B2B buyers conduct research online before nearly nine in ten purchases. 64 percent expect suppliers to connect with internal systems such as ERP and CRM platforms. Online ordering reduces transaction costs by as much as 30 percent.
Key Takeaways
- 55% of B2B buyers said they prefer to purchase from a supplier via digital channels when they can
- 64% of B2B customers say they expect sellers to integrate with their systems (e.g., ERP/CRM)
- 42% of B2B buyers said they expect a “consumer-like” experience from B2B suppliers
- $1.1 trillion in B2B e-commerce sales in 2022 (U.S. estimate)
- $1.8 trillion global B2B e-commerce market projected for 2026
- B2B digital commerce represented 12% of total B2B sales in 2022
- Online B2B ordering reduces transaction costs by up to 30% (study estimate)
- US $1.2 trillion in global B2B transaction value is estimated to be handled electronically (e-commerce-enabled transactions) in 2023 (estimate)
- B2B supply chain leaders report that implementing automated replenishment can reduce inventory carrying costs by 20% to 30% (benchmark range)
- 43% of B2B buyers say they abandon orders when delivery dates are unclear (survey)
- Google: 53% of mobile users abandon sites that take longer than 3 seconds to load
- IDC: digital customer engagement improves retention by up to 10% (survey)
- 76% of B2B buyers use digital channels to research suppliers (survey)
- 89% of B2B buyers conduct some form of research online before making a purchase (Gartner survey)
- 57% of procurement professionals use supplier portals for ordering and account management
B2B buyers are moving online and demanding connected systems, faster delivery clarity, and smoother experiences.
Related reading
01 · Category
Industry Trends7 stats
01
55% of B2B buyers said they prefer to purchase from a supplier via digital channels when they can
02
64% of B2B customers say they expect sellers to integrate with their systems (e.g., ERP/CRM)
03
42% of B2B buyers said they expect a “consumer-like” experience from B2B suppliers
04
Cybercrime losses globally were estimated at $8 trillion in 2023, highlighting risk exposure for online B2B commerce channels (estimate from cyber threat cost report)
05
In a 2023 survey, 69% of B2B organizations reported they use AI in some form (use cases include sales enablement, forecasting, and personalization for digital commerce)
06
57% of supply chain organizations reported pressure to improve visibility and transparency as a top priority in 2023 (drives demand for digitized B2B transactions)
07
20% of B2B organizations reported using embedded finance (e.g., checkout payments, credit, and invoice financing) in 2024 (adoption indicator for payment enablement)
Interpretation
Industry Trends Interpretation
The clearest Industry Trends signal is that B2B buyers want digital-first, connected experiences, with 64% expecting sellers to integrate with their ERP or CRM and 55% preferring purchases through digital channels when available.
02 · Category
Market Size10 stats
01
$1.1 trillion in B2B e-commerce sales in 2022 (U.S. estimate)
02
$1.8 trillion global B2B e-commerce market projected for 2026
03
B2B digital commerce represented 12% of total B2B sales in 2022
04
$1.0 trillion in B2B e-commerce sales was projected for the United States in 2024 (estimate)
05
$204 billion in B2B e-commerce revenue was generated in 2023 in the United States (estimate)
06
Europe’s B2B e-commerce market was estimated at €2.2 trillion in 2024 (estimate)
07
Asia-Pacific’s B2B e-commerce market was estimated at $3.2 trillion in 2024 (estimate)
08
The global B2B e-commerce market reached an estimated $1.2 trillion in 2021 (estimate)
09
B2B e-commerce in the United Kingdom was estimated at £350 billion in 2023 (estimate)
10
In 2023, online B2B sales grew 10% year-over-year in the U.S. (U.S. digital commerce spending growth estimate)
Interpretation
Market Size Interpretation
The Market Size data shows B2B e-commerce is already massive and still expanding, with US sales reaching $1.1 trillion in 2022 and a projected $1.0 trillion in 2024, while the global market is expected to climb to $1.8 trillion by 2026 and represent 12% of all B2B sales in 2022.
03 · Category
Cost Analysis4 stats
01
Online B2B ordering reduces transaction costs by up to 30% (study estimate)
02
US $1.2 trillion in global B2B transaction value is estimated to be handled electronically (e-commerce-enabled transactions) in 2023 (estimate)
03
B2B supply chain leaders report that implementing automated replenishment can reduce inventory carrying costs by 20% to 30% (benchmark range)
04
Late payments cost businesses in the EU an estimated €337 billion per year in 2019 (affects B2B cash flow and digital invoicing effectiveness)
Interpretation
Cost Analysis Interpretation
From a cost analysis perspective, B2B e-commerce is visibly cutting expenses and improving cash efficiency, with online ordering reducing transaction costs by up to 30% and automated replenishment lowering inventory carrying costs by 20% to 30%, while late payments still cost EU businesses an estimated €337 billion per year.
04 · Category
Performance Metrics4 stats
01
43% of B2B buyers say they abandon orders when delivery dates are unclear (survey)
02
Google: 53% of mobile users abandon sites that take longer than 3 seconds to load
03
IDC: digital customer engagement improves retention by up to 10% (survey)
04
B2B organizations using marketing automation increased revenue by 10% on average (study, marketing automation impact)
Interpretation
Performance Metrics Interpretation
For B2B e-commerce performance metrics, faster and clearer experiences matter most, since 43% of buyers abandon orders when delivery dates are unclear and 53% of mobile users leave sites that load in over 3 seconds.
05 · Category
User Adoption6 stats
01
76% of B2B buyers use digital channels to research suppliers (survey)
02
89% of B2B buyers conduct some form of research online before making a purchase (Gartner survey)
03
57% of procurement professionals use supplier portals for ordering and account management
04
40% of B2B buyers expect to complete purchases fully online (survey)
05
57% of B2B buyers report using a mix of offline and online sources during the purchase journey
06
In 2024, 58% of procurement teams report using supplier portals for at least part of their ordering process (survey, global procurement)
Interpretation
User Adoption Interpretation
For the User Adoption angle, the data shows a clear momentum toward digital self-service, with 76% of B2B buyers using digital channels to research suppliers and 58% of procurement teams using supplier portals for at least part of ordering in 2024.
More related reading
06 · Category
Customer Expectations2 stats
01
63% of B2B buyers say they expect suppliers to provide accurate pricing and availability information online in order to make purchases (survey, global)
02
74% of B2B buyers reported they are more likely to purchase when suppliers offer personalized recommendations or tailored content (survey, global)
Interpretation
Customer Expectations Interpretation
Under the Customer Expectations angle, B2B buyers increasingly expect a smooth online experience with 63% wanting accurate pricing and availability upfront, and 74% being more likely to buy when suppliers deliver personalized recommendations or tailored content.
07 · Category
Payment Enablement1 stats
01
39% of B2B companies cite payment terms as a key factor in supplier selection (survey, global)
Interpretation
Payment Enablement Interpretation
With 39% of B2B companies saying payment terms are a key factor in choosing suppliers, payment enablement is clearly a competitive lever rather than a back-office detail.
08 · Category
Risk & Security3 stats
01
2023 losses from business email compromise were $43 billion globally (FBI IC3, 2023 reported losses)
02
43% of organizations experienced a data breach in the last 12 months (2023 survey, organizations worldwide)
03
Global fraud losses from identity-related scams were $42 billion in 2023 (ACFE/industry report)
Interpretation
Risk & Security Interpretation
Risk and security threats are escalating for B2B e-commerce, with business email compromise losses reaching $43 billion globally in 2023 alongside 43% of organizations reporting a data breach in the past 12 months and $42 billion in identity-related scam fraud losses.
09 · Category
Systems Integration1 stats
01
75% of organizations used at least one cloud service in 2023 (survey, cloud adoption across industries)
Interpretation
Systems Integration Interpretation
In 2023, with 75% of organizations using at least one cloud service, systems integration teams are increasingly driven to connect and coordinate cloud-based capabilities across enterprise operations.
report visual · Breakdown
What B2B buyers expect—and what suppliers must deliver online
B2B purchasing is increasingly digital, with buyers expecting online research and a more tailored, integrated experience—creating clear requirements for supplier ecommerce capabilities.
42%
42% of B2B buyers said they expect a “consumer-like” experience from B2B suppliers
58%
In 2024, 58% of procurement teams report using supplier portals for at least part of their ordering process (survey, glo
source-verifiedretaildive.com · procurementleaders.com2024
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Marie Larsen. (2026, February 13). B2B E-Commerce Statistics. Gitnux. https://gitnux.org/b2b-e-commerce-statistics
MLA
Marie Larsen. "B2B E-Commerce Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/b2b-e-commerce-statistics.
Chicago
Marie Larsen. 2026. "B2B E-Commerce Statistics." Gitnux. https://gitnux.org/b2b-e-commerce-statistics.
Sources & references
38 datasets cited across this report · attribution is report-level
+11 additional datasets cited (not shown individually)