Gitnux/Report 2026

B2B Automotive Industry Statistics

The global automotive manufacturing industry was valued at $2.6 trillion in 2025, explore b2b automotive figures behind growth, companies, and technology shifts.
238Statistics
103Sources
12Sections
1Visuals
43mRead
B2B Automotive Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The b2b automotive industry at a glance

The global automotive manufacturing industry was valued at $2.6 trillion in 2025, while vehicle production reached 96.4 million units as supply chains shifted toward Asia and electrification accelerated.

$2.6T[86]
Global market size, 2025
96.4M[22]
Vehicles produced, 2025
5.3%[87]
U.S. aftermarket growth, 2025
20%+[88]
Global EV sales share, 2024
Market size
Global automotive manufacturing was valued at $2.6 trillion in 2025, according to an industry profile based on IBISWorld data. The global automotive aftermarket was estimated at $2.26 trillion across 130 countries in the 2026 Auto Care Factbook materials.[86][89]
Forecast & CAGR
The U.S. light-vehicle aftermarket was forecast to grow 5.3% in 2025 to $435 billion. In the U.S. aftermarket through 2035, parts linked to electric vehicles and advanced driver-assistance systems are expected to grow at approximately 23% CAGR, while many traditional categories are projected to grow at low-single-digit rates.[87]
Market share & regions
Asia accounted for close to 50% of global automotive-supplier market share in 2025, with China’s share nearly tripling between 2015 and 2025. OICA reported 96.4 million vehicles produced globally in 2025, with growth concentrated in Asia while Europe stagnated.[90][22]
Segmentation
The industry is segmented across passenger cars, light commercial vehicles, heavy trucks, buses, components and systems, vehicle software and electronics, batteries, dealerships, fleet sales, and aftermarket parts and services. OICA’s 2025 production dataset reports output by country, region and vehicle type, while aftermarket research separates light vehicles from medium- and heavy-duty trucks.[22][89]
Key players & concentration
Major global OEMs include Toyota, Volkswagen Group, Hyundai Motor Group, General Motors, Ford, Stellantis, Honda, BMW, Mercedes-Benz, BYD and Tesla. The supplier market remains internationally fragmented, but the nine largest European suppliers represented a measurable share of global supplier revenue in 2025, while Asia held close to half of the market.[90]
Pricing
U.S. average new-vehicle transaction prices remained close to $49,000 during 2025, according to Cox Automotive and Kelley Blue Book data. Pricing varies substantially by brand and powertrain; Cox reported a December 2025 average transaction price of $50,364 across the market, while incentives and softer EV demand increased price competition.[42]
Trends, drivers & challenges
Electrification, software-defined vehicles, connected services, battery localization and advanced driver-assistance systems are reshaping supplier demand. Global electric-car sales exceeded 17 million in 2024 and surpassed a 20% sales share, while manufacturers continue to face tariff uncertainty, uneven regional demand, high development costs and pressure to reduce vehicle prices.[88][1]
Consumer behavior & competition
Consumers are increasingly exposed to competition among legacy OEMs, Chinese automakers and new EV brands. China accounted for almost half of domestic car sales being electric in 2024, while the IEA identified limited affordable EV availability and reduced subsidies as factors restraining European EV demand.[88]
M&A
Automotive supplier M&A activity recovered through 2025 after historic lows in 2024. In the first half of 2026, buyers prioritized electronics, software, power electronics and connected-vehicle capabilities, while OEMs and Tier-1 suppliers divested non-core and combustion-engine-exposed operations.[1]
Regulation
EU Regulation 2019/631 sets CO2 performance standards for new passenger cars and vans. The European Commission’s proposed 2025 Automotive Package would require a 90% tailpipe-emissions reduction target from 2035, with the remaining 10% compensated through specified low-carbon materials or fuels.[91]
Latest news
The latest full-year global production data available show that vehicle output increased 3.9% from 92.7 million units in 2024 to 96.4 million in 2025, while global sales rose 4.7% to 99.8 million. The 2025 recovery was uneven, with growth shifting toward Asia and competitive pressure increasing from Chinese automakers.[22]

02 Ranking

Top 10 Companies in the B2b Automotive Industry

The leading companies in the b2b automotive industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

BYD stands out for electric vehicle and battery scale because it reported CNY803.96 billion revenue and 4.6 million new-energy vehicle sales in 2025, while Toyota Motor Corporation focuses on global passenger and commercial vehicles since it produced 9.05 million vehicles and sold 9.36 million in fiscal 2025.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in vehicle manufacturing

    BYD

    CN

    Ranked #1 · 9.3 · Vehicle manufacturing

    Why we picked it: It reports large 2025 new-energy vehicle sales alongside revenue and R&D intensity tied to electrification.

    See in ranking ↓Visit bydglobal.com ↗

  2. #2 overall

    Toyota Motor Corporation

    JP

    Ranked #2 · 9.1 · Vehicle manufacturing

    Why we picked it: It shows a 2025 scale across passenger and commercial vehicles, including hybrids, with a 10% operating margin.

    See in ranking ↓Visit toyota.com ↗

  3. #3 overall

    General Motors

    US

    Ranked #3 · 8.9 · Vehicle manufacturing

    Why we picked it: It is tied to North America vehicles and fleet products, and reports a 1.6% operating margin in 2025.

    See in ranking ↓Visit gm.com ↗

Pick 1 is the #1 company overall. No other segment places in the top 5, so picks 2 and 3 follow rank.

Full ranking

Sort by
Top 10 companies in the b2b automotive industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

BYD

Vehicle manufacturing · CN

9.3
2

Toyota Motor Corporation

Vehicle manufacturing · JP

9.1
3

General Motors

Vehicle manufacturing · US

8.9
4

Hyundai Motor Group

Vehicle manufacturing · KR

8.8
5

Volvo Group

Vehicle manufacturing · SE

8.8
6

Renault Group

Passenger cars, vans and mobility technologies · FR

8.7
7

Tesla

Electric vehicles, energy storage and charging · US

8.6
8

Tata Motors

Passenger cars, commercial vehicles and luxury vehicles · IN

8.6
9

BMW Group

Premium cars, motorcycles and mobility finance · DE

8.4
10

Stellantis

Global passenger cars, vans and commercial vehicles · NL

7.9

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 11). Top 10 companies in the b2b automotive industry. In B2B Automotive Industry Statistics. Gitnux. https://gitnux.org/b2b-automotive-industry-statistics/#top-companies

report visual · Comparison

Revenue of the largest b2b automotive companies

Toyota Motor Corporation leads with $321.8B in annual revenue (group level, converted to USD).

Toyota Motor Corporation$321.8B
General Motors$185.0B
BYD$112.6B
Renault Group$62.5B
Volvo Group$45.5B
source-verifiedglobal.toyota · investor.gm.com · bydglobal.com · renaultgroup.com · volvogroup.com2025

04 Statistics

Technology & Innovation

AI governance still lags at production and product workflows: only 5% report fully mature AI governance for product development, while 47% use AI and advanced technologies today and 72% are expected by 2030.

AI in the b2b automotive industry

  • 47% of automotive value-chain companies use AI and advanced technologies today, rising to 72% expected by 2030, globally.[1]
  • 68% of automotive organizations are either piloting or using agentic AI for product development, based on a survey of OEMs, Tier-1 suppliers and technology providers across 12 countries.[2]
  • 86% of automotive OEMs report significant commitments to AI, with expected productivity gains concentrated in R&D at 48% and supply-chain optimization at 46%, globally.[3]
  • Only 5% of automotive organizations report fully mature AI governance for product development, globally.[2]

Automation in the b2b automotive industry

  • Industrial-robot installations in the U.S. automotive industry increased 10.7% in 2023.[4]
  • Around 40% of all new industrial robot installations in China were in automotive manufacturing in 2024.[4]
  • Automotive companies accounted for 30% of global industrial-robot demand in 2024.[5]
  • European automotive manufacturing reduced industrial-robot installations by 5% in 2024.[6]

Digital Transformation in the automotive sector (sector benchmark)

  • Across automotive manufacturing, technology investment rose 35% year over year, from 23% to 31% of operating budgets, in 2024.[7]
  • Across automotive, 52% of executives said continuous transformation is now the industry norm rather than a program with an end date in 2026.[3]
  • Across automotive, 36% of executives said their company is entering a phase of deep transformation affecting business models, products and operations over the next three years in 2025.[3]
  • Across automotive, 47% of companies use AI and other advanced technologies today, a share expected to reach 72% by 2030, according to executives surveyed in 2026.[1]

Technology Adoption in the automotive sector (sector benchmark)

  • Across automotive manufacturing, 56% identified quality control as an AI application, while 45% identified process optimization and 45% robotics in 2025.[7]
  • Across automotive, only 36% of AI and software initiatives had scaled beyond pilot stage and been adopted across the organization in 2026.[3]
  • Across automotive manufacturing, 48% of surveyed companies were not using AI in production in 2024, while 18% used it for supplier search.[8]
  • Across automotive, 86% of companies reported investing heavily in AI and emerging technologies in 2025.[9]

Cloud Computing in the automotive sector (sector benchmark)

  • Across automotive OEMs and suppliers, 67% reported cloud spending below 1% of annual revenue in the 2022 study.[10]
  • Across midsize automotive businesses, 39.8% cited cloud migration as a priority for simplification and process improvement, compared with 37.8% across industries, in the reported study.[11]
  • Across automotive and manufacturing organizations, 10% described themselves as cloud-evolved, the most advanced cloud-adoption category, in 2026.[12]
  • Across automotive OEMs and suppliers, 44% reported that 50%–74% of infrastructure was in the cloud in the 2022 study.[10]

Big Data in the automotive sector (sector benchmark)

  • Across automotive manufacturers, 76% viewed manufacturing analytics as very or extremely valuable in the 2021 smart-manufacturing survey.[13]
  • Across automotive businesses, 50.8% prioritized new or updated analytics products and decision-making tools to simplify work and processes in the reported study.[11]
  • Across automotive executives, 81% reported collecting connected-vehicle telemetry, while 40% had an automated pipeline linking data collection, insights, validation and deployment in 2026.[2]
  • 36% of automotive manufacturers say industry leaders use collected data for process optimization, globally in 2024.[7]
  • 43% of data collected by automotive manufacturers is used effectively, according to a 2024 global automotive manufacturing survey.[7]
  • 36% of automotive manufacturers say industry leaders use collected data for artificial intelligence, applied AI, generative AI or machine learning, globally in 2024.[7]

Blockchain in the b2b automotive industry

  • The global automotive blockchain market was valued at $686.7 million in 2023.[14]
  • The global automotive blockchain market is projected to reach $1.4723 billion in 2026.[14]

IoT in the automotive sector (sector benchmark)

  • 37% of automotive OEMs have currently deployed IoT-enabled asset monitoring for static and stationary assets, according to Verizon’s 2025 global survey.[15]
  • Across automotive manufacturers, 66% viewed Industrial IoT as very or extremely valuable in the 2021 smart-manufacturing survey.[13]

05 Statistics

Data & Analytics

Automation and data use cases are expanding from connected-car telemetry to assessments: 60,000+ active supplier responses and 150,000+ completed supplier assessments underpin NQC’s 2026 supply-chain intelligence datasets.

Business intelligence in the b2b automotive industry

  • 60,000+ active supplier responses were included in NQC’s 2026 automotive supply-chain intelligence dataset.[16]
  • 42% of sustainability-score variance in NQC’s 2026 automotive supply-chain dataset was explained by organisational size.[16]
  • 150,000+ completed supplier assessments underpin NQC’s 2026 automotive supply-chain sustainability intelligence dataset.[16]

Data analytics in the b2b automotive industry

  • 38 connected-car use cases were grouped into nine value clusters capable of generating annual incremental value by 2030.[17]
  • Predictive maintenance and over-the-air software add-ons were among the more than 30 automotive data-enabled use cases identified by McKinsey.[17]
  • $450 billion–$750 billion was McKinsey’s estimated global revenue pool from car-data monetisation by 2030.[17]

Data Quality in the automotive sector (sector benchmark)

  • 30% of tier-one and tier-two automotive suppliers use real-time statistical process-control software, while 12% run software checks manually, in a 2021 survey.[18]
  • 68% of automotive respondents identify data and technology adoption as a priority, according to Hexagon’s 2025 advanced manufacturing survey.[19]
  • 55% of tier-one and tier-two automotive suppliers still conduct capability studies in Excel, based on a 2021 survey of 215 suppliers.[18]
  • 57% of automotive quality leaders estimate total quality costs exceed 5% of revenue, based on a 2026 survey of 65 leaders.[20]
  • 5% of automotive firms fully use 76–100% of their collected data, according to the 2025 global automotive manufacturing survey.[7]

Data Governance in the automotive sector (sector benchmark)

  • 78% of automotive OEMs use metrics and KPIs to govern customer-privacy efforts, according to KPMG’s 2024 global survey.[3]
  • 42% of automotive OEMs employ a chief privacy officer to oversee systemic handling of sensitive data, according to KPMG’s 2024 global survey.[3]
  • 67% of automotive OEMs report to the board on customer-privacy efforts, according to KPMG’s 2024 global survey.[3]
  • 40% of automotive manufacturers have established a data-governance framework covering data flow, access control and retention, according to a 2019 survey of 100 firms.[2]
  • 34% of automotive manufacturers report complete visibility of data flows across all processes and IT-OT systems, based on a 2019 survey of 100 firms.[2]
  • 84% of automotive OEMs use a cross-functional steering committee to govern customer-privacy efforts, according to KPMG’s 2024 global survey.[3]

KPIs in the b2b automotive industry

  • 72% was the average sustainability score for large automotive-supply-chain enterprises in NQC’s 2026 dataset.[16]
  • 51% was the average sustainability score for automotive-supply-chain SMEs in NQC’s 2026 dataset.[16]
  • 54% was the average supply-chain-management score for large automotive-supply-chain enterprises in NQC’s 2025 data.[16]

06 Statistics

Strategy & Growth

The 2025 recovery was uneven across geography while volumes rose: global sales reached 99.8 million vehicles in 2025, up 4.7% from 95.3 million in 2024.

Growth in the b2b automotive industry

  • 7.9% was Volkswagen Group’s automotive research-and-development ratio in 2024, measured as R&D costs divided by Automotive Division sales revenue.[21]
  • 14.2 million vehicles were produced by the European Union plus the United Kingdom in 2025, down 1% from 2024 according to OICA.[22]
  • €7.7 billion was the dividend and share-buyback amount Stellantis targeted for 2024, according to reporting on its corporate strategy.[23]
  • 99.8 million vehicles were sold globally in 2025, up 4.7% from 95.3 million in 2024.[22]

Differentiation in the b2b automotive industry

  • 86% of Aptiv’s 2024 research, development and engineering expense supported programs with customer orders, indicating differentiation tied to customer-specific automotive solutions.[24]
  • 7.9% of Volkswagen Group Automotive Division sales was invested in research and development in 2024, supporting product and technology differentiation.[21]
  • 20% was Stellantis’ approximate equity stake in Leapmotor after its reported €1.5 billion investment, creating access to a differentiated Chinese EV portfolio.[25]
  • €4,217 per vehicle was the average investment and research-and-development spending cited for Stellantis’ peers, versus €2,053 for Stellantis.[23]

Mergers and acquisitions in the b2b automotive industry

  • 72% of automotive M&A transactions from 2009 through 2024 were strategic, while 28% were financial, according to BGL and REACH Cross-Border M&A.[26]
  • 472 global automotive M&A deals were recorded in 2024, with total deal volume of €39 billion.[27]
  • More than 500 automotive transactions were announced in the second half of 2024, compared with 400 in the first half.[28]
  • 67% of announced 2024 automotive transactions involved strategic buyers, while financial buyers accounted for 33%.[28]

Strategic partnerships in the b2b automotive industry

  • 20% was Stellantis’ approximate stake in Leapmotor after a €1.5 billion strategic investment and partnership to expand EV sales inside and outside China.[25]
  • €4.1 billion was the planned investment in CATL and Stellantis’ joint venture to build an electric-vehicle battery plant in Spain.[25]
  • $625 million was the value of General Motors’ joint venture with Lithium Americas to secure critical-mineral access, according to Bain’s automotive M&A analysis.[29]
  • 2 automotive companies, General Motors and Hyundai Motor Company, signed a September 2024 memorandum to explore collaboration across vehicles, supply chains and clean-energy technologies.[30]

07 Statistics

People & Workforce

Workforce change is widespread and training gaps persist: nearly 80% of EU car-manufacturing workers report substantial changes in their working environment, rising to 40% among supplier workers without training.

Hiring in the b2b automotive industry

  • Nearly 80% of EU car-manufacturing workers report substantial changes in their working environment, rising to 40% of supplier workers who experience these changes without training.[31]
  • Nearly one in four Michigan automotive-manufacturing jobs were held by workers aged 55 or older in 2024.[32]
  • Just over 60% of German automotive-industry employees worked for OEMs in 2024.[33]
  • Automotive employment in Germany declined by nearly 61,000 people from its 2018 peak through 2024.[33]

Employee retention in the b2b automotive industry

  • U.S. automotive brand retention averaged 43.9% in 2024, up 0.2 percentage points from 2023.[34]
  • Automotive employee turnover in the United Kingdom fell from 12.7% in 2022 to 10.9% in 2023 and 10.1% in 2024.[35]
  • U.S. franchised auto-dealership employee turnover was 42% in 2024.[36]
  • Automotive employee turnover in the United Kingdom was 10.1% in 2024, implying 89.9% remained with the same employer.[35]

Remote Work in the automotive sector (sector benchmark)

  • Across U.S. motor-vehicle manufacturers, 3.4% of positions were fully remote in 2024, based on employer recruiting data.[37]
  • Across automotive and other transportation companies, 63% said in 2024 that they were mandating employees return to the workplace.[38]
  • Across global automotive companies, 2% of corporate employees worked fully remotely in 2024, according to a survey of 120 automotive CEOs.[9]
  • Across automotive and other transportation companies, 61% said in 2024 that they were seeking more remote workers in low-cost-of-living areas.[38]

Hybrid Work in the automotive sector (sector benchmark)

  • Across U.S. motor-vehicle manufacturers, 64% of positions were fully in-person in 2024, based on employer recruiting data.[37]
  • Across global automotive companies, 96% of corporate employees worked in-office in 2024, leaving 4% in fully remote or hybrid arrangements.[9]
  • Across global automotive companies, 3% of corporate employees worked in hybrid arrangements in 2024, according to a survey of 120 automotive CEOs.[9]
  • Across U.S. motor-vehicle manufacturers, 32.6% of positions were fully hybrid in 2024, based on employer recruiting data.[37]

Upskilling in the b2b automotive industry

  • Nearly 80% of EU car-manufacturing workers report substantial changes in their working environment, creating demand for reskilling across the automotive value chain.[31]
  • Around one-third of EU car-manufacturing workers experience major workplace changes without training, rising to 40% among automotive suppliers.[31]
  • 63% of existing U.S. gasoline-engine and engine-parts manufacturing jobs are matched by estimated battery-industry jobs by 2032.[39]

Employee Engagement in the automotive sector (sector benchmark)

  • Across the U.S. automotive workforce, 60% of surveyed employees intended to still work for their current company two years later in 2025.[40]
  • Across the U.S. automotive workforce, 79% of 312 surveyed employees said they felt respected and valued by colleagues, teammates, or peers in 2025.[40]
  • Across the U.S. automotive workforce, 73% of surveyed employees said their work was purposeful in 2025.[40]
  • Across the U.S. automotive workforce, 70% of surveyed employees said they were empowered to make decisions at work in 2025.[40]
  • Across the U.S. automotive workforce, 63% of surveyed employees described their company culture as very or somewhat inclusive in 2025.[40]

DEI in the b2b automotive industry

  • 16.2% of the United Kingdom automotive workforce identified as having a disability in the latest Institute of the Motor Industry analysis.[35]
  • Women represented 18.6% of the United Kingdom automotive workforce in the latest Institute of the Motor Industry analysis.[35]
  • Women held 28% of Michigan automotive-industry jobs in 2024, compared with 49% of the state’s overall workforce.[32]
  • 19.9% of the United Kingdom automotive workforce identified as non-white British in the latest Institute of the Motor Industry analysis.[35]

Change Management in the automotive sector (sector benchmark)

  • Across automotive and supplier companies, 69% of employees were classified as resistant to transformation in the 2023 study.[41]
  • Across midsize automotive companies, 32.2% identified employee or management resistance to change as a top-three concern in the SAP survey.[11]

08 Statistics

Customer & Sales

Dealership service can still leak to competitors: U.S. dealerships lost 12% of service visits to competing providers between 2018 and 2025, even as 58% of high-performing dealerships rated service-to-sales integration at least 8 out of 10 in 2025.

Customer experience in the b2b automotive industry

  • Auto manufacturers ranked ninth and auto dealers eleventh among 13 major consumer industries for customer experience in 2024.[2]
  • 58% of high-performing automotive dealerships rated service-to-sales integration at least 8 out of 10 in 2025.[42]
  • Only 14% of U.S. consumers were offered a trade-in valuation during a service visit in 2025, while 33% were highly interested in receiving one.[42]

Customer retention in the b2b automotive industry

  • U.S. dealerships lost 12% of service visits to competing providers between 2018 and 2025.[42]
  • Truck retention in the United States reached 72.5% in 2023 when customers traded in a truck for another truck.[43]
  • U.S. automotive brand retention averaged 43.9% in 2024.[34]

Customer loyalty in the b2b automotive industry

  • U.S. dealer loyalty remained broadly stable in 2024, with new-vehicle buyers more loyal than used-vehicle buyers.[44]
  • The U.S. automotive industry-average vehicle-brand loyalty rate reached 51.4% in 2025.[45]
  • U.S. EV brand loyalty declined from 76% in 2024 to 73% in 2025.[45]
  • Ten U.S. automotive brands exceeded the industry-average vehicle-brand loyalty rate of 51.4% in 2025.[45]

09 Statistics

Marketing & Brand

Evidence-based measurement remains limited: only 30% of automotive marketers said they could measure incremental marketing impact in 2024, while 50% of automakers outsourced at least half of their marketing-analytics capabilities in 2024.

Marketing in the b2b automotive industry

  • 30% of automotive marketers said they could measure the incremental impact of marketing activities in 2024, according to a global automaker survey.[46]
  • 74% of automakers outsourced at least half of their marketing-production capabilities in 2024.[47]
  • 79% of automakers outsourced at least half of their traditional media-buying capabilities in 2024.[47]
  • 25% of automakers regularly coordinated marketing efforts with their dealer networks in 2024.[46]

Digital marketing in the b2b automotive industry

  • 50% of automakers outsourced at least half of their marketing-analytics capabilities in 2024.[47]
  • 71% of automakers outsourced at least half of their digital-media-buying capabilities in 2024.[47]
  • 37% of the world’s largest automotive suppliers used social media to a good standard in 2023, indicating limited digital-channel maturity.[48]
  • 45% of automakers outsourced at least half of their data-and-technology marketing capabilities in 2024.[47]

Branding in the b2b automotive industry

  • 23% of the top automotive suppliers worldwide had no LinkedIn presence in 2023.[48]
  • Only 30% of automotive marketers said they could measure incremental marketing impact in 2024, limiting evidence-based brand-investment decisions.[46]
  • 9 of the 10 most digitally mature automotive-supplier brands achieved a good social-media score in 2023.[48]
  • 58% of automakers outsourced at least half of their consumer-insights capabilities in 2024, making external partners important to brand understanding.[47]

Social media in the b2b automotive industry

  • 37% of automotive suppliers used social media to a good standard in 2023.[48]
  • 84% of surveyed B2B executives said social media played a crucial role in buying decisions in the 2023 automotive-supplier digital-maturity research.[48]

Influencer Marketing in the automotive sector (sector benchmark)

  • Among US Pinterest users planning to buy a car in 2024, 44% noticed sponsorship of user-generated content, such as a YouTube video or podcast.[49]
  • Across automotive shoppers in the US, UK, Germany, Norway and Saudi Arabia, 63% said creators made them consider buying a vehicle brand or model in 2025.[50]
  • Across automotive shoppers in the US, UK, Germany, Norway and Saudi Arabia, 61% said they trusted vehicle recommendations and reviews from creators in 2025.[50]
  • Among 277 surveyed car enthusiasts, 84% had taken at least one real-world action because of a car influencer they followed online in 2026.[51]
  • Across automotive shoppers in the US, UK, Germany, Norway and Saudi Arabia, 69% said creators made them more aware of vehicle brands in 2025.[50]

10 Statistics

Operations & Execution

Quality-management and compliance processes are quantified: 100% of Bosch component-manufacturing sites were certified to IATF 16949 in the 2024 reporting period.

Process optimization in the b2b automotive industry

  • 9.6% was the year-on-year reduction in Continental Automotive employees in 2024, to 92,581 employees.[52]
  • €848 million was the reduction in Continental Automotive’s 2024 cost of sales, attributed partly to cost-reduction and efficiency measures.[53]
  • 12.0% was Aptiv’s adjusted operating-income margin in 2024, up from 10.6% in 2023 after improved operating performance and cost-reduction initiatives.[54]
  • 22.5% was the year-on-year reduction in Continental Automotive’s capital expenditure in 2024, to €951 million.[52]

Operational efficiency in the b2b automotive industry

  • 4% was ZF’s year-on-year reduction in worldwide employees in 2024, to 161,631 people.[55]
  • 12% was Aptiv’s adjusted operating-income margin in 2024, compared with 10.6% in 2023.[54]
  • 13.2% was the year-on-year increase in Continental Automotive’s adjusted EBIT in 2024, to €454 million.[53]
  • 34.7% was Continental Automotive’s year-on-year EBITDA growth in 2024, reaching €1.323 billion.[52]

Quality management in the b2b automotive industry

  • 8D problem solving was the complaint-processing method identified by Bosch in its supplier-quality-management process in 2025.[56]
  • 100% of Bosch sites that manufacture vehicle components were certified to IATF 16949 in the 2024 reporting period.[56]
  • 2 additional supplier-quality indicators were introduced by ZF alongside complaint rate: number of complaints and supplier nonconformity costs.[57]
  • 3 quality indicators—quality, costs and delivery reliability—were among the key measures Bosch used in its supplier total-cost evaluation in 2025.[56]

Supply chain in the b2b automotive industry

  • 69 of the world’s 100 largest automotive suppliers reported lower revenue in their 2024 annual financial statements.[58]
  • 47% of ZF’s 2024 sales came from Europe, compared with 27% from North America and 23% from Asia-Pacific.[55]
  • 5.8% was the revenue-weighted margin of the world’s 100 largest automotive suppliers in 2024, down from 5.9% in 2023.[58]
  • €50 billion was Bosch’s 2025 purchasing volume, comprising €34 billion of direct materials, €12 billion of indirect materials and services, and €4 billion of resale goods.[56]

Outsourcing / Offshoring in the automotive sector (sector benchmark)

  • 28% of automotive procurement by dollar value came from offshore locations globally in 2023, down from 36% in 2021.[59]
  • 66% of U.S. automotive respondents sourced at least half of their products and raw materials domestically in 2023, while 40% sourced 75% or more domestically.[8]
  • 22% of automotive procurement by dollar value is projected to come from offshore locations globally in 2025, according to automotive supply-chain executives.[59]
  • 36% of automotive procurement by dollar value came from offshore locations globally in 2021, according to a survey of 592 supply-chain professionals.[59]
  • 79% of U.S. automotive respondents were likely to add North American product or raw-material suppliers within the next 12 months in 2023.[8]

11 Statistics

Finance & Pricing

Pricing pressures persist across channels: U.S. average new-vehicle transaction prices stayed close to $49,000 during 2025, with December 2025 averaging $50,364 amid incentives and softer EV demand.

Pricing strategy in the b2b automotive industry

  • €19.416 billion was Continental Automotive’s 2024 sales, with customer price adjustments helping offset lower volumes.[53]
  • 3.9% was the average increase in prices paid by U.S. dealers for imported vehicles between January 2020 and June 2022.[60]
  • 16.2% was the average increase in U.S. dealer vehicle prices charged to consumers between January 2020 and June 2022.[60]
  • 7.3% was the average increase in prices paid by U.S. dealers for domestically produced vehicles between January 2020 and June 2022.[60]

Cost reduction in the b2b automotive industry

  • €848 million was the reduction in Continental Automotive’s cost of sales in 2024, partly due to cost-reduction measures and efficiency improvements.[53]
  • 0.1% was Bosch’s 2025 reduction in material costs, to €42.9 billion, following procurement-related measures.[61]
  • 5.8% was the 2024 revenue-weighted margin of the 100 largest automotive suppliers, despite extensive cost-cutting measures.[58]
  • 0.4 percentage points was Bosch’s improvement in material costs as a share of sales in 2025, to 47.1%.[61]

Profitability in the b2b automotive industry

  • 4.7% was the average EBIT margin of the global automotive-supplier industry in 2024.[62]
  • 3.6% was the average EBIT margin of European automotive suppliers in 2024.[62]
  • 5.7% was the average EBIT margin of Chinese automotive suppliers in 2024.[62]
  • 3.4% was the average EBIT margin of South Korean automotive suppliers in 2024.[62]

Financial planning in the b2b automotive industry

  • €0.8 billion to €1.2 billion was Continental’s 2025 forecast range for adjusted free cash flow.[52]
  • 25.0% was Autoliv’s return on capital employed in 2024, up from 17.7% in 2023.[63]
  • €3.6 billion was ZF’s 2024 research-and-development spending.[55]
  • €951 million was Continental Automotive’s 2024 capital expenditure, equal to 4.9% of sales.[52]

12 Statistics

Product & Service

Installed base scale matters for aftermarket support: the EU averaged 12.7 years of passenger-car age in 2024, pointing to long lifecycle demand for repairs and parts.

Product development in the b2b automotive industry

  • 6,740 patent applications for employee inventions were filed by Volkswagen Group worldwide in 2024.[64]
  • €21.0 billion was Volkswagen Group Automotive Division’s research and development expenditure in 2024, equal to a 7.9% R&D ratio globally.[64]

Product lifecycle in the b2b automotive industry

  • 14 years was the average age of trucks on EU roads in 2024.[65]
  • 4.3 million end-of-life passenger cars, vans and light goods vehicles were reported in the EU in 2023.[66]
  • 17.8 years was the average passenger-car age in Greece in 2024, compared with 8.2 years in Luxembourg.[67]
  • 12.7 years was the average age of passenger cars in the EU in 2024, indicating a substantial installed base for lifecycle support.[65]

After-sales in the b2b automotive industry

  • Around 80% of EU workshops were independent and served nearly 280 million vehicles on European roads, according to 2024 market data.[68]
  • More than 80% of workshop outlets across Europe were independent in 2025.[69]
  • €156 billion was the estimated value of Europe’s independent automotive aftermarket spare-parts market in 2025.[69]
  • Authorised networks captured roughly half of total European automotive repair-and-maintenance market revenue in 2024.[68]

Value proposition in the b2b automotive industry

  • 37% of surveyed consumers said they would switch car brands to obtain improvements in connectivity, autonomous driving, electrification or shared mobility.[17]
  • More than 30 connected-car data use cases were identified across areas including predictive maintenance, over-the-air features and usage-based insurance.[17]
  • $250 billion–$400 billion in annual incremental value could be created across the automotive ecosystem by connected-car data use cases in 2030.[17]

13 Statistics

Sustainability & Ethics

Supplier governance is increasingly documented: 92.5% of automotive suppliers in the same study had a formal environmental policy, and 91.3% had a code of conduct.

Sustainability in the b2b automotive industry

  • 100% of Canadian automotive OEMs in a 2025 study had ESG commitments, compared with 17% of their suppliers.[70]
  • 57.9% of automotive suppliers in the same study had a health-and-safety management system.[71]
  • 92.5% of automotive suppliers in a 736-supplier study had a formal environmental policy.[71]
  • 19% of automotive suppliers in the same study had a certified environmental-management system.[71]

ESG in the b2b automotive industry

  • 80.5 was DRB Automotive’s total supplier ESG-assessment score in 2024, with environment at 75.9 and ethics at 80.1.[72]
  • 17% of automotive suppliers followed OEM ESG commitments in a 2025 Canadian automotive-sector study.[70]
  • 92.1 was DRB Automotive’s 2024 supplier ESG score for health and safety.[72]
  • 85.1 was DRB Automotive’s 2024 supplier ESG score for labor and human rights.[72]

Ethics in the b2b automotive industry

  • 91.3% of automotive suppliers in a 736-supplier study had a code of conduct.[71]
  • 65% of companies in S&P Global’s 2024 assessment required suppliers to prevent anticompetitive practices.[73]
  • 56% of companies in the same assessment addressed corruption and conflicts of interest in supplier codes.[73]
  • 90.4% of automotive suppliers in the study had a formal business-ethics policy.[71]

CSR in the b2b automotive industry

  • 52.0% of automotive suppliers in the study conducted training to deepen understanding of sustainability requirements.[71]
  • 82.1% of first-tier automotive suppliers in the study set clear sustainability requirements for their own suppliers.[71]
  • 34.0% of automotive suppliers in the study had a sustainability report.[71]
  • 94.4% of automotive suppliers in a 736-supplier study had a responsible social-sustainability or compliance manager.[71]

Circular economy in the b2b automotive industry

  • 88.3% of materials from EU end-of-life vehicles were reused and recycled in 2023.[66]
  • About 3% of plastic in new vehicles was made from recycled plastic on average in the EU in 2025.[74]
  • 14%–18% of the mass of road vehicles consisted of plastic in the EU automotive sector in 2025.[74]
  • 93.7% of materials from EU end-of-life vehicles were reused or recovered in 2023.[66]

Carbon footprint in the b2b automotive industry

  • 17% of automotive suppliers followed OEM net-zero or ESG commitments in a 2025 Canadian automotive-sector study.[70]
  • 45% of companies in S&P Global’s 2024 assessment addressed greenhouse-gas emissions and energy consumption in supplier codes.[73]
  • 56% of companies in S&P Global’s 2024 assessment addressed resource efficiency in supplier codes.[73]

15 Statistics

Globalization & Expansion

Production remains concentrated where demand and supply chains cluster: OICA reported 96.4 million vehicles produced globally in 2025, up 3.9% from 92.7 million in 2024.

Globalization in the b2b automotive industry

  • 14.4 million vehicles were produced in the European Union plus the United Kingdom in 2024, according to OICA’s country and regional production table.[22]
  • 17.2 million vehicles were produced in Europe in 2025, including 14.2 million in the European Union plus the United Kingdom.[22]
  • 96.4 million motor vehicles were produced globally in 2025, up 3.9% from 92.7 million in 2024.[22]
  • 73.5% of Li Auto’s 2024 vehicle revenue came from North America, compared with 19.6% from Europe and 6.6% from Asia including China.[82]

Supplier management in the b2b automotive industry

  • 69 of the companies responding to Plante Moran’s 2024 supplier-relations study were among the 100 largest North American automotive suppliers.[83]
  • 800 RFQs per year were typically processed by automotive suppliers responding to the Center for Automotive Research’s 2025 study, versus 495 in 2002.[84]
  • 157 hours was the average time suppliers spent on each RFQ in the Center for Automotive Research’s 2025 study, compared with 134 hours in 2002.[84]
  • 696 executives from 429 discrete companies participated in Plante Moran’s 2024 North American Automotive OEM Supplier Working Relations Index study.[83]

Stakeholder management in the b2b automotive industry

  • 8 national and local external board seats were held by Stellantis in 2025, supporting engagement with industry and community stakeholders.[81]
  • 18 external committees included Stellantis participation in 2025, according to its environmental and social information reporting.[81]
  • 99% of Adient’s global salaried workforce certified compliance with its Ethics Policy in fiscal 2024, covering a key internal stakeholder group.[76]
  • 429 discrete companies were represented in Plante Moran’s 2024 study of North American automotive supplier relationships, providing a stakeholder-management sample across OEMs and suppliers.[83]

Distribution channels in the b2b automotive industry

  • 70% of U.S. automotive purchases closed through brick-and-mortar dealerships, while 5% closed through online platforms in Altman Solon’s consumer study.[85]
  • 62 online touchpoints was the average number buyers interacted with before purchasing a vehicle in 2024, according to Cox Automotive-commissioned research cited by B2B Autotrader.[44]
  • 7 hours was the average time vehicle buyers spent researching online before purchase in 2024, according to Clarivoy data cited by B2B Autotrader.[44]
  • 4 distinct channels were used on average by vehicle buyers during their 2024 online research journey, according to Clarivoy data cited by B2B Autotrader.[44]

Key questions about the b2b automotive industry

What is the global size of automotive manufacturing and production volume?
Global automotive manufacturing was valued at $2.6 trillion in 2025, with vehicle production reaching 96.4 million units.
How did global vehicle production and sales change in 2025?
Vehicle output increased 3.9% from 92.7 million units in 2024 to 96.4 million in 2025, while global sales rose 4.7% to 99.8 million.
Which companies lead the b2b automotive industry?
BYD stands out for electric vehicle and battery scale because it reported CNY803.96 billion revenue and 4.6 million new-energy vehicle sales in 2025, while Toyota Motor Corporation focuses on global passenger and commercial vehicles since it produced 9.05 million vehicles and sold 9.36 million in fiscal 2025.
What technology shifts are changing how automotive firms invest?
Electrification and software-defined vehicles are reshaping supplier demand, while 47% of automotive value-chain companies use AI and advanced technologies today, rising to 72% expected by 2030.
How is market structure shaped across regions and suppliers?
Asia accounted for close to 50% of global automotive-supplier market share in 2025, while Europe stagnated and China’s share nearly tripled between 2015 and 2025.
How fast is the U.S. aftermarket expected to grow for light vehicles?
The U.S. light-vehicle aftermarket was forecast to grow 5.3% in 2025 to $435 billion, while EV- and ADAS-linked parts are expected to grow at approximately 23% CAGR through 2035.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 11). B2B Automotive Industry Statistics. Gitnux. https://gitnux.org/b2b-automotive-industry-statistics
MLA
Samuel Norberg. "B2B Automotive Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/b2b-automotive-industry-statistics.
Chicago
Samuel Norberg. 2026. "B2B Automotive Industry Statistics." Gitnux. https://gitnux.org/b2b-automotive-industry-statistics.

Sources & references

103 sources cited across this report

  1. pwc.com
  2. capgemini.com
  3. kpmg.com
  4. ifr.org
  5. en.wikipedia.org
  6. cadenaser.com
  7. rockwellautomation.com
  8. 340051.fs1.hubspotusercontent-na1.net
  9. assets.kpmg.com
  10. pages.awscloud.com
  11. sap.com
  12. nttdata.com
  13. plex.rockwellautomation.com
  14. grandviewresearch.com
  15. verizon.com
  16. nqc.com
  17. mckinsey.com
  18. thescxchange.com
  19. pandct.com
  20. lumafield.com
  21. volkswagen-group.com
  22. oica.net
  23. lemonde.fr
  24. sec.gov
  25. apnews.com
  26. bglco.com
  27. bdo.de
  28. alvarezandmarsal.com
  29. ent.news
  30. investor.gm.com
  31. oecd.org
  32. michauto.org
  33. vda.de
  34. autoremarketing.com
  35. theimi.org.uk
  36. agent-entrepreneur.com
  37. naceweb.org
  38. moldflow.b-cdn.net
  39. wri.org
  40. www2.deloitte.com
  41. newsroom.porsche.com
  42. coxautoinc.com
  43. autosuccessonline.com
  44. b2b.autotrader.com
  45. risk.lexisnexis.com
  46. bcg.com
  47. web-assets.bcg.com
  48. 25315303.fs1.hubspotusercontent-eu1.net
  49. d3nkl3psvxxpe9.cloudfront.net
  50. forbusiness.snapchat.com
  51. throtl.com
  52. cdn.continental.com
  53. continental.com
  54. aptiv.com
  55. press.zf.com
  56. bosch.com
  57. zf.com
  58. alixpartners.com
  59. prod.ucwe.capgemini.com
  60. everycrsreport.com
  61. assets.bosch.com
  62. lazard.com
  63. autoliv.com
  64. annualreport2024.volkswagen-group.com
  65. acea.auto
  66. ec.europa.eu
  67. omnetic.com
  68. eur-lex.europa.eu
  69. rolandberger.com
  70. doi.org
  71. onlinelibrary.wiley.com
  72. drb-automotive.com
  73. spglobal.com
  74. environment.ec.europa.eu
  75. gknautomotive.com
  76. adient.com
  77. scribd.com
  78. usa.kaspersky.com
  79. media.kasperskydaily.com
  80. automotive-fleet.com
  81. financialfilings.com
  82. content-archive.fast-edgar.com
  83. plantemoran.com
  84. cargroup.org
  85. altmansolon.com
  86. icaew.com
  87. mema.org
  88. iea.org
  89. aapexshow.com
  90. strategyand.pwc.com
  91. climate.ec.europa.eu
  92. bydglobal.com
  93. global.toyota
  94. hyundaimotorgroup.com
  95. volvogroup.com
  96. renaultgroup.com
  97. ir.tesla.com
  98. tatamotors.com
  99. bmwgroup.com
  100. stellantis.com
  101. about.bnef.com
  102. iea.blob.core.windows.net
  103. vehicle-certification-agency.gov.uk