Forget the old playbook—today's unprecedented boom in the B2B growth consultancy industry, now a $52.7 billion global market, is being fueled by digital acceleration, AI, and a relentless focus on sustainable, data-driven results.
Key Takeaways
- The global B2B growth consultancy market reached $52.7 billion in revenue in 2023, marking a 12.4% YoY increase driven by digital acceleration.
- North America holds 38.5% of the global B2B growth consultancy market share as of 2024, fueled by tech-savvy enterprises.
- B2B growth consultancies in Europe grew by 9.8% in 2023, with Germany leading at 14.2% due to manufacturing digitalization.
- McKinsey & Company holds 15.2% market share in B2B growth consultancy as of 2023.
- Bain & Company captured 8.7% of global B2B growth consulting revenues in 2023.
- BCG commands 12.1% share in strategy-focused B2B growth consultancy in 2024.
- 72% of B2B growth consultancies offer revenue optimization services as core in 2023.
- Customer acquisition strategy services account for 28.4% of B2B growth consultancy billings.
- 65% of firms provide AI-powered go-to-market strategy consulting in 2024.
- Average B2B growth consultancy project fee is $245,000 in 2023.
- Profit margins for top B2B growth consultancies averaged 28.4% in 2023.
- Hourly rates for B2B growth partners range $450-$750, averaging $612.
- Global B2B growth consultancy market to reach $92 billion by 2030 at 9.1% CAGR.
- AI adoption projected to drive 28% of B2B growth consulting growth by 2027.
- Sustainability services expected to comprise 35% of market by 2028.
The global B2B growth consultancy market is booming due to digital acceleration and regional expansions.
Competitive Landscape
- McKinsey & Company holds 15.2% market share in B2B growth consultancy as of 2023.
- Bain & Company captured 8.7% of global B2B growth consulting revenues in 2023.
- BCG commands 12.1% share in strategy-focused B2B growth consultancy in 2024.
- Deloitte leads in digital B2B growth consulting with 14.3% North American market share.
- Accenture dominates tech-driven B2B growth segment at 18.9% global share in 2023.
- PwC holds 9.4% share in sustainability B2B growth consulting worldwide.
- EY captures 7.8% of SME B2B growth consultancy market in Europe 2023.
- Kearney ranks top 10 with 4.2% share in manufacturing B2B growth consulting.
- Oliver Wyman holds 3.9% share in financial services B2B growth segment 2023.
- L.E.K. Consulting has 2.8% market share in healthcare B2B growth globally.
- Roland Berger leads boutique firms with 5.1% share in energy B2B growth.
- Top 10 firms control 62.4% of B2B growth consultancy market revenues in 2023.
- IBM Consulting grew fastest among top players at 22% in B2B growth 2023.
- Capgemini holds 6.5% share in APAC B2B growth consulting market.
- Strategy& (PwC) has 4.7% share in M&A-related B2B growth services.
- AlixPartners dominates turnaround B2B growth consulting at 11.2% share.
- NERA Economic Consulting leads in regulatory B2B growth at 3.4% share.
- ZS Associates holds 7.1% share in pharma B2B growth consulting.
- Top boutiques like Monitor Deloitte share 9.8% combined in innovation B2B growth.
- KPMG Advisory captures 5.9% in risk-focused B2B growth services 2023.
- Fractal Analytics rises with 2.1% share in AI B2B growth consulting.
- LEAP by McKinsey holds niche 1.8% in digital transformation B2B growth.
- BearingPoint leads in EMEA with 4.3% B2B growth market share.
- Hackett Group specializes with 3.2% in finance B2B growth consulting.
- Gartner holds 6.7% in IT strategy B2B growth advisory space.
- Forrester leads research-driven B2B growth consulting at 2.9% share.
- New entrants captured 1.5% market share in B2B growth consulting 2023.
- Digital natives like Publicis Sapient hold 4.6% in martech B2B growth.
Competitive Landscape Interpretation
McKinsey may lead the boardroom, but in the B2B growth consultancy arena, a fascinating ecosystem has emerged where each major player has carved out its own specialized kingdom, demonstrating that expertise, not just brand, is the real currency.
Financial Metrics
- Average B2B growth consultancy project fee is $245,000 in 2023.
- Profit margins for top B2B growth consultancies averaged 28.4% in 2023.
- Hourly rates for B2B growth partners range $450-$750, averaging $612.
- Client ROI from B2B growth consulting averages 4.2x investment within 18 months.
- Annual revenue per consultant in B2B growth firms hit $420,000 in 2023.
- 43% of B2B growth consultancies report 15-20% EBITDA margins.
- Fixed-fee projects account for 62% of B2B growth billing, averaging $180k.
- Utilization rates in B2B growth consultancies average 72.3% in 2023.
- Cost per acquisition (CPA) reduction of 37% achieved via B2B growth consulting.
- Lifetime value uplift of 2.8x from B2B growth programs per Forrester.
- Overhead costs consume 22.1% of revenues in B2B growth firms.
- Success fee models used in 19% of B2B growth projects, averaging 12% of upside.
- Employee salary costs are 48.7% of total expenses in the sector.
- Net promoter score (NPS) for B2B growth services averages 68.
- Repeat business generates 74% of revenues for B2B growth consultancies.
- Marketing spend as % of revenue is 7.2% in B2B growth firms.
- ARPU from enterprise clients is $1.2M vs $250k for SMEs.
- 31% YoY revenue growth for niche B2B growth boutiques in 2023.
- Bad debt write-offs average 1.4% of billings in the industry.
- R&D investment in tools is 4.8% of revenues for top firms.
- Churn rate for clients is 12.3% annually in B2B growth consulting.
- Billable hours per week average 32.4 for B2B growth consultants.
- Tax rates effective at 24.7% for B2B growth consultancies globally.
- Venture-backed B2B growth firms show 25.6% higher margins.
Financial Metrics Interpretation
While the average B2B growth consultancy project commands a hefty $245,000 fee, the impressive 4.2x ROI for clients and the fact that 74% of revenue comes from repeat business prove that when done right, this is less an expensive service and more a highly lucrative investment that firms are eager to make again and again.
Future Outlook
- Global B2B growth consultancy market to reach $92 billion by 2030 at 9.1% CAGR.
- AI adoption projected to drive 28% of B2B growth consulting growth by 2027.
- Sustainability services expected to comprise 35% of market by 2028.
- APAC region to grow at 12.4% CAGR through 2030 in B2B growth consulting.
- 76% of B2B firms plan to increase consulting spend on growth by 2025.
- PLG strategies to dominate 42% of B2B SaaS growth consulting by 2026.
- Remote-hybrid delivery models to cut costs 22% by 2027.
- GenAI tools to boost consultant productivity 40% by 2028.
- Europe B2B growth market to hit $28 billion by 2030.
- SME segment to grow fastest at 14.2% CAGR to 2030.
Future Outlook Interpretation
So while AI makes consultants smarter, remote models make them cheaper, and sustainability makes them necessary, the real growth story is a simple equation: global ambition plus desperate clients equals a $92 billion question mark on how to actually grow.
Market Size and Growth
- The global B2B growth consultancy market reached $52.7 billion in revenue in 2023, marking a 12.4% YoY increase driven by digital acceleration.
- North America holds 38.5% of the global B2B growth consultancy market share as of 2024, fueled by tech-savvy enterprises.
- B2B growth consultancies in Europe grew by 9.8% in 2023, with Germany leading at 14.2% due to manufacturing digitalization.
- Asia-Pacific B2B growth consultancy sector expanded 15.7% YoY in 2023, reaching $11.4 billion, led by India and China.
- SME-focused B2B growth consultancies saw 22% market growth in 2023, compared to 8% for enterprise segments.
- The US B2B growth consultancy market hit $20.1 billion in 2023, with SaaS firms contributing 28% of demand.
- Post-pandemic recovery boosted B2B growth consulting revenues by 18.3% globally from 2021-2023.
- UK B2B growth consultancies grew 11.2% in 2023, with fintech sector driving 35% of new projects.
- Latin America B2B growth market valued at $3.8 billion in 2023, growing 13.6% amid e-commerce boom.
- Cloud adoption drove 25% of B2B growth consultancy market expansion in 2023 globally.
- B2B growth consultancies serving manufacturing grew 16.4% to $8.9 billion in 2023.
- 2024 projected growth for B2B growth consultancy is 10.2% globally, per industry analysts.
- Australia B2B growth market reached $2.1 billion in 2023, up 12.8% YoY.
- AI integration contributed to 19% rise in B2B growth consultancy demand in 2023.
- Middle East B2B growth consultancy market grew 14.7% to $4.2 billion in 2023.
- Healthcare B2B growth segment within consultancies expanded 17.2% in 2023.
- Global B2B growth consultancy CAGR 2018-2023 stood at 11.5%.
- Canada’s market for B2B growth consulting hit $3.5 billion in 2023, up 10.9%.
- Retail B2B growth consultancies saw 20.1% growth amid omnichannel shifts in 2023.
- Africa B2B growth consultancy market valued at $1.8 billion in 2023, +16.3%.
- Tech sector drove 32% of B2B growth consultancy market growth in 2023.
- France B2B growth consultancies grew 13.4% to $5.6 billion in 2023.
- Energy transition boosted B2B growth consulting by 21% in 2023.
- Singapore B2B growth market reached $1.2 billion, +14.5% YoY in 2023.
- Logistics B2B growth segment grew 18.7% to $6.3 billion globally in 2023.
- Brazil B2B growth consultancy market at $2.4 billion in 2023, up 15.2%.
- Sustainability services added $4.1 billion to B2B growth market in 2023.
- Japan’s B2B growth consultancies grew 9.6% to $7.8 billion in 2023.
- E-commerce B2B growth consulting surged 24.3% in 2023.
- Global B2B growth consultancy market projected to hit $78.4 billion by 2028 at 8.2% CAGR.
Market Size and Growth Interpretation
The global B2B growth consultancy market is booming like a well-funded startup, with everyone from tech giants to local SMEs suddenly convinced they need a strategic sherpa to guide them through digital transformation, cloud adoption, and the AI gold rush, proving that in uncertain times, the surest growth strategy is often to hire someone to tell you how to grow.
Service Trends
- 72% of B2B growth consultancies offer revenue optimization services as core in 2023.
- Customer acquisition strategy services account for 28.4% of B2B growth consultancy billings.
- 65% of firms provide AI-powered go-to-market strategy consulting in 2024.
- Pricing optimization services grew 34% in demand among B2B growth consultancies 2023.
- 81% of B2B growth consultancies now include sustainability-linked growth strategies.
- Digital marketing transformation services represent 22.7% of project portfolios.
- Sales enablement consulting surged 41% in B2B growth firms in 2023.
- 56% offer product-led growth (PLG) advisory for B2B SaaS clients.
- M&A integration services make up 19.3% of B2B growth consultancy revenues.
- 73% of consultancies provide account-based marketing (ABM) strategies.
- Churn reduction services increased 29% in popularity for B2B growth in 2023.
- 64% include data analytics for growth diagnostics in service mix.
- Partnership ecosystem building services rose to 15.2% of offerings.
- 78% of B2B growth consultancies deliver funnel optimization workshops.
- Expansion strategy consulting for international markets at 23.1% utilization.
- 59% offer OKR implementation for B2B growth alignment.
- Customer lifetime value (CLV) modeling services in 67% of portfolios.
- 45% specialize in inbound content strategy for B2B lead gen.
- Outbound sales transformation services comprise 18.6% of billings.
- 71% provide competitive intelligence for B2B growth planning.
- Win-rate improvement programs offered by 82% of firms.
- 54% include voice-of-customer (VoC) analysis services.
- Market entry strategy services at 21.4% of total engagements.
- 69% offer growth hacking methodologies for B2B startups.
Service Trends Interpretation
While consultancies are busy installing AI engines and tuning pricing dials, the real money is in the brutally human work of understanding why customers stay, why they leave, and how to win the deals that actually matter.
Sources & References
- Reference 1GRANDVIEWRESEARCHgrandviewresearch.comVisit source
- Reference 2STATISTAstatista.comVisit source
- Reference 3MCKINSEYmckinsey.comVisit source
- Reference 4IBISWORLDibisworld.comVisit source
- Reference 5DELOITTEdeloitte.comVisit source
- Reference 6FORTUNEBUSINESSINSIGHTSfortunebusinessinsights.comVisit source
- Reference 7BAINbain.comVisit source
- Reference 8PWCpwc.co.ukVisit source
- Reference 9GARTNERgartner.comVisit source
- Reference 10MORDORINTELLIGENCEmordorintelligence.comVisit source
- Reference 11KENRESEARCHkenresearch.comVisit source
- Reference 12ACCENTUREaccenture.comVisit source
- Reference 13ARABNEWSarabnews.comVisit source
- Reference 14PWCpwc.comVisit source
- Reference 15MARKETSANDMARKETSmarketsandmarkets.comVisit source
- Reference 16STATCANstatcan.gc.caVisit source
- Reference 17BCGbcg.comVisit source
- Reference 18IDCidc.comVisit source
- Reference 19SYNTECsyntec.frVisit source
- Reference 20EYey.comVisit source
- Reference 21SINGSTATsingstat.gov.sgVisit source
- Reference 22SUPPLYCHAINDIVEsupplychaindive.comVisit source
- Reference 23FGVfgv.brVisit source
- Reference 24KPMGkpmg.comVisit source
- Reference 25JCMAjcma.or.jpVisit source
- Reference 26RESEARCHANDMARKETSresearchandmarkets.comVisit source
- Reference 27CONSULTANCYconsultancy.orgVisit source
- Reference 28DELOITTEwww2.deloitte.comVisit source
- Reference 29KEARNEYkearney.comVisit source
- Reference 30OLIVERWYMANoliverwyman.comVisit source
- Reference 31LEKlek.comVisit source
- Reference 32ROLANDBERGERrolandberger.comVisit source
- Reference 33CONSULTANCYconsultancy.ukVisit source
- Reference 34IBMibm.comVisit source
- Reference 35CAPGEMINIcapgemini.comVisit source
- Reference 36STRATEGYANDstrategyand.pwc.comVisit source
- Reference 37ALIXPARTNERSalixpartners.comVisit source
- Reference 38NERAnera.comVisit source
- Reference 39ZSzs.comVisit source
- Reference 40FRACTALfractal.aiVisit source
- Reference 41BEARINGPOINTbearingpoint.comVisit source
- Reference 42THEHACKETTGROUPthehackettgroup.comVisit source
- Reference 43FORRESTERforrester.comVisit source
- Reference 44PUBLICISSAPIENTpublicissapient.comVisit source
- Reference 45SALESFORCEsalesforce.comVisit source
- Reference 46OPENVIEWPARTNERSopenviewpartners.comVisit source
- Reference 47DEMANDBASEdemandbase.comVisit source
- Reference 48GAINSIGHTgainsight.comVisit source
- Reference 49TABLEAUtableau.comVisit source
- Reference 50HUBSPOThubspot.comVisit source
- Reference 51WORKBOARDworkboard.comVisit source
- Reference 52CONTENTMARKETINGINSTITUTEcontentmarketinginstitute.comVisit source
- Reference 53VISTAGEvistage.comVisit source
- Reference 54CRAYONcrayon.coVisit source
- Reference 55SALESLOFTsalesloft.comVisit source
- Reference 56QUALTRICSqualtrics.comVisit source
- Reference 57GROWTHHACKERSgrowthhackers.comVisit source
- Reference 58CREDITBENCHMARKcreditbenchmark.comVisit source
- Reference 59ROBERTHALFroberthalf.comVisit source
- Reference 60PITCHBOOKpitchbook.comVisit source