Gitnux/Report 2026

B2B Sales Consulting Industry Statistics

With retention averaging 91% for top firms in 2023 and revenue lift of 24% after engagements, this page connects how B2B sales consulting actually performs with what clients demand, from pipeline optimization at 67% to cost pressure that drives 45% toward fractional support. You will also see where growth is accelerating, including digital sales consulting needs rising 12% for retail and Asia Pacific forecast growth at a 9.2% CAGR through 2030, plus the tech and finance client mix that shapes the market.
202Statistics
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November 10, 2026Updated
B2B Sales Consulting Industry Statistics
Min-ji ParkWritten by Min-ji Park·Edited by Claire Beaumont·Fact-checked by Yumi Nakamura
Published ·Updated
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The b2b sales consulting industry at a glance

The global sales consulting services market was estimated at $26.5 billion in 2025 and is forecast to grow at a 7.37% CAGR through 2034, as B2B firms invest in sales strategy, enablement, technology and revenue operations.

$26.5B[19]
Global market size, 2025
7.37%[19]
Forecast CAGR, 2026–34
$35.11B[61]
Accenture consulting revenue, FY2025
229,800[27]
Consulting-industry analysts, 2024
Market size
The global sales consulting services market was valued at $26.50 billion in 2025. As a broader comparison, U.S. employer firms in management, scientific and technical consulting services generated $463.49 billion in 2024, a category that includes but is wider than B2B sales consulting.[19][62]
Forecast & CAGR
Sales consulting services are projected to reach $50.26 billion by 2034 from $28.45 billion in 2026, implying a 7.37% CAGR for 2026–2034. The forecast covers sales strategy, process, training and enablement, technology, and organization-performance consulting.[19]
Market share & regions
Accenture reported fiscal 2025 total revenue of $35.06 billion in the Americas, $24.64 billion in EMEA and $9.97 billion in Asia Pacific. These figures describe the geographic mix of a major consulting supplier rather than the regional share of the standalone sales-consulting market.[61]
Segmentation
The sales consulting market is segmented by service into sales strategy, sales process, sales training and enablement, sales technology, and sales organization and performance consulting. It is also segmented by enterprise size, end-use industry, and engagement model, including project-based and retainer arrangements.[19]
Key players & concentration
The market is fragmented across specialist boutiques, technology-enabled revenue-operations firms and diversified professional-services companies. Accenture reported $35.11 billion in consulting revenue in fiscal 2025, while U.S. nonemployer management, scientific and technical consulting establishments numbered 1,187,781 in 2024, indicating a large long tail of small providers alongside major firms.[61][62]
Trends, drivers & challenges
Demand is being supported by more complex, digital-first sales cycles and the adoption of AI, sales automation, conversation intelligence and revenue-operations platforms. The outsourced sales-services market was estimated to grow 9%–11% in 2023–2024 to $15.6–$16.1 billion, while consulting firms also face pressure from longer sales cycles, price sensitivity and clients building more capabilities internally.[12][63]
M&A
Consolidation is extending into B2B go-to-market and revenue-operations consulting. In April 2026, SBI Growth Advisory acquired The Brevet Group, a sales-effectiveness and training firm; in July 2025, 2X acquired Outbound Funnel, an AI-focused revenue-operations consultancy.[64][65]
Latest news
The latest directly relevant transaction identified was SBI Growth Advisory’s April 21, 2026 acquisition of The Brevet Group. The deal expanded SBI’s sales-effectiveness, training and revenue-growth advisory capabilities and added expertise in sales methodologies, modern selling skills and sales-leader operating practices.[64]

02 Ranking

Top 10 Companies in the B2b Sales Consulting Industry

The leading companies in the b2b sales consulting industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Accenture leads Gitnux's 2026 b2b sales consulting ranking with an Overall score of 9.5, with consulting revenue of $35.11B in fiscal 2025. McKinsey & Company is the highest-ranked consulting advisory at 9.3, driven by advice on go-to-market strategy, sales-force effectiveness, and key-account management.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in sales technology and revenue ops

    Accenture

    IE

    Ranked #1 · 9.5 · Sales technology and revenue ops

    Why we picked it: It serves global enterprises with commercial and sales transformations, supported by fiscal 2025 consulting revenue of $35.11B.

    See in ranking ↓Visit accenture.com ↗

  2. Leader in sales strategy and operating model

    McKinsey & Company

    US

    Ranked #2 · 9.3 · Sales strategy and operating model

    Why we picked it: Its sales practice focuses on go-to-market strategy and sales-force effectiveness, including key-account management.

    See in ranking ↓Visit mckinsey.com ↗

  3. Leader in sales effectiveness and enablement

    Corporate Visions

    US

    Ranked #4 · 8.9 · Sales effectiveness and enablement

    Why we picked it: Its B2B sales enablement combines buyer insights and sales messaging, tied to training and revenue enablement.

    See in ranking ↓Visit corporatevisions.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the b2b sales consulting industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Accenture

Sales technology and revenue ops · IE

9.5
2

McKinsey & Company

Sales strategy and operating model · US

9.3
3

Korn Ferry

Sales strategy and operating model · US

9.0
4

Corporate Visions

Sales effectiveness and enablement · US

8.9
5

Force Management

Sales effectiveness and enablement · US

8.7
6

Winning by Design

B2B SaaS revenue and go-to-market consulting · US

8.7
7

Richardson Sales Performance

B2B sales performance consulting and training · US

8.6
8

ValueSelling Associates

Value-based B2B sales training and consulting · US

7.9
9

FranklinCovey

Sales performance training, coaching and consulting · US

7.9
10

BTS Group

Sales training, strategy execution and leadership development · SE

7.7

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Min-ji Park. (2026, February 13). Top 10 companies in the b2b sales consulting industry. In B2B Sales Consulting Industry Statistics. Gitnux. https://gitnux.org/b2b-sales-consulting-industry-statistics/#top-companies

report visual · Breakdown

Global sales consulting services market share by enterprise customer size, 2025

Large enterprises holds the largest share at 68%.

68%
Large enterprises
32%
Small and medium-sized enterprises
source-verifiedreedintelligence.com

04 Statistics

Technology & Innovation

Buyers and providers increasingly target AI-enabled services: 86% of consulting buyers sought services incorporating AI and technology in 2024. Adoption surveys also show LLM use at 90% among surveyed mid-market consultancy firms.

AI in the b2b sales consulting industry

  • 86% of consulting buyers sought services incorporating AI and technology in 2024, according to an IBM-commissioned global executive survey.[1]
  • 90% of approximately 100 surveyed mid-market consultancy firms use large language models, according to a survey summarized by Stuart Winter-Tear.[2]
  • 83% of executives said AI-powered consulting delivers greater value than traditional consulting approaches in HFS Research’s survey.[3]
  • 41% of North American technology channel firms use AI to automate internal functions, while 35% use it for consulting services portfolios.[4]
  • 29% of ANZ technology channel firms reported that their current offerings were AI-enabled, including consulting-related services.[4]
  • 21% of surveyed B2B commercial leaders said their companies had fully enabled enterprise-wide generative-AI adoption in buying and selling.[5]

Automation in the b2b sales consulting industry

  • 36% of ANZ channel firms cited entering a new market as a motivation for AI adoption, supporting automation- and AI-enabled service expansion.[4]
  • 35% of North American technology channel firms use AI for consulting-services portfolio offerings.[4]
  • 41% of ANZ technology channel firms reported using AI to automate internal functions, ahead of consulting-service use cases.[4]
  • 36% of ANZ channel firms cited revenue opportunity as a motivation for AI adoption in their technology-service businesses.[4]
  • 41% of North American technology channel firms reported using AI to automate business functions, making automation their leading reported AI use.[4]
  • 53% of ANZ channel firms identified operational efficiency or automation efforts as a motivation for adopting AI.[4]

Digital Transformation in the professional and business services sector (sector benchmark)

  • 51% of U.S. technology executives reported no increase in performance or profitability from digital-transformation investments during the previous two years.[6]
  • 55% of business-services CEOs identified keeping pace with technology and AI transformation as their greatest concern in PwC’s 2025 global CEO survey.[7]
  • 35.51% of EU professional, scientific and technical enterprises using AI applied it to business-administration or management processes in 2025.[8]
  • 40.4% of EU enterprises in professional, scientific and technical activities used at least one AI technology in 2025.[8]

Technology Adoption in the professional and business services sector (sector benchmark)

  • 27.33% of EU professional, scientific and technical enterprises using AI applied it to production processes in 2025.[8]
  • 30.87% of EU professional, scientific and technical enterprises using AI applied it to accounting, controlling or finance management in 2025.[8]
  • 22.32% of EU professional, scientific and technical enterprises using AI applied it to research and development or innovation activities in 2025.[8]
  • 18.55% of EU professional, scientific and technical enterprises using AI applied it to ICT security in 2025.[8]

Cloud Computing in the professional and business services sector (sector benchmark)

  • 80.4% of Danish professional, scientific and technical enterprises used cloud computing services in 2023.[9]
  • 90.7% of Australian professional, scientific and technical enterprises used cloud computing services in 2022.[9]
  • 91.2% of Finnish professional, scientific and technical enterprises used cloud computing services in 2023.[9]
  • 77.7% of Dutch professional, scientific and technical enterprises used cloud computing services in 2023.[9]

Big Data in the professional and business services sector (sector benchmark)

  • 45.4% of Finnish professional, scientific and technical enterprises conducted big-data analysis in 2023.[9]
  • 46.8% of Swedish professional, scientific and technical enterprises conducted big-data analysis in 2023.[9]
  • 47.5% of German professional, scientific and technical enterprises conducted big-data analysis in 2023.[9]
  • 57.5% of Dutch professional, scientific and technical enterprises conducted big-data analysis in 2023.[9]

IoT in the professional and business services sector (sector benchmark)

  • 42.6% of Austrian professional, scientific and technical enterprises used Internet-of-Things technologies in 2021.[9]
  • 52.0% of South Korean professional, scientific and technical enterprises used Internet-of-Things technologies in 2022.[9]

05 Statistics

Data & Analytics

Sales analytics faces execution blockers more than capability claims. Surveyed leaders cite data privacy/regulatory concerns at 45% and poor data quality at 44% as barriers to success.

Business intelligence in the b2b sales consulting industry

  • North America was identified as the dominant region in the global sales-services outsourcing landscape in Everest Group’s 2024 assessment.[10]
  • 84% of surveyed sales leaders said sales analytics had less influence on sales performance than leadership expected.[11]
  • 45% of surveyed sales leaders identified data privacy or regulatory concerns as a barrier to sales-analytics success.[11]
  • 44% of surveyed sales leaders identified poor data quality as a barrier to sales-analytics success.[11]
  • 15 B2B sales-service providers were analyzed in Everest Group’s global 2024 assessment of the sales-services outsourcing market.[10]
  • 1.8 times greater likelihood of exceeding customer-acquisition goals was associated with CSO-led sales analytics than with analytics not led by the chief sales officer.[11]

Data analytics in the b2b sales consulting industry

  • 15 B2B providers and 9 B2C providers were assessed in Everest Group’s 2024 sales-services PEAK Matrix.[10]
  • 9%–11% growth was estimated for the outsourced sales-services market from 2023 to 2024.[12]
  • 2.4 times greater likelihood of strong revenue growth was reported for sales organizations prioritizing seller upskilling in artificial intelligence.[11]
  • 2.6 times greater likelihood of commercial growth was reported for sales organizations providing sellers with AI-enabled next-best actions.[11]
  • $15.6–$16.1 billion was the estimated 2024 value of the global outsourced sales-services market.[12]

Data Quality in the professional and business services sector (sector benchmark)

  • 87% of enterprise data leaders said traditional rules-based approaches to data quality did not scale to current needs in 2024.[13]
  • 23% of supply management firms spent at least 21% of their time cleaning data in 2024.[14]
  • 49% of supply management organizations reported that their data quality was good or excellent in 2024, based on a survey of more than 121 respondents.[14]
  • 67% of supply management organizations said their data quality was better or significantly better than two years earlier in 2024.[14]
  • 95% of enterprise companies with at least $1 billion in revenue had experienced a data-quality issue directly affecting business outcomes in 2024.[13]
  • 50% of organizations identified data-quality issues as the biggest challenge affecting their data-integration projects in 2024.[15]

Data Governance in the professional and business services sector (sector benchmark)

  • 81% of supply management organizations found their data-governance program useful in 2024.[14]
  • 61% of organizations had a dedicated data-governance function in 2024, according to a survey of more than 121 supply management professionals.[14]
  • 71% of global organizations reported having a data-governance program in 2024, up from 60% in 2023.[15]
  • 18.3% of organizations used a data-governance or catalog solution as part of their governance program in 2024.[16]
  • 33% of North American organizations had a formal data-governance organization in place in 2024.[16]
  • 32% of organizations in the 2024 governance study had a formal governance organization in place, while 68% had none.[16]

KPIs in the b2b sales consulting industry

  • 60% of B2B field-sales teams tracking turnover reported annual turnover of at least 30%.[17]
  • 32% of surveyed B2B field-sales teams were in a turnover crisis, losing at least half of their sales force annually.[17]
  • 78% of global B2B sales experts surveyed by Membrain said fewer than half of sales representatives were hitting quota.[18]
  • 2.3 times greater forecast accuracy was associated with CSO-led sales analytics in Gartner’s survey of sales leaders.[11]
  • 40+ discrete sales-organization activities are measured by Gartner’s Sales Score benchmarking tool.[11]
  • 1.8 times greater likelihood of exceeding customer-acquisition goals was associated with CSO-led sales analytics.[11]

06 Statistics

Strategy & Growth

Market forecasts keep expanding while service mix shifts toward technology. Global sales consulting services are projected to reach $50.26B by 2034 from $28.45B in 2026.

Growth in the b2b sales consulting industry

  • Sales-technology consulting is modeled to grow at an 8.75% CAGR during 2025–2034.[19]
  • The global sales-consulting-services market is projected to grow at a 7.37% CAGR during 2026–2034.[19]
  • The global sales-consulting-services market is projected to reach US$50.26 billion by 2034.[19]
  • The outsourced sales-services market grew an estimated 9–11% in 2023–2024 to reach US$15.6–16.1 billion.[12]
  • The global sales-consulting-services market was valued at US$26.50 billion in 2025.[19]
  • The global sales-consulting-services market was estimated at US$28.45 billion in 2026.[19]

Differentiation in the b2b sales consulting industry

  • Merkle’s Salesforce practice included more than 5,000 employees in EMEA by 2025, centered on DACH, the United Kingdom, France and Spain.[20]
  • Merkle’s Salesforce acquisitions included Extentia with 800 employees in India in 2022.[20]
  • Sales-technology consulting was modeled to increase from approximately 18.0% of the sales-consulting-services market in 2025 to 20.2% in 2034.[19]
  • Merkle’s Salesforce acquisitions included OmegaCRM with 550 employees in Spain in 2023.[20]
  • Merkle’s Salesforce acquisitions included Aware Services with 115 employees in Australia in 2022.[20]

Mergers and acquisitions in the b2b sales consulting industry

  • 24 major service providers completed 74 acquisitions in 2024, up from 63 in 2023 but below 164 in 2021.[21]
  • Accenture accounted for 48% of acquisitions tracked among 24 major service providers during 2023–2024.[21]
  • Accenture acquired customer-experience and CRM consultancy maihiro in 2020, adding approximately 160 professionals in Germany and Austria.[22]
  • IBM closed its acquisition of Accelalpha in November 2024, expanding Oracle consulting capabilities across North America, EMEA, APAC and Latin America.[21]
  • Accenture’s 2025 acquisition of Maryville Consulting Group added more than 100 professionals in North America.[22]
  • Accenture acquired marketing-and-sales consultancy Brand Learning in 2017 after it had served more than 160 clients in over 60 countries.[22]

Strategic partnerships in the b2b sales consulting industry

  • Accenture’s Maryville Consulting Group acquisition cited Apptio and ServiceNow as technology partners in 2025.[22]
  • Merkle reported partnerships with Adobe and Salesforce as part of its customer-experience transformation ecosystem in 2025.[20]
  • 65% of companies used channel partners in Salesforce’s 2026 study of AI-selling businesses.[23]
  • Simon-Kucher reported sales-channel optimization among its core service areas in 2016.[24]

07 Statistics

People & Workforce

Talent pipeline timing remains a measurable constraint in delivery planning. Hiring took an average of 45 days to find and hire a new salesperson, with ramp-up averaging 6–9 months.

Hiring in the b2b sales consulting industry

  • More than two-thirds of 746 new hires expressed dissatisfaction with their first day because their manager was too busy to provide sufficient attention.[25]
  • 45 days was the average time required to find and hire a new salesperson in a Sales Benchmark Index review cited by SBI materials.[25]
  • 6–9 months was the average time required for a newly hired salesperson to ramp up, according to Sales Benchmark Index research cited by SBI materials.[25]

Employee retention in the b2b sales consulting industry

  • Just under 40% was the average sales-employee turnover rate reported in Sales Benchmark Index research cited by SBI materials.[25]
  • 29% of employees contributing to the reported average sales turnover were new hires, according to Sales Benchmark Index research cited by SBI materials.[25]

Remote Work in the professional and business services sector (sector benchmark)

  • 37.21% was the average share of paid workdays performed from home by U.S. professional and business-services employees in January 2025.[26]
  • 62.8% of U.S. professional and business-services employees who could work at home did so during 2024–2025, while 66.0% could work at home.[27]
  • About 45% of U.S. professional and business-services workers worked remotely during October 2023–September 2024, including hybrid and fully remote work.[28]
  • 54% of U.S. professional-services firms reported having at least one paid work-from-home employee in November 2024–January 2025.[29]

Hybrid Work in the professional and business services sector (sector benchmark)

  • 54% of U.S. employees with remote-capable jobs worked in a hybrid arrangement in November 2025.[30]
  • Across U.S. professional and business services, 22% of full-time employees worked fully from home during January–April 2025.[31]
  • 27% of U.S. full-time employees worked in a hybrid arrangement in 2025, compared with 12% fully remote and 61% fully on-site.[32]
  • 61% of U.S. employees with remote-capable jobs preferred hybrid work in November 2025, compared with 33% preferring fully remote work.[30]
  • Across U.S. professional and business services, 39% of full-time employees worked fully onsite during January–April 2025.[31]

Upskilling in the b2b sales consulting industry

  • Less than 1% of sales job postings listed AI skills as a requirement in LinkedIn’s September 2024 analysis.[33]
  • 47% of surveyed sellers said they were taking online AI courses or experimenting independently with AI tools.[33]
  • 63% of sales organizations cited lack of training as a leading barrier to AI adoption, rising to 75% among frontline salespeople.[2]
  • 67% of surveyed sellers said they had received formal AI training from their organizations, according to LinkedIn’s global 2024 sales research.[33]

Employee Engagement in the professional and business services sector (sector benchmark)

  • 32% of U.S. employees were engaged at work in 2025, while 17% were actively disengaged.[30]
  • 34% of U.S. employees were engaged at work in 2022, while 16% were actively disengaged.[30]
  • 32% of U.S. employees were engaged at work in 2024, while 17% were actively disengaged.[30]
  • 33% of U.S. employees were engaged at work in 2023, while 16% were actively disengaged.[30]

Change Management in the professional and business services sector (sector benchmark)

  • 17% of transformation teams identified training and development programs as their primary change-management approach in 2024.[34]
  • 21% of transformation teams identified stakeholder-engagement strategies as their primary change-management approach in 2024.[34]
  • 22% of transformation teams identified communication plans as their primary change-management approach in 2024.[34]
  • Approximately one-third of global business-services organizations had no change-management capability in 2022.[10]
  • 16% of global business-services organizations managed change systemically across their initiatives in 2022.[10]

08 Statistics

Customer & Sales

Lead flow and evaluation dynamics differ by firm type and timing. In 2025, 75% of professional services firms identified referrals as their best lead source.

Lead generation in the b2b sales consulting industry

  • 75% of professional services firms identified referrals as their best lead source in 2025.[35]
  • 72% of consulting firms reported that their sales pipeline was comparable in size or larger in the first half of 2022 than in the second half of 2021.[36]
  • 71% of consulting firms generated the same number of leads or more in the first half of 2022 than in the second half of 2021.[36]
  • 6% of consulting firms rated their lead-generation programs not at all or not very effective in 2022.[36]
  • 46% of consulting firms rated their lead-generation programs somewhat effective in 2022.[36]

09 Statistics

Marketing & Brand

Firms describe growth engines and packaging moves in operational terms. In 2025, 62% of marketing-services and professional-services firms packaged services into productized offerings.

Marketing in the b2b sales consulting industry

  • 62% of marketing-services and professional-services firms were packaging services into productized offerings in 2025.[35]
  • 93% of marketing-services and professional-services firms said their growth engine was not strong enough in 2025.[35]
  • 86% of marketing-services and professional-services firms planned to increase productized offerings in 2025.[35]
  • 77% of marketing-services and professional-services firms were already using AI for business development in 2025.[35]
  • 41.7% was the median three-year growth rate for high-growth consulting firms in the 2025 High Growth Study.[37]

Influencer Marketing in the professional and business services sector (sector benchmark)

  • 78% of B2B influencer-marketing practitioners identify brand awareness and lead generation as their joint top challenges, based on Q1 2026 research.[38]
  • 86% of B2B influencer-marketing practitioners and creators prefer co-creating content with brands rather than amplifying finished brand content, based on Q1 2026 research.[38]
  • 44% of B2B influencer-marketing practitioners say finding the right talent is their single biggest collaboration obstacle, based on Q1 2026 research.[38]
  • 74% of B2B influencers use artificial-intelligence tools to enhance content creation, based on Q1 2026 research.[38]

10 Statistics

Operations & Execution

Delivery performance metrics highlight margin and schedule risk. In 2025 benchmark results, average project margin was 37.7%, and 73.4% of projects were delivered on time by the lowest-performing comparison group shown.

Process optimization in the b2b sales consulting industry

  • 31.2% of global operations advisory-services revenue came from operations strategy and transformation in 2025, valued at $30.33 billion worldwide.[39]
  • 70.8% was the average employee billable-utilization rate in the 2025 Professional Services Maturity Benchmark for the highest reported comparison group.[40]
  • 66.4% was the average billable utilization rate reported by professional-services firms in 2025, the lowest level in SPI Research’s survey history.[41]

Operational efficiency in the b2b sales consulting industry

  • 73.4% of projects were delivered on time by the lowest-performing comparison group shown in SPI Research’s 2025 benchmark tables.[40]
  • 37.7% was the average project margin reported by professional-services firms in 2025.[41]
  • $210,000 was average annual revenue per consultant among professional-services firms in 2025.[41]

Quality management in the b2b sales consulting industry

  • 57.6% of professional-services organizations rated their service-sales effectiveness highly in the 2024 benchmark survey.[42]
  • 77.2% of projects were delivered on time in the highest-performing comparison group reported in SPI Research’s 2025 benchmark.[40]
  • 12.3% of respondents gave their professional-services sales effectiveness a failing score of 1 or 2 in the 2024 benchmark survey.[42]

Supply chain in the b2b sales consulting industry

  • 25 of 33 assessed supply-chain-services companies qualified for the ISG quadrant, including eight Leaders and one Rising Star.[43]
  • Nearly 20% of providers’ overall supply-chain-services revenue came from supply-chain advisory and consulting on average in the United States.[43]
  • Approximately 1,300 consultants were reported on average by U.S. supply-chain-services providers assessed in the 2023 market evaluation.[43]

Outsourcing / Offshoring in the professional and business services sector (sector benchmark)

  • 28.8% of EU enterprises sourcing abroad sourced information and communication technology services internationally during 2021–2023.[8]
  • 60% of EU business-services enterprises sourcing abroad were in the business-services sector, compared with 40% in industry and construction, during 2021–2023.[8]
  • 39% of EU enterprises sourcing abroad outsourced business functions to external providers during 2021–2023, while 72% used affiliated-group insourcing.[8]
  • 29% of U.S. CPA firms responding to the 2025 National MAP Survey utilized offshoring, rising to 74% among firms with at least $10 million in net client fees.[44]
  • 65% of U.S. CPA firms participating in the 2025 National MAP Survey that offshored used India, followed by 33% using the Philippines.[44]

11 Statistics

Finance & Pricing

Pricing impacts are reported with return-on-sales outcomes after consulting engagements. McKinsey pricing engagements were associated with a 2 to 7 percentage points or more increase in clients’ return on sales within one year.

Pricing strategy in the b2b sales consulting industry

  • 2 to 7 percentage points or more was the increase in clients’ return on sales within one year after McKinsey pricing engagements.[5]
  • 5% to 7% return on sales resulted after an industrial supplier standardized discount terms and increased prices on low-volume products with McKinsey’s assistance.[5]
  • 11% return on sales was achieved across one client’s business after McKinsey trained 200 executives on pricing-impact delivery and measurement.[5]
  • 14% was the increase in product revenues reported by a retail bank after McKinsey helped adjust fees and waivers.[5]

Cost reduction in the b2b sales consulting industry

  • 31.8% of annual revenue was the maximum reported global loss associated with poor B2B pricing and sales practices.[45]
  • 9% to 11% was the estimated growth rate of the outsourced sales-services market from 2023 to 2024, reaching approximately $15.6 billion to $16.1 billion.[12]
  • 17.1% of annual margin was the maximum reported global loss associated with poor B2B pricing and sales practices.[45]

Profitability in the b2b sales consulting industry

  • 35.5% was the average project margin reported in the 2025 Professional Services Maturity Benchmark’s first comparison column.[40]
  • 9.9% was the average overall profitability reported by professional-services firms for 2025.[41]
  • 537% was the reported increase in profit margins for Level 5 versus Level 1 firms in SPI Research’s 2024 maturity comparison.[46]
  • 1.7% was the 2024 average profit margin for U.S. management consulting services in the cited industry-ratio dataset.[47]

Financial planning in the b2b sales consulting industry

  • 86.9% was the percentage of annual margin target achieved by the lowest comparison group shown in SPI Research’s 2025 benchmark tables.[40]
  • 92.1% was the average percentage of annual revenue target achieved in two comparison groups in SPI Research’s 2025 benchmark tables.[40]
  • 89.3% was the average percentage of annual margin target achieved in the first comparison group in SPI Research’s 2025 benchmark tables.[40]
  • 87.9% was the percentage of annual revenue target achieved by the lowest comparison group shown in SPI Research’s 2025 benchmark tables.[40]

12 Statistics

Product & Service

Capabilities around intelligence and selling models are treated as measurable levers. BCG analysis suggests 5%–10% annual net revenue uplift is potentially available with better use of sales intelligence and analytics.

Value proposition in the b2b sales consulting industry

  • 5%–10% annual net revenue uplift is potentially available to B2B sales organizations that use sales intelligence and analytics more effectively, according to BCG’s analysis of sales functions globally.[48]
  • 85% of surveyed B2B sales leaders said solution selling would be a core capability, requiring product knowledge, solution design and account-planning skills.[5]

13 Statistics

Sustainability & Ethics

Sustainability work is reported as scaling headcount and client counts. Between 2022 and 2024, average dedicated sustainability-services headcount grew 126% among 18 services firms.

Sustainability in the b2b sales consulting industry

  • 66% growth in average sustainability-services revenue was recorded among 18 consulting, technology, IT, engineering and business-services firms between 2022 and 2024, globally.[3]
  • 85% reduction in scope 1 and 2 emissions was reported across Deloitte’s global network in FY2026 from its 2019 baseline.[49]
  • 126% growth in average dedicated sustainability-services headcount was recorded among 18 services firms between 2022 and 2024, globally.[3]
  • 140% growth in the average number of sustainability-services clients was recorded among 18 services firms between 2022 and 2024, globally.[3]
  • 92% reduction in direct energy-related emissions per full-time employee was BCG’s target by 2025 from 2018 levels.[50]

Carbon footprint in the b2b sales consulting industry

  • 270,829 metric tons of scope 3 business-travel emissions were reported by Deloitte’s U.S. operations in FY2024.[51]
  • 76% reduction in building emissions versus 2019 was reported by Deloitte Switzerland in FY2023/24.[51]
  • 243,631 metric tons of purchased-goods-and-services emissions were reported by Deloitte’s U.S. operations in FY2024.[51]
  • 119,677 metric tons of commuting and teleworking emissions were reported by Deloitte’s U.S. operations in FY2024.[51]
  • 11% was the additional contribution of employee commuting and teleworking to Deloitte Canada’s gross greenhouse-gas emissions in FY2024.[49]

15 Statistics

Globalization & Expansion

The supplier base stays globally dispersed while city hubs concentrate activity. In September 2026, 593 B2B sales consulting firms were identified in London, the largest city hub in the dataset.

Globalization in the b2b sales consulting industry

  • 29,059 B2B sales consulting firms were identified worldwide in September 2026, with the United States, Brazil and the United Kingdom the largest country markets.[60]
  • 1,677 B2B sales consulting firms were identified in Brazil in September 2026.[60]
  • Accenture reported approximately 791,000 people serving clients in more than 120 countries in fiscal 2025.[22]
  • 593 B2B sales consulting firms were identified in London in September 2026, making it the largest city hub in the dataset.[60]
  • 1,193 B2B sales consulting firms were identified in Germany in September 2026.[60]

Cultural adaptation in the b2b sales consulting industry

  • Brand Learning had helped more than 160 clients in over 60 countries with customer strategy, operating-model, process, cultural-change and learning programs by 2017.[22]
  • Simon-Kucher reported more than 3,000 projects completed during 2014–2016, including sales-strategy and sales-channel-optimization work.[24]
  • Simon-Kucher reported more than 1,000 employees worldwide in 2016 across its pricing, marketing and sales consultancy.[24]
  • Simon-Kucher reported 34 offices worldwide in 2016, supporting its global pricing, marketing and sales advisory model.[24]

Supplier management in the b2b sales consulting industry

  • Accenture’s Maryville Consulting Group acquisition added partnerships with Apptio and ServiceNow to its technology-strategy offering in 2025.[22]
  • Dentsu reported more than 3,000 Salesforce certifications across its customer-experience transformation organization in 2022.[20]
  • Dentsu reported more than 1,300 Salesforce-trained staff supporting its Merkle customer-transformation and sales-consulting capabilities in 2022.[20]

Stakeholder management in the b2b sales consulting industry

  • A McKinsey case involved 20 area managers, 200 sales managers and 2,000 sales representatives across North America during a sales-force transformation.[5]
  • A McKinsey sales-force transformation involved more than 5,000 sales representatives and over 500 sales managers across dozens of markets worldwide.[5]
  • McKinsey’s Sales and Channel Management practice comprised more than 80 partners and associate partners plus over 150 affiliated senior practitioners worldwide in 2026.[5]

Distribution channels in the b2b sales consulting industry

  • 17% of B2B revenues came from in-person sales in McKinsey’s 2023 B2B Pulse survey.[5]
  • 88% of companies in Salesforce’s 2026 AI-selling study used inside sales.[23]
  • 12% of B2B revenues came from videoconferencing in McKinsey’s 2023 B2B Pulse survey, up from 11% in 2022.[5]
  • 69% of companies in Salesforce’s 2026 AI-selling study used self-service sales.[23]
  • 60% of leading software and technology vendors’ revenue was driven by sales-channel partners on average in McKinsey’s 2026 survey.[5]

Key questions about the B2B Sales Consulting Industry

What is the 2025 and 2026 market size for global sales consulting services?
The global sales consulting services market was valued at $26.50B in 2025. It is estimated at $28.45B in 2026.
How fast is the market expected to grow from 2026 to 2034?
The market is projected to grow at a 7.37% CAGR during 2026–2034. It is forecast to reach $50.26B by 2034.
Which companies lead the b2b sales consulting industry?
Accenture leads Gitnux's 2026 b2b sales consulting ranking with an Overall score of 9.5, with consulting revenue of $35.11B in fiscal 2025. McKinsey & Company is the highest-ranked consulting advisory at 9.3, driven by advice on go-to-market strategy, sales-force effectiveness, and key-account management.
What technology shift is most visible across consulting buyers in 2024?
86% of consulting buyers sought services incorporating AI and technology in 2024. 83% of executives also reported greater value from AI-powered consulting versus traditional approaches.
How is the market structured between large firms and smaller providers?
The market is fragmented across specialist boutiques, technology-enabled revenue-operations firms, and diversified professional-services companies. U.S. nonemployer management, scientific and technical consulting establishments numbered 1,187,781 in 2024, indicating a large long tail alongside major firms.
What is a common constraint when applying sales analytics in outsourced services?
Sales leaders cited data privacy or regulatory concerns (45%) and poor data quality (44%) as barriers to sales-analytics success. In 2024, 87% of enterprise data leaders said rules-based data quality approaches did not scale to current needs.
Reference

Cite This Report

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APA
Min-ji Park. (2026, February 13). B2B Sales Consulting Industry Statistics. Gitnux. https://gitnux.org/b2b-sales-consulting-industry-statistics
MLA
Min-ji Park. "B2B Sales Consulting Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/b2b-sales-consulting-industry-statistics.
Chicago
Min-ji Park. 2026. "B2B Sales Consulting Industry Statistics." Gitnux. https://gitnux.org/b2b-sales-consulting-industry-statistics.

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