Quick Overview
- 1#1: Jobber - Field service management software with integrated marketing tools for client emails, automated reviews, and lead nurturing tailored to carpet cleaning businesses.
- 2#2: Housecall Pro - All-in-one platform for home services like carpet cleaning, featuring booking, invoicing, and marketing automation including SMS campaigns and review requests.
- 3#3: Podium - Customer messaging and review management software that generates leads via text and boosts local search rankings for carpet cleaning services.
- 4#4: Broadly - Local marketing automation platform for service pros, handling reviews, listings, and messaging to attract carpet cleaning customers.
- 5#5: Birdeye - AI-driven reputation management tool that collects reviews and manages online presence to improve visibility for carpet cleaning businesses.
- 6#6: Thryv - Small business management suite with marketing features like email campaigns, social posting, and CRM for carpet cleaners.
- 7#7: ServiceTitan - Enterprise field service software with marketing automation, dispatch, and revenue growth tools for scaling carpet cleaning operations.
- 8#8: CallRail - Call tracking and analytics platform to measure marketing ROI and optimize lead sources for carpet cleaning ads.
- 9#9: HubSpot - CRM and marketing hub for inbound lead generation, email automation, and customer nurturing applicable to carpet cleaning services.
- 10#10: Mailchimp - Email marketing platform for designing campaigns and automating follow-ups to retain carpet cleaning customers.
We prioritized tools with relevance to carpet cleaning workflows, evaluated features like automation, ease of use, and overall value, and ranked them based on how well they address the unique needs of the industry, ensuring practicality and impact for professionals.
Comparison Table
This comparison table explores key Carpet Cleaning Marketing Software tools like Jobber, Housecall Pro, Podium, and others, highlighting features, pricing, and practical use cases. Readers will learn to identify software that aligns with their business needs, simplifies operations, and enhances customer engagement.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Jobber Field service management software with integrated marketing tools for client emails, automated reviews, and lead nurturing tailored to carpet cleaning businesses. | specialized | 9.4/10 | 9.2/10 | 9.0/10 | 8.8/10 |
| 2 | Housecall Pro All-in-one platform for home services like carpet cleaning, featuring booking, invoicing, and marketing automation including SMS campaigns and review requests. | specialized | 8.9/10 | 9.1/10 | 9.2/10 | 8.5/10 |
| 3 | Podium Customer messaging and review management software that generates leads via text and boosts local search rankings for carpet cleaning services. | specialized | 8.7/10 | 9.2/10 | 8.8/10 | 7.9/10 |
| 4 | Broadly Local marketing automation platform for service pros, handling reviews, listings, and messaging to attract carpet cleaning customers. | specialized | 8.4/10 | 8.7/10 | 8.2/10 | 7.9/10 |
| 5 | Birdeye AI-driven reputation management tool that collects reviews and manages online presence to improve visibility for carpet cleaning businesses. | specialized | 8.2/10 | 8.7/10 | 8.0/10 | 7.4/10 |
| 6 | Thryv Small business management suite with marketing features like email campaigns, social posting, and CRM for carpet cleaners. | enterprise | 7.6/10 | 8.1/10 | 7.3/10 | 6.8/10 |
| 7 | ServiceTitan Enterprise field service software with marketing automation, dispatch, and revenue growth tools for scaling carpet cleaning operations. | enterprise | 8.2/10 | 8.8/10 | 7.4/10 | 7.1/10 |
| 8 | CallRail Call tracking and analytics platform to measure marketing ROI and optimize lead sources for carpet cleaning ads. | specialized | 8.4/10 | 8.7/10 | 9.2/10 | 7.8/10 |
| 9 | HubSpot CRM and marketing hub for inbound lead generation, email automation, and customer nurturing applicable to carpet cleaning services. | enterprise | 7.8/10 | 8.5/10 | 7.0/10 | 7.0/10 |
| 10 | Mailchimp Email marketing platform for designing campaigns and automating follow-ups to retain carpet cleaning customers. | other | 7.8/10 | 7.5/10 | 9.2/10 | 8.5/10 |
Field service management software with integrated marketing tools for client emails, automated reviews, and lead nurturing tailored to carpet cleaning businesses.
All-in-one platform for home services like carpet cleaning, featuring booking, invoicing, and marketing automation including SMS campaigns and review requests.
Customer messaging and review management software that generates leads via text and boosts local search rankings for carpet cleaning services.
Local marketing automation platform for service pros, handling reviews, listings, and messaging to attract carpet cleaning customers.
AI-driven reputation management tool that collects reviews and manages online presence to improve visibility for carpet cleaning businesses.
Small business management suite with marketing features like email campaigns, social posting, and CRM for carpet cleaners.
Enterprise field service software with marketing automation, dispatch, and revenue growth tools for scaling carpet cleaning operations.
Call tracking and analytics platform to measure marketing ROI and optimize lead sources for carpet cleaning ads.
CRM and marketing hub for inbound lead generation, email automation, and customer nurturing applicable to carpet cleaning services.
Email marketing platform for designing campaigns and automating follow-ups to retain carpet cleaning customers.
Jobber
specializedField service management software with integrated marketing tools for client emails, automated reviews, and lead nurturing tailored to carpet cleaning businesses.
Automated review requests and Google Business Profile integration that directly tie marketing efforts to operational feedback and local SEO visibility
Jobber is an all-in-one field service management platform with robust marketing tools designed for carpet cleaning businesses, enabling automated email campaigns, review requests, and client follow-ups to drive leads and loyalty. It integrates marketing seamlessly with scheduling, invoicing, and CRM, helping carpet cleaners build online presence through Google integrations and automated postcards. Overall, it streamlines customer acquisition and retention without needing separate marketing software.
Pros
- Seamless integration of marketing with core operations like scheduling and invoicing
- Automated email campaigns and review requests tailored for service businesses
- Strong client hub for self-service bookings and communication boosting retention
Cons
- Marketing features less advanced than dedicated platforms like ActiveCampaign
- Higher pricing tiers required for full marketing automation
- Limited design customization for email templates
Best For
Small to mid-sized carpet cleaning companies seeking an integrated marketing and operations platform to grow their customer base efficiently.
Pricing
Starts at $49/month (Core, annual billing) with basic marketing; Connect ($109/month) and Grow ($199/month) unlock advanced campaigns and automation; custom Pro plans available.
Housecall Pro
specializedAll-in-one platform for home services like carpet cleaning, featuring booking, invoicing, and marketing automation including SMS campaigns and review requests.
Automated Review Boost, which streamlines collecting and displaying 5-star reviews to improve local search rankings and trust.
Housecall Pro is a comprehensive field service management platform tailored for home service businesses like carpet cleaning, featuring scheduling, dispatching, invoicing, and built-in marketing tools. It supports lead generation through online booking widgets, automated email/SMS campaigns, and review request automation to enhance visibility and customer retention. The software integrates with Google for local SEO and provides customizable websites, making it a robust solution for operational efficiency combined with marketing capabilities.
Pros
- Powerful automated marketing tools including email/SMS campaigns and review requests tailored for service businesses
- Seamless online booking integration to capture leads directly from websites and Google
- User-friendly interface with mobile app support for on-the-go management
Cons
- Pricing can become expensive for larger teams or advanced features
- Marketing tools are strong but less specialized compared to dedicated marketing platforms
- Limited advanced analytics for deep marketing ROI tracking
Best For
Small to mid-sized carpet cleaning businesses seeking an all-in-one platform that combines operations management with effective marketing automation.
Pricing
Starts at $65/month (Basic), $129/month (Essentials), $229/month (Max), with custom Unlimited plans available.
Podium
specializedCustomer messaging and review management software that generates leads via text and boosts local search rankings for carpet cleaning services.
AI-powered review requests sent automatically via text after service completion, proven to increase Google review volume by 10x
Podium is a customer interaction platform designed for local service businesses, including carpet cleaners, focusing on review management, webchat, texting, and payments to enhance online reputation and customer engagement. It automates review requests post-service, captures leads through website chat, and centralizes communications in a unified inbox. For carpet cleaning companies, it excels at turning satisfied customers into 5-star Google reviews, driving more local search visibility and bookings.
Pros
- Exceptional review generation and management tools that integrate with Google and Facebook
- Unified messaging inbox for texts, webchat, and reviews streamlining customer interactions
- Seamless payment collection directly via text or chat to speed up invoicing
Cons
- Pricing can be steep for small carpet cleaning operations with per-location fees
- Lacks built-in email marketing or SEO tools compared to dedicated marketing platforms
- Advanced features may require some initial setup and training
Best For
Mid-sized carpet cleaning businesses prioritizing online reputation management and direct customer communication over comprehensive digital ad campaigns.
Pricing
Starts at $249/month per location (Essentials), up to $639/month (Elite), with add-ons for payments and additional features.
Broadly
specializedLocal marketing automation platform for service pros, handling reviews, listings, and messaging to attract carpet cleaning customers.
Smart review automation that sends personalized requests via text/email and auto-replies to boost Google and Facebook ratings effortlessly
Broadly is an all-in-one marketing platform tailored for local service businesses like carpet cleaners, emphasizing reputation management, customer communication, and lead generation. It automates review requests across Google, Facebook, and other directories, handles two-way SMS and calling, and integrates online booking and invoicing. The tool centralizes customer interactions to boost online visibility and streamline marketing efforts without juggling multiple apps.
Pros
- Powerful automated review generation and management across major platforms
- Integrated SMS, calling, and online booking for seamless customer communication
- User-friendly dashboard that centralizes marketing and feedback tools
Cons
- Higher pricing may not suit very small operations
- Limited advanced SEO or paid ad integration compared to specialized tools
- Some customization options feel restrictive for power users
Best For
Small to mid-sized carpet cleaning companies seeking an integrated platform for reviews, messaging, and bookings to enhance local online presence.
Pricing
Plans start at $295/month for single-location businesses, scaling up to $495+/month for multi-location with advanced features; custom enterprise pricing available.
Birdeye
specializedAI-driven reputation management tool that collects reviews and manages online presence to improve visibility for carpet cleaning businesses.
AI-driven review response automation that crafts personalized replies in seconds
Birdeye is an all-in-one customer experience platform tailored for local service businesses like carpet cleaners, focusing on reputation management, review generation, and customer communication. It automates review requests after jobs, monitors listings across 200+ sites, and provides AI-driven insights to boost local SEO and online visibility. The software also includes messaging, surveys, and chat tools to nurture leads and retain customers effectively.
Pros
- Exceptional review management across major platforms like Google and Yelp
- AI-powered response generation saves time for busy carpet cleaners
- Strong local SEO tools to improve search rankings for service areas
Cons
- Pricing is relatively high for solo operators or very small carpet cleaning businesses
- Lacks niche-specific marketing tools like before/after photo galleries or service booking funnels
- Advanced analytics require some setup and learning
Best For
Medium-sized carpet cleaning companies prioritizing online reputation and local search dominance over budget constraints.
Pricing
Starts at $299/month for Essentials (1 location), $399+ for Growth plans with more features and locations; custom enterprise pricing available.
Thryv
enterpriseSmall business management suite with marketing features like email campaigns, social posting, and CRM for carpet cleaners.
Automated local listings management across 100+ directories to boost visibility in carpet cleaning service areas
Thryv is an all-in-one business management platform tailored for small local service businesses like carpet cleaners, offering integrated marketing, CRM, scheduling, and payment tools. It helps attract and retain customers through email/SMS campaigns, social media automation, local SEO listings management, and online review monitoring. The platform streamlines operations by combining customer communication, appointment booking, and invoicing into a single dashboard.
Pros
- Comprehensive marketing automation including email, SMS, and social posting
- Integrated CRM and scheduling for efficient customer management
- Robust reputation management with review requests and monitoring
Cons
- High starting price may deter smaller operations
- Interface can feel overwhelming with a steeper learning curve
- Less specialized customization for niche carpet cleaning workflows
Best For
Established carpet cleaning businesses seeking an all-in-one solution for marketing and operations without juggling multiple tools.
Pricing
Starts at $359/month (billed annually) for core features, with custom enterprise plans scaling higher based on business size and needs.
ServiceTitan
enterpriseEnterprise field service software with marketing automation, dispatch, and revenue growth tools for scaling carpet cleaning operations.
Marketing Pro's intelligent automations that trigger personalized campaigns based on real-time job and customer data
ServiceTitan is a comprehensive field service management platform with integrated marketing tools designed for home service businesses, including carpet cleaning companies. It enables automated email and SMS campaigns, customer segmentation, reputation management via review requests, and marketing analytics tied to revenue performance. While not a standalone marketing tool, its features support lead generation, nurturing, and retention within a full operational ecosystem.
Pros
- Seamless integration of marketing with scheduling, dispatching, and invoicing
- Advanced automation for campaigns, review requests, and customer follow-ups
- Robust analytics linking marketing ROI to job revenue and technician performance
Cons
- High cost makes it less accessible for small carpet cleaning operations
- Steep learning curve due to its enterprise-level complexity
- Overkill for businesses needing only marketing without full FSM capabilities
Best For
Mid-sized carpet cleaning companies seeking an all-in-one platform that unifies marketing efforts with operational management.
Pricing
Custom pricing starts around $265/user/month (minimum 3-5 users), with add-ons for Marketing Pro; annual contracts required.
CallRail
specializedCall tracking and analytics platform to measure marketing ROI and optimize lead sources for carpet cleaning ads.
Dynamic Number Insertion that automatically swaps tracking phone numbers based on visitor source for pinpoint attribution.
CallRail is a call tracking and analytics platform that helps businesses like carpet cleaners attribute phone leads to specific marketing sources such as Google Ads, Facebook, or SEO. It provides dynamic phone number insertion, call recording, transcription, and real-time reporting to measure campaign ROI accurately. While not a full marketing suite, it excels in optimizing call-based lead generation for local service providers.
Pros
- Precise call attribution to ad sources via dynamic number insertion
- Real-time call analytics, recording, and transcription
- Seamless integrations with Google Ads, Facebook, and CRMs like Salesforce
Cons
- Limited to tracking and analytics; no built-in email/SMS marketing or CRM
- Pricing scales up quickly with additional tracking numbers
- Advanced features require higher tiers or technical setup
Best For
Carpet cleaning companies focused on phone leads from PPC and local search ads who need detailed ROI tracking.
Pricing
Starts at $45/month (Lite plan, 1 number), $65/month (Pro), up to $150+/month for Advanced/Enterprise; billed per tracking number and features.
HubSpot
enterpriseCRM and marketing hub for inbound lead generation, email automation, and customer nurturing applicable to carpet cleaning services.
Seamless all-in-one CRM and marketing automation hub with AI-powered content optimization
HubSpot is a comprehensive inbound marketing and CRM platform offering tools for email campaigns, landing pages, SEO optimization, lead nurturing, analytics, and customer management. For carpet cleaning businesses, it enables lead generation through content marketing, automated workflows, and personalized customer journeys to convert local inquiries into bookings. While versatile and scalable, it requires customization to fit niche service marketing needs like local SEO or appointment scheduling.
Pros
- Powerful marketing automation and email personalization for nurturing leads
- Integrated free CRM for tracking customer interactions and bookings
- Robust analytics and reporting to measure campaign ROI
Cons
- Steep learning curve for non-marketers in small businesses
- Premium features become expensive quickly for local operations
- Lacks built-in niche tools like service-specific review management or local ad templates
Best For
Mid-sized carpet cleaning companies seeking scalable inbound marketing and CRM integration to grow beyond local tactics.
Pricing
Free CRM and basic tools; Marketing Hub Starter at $20/month, Professional at $800+/month (annual billing, scales with contacts).
Mailchimp
otherEmail marketing platform for designing campaigns and automating follow-ups to retain carpet cleaning customers.
Advanced behavioral automations that trigger personalized emails based on customer actions, ideal for post-service reminders or re-engagement campaigns
Mailchimp is a versatile email marketing platform that enables carpet cleaning businesses to build and manage customer lists, create promotional campaigns for services like deep cleans or seasonal specials, and automate follow-up sequences. It supports audience segmentation to target repeat customers or new leads effectively, with tools for landing pages and basic analytics to track campaign performance. While not designed specifically for the carpet cleaning industry, its general-purpose features provide a solid foundation for digital marketing efforts.
Pros
- Powerful email automation and segmentation for customer nurturing
- Intuitive drag-and-drop editor accessible for non-marketers
- Generous free plan suitable for small businesses
Cons
- No industry-specific templates or integrations for carpet cleaning services
- Costs increase significantly with growing contact lists
- Limited built-in CRM or booking features for service-based marketing
Best For
Small carpet cleaning businesses prioritizing affordable email campaigns and customer retention over specialized industry tools.
Pricing
Free for up to 500 contacts and 1,000 monthly sends; paid plans start at $13/month (Essentials) for 500 contacts, scaling to $350+/month (Premium) for larger audiences.
Conclusion
The top carpet cleaning marketing software options reviewed each bring unique strengths, but Jobber emerges as the leading choice, excelling in integrated field service and tailored marketing tools. Housecall Pro and Podium shine as strong alternatives, with Housecall Pro offering an all-in-one platform and Podium focusing on messaging and local visibility to boost lead generation.
Don’t miss the opportunity to grow your carpet cleaning business—start with Jobber, the top-ranked tool, to streamline operations and connect with customers more effectively.
Tools Reviewed
All tools were independently evaluated for this comparison