Gitnux/Report 2026

Bath Industry Statistics

The global bathware market reached $131.5 billion in 2026, explore the bath figures behind growth, companies, and trends.
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Bath Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The bath industry at a glance

The global bathware market is estimated at $131.5 billion in 2026, with growth shifting toward coordinated bathroom systems, premium fixtures, water efficiency and wellness products.

$131.5B[50]
Global bathware market, 2026
5.4%[50]
Bathware CAGR, 2026–2035
41.2%[49]
European sanitaryware trade share, 2024
4.1%[50]
Kohler global bathware share, 2025
Market size
The global bathware market was valued at $124.4 billion in 2025 and is estimated at $131.5 billion in 2026. The broader category includes sanitaryware, bath and shower fixtures, faucets, shower systems, bathroom furniture, accessories and wellness products.[50]
Forecast & CAGR
Global bathware revenue is projected to reach $211.7 billion by 2035, implying a 5.4% CAGR from 2026 to 2035. Within the category, bath and shower fixtures are forecast to grow at 6.1% annually, while bathroom furniture is forecast to grow at 6.4%.[50]
Market share & regions
Asia Pacific is identified as the largest and fastest-growing regional bathware market. In the narrower luxury bathtub segment, North America held 36.1% of 2025 revenue, followed by Europe at 29.28% and Asia Pacific at 24.63%.[50][51]
Segmentation
Sanitaryware was the largest bathware product segment in 2025 at $34.1 billion, or 27% of the market. Faucets, taps and mixers generated $25.8 billion, bathroom furniture generated $25.6 billion, bath and shower fixtures generated $15.2 billion, and wellness and spa products generated $3.7 billion.[50]
Key players & concentration
Kohler led the global bathware market with more than 4.1% share in 2025. The five largest named players—Kohler, TOTO, LIXIL, Masco and Roca Sanitario—collectively accounted for 15.2%, indicating a fragmented market outside the leading group.[50]
Pricing
Available market data indicates a premiumization pattern rather than a single industry-wide price level: wellness and spa products generated $3.7 billion in 2025 despite being the smallest major category, while premium freestanding, luxury and coordinated bathroom products support higher-value sales. No reliable comprehensive average selling price was identified.[50][51]
Trends, drivers & challenges
Demand is being supported by bathroom renovation, coordinated product specifications, water-saving features and wellness-oriented designs. In Europe, bathtub sales have declined since 2022: 3.39 million bathtubs were sold across the 10 leading countries in 2024 versus 8.67 million shower trays, reflecting the shift toward larger and more accessible showers.[50][49]
Consumer behavior & competition
In Houzz’s 2025 U.S. bathroom renovation study, acrylic was selected by 60% of homeowners choosing a bathtub material, while soaking tubs were selected by 62%. Faucets were the most frequently upgraded product, replaced by 87% of renovating homeowners, and 27% upgraded a bathtub.[52]
M&A
M&A activity in 2025 included Roca Group’s acquisition of Australian tapware company Phoenix and Brand K Group’s acquisition of UK bath manufacturer Carron Bathrooms. Oras Group also agreed to acquire Villeroy & Boch’s Gustavsberg and Vatette businesses, expanding its Northern European sanitary-fittings portfolio.[13][53][54]
Regulation
Water efficiency remains a central regulatory and specification issue. EPA WaterSense criteria cover products including toilets, faucets and showerheads; EPA released Version 2.0 of its tank-type toilet specification in May 2024, and WaterSense-labelled toilets are tied to national plumbing standards through ASME A112.19.2 and CSA B45.1.[55]
Latest news
The most recent industry developments identified in the available sources are continued consolidation and product repositioning: Roca announced its Phoenix acquisition in July 2025, Brand K announced the Carron Bathrooms acquisition in April 2025, and Villeroy & Boch and Oras announced the Gustavsberg and Vatette transaction in July 2025.[13][53][54]

02 Ranking

Top 10 Companies in the Bath Industry

The leading companies in the bath industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Kohler stands out for bath fixture breadth because it held a 4.1% global bathware share in 2025, while Jaquar Group focuses on bath fixtures and wellness because it offers faucets, showers, and wellness products as the largest bath and sanitation brand in India.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in bath fixtures

    Kohler

    US

    Ranked #1 · 9.5 · Bath fixtures

    Why we picked it: It sells across global kitchen and bath products, including bathtubs and plumbing fixtures.

    See in ranking ↓Visit kohler.com ↗

  2. Leader in bath and shower fittings

    GROHE

    DE

    Ranked #3 · 9.1 · Bath and shower fittings

    Why we picked it: It operates as part of LIXIL’s Water Technology scope for bathroom fittings, showers, and sanitary systems.

    See in ranking ↓Visit grohe.com ↗

  3. Leader in sanitaryware systems

    TOTO

    JP

    Ranked #4 · 9.1 · Sanitaryware systems

    Why we picked it: It produces sanitaryware and bathtubs, plus unit bathrooms and faucets as part of bathroom equipment.

    See in ranking ↓Visit toto.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the bath industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Kohler

Bath fixtures · US

9.5
2

Jaquar Group

Bath fixtures · IN

9.1
3

GROHE

Bath and shower fittings · DE

9.1
4

TOTO

Sanitaryware systems · JP

9.1
5

American Bath Group

Bathware manufacturing · US

8.7
6

LIXIL

Global water technology and sanitaryware · JP

8.7
7

Hansgrohe

Bath and kitchen fixtures, global · DE

8.5
8

Kaldewei

Steel baths and shower trays, Germany · DE

8.4
9

Maison Villeroy & Boch

Bath and wellness ceramics, global · DE

8.3
10

VADO

Bath brassware and showers, United Kingdom · GB

7.8

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 11). Top 10 companies in the bath industry. In Bath Industry Statistics. Gitnux. https://gitnux.org/bath-industry-statistics/#top-companies

report visual · Projection

U.S. bathtub import shipments

U.S. bathtub import shipments grew from 4,885 in 2020 to 19K in 2025.

4,885 count
Start
+31.68%
CAGR · 5y
19.3K count
Projected
20202025
source-verifiedzauba.com2025

04 Statistics

Technology & Innovation

We see high adoption of operational and compliance software in adjacent services, alongside evidence-based care-quality auditing use. For bath operators, the relevant takeaway is measurement culture supporting automation and data use.

Digital Transformation in the home and personal services sector (sector benchmark)

  • Across U.S. service-based SMBs, 69% used at least one operational automation to save time in data collected in December 2025.[1]
  • Among England adult social care providers, 73% used digital social care records in February–March 2025.[2]
  • Among England adult social care providers, 63% used digital rostering tools in February–March 2025.[2]
  • Across U.S. service-based SMBs, 42% said they could not survive without their digital tools in data collected in December 2025.[1]

Technology Adoption in the home and personal services sector (sector benchmark)

  • Among surveyed homecare businesses, 96% used rostering software in 2024.[3]
  • Among surveyed homecare businesses, 92% used finance software in 2024.[3]
  • Among surveyed homecare businesses, 94% used auditing and compliance software in 2024.[3]
  • Among surveyed homecare businesses, 98% used care-management software in 2024.[3]
  • Among England adult social care providers, 73% used at least one care technology for care and support in February–March 2025.[2]

Cloud Computing in the home and personal services sector (sector benchmark)

  • Across EU small and medium-sized enterprises, 44% bought cloud-computing services in 2023.[4]
  • Among EU businesses using cloud computing, 83% used it to host email systems in 2023.[4]
  • Across EU large businesses, 78% bought cloud-computing services in 2023.[4]
  • Across EU businesses, 45% bought cloud-computing services in 2023.[4]
  • Among EU businesses using cloud computing, 68% used it for file storage in 2023.[4]

Big Data in the home and personal services sector (sector benchmark)

  • Among surveyed homecare providers, 76% said smart technology helped them better evidence care quality in 2024.[3]
  • Among surveyed homecare providers, 57% reported improved visibility of care after adopting smart technology in 2024.[3]
  • Among surveyed homecare providers, 64% said smart technology helped them better audit care quality in 2024.[3]
  • Among surveyed homecare agencies with reporting tools, 22% were not using their data to inform business decisions or benefit clients in 2025.[5]

IoT in the home and personal services sector (sector benchmark)

  • Among England adult social care providers, 14% used audio assistants such as smart speakers in February–March 2025.[2]
  • Among England adult social care providers, 35% used personal alarms in February–March 2025.[2]
  • Among England adult social care providers, 5% used voice-operated or remote-controlled technology in February–March 2025.[2]
  • Among England adult social care providers, 6% used smartwatches in February–March 2025.[2]
  • Among England adult social care providers, 43% used monitoring equipment with sensors in February–March 2025.[2]

Innovation in the bath industry

  • 42% of Geberit Group sales were covered by products with an environmental product declaration in 2024, supporting product transparency and sustainable design innovation.[6]
  • 96% of Geberit bathroom furniture used timber from certified sustainable sources in 2024.[6]
  • 40% of Masco’s plumbing-products revenue came from sustainable products in 2024, including WaterSense- and European Water Label-qualified products.[7]
  • Geberit has applied its eco-design principle to all products developed since 2007, covering materials, production, use and end-of-life impacts.[6]

05 Statistics

Data & Analytics

We see structured data governance benchmarks and production quality certifications in the bathroom supply chain. Hansgrohe reported ISO 9001-certified production sites for 2024.

Data Quality in the home and personal services sector (sector benchmark)

  • Across supply-management organizations, 49% reported that their data quality was good or excellent in 2024, based on a survey of more than 121 respondents.[8]
  • Across organizations in APQC cross-industry research, 43% reported already using data-quality assessments within data governance in 2024.[9]
  • Across supply-management organizations, 23% reported spending at least 21% of their time cleaning data in 2024.[8]
  • Across supply-management organizations, 67% said their data quality was better or significantly better than two years earlier in 2024.[8]

Data Governance in the home and personal services sector (sector benchmark)

  • Among organizations surveyed globally, 61% reported having a dedicated data-governance function in 2024.[8]
  • Among consumer-services companies, 31% reported having a formal data-governance organization in 2024, making this a relevant benchmark for personal-services businesses.[10]
  • Among organizations surveyed globally, 53% of companies with more than 10,000 employees reported a formal data-governance organization in 2024.[10]
  • Among organizations surveyed globally, 47% reported housing their data-governance function in a center of excellence in 2024.[8]
  • Among organizations surveyed globally, 81% considered their data-governance program useful in 2024.[8]

KPIs in the bath industry

  • 100% of Hansgrohe production sites were ISO 9001-certified in 2024, globally.[11]
  • 100% of Hansgrohe production sites had environmental-risk management systems in 2024, globally.[11]
  • 95.3% was LIXIL’s waste-recycling rate at business sites in fiscal 2025, globally.[12]
  • 80% was LIXIL’s share of recycled aluminum alloy 6063 used in fiscal 2025, globally.[12]

06 Statistics

Strategy & Growth

We track bathroom-business investment, like-for-like profit changes, and material provenance differentiators. In 2024, Roca Group invested €155 million in its bathroom-business growth and technology strategy.

Growth in the bath industry

  • €155 million was invested by Roca Group in 2024 as part of its bathroom-business growth and technology strategy.[13]
  • 3.4% was LIXIL Water Technology's fiscal-year 2025 revenue growth, reaching ¥927.844 billion in the bathroom and water-technology business.[12]
  • 80.2% was LIXIL Water Technology's fiscal-year 2025 increase in core earnings, reaching ¥40.941 billion after international-business and structural improvements.[12]
  • 35% was Roca Group's like-for-like increase in 2024 net profit, excluding the effects of its Russia exit and hyperinflation in Argentina.[13]

Differentiation in the bath industry

  • 96% of Geberit's bathroom-furniture wood came from certified sustainable sources in 2024, supporting product differentiation based on material provenance.[6]
  • 9 digital bathroom-planning applications were offered by Geberit in 2024 to differentiate customer experience and product-selection support.[6]
  • 42% of Geberit Group sales came from products with valid Environmental Product Declarations in 2024, differentiating the sanitary-products portfolio through verified environmental information.[6]
  • CHF74 million, or 2.4% of net sales, was invested by Geberit in new-product and technology development in 2024.[6]

Mergers and acquisitions in the bath industry

  • 100% of Americh was acquired by Jetta Corporation in September 2025; Americh manufactures bathtubs and shower bases in the United States.[14]
  • 68 employees worked at Innotec when Roca Group acquired the German sanitary-installation-systems company in 2024.[13]
  • €24.7 million was Innotec's reported turnover in 2023 when Roca Group acquired the German sanitary-installation-systems company in 2024.[13]
  • 4 bathroom-sector companies were acquired by Roca Group in 2024 as part of its growth and technology strategy.[13]

Strategic partnerships in the bath industry

  • 3 LIXIL brands—American Standard, DXV and Eljer—were included in the 2025 strategic bathing partnership with American Bath Group in North America.[15]
  • 1 manufacturing facility in Salem, Ohio, was to be acquired by American Bath Group under LIXIL's 2025 strategic bathing partnership.[15]
  • 2 manufacturing sites in Monterrey, Mexico, and Mansfield, Ohio, were included in the transfer of part of LIXIL's bathing assets to American Bath Group in 2025.[15]

07 Statistics

People & Workforce

We see workforce pressure tied to skilled labor and wages for kitchen-and-bath roles. In the 2026 NKBA workforce study, 50% of employers reported paying above-market wages in the United States and Canada.

Hiring in the bath industry

  • More than 500 kitchen-and-bath professionals in the United States and Canada participated in NKBA’s 2026 skilled-labor workforce study.[16]
  • 50% of kitchen-and-bath employers in the United States and Canada reported paying above-market wages to attract and retain skilled workers in 2026.[16]
  • Bathroom manufacturers identified recruitment and talent shortages as business-critical issues in the United Kingdom in 2024.[17]
  • 10% was the average wage premium paid by kitchen-and-bath employers above market rates to attract and retain skilled workers in the United States and Canada in 2026.[16]

Employee retention in the bath industry

  • 17% of pool, spa and hot-tub industry respondents planned to leave the industry within five years in 2026.[18]
  • 39% of pool, spa and hot-tub industry respondents expected to remain in their current roles in 2026.[18]
  • 60% of pool, spa and hot-tub industry respondents had worked for only one or two companies in 2026.[18]
  • 10% of pool, spa and hot-tub industry respondents reported working for five or more companies in 2026.[18]

Remote Work in the home and personal services sector (sector benchmark)

  • Across U.S. other-services industries, 32.6% of workers did some work at home on average in 2024–2025.[19]
  • Across U.S. service occupations, 6.5% of workers did some work at home on average in 2024–2025.[19]
  • Across U.S. leisure and hospitality industries, 7.2% of workers did some work at home on average in 2024–2025.[19]
  • Across U.S. education and health-services industries, 28.1% of workers did some work at home on average in 2024–2025.[19]

Hybrid Work in the home and personal services sector (sector benchmark)

  • Across U.S. professional and business services, 22% of full-time employees were hybrid during December 2023–March 2024.[20]
  • Across U.S. full-time wage-and-salary employees, 28% worked in a hybrid arrangement during December 2023–March 2024.[20]
  • Across U.S. education industries, 44% of full-time employees were hybrid during December 2023–March 2024.[20]
  • Across U.S. health-care and social-assistance industries, 30% of full-time employees were hybrid during December 2023–March 2024.[20]
  • Among U.S. full-time employees able to work from home, 44.4% were hybrid during December 2023–March 2024.[20]

Upskilling in the bath industry

  • The 2026 NKBA workforce study surveyed more than 500 kitchen-and-bath professionals about trade schools, training programs and apprenticeship opportunities in the United States and Canada.[16]
  • Bathroom-sector SMEs in the United Kingdom identified financial support as critical for widespread workforce-upskilling access in 2024.[21]

Employee Engagement in the home and personal services sector (sector benchmark)

  • Across the United States and Canada, 31% of employees were engaged at work in 2025.[22]
  • Across 183,000 business units in 53 industries and 90 countries, top-quartile engagement teams achieved 23% higher profitability than bottom-quartile teams in Gallup’s meta-analysis.[22]
  • In the United States, 32% of employees were engaged at work in 2025.[22]
  • Globally, 27% of managers were engaged at work in 2025, down from 30% in 2024.[22]

Change Management in the home and personal services sector (sector benchmark)

  • In a 2025 U.S. employee survey, 66% said technology change made their organizations better.[23]
  • In Prosci’s 2023 change-management benchmark, 28% of respondents were based in the United States.[24]
  • In Prosci’s 2023 change-management benchmark, 22% of participating organizations had fewer than 500 employees.[24]
  • Prosci’s 2023 change-management benchmark included 2,668 respondents across 38 industries and 101 countries.[24]
  • In a 2025 U.S. employee survey, 69% said major new product and service launches made their organizations better.[23]

08 Statistics

Customer & Sales

We see lead-generation and conversion metrics used to quantify remodeling funnel throughput. Bay State Bath reported a 60% appointment-set rate and a 35% close rate from EverConnect leads.

Customer experience in the bath industry

  • Bay State Bath reported a 60% appointment-set rate for leads generated through EverConnect in its bathroom-remodeling business.[25]
  • Bay State Bath reported a 35% close rate for leads generated through EverConnect in its bathroom-remodeling business.[25]
  • American Bath Group’s overall customer-satisfaction score reached approximately 9.2 out of 10 at the end of its reported January 2021 measurement period.[26]
  • American Bath Group’s likelihood-to-buy-again score reached approximately 8.8 out of 10 at the end of its reported January 2021 measurement period.[26]

Customer retention in the bath industry

  • American Bath Group’s reported likelihood-to-buy-again score was approximately 8.8 out of 10 at the end of its January 2021 measurement period.[26]
  • Bay State Bath generated average monthly lead sales of $400,000 to $500,000 after diversifying its bathroom-remodeling lead portfolio with EverConnect.[25]

Customer acquisition in the bath industry

  • BathWraps achieved an 8% click-to-lead conversion rate in its customer-acquisition campaign for bathroom transformations.[27]
  • Bay State Bath generated $400,000 to $500,000 in average monthly lead sales after expanding beyond traditional television advertising.[25]
  • BathWraps’ customer-acquisition campaign reached 58 million people organically during its 18-month case-study period.[27]
  • BathWraps generated 69,000 qualitative leads in 18 months through targeted customer-acquisition campaigns for tub-to-shower transformations.[27]

Customer loyalty in the bath industry

  • Jacuzzi’s retail network had conducted more than 40 million complimentary in-store water tests by 2021 to build customer relationships and loyalty.[28]
  • Jacuzzi’s exclusive brands and products represented approximately 55% of total sales and 80% of chemical sales in 2021, supporting customer loyalty through proprietary offerings.[28]

Lead generation in the bath industry

  • Bay State Bath achieved a 35% close rate from EverConnect leads in its bathroom-remodeling business.[25]
  • BathWraps recorded an 8% click-to-lead conversion rate in its lead-generation campaign.[27]
  • Bay State Bath achieved a 60% set rate from EverConnect leads in its bathroom-remodeling business.[25]
  • BathWraps generated 69,000 qualitative leads in 18 months for tub-to-shower transformation services.[27]

09 Statistics

Marketing & Brand

We see heavy loyalty-driven marketing spend and measurable social reach. Bath & Body Works spent $255 million on advertising and marketing in fiscal 2025 in the United States and Canada.

Marketing in the bath industry

  • $242 million was spent on advertising and marketing by Bath & Body Works in fiscal 2024 in the United States and Canada.[28]
  • 27.3% of revenue was allocated to total marketing by Victorian Plumbing Group in 2025 in the United Kingdom, down from 28.7% in 2024.[29]
  • $255 million was spent on advertising and marketing by Bath & Body Works in fiscal 2025 in the United States and Canada.[28]
  • 2.7% of revenue was allocated to brand marketing by Victorian Plumbing Group in 2025 in the United Kingdom.[29]

Digital marketing in the bath industry

  • 24.6% of revenue was allocated to online marketing by Victorian Plumbing Group in 2025 in the United Kingdom, down from 26.2% in 2024.[29]
  • 6% was the year-over-year increase in active Bath & Body Works loyalty membership in 2024.[30]
  • $255 million was Bath & Body Works’ advertising and marketing expenditure in fiscal 2025, supporting its digital, brand and marketplace activities.[28]
  • Approximately 80% of U.S. sales flowed through Bath & Body Works’ loyalty program in 2024.[30]

Branding in the bath industry

  • More than 6,000 new SKUs were launched annually by Bath & Body Works across channels, including more than 250 new fragrances and 50 new formulas, in 2024.[30]
  • 2.7% of revenue was spent on brand marketing by Victorian Plumbing Group in 2025 in the United Kingdom.[29]
  • Approximately 10% of Bath & Body Works’ business came from adjacent categories such as men’s, laundry, lip and haircare in 2024.[30]
  • More than 1,900 Bath & Body Works stores operated in the United States and Canada, alongside more than 500 international locations, in fiscal 2025.[28]

Social media in the bath industry

  • 570,000 Instagram followers, 200,000 Twitter followers and 400,000 Facebook followers had been amassed by Lush by 2019.[31]
  • 15.5 billion views were recorded for the #Bath hashtag on TikTok, reflecting bath and shower products’ social-media reach in 2025.[32]

Influencer Marketing in the home and personal services sector (sector benchmark)

  • Across surveyed brands, 54.3% used views, reach, or impressions as their primary influencer-marketing success metric in 2024.[33]
  • Among U.S. Gen Z beauty shoppers, 90% bought a beauty product based on an influencer recommendation during the previous year.[34]
  • Across surveyed brands, 83% perceived influencer marketing as effective in 2023.[33]
  • Globally, 40% of brands engaged influencers on an extended basis in 2025, up from 29% previously.[35]
  • Among U.S. home-services businesses, 33% expected to try influencer marketing for the first time in 2026.[36]

10 Statistics

Operations & Execution

We see operational programs targeting reorder lead times and cost savings. Bath & Body Works expected $175 million in cost savings in fiscal 2026 under its two-year efficiency plan.

Process optimization in the bath industry

  • 12% of Bath & Body Works’ 2024 product reorders could reach stores in as little as four weeks through its Instant Program.[30]
  • $175 million of Bath & Body Works’ planned two-year cost savings was expected to be delivered in fiscal 2026.[28]
  • $250 million in cost savings was planned over two years by Bath & Body Works under its operating-efficiency program announced in fiscal 2025.[28]

Operational efficiency in the bath industry

  • 15.4% was Bath & Body Works’ operating-income rate in fiscal 2025, down from 17.3% in fiscal 2024.[28]
  • 94 Bath & Body Works stores opened and 62 closed during fiscal 2025 in the United States and Canada.[28]
  • 1,927 company-operated Bath & Body Works stores were open at January 31, 2026, including 1,814 in the United States and 113 in Canada.[28]

Supply chain in the bath industry

  • 12% of Bath & Body Works’ product reorders could reach stores in four weeks or less through its Instant Program in 2024.[30]
  • 80% of Bath & Body Works’ supply chain was U.S.-based in 2024, with more than half located in Ohio.[30]
  • Approximately 55% of Bath & Body Works’ finished goods and 30% of its components were supplied by its vertically integrated Beauty Park vendors in 2024.[30]
  • Approximately 50 strategic vendor relationships supported Bath & Body Works’ product categories in 2024.[30]

Outsourcing / Offshoring in the home and personal services sector (sector benchmark)

  • 33% of facilities-maintenance activities were contracted out on average by hospitals in the United States, according to a 2024 operations survey.[37]
  • 32% of building-service contractors expected a trend toward increased outsourcing of cleaning tasks, according to a 2024 U.S. market study.[38]
  • 91% of 200 leading food-services and facility-management buyers in the United States and Europe expected their outsourcing budgets to increase over the five years to 2030, based on a 2024 survey.[39]
  • 43% of facility organizations worldwide reported no change in their use of outsourcing or contractors during October–December 2025.[40]
  • 37% of facility organizations worldwide reported increasing their use of outsourcing or contractors in the October–December 2025 survey period.[40]

11 Statistics

Finance & Pricing

We see reported price increases and input-cost pressure in the first quarter of 2026 in the United States. Kitchen-and-bath firms reported a 4.3% year-over-year price increase in Q1 2026.

Pricing strategy in the bath industry

  • 4.3% was the average year-over-year price increase reported by kitchen-and-bath firms in the first quarter of 2026 in the United States.[16]
  • 4.8% was the average year-over-year price increase reported by kitchen-and-bath retailers in the first quarter of 2026 in the United States.[16]
  • 6.3% was the average year-over-year increase in input costs reported by kitchen-and-bath retailers in the first quarter of 2026 in the United States.[16]

Cost reduction in the bath industry

  • $250 million in cost savings was planned over two years by Bath & Body Works in fiscal 2025 and 2026.[28]
  • $175 million in cost savings was expected in fiscal 2026 under Bath & Body Works’ two-year efficiency plan.[28]
  • 40% was the decrease in Bed Bath & Beyond’s sales and marketing expenses in 2025, to $143.4 million from $238.6 million in 2024 in the United States.[28]

Profitability in the bath industry

  • $1.126 billion was Bath & Body Works’ operating income in fiscal 2025, producing a 15.4% operating-income rate.[28]
  • 47.8% was the average gross-profit margin for Re-Bath remodeling franchise owners with territories opened before 2020, based on 2022 results.[41]
  • $649 million was Bath & Body Works’ net income in fiscal 2025 in the United States and Canada.[28]
  • $3.189 billion was Bath & Body Works’ gross profit in fiscal 2025.[28]

12 Statistics

Product & Service

We see documentation, packaging redesign, and verified environmental product coverage used as product attributes. Geberit reduced packaging materials using digitalized product documentation for selected shower toilets in 2024.

Product development in the bath industry

  • More than 1,700 Hansgrohe products were covered by Environmental Product Declarations in 2024, globally.[11]
  • 200+ eco-design workshops had been held by Geberit by 2024 as part of new and ongoing sanitary-product development, globally.[6]
  • 42% of Geberit Group sales came from products with valid Environmental Product Declarations in 2024, globally.[6]
  • 54.6% of Hansgrohe sales in the relevant portfolio came from products classified as green products in 2024, globally.[11]

Product lifecycle in the bath industry

  • One-third less packaging material was used for Geberit’s newly introduced Alba, Sela and Mera shower toilets in 2024, globally.[6]
  • 8 Geberit Sela shower-toilet units could be transported per pallet after packaging redesign, compared with 4 previously, globally.[6]
  • 450 grams of paper per product were saved through digitalized product documentation for selected Geberit shower toilets in 2024, globally.[6]
  • 96% of Geberit bathroom furniture wood came from certified sustainable sources in 2024, globally.[6]

After-sales in the bath industry

  • 35,000+ customer visits were made by Hansgrohe’s German sales-agent team in 2024, Germany.[11]
  • 81.9 points was TOTO’s showroom-satisfaction score in fiscal 2024, Japan.[42]
  • 320,000 written customer queries were processed by Hansgrohe in 2024, globally.[11]
  • 145,000 phone queries were processed by Hansgrohe in 2024, globally.[11]
  • 95.1 points was TOTO’s customer-satisfaction score for after-sales service in fiscal 2024, Japan.[42]

Value proposition in the bath industry

  • 103 million people had been reached by LIXIL’s global sanitation and hygiene initiatives by fiscal 2025, globally.[12]
  • 1.6 billion cubic metres was LIXIL’s estimated annual water savings from water-saving products in fiscal 2025, globally.[12]
  • 94.5% of LIXIL energy- and water-saving faucets sold in Japan met the company’s criterion in fiscal 2025, Japan.[12]
  • 99.4% of LIXIL water-saving toilets sold in Japan met the company’s water-saving-product criterion in fiscal 2025, Japan.[12]

13 Statistics

Sustainability & Ethics

We see sustainability reporting tied to measurable water and carbon targets. LIXIL reported a 33.3% improvement in water-use efficiency versus fiscal 2019 by fiscal 2025.

Sustainability in the bath industry

  • 54.6% of Hansgrohe sales in the relevant portfolio came from green products in 2024, globally.[11]
  • 33.3% was LIXIL’s improvement in water-use efficiency versus fiscal 2019 by fiscal 2025, globally.[12]
  • 46.9% was LIXIL’s reduction in Scope 1 and 2 carbon dioxide emissions versus fiscal 2019 by fiscal 2025, globally.[12]
  • 16% of water withdrawn at Geberit’s production sites was treated and reused in 2024, globally.[6]

ESG in the bath industry

  • 17.0% was LIXIL’s female-manager ratio among covered directly hired employees in fiscal 2025, Japan and overseas.[12]
  • 75% of Hansgrohe production sites were ISO 14001-certified in 2024, globally.[11]
  • 31.3% was LIXIL’s female representation on its board and among executive officers as of fiscal 2025, globally.[12]

Ethics in the bath industry

  • 100% of Hansgrohe production sites were ISO 9001-certified in 2024, supporting product-quality governance globally.[11]
  • 100% of Hansgrohe production sites had environmental-risk management systems in 2024, supporting environmental-compliance governance globally.[11]

Circular economy in the bath industry

  • 7,400 tonnes of Geberit plastic waste were recycled internally or fed back into production in 2024, globally.[6]
  • 846 tonnes of recycled ABS regranulate were used by Geberit in cisterns and actuator components in 2024, globally.[6]
  • 23,900 tonnes of ceramic slip and glaze were recycled internally by Geberit in 2024, globally.[6]

Carbon footprint in the bath industry

  • 29,560 tonnes of Scope 3.11 carbon dioxide emissions came from Geberit shower toilets and electronic washbasin taps in 2024, globally.[6]
  • 18.5% was LIXIL’s reduction in Scope 3 carbon dioxide emissions versus fiscal 2019 by fiscal 2025, globally.[12]

15 Statistics

Globalization & Expansion

We see broad geographic coverage paired with large supplier and materials footprints. Villeroy & Boch served 140 countries with bathroom and other ceramic products in 2024.

Globalization in the bath industry

  • €1.948 billion was Roca Group's bathroom-products turnover in 2024, with the company operating across global design, production and marketing activities.[13]
  • 140 countries were served by Villeroy & Boch with bathroom and other ceramic products in 2024.[45]
  • 145 countries were served by Hansgrohe in 2025 with showers, bathroom and kitchen faucets, sanitary ceramics and bathroom furniture.[46]

Cultural adaptation in the bath industry

  • 35.1% of Villeroy & Boch's workforce was located in Eastern Europe and 16.8% in MENA in 2024, regions requiring locally adapted bathroom-market operations.[44]
  • 4.5 million Geberit e-newsletters were sent in 2024 to support customer relationships across its bathroom markets.[6]
  • €70 million was Roca Group's announced investment in a Kazakhstan production center intended to support distribution in Central Asian markets.[13]
  • 9 bathroom-planning applications were available through Geberit's digital customer tools in 2024, including a WC Finder, Washplace Configurator and 3D bathroom planner.[6]

Supplier management in the bath industry

  • 1,481 suppliers worldwide provided Geberit with direct materials in 2024, covering raw materials, semi-finished products and finished products.[6]
  • 391,985 tonnes of materials were used by Geberit in sanitary-products manufacturing during 2024.[6]
  • CHF850.3 million was Geberit's procurement value for direct materials sourced from global suppliers in 2024.[6]
  • 45.0% of Geberit's direct-material procurement by category consisted of semi-finished products in 2024, compared with 28.1% raw materials and 29.0% finished products.[6]

Stakeholder management in the bath industry

  • 42% of Geberit's Group sales were covered by products with an Environmental Product Declaration in 2024, providing sustainability information for customers and construction stakeholders.[6]
  • 80% of the energy used to manufacture one tonne of recycled plastic regranulate was saved compared with new petrochemical-based plastic, according to Geberit's 2024 supplier information.[6]
  • Geberit maintained intensive cooperation with plumbers and sanitary engineers in 2024 because these professional stakeholders influence product adoption and end-user sales.[6]
  • 4.5 million Geberit e-newsletters were sent in 2024, up from 2.7 million in 2023, indicating expanded direct engagement with bathroom-product customers.[6]

Distribution channels in the bath industry

  • 34.2% of global bathroom-furniture revenue came from online stores in 2025, according to a market estimate covering bathroom furniture.[47]
  • 65.8% of global bathroom-furniture revenue came from offline stores in 2025, including specialty showrooms, home-improvement chains and furniture superstores.[47]
  • 45.2% of the U.S. bathroom-cabinets market was held by home-improvement retail in 2025, the largest channel in that product segment.[48]
  • 7 distribution channels were identified for the 2024 bathroom and sanitary market, including bath-and-sanitary trade, DIY stores, furniture trade, kitchen trade, e-commerce, contract business and other stationary trade.[49]

Key questions about the bath industry

What was the global bathware market size in 2026?
The global bathware market was estimated at $131.5 billion in 2026.
How fast is the bathware market growing over the long run?
Bathware revenue is projected to grow from 2026 to 2035 at a 5.4% CAGR.
Which companies lead the bath industry?
Kohler stands out for bath fixture breadth because it held a 4.1% global bathware share in 2025, while Jaquar Group focuses on bath fixtures and wellness because it offers faucets, showers, and wellness products as the largest bath and sanitation brand in India.
What technology shifts affect bathware buyers and specifiers?
Bathroom renovation demand is supported by coordinated product specifications, water-saving features, and wellness-oriented designs.
How concentrated is the bathware market outside the leading group?
Outside the leading group, the five largest named players—Kohler, TOTO, LIXIL, Masco and Roca Sanitario—collectively account for 15.2%, indicating fragmentation.
Where are bathtub sales shifting within Europe?
In Europe, bathtub sales declined since 2022, with 3.39 million bathtubs sold across the 10 leading countries in 2024 versus 8.67 million shower trays.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 11). Bath Industry Statistics. Gitnux. https://gitnux.org/bath-industry-statistics
MLA
Samuel Norberg. "Bath Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/bath-industry-statistics.
Chicago
Samuel Norberg. 2026. "Bath Industry Statistics." Gitnux. https://gitnux.org/bath-industry-statistics.

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