Quick Overview
- 1#1: Gong - AI-powered conversation intelligence platform that records, transcribes, and analyzes sales calls to provide actionable insights and coaching.
- 2#2: Outreach - AI-driven sales engagement platform that automates personalized sequences across email, calls, and LinkedIn to boost revenue.
- 3#3: Salesloft - Revenue orchestration platform leveraging AI to guide sales conversations, prioritize deals, and improve team performance.
- 4#4: Chorus.ai - Conversation intelligence tool that uncovers key insights from sales meetings and customer interactions using AI analysis.
- 5#5: Salesforce Einstein - AI infused into Salesforce CRM to predict sales outcomes, recommend actions, and automate routine sales tasks.
- 6#6: Drift - Conversational AI platform with chatbots that engage website visitors in real-time to qualify leads and book meetings.
- 7#7: Lavender - AI email and LinkedIn coach that scores messages and suggests improvements to increase sales reply rates.
- 8#8: Conversica - AI Revenue Digital Assistant that conducts personalized conversations with leads to nurture and convert opportunities.
- 9#9: Regie - Generative AI platform for creating and personalizing sales emails, cadences, and content at scale.
- 10#10: Clari - AI-powered revenue platform that provides sales forecasting, pipeline management, and execution guidance.
Tools were ranked by their ability to deliver actionable insights, automate high-impact tasks, offer intuitive usability, and provide measurable value, ensuring they align with the demands of modern sales operations.
Comparison Table
AI sales assistant software has transformed sales workflows, offering tools to automate outreach, analyze interactions, and enhance customer engagement. This comparison table explores leading platforms like Gong, Outreach, Salesloft, Chorus.ai, Salesforce Einstein, and more, examining key features, integration capabilities, and performance metrics to help readers identify the best fit for their team’s unique needs. By breaking down these solutions side-by-side, professionals can gain clarity on how each tool drives efficiency and supports strategic sales goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Gong AI-powered conversation intelligence platform that records, transcribes, and analyzes sales calls to provide actionable insights and coaching. | specialized | 9.5/10 | 9.8/10 | 9.2/10 | 8.7/10 |
| 2 | Outreach AI-driven sales engagement platform that automates personalized sequences across email, calls, and LinkedIn to boost revenue. | specialized | 9.1/10 | 9.4/10 | 8.5/10 | 8.2/10 |
| 3 | Salesloft Revenue orchestration platform leveraging AI to guide sales conversations, prioritize deals, and improve team performance. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 7.8/10 |
| 4 | Chorus.ai Conversation intelligence tool that uncovers key insights from sales meetings and customer interactions using AI analysis. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 7.9/10 |
| 5 | Salesforce Einstein AI infused into Salesforce CRM to predict sales outcomes, recommend actions, and automate routine sales tasks. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 7.5/10 |
| 6 | Drift Conversational AI platform with chatbots that engage website visitors in real-time to qualify leads and book meetings. | specialized | 8.4/10 | 9.1/10 | 8.0/10 | 7.6/10 |
| 7 | Lavender AI email and LinkedIn coach that scores messages and suggests improvements to increase sales reply rates. | specialized | 8.2/10 | 8.5/10 | 9.0/10 | 7.6/10 |
| 8 | Conversica AI Revenue Digital Assistant that conducts personalized conversations with leads to nurture and convert opportunities. | specialized | 8.2/10 | 8.7/10 | 7.6/10 | 7.4/10 |
| 9 | Regie Generative AI platform for creating and personalizing sales emails, cadences, and content at scale. | specialized | 8.6/10 | 9.1/10 | 8.4/10 | 8.0/10 |
| 10 | Clari AI-powered revenue platform that provides sales forecasting, pipeline management, and execution guidance. | enterprise | 8.4/10 | 9.2/10 | 7.6/10 | 7.9/10 |
AI-powered conversation intelligence platform that records, transcribes, and analyzes sales calls to provide actionable insights and coaching.
AI-driven sales engagement platform that automates personalized sequences across email, calls, and LinkedIn to boost revenue.
Revenue orchestration platform leveraging AI to guide sales conversations, prioritize deals, and improve team performance.
Conversation intelligence tool that uncovers key insights from sales meetings and customer interactions using AI analysis.
AI infused into Salesforce CRM to predict sales outcomes, recommend actions, and automate routine sales tasks.
Conversational AI platform with chatbots that engage website visitors in real-time to qualify leads and book meetings.
AI email and LinkedIn coach that scores messages and suggests improvements to increase sales reply rates.
AI Revenue Digital Assistant that conducts personalized conversations with leads to nurture and convert opportunities.
Generative AI platform for creating and personalizing sales emails, cadences, and content at scale.
AI-powered revenue platform that provides sales forecasting, pipeline management, and execution guidance.
Gong
specializedAI-powered conversation intelligence platform that records, transcribes, and analyzes sales calls to provide actionable insights and coaching.
Revenue Intelligence engine that analyzes 100% of customer interactions for precise deal risk forecasting and personalized coaching.
Gong is an AI-powered revenue intelligence platform that automatically records, transcribes, and analyzes sales calls and meetings to deliver actionable insights. It provides conversation intelligence, sales coaching recommendations, deal forecasting, and buyer sentiment analysis to help teams close deals faster. By integrating deeply with CRMs like Salesforce, Gong transforms raw interaction data into strategic revenue growth tools.
Pros
- Advanced AI-driven conversation analytics and real-time insights
- Powerful sales coaching and performance tracking tools
- Seamless integrations with major CRMs and robust deal forecasting
Cons
- High pricing makes it less accessible for small teams
- Requires cultural shift for consistent call recording adoption
- Steep initial learning curve for full feature utilization
Best For
Mid-to-enterprise sales teams focused on data-driven coaching, forecasting, and revenue optimization.
Pricing
Custom enterprise pricing; typically $100-$150 per user per month, with annual contracts and volume discounts.
Outreach
specializedAI-driven sales engagement platform that automates personalized sequences across email, calls, and LinkedIn to boost revenue.
Kaia AI Sales Coach, delivering personalized, real-time coaching and predictive insights directly within sales workflows
Outreach is a leading sales engagement platform that uses AI to automate personalized outreach sequences, track buyer interactions, and provide actionable insights for sales teams. Its AI-powered Kaia coach offers real-time guidance during calls, conversation intelligence analyzes engagement, and predictive analytics prioritize leads to boost pipeline efficiency. Designed for scaling sales operations, it integrates deeply with CRMs like Salesforce to streamline workflows.
Pros
- Powerful AI sales coaching with Kaia for real-time deal insights
- Advanced sequence automation and multi-channel engagement tracking
- Seamless CRM integrations and robust analytics for data-driven decisions
Cons
- Steep learning curve for complex setups
- High enterprise-level pricing not ideal for small teams
- Occasional performance lags with large datasets
Best For
Mid-to-large sales teams in enterprises seeking scalable AI-driven outreach and coaching to accelerate revenue growth.
Pricing
Custom enterprise pricing via quote; typically $100-$150/user/month for core plans, with add-ons for advanced AI features.
Salesloft
specializedRevenue orchestration platform leveraging AI to guide sales conversations, prioritize deals, and improve team performance.
Conversation Intelligence with AI coaching that analyzes calls in real-time for actionable sales improvement insights
Salesloft is a robust sales engagement platform enhanced with AI capabilities to automate outreach, manage pipelines, and deliver insights for sales teams. It excels in creating personalized email cadences, conversation intelligence through call analysis, and AI-powered coaching recommendations. The platform integrates deeply with CRMs like Salesforce to unify sales activities and boost productivity across the revenue cycle.
Pros
- Comprehensive AI-driven conversation intelligence and coaching
- Powerful cadence automation with personalization at scale
- Deep integrations with CRM and analytics for data-driven decisions
Cons
- High pricing suitable mainly for enterprises
- Steeper learning curve for full feature utilization
- Limited standalone AI assistant functionality without broader platform
Best For
Mid-to-large sales teams in enterprises seeking an all-in-one AI-enhanced engagement platform.
Pricing
Custom enterprise pricing starting around $100-150/user/month (billed annually); no public tiers, requires demo.
Chorus.ai
specializedConversation intelligence tool that uncovers key insights from sales meetings and customer interactions using AI analysis.
Revenue Intelligence that scores deals and predicts outcomes based on conversation patterns
Chorus.ai is an AI-powered conversation intelligence platform tailored for sales teams, automatically recording, transcribing, and analyzing sales calls and meetings. It extracts key insights such as talk-to-listen ratios, customer sentiment, competitor mentions, and deal risks to help reps improve performance. Integrated with CRMs like Salesforce, it enables coaching, pipeline forecasting, and revenue intelligence to drive better sales outcomes.
Pros
- Highly accurate transcription and multi-language support
- Advanced AI insights for coaching and deal forecasting
- Robust integrations with CRM and sales tools
Cons
- Premium pricing limits accessibility for small teams
- Steep learning curve for advanced analytics
- Relies heavily on call recording, less effective for non-voice interactions
Best For
Enterprise sales teams and managers focused on call analysis, rep coaching, and revenue optimization.
Pricing
Custom enterprise pricing; typically starts at $100-150 per user/month with annual contracts.
Salesforce Einstein
enterpriseAI infused into Salesforce CRM to predict sales outcomes, recommend actions, and automate routine sales tasks.
Einstein Copilot, a generative AI assistant that delivers contextual, real-time sales guidance directly within Salesforce workflows.
Salesforce Einstein is an AI layer integrated into the Salesforce CRM platform, designed to supercharge sales teams with predictive analytics, automation, and intelligent insights. It provides features like lead and opportunity scoring, next-best-action recommendations, sales forecasting, and conversational AI via Einstein Copilot to optimize pipelines and boost productivity. Leveraging machine learning on CRM data, it delivers personalized guidance and automates routine tasks for more efficient selling.
Pros
- Deep integration with Salesforce CRM for seamless data-driven AI insights
- Advanced predictive scoring and forecasting powered by machine learning
- Einstein Copilot for real-time conversational assistance in sales workflows
Cons
- High cost as an add-on to expensive Salesforce subscriptions
- Steep learning curve due to platform complexity
- Not ideal as a standalone tool; requires full Salesforce ecosystem
Best For
Enterprise sales teams heavily invested in Salesforce CRM looking for sophisticated AI enhancements to scale operations.
Pricing
Add-on to Salesforce CRM plans; Einstein for Sales starts at ~$75/user/month (billed annually), scaling with features and volume.
Drift
specializedConversational AI platform with chatbots that engage website visitors in real-time to qualify leads and book meetings.
Autonomous AI playbooks that handle full sales conversations, qualify leads, and book meetings without human intervention
Drift is a conversational AI platform designed for sales and marketing teams, featuring intelligent chatbots that engage website visitors in real-time to qualify leads and book meetings. Its AI Sales Assistant automates personalized conversations based on visitor behavior, CRM data, and intent signals, routing high-value prospects to sales reps. The platform integrates deeply with tools like Salesforce and HubSpot, providing analytics to optimize revenue generation.
Pros
- Powerful AI-driven lead qualification and meeting booking
- Robust integrations with major CRMs and sales tools
- Real-time personalization and analytics for revenue optimization
Cons
- High pricing for full AI capabilities
- Steep learning curve for advanced playbook customization
- More marketing-oriented than pure sales AI focus
Best For
Mid-to-large B2B sales and marketing teams seeking 24/7 conversational AI to accelerate pipeline velocity.
Pricing
Free limited plan; Basic at $49/month; Professional starts at $2,500/month; Enterprise custom pricing.
Lavender
specializedAI email and LinkedIn coach that scores messages and suggests improvements to increase sales reply rates.
AI-powered email grader that scores drafts in real-time and suggests personalized improvements based on proven high-reply templates
Lavender (lavender.ai) is an AI-powered sales coaching platform designed to help sales reps improve their email outreach and calls through real-time analysis and feedback. It scans emails for optimal tone, length, personalization, and structure, providing instant scores and coaching tips to increase reply rates. The tool also offers call recording analysis, pipeline health insights, and team performance dashboards to drive better sales outcomes.
Pros
- Seamless Gmail and Outlook integrations for effortless email coaching
- Actionable, data-driven insights that improve reply rates
- Real-time feedback and team analytics for scalable sales improvement
Cons
- Limited full automation compared to more comprehensive AI assistants
- Higher pricing may not suit very small teams
- Call coaching requires recordings and has occasional accuracy gaps
Best For
Mid-sized sales teams focused on optimizing email sequences and rep coaching without complex CRM overhauls.
Pricing
Starts at $49/user/month (billed annually) for Starter plan, $79/user/month for Team, with custom Enterprise options.
Conversica
specializedAI Revenue Digital Assistant that conducts personalized conversations with leads to nurture and convert opportunities.
AI Revenue Agents that autonomously conduct full sales conversations across channels to qualify and convert leads
Conversica is an AI-powered revenue intelligence platform that deploys autonomous AI Revenue Agents to engage leads and prospects via email, SMS, and web chat. It qualifies opportunities, nurtures leads through human-like conversations, and schedules meetings to accelerate the sales pipeline. The solution integrates deeply with CRMs like Salesforce and provides detailed analytics on engagement performance.
Pros
- Proven ROI with high lead qualification rates and meeting bookings
- Multi-channel engagement (email, SMS, chat) with human-like AI conversations
- Robust CRM integrations and compliance features like TCPA adherence
Cons
- Enterprise-level pricing requires custom quotes and can be expensive
- Setup and customization involve a learning curve for non-technical users
- Limited inbound capabilities compared to some newer competitors
Best For
Mid-to-large sales organizations seeking scalable, automated outbound lead engagement and qualification.
Pricing
Custom enterprise pricing, typically starting at $50,000+ annually based on volume and features.
Regie
specializedGenerative AI platform for creating and personalizing sales emails, cadences, and content at scale.
AI Playbooks for building and deploying standardized, data-driven sales sequences that adapt to buyer stages
Regie.ai is an AI-powered sales enablement platform designed to help sales and marketing teams generate personalized content at scale, including emails, LinkedIn posts, proposals, and call scripts. It leverages AI trained on proven sales strategies to create tailored outreach based on ideal customer profiles (ICPs) and integrates with CRMs like Salesforce for data enrichment. The tool emphasizes playbooks for standardizing buyer journeys, making it efficient for high-volume prospecting.
Pros
- Exceptional personalization using ICPs and CRM data for hyper-targeted content
- AI Playbooks enable scalable, repeatable sales strategies across teams
- Fast generation of high-quality emails, social posts, and sales collateral
Cons
- Primarily focused on content creation rather than real-time conversational AI assistance
- Pricing can be steep for solo users or very small teams
- Requires initial setup and tweaking to minimize AI-generated inaccuracies
Best For
Sales development reps (SDRs) and revenue teams in mid-sized companies seeking to automate and personalize outbound prospecting at scale.
Pricing
Pro plan at $59/user/month (billed annually), Business at $99/user/month, Enterprise custom; free trial available.
Clari
enterpriseAI-powered revenue platform that provides sales forecasting, pipeline management, and execution guidance.
Clari Copilot AI assistant for predictive deal insights and automated forecasting adjustments
Clari is an AI-powered revenue operations platform that serves as a sales assistant by providing accurate forecasting, pipeline management, and actionable insights to drive predictable revenue growth. It leverages AI to analyze CRM data, identify risks in deals, and offer real-time guidance for sales teams. The tool excels in enterprise environments, helping align sales, finance, and leadership on revenue goals through intelligent automation and analytics.
Pros
- Highly accurate AI-driven forecasting with proven risk detection
- Seamless integrations with Salesforce, HubSpot, and other CRMs
- Real-time deal insights and collaborative forecasting tools
Cons
- Expensive enterprise pricing not ideal for SMBs
- Steep learning curve and lengthy onboarding process
- Limited customization for non-standard sales processes
Best For
Enterprise sales teams with complex pipelines needing precise revenue forecasting and cross-functional alignment.
Pricing
Quote-based enterprise pricing, typically $75-150 per user per month with annual commitments and minimum seat requirements.
Conclusion
This year’s top AI sales assistant software offerings span conversation intelligence, automated engagement, revenue guidance, and content creation, all designed to elevate sales performance. Gong stands out as the top choice, excelling at turning sales calls into actionable coaching insights that drive results. Close behind, Outreach and Salesloft offer robust alternatives: the former masters personalized sequences across channels, while the latter prioritizes conversation guidance and team improvement.
Don’t miss the chance to transform your sales process—dive into Gong’s powerful conversation intelligence today, or explore Outreach or Salesloft to find the tool that aligns best with your team’s unique goals.
Tools Reviewed
All tools were independently evaluated for this comparison