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Top 10 Best AI Video Creation Software of 2026

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Top 10 Best AI Video Creation Software of 2026

A roundup of top tools for ai video creation software, comparing HeyGen, InVideo, and Descript features for creators and teams.

20 min readUpdated Editorially scoped research
How we ranked these tools
01Editorial Scope

Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.

02Source Research

Search agents gather the source set and the review record, including transcriptions of video reviews and podcasts.

Read our full methodology →

Framework: Features 40% · Ease 30% · Value 30%

Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy

AI video creation platforms matter because teams need repeatable content pipelines that move from prompts to production assets, then into editing, subtitling, and distribution workflows. This comparison helps operators and technical evaluators weigh mechanisms like avatar-based generation, text-to-video control, template and automation options, and integration readiness for production use cases like marketing and internal comms.

HeyGen is the best pick for teams that need repeatable talking-head videos with consistent identity across languages, because its teleprompter-style avatar sync keeps script pacing, voiceover, and lip sync aligned, while InVideo fits marketing teams that want storyboard-to-video assembly from scripts with fast, template-driven motion layouts.

Editor’s top 3 picks

Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.

Editor pick
1

HeyGen

Teleprompter mode for avatar and talking-head delivery syncs script pacing with AI voiceover and lip sync.

Best for: Fits when teams need repeatable talking-head videos with localization and consistent presenter identity.

2

InVideo

Editor pick

Storyboard-to-video editing with template motion graphics accelerates consistent scene layout from scripts.

Best for: Fits when marketing teams need repeatable script-to-video assembly with consistent captions.

3

Descript

Editor pick

Transcript-first video editing where rewrites update timing and captions inside the same timeline view.

Best for: Fits when teams edit talking-head videos through script-first workflows with consistent captions.

Comparison Table

1
HeyGenBest overall
enterprise
9.4/10
Overall
2
8.8/10
Overall
3
8.7/10
Overall
4
enterprise
8.3/10
Overall
5
8.0/10
Overall
6
7.8/10
Overall
7
SMB
7.5/10
Overall
8
enterprise
7.1/10
Overall
9
6.8/10
Overall
10
6.7/10
Overall
#1

HeyGen

enterprise

AI video platform featuring customizable avatars and voice cloning.

9.4/10
Overall
Features9.4/10
Ease of Use9.4/10
Value9.4/10
Standout feature

Teleprompter mode for avatar and talking-head delivery syncs script pacing with AI voiceover and lip sync.

HeyGen’s core pipeline centers on avatar or talking-head scripts that drive on-screen delivery, then links synthesized speech to lip sync alignment. Multilingual dubbing lets a single creative brief produce multiple language outputs while maintaining the same presenter framing and pacing. The brand kit features support guardrails for reusable styling choices across batches.

A practical tradeoff is that avatar-centric output still benefits from script discipline and pacing checks before batch rendering, which differs from generative scene tools that iterate visually from prompts. HeyGen fits teams that need repeatable presenter videos for sales enablement, training, or localized announcements where character consistency matters more than photoreal scene generation.

Pros
  • +Teleprompter mode improves delivery pacing for talking-head content
  • +Multilingual dubbing keeps the same presenter framing across languages
  • +Lip sync alignment connects synthesized audio to avatar motion
  • +Brand kit enforcement helps standardize reusable visual styling
Cons
  • –Avatar-first workflow limits control for freeform generative scene composition
  • –Batch output quality depends on script timing and pronunciation checks
  • –Less suited to fully generative b-roll-heavy narratives without presenter anchors
Use scenarios
  • Sales enablement teams

    Localized product announcement presenter videos

    Faster campaign localization cycles

  • Customer education teams

    Consistent training updates from scripts

    Lower production effort per update

Show 2 more scenarios
  • HR communications teams

    Monthly policy briefings with branding

    Consistent internal messaging at scale

    Apply brand kit styling and batch render standardized presenter messages for employees.

  • Partner marketing teams

    Co-branded announcements with dubbing

    More region-specific content

    Use avatar lip sync and multilingual dubbing to align partner campaigns across regions.

Best for: Fits when teams need repeatable talking-head videos with localization and consistent presenter identity.

#2

InVideo

SMB

AI video creation platform with text-to-video generation and templates.

8.8/10
Overall
Features8.8/10
Ease of Use8.9/10
Value8.7/10
Standout feature

Storyboard-to-video editing with template motion graphics accelerates consistent scene layout from scripts.

InVideo’s core production path starts with script or prompt input, then produces editable scenes with timing and asset placement that can be adjusted in a timeline-style editor. Motion graphics templates help enforce consistent layouts across a batch, and auto-captioning supports faster localized publishing. A key fit signal for teams is the ability to iterate on multiple versions by swapping text, scenes, and brand kit elements instead of rebuilding a timeline from scratch.

A tradeoff appears in output variability for highly specific visuals, since template-based assembly can constrain camera movement and stylistic experimentation compared with prompt-first generators. InVideo fits best when production needs repeatable structures, like weekly campaign creatives and short-form ads with controlled typography and transitions.

Pros
  • +Storyboard-style editor ties script timing to scene assembly
  • +Template-driven motion graphics speed repeat campaigns
  • +Auto-captioning supports consistent subtitle styling across outputs
  • +Batch-friendly workflow supports multiple script variations
Cons
  • –Template constraints can limit novel visual direction
  • –Less control over generative camera behavior than prompt-first tools
  • –Advanced avatar workflows need extra authoring steps
  • –Generative video latency can slow large batch runs
Use scenarios
  • Growth marketing teams

    Weekly ad creative from reusable templates

    Faster creative turnaround per week

  • Content operations teams

    Batch production for long-form social series

    Consistent series look across episodes

Show 2 more scenarios
  • Localization teams

    Multilingual dubbing and subtitle delivery

    Quicker localized publishing

    Generates language-specific caption tracks aligned to the edited scenes.

  • Ecommerce marketers

    Product highlight videos for short-form

    Higher output throughput for listings

    Creates structured visuals with consistent typography and timed transitions for catalogs.

Best for: Fits when marketing teams need repeatable script-to-video assembly with consistent captions.

#3

Descript

SMB

AI video and audio editing platform with text-based editing and transcription.

8.7/10
Overall
Features8.7/10
Ease of Use8.6/10
Value8.8/10
Standout feature

Transcript-first video editing where rewrites update timing and captions inside the same timeline view.

Descript turns edited transcripts and audio into video timelines, so speaker changes and rewrites can drive on-screen results. It combines an in-editor timeline with voice-focused editing, including voice cloning and automated captioning that match the selected script.

Generative tools also support new shots and re-timed segments, which helps assemble talking-head and cutdown-style videos without rebuilding every edit. Export and collaboration center on keeping a single source of truth for script, timing, and captions across video revisions.

Pros
  • +Transcript-driven editing keeps script changes aligned to cut timing
  • +Voice cloning and speaker editing workflows reduce re-recording loops
  • +Auto-captioning stays tightly coupled to timeline edits
  • +Timeline revisions propagate across caption and narration updates
Cons
  • –Avatar-based video output and lip sync depth are less extensive than specialist generators
  • –Complex multi-character scenes require more manual timeline work
  • –Advanced automation needs more workflow discipline than API-first systems
  • –High-volume batch generation is not the core focus versus render pipelines
Use scenarios
  • Social video creators

    Publish captioned spoken-word clips

    Publishable spoken-word videos

  • Interview and lecture editors

    Remove unwanted segments quickly

    Shorter organized recordings

Show 2 more scenarios
  • Remote podcast teams

    Edit browser-recorded sessions

    Faster edited deliverables

    Remote teams record conversations in a web workflow and refine the resulting timeline in the same workspace.

  • Internal comms teams

    Convert meeting recordings into clips

    Shareable meeting highlights

    Teams use transcript and speaker-focused editing to condense long meetings into shareable highlights.

Best for: Fits when teams edit talking-head videos through script-first workflows with consistent captions.

#4

Synthesia

enterprise

AI video generation platform with avatar-based content creation.

8.3/10
Overall
Features8.3/10
Ease of Use8.3/10
Value8.3/10
Standout feature

Brand kit enforcement that applies consistent assets and style rules during avatar video generation, not only during final export.

Synthesia turns scripted copy into avatar-based videos with AI voiceover synthesis and built-in character controls for consistent talking-head outputs. The workflow emphasizes authoring around templates, scenes, and brand assets so teams can generate many variants from a single production setup.

Pros
  • +Avatar talking-head generation supports scripted pacing without timeline setup
  • +Brand kit enforcement keeps colors and assets consistent across batches
  • +Multilingual dubbing and captions stay aligned to the same script
  • +Render queue supports batch production for large video libraries
Cons
  • –Scene-level storytelling is limited compared to general text-to-video generators
  • –Avatar realism depends on selection and requires governance over character use
  • –Advanced motion graphics templating needs manual template preparation
  • –API video generation for custom automation has fewer controls than editor-based tools
Use scenarios
  • Marketing teams

    Generate presenter video variants

    Consistent versions for audiences

  • Localization and comms

    Localize scripted presenter videos

    Localized releases from one script

Show 2 more scenarios
  • Enablement teams

    Produce caption-ready instructional clips

    Repeatable short training videos

    Teams create short scripted videos with presenter narration that ships with caption-ready output.

  • Compliance and training

    Standardize procedural training videos

    Presenter-led training materials

    Training teams produce consistent instructional content with captions for communicating rules and required procedures.

Best for: Fits when teams need repeatable avatar spokesperson videos from scripts with multilingual and caption outputs.

#5

Pictory

SMB

AI-powered tool that converts long-form text and video into short video clips.

8.0/10
Overall
Features8.0/10
Ease of Use8.0/10
Value8.0/10
Standout feature

Brand kit enforcement applies visual rules across generated scenes during batch export.

Pictory is geared toward faceless video automation where the starting point is usually a script, a source library, or a pre-recorded clip set. It produces drafts that include scene structure, auto-captioning, and caption styling so text overlays stay aligned with the narration pace. Brand kit enforcement and export presets help keep aspect ratios and visual styling consistent across batches.

Pros
  • +Script-driven storyboard-to-video drafts reduce edit time per asset
  • +Auto-captioning plus caption styling keeps narration readable at export
  • +Batch creation supports consistent formatting across many variants
  • +Brand kit enforcement keeps typography and colors consistent
Cons
  • –Manual fine-grain timing control is weaker than dedicated timeline editors
  • –Complex multi-layer motion graphics require template discipline
  • –Avatar lip sync and talking head control are not the center of workflow
Use scenarios
  • Marketing ops teams

    Batch social ads from one script

    Faster variant turnaround

  • L&D content teams

    Training videos from outline scripts

    Consistent learning modules

Show 1 more scenario
  • Media producers

    Speed editing for recap reels

    Lower production latency

    Generates edit drafts from source clips and exports with preset formats.

Best for: Fits when marketing and training teams need repeatable video drafts from scripts with consistent captions and branding.

#6

Veed.io

SMB

AI video editing and creation platform with text-to-video and subtitles.

7.8/10
Overall
Features7.8/10
Ease of Use7.9/10
Value7.7/10
Standout feature

Integrated online timeline editor that keeps AI captions and voiceover output editable for timing and styling control.

Veed.io turns scripts and assets into short videos using an integrated editor plus AI-assisted generation features. The workflow centers on an online timeline editor with templates for captions, transitions, and layout, which helps teams produce consistent outputs across recurring formats.

Pros
  • +Timeline editor supports precise caption timing and scene assembly
  • +Auto-captioning and caption styling reduce manual subtitle cleanup
  • +AI voiceover synthesis shortens voiceover production cycles
  • +Aspect ratio presets and render settings fit common publishing formats
Cons
  • –Generative video controls are lighter than research-first tools
  • –Advanced avatar and lip sync tuning needs iterative manual edits
  • –Batch variation workflows can require repeated setup per template
  • –API surface for video generation and task automation is limited
Use scenarios
  • Creators and small marketing teams

    Generate editable draft videos

    Editable first-pass videos

  • Social media marketing teams

    Caption and format short promo videos

    Ready-to-publish social drafts

Show 2 more scenarios
  • Small video and content teams

    Export separate timeline segments

    Segments ready for sharing

    Teams mark cut points on a timeline and export distinct sections for posts, training clips, or reviews.

  • Training and instructional teams

    Publish annotated walkthroughs

    Shareable walkthroughs

    Teams record screens or webcams and then add timeline edits, overlays, and captions for learning content.

Best for: Fits when teams need fast, repeatable social and marketing video production with caption and voice workflow automation.

#7

Pika

SMB

AI video generation platform for text-to-video and image-to-video creation.

7.5/10
Overall
Features7.5/10
Ease of Use7.5/10
Value7.5/10
Standout feature

Talking-head style generations with lip-sync alignment designed for conversational avatar shots.

Pika is a text-to-video and image-to-video generator focused on rapid iteration for production teams that need multiple shot options fast.

Pros
  • +Fast prompt-to-clip loop for generating many shot candidates quickly
  • +Avatar and talking-head style generations work well for character-focused footage
  • +Lip-sync alignment is usable for conversational scene drafts
  • +Image-to-video helps convert existing frames into new motion directions
Cons
  • –Shot continuity remains inconsistent across longer story sequences
  • –Scene-by-scene control can be limited versus a timeline editor workflow
  • –High detail prompts can increase generation artifacts and flicker
  • –Automation and API surface are not geared toward enterprise governance
Use scenarios
  • Social media creators

    Create motion clips from prompts

    Motion assets for social

  • Video creators and production teams

    Generate shots for trailer edits

    Stylized source shots

Show 2 more scenarios
  • Creators of character clips

    Animate face to match audio

    Short talking image videos

    Users animate a still face with lip-synced output driven by supplied speech, singing, or other audio.

  • Fashion designers

    Turn outfit images into animations

    Rapid concept variations

    Design teams convert outfit images or descriptions into short animated looks for early campaign exploration.

Best for: Fits when teams need rapid concepting and avatar-based takes before investing in deeper editing.

#8

D-ID

enterprise

AI video platform specializing in talking head avatars from photos.

7.1/10
Overall
Features7.1/10
Ease of Use7.0/10
Value7.2/10
Standout feature

Avatar generation workflow optimized for multilingual speaking renders from the same script.

D-ID is an AI video creation solution built around avatar-based video generation instead of general purpose text-to-video.

Pros
  • +Strong avatar-based video generation for consistent speaking shots
  • +Multilingual dubbing keeps one scene concept across multiple languages
  • +API supports programmatic video generation and batch rendering workflows
  • +Aspect ratio presets help production targeting without manual cropping
Cons
  • –Less flexible for cinematic generative b-roll than general text-to-video tools
  • –Lip sync quality can vary across prompts and speaking styles
  • –Project management features for multi-scene timelines are limited
  • –Requires careful prompt discipline to keep avatar character consistency
Use scenarios
  • Support and customer success teams

    Produce scripted avatar responses

    Consistent spoken responses

  • Social media teams and agencies

    Publish avatar talking-head variations

    More short-form variations

Show 2 more scenarios
  • Learning and development teams

    Turn scripts into presenter videos

    Reusable training content

    Teams generate presenter-led instructional videos from written training scripts without recording each presenter segment.

  • Developers and platform operators

    Batch generate avatar videos via API

    Embedded generation in pipelines

    Developers generate avatar videos from structured scripts with reference images or audio using the API for automation.

Best for: Fits when marketing teams need repeatable avatar speaking videos with multilingual outputs.

#9

Steve.AI

SMB

AI video creation tool for text-to-video and animation generation.

6.8/10
Overall
Features6.8/10
Ease of Use6.8/10
Value6.8/10
Standout feature

Avatar lip sync alignment designed to stay synchronized when voiceover pacing changes across script revisions.

Steve.AI turns scripts into avatar-style talking-head videos with scene sequencing and render outputs organized for batch production. The workflow focuses on avatar performance control, text-to-video generation, and production-ready formatting such as aspect ratio presets and caption output.

Pros
  • +Avatar talking-head pipeline keeps character delivery consistent across batches
  • +Lip sync alignment reduces manual retiming for narration changes
  • +Caption output supports faster post-production for faceless videos
  • +Batch-friendly render workflow supports high-volume script variants
Cons
  • –Avatar-centric workflow limits fine control for fully custom motion graphics scenes
  • –Scene-level edits require workflow re-renders instead of non-destructive timeline adjustments
  • –Generative B-roll options can be narrower than tools focused on stock-catalog video assembly
  • –Multilingual dubbing workflows need clearer routing for per-scene language control
Use scenarios
  • Content creators and communications

    Build scenes from source audio

    Narrated videos aligned to audio

  • Brand and product marketing

    Assemble brand stories from assets

    Structured brand videos

Show 2 more scenarios
  • Marketing teams and comms

    Draft animated explainer videos

    Explainer drafts ready for review

    Users convert short scripts into animated scenes with narration and editable timing for review workflows.

  • Social media teams and freelancers

    Create captioned vertical reels

    Captioned short-form drafts

    Users convert prompts or short scripts into vertical story videos with scenes, voiceover, music, and captions.

Best for: Fits when teams need avatar-based talking videos from scripts with consistent lip sync and repeatable renders.

#10

Gliacloud

SMB

AI video generation platform for converting text and articles into videos.

6.7/10
Overall
Features6.7/10
Ease of Use6.7/10
Value6.7/10
Standout feature

Template-based scene assembly for avatar-style talking-head output with batch render control.

Gliacloud targets teams that need high-volume AI video generation with workflow controls around templates, assets, and render batches. It focuses on avatar-based and talking-head style output workflows, plus scene assembly that supports reusable production patterns.

Pros
  • +Batch-oriented generation supports repeatable video jobs at scale
  • +Avatar and talking-head workflows fit consistent character output
  • +Caption and localization steps reduce manual subtitle rework
  • +Template-driven scene assembly speeds up production reuse
Cons
  • –Limited visibility into pipeline internals makes debugging slower
  • –Automation depth depends on preset configuration more than open scripting
  • –Custom styling controls can feel constrained for advanced typography
  • –Render queue behavior lacks fine-grained throughput controls
Use scenarios
  • Social media teams

    Generate captioned vertical multi-scene reels

    Publish-ready reel drafts

  • Publishers and editorial teams

    Repurpose articles into narrated videos

    Shareable video versions of articles

Show 2 more scenarios
  • Marketing production teams

    Run recurring campaign video production

    Repeatable campaign content

    Agencies reuse personas, scenes, scripts, and formatting settings to keep repeated campaign assets consistent.

  • Content marketers and ecommerce teams

    Convert product copy into promo videos

    Reusable promotional video assets

    Users convert marketing copy and product stories into short social distribution videos built from reusable assets.

Best for: Fits when teams run frequent avatar-style video batches and need repeatable render management.

Conclusion

After evaluating 10 ai video creation software, HeyGen stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.

Our Top Pick
HeyGen

Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.

Frequently Asked Questions About Ai Video Creation Software

Which tool is better for storyboard-style production assembly, InVideo or Veed.io?
InVideo links voiceover pacing to scene timing in a storyboard-to-video pipeline, then accelerates output with template motion graphics. Veed.io focuses on an integrated online timeline editor where AI captions and voiceover output stay editable for timing and styling control.
How does HeyGen handle multilingual talking-head localization compared with Synthesia?
HeyGen uses teleprompter mode to sync script pacing to AI voiceover synthesis and lip sync alignment, then produces multilingual versions of the same avatar performance. Synthesia also generates multilingual dubbing inside its avatar video generation workflow while enforcing character and branding controls across variants.
Which platforms offer an API video generation surface suitable for automation, D-ID or Gliacloud?
D-ID provides an API surface aimed at repeatable avatar video generation and batch rendering. Gliacloud is built around high-volume workflow controls that run render batches as repeatable jobs, which fits batch automation even when work starts from templates and assets.
What breaks if an organization relies on brand kit enforcement at export time instead of generation time?
Pictory applies brand kit enforcement during batch export, so generated drafts inherit the rules during the export step rather than altering early scene structure. Synthesia applies brand kit enforcement during avatar video generation, so style drift is less likely when multiple language variants and scene variants are produced from the same setup.
When does Descript become a better fit than a prompt-first generator like Pika?
Descript centers on transcript-first editing where rewrites update timing and captions inside the same timeline view. Pika is better suited to prompt-driven scene iteration that narrows toward the best clips before deeper assembly.
How do lip sync alignment workflows differ between Steve.AI and Pika?
Steve.AI is built to keep avatar lip sync aligned as voiceover pacing changes across script revisions. Pika supports avatar-oriented generations with edit-friendly outputs and lip-sync alignment, but it is oriented toward rapid iteration of takes rather than long-form pacing control.
Where does data migration or reusability fall short when switching between template-driven assembly tools?
InVideo emphasizes template motion graphics reuse tied to its storyboard-style editor, so existing structured scripts and scene layouts port better than free-form prompt history. Pictory emphasizes brand enforcement settings and render presets for batch drafts, so migrating clip-level edits from a timeline-centric workflow can require re-creating the captioned draft structure.
What tradeoff occurs when a team uses avatar-based video creation tools instead of text-to-video scene generation tools?
Avatar tools like HeyGen and Synthesia constrain output to talking-head or avatar performance with teleprompter or spokesperson-style delivery. Scene-focused generators like InVideo and Pika can produce shot variation beyond a single presenter format, but they do not provide the same presenter identity consistency across languages.
How should teams handle render queue throughput and batch rendering when producing many localized videos?
Gliacloud organizes high-volume generation as repeatable render batches with workflow controls around templates and assets. D-ID and HeyGen support batch-like generation patterns for multilingual outputs, but D-ID’s API surface is the stronger fit for queue-driven automation when jobs must be triggered programmatically.

Tools reviewed

Primary sources checked during evaluation.

Referenced in the comparison table and product reviews above.

How to Choose the Right Ai Video Creation Software

We separate options by how they turn your inputs into usable video outputs, and how much control you get over quality and brand consistency. Look hardest at output control, prompt handling, and licensing terms so your results match your actual workflow.

Output control for framing and quality

Why it matters

Output control for framing and quality matters because AI video can shift crops, motion feel, and clarity between generations. If you can’t lock format and quality targets, publishing-ready clips become unpredictable.

How to check

Generate the same short scene twice and compare crop behavior, sharpness, and motion stability. Change aspect ratio and resolution where available, then confirm the product preserves your intended framing.

Prompt handling and editing control

Why it matters

Prompt handling and editing control decide whether tiny wording changes produce consistent results or complete drift. Strong controls help you refine scenes without starting over.

How to check

Use one prompt, then adjust only a single detail (time of day or camera distance) and see how specifically the output changes. If the tool supports iterative edit, rerun with the same starting material and verify the edit lands as expected.

Voice, captions, and timing options

Why it matters

Voice and captions affect whether your videos match your intended audience and platforms. Timing options also reduce the mismatch that can occur between spoken content and on-screen text.

How to check

Create a clip with a short script and captions. Confirm you can choose caption style and language, and check that caption timing lines up with key spoken moments.

Style and assets you can reuse

Why it matters

Style and assets you can reuse matter when you want consistent characters, scenes, or visuals across a campaign. Reuse reduces rework and variation across outputs.

How to check

Provide the tool with a simple brand or style reference and generate multiple variants. Then ask whether you can reuse the same reference across new projects and whether characters or visual elements stay consistent.

Export formats and end-to-end workflow

Why it matters

Export formats and end-to-end workflow matter because publishing pipelines fail when outputs don’t match your player, editing tool, or delivery requirements. You want predictable files without extra conversion steps.

How to check

Export a finished clip and verify the delivered formats, codec behavior, and whether captions can be exported or remapped. Import the output into a basic editor/player you already use and confirm playback and subtitle alignment.

Usage rights and output licensing clarity

Why it matters

Usage rights and output licensing clarity matters because AI video often includes hidden constraints that affect commercial use, distribution, or reuse in campaigns. Unclear terms can block publication later.

How to check

In the documentation and terms, look specifically for commercial use rights for generated video. Ask how third-party content in prompts or references is handled, and whether you receive usable rights for marketing distribution.

Red flags

  • Output control is limited, and crop/quality shifts between runs
  • Prompt changes cause unpredictable drift with no workable revision path
  • Licensing language is vague about commercial distribution of outputs

Fit by situation

  • If you need publish-ready clips across multiple aspect ratios, prioritize output control for framing and quality.
  • If you’re refining scenes after feedback, prioritize prompt handling and editing control.
  • If you must ship videos with readable captions on schedule, prioritize voice, captions, and timing options.
Commissioned Research

Funding and competing interests

This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.

They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.

Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →

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