic plans; scales to $300+/user/month for enterprise features with custom quotes.
VTS
enterpriseLeasing and asset management platform that captures and nurtures tenant leads through digital tools.
VTS Marketplace, the largest digital platform connecting CRE listings with brokers and tenants for streamlined lead exchange.
VTS (vts.com) is a comprehensive cloud-based platform primarily designed for commercial real estate lease administration, asset management, and market analytics. While not a pure lead generation tool, it supports CRE lead gen through its VTS Marketplace, which connects property owners with brokers and tenants via digital listings, and data-driven insights from vast transaction databases. It helps users identify leasing opportunities, track market trends, and accelerate deal cycles with behavioral analytics.
Pros
- Extensive proprietary CRE data and market intelligence for informed prospecting
- VTS Marketplace enables direct connections between owners, brokers, and tenants
- Robust analytics and reporting tools to identify high-potential leads
Cons
- High enterprise-level pricing limits accessibility for smaller firms
- Steeper focus on lease management than dedicated lead generation features
- Customization and integrations require significant setup time
Best For
Large commercial real estate owners and managers with sizable portfolios seeking integrated leasing acceleration and data-powered lead opportunities.
Pricing
Custom enterprise pricing via quote, typically starting at $5,000+ per month based on portfolio size and features.
CompStak
specializedCrowdsourced lease and sale comps database to support prospecting with market insights and owner targeting.
Crowdsourced and verified lease/sale comps from over 100,000 professionals, ensuring the most accurate building-level data available
CompStak is a commercial real estate data platform providing verified, building-level lease and sale comparable transaction data crowdsourced from market professionals. It offers detailed analytics on rents, sales, availabilities, and market trends to support underwriting, negotiations, and investment decisions. While not a traditional lead generation tool, it aids CRE professionals in identifying opportunities and targeting properties through data-driven insights into comparable deals.
Pros
- Massive database of verified, crowdsourced comps data
- Powerful analytics for market trend identification
- Customizable reports and export capabilities
Cons
- Expensive enterprise-level pricing
- Lacks direct contact leads or CRM integration for outreach
- Steep learning curve for advanced features
Best For
Commercial real estate brokers, investors, and appraisers who need precise transaction data to prospect and qualify off-market opportunities.
Pricing
Custom enterprise subscriptions, typically $15,000–$50,000+ annually based on user seats and data access.
Cherre
enterpriseData integration platform aggregating CRE datasets to power advanced lead generation and analytics.
Proprietary Data Unification Engine that normalizes and links fragmented real estate data into a single, instantly queryable graph database
Cherre is a powerful real estate data intelligence platform that aggregates, cleans, and enriches property, ownership, transaction, and loan data from over 100 sources into a unified dataset. Designed for commercial real estate (CRE) professionals, it supports lead generation by enabling users to identify off-market opportunities, track investor activity, and build targeted prospect lists with enriched contact data. The platform provides APIs, interactive dashboards, and AI-driven analytics to streamline CRE workflows and uncover actionable insights.
Pros
- Unparalleled data aggregation from thousands of disparate sources for comprehensive CRE intelligence
- AI-powered insights and predictive analytics to identify high-potential leads
- Robust API integrations for seamless workflow embedding in CRM and other tools
Cons
- Enterprise-level pricing that may be prohibitive for small firms or individual users
- Steep learning curve due to the complexity of advanced data querying and customization
- Limited out-of-the-box lead nurturing tools, requiring additional integrations
Best For
Mid-to-large CRE investment firms, brokers, and data analysts seeking deep market intelligence for scalable lead generation.
Pricing
Custom enterprise pricing starting at $50,000+ annually, based on data volume, users, and features; no public tiered plans.
Conclusion
With robust tools catering to diverse needs, the reviewed software simplifies commercial real estate lead generation. Top choice ProspectNow delivers targeted owner leads and sales intelligence, while CREXi excels in high-volume connections and Reonomy uncovers off-market opportunities—each a standout option for brokers.
Don’t miss out on boosting your lead generation efforts; begin using ProspectNow to access the targeted, actionable insights that drive success in commercial real estate.
Tools Reviewed
All tools were independently evaluated for this comparison