From staggering valuations to dynamic consumer trends, the global beauty and personal care industry, which is projected to reach a colossal $800 billion by 2030, is experiencing a transformative revolution driven by powerful digital forces and an insatiable demand for conscious, high-performance products.
Key Takeaways
- The global beauty and personal care market size was valued at USD 571.4 billion in 2022 and is expected to grow to USD 800.2 billion by 2030 at a CAGR of 4.3% from 2023 to 2030
- In 2023, the U.S. beauty industry generated over $100 billion in retail sales, marking a 14% increase from 2022
- The skincare segment dominated the beauty market with a 40% revenue share in 2022, valued at approximately $228.6 billion globally
- 72% of global consumers aged 18-34 increased beauty spending post-pandemic in 2023 surveys
- Women aged 25-44 represent 42% of skincare product purchasers worldwide in 2023
- 65% of U.S. Gen Z consumers prefer clean beauty brands, up from 52% in 2021
- Skincare products account for 37% of global beauty sales by volume in 2023
- Hair colorants represent 22% of the hair care market revenue worldwide in 2023, valued at USD 19.5 billion
- Lipstick sales globally reached 4.2 billion units in 2022, dominating color cosmetics
- E-commerce accounted for 26% of global beauty sales in 2023, up from 19% in 2021
- Amazon holds 38% market share in U.S. online beauty sales in 2023
- China's Tmall beauty GMV reached RMB 150 billion in 2023 Double 11 event
- 75% of sustainable beauty brands use recyclable packaging in 2023 launches
- 82% of consumers prefer brands with transparent supply chains in beauty per 2023 surveys
- Vegan beauty products grew 29% YoY to USD 20.8 billion globally in 2023
The global beauty industry is experiencing massive growth driven by skincare and online sales.
Consumer Behavior
- 72% of global consumers aged 18-34 increased beauty spending post-pandemic in 2023 surveys
- Women aged 25-44 represent 42% of skincare product purchasers worldwide in 2023
- 65% of U.S. Gen Z consumers prefer clean beauty brands, up from 52% in 2021
- In China, 58% of beauty buyers are under 30, driving 70% of live-stream sales in 2023
- 81% of European consumers read ingredient labels before buying personal care products in 2023
- Men's grooming product usage among millennials rose to 55% globally in 2023 from 40% in 2019
- 47% of Indian consumers switched to premium beauty products in 2023 due to aspiration
- 62% of Brazilian women use makeup daily, highest in Latin America per 2023 surveys
- In the UK, 39% of consumers aged 35+ prioritize anti-aging skincare in 2023 purchases
- 74% of South Korean consumers repurchase K-beauty brands based on social media influence in 2023
- Global boomers (55+) account for 28% of luxury beauty spending in 2023
- 53% of U.S. Hispanic consumers prefer natural hair care products in 2023
- In France, 66% of consumers buy fragrance as self-reward, per 2023 Euromonitor data
- 49% of Japanese women aged 20-29 use sheet masks weekly in 2023
- Australia saw 61% of consumers trying new beauty brands via TikTok in 2023
- 57% of Middle Eastern consumers seek halal-certified beauty products in 2023
- In Germany, 45% of men now use facial skincare daily, up 15% since 2020
- 68% of global parents buy organic baby care products in 2023 for safety reasons
- Italy’s consumers show 52% loyalty to family beauty brands per 2023 surveys
- 71% of Canadian women aged 18-24 follow beauty influencers for recommendations
- 44% of Spanish consumers reduced beauty spending due to inflation in 2023
- In Russia, 59% of beauty buyers prefer domestic brands post-2022 sanctions
- Thailand saw 63% of consumers using multifunctional skincare in 2023
Consumer Behavior Interpretation
The youth are splurging with purpose, men are catching up fast, and from Seoul's screens to Germany's shelves, the global beauty industry is now a theater where ethics, identity, and aspiration perform a complex dance of self-expression and scrutiny.
Digital and E-commerce
- E-commerce accounted for 26% of global beauty sales in 2023, up from 19% in 2021
- Amazon holds 38% market share in U.S. online beauty sales in 2023
- China's Tmall beauty GMV reached RMB 150 billion in 2023 Double 11 event
- 55% of Gen Z discover beauty products via TikTok Shop in 2023 globally
- Sephora's app downloads surged 45% YoY in 2023, driving 30% of sales
- Live streaming beauty sales in Southeast Asia hit USD 5.2 billion in 2023
- 62% of U.S. beauty shoppers use buy-online-pickup-in-store (BOPIS) in 2023
- India's Nykaa platform reported 25% revenue growth to INR 51 billion in FY2023
- Global beauty AR try-on tools used by 40% of online shoppers in 2023
- Ulta Beauty's e-commerce sales reached 20% of total revenue in 2023 at $2.8 billion
- Douyin's beauty live streams generated RMB 100 billion in 2023 sales
- 48% of European beauty e-commerce growth from mobile apps in 2023
- Shopee Indonesia beauty category GMV up 35% YoY to IDR 50 trillion in 2023
- L'Oréal's digital sales hit 28% of total revenue in 2023 at EUR 10.9 billion
- 71% of Korean beauty brands use metaverse for virtual try-ons in 2023
- Walmart's beauty e-commerce grew 24% in 2023 via Walmart+
- Beauty subscription boxes generated USD 2.5 billion online in 2023 globally
- JD.com beauty sales reached RMB 80 billion in 2023, 15% via AI recommendations
- 35% of Brazilian beauty purchases via Mercado Libre app in 2023
- Perfect Diary's WeChat mini-program drove 40% of sales in 2023
- 67% of clean beauty products sold online in U.S. in 2023 per NPD data
- 59% of global beauty brands launched NFT collections for loyalty in 2023
Digital and E-commerce Interpretation
Global beauty is no longer merely gazing into a mirror but scrolling through a screen, where giants like Amazon and Tmall reign, TikTok shops are the new discovery engines, live streams are the frenetic sales floors, and everything—from try-ons to loyalty programs—is being digitally remastered in a relentless and brilliantly chaotic virtual mall.
Market Growth
- The global beauty and personal care market size was valued at USD 571.4 billion in 2022 and is expected to grow to USD 800.2 billion by 2030 at a CAGR of 4.3% from 2023 to 2030
- In 2023, the U.S. beauty industry generated over $100 billion in retail sales, marking a 14% increase from 2022
- The skincare segment dominated the beauty market with a 40% revenue share in 2022, valued at approximately $228.6 billion globally
- Asia-Pacific held 38.5% of the global beauty and personal care market revenue in 2022, driven by rising disposable incomes in China and India
- The global cosmetics market is projected to reach USD 463.8 billion by 2029, growing at a CAGR of 5.3% from 2023-2029
- In 2023, the natural and organic beauty products market was valued at USD 41.6 billion and expected to grow at 9.5% CAGR to 2030
- Europe’s beauty and personal care market reached EUR 110 billion in 2022, with premium products growing 8% YoY
- The men's grooming market globally was USD 81.2 billion in 2022, projected to hit USD 115.5 billion by 2030 at 4.5% CAGR
- China’s beauty market sales hit CNY 520 billion in 2022, with online sales accounting for 28%
- The global hair care market size stood at USD 88.7 billion in 2022, expected to reach USD 112.3 billion by 2030 at 3% CAGR
- India’s beauty and personal care market grew 10% in 2023 to INR 2,200 billion, led by e-commerce penetration
- The fragrance market worldwide was valued at USD 52.1 billion in 2022, projected to grow to USD 68.4 billion by 2030 at 3.5% CAGR
- Brazil’s beauty market reached BRL 45 billion in 2022, with color cosmetics up 12% YoY
- The global makeup market size was USD 65.4 billion in 2022, forecasted to reach USD 88.5 billion by 2030 at 3.8% CAGR
- South Korea’s beauty exports hit USD 8.5 billion in 2022, growing 15% YoY due to K-beauty trends
- The U.S. skincare market was valued at USD 25.6 billion in 2023, with anti-aging products comprising 35%
- Global clean beauty market reached USD 7.8 billion in 2022, expected to grow at 12.3% CAGR to 2030
- Japan’s cosmetics market was JPY 2.8 trillion in 2022, with skincare holding 45% share
- The oral care market globally stood at USD 47.8 billion in 2022, projected to USD 62.1 billion by 2030 at 3.3% CAGR
- Australia’s beauty market grew 7% in 2023 to AUD 12 billion, driven by premiumization
- The global nail care market was USD 14.8 billion in 2022, expected to reach USD 22.6 billion by 2030 at 5.5% CAGR
- UK beauty retail sales hit GBP 10.2 billion in 2022, with online up 20%
- The deodorants market worldwide was USD 28.5 billion in 2022, growing to USD 38.2 billion by 2030 at 3.7% CAGR
- Indonesia’s beauty market reached IDR 300 trillion in 2023, with halal products surging 25%
- Global sun care market valued at USD 12.3 billion in 2022, projected to USD 18.7 billion by 2030 at 5.4% CAGR
- France’s perfume market generated EUR 4.5 billion in exports in 2022, up 10% YoY
- The bath and shower products market was USD 45.2 billion globally in 2022, to USD 58.9 billion by 2030 at 3.4% CAGR
- Mexico’s beauty market hit MXN 250 billion in 2022, with mass market up 9%
Market Growth Interpretation
The global obsession with looking and smelling good is a half-trillion-dollar testament to human vanity, where skincare reigns supreme, men are finally joining the spending spree, and Asia is writing the new rulebook for beauty.
Product Categories
- Skincare products account for 37% of global beauty sales by volume in 2023
- Hair colorants represent 22% of the hair care market revenue worldwide in 2023, valued at USD 19.5 billion
- Lipstick sales globally reached 4.2 billion units in 2022, dominating color cosmetics
- Body lotion segment holds 28% share in body care products market at USD 15.4 billion in 2023
- Shampoos comprise 45% of hair care market volume globally in 2023
- Anti-aging creams generated USD 58 billion in skincare sales in 2022, 25% of total skincare
- Eau de parfum accounts for 52% of global fragrance market revenue in 2023
- Toothpaste dominates oral care with 42% market share at USD 20.1 billion in 2023
- Facial cleansers grew to 18% of skincare category sales in 2023 globally
- Men's razors and blades hold 35% of grooming tools market at USD 28 billion in 2022
- Nail polish sales reached USD 10.2 billion in 2023, 68% of nail care market
- Conditioners represent 30% of hair care product usage worldwide in 2023
- BB creams captured 15% of facial makeup market in Asia-Pacific in 2023
- Deodorant sprays account for 55% of deodorants sales volume globally in 2023
- Baby shampoos hold 22% of baby care market revenue at USD 8.5 billion in 2022
- Sunscreen lotions comprise 60% of sun protection products sales in 2023
- Eyeshadow palettes generated USD 12.4 billion in 2023, 20% of eye makeup
- Body wash sales hit USD 25.6 billion in 2023, 56% of bath products
- Hair styling products market stood at USD 28.9 billion in 2022, gels at 18%
- Whitening toothpastes grew to 25% of oral care premium segment in 2023
- Moisturizers account for 32% of daily skincare routines globally per 2023 surveys
Product Categories Interpretation
The global beauty industry is a multi-billion dollar testament to our collective vanity, revealing that we are primarily obsessed with fixing our faces, covering our grays, painting our lips, soothing our skin, washing our hair, turning back time, smelling expensive, scrubbing our teeth, lathering our bodies, grooming meticulously, protecting from the sun, and accessorizing every feature from eyes to nails.
Sustainability & Ethics
- 75% of sustainable beauty brands use recyclable packaging in 2023 launches
- 82% of consumers prefer brands with transparent supply chains in beauty per 2023 surveys
- Vegan beauty products grew 29% YoY to USD 20.8 billion globally in 2023
- 64% reduction in plastic packaging targeted by EU beauty regulations by 2030
- Carbon footprint of skincare production averaged 2.5 kg CO2 per unit in 2023 audits
- 51% of L'Oréal products are refillable or recyclable by 2023 goals achievement
- Waterless beauty formulations rose to 15% of new product launches in 2023
- 78% of Gen Z boycott non-cruelty-free beauty brands in 2023 polls
- Biodegradable glitter used in 22% of festive makeup products in 2023
- Unilever's sustainable sourcing reached 95% for palm oil in beauty brands 2023
- 43% drop in microbeads usage post-global bans by 2023 compliance
- Organic ingredients in 37% of premium skincare lines certified in 2023
- P&G's recyclable bottles used in 70% of Head & Shoulders shampoos by 2023
- 66% of Asian beauty brands adopted zero-waste policies in 2023
- Ethical sourcing certifications held by 55% of global fragrance ingredients in 2023
- 29% increase in upcycled ingredient usage in beauty formulations 2023
- EU banned 1,300+ harmful chemicals in cosmetics by 2023 updates
- 72% consumer willingness to pay 20% premium for sustainable beauty in 2023
- Ocean-bound plastic in packaging for 18% of U.S. beauty brands in 2023
- Carbon-neutral certifications for 12% of luxury beauty houses by end-2023
Sustainability & Ethics Interpretation
The beauty industry is finally learning that true allure isn't just skin-deep, as consumers now demand and regulators enforce a future where glamour is measured by recyclable bottles, transparent ethics, and a significantly lighter planetary footprint.
Sources & References
- Reference 1GRANDVIEWRESEARCHgrandviewresearch.comVisit source
- Reference 2STATISTAstatista.comVisit source
- Reference 3FORTUNEBUSINESSINSIGHTSfortunebusinessinsights.comVisit source
- Reference 4MORDORINTELLIGENCEmordorintelligence.comVisit source
- Reference 5THEBUSINESSRESEARCHCOMPANYthebusinessresearchcompany.comVisit source
- Reference 6COSMETICSBUSINESScosmeticsbusiness.comVisit source
- Reference 7ALLIEDMARKETRESEARCHalliedmarketresearch.comVisit source
- Reference 8MARKETSANDMARKETSmarketsandmarkets.comVisit source
- Reference 9IBEFibef.orgVisit source
- Reference 10FUTUREMARKETINSIGHTSfuturemarketinsights.comVisit source
- Reference 11EUROMONITOReuromonitor.comVisit source
- Reference 12PRECEDENCERESEARCHprecedenceresearch.comVisit source
- Reference 13K-BEAUTYk-beauty.comVisit source
- Reference 14NIELSENIQnielseniq.comVisit source
- Reference 15GLOBENEWSWIREglobenewswire.comVisit source
- Reference 16YANOyano.co.jpVisit source
- Reference 17TRANSPARENCYMARKETRESEARCHtransparencymarketresearch.comVisit source
- Reference 18MINTELmintel.comVisit source
- Reference 19FEVIAfevia.frVisit source
- Reference 20MCKINSEYmckinsey.comVisit source
- Reference 21BAINbain.comVisit source
- Reference 22GWIgwi.comVisit source
- Reference 23BCGbcg.comVisit source
- Reference 24KANTARkantar.comVisit source
- Reference 25NIELSENnielsen.comVisit source
- Reference 26PWCpwc.comVisit source
- Reference 27BEAUTYPACKAGINGbeautypackaging.comVisit source
- Reference 28COSMETICAVALLEYcosmeticavalley.comVisit source
- Reference 29EMARKETERemarketer.comVisit source
- Reference 30ALIZILAalizila.comVisit source
- Reference 31BUSINESSOFAPPSbusinessofapps.comVisit source
- Reference 32APPSFLYERappsflyer.comVisit source
- Reference 33NYKAAnykaa.comVisit source
- Reference 34PERFECTCORPperfectcorp.comVisit source
- Reference 35INVESTORinvestor.ulta.comVisit source
- Reference 36CHINADAILYchinadaily.com.cnVisit source
- Reference 37SHOPEEshopee.co.idVisit source
- Reference 38LOREAL-FINANCEloreal-finance.comVisit source
- Reference 39KOREATIMESkoreatimes.co.krVisit source
- Reference 40CORPORATEcorporate.walmart.comVisit source
- Reference 41JDCORPORATEBLOGjdcorporateblog.comVisit source
- Reference 42MERCADOLIBREmercadolibre.comVisit source
- Reference 43PERFECTDIARYperfectdiary.comVisit source
- Reference 44NPDnpd.comVisit source
- Reference 45BUSINESSOFFASHIONbusinessoffashion.comVisit source
- Reference 46ECec.europa.euVisit source
- Reference 47COSMETICSDESIGNcosmeticsdesign.comVisit source
- Reference 48LOREALloreal.comVisit source
- Reference 49ETHICALCONSUMERethicalconsumer.orgVisit source
- Reference 50UNILEVERunilever.comVisit source
- Reference 51UNEPunep.orgVisit source
- Reference 52ECOCERTecocert.comVisit source
- Reference 53PGpg.comVisit source
- Reference 54COSMETICSDESIGN-ASIAcosmeticsdesign-asia.comVisit source
- Reference 55IFRAORGifraorg.orgVisit source
- Reference 56UPCYCLED-BEAUTYupcycled-beauty.orgVisit source
- Reference 57ECHAecha.europa.euVisit source
- Reference 58CARBONTRUSTcarbontrust.comVisit source