Quick Overview
- 1#1: Cloudingo - Automates duplicate detection, merging, and suppression in Salesforce CRM to maintain clean data.
- 2#2: Insycle - Optimizes CRM data across platforms like HubSpot, Salesforce, and Marketo with deduplication and standardization.
- 3#3: Dedupely - AI-driven tool for finding, merging, and preventing duplicates in Salesforce and other CRMs.
- 4#4: Duplicate Check - Provides real-time duplicate detection and prevention for Salesforce, Dynamics, and other CRMs.
- 5#5: Scrubbi - Automates CRM data hygiene including email verification, deduplication, and enrichment.
- 6#6: Validity DemandTools - Suite of apps for mass data management, deduplication, and import/export in Salesforce.
- 7#7: Openprise - Revenue operations platform that cleans and orchestrates CRM data for sales and marketing alignment.
- 8#8: Melissa Data Quality - Verifies and standardizes addresses, emails, and phone numbers to clean CRM contact data.
- 9#9: Talend Data Quality - Open-source based data profiling, cleansing, and matching for CRM integration pipelines.
- 10#10: Informatica Intelligent Data Management Cloud - Enterprise-grade data quality solution for profiling, cleansing, and mastering CRM datasets.
Tools were prioritized based on automated data hygiene capabilities (including deduplication, merging, and verification), cross-platform compatibility, ease of use, and overall value, ensuring top performers deliver robust, reliable results for maintaining clean, scalable CRM datasets.
Comparison Table
Effective CRM software is crucial for streamlining operations in cleaning businesses, yet with tools like Cloudingo, Insycle, Dedupely, and Scrubbi, selecting the right one requires comparison. This table evaluates key features, pricing, and usability across top platforms, helping readers identify which tool aligns with their specific needs, from lead management to task tracking.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Cloudingo Automates duplicate detection, merging, and suppression in Salesforce CRM to maintain clean data. | specialized | 9.8/10 | 9.9/10 | 9.3/10 | 9.5/10 |
| 2 | Insycle Optimizes CRM data across platforms like HubSpot, Salesforce, and Marketo with deduplication and standardization. | specialized | 9.2/10 | 9.5/10 | 8.8/10 | 9.0/10 |
| 3 | Dedupely AI-driven tool for finding, merging, and preventing duplicates in Salesforce and other CRMs. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Duplicate Check Provides real-time duplicate detection and prevention for Salesforce, Dynamics, and other CRMs. | specialized | 8.2/10 | 9.1/10 | 8.4/10 | 7.8/10 |
| 5 | Scrubbi Automates CRM data hygiene including email verification, deduplication, and enrichment. | specialized | 8.3/10 | 8.6/10 | 8.4/10 | 8.0/10 |
| 6 | Validity DemandTools Suite of apps for mass data management, deduplication, and import/export in Salesforce. | enterprise | 8.5/10 | 9.2/10 | 7.4/10 | 8.0/10 |
| 7 | Openprise Revenue operations platform that cleans and orchestrates CRM data for sales and marketing alignment. | enterprise | 3.7/10 | 3.2/10 | 4.5/10 | 2.8/10 |
| 8 | Melissa Data Quality Verifies and standardizes addresses, emails, and phone numbers to clean CRM contact data. | enterprise | 8.4/10 | 9.1/10 | 7.7/10 | 8.0/10 |
| 9 | Talend Data Quality Open-source based data profiling, cleansing, and matching for CRM integration pipelines. | enterprise | 8.4/10 | 9.1/10 | 7.2/10 | 8.0/10 |
| 10 | Informatica Intelligent Data Management Cloud Enterprise-grade data quality solution for profiling, cleansing, and mastering CRM datasets. | enterprise | 8.4/10 | 9.2/10 | 7.1/10 | 7.8/10 |
Automates duplicate detection, merging, and suppression in Salesforce CRM to maintain clean data.
Optimizes CRM data across platforms like HubSpot, Salesforce, and Marketo with deduplication and standardization.
AI-driven tool for finding, merging, and preventing duplicates in Salesforce and other CRMs.
Provides real-time duplicate detection and prevention for Salesforce, Dynamics, and other CRMs.
Automates CRM data hygiene including email verification, deduplication, and enrichment.
Suite of apps for mass data management, deduplication, and import/export in Salesforce.
Revenue operations platform that cleans and orchestrates CRM data for sales and marketing alignment.
Verifies and standardizes addresses, emails, and phone numbers to clean CRM contact data.
Open-source based data profiling, cleansing, and matching for CRM integration pipelines.
Enterprise-grade data quality solution for profiling, cleansing, and mastering CRM datasets.
Cloudingo
specializedAutomates duplicate detection, merging, and suppression in Salesforce CRM to maintain clean data.
Real-time duplicate prevention that blocks bad data entry at the point of creation using intelligent fuzzy matching.
Cloudingo is a premier Salesforce-native data deduplication and cleansing tool that automatically identifies, merges, and prevents duplicate records across leads, contacts, accounts, and opportunities. It uses advanced fuzzy logic matching with customizable rules to maintain pristine CRM data hygiene without manual intervention. By automating data cleaning, Cloudingo boosts reporting accuracy, enhances sales productivity, and ensures compliance in Salesforce environments.
Pros
- Exceptionally accurate fuzzy duplicate detection and merging
- Automated scheduling and real-time prevention rules
- Seamless Salesforce integration with no-code customization
Cons
- Exclusively for Salesforce users
- Higher cost for very large orgs
- Initial rule configuration may require some learning
Best For
Salesforce admins and sales teams prioritizing automated CRM data quality and duplicate prevention.
Pricing
Starts at $1,250/year per Salesforce org for basic plans; scales to enterprise tiers based on record volume and features.
Insycle
specializedOptimizes CRM data across platforms like HubSpot, Salesforce, and Marketo with deduplication and standardization.
Smart deduplication engine that matches records across objects using fuzzy logic and custom rules
Insycle is a specialized CRM data management platform that automates data cleaning, deduplication, standardization, and enrichment for CRMs like HubSpot, Salesforce, and Pipedrive. It helps teams maintain pristine databases by identifying duplicates, fixing inconsistencies, and enforcing data quality rules without coding. As a top-tier cleaning solution, it scales efficiently for growing businesses handling large contact volumes.
Pros
- Powerful no-code deduplication and merging across multiple CRM objects
- Seamless integrations with 30+ CRMs and automation via Zapier
- Visual job builder for custom data quality rules and bulk fixes
Cons
- Pricing scales with contact volume, which can get expensive for large databases
- Steeper learning curve for advanced automation setups
- Lacks built-in reporting dashboards beyond data hygiene metrics
Best For
Mid-to-large sales and marketing teams needing automated CRM data hygiene to boost efficiency and accuracy.
Pricing
Starts at $250/month for up to 10K contacts (Essentials plan); scales to Enterprise custom pricing based on volume and features.
Dedupely
specializedAI-driven tool for finding, merging, and preventing duplicates in Salesforce and other CRMs.
AI fuzzy matching that detects duplicates from imperfect data like typos or variations in names and addresses
Dedupely is a specialized CRM data cleaning tool focused on identifying and merging duplicate contacts, companies, and deals across platforms like HubSpot, Salesforce, and Pipedrive. It leverages AI-powered fuzzy matching to detect duplicates based on emails, names, phone numbers, and custom fields with high accuracy. The software not only cleans existing data but also prevents future duplicates through real-time blocking and automated workflows. Ideal for maintaining data hygiene without manual effort.
Pros
- Highly accurate AI duplicate detection with fuzzy matching
- Seamless integrations with major CRMs like HubSpot and Salesforce
- Real-time duplicate prevention to maintain clean data long-term
Cons
- Primarily focused on deduplication, lacking broader data validation or enrichment tools
- Pricing scales quickly for high-volume users
- Advanced customization requires some setup time
Best For
CRM managers in mid-sized teams dealing with duplicate data buildup in HubSpot or Salesforce who need automated cleaning without switching platforms.
Pricing
Starter at $99/month (up to 10k records), Pro at $299/month (up to 100k), Enterprise custom; 14-day free trial.
Duplicate Check
specializedProvides real-time duplicate detection and prevention for Salesforce, Dynamics, and other CRMs.
Cross-platform fuzzy duplicate detection that works natively within CRMs without data export
Duplicate Check is a specialized data cleaning tool focused on detecting, preventing, and merging duplicate records across major CRM platforms like Salesforce, HubSpot, Pipedrive, and over 30 others. It uses advanced fuzzy matching algorithms to identify duplicates based on names, emails, addresses, and custom fields, ensuring CRM data remains accurate and actionable. For cleaning businesses using CRMs to manage client schedules, jobs, and contacts, it streamlines data hygiene without requiring manual exports or imports.
Pros
- Highly accurate fuzzy matching catches subtle duplicates
- Seamless integrations with 30+ CRMs including real-time prevention
- Automated merging with bulk operations saves significant time
Cons
- Pricing scales with CRM size and can get expensive for large databases
- Limited to duplicate management, not full-spectrum data cleaning like standardization
- Setup requires admin access and initial configuration
Best For
Cleaning companies with growing CRM contact lists that need reliable duplicate prevention to avoid scheduling errors and improve client management.
Pricing
Starts at $99/month for small teams; enterprise plans $300+/month based on CRM record volume and features.
Scrubbi
specializedAutomates CRM data hygiene including email verification, deduplication, and enrichment.
Cleaning-specific job checklists and supply tracking for recurring residential/commercial services
Scrubbi is a CRM software tailored for cleaning businesses, providing tools for job scheduling, client management, invoicing, and team dispatching. It features a mobile app for technicians to access job details, mark tasks complete, and capture signatures on-site. The platform emphasizes recurring job management and integrations with QuickBooks for seamless accounting.
Pros
- User-friendly scheduling with drag-and-drop calendar
- Strong mobile app for field technicians
- QuickBooks integration for efficient invoicing
Cons
- Limited advanced analytics and reporting
- Customization options are somewhat basic
- Higher-tier plans needed for larger teams
Best For
Small to medium cleaning businesses needing straightforward scheduling and client management.
Pricing
Starts at $59/month (Starter), $99/month (Pro), $199/month (Enterprise); 14-day free trial available.
Validity DemandTools
enterpriseSuite of apps for mass data management, deduplication, and import/export in Salesforce.
Pair-by-pair duplicate detection engine for precise matching in messy, high-volume datasets
Validity DemandTools is a powerful Salesforce-native data quality suite focused on cleaning, deduplicating, and standardizing CRM data at scale. It provides tools for mass deduplication, import/update operations, data standardization, and exports to maintain data hygiene. Designed for enterprise Salesforce users, it tackles common CRM issues like duplicates and inconsistencies through automated and manual processes.
Pros
- Advanced deduplication with pair-wise matching for high accuracy
- Comprehensive toolkit including standardization, import/update, and export
- Deep native integration with Salesforce for seamless data operations
Cons
- Steep learning curve requiring Salesforce admin expertise
- High cost, especially for smaller organizations
- Limited to Salesforce ecosystem, no multi-CRM support
Best For
Salesforce administrators and data teams managing large-scale CRM data hygiene needs.
Pricing
Quote-based pricing, typically $5,000–$25,000+ annually depending on Salesforce org size and features.
Openprise
enterpriseRevenue operations platform that cleans and orchestrates CRM data for sales and marketing alignment.
RevOps Copilot AI for predictive revenue insights and automation
Openprise is an AI-powered revenue operations (RevOps) platform designed for B2B teams, focusing on data orchestration, AI-driven insights, and automation across sales, marketing, and customer success. It integrates with CRMs like Salesforce to unify data and provide predictive analytics, but lacks any specialized tools for cleaning service management such as job scheduling, technician dispatching, or service contract invoicing. As a Cleaning CRM solution, it falls short of industry-specific needs, functioning more as a general-purpose data layer rather than a dedicated operational CRM for cleaning businesses.
Pros
- Strong AI analytics and data unification for customer insights
- Seamless integrations with major CRMs like Salesforce
- Scalable for enterprise-level data management
Cons
- No features tailored for cleaning services like scheduling or dispatching
- Complex setup unsuitable for small cleaning businesses
- Prohibitively expensive for niche CRM needs in the cleaning industry
Best For
Enterprise cleaning companies with heavy B2B sales cycles seeking advanced AI data orchestration alongside an existing CRM.
Pricing
Custom enterprise pricing; typically starts at $5,000+/month based on usage, contact sales for quote.
Melissa Data Quality
enterpriseVerifies and standardizes addresses, emails, and phone numbers to clean CRM contact data.
CASS-certified Global Address Verification with move detection and geocoding
Melissa Data Quality is a robust data cleansing platform specializing in address verification, email/phone validation, name parsing, and data enrichment for CRM systems. It supports both real-time API calls and batch processing to standardize and clean customer records, ensuring compliance with postal standards like USPS CASS certification. With global coverage across 240+ countries, it's designed to improve data accuracy and deliverability in sales, marketing, and customer service workflows.
Pros
- USPS CASS-certified address verification with 99%+ accuracy
- Extensive integrations with CRMs like Salesforce and HubSpot
- Scalable for high-volume batch and real-time processing
Cons
- Pricing scales with volume, expensive for small businesses
- Setup requires technical expertise for custom APIs
- Limited built-in deduplication compared to specialized tools
Best For
Mid-to-large enterprises needing precise global address and contact data cleaning for CRM hygiene.
Pricing
Usage-based pricing starting at ~$0.005-$0.02 per record; custom enterprise plans available.
Talend Data Quality
enterpriseOpen-source based data profiling, cleansing, and matching for CRM integration pipelines.
Patent-pending fuzzy matching engine with customizable survivorship rules for precise duplicate resolution
Talend Data Quality is a robust enterprise-grade tool designed for profiling, cleansing, and enriching customer data, making it highly effective for CRM data cleaning tasks like deduplication and standardization. It leverages advanced matching algorithms and survivorship rules to create a unified customer view across multiple sources. Integrated within the Talend Data Fabric platform, it supports scalable ETL processes for big data environments, ensuring ongoing data quality in CRM systems.
Pros
- Powerful data profiling and fuzzy matching for accurate deduplication
- Scalable integration with ETL pipelines and big data platforms
- Comprehensive standardization and enrichment functions for CRM data
Cons
- Steep learning curve for non-technical users
- Enterprise-focused pricing may be excessive for SMBs
- Requires integration setup for full CRM workflow embedding
Best For
Large enterprises handling high-volume, multi-source CRM data that need automated, scalable cleaning and matching.
Pricing
Custom enterprise subscription pricing, typically starting at $1,000+/month based on data volume and users; free trial and open-source version available.
Informatica Intelligent Data Management Cloud
enterpriseEnterprise-grade data quality solution for profiling, cleansing, and mastering CRM datasets.
CLAIRE AI engine for probabilistic matching and automated data quality remediation
Informatica Intelligent Data Management Cloud (IDMC) is a robust, AI-powered cloud platform designed for enterprise data management, including integration, quality, governance, and master data management. As a Cleaning CRM Software solution, it specializes in profiling, cleansing, standardizing, and deduplicating CRM data from systems like Salesforce, ensuring high-quality customer records at scale. Its CLAIRE AI engine automates data quality tasks, making it ideal for handling complex, high-volume CRM datasets with minimal manual intervention.
Pros
- AI-driven data profiling and cleansing with CLAIRE engine for accurate CRM data quality
- Seamless integration with major CRM platforms like Salesforce and Microsoft Dynamics
- Scalable for enterprise-level data volumes with robust governance and compliance features
Cons
- Steep learning curve requiring skilled data engineers for optimal setup
- High enterprise pricing not suitable for SMBs
- Overly complex for simple data cleaning tasks
Best For
Large enterprises needing advanced, automated data cleaning and governance for complex CRM environments.
Pricing
Custom enterprise subscription starting at $10,000+/month based on data volume and features; contact sales for quote.
Conclusion
The top 10 cleaning CRM software reviewed deliver practical solutions to maintain clean, reliable data for sales and marketing success. Leading the pack, Cloudingo excels with its automated duplicate handling—detection, merging, and suppression in Salesforce—ensuring consistent data quality. Insycle and Dedupely, though ranking second and third, stand out as strong alternatives: Insycle optimizes across multiple CRM platforms, while Dedupely offers AI-driven duplicate prevention, each tailored to distinct needs.
Don’t let messy CRM data hold back your team—try Cloudingo today to experience its seamless automation and keep your datasets sharp and actionable.
Tools Reviewed
All tools were independently evaluated for this comparison