GITNUX MARKETDATA REPORT 2024

Bali Tourism Statistics: Market Report & Data

Highlights: The Most Important Bali Tourism Statistics

  • In 2019, over 6.3 million international tourists visited Bali.
  • Bali contributed 40% to Indonesia's overall $20 billion tourism revenue in 2019.
  • In 2019, Australian tourists contributed 26.23% of Bali's total international arrivals.
  • In 2020, Bali's tourism industry saw a decline of roughly 80% due to the COVID-19 pandemic.
  • More than 300,000 Balinese locals lost their jobs in 2020 due to the COVID-19 pandemic's impact on tourism.
  • Before COVID-19, tourism contributed to 80% of Bali's economy.
  • Bali's international arrivals for the year 2021 were 44,323, a decrease of 84.5% compared to 2020.
  • Bali received 1.1 million domestic tourists during the first half of 2021.
  • The number one attraction for tourists in Bali is its beaches and natural beauty, attracting over 60% of visitors.
  • Over 50% of tourists visit Bali for its arts and culture.
  • Chinese tourists made up 22.75% of total international arrivals to Bali in 2019.
  • In 2019, the average length of stay for tourists visiting Bali was 3.20 days.
  • Bali's Mount Agung eruption in 2017 led to a 30% drop in tourism.
  • In January 2020, there were 493,900 tourists visiting Bali.
  • Occupancy rates of star hotels in Bali fell from 63.45% in 2019 to 14.55% in 2020.
  • Over 50% of Bali's tourist accommodations are located in Badung district.
  • In 2020, the ASEAN market contributed to around 16.6% of Bali's total foreign tourists.
  • In January 2020, the largest increase in foreign tourists to Bali was seen from India at 74.2%.

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Tourism is the lifeblood of many regions worldwide, and Bali is no exception. This sunny paradise, renowned for its pristine beaches, vibrant culture, and lush landscapes, attracts millions of international visitors each year. Our analysis delves into the intriguing world of Bali tourism statistics, providing a detailed insight into trends, visitor demographics, and the economic impact. Whether you are a researcher, a policy maker, or just a travel enthusiast curious about Bali’s thriving tourism industry, this blog post offers a comprehensive review of the patterns and numbers that define Bali’s appeal to the global traveler.

The Latest Bali Tourism Statistics Unveiled

In 2019, over 6.3 million international tourists visited Bali.

Highlighting the influx of a colossal 6.3 million global wanderers to the enchanting island of Bali in 2019 paints a vivid picture of its immense popularity and global allure. This figure, underscored in the profile of Bali Tourism Statistics, provides an astute quantification of the island’s tourism prowess, serving as a powerful economic indicator that could potentially spin narratives of job creation, revenues in hospitality, and retail sectors, or even the environmental impact. Essentially, it provides a potent quantifiable metric, setting the stage for a comprehensive evaluation of Bali’s appeal as a vacation paradise and its capacity to sustain a thriving tourism economy.

Bali contributed 40% to Indonesia’s overall $20 billion tourism revenue in 2019.

Highlighting the sizable chunk of 40% that Bali’s tourism contributes to Indonesia’s overall $20 billion tourism revenue in 2019 provides an insightful perspective on the island’s pivotal role in boosting the nation’s economic engine. As we crisscross the mosaic of Bali Tourism Statistics, this data illustrates not just the draw of Bali’s cultural and natural allure, but also underscores its economic vitality within Indonesia. It paints a vivid image of the island’s charm reeling in a significant mass of the global tourism population, and in turn, making it a crucial player in the nation’s wealth generation.

In 2019, Australian tourists contributed 26.23% of Bali’s total international arrivals.

Unveiling the sizable 26.23% chunk of Bali’s total international arrivals derived from Australian tourists in 2019, this statistic takes centre stage. It reflects the strong ties and travel preferences between these two geographical neighbours, signifying Australia’s unyielding impact on Bali’s tourism industry. Through this, readers can evaluate and comprehend the magnitude of Australian influence when it comes to the bustling and vibrant tourist landscape in Bali. In a nutshell, it reveals the critical role Australian tourists play in shaping the dynamics of Bali’s tourism sector, highlighting this population as a decisive factor in Bali’s tourism market trends and strategic decisions.

In 2020, Bali’s tourism industry saw a decline of roughly 80% due to the COVID-19 pandemic.

Undeniably, the 2020 erosion of approximately 80% in Bali’s tourism industry, attributable to the COVID-19 pandemic fallout, serves as a pivotal highlight in a discourse on Bali Tourism Statistics. This drastic downturn not only exposes the enormity of impact inflicted by global events, but also reflects the profound susceptibility of destination economies, like Bali, heavily reliant on tourism revenues. As such, it underscores the urgent need for strategies to diversify income streams, enhance resilience and rebound from shocks. In essence, this statistic paints a stark picture of Bali’s economic vulnerability in the face of unforeseen global crises, making it a crucial point of discussion in understanding the broad landscape of Bali’s tourism sector.

More than 300,000 Balinese locals lost their jobs in 2020 due to the COVID-19 pandemic’s impact on tourism.

The seismic shift in Bali’s employment landscape in 2020, where over 300,000 local inhabitants experienced job loss due to the COVID-19 pandemic, serves as a stark symbol of the tourism industry’s vulnerability. The numbers poignantly highlight how intrinsically tied the island’s economic health is to global travel trends. This grim statistic, outlining the pandemic’s brutal hammer blow to Bali’s tourism sector, underscores the island’s reliance on international visitors, and throws into sharper contrast the urgency of seeking potential resilience mechanisms and diversifying the local economy for longer term sustainability. Indubitably, this figurative snapshot is not just a figure, it’s a complex narrative of a tropical paradise grappling harshly with global upheaval.

Before COVID-19, tourism contributed to 80% of Bali’s economy.

Drawing a bead on the striking figure, ‘Before COVID-19, tourism contributed to 80% of Bali’s economy,’ provides a profound perspective to gauge the pivotal role tourism plays in Bali’s economic framework. This critical piece of information illustrates the high dependency on tourism and its tributaries as lifelines of Bali’s fiscal health. Thus, any fluctuations, advances, and declines in tourism directly echo in the heart of Bali’s economy. Therefore, understanding this statistic is essential for peeling back the layers on the economics of Bali tourism, tracing changes over time, and plotting a trajectory for the future in the post-Covid era — an undeniably crucial point of discussion in any blog post around Bali Tourism Statistics.

Bali’s international arrivals for the year 2021 were 44,323, a decrease of 84.5% compared to 2020.

In the realm of Bali Tourism Statistics, the drastic 84.5% plunge in international arrivals in 2021, descending to a mere 44,323, forms a pivotal data point. This downturn mirrors the crippling impact of the global pandemic on Bali’s vibrant tourism industry and underscores the major challenge faced by this sector that perennially hinges on overseas tourist influx. Serving as a metric of the disruption brought on by travel restrictions, this figure underscores the urgency and significance of evolving innovative solutions for recovery and resilience in the industry.

Bali received 1.1 million domestic tourists during the first half of 2021.

From the viewpoint of Bali Tourism Statistics, the data indicating that Bali saw an influx of 1.1 million domestic tourists in the initial half of 2021 serves as a substantial gauge for comprehension. This number is more than just a statistic, it provides a rich narrative speaking to the resilience of Bali’s tourism sector amidst global travel restrictions and heightened health safety guidelines due to the pandemic. It provides invaluable insight into the behaviors of local Indonesian tourists and can guide both policies and marketing strategies aimed at bolstering this sector. This narrative gives a direction to industry stakeholders, indicating where efforts have yielded results and where attention might be needed to further drive domestic tourism in the face of international travel uncertainties.

The number one attraction for tourists in Bali is its beaches and natural beauty, attracting over 60% of visitors.

Diving into the pearl of Bali Tourism Statistics, the magnetic pull of its beaches and natural beauty, which captivates over 60% of visitors, supplies significant insight not only into the potent allure of the island’s verdant landscapes but also guides future strategic decisions within the tourism industry. With the majority of visitors captivated by its natural endowments, stakeholders in the tourism sector can leverage this data to highlight and invest in preserving and enhancing these very attractions – leading to sustainable tourism development. Furthermore, such understanding paves the way for blog readers to map out their itinerary, aligning their expectations and experiences with the charm that encapsulates Bali’s soul – its captivating beaches and awe-inspiring natural beauty.

Over 50% of tourists visit Bali for its arts and culture.

Painting an enchanting picture of Bali’s tourism landscape, the fact that over 50% of visitors are drawn by the island’s rich arts and culture underscores its unique appeal. With more than half of tourists being lured by the magnetic pull of its vibrant traditions, this statistic vibrantly illustrates the strong cultural magnetism that sets Bali apart in the bustling tourism market. It not only highlights the prominent role culture plays in driving Bali’s tourism economy, but also illuminates potential avenues for enhancing the island’s cultural heritage to attract an even greater number of culturally-curious travelers in the future. Thus, infusing these insights into tourism strategies can tap into this keen interest, elevating Bali’s position as a leading cultural destination.

Chinese tourists made up 22.75% of total international arrivals to Bali in 2019.

Delving into Bali’s tourism trends, the striking figure of 22.75% of total international arrivals to Bali in 2019 being attributed to Chinese tourists provides a rich demographic context. It dramatically highlights the significant influence and potential impact China has on Bali’s tourism industry. As such, understanding this trend can be vital for market strategies, tourism planning and policy making. This valuable insight into Bali’s tourism landscape also underscores the need for targeted marketing efforts and development of tourism infrastructure that appeals specifically to this sizeable tourist sector.

In 2019, the average length of stay for tourists visiting Bali was 3.20 days.

Delving into the emblematic allure of Bali, let’s illuminate the figure that defines the duration of a typical tourist’s dalliance on this paradise island. In the year 2019, the average stay of travelers exploring Bali’s serene beaches, verdant rice terraces, and ancient temples, lingered at 3.20 days. This datum is crucial; it not only underlines the timeframe descendants of foreign soils spend draped in the island’s charm, but it influences future tourism strategies and development. Knowing such facts allows an understanding of tourism trends and potential economical adjustments to ensure a sustained growth of this tropical refuge, catering to the needs and preferences of globetrotters.

Bali’s Mount Agung eruption in 2017 led to a 30% drop in tourism.

Delving into the seismic effect of Mount Agung’s volcanic eruption, it’s engrossing to observe the ripple it caused in Bali’s tourism landscape. The 2017 eruption, with its majestic yet terrifying spectacle, initiated a consequential 30% fall in the tourist influx. The significance of this drop not only underscores the influence of natural disasters on Bali’s tourism industry but also highlights the resilience needed by the sector. How the island’s major income source recovers from such blows becomes an engrossing narrative in itself, especially for any discourse charting the ups and downs of Bali’s tourism statistics.

In January 2020, there were 493,900 tourists visiting Bali.

Throwing light on the influx of 493,900 tourists in Bali in January 2020 serves as an illuminating gauge of the island’s magnetic appeal in the global tourism landscape. This figure is crucial as it puts into perspective the economic vitality that tourism confers to the region, underlining even further the sturdiness of Bali’s status as a quintessential paradise for travellers. In capturing the magnitude of Bali’s tourism industry, it may facilitate synergy between policymakers, businesses and stakeholders, enabling strategizing for future sustainable growth. Therefore, this figure is more than a mere number—it may be viewed as a testament to Bali’s tourism potential and growth trajectory.

Occupancy rates of star hotels in Bali fell from 63.45% in 2019 to 14.55% in 2020.

The dramatic plunge in occupancy rates of star hotels in Bali, from 63.45% in 2019 to a scant 14.55% in 2020, serves as a numerical narration of the devastating impact COVID-19 had on Bali’s prime industry, tourism. The statistic encapsulates the gravity of the situation by marking a tangible dip in tourist influx and hotel bookings, illuminating the measures of Bali’s tourism health and its susceptibility to global crises. This numeric testament further attests to the industry’s vital role in Bali’s economy, underscoring the urgency for effective recovery strategies.

Over 50% of Bali’s tourist accommodations are located in Badung district.

Highlighting that over half of Bali’s tourist accommodations are found in Badung district isn’t merely a passing fact. For readers of a blog post on Bali Tourism Statistics, it paints a vivid picture of the tourism dynamics on the tropical island. It points towards Badung’s intriguing appeal or possible tourism infrastructure that is presumably better than other districts, drawing in a majority of the accommodations sector. This fact galvanizes potential investors, curious tourists or policy-makers to dig into what makes Badung district such a magnet, shaping decisions around future investment, travel plans or even resource allocation for tourism development in Bali.

In 2020, the ASEAN market contributed to around 16.6% of Bali’s total foreign tourists.

This noteworthy nugget of information underlines the considerable influence that the ASEAN market has on Bali’s tourism sector. In 2020, this vibrant region accounted for close to one fifth (16.6%) of the island’s total influx of international tourists. It’s a clear signal of the interconnectedness of Southeast Asia’s travel markets, and the potential that close regional cooperation holds for boosting sustainable tourism. This fact also emphasizes the importance of catering to ASEAN tourists’ specific preferences and expectations to continue the growth and resilience of Bali tourism.

In January 2020, the largest increase in foreign tourists to Bali was seen from India at 74.2%.

Highlighting an impressive surge of 74.2% in Indian tourists in Bali in January 2020, illuminates a new evolving tourism pattern. Indian visitors’ exponential growth underscores the island’s appeal to a broader global audience, while corroborating Bali’s continuous allure as an international travel destination. For travel businesses and policymakers, this statistic offers invaluable insight. It signals the need to diversify their marketing strategies to court this emerging market sector effectively, to understand cultural variations, and to potentially offer more India-friendly facilities and services. Overall, it unveils a burgeoning opportunity for the Bali tourism industry to exploit, diversify and, ultimately, thrive.

Conclusion

Based on the analysis of Bali Tourism Statistics, it is evident that Bali remains a top tourist destination due to its diverse attractions and cultural heritage. Despite the fluctuations caused by global events such as pandemics and economic downturns, the numbers show resilience with a promising trend of recovery. It indicates that, with vigilant marketing strategies and sustained efforts in improving infrastructure and services, Bali’s tourism industry can continue to thrive and contribute significantly to Indonesia’s economy.

References

0. – https://www.www.statista.com

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FAQs

What is the annual number of tourists visiting Bali?

The annual number varies. However, before the COVID-19 pandemic, in 2019, Bali had a record-high number of around 6.3 million international tourists.

Which countries send the most tourists to Bali?

Prior to the pandemic, the countries sending the most tourists to Bali were Australia, China, India, the United States, and Japan.

Has there been a sustaining growth in Bali's tourism over the years?

Before the global pandemic, Bali’s tourism industry had been experiencing steady growth with occasional fluctuations. However, the situation has changed significantly due to the pandemic, with tourism numbers dropping precipitously in 2020 and 2021.

What is the average expenditure of a tourist in Bali?

The expenditure can vary widely depending on the type of tourist, but on average, a tourist is estimated to spend around $100 to $150 per day in Bali, which includes accommodation, food, transportation, and entertainment.

How does tourism contribute to Bali's economy?

Tourism plays a significant role in Bali's economy. It is estimated that more than 80% of Bali's economy depends on the tourism sector through hotels, restaurants, bars, tour operators and other related businesses, providing jobs for many locals.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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