Gitnux/Report 2026

B2B Data Solutions Industry Statistics

With 2024 to 2027 CAGR of 3.2% for global data integration software, the ETL and data integration stack is still accelerating just as 20% of enterprise data is inaccurate and 69% is inconsistent across systems. If you are building B2B data solutions, this page connects why 87% of leaders now treat data as a business priority to the hard tradeoffs in governance, security, and automated pipeline efficiency.
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12Sections
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November 10, 2026Updated
B2B Data Solutions Industry Statistics
David SutherlandWritten by David Sutherland·Edited by Diana Reeves·Fact-checked by Peter Sandoval
Published ·Updated
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The b2b data solutions industry at a glance

The global data-servicing market is forecast to reach $64 billion by 2025, with providers gaining share as businesses shift toward cloud-based, AI-enabled and recurring B2B data solutions.

$64B[60]
Data servicing revenue, 2025
12%[60]
Data servicing CAGR, 2022–25
28.8%[60]
Data-provider share, 2025
$7.7B[52]
Dun & Bradstreet acquisition, 2025
Market size
Quinlan & Associates forecast data-servicing revenue of $64 billion in 2025. This measure covers the broader commercial data-services value chain rather than only contact databases or sales-intelligence software.[60]
Forecast & CAGR
Data-servicing revenue was forecast to grow at a 12% compound annual growth rate from 2022 to 2025. The forecast reflects continued cloud adoption and the monetization of data by providers outside traditional data vendors.[60]
Market share & regions
The available industry source reports that data providers were expected to increase their share of the overall data market from 16.6% in 2022 to 28.8% in 2025. It does not provide a comparable regional revenue split for B2B data solutions.[60]
Segmentation
B2B data solutions span business and firmographic data, contact data, website data, point-of-interest data, technographic data, intent signals, risk and credit information, and data-management or enrichment services. The academic literature identifies B2B contact data, global POI data and business-website data as distinct categories traded in the market.[61]
Key players & concentration
The market includes large commercial-information providers such as Dun & Bradstreet, ZoomInfo and Thomson Reuters alongside specialist data vendors and platform companies. Thomson Reuters reported approximately 450,000 customers in 2024, with its largest customer representing about 5% of revenue; this is a company concentration metric, not an industry-wide market-share estimate.[62]
Trends, drivers & challenges
Cloud delivery, AI-assisted prospecting and the need for continuously refreshed company records are driving demand for enrichment, intent and workflow-integrated data. Key challenges are data decay, uncertain provenance, cross-border privacy obligations and the cost of maintaining high match rates across smaller companies and international markets.[60][63]
Consumer behavior & competition
Business buyers increasingly favor recurring, workflow-embedded data products over static list purchases, while competition is expanding from traditional information providers to CRM, sales-engagement, data-cloud and AI-platform vendors. Thomson Reuters reported 81% recurring revenue and a 91% retention rate in 2024 for its broader information-services business, illustrating the subscription economics common in enterprise data solutions.[62]
M&A
Dun & Bradstreet entered a definitive agreement in March 2025 to be acquired by Clearlake Capital in a transaction valued at $7.7 billion, with completion expected in the third quarter of 2025. The transaction underscores private-equity interest in recurring-revenue business data and analytics platforms.[52]
Regulation
The EU General Data Protection Regulation governs the processing of personal data by private-sector and public-sector organizations, while California's Consumer Privacy Act applies to many businesses, including data brokers. These rules affect lawful basis, transparency, consumer rights, opt-out handling and data-broker compliance.[63][64]
Latest news
A major recent transaction was Clearlake Capital's $7.7 billion acquisition of Dun & Bradstreet, announced in March 2025 and completed in August 2025. The deal strengthened private-equity ownership in commercial data, analytics and business-decisioning services.[52][65]

02 Ranking

Top 8 Companies in the B2b Data Solutions Industry

The leading companies in the b2b data solutions industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

S&P Global leads Gitnux's 2026 b2b data solutions ranking with an Overall score of 9.0, with revenue growth 7.9% and operating margin 42.2%. RELX is the highest-ranked risk and identity data provider at 8.9, with revenue growth 1.7% and operating margin 31.6%.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in financial benchmarks & analytics

    S&P Global

    US

    Ranked #1 · 9.0 · Financial benchmarks & analytics

    Why we picked it: It serves financial-capital and business data buyers with benchmarks, analytics, and workflow products.

    See in ranking ↓Visit spglobal.com ↗

  2. Leader in risk, identity & decisioning

    RELX

    GB

    Ranked #2 · 8.9 · Risk, identity & decisioning

    Why we picked it: Its Risk business sells information-based analytics and decision tools for professional and business customers.

    See in ranking ↓Visit relx.com ↗

  3. Leader in commercial credit & workforce

    Equifax

    US

    Ranked #4 · 8.8 · Commercial credit & workforce

    Why we picked it: Its commercial information businesses include online information solutions and workforce-verification offerings.

    See in ranking ↓Visit equifax.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 8 companies in the b2b data solutions industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

S&P Global

Financial benchmarks & analytics · US

9.0
2

RELX

Risk, identity & decisioning · GB

8.9
3

Moody's

Risk, identity & decisioning · US

8.8
4

Equifax

Commercial credit & workforce · US

8.8
5

TransUnion

Credit & fraud intelligence · US

8.7
6

FICO

Credit scores and decisioning data · US

8.6
7

ZoomInfo

Go-to-market and contact intelligence · US

7.8
8

Dun & Bradstreet

Company, credit and commercial data · US

7.6

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

David Sutherland. (2026, February 13). Top 8 companies in the b2b data solutions industry. In B2B Data Solutions Industry Statistics. Gitnux. https://gitnux.org/b2b-data-solutions-industry-statistics/#top-companies

report visual · Comparison

North America business information market sales value by end-user industry

BFSI leads with $31.5B.

BFSI$31.5B
Retail & E-commerce$15.8B
Healthcare$10.5B
Manufacturing$7.9B
IT & Telecom$6.3B
Government & Public Sector$5.3B
source-verifiedreportsinsights.com

04 Statistics

Technology & Innovation

AI in the b2b data solutions industry

  • 41% of U.S. individuals reported using generative AI for work in November 2025.[1]
  • 54% of the U.S. labor force worked at firms using large language models in November 2025.[1]
  • 78% of the U.S. labor force worked at firms that had adopted AI in November 2025.[1]
  • 18% of U.S. firms had adopted AI by the end of 2025, according to Federal Reserve analysis of Census Bureau data.[1]

Automation in the b2b data solutions industry

  • 97% of organizations had implemented or were considering a telemetry-pipeline solution for monitoring AI-agent data in 2026.[2]
  • $14,400 per planner per quarter was the estimated productivity value of shifting planning work from data preparation toward insights.[3]
  • 10% of quarterly planning time could be reallocated from data preparation to insight generation and strategy through AI-enabled automation over the next one to two years.[3]
  • 70% of organizations were actively evaluating telemetry-pipeline solutions for AI-agent data in 2026.[2]
  • $6.2 billion in potential annualized productivity value was estimated from AI-enabled planning automation across U.S. advertising managers.[3]

Digital Transformation in the software and IT services sector (sector benchmark)

  • 54.8% of surveyed organizations reported having a chief digital officer or another executive responsible for digital transformation.[4]
  • 72% of digital leaders globally expected to increase technology spending in 2024, compared with 50% of digital laggards, according to a survey of 855 technology and business decision-makers.[5]
  • 75% of digital leaders globally planned to increase AI-related business expenditure in 2024.[5]
  • 45% of North American technology and business decision-makers planned to adopt AI and machine learning to improve business within 12 to 24 months.[5]
  • 34% of surveyed organizations globally identified replacing or upgrading legacy technology as a top digital-transformation goal in 2024.[5]

Technology Adoption in the software and IT services sector (sector benchmark)

  • More than 50% of surveyed global IT decision-makers were exploring AI use cases or piloting AI technologies in 2024.[5]
  • 51.8% of surveyed organizations reported that AI solutions were somewhat or extremely rare in 2024.[4]
  • 57.7% of surveyed organizations reported having a chief information security officer or equivalent in 2024.[4]
  • 67.6% of IT services were delivered through cloud infrastructure among surveyed organizations in 2024.[4]

Cloud Computing in the software and IT services sector (sector benchmark)

  • 71.7% of EU enterprises using paid cloud services used them for office software in 2025.[6]
  • 26.1% of EU enterprises using paid cloud services used computing platforms for application development, testing or deployment in 2025.[6]
  • 71.5% of EU enterprises using paid cloud services used them for file storage in 2025.[6]
  • 65.5% of EU enterprises using paid cloud services used them for security software applications in 2025.[6]
  • 52.7% of EU enterprises with at least 10 employees used paid cloud-computing services in 2025.[6]
  • 85.2% of EU enterprises using paid cloud services used them for email in 2025.[6]

Big Data in the software and IT services sector (sector benchmark)

  • 3% was the lowest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[7]
  • 40% was the highest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[7]
  • 14% of enterprises with at least 10 employees across the OECD used big-data analytics on average, based on 2022 data or the latest available year.[7]
  • Big-data analytics adoption averaged 14% among OECD enterprises with at least 10 employees, compared with 49% for cloud computing in the latest comparable data.[7]

IoT in the software and IT services sector (sector benchmark)

  • 53% was the highest reported enterprise adoption rate for IoT technologies across OECD countries in the latest available data through 2023.[7]
  • 27% of enterprises with at least 10 employees across the OECD used Internet of Things technologies on average, based on 2023 or the latest available data.[7]

05 Statistics

Data & Analytics

Data-quality confidence remains uneven: 46% of organizations were fully confident in 2025, while 95% reported a data-quality issue with direct business impact in 2024.

Business intelligence in the b2b data solutions industry

  • $8.21 billion was Europe’s business intelligence market revenue in 2025.[8]
  • 31% was North America’s share of the global business intelligence market in 2025.[8]
  • $34.82 billion was the global business intelligence market size in 2025.[8]
  • $37.96 billion is the projected global business intelligence market size for 2026.[8]

Data analytics in the b2b data solutions industry

  • $853 million was Moody’s Analytics Data and Information revenue in 2024.[9]
  • $56.92 billion was the global business analytics market size in 2025.[8]
  • $20.39 billion was North America’s business analytics market value in 2024.[8]
  • $1.52 billion was Moody’s Analytics Decision Solutions revenue in 2024.[9]
  • 12.8% is the projected compound annual growth rate for business analytics from 2026 through 2034.[8]
  • $22.48 billion was North America’s business analytics market value in 2025.[8]

Data Quality in the software and IT services sector (sector benchmark)

  • In 2025, 35% of organizations globally rated their data excellent for consistency and standardization, across surveyed technology and business organizations.[10]
  • In 2024, 95% of enterprise data leaders and practitioners reported a data-quality issue with a direct impact on business outcomes, across companies with at least $1 billion in revenue.[11]
  • In 2025, 46% of organizations globally said they were fully confident in their data quality, across surveyed technology and business organizations.[10]
  • In 2025, 34% of organizations globally rated their data excellent for relevance and suitability, across surveyed technology and business organizations.[10]
  • In 2025, 43% of organizations globally rated their data excellent for quality and completeness, across surveyed technology and business organizations.[10]
  • In 2025, 46% of organizations globally rated their data excellent for accuracy and integrity, across surveyed technology and business organizations.[10]

Data Governance in the software and IT services sector (sector benchmark)

  • In 2024, 81.7% of organizations reported having no data-governance or catalog solution as part of their governance program, according to a global governance study.[12]
  • In 2024, 18.3% of organizations reported having a data-governance or catalog solution as part of their governance program, according to a global governance study.[12]
  • In 2026, 76% of global data leaders said their company’s AI governance did not completely keep pace with employee use of AI technology.[12]
  • In 2024, 32% of global technology leaders prioritized data governance among their data-management areas for the next 12 months.[13]
  • In 2024, 61% of supply-management organizations reported having a dedicated data-governance function, based on an Institute for Supply Management survey.[14]
  • In 2024, 35% of U.S. technology executives prioritized data governance among their data-management areas for the next 12 months.[13]

KPIs in the b2b data solutions industry

  • 19.5% was Workiva’s subscription and support revenue growth in 2024.[15]
  • 740 net new customers were added by Snowflake in the fourth quarter of fiscal 2026.[16]
  • 17.2% was Workiva’s total revenue growth in 2024.[15]
  • 181 Workiva customers had annual contract value of at least $500,000 as of December 31, 2024.[15]
  • 103% was Freshworks’ net dollar retention rate in the fourth quarter of 2024.[17]
  • 416 Workiva customers had annual contract value of at least $300,000 as of December 31, 2024.[15]

06 Statistics

Strategy & Growth

Subscription and decisioning mix shows in enterprise signals like Thomson Reuters’ reported 81% recurring revenue and 91% retention rate in 2024.

Growth in the b2b data solutions industry

  • Approximately 25% of LiveRamp’s direct customers were Fortune 500 companies in 2024.[18]
  • 71% of Experian’s B2B revenue came from Data in 2025.[19]
  • 29% of Experian’s B2B revenue came from Decisioning in 2025.[19]
  • 73% of Experian’s group revenue came from B2B operations in 2025.[19]

Differentiation in the b2b data solutions industry

  • 100% deterministic matching was used by LiveRamp to combine reach and accuracy in its 2024 identity platform.[18]
  • 21% of Experian’s group revenue came from B2B Decisioning in 2025.[19]
  • 3% of LiveRamp’s total company revenue came from professional services in 2024.[18]
  • 52% of Experian’s group revenue came from B2B Data in 2025.[19]
  • 10 industries were specifically identified as LiveRamp customer sectors in 2024, including financial services, retail, telecommunications, media, insurance, healthcare, automotive, technology, travel and entertainment.[18]

Mergers and acquisitions in the b2b data solutions industry

  • $175 million was the announced value of Alacrity Solutions’ acquisition by a private buyer in February 2025.[20]
  • $340 million was the announced value of ASGN’s acquisition of TOPBLOC in March 2025, a Workday deployment-solutions provider.[20]
  • $32 billion was the announced value of Google’s acquisition of Wiz in March 2025, a transaction classified in the business-services M&A update as cloud security platform activity.[20]
  • $415 million was the announced value of Wolters Kluwer’s acquisition of RASi in March 2025, a registered-agent and corporate-services provider.[20]
  • $108 million was the reported value of BLS International’s 2024 acquisition of iDATA, a business-services transaction listed in sector M&A activity.[21]
  • $818 million was the reported value of Dun & Bradstreet’s 2021 acquisition of Bisnode, a European data and analytics company.[22]

Strategic partnerships in the b2b data solutions industry

  • More than 21,000 publisher domains had integrated LiveRamp’s ATS through its partner ecosystem by 2024.[18]
  • 900 direct customers and thousands of indirect customers were served through LiveRamp’s partner and reseller network in 2024.[18]
  • More than 200 data providers supplied LiveRamp’s Data Marketplace in 2024.[18]
  • More than 700,000 consumer data segments were distributed through LiveRamp’s Data Marketplace in 2024.[18]
  • More than 500 partners were connected through LiveRamp’s data ecosystem in 2024.[18]
  • More than 165 supply-side and demand-side platforms were live or committed to LiveRamp’s RampID and ATS in 2024.[18]

07 Statistics

People & Workforce

Remote work remains material for software and IT talent, with 34.8% of global respondents working remotely in 2026.

Hiring in the b2b data solutions industry

  • 33.5% of NTT DATA Business Solutions’ new hires were women in fiscal year 2024.[23]
  • 4,091 employees joined NTT DATA Business Solutions in fiscal year 2024.[23]

Employee retention in the b2b data solutions industry

  • 23.6% was EXL’s attrition rate among employees with more than 180 days of service in 2025.[24]
  • 26.1% was EXL’s attrition rate among employees with more than 180 days of service in 2024.[24]

Remote Work in the software and IT services sector (sector benchmark)

  • 48% of U.S. software and IT professionals surveyed worked remotely in 2026, compared with 21% in France.[25]
  • 84% of technology-services employers agreed in 2025 that the ability to work remotely is important for employee retention.[26]
  • 10% of technology-services respondents worked under fully flexible arrangements in 2025, allowing employees substantial control over remote work.[26]
  • 6% of global respondents worked fully remotely in 2025, defined as spending less than one day per week in the office.[26]
  • 34.8% of global software and IT services respondents worked remotely in 2026, according to the Stack Overflow Developer Survey.[25]

Hybrid Work in the software and IT services sector (sector benchmark)

  • 47% of global respondents worked in hybrid arrangements in 2025, down from 63% in Cisco’s 2022 study.[26]
  • 56% of IT employees worked in hybrid arrangements in 2025, while 31% were fully remote and 13% attended the office daily.[27]
  • 52% of U.S. employees with remote-capable jobs worked in hybrid arrangements in May 2026, according to Gallup.[28]
  • 61% of U.S. employees with remote-capable jobs preferred hybrid work in November 2025, compared with 33% preferring fully remote work.[28]
  • 55% of technology-services respondents worked in a hybrid arrangement in 2025, the highest share among industries measured by Cisco.[26]

Employee Engagement in the software and IT services sector (sector benchmark)

  • 74% of respondents approved of fully flexible hybrid policies in 2025, the highest positive sentiment among the policy types Cisco measured.[26]
  • 54% of exclusively remote U.S. employees were thriving in May 2026, compared with 52% of hybrid employees and 49% of on-site employees with remote-capable jobs.[28]
  • 22.2% of global software and IT respondents were happy with their current professional role in 2026, while 32.6% were unhappy.[25]
  • 92% of employees ranked collaboration and community as very important aspects of office culture in Cisco’s 2025 global study.[26]
  • 37% of exclusively remote U.S. employees were engaged in May 2026, compared with 34% of hybrid employees and 29% of on-site employees with remote-capable jobs.[28]

DEI in the b2b data solutions industry

  • 32.9% of NTT DATA Business Solutions’ total workforce were women in fiscal year 2024.[23]
  • 33.33% was NTT DATA Business Solutions’ 2028 target for women’s average representation across its workforce.[23]
  • 20% was NTT DATA Business Solutions’ 2028 target for women in executive-level positions.[23]
  • 25% was NTT DATA Business Solutions’ 2028 target for women among global finance-team and managing-director roles.[23]

Change Management in the software and IT services sector (sector benchmark)

  • 42% of SAP change-management respondents cited inability to scale change management to business needs as a challenge in 2025.[29]
  • 86% of SAP change managers said in 2025 that change management gives their business a competitive advantage.[29]
  • 44% of SAP change-management respondents identified requirements gathering as a challenge in 2025.[29]
  • 87% of SAP change-management respondents believed AI would influence change management during the five years following the 2025 survey.[29]
  • 59% of SAP change-management respondents expected AI to automate manual processes in change management, according to the 2025 survey.[29]

08 Statistics

Customer & Sales

Retention and renewal metrics anchor sales outcomes, including ZoomInfo’s 90% net revenue retention rate as of December 31, 2025.

Customer experience in the b2b data solutions industry

  • 62% of ZoomInfo customer success managers said their accounts were healthier on average after using ZoomInfo, according to a 2024 customer-impact survey.[30]
  • 31% was the increase in qualified pipeline achieved in two quarters by a B2B SaaS company after implementing a customer data platform combining CRM, product, billing and marketing data.[31]
  • 20% more previously untracked data was recovered across more than 100 B2B client setups after Converseon implemented server-side tracking with a customer data platform.[32]
  • 86% was the average renewal rate reported by retention teams after implementing ZoomInfo, compared with 52% before implementation, in a 2024 customer-impact survey.[30]

Customer retention in the b2b data solutions industry

  • 87% was ZoomInfo’s net revenue retention rate as of December 31, 2024.[33]
  • 96% was the blended customer retention rate used in Dun & Bradstreet’s 2025 transaction forecast.[15]
  • 90% was ZoomInfo’s net revenue retention rate as of December 31, 2025.[34]
  • 96% was Dun & Bradstreet’s annual revenue retention rate in 2023.[15]
  • 96% was Dun & Bradstreet’s annual revenue retention rate in 2024.[15]

Customer acquisition in the b2b data solutions industry

  • 3.2 million businesses used Dun & Bradstreet to create or manage a D-U-N-S Number or monitor business credit and insights in 2024.[15]
  • 215,000 clients worldwide used Dun & Bradstreet during 2024.[15]
  • 112,000 qualified leads were delivered with 100% validation accuracy for a global B2B procurement platform in a Datamatics case study.[35]
  • 35,000-plus companies were ZoomInfo customers as of December 31, 2025.[34]

Customer loyalty in the b2b data solutions industry

  • 17 of Dun & Bradstreet’s 25 largest clients by revenue had relationships with the company for more than 20 years in 2024.[15]
  • 150,000-plus customers had renewing or recurring contractual relationships with D&B, according to the same company filing.[15]
  • More than 90% of the BusinessWeek Global 1000 were D&B customers, according to a company filing describing its customer relationships.[15]

Lead generation in the b2b data solutions industry

  • 34% was the increase in lead-conversion rate reported after a B2B SaaS company implemented real-time CRM data enrichment.[36]
  • 31% was the qualified-pipeline increase achieved in two quarters by a B2B SaaS company using a customer data platform.[31]
  • 5.3% was DataHub’s high-intent lead share after rebuilt Google Ads campaigns, up from 1.6%.[37]
  • 200 leads per month were generated by a B2B data-platform case-study subject after an AI lead-generation implementation, up from 35.[38]
  • 68% was the reported reduction in cost per lead for the B2B data-platform case-study subject after the AI lead-generation implementation.[38]

09 Statistics

Marketing & Brand

B2B marketing operations increasingly use always-on influencer approaches, with 58% of marketing teams using this approach in 2025.

Marketing in the b2b data solutions industry

  • 4.9 billion records were available through Dun & Bradstreet’s data and analytics ecosystem in 2024, according to its annual filing.[15]
  • 1,867 ZoomInfo customers had annual contract value above $100,000 as of December 31, 2024.[33]

Digital marketing in the b2b data solutions industry

  • 20% more data was tracked after a Netherlands-based B2B marketing agency implemented server-side tracking across more than 100 client setups.[32]
  • 79% was the increase in deals from rebuilt Google Ads campaigns for DataHub, a B2B data and AI SaaS company.[37]
  • 35,000 monthly website visitors were attracted by Metadata through ungated content, according to a Qualified customer case study.[39]

Influencer Marketing in the software and IT services sector (sector benchmark)

  • Across technology companies, 27% of marketers reported dedicated but flat budgets for creator or influencer marketing in 2026, according to Nielsen’s global marketing survey.[40]
  • Across B2B companies, 55% of marketing organizations were using influencers in 2025, based on an Ipsos survey of 1,500 marketing leaders.[41]
  • Across B2B companies, 43% of marketers reported outstanding results from their influencer programs in the 2025 B2B Influencer Marketing Report.[42]
  • Across B2B companies, another 29% of marketing organizations planned to adopt influencer marketing within the next year in 2025, based on an Ipsos survey of 1,500 marketing leaders.[41]
  • Across B2B companies, 58% of marketing teams reported using an always-on influencer marketing approach in the 2025 B2B Influencer Marketing Report.[42]

10 Statistics

Operations & Execution

Operational leverage and data-cloud execution show through margins such as Dun & Bradstreet’s 38.9% full-year 2024 adjusted EBITDA margin on $2.382 billion revenue.

Process optimization in the b2b data solutions industry

  • 4.9 percentage points was the year-over-year increase in Deluxe Data Solutions’ second-quarter adjusted EBITDA margin in 2024, reaching 27.5%.[15]
  • 29.7% was Deluxe Data Solutions’ first-half 2024 adjusted EBITDA growth, indicating improved operating execution alongside 13.0% revenue growth.[15]
  • 8% compound annual growth was Experian’s B2B growth rate from fiscal 2020 through fiscal 2025 in its global data and technology operations.[19]
  • 95% of Equifax’s new models and scores were built using artificial intelligence and machine learning in 2024, up from 75% in 2023.[43]
  • $300 million in spending reductions were delivered by Equifax after decommissioning legacy systems and 10 additional data centers in 2024, primarily through its cloud transformation in the United States.[43]

Operational efficiency in the b2b data solutions industry

  • 6% was Experian’s B2B organic revenue growth in fiscal 2025, supported by revenue growth and margin expansion.[19]
  • 120% was Equifax’s cash-conversion rate in 2025, reflecting conversion of earnings into operating cash during its post-cloud operating phase.[44]
  • 41.2% was Dun & Bradstreet’s adjusted EBITDA margin in the fourth quarter of 2024, reflecting operating leverage in its centralized Data Cloud and solutions business.[15]
  • 38.9% was Dun & Bradstreet’s full-year 2024 adjusted EBITDA margin on $2.382 billion of revenue.[15]
  • 26.2% was Deluxe Data Solutions’ adjusted EBITDA margin for the first half of 2024, compared with 22.8% in the first half of 2023.[15]

Quality management in the b2b data solutions industry

  • 50 products were launched by Equifax U.S. Information Solutions in 2025, supporting expansion of its data and analytics portfolio.[44]
  • More than 10% was Equifax U.S. Information Solutions’ 2025 Vitality Index, indicating revenue contribution from products launched during the prior three years.[44]
  • 12% was Equifax’s 2024 Vitality Index, measuring revenue from products introduced during the prior three years.[43]
  • 813 million total records were held in Equifax’s The Work Number database at the end of 2025, supporting verification products for business and government customers.[44]
  • 8% compound annual growth took Experian’s Health, Automotive, Targeting and Data Quality verticals to more than $1.5 billion in revenue by fiscal 2025.[19]

Supply chain in the b2b data solutions industry

  • $2.582 billion was Equifax Workforce Solutions revenue in 2025, including employment and income data services for business and government customers.[44]
  • $1.35 billion was Equifax International revenue in 2024, according to the company’s business-unit revenue disclosure.[43]
  • 10 additional data centers were decommissioned by Equifax in 2024, reducing infrastructure complexity across its global data supply chain.[43]
  • $1.89 billion was Equifax U.S. Information Solutions revenue in 2024, covering U.S. information and decisioning activities.[43]
  • 6% was Equifax International’s 2025 revenue growth in local currency, reflecting expansion across international data operations.[44]

Outsourcing / Offshoring in the software and IT services sector (sector benchmark)

  • Across EU enterprises sourcing business functions internationally during 2021–2023, 28.7% moved information and communication technology services abroad.[6]
  • Across German digital-experience service providers, 13.2% of services for customer projects were delivered nearshore in 2024.[45]
  • Among German IT-service generalists, 19.5% of digital-experience services for customer projects were delivered nearshore in 2024.[45]
  • Across German digital-experience service providers, 7.6% of services for customer projects were delivered offshore in 2024.[45]
  • Among German IT-service generalists, 10.2% of digital-experience services for customer projects were delivered offshore in 2024.[45]

11 Statistics

Finance & Pricing

Live-data marketplace pricing shows a reference point: $1,400 per month was the median subscription price for live data products.

Pricing strategy in the b2b data solutions industry

  • A modest price increase helped Deluxe offset inflationary pressure in 2024 while it transitioned parts of its operations toward recurring revenue.[15]
  • $1,400 per month was the median subscription price for live data products in a study of commercial data marketplaces.[46]
  • $12.01 was ZoomInfo’s average share-repurchase price in 2024, a disclosed capital-allocation figure relevant to pricing and valuation strategy rather than customer subscription prices.[15]
  • More than 50% of respondents cited data quality and availability or integration complexity as major barriers to using agentic AI in B2B pricing, according to McKinsey’s 2025 research.[47]
  • 26% of data providers spent more than $132,000 annually on data delivery in Monda’s 2025 survey, affecting the cost base behind data pricing.[48]

Cost reduction in the b2b data solutions industry

  • 0.1 percentage point was the reduction in Deluxe’s total cost-of-revenue ratio in 2024, to 46.9% from 47.0% in 2023.[15]
  • $1.13 billion was Equifax free cash flow in 2025, providing funding for investment, acquisitions and shareholder returns.[44]
  • $562.3 million was ZoomInfo’s share-repurchase spending in 2024, representing a disclosed capital-allocation use that reduced outstanding shares.[15]
  • $45 million was the approximate 2024 revenue reduction Deluxe attributed to business exits, which also reduced associated operating costs.[15]
  • 3.3% was the decrease in Deluxe’s total cost of revenue in 2024, to $995.3 million from $1.030 billion in 2023.[15]

Profitability in the b2b data solutions industry

  • $2.382 billion was Dun & Bradstreet’s full-year 2024 revenue, up 2.9% year over year.[15]
  • $24.0 million was that company’s 2024 net loss, despite generating $38.6 million of adjusted EBITDA.[15]
  • $38.6 million was the 2024 adjusted EBITDA generated by a global data engineering company with approximately 1,200 active client relationships.[15]
  • $429.1 million was Dun & Bradstreet’s adjusted net income in 2024.[15]
  • $68.6 million was Deluxe Data Solutions’ year-to-date adjusted EBITDA for the first nine months of 2026, according to its quarterly filing.[15]

Financial planning in the b2b data solutions industry

  • 2.4 times was ZoomInfo’s total net leverage ratio to adjusted EBITDA at December 31, 2024.[15]
  • $63.9 million was cash and cash equivalents held by that data company at December 31, 2024.[15]
  • $927 million was Equifax’s total shareholder return through dividends and repurchases excluding the separately disclosed 2025 total-cash-return figure.[44]
  • $1.2 billion was Equifax’s total cash returned to shareholders in 2025, including dividends and share repurchases.[44]
  • $27.4 million was the 2024 free cash flow generated by a global data engineering company, compared with negative $5.4 million in 2023.[15]

12 Statistics

Product & Service

Platform adoption is measurable in customer counts, including 13,328 Snowflake customers as of January 31, 2026.

Product development in the b2b data solutions industry

  • $4.7 billion was Snowflake’s revenue for fiscal 2026, representing 29% year-over-year growth.[15]
  • $299.3 million was Amplitude’s revenue in 2024, an 8% increase from 2023.[15]
  • 98% of Amplitude’s 2024 revenue came from subscriptions to its digital analytics platform.[15]
  • 27 Fortune 100 companies used Amplitude’s digital analytics platform as of December 31, 2024.[15]
  • 13,328 organizations were Snowflake customers as of January 31, 2026.[15]

Product lifecycle in the b2b data solutions industry

  • 733 Snowflake customers generated more than $1 million in trailing twelve-month product revenue as of January 31, 2026.[15]
  • 97.4% was Workiva’s gross retention rate as of December 31, 2024.[15]
  • 42% was the year-over-year increase in Amplitude’s paying customers in 2024.[15]
  • 591 Amplitude customers generated more than $100,000 in annual recurring revenue as of December 31, 2024.[15]
  • 126% was Snowflake’s net revenue retention rate as of January 31, 2025.[15]

After-sales in the b2b data solutions industry

  • $8.8 trillion in assets were processed and reported daily by Clearwater Analytics at December 31, 2024.[15]
  • $667.6 million was Workiva’s subscription and support revenue in 2024.[15]
  • 90.4% of Workiva’s total revenue came from subscription and support revenue in 2024.[15]
  • 6,305 customers used Workiva as of December 31, 2024.[15]
  • 100 Clearwater Analytics clients generated at least $1 million in annual recurring revenue as of December 31, 2024.[15]

Value proposition in the b2b data solutions industry

  • 29% was Snowflake’s fiscal 2026 revenue growth compared with fiscal 2025.[15]
  • 43% of Snowflake’s fiscal 2026 revenue came from Forbes Global 2000 customers.[15]
  • No individual Dun & Bradstreet client accounted for more than 5% of revenue in 2024.[15]
  • 790 Forbes Global 2000 companies were Snowflake customers as of January 31, 2026.[15]
  • 8% was Amplitude’s revenue growth in 2024 compared with 2023.[15]

13 Statistics

Sustainability & Ethics

Environmental reporting ties to supply and operations, with Dun & Bradstreet reporting 634.4 tonnes of Scope 1 emissions in 2024.

Sustainability in the b2b data solutions industry

  • 75% of Experian’s electricity consumption came from renewable sources in FY2024, globally.[19]
  • 63% of Equifax suppliers by spend had science-based emissions-reduction targets at year-end 2025, globally.[49]
  • 69% by weight of Equinix-owned servers and other data-bearing assets reaching end of service were recovered for reuse or responsible processing in 2025.[50]
  • 17% of Experian’s supplier spend was covered by suppliers agreeing in FY2025 to set science-based emissions targets within two years.[19]
  • 44% of components used for Google-managed server builds, maintenance and upgrades came from reused inventory in 2024.[51]

ESG in the b2b data solutions industry

  • 35% of Experian’s senior leaders were women in FY2024, globally.[19]
  • 634.4 tonnes of Scope 1 emissions were reported by Dun & Bradstreet in 2024, globally.[52]
  • 45% of Experian’s total workforce were women in FY2024, globally.[19]
  • 37% of Experian’s mid-level leaders were women in FY2024, globally.[19]
  • 268,877.4 tonnes of Scope 3 emissions were reported by Dun & Bradstreet in 2024, globally.[52]

Ethics in the b2b data solutions industry

  • 11 operating principles define Dun & Bradstreet’s global data-compliance and ethics policy, covering classification, transparency, retention and disposal.[52]
  • 282 concerns were reported through Experian’s ethics and reporting channels in FY2026, globally; 60% concerned human-resources matters.[19]

CSR in the b2b data solutions industry

  • More than 5,000 total employee-resource-group memberships were recorded at Experian in FY2024, globally.[19]
  • 2,300 Experian employees belonged to at least one employee resource group in FY2024, globally.[19]
  • More than 9,600 trees had been planted through Dun & Bradstreet’s Grow Trees program since its 2022 launch.[52]
  • 19,600 trees was Dun & Bradstreet’s commitment through Grow Trees, an India-based community and employment initiative.[52]

Circular economy in the b2b data solutions industry

  • 8.8 million components were harvested from Google decommissioned hardware for reuse or resale in 2024, globally.[51]
  • More than 293,000 components from Google’s hardware-harvesting program were reused to fulfill new demand in 2024.[51]
  • 1,587 kilograms of data-bearing equipment were responsibly disposed of through Equinix’s RED program in 2025.[53]
  • 30% was the increase in value recovery achieved by Microsoft’s Circular Center program in 2024.[54]
  • 3.2 million data-center components were reused through Microsoft’s Circular Center program in 2024, globally.[54]

Carbon footprint in the b2b data solutions industry

  • 0.7 tonnes of direct-emissions carbon intensity per US$1 million of revenue were reported by Experian in FY2025.[19]
  • 14,522 tonnes of net Scope 1 and 2 emissions were reported by Equifax in 2024, globally.[44]
  • 206.8 thousand tonnes of Scope 3 emissions were reported by Experian in FY2024, globally.[19]
  • 30.2 tonnes of CO2e per US$1 million of revenue was Experian’s total emissions intensity in FY2024.[19]
  • 2.56 tonnes of net Scope 1 and 2 emissions per US$1 million of revenue were reported by Equifax in 2024.[44]

15 Statistics

Globalization & Expansion

Global mix matters for revenue and footprint, including 30% of Dun & Bradstreet’s revenue coming from non-U.S. markets in 2024.

Globalization in the b2b data solutions industry

  • $1,584 million was Experian’s 2025 B2B Decisioning revenue, including $959 million from North America, $206 million from Latin America, $251 million from the UK and Ireland, and $168 million from EMEA and Asia Pacific.[19]
  • 900 direct customers worldwide used LiveRamp’s platform in 2024, with thousands of additional customers served indirectly through reseller partnerships.[18]
  • 30% of Dun & Bradstreet’s revenue came from non-U.S. markets in 2024.[59]
  • 20 consumer information bureaux were included in Experian’s global stakeholder network in 2025.[19]
  • $3,869 million was Experian’s 2025 B2B Data revenue, including $2,470 million from North America, $610 million from Latin America, $431 million from the UK and Ireland, and $358 million from EMEA and Asia Pacific.[19]

Cultural adaptation in the b2b data solutions industry

  • 7 Northern European countries were specifically listed in Dun & Bradstreet’s geographic footprint in 2024: Sweden, Norway, Denmark, Finland, Estonia, Latvia and related regional markets.[59]
  • 6 geographic areas were directly served by Dun & Bradstreet’s International segment in 2024: the UK and Ireland, Europe, Greater China, India, and other markets through Worldwide Network alliances.[59]
  • 3 countries were identified by Dun & Bradstreet as its Central European focus markets in 2024: Germany, Austria and Switzerland.[59]
  • 5 regional markets were named by Experian for its direct-to-consumer financial services in 2025: the USA, Brazil, the UK, Peru and Colombia.[19]
  • 4 countries hosted Experian’s consumer information services in 2025: the United States, Brazil, the United Kingdom, Peru and Colombia.[19]

Supplier management in the b2b data solutions industry

  • 4,276 suppliers operated in Experian’s three largest markets in 2025.[19]
  • 20 key suppliers participated in Experian’s dedicated Supplier Relationship Management programme in 2025.[19]
  • Thousands of data contributors supplied Experian with information used to combine, clean, sort and aggregate consumer or business interactions in 2025.[19]
  • More than 200 data providers worked with LiveRamp across all verticals and data types in 2024.[18]

Stakeholder management in the b2b data solutions industry

  • 90% was Experian’s reduction in Scope 1 and 2 carbon emissions since 2019, reported in 2025.[19]
  • 20 consumer information bureaux were included in Experian’s government and stakeholder engagement network in 2025.[19]
  • 18 business information bureaux were included in Experian’s government and stakeholder engagement network in 2025.[19]
  • 33 countries were covered by Experian’s engagement with governments and policymakers in 2025.[19]

Distribution channels in the b2b data solutions industry

  • 75% of comScore’s 100 largest publishers had integrated LiveRamp’s Authenticated Traffic Solution worldwide by 2024.[18]
  • More than 165 supply-side and demand-side platforms were live or committed to bid on LiveRamp’s RampID and ATS in 2024.[18]
  • Thousands of additional customers were served indirectly by LiveRamp through reseller partnership arrangements in 2024.[18]
  • More than 21,000 publisher domains had integrated LiveRamp’s Authenticated Traffic Solution worldwide by 2024.[18]
  • More than 700,000 consumer data segments were available through LiveRamp’s Data Marketplace in 2024.[18]

Key questions about the B2B Data Solutions Industry

What is the expected global data-servicing market size in 2025?
The global data-servicing market is forecast to reach $64 billion by 2025.
How fast is data-servicing revenue expected to grow between 2022 and 2025?
Data-servicing revenue was forecast to grow at a 12% compound annual growth rate from 2022 to 2025.
Which companies lead the b2b data solutions industry?
S&P Global leads Gitnux's 2026 b2b data solutions ranking with an Overall score of 9.0, with revenue growth 7.9% and operating margin 42.2%. RELX is the highest-ranked risk and identity data provider at 8.9, with revenue growth 1.7% and operating margin 31.6%.
What technology shifts are shaping B2B data solutions by 2026?
Providers are responding to cloud delivery and AI-assisted prospecting, while organizations evaluate telemetry-pipeline solutions for monitoring AI-agent data in 2026 (70%).
How concentrated is the data-provider share of the overall data market by 2025?
Data providers were expected to increase their share of the overall data market from 16.6% in 2022 to 28.8% in 2025.
Why does data quality factor into purchasing decisions in this market?
In 2024, 95% of enterprise data leaders and practitioners reported a data-quality issue with a direct impact on business outcomes.
Reference

Cite This Report

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APA
David Sutherland. (2026, February 13). B2B Data Solutions Industry Statistics. Gitnux. https://gitnux.org/b2b-data-solutions-industry-statistics
MLA
David Sutherland. "B2B Data Solutions Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/b2b-data-solutions-industry-statistics.
Chicago
David Sutherland. 2026. "B2B Data Solutions Industry Statistics." Gitnux. https://gitnux.org/b2b-data-solutions-industry-statistics.

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