Quick Overview
- 1#1: AscendixRE - Comprehensive CRM platform tailored for commercial real estate brokers to manage leads, listings, and deals efficiently.
- 2#2: Realvolve - All-in-one CRM and automation tool designed for real estate investors and brokers to streamline workflows and transactions.
- 3#3: TenEleven - Brokerage-focused CRM that centralizes client relationships, deal tracking, and marketing for commercial real estate teams.
- 4#4: VTS - Leasing and asset management platform with CRM capabilities to accelerate commercial real estate deal cycles.
- 5#5: Juniper Square - Investor relations CRM for real estate firms to manage fundraising, reporting, and communications seamlessly.
- 6#6: Dealpath - Deal management and pipeline CRM software optimized for commercial real estate investment teams.
- 7#7: Yardi Voyager - Enterprise property management system with integrated CRM for commercial real estate operations and tenant management.
- 8#8: MRI Software - Full-spectrum commercial real estate platform featuring CRM for property management, leasing, and accounting.
- 9#9: AppFolio - Cloud-based property management software with CRM tools for commercial real estate owners and managers.
- 10#10: Salesforce - Highly customizable CRM platform with commercial real estate apps for lead management and sales automation.
We ranked these tools based on their ability to address core commercial real estate needs, including user experience, feature depth (such as deal tracking and investor relations), scalability, and value, ensuring they deliver tangible benefits to brokers, investors, and firms of all sizes.
Comparison Table
Commercial real estate CRM software is vital for managing client relationships, tracking deals, and optimizing portfolio workflows. This comparison table explores top tools like AscendixRE, Realvolve, TenEleven, VTS, Juniper Square, and more, breaking down features, usability, and integration to help readers find the right fit.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | AscendixRE Comprehensive CRM platform tailored for commercial real estate brokers to manage leads, listings, and deals efficiently. | specialized | 9.5/10 | 9.8/10 | 8.7/10 | 9.2/10 |
| 2 | Realvolve All-in-one CRM and automation tool designed for real estate investors and brokers to streamline workflows and transactions. | specialized | 9.1/10 | 9.4/10 | 8.6/10 | 8.8/10 |
| 3 | TenEleven Brokerage-focused CRM that centralizes client relationships, deal tracking, and marketing for commercial real estate teams. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.3/10 |
| 4 | VTS Leasing and asset management platform with CRM capabilities to accelerate commercial real estate deal cycles. | specialized | 8.7/10 | 9.2/10 | 7.9/10 | 8.1/10 |
| 5 | Juniper Square Investor relations CRM for real estate firms to manage fundraising, reporting, and communications seamlessly. | specialized | 8.6/10 | 9.1/10 | 8.4/10 | 7.9/10 |
| 6 | Dealpath Deal management and pipeline CRM software optimized for commercial real estate investment teams. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 8.3/10 |
| 7 | Yardi Voyager Enterprise property management system with integrated CRM for commercial real estate operations and tenant management. | enterprise | 8.1/10 | 9.2/10 | 6.8/10 | 7.5/10 |
| 8 | MRI Software Full-spectrum commercial real estate platform featuring CRM for property management, leasing, and accounting. | enterprise | 8.4/10 | 9.1/10 | 7.2/10 | 7.9/10 |
| 9 | AppFolio Cloud-based property management software with CRM tools for commercial real estate owners and managers. | enterprise | 8.1/10 | 7.9/10 | 8.6/10 | 7.7/10 |
| 10 | Salesforce Highly customizable CRM platform with commercial real estate apps for lead management and sales automation. | enterprise | 8.2/10 | 9.4/10 | 6.7/10 | 7.3/10 |
Comprehensive CRM platform tailored for commercial real estate brokers to manage leads, listings, and deals efficiently.
All-in-one CRM and automation tool designed for real estate investors and brokers to streamline workflows and transactions.
Brokerage-focused CRM that centralizes client relationships, deal tracking, and marketing for commercial real estate teams.
Leasing and asset management platform with CRM capabilities to accelerate commercial real estate deal cycles.
Investor relations CRM for real estate firms to manage fundraising, reporting, and communications seamlessly.
Deal management and pipeline CRM software optimized for commercial real estate investment teams.
Enterprise property management system with integrated CRM for commercial real estate operations and tenant management.
Full-spectrum commercial real estate platform featuring CRM for property management, leasing, and accounting.
Cloud-based property management software with CRM tools for commercial real estate owners and managers.
Highly customizable CRM platform with commercial real estate apps for lead management and sales automation.
AscendixRE
specializedComprehensive CRM platform tailored for commercial real estate brokers to manage leads, listings, and deals efficiently.
Integrated Comps module with automated data aggregation, mapping visualization, and AI-powered lease abstraction for quick market analysis
AscendixRE is a robust, CRE-specific CRM platform built on SugarCRM, designed to streamline commercial real estate operations including property listings, deal pipelines, lease management, and client relationships. It offers deep customization, advanced automation for workflows like tour scheduling and comps analysis, and powerful reporting dashboards tailored to brokers and property managers. With seamless integrations for email, calendars, mapping, and third-party tools, it centralizes all CRE data to boost productivity and decision-making.
Pros
- Highly customizable modules for listings, deals, comps, and leases with CRE-specific fields
- Advanced automation and workflow tools including tour management and lease abstraction
- Comprehensive reporting, dashboards, and mobile app for on-the-go access
Cons
- Steep initial learning curve due to extensive customization options
- Pricing is quote-based and can be premium for smaller teams
- Some integrations require additional setup or development
Best For
Mid-to-large commercial real estate brokerages and property management firms needing a fully tailored CRM for complex CRE workflows.
Pricing
Custom quote-based pricing, typically $99-$150 per user per month depending on features, users, and hosting options.
Realvolve
specializedAll-in-one CRM and automation tool designed for real estate investors and brokers to streamline workflows and transactions.
Smart Workflows for automated, rule-based actions across deals, contacts, and listings
Realvolve is a powerful CRM platform tailored for real estate professionals, including commercial brokers, offering end-to-end transaction management, client relationship tools, and marketing automation. It excels in customizable workflows, deal pipelines, property tracking, and seamless integrations with MLS systems, DocuSign, and email platforms. For commercial real estate, it supports lease management, contact databases, and client portals to streamline complex deals and team collaboration.
Pros
- Highly customizable workflows and automation for efficient deal management
- Robust integrations with CRE tools like MLS, Zapier, and transaction services
- Intuitive mobile app and client portals for on-the-go access
Cons
- Steeper learning curve for advanced customizations
- Pricing scales quickly for larger teams
- Limited built-in CRE-specific analytics like comps or market forecasting
Best For
Mid-sized commercial real estate brokerages seeking an all-in-one CRM with strong automation to manage pipelines and client interactions.
Pricing
Starts at $99/user/month for Pro plan (billed annually), with Enterprise custom pricing; includes a 14-day free trial.
TenEleven
specializedBrokerage-focused CRM that centralizes client relationships, deal tracking, and marketing for commercial real estate teams.
Integrated digital tour scheduling with real-time feedback collection and automated follow-up workflows
TenEleven is a broker-centric CRM platform tailored specifically for commercial real estate professionals, enabling seamless management of leads, properties, deals, and client relationships from prospecting to closing. It provides tools for creating digital flyers, scheduling tours, tracking commissions, and automating follow-ups, all within a mobile-first interface. The software integrates property data, comps analysis, and marketing automation to streamline workflows for busy brokers.
Pros
- Highly specialized for CRE brokers with deal pipeline, comps, and tour management
- Excellent mobile app for on-the-go access and updates
- Strong automation for emails, tasks, and reporting
Cons
- Higher pricing may not suit solo brokers or small teams
- Limited third-party integrations compared to enterprise CRMs
- Steeper learning curve for advanced customization
Best For
Mid-sized commercial real estate brokerages seeking a mobile-optimized CRM focused on transaction pipelines and client nurturing.
Pricing
Starts at $125/user/month for basic plans, scaling to $200+/user/month for enterprise features; custom quotes available.
VTS
specializedLeasing and asset management platform with CRM capabilities to accelerate commercial real estate deal cycles.
VTS Analytics, providing unparalleled CRE market intelligence and lease comps from a massive proprietary database.
VTS is a leading commercial real estate (CRE) platform that serves as a CRM and asset management solution, focusing on leasing workflows, tenant engagement, and portfolio optimization for office, retail, and multifamily properties. It centralizes deal pipelines, automates lease administration, and delivers market intelligence through data-driven insights. The platform enables CRE teams to track prospects, negotiate deals, and monitor asset performance in real-time.
Pros
- Powerful market analytics and benchmarking with proprietary CRE data
- Comprehensive leasing CRM with automated workflows and deal tracking
- Strong tenant portal for improved engagement and retention
Cons
- High cost suitable mainly for large portfolios
- Steep learning curve and lengthy onboarding process
- Limited flexibility for custom integrations outside major systems
Best For
Large CRE owners, operators, and brokers managing sizable office, retail, or multifamily portfolios who need advanced data-driven leasing tools.
Pricing
Custom quote-based pricing, typically enterprise-level starting at $10,000+ annually per property or portfolio, scaling with size and features.
Juniper Square
specializedInvestor relations CRM for real estate firms to manage fundraising, reporting, and communications seamlessly.
Advanced investor portal with real-time, branded self-service access to statements, tax documents, and interactive performance analytics
Juniper Square is a comprehensive investor relations and fund management platform tailored for commercial real estate (CRE) firms, combining CRM capabilities with investor portals, deal pipeline management, and automated fund administration. It excels in streamlining communications with limited partners (LPs), performance reporting, and document sharing to enhance investor experiences. While strong in investor-focused CRM, it also supports asset-level tracking and fundraising workflows for CRE general partners (GPs).
Pros
- Highly customizable investor portals with self-service document access and performance dashboards
- Integrated CRM for deal sourcing, pipeline management, and LP relationship tracking
- Robust fund accounting and automated reporting tailored to CRE fund structures
Cons
- Premium pricing can be prohibitive for smaller CRE firms or startups
- Steeper learning curve for advanced fund admin and customization features
- Limited native tools for on-site property operations or brokerage workflows
Best For
Mid-to-large CRE investment firms and fund managers prioritizing investor relations, fundraising, and compliance reporting.
Pricing
Custom quote-based pricing scaled by AUM; typically starts at $5,000–$15,000/month for mid-sized firms, with enterprise tiers.
Dealpath
specializedDeal management and pipeline CRM software optimized for commercial real estate investment teams.
Interactive deal pipeline visualization with real-time updates and workflow automation
Dealpath is a specialized CRM platform for commercial real estate (CRE) investment firms, focusing on managing the full deal lifecycle from sourcing to asset management. It provides tools for pipeline tracking, collaborative underwriting, investor reporting, and portfolio analytics. The software integrates with financial models and third-party tools to streamline workflows for deal teams.
Pros
- Robust deal pipeline management with customizable stages and automation
- Advanced reporting and analytics for investor communications
- Strong collaboration features including shared deal rooms
Cons
- Enterprise-level pricing may be steep for smaller firms
- Steeper learning curve for complex underwriting tools
- Limited native mobile app capabilities
Best For
Mid-to-large CRE investment firms and fund managers needing scalable deal tracking and team collaboration.
Pricing
Custom enterprise pricing, typically starting at $10,000+ annually based on users and features.
Yardi Voyager
enterpriseEnterprise property management system with integrated CRM for commercial real estate operations and tenant management.
Fully integrated tenant lifecycle management that combines CRM prospecting, leasing, and renewals in one platform
Yardi Voyager is a comprehensive enterprise property management platform with integrated CRM capabilities designed for commercial real estate professionals. It streamlines prospect tracking, tenant relationship management, leasing workflows, and marketing automation alongside accounting, maintenance, and reporting tools. The software excels in handling large portfolios, providing a unified system for end-to-end operations from lead generation to lease renewals.
Pros
- Robust integration of CRM with full property management suite
- Advanced analytics and customizable reporting for large portfolios
- Scalable architecture supporting thousands of units across multiple properties
Cons
- Steep learning curve and complex interface for new users
- Lengthy and costly implementation process
- High pricing that may not suit smaller operations
Best For
Large commercial real estate firms and property managers with extensive portfolios needing an all-in-one CRM and property management solution.
Pricing
Custom quote-based pricing for enterprises, typically starting at $1-2 per unit/month with additional fees for implementation and modules.
MRI Software
enterpriseFull-spectrum commercial real estate platform featuring CRM for property management, leasing, and accounting.
AI-driven Contract Intelligence for automated lease abstraction and compliance monitoring
MRI Software is a comprehensive enterprise platform specializing in real estate management, with strong CRM capabilities for commercial real estate professionals. It enables tracking of prospects, tenants, and deals while integrating lease administration, accounting, and property operations into a unified system. The software supports end-to-end workflows from lead generation to portfolio optimization, leveraging AI-driven insights for better decision-making.
Pros
- Deep integration with property management and accounting tools
- Advanced analytics and AI-powered lease intelligence
- Highly scalable for large portfolios and enterprises
Cons
- Steep learning curve and complex interface
- High implementation and customization costs
- Less intuitive for small teams or pure CRM needs
Best For
Enterprise-level commercial real estate firms managing large portfolios that require integrated CRM with property operations.
Pricing
Custom enterprise pricing; typically starts at $50,000+ annually depending on modules, users, and deployment.
AppFolio
enterpriseCloud-based property management software with CRM tools for commercial real estate owners and managers.
Integrated leasing CRM with automated marketing sites and lead nurturing for faster tenant acquisition
AppFolio is a cloud-based property management platform that extends to commercial real estate with CRM capabilities for lead management, leasing workflows, and tenant interactions. It integrates accounting, maintenance tracking, online payments, and marketing tools to streamline commercial property operations. While robust for mid-sized portfolios, it excels more in residential management but supports commercial leases and deal tracking effectively.
Pros
- Intuitive cloud-based interface with mobile app access
- Integrated accounting and automated rent collection
- Marketing website builder for attracting commercial tenants
Cons
- Pricing scales with units, costly for small CRE portfolios
- Limited advanced CRE-specific analytics and deal pipeline tools
- Customization requires add-ons or integrations
Best For
Mid-sized commercial property managers seeking an all-in-one platform combining CRM, leasing, and property management.
Pricing
Starts at $1.40-$3.00 per unit/month (minimum 50-100 units), plus one-time setup fees and add-ons.
Salesforce
enterpriseHighly customizable CRM platform with commercial real estate apps for lead management and sales automation.
AppExchange ecosystem with specialized CRE apps for property management, lease abstraction, and deal tracking
Salesforce is a versatile, cloud-based CRM platform that can be customized for commercial real estate (CRE) through its AppExchange marketplace and Lightning development tools, enabling management of properties, leases, tenants, and deals. It provides robust lead tracking, pipeline management, reporting, and analytics tailored via custom objects and workflows. While not purpose-built for CRE, its scalability and integrations make it suitable for large-scale operations requiring enterprise-grade functionality.
Pros
- Highly customizable with low-code tools and thousands of AppExchange apps for CRE-specific needs
- Seamless integrations with tools like DocuSign, MRI, and Yardi
- Advanced AI-driven insights via Einstein for deal predictions and tenant analytics
Cons
- Steep learning curve and complex initial setup requiring admins or developers
- High costs escalate with customizations and add-ons
- Overkill for smaller CRE firms without dedicated IT resources
Best For
Large enterprise CRE firms with IT teams needing a scalable, fully customizable CRM platform.
Pricing
Starts at $25/user/month (Essentials), but CRE-suited Enterprise plans from $165/user/month annually; Unlimited at $330+ with custom quotes for add-ons.
Conclusion
Evaluating the top commercial real estate CRM tools reveals three exceptional options. AscendixRE leads as the top choice, excelling with its tailored focus on brokers to manage leads, listings, and deals efficiently. Realvolve follows, a strong fit for investors and brokers seeking streamlined workflows, while TenEleven impresses as a brokerage hub for client relationships, deal tracking, and marketing. Each offers unique strengths, showcasing the market’s commitment to proactive, efficient operations.
Start optimizing your commercial real estate processes today—explore AscendixRE to experience its tailored features and take your business to the next level.
Tools Reviewed
All tools were independently evaluated for this comparison