Gitnux/Report 2026

Banking and Finance Industry Statistics

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Banking and Finance Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The banking and finance industry at a glance

Global banking remains a $189 trillion-asset industry, while digital finance, higher interest rates, consolidation and tighter capital rules continue to reshape competition.

$189T[15]
Bank assets, 2023
251
Digital transactions per adult, 2024
29[85]
Global systemically important banks, 2025
$418.9B[86]
Financial-services M&A value, 2025
Market size
The global banking sector held approximately $189 trillion in total assets in 2023. Nonbank financial institutions were larger at $239 trillion, highlighting the scale of competition outside traditional deposit-taking banks.[15]
Forecast & CAGR
There is no single authoritative global banking-industry CAGR because banking markets are regulated nationally and measured differently. The IMF projects global economic growth of 3.1% in 2026 and 3.4% in 2027, providing the macroeconomic backdrop for credit demand and financial activity.
Market share & regions
Financial access remains uneven by region: 76% of adults globally had a financial account in 2021, compared with 71% in developing economies and 96% in high-income economies. Sub-Saharan Africa has been a major growth region for mobile money, with digital providers expanding access beyond traditional bank branches.[82]
Segmentation
The industry spans commercial and retail banking, corporate and investment banking, payments, wealth and asset management, insurance, fintech and nonbank lending. In the IMF’s Financial Access Survey, banks still account for most loan accounts, while nonbanks have become more important in low-income countries.[87][88]
Key players & concentration
The Financial Stability Board identified 29 global systemically important banks in its 2025 list, unchanged from 2024. These institutions are subject to additional capital buffers because their size, complexity and interconnectedness create wider systemic risks.[85]
Pricing
Interest-rate conditions remain a central pricing driver for deposits, loans and bank margins. In the United States, the Federal Reserve maintained the federal-funds target range at 3.75% to 4.00% on October 28, 2026.[26]
Trends, drivers & challenges
Digital finance is accelerating: digital transactions, including mobile money and mobile and internet banking, increased from 55 per adult in 2017 to 251 per adult in 2024. Key challenges include cyber risk, credit losses, geopolitical uncertainty, fiscal vulnerabilities and the growing systemic importance of nonbank finance.[15]
Consumer behavior & competition
Financial inclusion has expanded, with global account ownership rising from 51% of adults in 2011 to 76% in 2021. Competition increasingly centers on mobile payments, digital onboarding, embedded finance and fintech lending; in low-income countries, nonbanks now hold more loan accounts than banks.[82][87]
M&A
Global financial-services M&A reached $418.9 billion in disclosed value across 2,236 transactions in 2025, up from $282.1 billion in 2024. Banking M&A was particularly active: McKinsey counted 179 commercial and retail banking deals worth $190 billion, up 129% from 2024.[86][88]
Regulation
Basel III implementation remains a major regulatory priority. As of September 30, 2026, three-quarters of Basel Committee member jurisdictions had published rules adopting the final Basel III standards with implementation dates beginning January 1, 2023.[15]
Latest news
The latest major industry developments include the IMF’s October 2026 finding that digital transactions exceeded 250 per adult in 2024, the FSB’s November 2025 confirmation of 29 global systemically important banks, and continued M&A recovery during 2025.[87][85][86]

02 Ranking

Top 10 Companies in the Banking And Finance Industry

The leading companies in the banking and finance industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Mitsubishi UFJ Financial Group leads Gitnux's 2026 banking and finance ranking with an Overall score of 9.3, with global financial group spanning commercial banking, securities, asset management and investor services. Mastercard is the highest-ranked payments network operator at 9.2, with a payments network across more than 220 countries and territories.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in commercial and investment banking

    Mitsubishi UFJ Financial Group

    JP

    Ranked #1 · 9.3 · Commercial and investment banking

    Why we picked it: The Japanese and global banking mix spans multiple financial services, supporting broader activity than deposit-taking.

    See in ranking ↓Visit mufg.jp ↗

  2. Leader in card payments network

    Mastercard

    US

    Ranked #2 · 9.2 · Card payments network

    Why we picked it: The global network footprint links card payments across many territories, aligning with high-volume transaction services.

    See in ranking ↓Visit mastercard.com ↗

  3. Leader in investment banking and markets

    Goldman Sachs

    US

    Ranked #3 · 9.0 · Investment banking and markets

    Why we picked it: Investment banking and markets activity ties directly to capital markets execution and institutional client services.

    See in ranking ↓Visit goldmansachs.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the banking and finance industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Mitsubishi UFJ Financial Group

Commercial and investment banking · JP

9.3
2

Mastercard

Card payments network · US

9.2
3

Goldman Sachs

Investment banking and markets · US

9.0
4

Bank of America

Commercial and investment banking · US

8.9
5

BlackRock

Asset management · US

8.8
6

BNP Paribas

European retail, commercial and investment banking · FR

8.5
7

UBS

Wealth management, banking and asset management · CH

8.4
8

Wells Fargo

Consumer, commercial and investment banking · US

8.1
9

Santander

Retail, commercial and digital banking · ES

8.1
10

JPMorganChase

Global banking, payments and asset management · US

8.1

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the banking and finance industry. In Banking And Finance Industry Statistics. Gitnux. https://gitnux.org/banking-and-finance-industry-statistics/#top-companies

report visual · Projection

Total loans of FDIC-insured commercial banks and savings institutions (United States)

Total loans of FDIC-insured commercial banks and savings institutions grew from $11.2T in 2021 to $12.7T in 2024.

$11.2T
Start
+4.2%
CAGR · 3y
$12.7T
Projected
20212024
source-verifiedfdic.gov2024

04 Statistics

Technology & Innovation

AI adoption spans UK and international banks, with 100% reporting AI use in 2026. Integration and AI agents show up alongside cloud and governance needs.

AI in the banking and finance industry

  • 56% of reported AI systems at UK financial-services firms were generative-AI systems in 2026.[1]
  • 100% of responding UK and international banks reported currently using AI in 2026.[1]
  • 80% of UK financial-services respondents reported having AI agents deployed in 2026.[1]
  • 86% of UK financial-services firms reported using AI in 2026, up from 75% in 2024 and 58% in 2022.[1]
  • 41% of UK financial-services firms used AI to optimise internal processes in 2024.[1]
  • Nearly 90% of significant euro-area banks already used AI technologies in 2025.[2]

Automation in the banking and finance industry

  • 23% of banking respondents were classified as automated in their journey toward autonomous finance in 2024.[3]
  • 9% of banking respondents were classified as autonomous in their finance journey in 2024.[3]
  • 16% of UK financial-services respondents used AI agents for automated customer communications in 2026.[1]
  • 39% of community bankers ranked automation or artificial intelligence among their top three technology investments for 2024.[4]
  • Most surveyed financial-services organizations automated less than 50% of their operations in 2024.[5]
  • 55% of reported AI-agent deployments at UK financial firms provided decision support only in 2026.[1]

Digital Transformation in the financial services sector (sector benchmark)

  • 26% of financial services firms reported using agentic AI in 2026, according to a global digital-transformation study.[6]
  • 43% of financial services firms said they will need an entirely new technology stack to succeed in the age of AI.[6]
  • 84% of financial services firms said integrating front-, middle- and back-office systems into one platform is important in 2026.[6]
  • 80% of financial services firms reported active AI use in 2026, up from 31% in 2025.[6]
  • 27% of financial services firms reported financial benefits from AI in 2026, up from 14% in 2025.[6]

Technology Adoption in the financial services sector (sector benchmark)

  • 35% of financial institutions adopted or improved generative-AI capabilities during the 12 months covered by the 2024 survey.[7]
  • 54% of surveyed financial services companies had deployed AI initiatives by January 2025, up from 40% one year earlier.[8]
  • 59% of finance leaders reported using AI in their finance function in 2025, according to Gartner’s survey of 183 senior finance leaders.[9]
  • 61% of financial institutions recently adopted AI or improved their AI capabilities, based on a 2024 survey across 11 markets.[7]
  • About one-third of financial services companies reported using generative AI by January 2025, compared with 21% a year earlier.[8]

Cloud Computing in the financial services sector (sector benchmark)

  • 43% of banking and financial services organizations were moving toward a cloud-first analytics approach in the WNS-Forrester survey.[10]
  • 33% of financial services firms were highly satisfied with cloud-related reductions in operational costs in Capgemini’s 2024 survey.[11]
  • 87% of financial services firms increased cloud investment during the two years preceding LSEG’s 2025 global survey.[12]
  • 82% of financial services firms used a hybrid- or multi-cloud strategy in LSEG’s 2025 global survey.[12]
  • 91% of financial organizations had at least one cloud platform in 2023, up from 37% in 2020.[11]

Big Data in the financial services sector (sector benchmark)

  • 11% of surveyed bank marketers were very confident in the accuracy of the data they regularly used in 2024.[13]
  • 37% of surveyed bank marketers said their bank was on the way to using data and analytics to support strategic goals in 2024.[13]
  • 18% of finance firms adopted big-data analytics in the OECD’s cross-country comparison; the European data refer to 2019.[14]

05 Statistics

Data & Analytics

Analytics efforts center on data usability, accuracy, governance maturity, and organization-wide controls. Data access and usability were top concerns in 2024 for U.S. banking and capital markets.

Business intelligence in the banking and finance industry

  • 11% of surveyed financial firms were using AI for algorithmic trading in 2024, according to a BIS survey.[15]
  • 41% of surveyed financial firms were using AI to optimise internal processes in 2024, according to a BIS survey of financial institutions.[15]
  • 4% of surveyed financial firms were using AI for capital management in 2024, according to a BIS survey.[15]
  • 16% of surveyed financial firms were using AI for credit-risk assessment in 2024, according to a BIS survey.[15]
  • 20% of surveyed financial firms were using AI to mitigate money-laundering risks in 2024, according to a BIS survey.[15]
  • 26% of surveyed financial firms were using AI to enhance customer support in 2024, according to a BIS survey.[15]

Data analytics in the banking and finance industry

  • 17% of AI use cases among surveyed financial firms used foundation models in 2024, according to the BIS.[15]
  • Almost three-quarters of Indian banks and several non-bank financial companies had developed chatbots or virtual assistants by June 2023.[15]
  • 44% of third-party AI models used by surveyed financial firms came from the three largest model providers in 2024.[15]
  • 19% of surveyed financial firms planned to use AI for credit-risk assessment within three years of the BIS 2024 survey.[15]
  • 10% of surveyed financial firms planned to use AI for capital management within three years of the BIS 2024 survey.[15]
  • 18% of third-party AI models used by surveyed financial firms came from the three largest providers in the BIS survey conducted in 2022.[15]

Data Quality in the financial services sector (sector benchmark)

  • Across U.S. banking and capital markets, 86% of respondents named data access and usability as a top concern in 2024.[16]
  • Across significant European banking institutions, 32% did not apply data-quality-management principles to end-user computing in 2023.[17]
  • Across U.S. banking and capital markets, 94% of respondents named data accuracy and reliability as a priority in 2024.[16]
  • Across global financial services, 36% of organizations rated their data excellent for quantity and completeness in 2024.[18]
  • Across banks supervised by the European Central Bank, 28% reported that all data used by critical functions came from golden sources in 2023.[17]
  • Across global financial services, 34% of organizations rated their data excellent for accuracy and integrity in 2024.[18]

Data Governance in the financial services sector (sector benchmark)

  • Across global financial services, 54% of companies rated data governance at one of the two highest maturity levels in 2024.[19]
  • Across 35 surveyed banks, insurers, and financial-services firms in 38 countries, 54% had adopted a semantic layer for organization-wide data governance in 2025.[20]
  • Across financial-services organizations surveyed globally, 43.7% lacked a standardized certification process for analytics content in 2025.[21]
  • Across financial-services organizations surveyed globally, 57.1% identified BI-content testing as the top future investment in analytics governance in 2025.[21]
  • Across financial-services organizations surveyed globally, 82.9% had implemented governance policies specifically applying to business intelligence and analytics in 2025.[21]

KPIs in the banking and finance industry

  • The first quartile of euro-area banks recorded return on equity above 14% in 2024, according to ECB supervisory data.[2]
  • Euro-area banks’ return on equity reached 9.4% in the second quarter of 2024 on an annual basis.[2]
  • Online banks’ IT-infrastructure operating expenses were 2.4% of assets in the fourth quarter of 2024, versus 1.3% for traditional banks.[2]
  • Bank executives’ references to AI adoption focused on cost optimisation in almost half of cases in 2026 earnings calls, according to ECB analysis.[2]
  • Euro-area banks’ return on equity was about 9.5% during 2024, according to ECB supervisory data.[2]
  • Online banks’ administrative expenses excluding staff costs were twice those of traditional banks in the fourth quarter of 2024 when measured against total assets.[2]

06 Statistics

Strategy & Growth

Customer product depth and relationship growth drive retention metrics, while M&A processing times set deal execution constraints. In 2025, U.S. bank M&A applications averaged 85 days.

Growth in the banking and finance industry

  • 28% of JPMorgan Chase customers held at least two discrete products with the bank in 2024.[22]
  • 11.3% was JPMorgan Chase’s U.S. national retail deposit share in 2024.[22]
  • 14% was the increase in JPMorgan Chase consumer relationships from 2019 to 2024.[22]
  • 51% was the increase in JPMorgan Chase small-business relationships from 2019 to 2024.[22]
  • 76% of adults worldwide had an account with a bank, regulated institution or mobile-money provider in 2021, up from 51% in 2011.[23]
  • 35% was the increase in JPMorgan Chase digitally active customers from 2019 to 2024.[22]

Differentiation in the banking and finance industry

  • 123 points was the branch-satisfaction advantage when U.S. banks delivered basic service fundamentals in 2024.[24]
  • 76% of global consumers were satisfied with their banking experience in the 2025 Qualtrics study.[25]
  • 74% of global consumers trusted their bank in the 2025 Qualtrics study.[25]
  • 28% of JPMorgan Chase customers held at least two discrete products with the bank in 2024, compared with 24% in 2019.[22]
  • 830 points was the U.S. branch-customer satisfaction score when banks delivered basic service fundamentals in 2024.[24]
  • 57% of global consumers said they would purchase more from their bank in the 2025 Qualtrics study.[25]

Mergers and acquisitions in the banking and finance industry

  • 85 days was the average processing time for U.S. bank M&A applications in 2025.[26]
  • 13.2% of approved U.S. bank applications were M&A applications in 2024.[26]
  • 16.4% of approved U.S. bank applications were M&A applications in 2025.[26]
  • 99 U.S. bank M&A applications were approved in 2024.[26]
  • 145 U.S. bank M&A applications were approved in 2025.[26]
  • 96 U.S. bank M&A applications were approved in 2023.[26]

Strategic partnerships in the banking and finance industry

  • 22% of developed-market banks surveyed had a partnership with a peer-to-peer lending platform in 2016.[15]
  • 72% of surveyed credit unions viewed fintech partnerships as a strong or moderate growth driver in 2023.[27]
  • 11% of developed-market banks surveyed had a foreign-exchange fintech partnership in 2016.[15]
  • 34% of emerging-market banks surveyed had a remittance fintech partnership in 2016.[15]
  • 54% of banks in a cited PwC survey had already established fintech partnerships, according to a 2019 central-bank speech.[15]
  • 70% of surveyed banks viewed fintech partnerships as a strong or moderate growth driver in 2024.[27]

07 Statistics

People & Workforce

Workforce planning balances hybrid work and AI-driven reskilling. In June 2026, 52.5% of workers in financial activities teleworked.

Hiring in the banking and finance industry

  • 24% of U.S. bank CEOs expected headcount to increase by 6% to 10% over the following three years in 2025.[19]
  • 38% of surveyed U.S. banks moderately increased total employee headcount in 2024.[28]
  • One-third of surveyed U.S. banks planned to increase technology or IT staff in 2025.[28]
  • 58% of U.S. bank CEOs expected headcount to increase by less than 5% over the following three years in 2025.[19]
  • Only 5% of U.S. bank CEOs expected headcount to remain unchanged over the following three years in 2025.[19]

Employee retention in the banking and finance industry

  • 32% of U.S. bank CEOs identified retirements and a lack of skilled replacements as the largest labor-market factor in 2025.[19]
  • 47% of surveyed U.S. financial institutions cited workplace culture as a successful recruitment or retention action in 2025.[29]
  • About one-third of surveyed financial institutions identified employee recruitment and retention as a top concern in 2025.[29]
  • 34% of surveyed U.S. financial institutions cited career-development pathing as a successful recruitment or retention action in 2025.[29]
  • 42% of U.S. financial institutions with less than $1 billion in assets identified recruitment and retention as a top concern in 2025.[29]

Remote Work in the financial services sector (sector benchmark)

  • 68% of U.S. financial services workers said they would consider seeking new employment if remote and hybrid flexibility were reduced in 2023.[30]
  • 87% of U.S. financial services employees said remote work helped them balance home and work responsibilities in 2025.[19]
  • Across U.S. financial services, 82% of companies offered some form of work-location flexibility in 2025.[31]
  • 52.5% of workers in U.S. financial activities teleworked in June 2026, according to the Bureau of Labor Statistics.[32]

Hybrid Work in the financial services sector (sector benchmark)

  • 52% of financial services companies used a structured hybrid model in 2024, up from 41% in 2023, according to a survey of 777 companies.[33]
  • 2.58 days was the average weekly in-office requirement among financial services companies using structured hybrid work in 2024.[33]
  • 52% of financial services companies used a structured hybrid model in early 2024, up from 41% in March 2023.[33]
  • 54% of U.S. employees with remote-capable jobs worked in a hybrid arrangement in 2025.[34]
  • 28.7% of U.S. finance and insurance workers were in hybrid work arrangements as of September 24, 2024.[35]

Upskilling in the banking and finance industry

  • 43% of banking and financial-services employers anticipated offering employee redeployment programs in 2024.[36]
  • 38% of banking and financial-services employers offered upskilling and reskilling through redeployment programs in 2024.[36]
  • 49% of U.S. bank CEOs said their organizations were investing in reskilling and upskilling in 2025.[19]
  • 60% of Lloyds Banking Group employees were projected to need reskilling because of AI integration.[37]
  • 34% of surveyed U.S. financial institutions cited leadership development as a successful recruitment or retention action in 2025.[29]

Employee Engagement in the financial services sector (sector benchmark)

  • 31% of employees in the United States and Canada were engaged at work in 2025.[34]
  • 12% of employees in Europe were engaged at work in 2025.[34]
  • 20% of employees worldwide were engaged at work in 2025, according to Gallup’s World Poll.[34]
  • 16% of employees worldwide were actively disengaged at work in 2025.[34]

DEI in the banking and finance industry

  • 57% of surveyed U.S. banks lacked a formal diversity, equity and inclusion program in 2025.[28]
  • 53% of U.S. banks with a standing DEI program intended to continue existing DEI practices in 2025.[28]

08 Statistics

Customer & Sales

Customer experience and digital account opening shape sales outcomes, with high satisfaction rates paired with fee and service-based switching triggers. Online checking account funding success was 9% in the ProSight benchmark.

Customer experience in the banking and finance industry

  • 94% of Americans rated their bank’s customer service as good, very good or excellent in 2024.[38]
  • 49% of consumers disliked completing paper forms or submitting documents by post in 2024, rising to 60% among Americans.[39]
  • 85% of Americans with a bank account were satisfied or very satisfied with their primary bank in 2024.[38]
  • 76% of global banking customers were satisfied with their bank in 2025, based on 23,730 consumers across 23 countries.[25]
  • 57% of global banking customers said they would purchase more from their bank in 2025, based on 23,730 consumers across 23 countries.[25]

Customer retention in the banking and finance industry

  • 29% of U.S. retail bank customers likely to switch cited excessive or high product and service fees as a reason in 2024.[24]
  • 63% of millennials who switched financial providers cited pricing, fees or rates as a switching trigger in 2024.[40]
  • 46% of consumers said they would remain with a financial-services provider that delivered excellent customer experience even after a rate or fee increase in 2024.[40]
  • 26% of U.S. retail bank customers likely to switch cited a poor service experience as a reason in 2024.[24]
  • 46% of U.S. retail bank customers were certain they would remain with their current bank during the next year in 2024.[24]

Customer acquisition in the banking and finance industry

  • 20% of existing bank customers successfully opened an additional account online in the ProSight benchmark.[41]
  • $663 was the average cost to acquire a new-to-bank customer or member in 2024, more than 125% above pre-pandemic levels.[42]
  • 9% of prospective new-to-bank applicants successfully completed and funded an online checking account in the ProSight benchmark.[41]
  • 9% was the increase in market share recorded by digital providers after traditional banks lost 12% of share in the reported period.[42]
  • 492,000 checking accounts were acquired by traditional banks in 2023, down from approximately 515,000 in 2021.[42]

Customer loyalty in the banking and finance industry

  • 46% of U.S. retail bank customers were certain they would remain with their current bank for the next year in 2024.[24]
  • 81% of U.S. consumers said they had a wide array of choices when deciding where to bank in 2024.[38]
  • 13% of U.S. retail bank customers said they were likely to switch institutions within 12 months in 2024.[24]
  • 54% of global banking customers said they would purchase more from their bank in 2022, compared with 57% in 2025.[25]
  • 85% of U.S. bank-account holders were satisfied or very satisfied with their primary bank in 2024.[38]

Lead generation in the banking and finance industry

  • Approximately 9% of prospective new-to-bank applicants completed and funded an online checking account in the ProSight benchmark.[41]
  • 16% of surveyed banks received a dedicated budget for deposit-growth initiatives in 2024.[13]
  • 35.8% of U.S. bank advertising budgets were allocated to deposit-growth initiatives in 2024, according to bank-marketing survey data.[13]
  • Approximately 20% of existing customers opened an additional account online in the ProSight benchmark.[41]

09 Statistics

Marketing & Brand

Banks allocate budgets toward deposit growth and digital acquisition channels while social media supports discovery and service. U.S. bank advertising budgets allocated 35.8% to deposit-growth initiatives in 2024.

Marketing in the banking and finance industry

  • 7.4% of marketing-program and operations budgets were allocated to brand strategy and activation in 2024.[43]
  • 59% of banking customers used social media to become aware of a bank’s products or services in the cited U.S. consumer study.[44]
  • 35.8% of U.S. bank advertising budgets were allocated to deposit-growth initiatives in 2024.[13]
  • Only 16% of surveyed banks reported receiving a deposit-growth marketing budget in 2024.[13]
  • Digital advertising, search-engine marketing and optimization, email and social media ranked among the highest-return channels for banks in 2026.[13]

Digital marketing in the banking and finance industry

  • 37.4% of U.S. millennials and Generation Z consumers said social media helped them become aware of bank products and services in 2023.[44]
  • 16.5% of U.S. Generation X and baby-boomer consumers said social media helped them become aware of bank products and services in 2023.[44]
  • 45% of U.S. consumers preferred using a chat function rather than the telephone to contact a financial provider in 2024.[39]
  • 18% of consumers believed technology had improved their banking experience in the cited customer-service study.[45]
  • 31% of mobile-banking users transferred money at least weekly in Accenture’s 2025 global banking study.[45]

Branding in the banking and finance industry

  • $476.4 billion was the combined brand value of Chinese banking brands in Brand Finance’s 2025 ranking.[46]
  • $27.8 billion was the 2025 brand value of the UK bank that increased its brand value by 39%.[46]
  • $1.6 trillion was the combined brand value of the world’s top 500 banking brands in 2025.[46]
  • 13% was the year-on-year increase in the combined brand value of the top 500 banking brands in 2025.[46]
  • 93.7 out of 100 was China Construction Bank’s brand-strength index score in 2025.[46]

Social media in the banking and finance industry

  • 57% of banks used social media for customer service in the American Bankers Association’s cited survey.[47]
  • 59% of banks used social media for marketing and sales in the American Bankers Association’s cited survey.[47]
  • 13 million social-media posts were included in Hearsay Systems’ 2024 financial-services social-selling study.[48]
  • 89% of banks used social media for communication in the American Bankers Association’s cited survey.[47]
  • 71% of banks used social media for financial education in the American Bankers Association’s cited survey.[47]

Influencer Marketing in the financial services sector (sector benchmark)

  • 60% of financial-services marketers reported dedicated and growing budgets for creator or influencer marketing in 2026.[49]
  • 23% of financial-services marketers reported dedicated but flat budgets for creator or influencer marketing in 2026.[49]
  • 37% of banking executives in a survey of 102 finance respondents recognized influencer marketing as a potent tool for authentic consumer connections in 2023.[50]
  • 7% of financial-services marketers reported folding creator or influencer marketing into other channels rather than maintaining a dedicated budget in 2026.[49]
  • 5% of financial-services marketers reported dedicated but shrinking budgets for creator or influencer marketing in 2026.[49]

10 Statistics

Operations & Execution

Operational risk reflects cyber and ICT dependencies, including materialised losses. EU banks reported EUR 15.9 billion in operational-risk losses in 2024.

Process optimization in the banking and finance industry

  • 79% of EU banking respondents identified cyber risks and data security as the highest operational risks.[51]
  • EUR 15.9 billion was the total materialised operational-risk loss reported by EU banks in 2024.[51]
  • 44% of EU banking respondents identified conduct and legal risks as significant contributors to operational risk.[51]
  • 38% of respondents identified ICT failures as a main driver of operational risk in EU banking.[51]
  • 1.0% of EU banks’ CET1 capital represented operational-risk losses in 2024, down from 1.1% in 2023.[51]

Operational efficiency in the banking and finance industry

  • 3.1% was the euro-area banking sector’s cost-to-income ratio change contribution from operating expenses in 2022, according to ECB analysis.[2]
  • 1.0% of total assets was the administrative-expense ratio excluding staff costs for euro-area online banks in 2024 Q4, versus 0.5% for traditional banks.[2]
  • 2.4% of total assets represented IT-infrastructure operating expenses for euro-area online banks in 2024 Q4, versus 1.3% for traditional banks.[2]
  • 3.0% was the euro-area banking sector’s operating-expense contribution in 2023, according to ECB analysis.[2]
  • 2.0% was the euro-area banking sector’s operating-expense contribution in 2024, according to ECB analysis.[2]

Quality management in the banking and finance industry

  • 1.1% of CET1 capital represented operational-risk losses at EU banks in 2023.[51]
  • EUR 17.5 billion was the total materialised loss from new operational-risk events reported by EU banks in 2023.[51]
  • 38% of EU banking respondents cited ICT failures as a main operational-risk driver.[51]
  • EUR 6.5 billion was lost in new IT-risk events at EU banks in 2024, the highest level since 2020 except for that year’s EUR 6.7 billion.[51]
  • 3.7% was the year-on-year increase in operational-risk loss events reported by EU banks in 2024.[51]

Supply chain in the banking and finance industry

  • EUR 6.5 billion was the value of losses from new IT-risk events at EU banks in 2024, including risks linked to technology dependencies.[51]
  • January 2025 marked the start of application of the Digital Operational Resilience Act for financial entities in the European Union.[51]
  • Outsourcing risks continued to increase in EU banks’ perceptions in 2024 as reliance on outsourced business activities and data expanded.[51]
  • 3.1 million operational-risk loss events were reported by EU banks in 2024.[51]
  • 79% of EU banking respondents identified cyber risks and data security as the highest operational risks in 2024.[51]

Outsourcing / Offshoring in the financial services sector (sector benchmark)

  • Across surveyed finance organizations, 17% were evaluating nearshore locations for future operations in 2026, compared with 13% evaluating offshore locations.[52]
  • Among U.S. banks surveyed, 57% had considered outsourcing information technology departments in 2024, the highest share among listed departments.[53]
  • Across surveyed finance organizations, 64% were implementing or evaluating offshoring or nearshoring for finance operations in 2026, while 36% planned to remain fully U.S.-based.[52]
  • Among significant European banks, 67% of outsourcing contracts were sub-outsourced to external service providers in the 2024 analysis.[17]
  • Among significant European banks, 27% of critical ICT contracts were outsourced to external providers located outside the European Union in the 2024 analysis.[17]

11 Statistics

Finance & Pricing

Pricing remains tied to interest-rate conditions and deposit/loan margins, with U.S. policy rate targeting 3.75% to 4.00% on October 28, 2026. Profitability signals include 1.30% annualised ROAA for U.S. banks in 2026 Q2.

Pricing strategy in the banking and finance industry

  • 35% of remittance corridors had average costs below 5% in 2024 Q2.[54]
  • 5.29% was the average cost of digital remittances globally in 2024 Q2.[54]
  • 5.53% was the average remittance cost for transfers to South Asia in 2024 Q2.[54]
  • 12.1% was the average cost of sending remittances through banks in 2023 Q2.[23]
  • 7.94% was the average cost of sending USD 200 to the Western Balkans Six in 2024 Q2.[55]

Cost reduction in the banking and finance industry

  • USD 20 billion would be saved annually if remittance costs were reduced to the 3% target, according to the World Bank and United Nations.[55]
  • 6.4% was the global average cost of sending USD 200 in remittances in 2023 Q4.[23]
  • 5% was the average cost of digital remittances in 2023 Q4.[23]
  • 3.32 percentage points was the decline in global remittance costs between 2009 Q1 and 2024 Q1.[54]
  • 7% was the average cost of non-digital remittances in 2023 Q4.[23]

Profitability in the banking and finance industry

  • 1.11% was the return on assets reported by FDIC-insured U.S. banks in 2024 Q4.[56]
  • 9.5% was approximately the trailing return on equity for euro-area banks during 2024.[2]
  • 9.4% was the annualised return on equity for euro-area banks in 2024 Q2.[2]
  • 1.30% was the annualised return on average assets for U.S. banks in 2026 Q2.[57]
  • USD 66.8 billion was aggregate net income reported by FDIC-insured U.S. banks in 2024 Q4.[56]

Financial planning in the banking and finance industry

  • 1.30% was U.S. banks’ annualised return on average assets in 2026 Q2, supporting earnings planning.[57]
  • 1.0% of CET1 capital was the operational-risk loss burden for EU banks in 2024.[51]
  • 75% of global bank chief risk officers agreed cybersecurity was the main risk over the next 12 months in 2025.[2]
  • 73% of global bank chief risk officers identified cybersecurity as the main risk over the next 12 months one year earlier.[2]
  • EUR 15.9 billion was the total materialised operational-risk loss requiring financial planning by EU banks in 2024.[51]

12 Statistics

Product & Service

Product adoption and complaint handling track operational and service effectiveness across channels. Italy showed 74% of active banking customers using mobile banking in 2024.

Product development in the banking and finance industry

  • 19.3 million customers were added by Nubank in 2023, alongside the launch of 40 new products.[58]
  • 40% of client inquiries were resolved by Erica in Bank of America’s CashPro Chat service after its first year of operation.[59]
  • 55.1% of Techcombank’s 1.9 million new customers were onboarded through digital channels in 2024.[60]
  • Nearly $4 billion was invested by Bank of America in new initiatives during 2024 as part of its broader technology investment program.[59]

Product lifecycle in the banking and finance industry

  • About 80% of digital-bank funding in the euro area came from retail depositors in 2024.[2]
  • About 60 digital-only banks operated in the euro area at year-end 2024, including seven subsidiaries of traditional banks.[2]
  • More than 90% of digital-bank retail deposits in the euro area were covered by deposit-guarantee schemes in 2024.[2]
  • Online banks’ administrative expenses excluding staff costs were 1% of assets in the fourth quarter of 2024, versus 0.5% for traditional banks.[2]
  • Digital-only banks represented 3.9% of euro-area banking assets in 2024, up from 3.1% in 2019.[2]

After-sales in the banking and finance industry

  • 122,894 banking-and-payments complaints were received by the UK Financial Ombudsman Service in 2024/25, with an overall uphold rate of 32%.[61]
  • 8,355 consumer complaints were investigated and closed by the Federal Reserve in 2024 for institutions under its supervisory authority.[62]
  • 12,066 complaints about credit cards were received by AFCA in Australia in 2025/26.[63]
  • 93.1% of complaints handled by India’s Reserve Bank Integrated Ombudsman offices were disposed of during 2024/25.[64]
  • 66,971 banking and finance complaints were received by Australia’s AFCA between July 2025 and June 2026.[63]

Value proposition in the banking and finance industry

  • 1.6 billion Zelle transactions worth $470 billion were sent or received by Bank of America users in 2024.[59]
  • 74% of active Italian banking customers used mobile banking in 2024, according to panels cited by the European Banking Authority.[51]
  • $4.3 trillion in client balances were held by Bank of America at the end of 2024, up 12% annually.[59]
  • 15% of Italian consumers identified personalised services as a factor encouraging automatic financial-data sharing.[51]
  • 45% of Italian consumers identified economic convenience as a factor that could encourage automatic financial-data sharing.[51]

13 Statistics

Sustainability & Ethics

Sustainable finance scale and ESG disclosure patterns appear alongside emissions metrics. Bank of America reported $443.1 billion cumulative sustainable-finance activity through fiscal 2024.

Sustainability in the banking and finance industry

  • $21.1 billion was Bank of America’s sustainable-finance activity in regional banking during fiscal 2024.[65]
  • 30% of surveyed banks said in 2024 that they were scaling back ESG initiatives and commitments.[19]
  • $78.8 billion was Bank of America’s environmental-transition and community-development sustainable-finance activity in global corporate and investment banking during fiscal 2024.[65]
  • $47.8 billion was Bank of America’s sustainable-finance activity in debt-capital-markets transactions during fiscal 2024.[65]
  • $443.1 billion was Bank of America’s cumulative sustainable-finance activity for environmental-transition and community-development purposes through fiscal 2024, globally.[65]

ESG in the banking and finance industry

  • 43% of the largest banks in the rest of the world were signed up to at least one sector-relevant ESG initiative in 2024.[66]
  • 46% of Europe’s largest banks were signed up to at least one sector-relevant ESG initiative in 2024.[66]
  • 19% of banks in the 2025 Sustainable Banking Network survey disclosed ESG strategy through a separate sustainable-finance or ESG report.[67]
  • 7% of the largest U.S. banks were signed up to at least one sector-relevant ESG initiative in 2024.[66]
  • 48% of banks in the 2025 Sustainable Banking Network survey reported no disclosure of ESG strategy and sustainability activities.[67]

Ethics in the banking and finance industry

  • 5 misconduct cases were reported to the Asian Infrastructure Investment Bank Ethics Office in 2021.[68]
  • 2 conflict-of-interest cases were recorded by the Asian Infrastructure Investment Bank Ethics Office in 2024.[68]
  • 22 misconduct cases were reported to the Asian Infrastructure Investment Bank Ethics Office in 2024.[68]
  • 15 harassment or other disrespectful-conduct cases were recorded by the Asian Infrastructure Investment Bank Ethics Office in 2024.[68]
  • 4 misconduct cases were reported to the Asian Infrastructure Investment Bank Ethics Office in 2022.[68]

CSR in the banking and finance industry

  • The CSR study analyzed European-bank ESG and financial data over 18 years, from 2005 through 2022.[69]
  • 36% of banks surveyed by KPMG in 2024 reported funding affordable-housing projects as a responsible-banking initiative.[19]
  • 51% of banks surveyed by KPMG in 2024 offered financial education or customer savings incentives as responsible-banking products or services.[19]
  • 49% of banks surveyed by KPMG in 2024 offered new branches in underserved neighborhoods as a responsible-banking initiative.[19]
  • The study of European banks covering 2005–2022 found that only significant CSR investments had a positive effect on banks’ financial performance.[69]

Carbon footprint in the banking and finance industry

  • 0.50 million tonnes of CO2e were Barclays’ reported Scope 1 and Scope 2 emissions in 2024.[65]
  • 1.2 tonnes of CO2e per €1 million of gross income was the Deutsche Bundesbank’s reported emissions-intensity metric in its climate disclosures.[70]
  • 1.7 million tonnes of CO2e were Barclays’ 2024 Scope 1 and Scope 2 emissions in the power-and-utilities sector exposure table.[65]
  • $869 billion was provided by major global banks to fossil-fuel companies in 2024, according to the Banking on Climate Chaos analysis.[71]
  • $53.4 billion was JPMorgan Chase’s fossil-fuel financing in 2024, according to the Banking on Climate Chaos reporting cited by MoneyWeek.[72]

15 Statistics

Globalization & Expansion

Cross-border claims remain concentrated, and cloud/provider dependence concentrates in major vendors. Global cross-border bank claims outstanding were $40.1 trillion at end-2024.

Globalization in the banking and finance industry

  • Claims on the United States represented roughly one-quarter of global foreign claims in 2024.[15]
  • $47 billion was the increase in cross-border bank lending to emerging Asia-Pacific in 2024.[15]
  • $40.1 trillion in global cross-border bank claims was outstanding at end-2024.[15]
  • Four countries—Japan, the United Kingdom, the United States and France—accounted for half of global foreign claims at end-Q1 2024.[15]
  • 17 of the 29 global systemically important banks were headquartered in Japan, the United Kingdom, the United States or France in 2024.[15]

Cultural adaptation in the banking and finance industry

  • The gender gap in account ownership in developing economies narrowed to 6 percentage points in 2021.[55]
  • One-third of mobile-money account holders in Sub-Saharan Africa said they could not use their account without help in 2021.[82]
  • 40% of digital-payment users in developing countries excluding China made a digital payment for the first time since the pandemic began.[23]
  • 68% of women and 74% of men in developing economies had an account in 2021.[55]
  • 71% of adults in developing economies had an account in 2021.[83]

Supplier management in the banking and finance industry

  • 98% of UK financial-services respondents reported using one of the three largest cloud or compute providers in 2026.[1]
  • 43% of respondents named the leading cloud provider in the Bank of England’s 2022 UK financial-services survey.[1]
  • 79% of reported cloud and compute relationships were accounted for by the three largest providers in UK financial services in 2026.[1]
  • 75% of firms using cloud services named one of the two largest providers in the Bank of England’s 2022 survey.[1]
  • 14% of 226 reported model-API or hosting relationships were judged highly critical and hard to substitute in 2026.[1]

Stakeholder management in the banking and finance industry

  • 29% of U.S. customers likely to switch banks cited excessive or high fees as a reason in 2024.[24]
  • 8% of U.S. retail bank customers had changed their primary bank in 2024, compared with 5% in 2018.[24]
  • 46% of U.S. retail bank customers were certain they would remain with their current bank for the following year in 2024.[24]
  • 94% of U.S. bank customers rated their bank’s customer service good, very good or excellent in 2024.[38]
  • 26% of U.S. customers likely to switch banks cited a poor service experience as a reason in 2024.[24]

Distribution channels in the banking and finance industry

  • 48.3% of U.S. banked households primarily used mobile banking to access accounts in 2023.[56]
  • 41 million customers visited a JPMorgan Chase branch in 2024.[22]
  • 61% of U.S. adults used a bank’s mobile app during the year ending November 2025.[84]
  • 13.8% of U.S. banked households primarily used ATMs to access accounts in 2023.[56]
  • Nearly 71 million JPMorgan Chase customers were digitally active in 2024.[22]

Key questions about the banking and finance industry

How big is the global banking market in 2026?
The global banking sector held approximately $189 trillion in total assets in 2023, which remains the reference scale for 2026 analysis.
What drives banking market growth and activity around 2026?
Digital transactions rose from 55 per adult in 2017 to 251 per adult in 2024, while tighter capital rules and consolidation shape competition.
Which companies lead the banking and finance industry?
Mitsubishi UFJ Financial Group leads Gitnux's 2026 banking and finance ranking with an Overall score of 9.3, with global financial group spanning commercial banking, securities, asset management and investor services. Mastercard is the highest-ranked payments network operator at 9.2, with a payments network across more than 220 countries and territories.
How are banks shifting technology in 2026, especially for AI and integration?
100% of responding UK and international banks reported using AI in 2026, and 84% of firms said front-, middle- and back-office integration into one platform is important in 2026.
How is the market structured in terms of systemic risk and regulation?
The Financial Stability Board identified 29 global systemically important banks in its 2025 list, unchanged from 2024, with additional capital buffers.
What operational risk areas matter most for banks?
EU banking respondents most often cited cyber risks and data security as the highest operational risks (79%), with operational-risk losses of EUR 15.9 billion in 2024.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 10). Banking And Finance Industry Statistics. Gitnux. https://gitnux.org/banking-and-finance-industry-statistics
MLA
Samuel Norberg. "Banking And Finance Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/banking-and-finance-industry-statistics.
Chicago
Samuel Norberg. 2026. "Banking And Finance Industry Statistics." Gitnux. https://gitnux.org/banking-and-finance-industry-statistics.

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