01 Industry overview
The auto loan industry at a glance
The global automotive finance market was estimated at $315.6 billion in 2025, while U.S. auto lending faced affordability pressure from $782 average new-car payments and 1.50% 60-plus-day delinquency in Q4 2025.
- $315.6B[58]
- Global market size, 2025
- $181B[59]
- U.S. new auto loans, Q4 2025
- $782[60]
- Average new-car payment, Q4 2025
- 1.50%[60]
- 60+ day delinquency, Q4 2025
- Market size
- Grand View Research estimated the global automotive finance market at $315.6 billion in 2025 and projected it to reach $338.2 billion in 2026. In the United States, the Federal Reserve Bank of New York reported $181 billion in new auto loans and leases appearing on credit reports in Q4 2025.[58][59]
- Forecast & CAGR
- The global automotive finance market is forecast to reach $566.3 billion by 2033 from $338.2 billion in 2026, implying a 7.6% compound annual growth rate. The forecast covers automotive finance, including loans and leasing products.[58]
- Market share & regions
- Grand View Research identifies regional growth momentum across North America, Europe, Asia Pacific and other markets, with the global market modeled at $315.6 billion in 2025. The source names Asia Pacific as a major regional market and highlights regional expansion through 2033, but does not provide a comparable regional percentage split in the accessible page.[58]
- Segmentation
- The market is segmented by financing type, including loans and leases, and by vehicle category, such as passenger vehicles and commercial vehicles. U.S. Q4 2025 TransUnion data separately reported 6.7 million prior-quarter auto-loan originations, with average financed amounts of $44,495 for new vehicles and $27,278 for used vehicles.[58][60]
- Key players & concentration
- Named global automotive-finance participants include Ally Financial, Bank of America, Capital One, Chase Auto Finance, Daimler Financial Services, Ford Motor Credit and GM Financial. In the U.S., credit unions held approximately $486 billion in outstanding vehicle loans as of Q1 2025, comprising about $322 billion in used-vehicle loans and $164 billion in new-vehicle loans.[58][48]
- Pricing
- Experian reported an average U.S. five-year new-auto-loan rate of 7.64% in 2025, down from 8.40% in 2024. NADA, citing Experian Automotive, reported that average new-vehicle financing rates increased from 6.3% in Q4 2024 to 6.4% in Q4 2025; TransUnion reported average Q4 2025 monthly payments of $782 for new vehicles and $538 for used vehicles.[39][61][60]
- Trends, drivers & challenges
- Higher vehicle prices and borrowing costs are increasing loan sizes and monthly payments: TransUnion reported a 4.9% year-over-year increase in average financed amounts for new vehicles to $44,495 in Q4 2025, while the average new-car payment rose to $782 from $756 a year earlier. Consumer credit stress remains a challenge, with account-level 60-plus-day delinquency at 1.50%, up from 1.47% in Q4 2024.[60]
- Consumer behavior & competition
- U.S. consumers financed an average of $44,495 for new vehicles and $27,278 for used vehicles in Q4 2025, while 79.6 million auto-loan accounts were outstanding. Competition spans banks, credit unions, captive automaker lenders, specialty finance companies and digital platforms; TransUnion said rising prices were shifting a greater share of originations toward super-prime borrowers.[60]
- M&A
- Recent activity includes Truist’s 2026 sale of approximately $5.5 billion of near-prime auto loans to Apollo, allowing Truist to exit that lending segment. Atlanticus also completed the sale of its CAR Auto Finance operations in September 2026 for approximately $71.2 million, ending its auto-finance operations.[62][37]
- Regulation
- U.S. auto lenders operate under consumer-credit rules including the Truth in Lending Act and Regulation Z, which require specified loan disclosures. Regulatory developments in 2025–2026 included CFPB changes to auto-finance priorities, the vacating of the FTC’s CARS Rule, and a $694 million multistate settlement with Credit Acceptance Corporation covering restitution, debt relief and controls on add-on-product packing.[63][64]
- Latest news
- In October 2026, Truist reported that its indirect-auto charge-off rate rose to 6.2% after selling its Regional Acceptance portfolio and reducing exposure to lower-return lending businesses. In September 2026, Apollo agreed to acquire approximately $5.5 billion of Truist’s near-prime auto loans, signaling continued portfolio repositioning amid credit and profitability pressures.[1][62]
02 Ranking
Top 10 Companies in the Auto Loan Industry
The leading companies in the auto loan industry, ranked on market impact, performance, momentum, innovation and brand popularity.
Updated November 11, 2026 · Next review December 11, 2026
JPMorgan Chase stands out for bank auto lending volume because it reported $45 billion of 2025 auto loan and lease originations, while Capital One is the pick for portfolio transparency since it reported a separately disclosed auto loan portfolio in its 2025 filing.
Ranked by Overall score · How we score ↓
Editor's top 3 picks
Where to start, by need.
#1 Overall · Leader in bank auto loans
JPMorgan Chase
US
Ranked #1 · 9.2 · Bank auto loans
Why we picked it: They report $45 billion of 2025 auto loan and lease originations, grounding their footprint in new credit activity.
#2 overall
Capital One
US
Ranked #2 · 9.1 · Bank auto loans
Why we picked it: Their 2025 filing separately discloses the auto loan portfolio, supporting segment-level portfolio tracking for analysts.
#3 overall
Santander
ES
Ranked #3 · 8.9 · Bank auto loans
Why we picked it: Their scale in vehicle finance is stated through more than three million customers at Santander Consumer USA.
Pick 1 is the #1 company overall. No other segment places in the top 5, so picks 2 and 3 follow rank.
Full ranking
| # | Company | Overall ↓ | Impact | Performance | Momentum | Innovation | Company snapshot |
|---|---|---|---|---|---|---|---|
| 1 | JPMorgan Chase Bank auto loans · US | 9.2 | 9.8 | 7.7 | 8.7 | 9.9 | |
Company snapshot · JPMorgan Chase · Data as of November 11, 2026 Chase reported $45 billion of 2025 auto loan and lease originations.[65]
| |||||||
| 2 | Capital One Bank auto loans · US | 9.1 | 7.9 | 9.9 | 9.9 | 8.9 | |
Company snapshot · Capital One · Data as of November 11, 2026 Capital One reported a separately disclosed auto loan portfolio in its 2025 filing.[22]
| |||||||
| 3 | Santander Bank auto loans · ES | 8.9 | 9.3 | 7.4 | 8.9 | 8.9 | |
Company snapshot · Santander · Data as of November 11, 2026 Santander Consumer USA focuses on vehicle finance and serves more than three million customers.[66]
| |||||||
| 4 | Wells Fargo Bank auto loans · US | 8.8 | 9.8 | 7.6 | 8.4 | 8.0 | |
Company snapshot · Wells Fargo · Data as of November 11, 2026 Wells Fargo reported $50.5 billion of auto loans outstanding at year-end 2025.[67]
| |||||||
| 5 | Bank of America Bank auto loans · US | 8.6 | 7.9 | 8.1 | 8.9 | 8.9 | |
Company snapshot · Bank of America · Data as of November 11, 2026 Bank of America reported $55.3 billion in auto and specialty lending outstandings in 2025.[68]
| |||||||
| 6 | General Motors Captive financing through GM Financial, global · US | 8.6 | 9.8 | 7.0 | 8.2 | 8.9 | |
Company snapshot · General Motors · Data as of November 11, 2026 GM Financial generated $17.0 billion of revenue in 2025 from automotive finance activities.[22]
| |||||||
| 7 | Ally Financial Dealer-originated consumer and commercial auto finance, US · US | 8.3 | 9.1 | 7.1 | 7.6 | 8.0 | |
Company snapshot · Ally Financial · Data as of November 11, 2026 Ally generated $43.7 billion in consumer auto originations in 2025.[22]
| |||||||
| 8 | Toyota Motor Captive financing through Toyota Financial Services, global · JP | 8.3 | 8.9 | 7.9 | 8.5 | 7.1 | |
Company snapshot · Toyota Motor · Data as of November 11, 2026 Toyota Financial Services offers retail auto financing and leasing through participating dealers.[69]
| |||||||
| 9 | Ford Motor Company Captive financing through Ford Credit, global · US | 8.2 | 9.8 | 7.3 | 7.7 | 7.0 | |
Company snapshot · Ford Motor Company · Data as of November 11, 2026 Ford Credit provides automotive financing products to Ford and Lincoln dealers worldwide.[70]
| |||||||
| 10 | Credit Acceptance Subprime dealer auto finance, US · US | 7.9 | 7.0 | 8.5 | 8.0 | 7.0 | |
Company snapshot · Credit Acceptance · Data as of November 11, 2026 Credit Acceptance funds consumer auto loans originated through independent dealers.[71]
| |||||||
How we score
- Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
- Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
- Momentum (20%): growth trajectory and future potential.
- Innovation (15%): R&D intensity and how technologically advanced the company is.
Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.
Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.
Cadence Recalculated when new figures are published; next review December 11, 2026.
Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.
Cite this ranking
APA
Samuel Norberg. (2026, November 11). Top 10 companies in the auto loan industry. In Auto Loan Industry Statistics. Gitnux. https://gitnux.org/auto-loan-industry-statistics/#top-companies
U.S. motor vehicle loan balances outstanding
U.S. motor vehicle loan balances outstanding grew from $1.4T in 2021 to $1.6T in 2025.
03 Trends & forecasts
Top 10 Auto Loan Industry Trends & Forecasts 2027
What is changing in the auto loan industry, with the evidence behind each trend and a forecast for 2027.
Forecasts were generated by an AI model from the cited evidence. They are estimates, not guarantees.
01Loan balances outpace account growth
High confidenceU.S. outstanding auto debt reached $1.7 trillion in August 2026, up 3.3% year over year, while account volume grew only 0.4% to 87.3 million. Through June 2026, originations fell 1.9% year over year, but original loan balances increased 3.5% to $401.1 billion.[14]
Forecast 2027: In 2027, total auto-loan balances should continue growing faster than account counts, with larger vehicle prices and financed amounts providing most of the expansion. Unit growth is likely to remain modest unless interest-rate relief materially improves affordability.
02Origination growth remains uneven
Medium confidenceAuto originations totaled 6.8 million in Q2 2026, up 2.3% year over year, while TransUnion reported that subprime originations grew 9.8% and above-prime growth was subdued. Equifax reported 12.8 million originations through June 2026, down 1.9% year over year.[60][14]
Forecast 2027: Origination volumes should be broadly flat to modestly higher in 2027, probably within a low-single-digit growth range. Subprime and near-prime lending may recover faster than prime lending if lenders selectively reopen risk appetite.
03Monthly payments stay near record highs
High confidenceThe average U.S. new-vehicle payment reached $788 in Q3 2026, up from $761 a year earlier, while the used-vehicle payment reached $551, up from $533. Average financed amounts were $44,503 for new vehicles and $28,026 for used vehicles.[60]
Forecast 2027: Average payments are likely to remain above $800 for new vehicles in 2027 unless vehicle prices or borrowing costs fall materially. Lenders and dealers will continue emphasizing trade-in equity, incentives and longer terms to preserve payment affordability.
04Interest rates gradually ease
Medium confidenceThe average U.S. five-year new-auto-loan rate was reported at 7.64% in 2025, down from 8.40% in 2024. Commercial-bank financing for 48-month new-vehicle loans declined to 7.5% in November 2025 from 8.5% in November 2023.[39][45]
Forecast 2027: Rates should edge lower in 2027 if monetary easing continues, but the decline is likely to be gradual rather than a return to pre-2022 pricing. Promotional captive-finance rates will remain an important competitive tool for selected models.
05Affordability shifts demand toward used cars
High confidenceQ3 2026 average financed amounts were $44,503 for new vehicles and $28,026 for used vehicles, while used-vehicle payments averaged $551 versus $788 for new vehicles. TransUnion also reported that rising prices were shifting a greater share of new originations toward super-prime borrowers.[60]
Forecast 2027: Used vehicles should capture a larger share of financed transactions in 2027, particularly among prime, near-prime and first-time borrowers. The shift will be constrained by used-car rates, which remain higher than new-car rates, and by limited availability of affordable inventory.
06Delinquency performance diverges by lender
High confidenceEquifax reported that overall 60-plus-day auto delinquency improved to 1.7% in August 2026, with banks at 1.2% and captive lenders and credit unions at 0.8%. However, TransUnion reported consumer-level 60-plus-day delinquency of 1.64% in Q3 2026, up from 1.65% a year earlier only marginally improving, while higher payments continued to pressure borrowers.[14][60]
Forecast 2027: Portfolio performance should remain mixed in 2027: prime-heavy banks and captive lenders are likely to see stable or improving losses, while lenders with greater near-prime and subprime exposure will face higher volatility. Early-payment defaults will receive more attention than headline 60-plus-day delinquency alone.
07Super-prime borrowers gain share
High confidenceEquifax reported that super-prime borrowers represented 51.0% of the market in August 2026. TransUnion said rising vehicle prices were shifting a greater share of originations toward super-prime consumers, who are better positioned to absorb higher payments.[14][60]
Forecast 2027: Super-prime and prime borrowers should remain disproportionately important to originations in 2027, especially for new vehicles. Lenders will likely use targeted pricing and alternative-data tools to expand cautiously below prime without materially increasing losses.
08Longer terms support payment affordability
Medium confidenceCongressional Research Service reporting notes that consumers have extended auto-loan terms to manage higher vehicle costs and that loans longer than five years have higher delinquency rates even after controlling for creditworthiness and macroeconomic factors.[45]
Forecast 2027: Terms of 72 months or longer should remain common in 2027 as borrowers prioritize monthly payment size. Regulators and lenders will increasingly monitor negative equity, loan-to-value ratios and the risk that long terms delay amortization.
09Leasing regains competitive ground
Medium confidenceLeasing represented 22% of new-vehicle registrations in Q3 2026, down from 26% in Q3 2025 but above the 17% recorded in Q3 2022. Industry reporting expects off-lease volume to reach approximately 3.3 million units in 2027.[72][73]
Forecast 2027: Leasing should stabilize or recover modestly in 2027 as automakers use lease subsidies to lower effective payments and a larger off-lease supply improves used-vehicle availability. Lease penetration is unlikely to return immediately to its 2019 level because residual-value uncertainty remains elevated.
10Off-lease supply expands used inventory
Medium confidenceThe National Vehicle Leasing Association expects off-lease volume to peak at approximately 3.3 million units in 2027, while EVs are expected to account for 18% of off-lease vehicles. This should increase the supply of newer used vehicles available for retail financing.[73]
Forecast 2027: The 2027 off-lease wave should improve lenders’ access to relatively young used vehicles and support certified-pre-owned financing. Greater supply may moderate used-vehicle prices, although EV residual-value declines could create sharper pricing differences by powertrain.
04 Statistics
Technology & Innovation
AI and automation adoption is widespread: 95% of surveyed auto lenders were beginning to use AI in 2023, and 84% of financial services firms said integrating front-, middle- and back-office systems matters in 2026.
AI in the auto loan industry
- 95% of surveyed auto lenders were beginning to use AI in areas such as credit decisioning or loan servicing in 2023, according to a U.S. industry survey.[1]
- 44.1% of surveyed auto lenders said they were interested in AI or automation to compete with other lenders using the tools in 2023, in a U.S. industry survey.[1]
- 46.8% of surveyed auto lenders cited reducing compliance-violation risk as a reason to adopt AI or automation in 2023, in a U.S. industry survey.[1]
- 49.5% of surveyed auto lenders cited alignment with technology used by business partners as a reason to adopt AI or automation in 2023, in a U.S. industry survey.[1]
Automation in the auto loan industry
- 32% of surveyed auto-lending executives said automation improved customer satisfaction in 2024, the leading measure of success.[2]
- 21% of surveyed auto-lending executives said automation had reduced fraud in their lending process in 2024, the top reported benefit.[2]
- 19% of surveyed auto-lending executives said automation had increased lending speed in 2024, the second-most cited improvement.[2]
- 30% of surveyed auto-lending executives said automation reduced turnaround time in 2024, the second-most cited success measure.[2]
- 30% of surveyed auto lenders said automation had reduced costs in their lending process in 2023, making cost reduction the leading reported improvement.[1]
Digital Transformation in the financial services sector (sector benchmark)
- 27% of financial services firms reported financial benefits from AI in 2026, up from 14% in 2025.[3]
- 43% of financial services firms said they will need an entirely new technology stack to succeed in the age of AI.[3]
- 80% of financial services firms reported active AI use in 2026, up from 31% in 2025.[3]
- 84% of financial services firms said integrating front-, middle- and back-office systems into one platform is important in 2026.[3]
- 26% of financial services firms reported using agentic AI in 2026, according to a global digital-transformation study.[3]
Technology Adoption in the financial services sector (sector benchmark)
- 35% of financial institutions adopted or improved generative-AI capabilities during the 12 months covered by the 2024 survey.[4]
- 61% of financial institutions recently adopted AI or improved their AI capabilities, based on a 2024 survey across 11 markets.[4]
- About one-third of financial services companies reported using generative AI by January 2025, compared with 21% a year earlier.[5]
- 59% of finance leaders reported using AI in their finance function in 2025, according to Gartner’s survey of 183 senior finance leaders.[6]
- 54% of surveyed financial services companies had deployed AI initiatives by January 2025, up from 40% one year earlier.[5]
Cloud Computing in the financial services sector (sector benchmark)
- 82% of financial services firms used a hybrid- or multi-cloud strategy in LSEG’s 2025 global survey.[7]
- 87% of financial services firms increased cloud investment during the two years preceding LSEG’s 2025 global survey.[7]
- 33% of financial services firms were highly satisfied with cloud-related reductions in operational costs in Capgemini’s 2024 survey.[8]
- 43% of banking and financial services organizations were moving toward a cloud-first analytics approach in the WNS-Forrester survey.[9]
- 91% of financial organizations had at least one cloud platform in 2023, up from 37% in 2020.[8]
Big Data in the financial services sector (sector benchmark)
- 11% of surveyed bank marketers were very confident in the accuracy of the data they regularly used in 2024.[10]
- 18% of finance firms adopted big-data analytics in the OECD’s cross-country comparison; the European data refer to 2019.[11]
- 37% of surveyed bank marketers said their bank was on the way to using data and analytics to support strategic goals in 2024.[10]
- 41% of surveyed bank marketers said their bank was already using data analytics to make decisions and achieve goals in 2024.[10]
- 43% of financial services firms had adopted customer-data platforms at least partially or were scaling them, based on Capgemini’s 2024 survey.[8]
IoT in the financial services sector (sector benchmark)
- 32.8% of respondents across all industries reported adopting IoT technologies, compared with 19.3% among financial services and insurance respondents.[12]
05 Statistics
Data & Analytics
Borrower mix and data governance both matter: 51.3% of U.S. auto loans originated in 2025 went to super-prime borrowers, and 54% of companies rated data excellent for accuracy and integrity in 2024.
Business intelligence in the auto loan industry
- Four U.S. credit-market segments, including auto, were covered by TransUnion’s Credit Industry Insights Report in 2025.[13]
- Quarterly updates were provided for TransUnion’s auto-credit market intelligence reporting in 2025.[13]
- Two business-intelligence tools, TruIQ and AutoCreditInsight, were used by TransUnion to produce its 2025 U.S. auto-credit industry report.[13]
Data analytics in the auto loan industry
- 51.3% of U.S. auto loans originated in 2025 went to super-prime borrowers, according to Equifax.[14]
- $776.1 billion was the total balance of U.S. auto-loan originations through December 2025, up 4.7% year over year.[14]
- 16.7% was the subprime share of U.S. auto-loan originations in 2025, up 6.4% year over year.[14]
- 25.5 million auto-loan originations were recorded in the United States through December 2025, according to Equifax analysis.[14]
Data Quality in the financial services sector (sector benchmark)
- Across U.S. banking and capital markets, 94% of respondents named data accuracy and reliability as a priority in 2024.[15]
- Across U.S. banking and capital markets, 86% of respondents named data access and usability as a top concern in 2024.[15]
- Across significant European banking institutions, 32% did not apply data-quality-management principles to end-user computing in 2023.[16]
- Across banks supervised by the European Central Bank, 28% reported that all data used by critical functions came from golden sources in 2023.[16]
- Across global financial services, 34% of organizations rated their data excellent for accuracy and integrity in 2024.[17]
- Across global financial services, 36% of organizations rated their data excellent for quantity and completeness in 2024.[17]
Data Governance in the financial services sector (sector benchmark)
- Across financial-services organizations surveyed globally, 57.1% identified BI-content testing as the top future investment in analytics governance in 2025.[18]
- Across financial-services organizations surveyed globally, 82.9% had implemented governance policies specifically applying to business intelligence and analytics in 2025.[18]
- Across financial-services organizations surveyed globally, 43.7% lacked a standardized certification process for analytics content in 2025.[18]
- Across global financial services, 54% of companies rated data governance at one of the two highest maturity levels in 2024.[19]
- Across 35 surveyed banks, insurers, and financial-services firms in 38 countries, 54% had adopted a semantic layer for organization-wide data governance in 2025.[20]
KPIs in the auto loan industry
- 2.3 million U.S. auto loans were originated in April 2026, according to the CFPB’s auto-loan dashboard.[21]
- 0.7% was the year-over-year decrease in U.S. auto-loan originations in April 2026.[21]
- 3.9% was the year-over-year decrease in U.S. auto-loan inquiries in August 2026.[21]
- $73.7 billion was the dollar volume of new U.S. auto loans in April 2026.[21]
06 Statistics
Strategy & Growth
Financing mix and channel strategy show through activity figures, including Ally generating $39.2 billion of consumer automotive originations in 2024 and buying $209.6 million of auto loans in 2024 via independent dealers.
Growth in the auto loan industry
- $1.8 billion of Ally Financial’s 2024 consumer automotive retail originations and purchases involved battery-electric or plug-in-hybrid vehicles.[22]
- 63% of Ally Financial’s 2024 consumer originations were used-vehicle volume, totaling $24.5 billion.[23]
- Atlanticus’s auto-finance operations purchased $209.6 million of auto loans through independent dealers and automotive finance companies in 2024.[22]
- $39.2 billion of consumer automotive originations were generated by Ally Financial in 2024.[23]
Differentiation in the auto loan industry
- 10.4% was Ally Financial’s estimated retail-auto originated yield in 2024.[23]
- $2.3 billion of Ally Financial’s consumer automotive finance receivables were collateralized by battery-electric or plug-in-hybrid vehicles at December 31, 2024.[22]
- $1.2 billion was the consumer automotive whole-loan serviced portfolio generated through Ally Financial’s application pass-through program at December 31, 2024.[22]
- 44% of Ally Financial’s 2024 consumer automotive originations were in its highest-quality credit tier.[23]
Mergers and acquisitions in the auto loan industry
- $125 million in cash was paid for Exeter Finance’s acquisition of all outstanding common stock of Foursight Capital on April 1, 2024.[22]
- $829 million was the fair value of auto-finance receivables acquired by Exeter Finance in the Foursight transaction in 2024.[22]
- $61 million was recorded as an allowance for finance-receivable losses on non-purchased-credit-deteriorated loans from the Foursight acquisition in 2024.[22]
- $908 million was the gross receivables balance associated with the auto-finance receivables acquired in the Foursight transaction in 2024.[22]
Strategic partnerships in the auto loan industry
- 32% was the year-over-year increase in auto eContracting digital-adoption volume in the fourth quarter of 2024 among retailers and lender partners.[24]
- 90% of U.S. consumers was Upstart’s target coverage for its auto-retail-financing capability by the end of the first quarter of 2024, up from 70% in the third quarter of 2023.[25]
- 106% was the increase in the four-year trend for auto eContracting adoption from the fourth quarter of 2020 to the fourth quarter of 2024.[24]
- 2,700 independent dealerships were connected to lenders through Automatic’s platform in its 2024 partnership with Open Lending.[26]
07 Statistics
People & Workforce
Work-location flexibility remains high across finance, with 82% of companies offering some form of flexibility in 2025 and 52.5% of workers in U.S. financial activities teleworking in June 2026.
Remote Work in the financial services sector (sector benchmark)
- 52.5% of workers in U.S. financial activities teleworked in June 2026, according to the Bureau of Labor Statistics.[27]
- Across U.S. financial services, 82% of companies offered some form of work-location flexibility in 2025.[28]
- 68% of U.S. financial services workers said they would consider seeking new employment if remote and hybrid flexibility were reduced in 2023.[29]
- 87% of U.S. financial services employees said remote work helped them balance home and work responsibilities in 2025.[19]
Hybrid Work in the financial services sector (sector benchmark)
- 52% of financial services companies used a structured hybrid model in 2024, up from 41% in 2023, according to a survey of 777 companies.[30]
- 39% of financial services companies offered corporate employees full flexibility over work location in 2024.[30]
- 54% of U.S. employees with remote-capable jobs worked in a hybrid arrangement in 2025.[31]
- 82% of U.S. financial services firms offered some form of work-location flexibility in July 2025.[28]
- 2.58 days was the average weekly in-office requirement among financial services companies using structured hybrid work in 2024.[30]
Employee Engagement in the financial services sector (sector benchmark)
- 16% of employees worldwide were actively disengaged at work in 2025.[31]
- 12% of employees in Europe were engaged at work in 2025.[31]
- 31% of employees in the United States and Canada were engaged at work in 2025.[31]
- 20% of employees worldwide were engaged at work in 2025, according to Gallup’s World Poll.[31]
Change Management in the financial services sector (sector benchmark)
- 43% of banks reported that senior leaders lacked a clear understanding of transformation in 2025.[32]
- 45% of banks reported issues resourcing change agents and stream leads for transformation workstreams in 2025.[32]
- 64% of financial services leaders acknowledged the need for complete organizational transformation in 2024.[33]
- 53% of banks identified a significant change portfolio requiring prioritization and coordination over the next two years in 2025.[32]
- 60% of financial services executives planned to invest in new technologies as a strategic business change over the next 12–18 months in 2024.[34]
08 Statistics
Customer & Sales
Customer experience in the auto loan industry
- Auto-loan customers who paid through a lender's mobile app scored 66 points higher in satisfaction than customers who paid by check in 2023, according to J.D. Power.[35]
- 65% of financial institutions reported that consumers completed auto-loan applications online in 2024, according to MeridianLink's digital-lending report.[36]
- 95.5% of respondents using digital tools said customers completed auto-finance documentation signing in less than 30 minutes in a Wolters Kluwer survey.[37]
- 876 points was the average satisfaction score among auto-loan customers who paid through their lender's mobile app in 2023, on J.D. Power's 1,000-point scale.[35]
Customer loyalty in the auto loan industry
- 48.5% was the loyalty rate for households financing vehicle purchases, compared with 62.3% for leasing households, according to AutoCreditInsight data cited by S&P Global Mobility.[5]
- 62.3% was the loyalty rate for households leasing vehicles, according to AutoCreditInsight data cited by S&P Global Mobility.[5]
- 49.0% was the loyalty rate for households paying cash for vehicle purchases, according to AutoCreditInsight data cited by S&P Global Mobility.[5]
09 Statistics
Marketing & Brand
Choice drivers stay tied to rates, and adoption of digital channels remains limited: only 2% of U.S. automotive-finance websites and apps delivered a comprehensive digital experience in 2024.
Marketing in the auto loan industry
- Rate offered was the top reason consumers selected an auto lender in 2022, according to Cox Automotive’s U.S. buyer survey.[38]
- 57.1% of new-vehicle financing in the United States came from captive lenders in Q1 2025, down from 62.1% a year earlier.[39]
- 61.75% of new-vehicle financing in the United States went through captive lenders in Q1 2024, reflecting manufacturers’ use of financing incentives.[39]
- 29% of U.S. auto-finance borrowers were categorized as financially vulnerable in 2025, a customer segment lenders were encouraged to address with targeted services.[35]
Digital marketing in the auto loan industry
- Only 2% of U.S. automotive-finance websites and apps delivered a comprehensive digital experience in 2024.[35]
- Chase Auto ranked first among non-captive U.S. lenders for digital-experience satisfaction with a score of 715 out of 1,000 in 2024.[35]
- 60% of U.S. automotive-finance digital interactions met foundational user-experience criteria in 2024.[35]
- 5% of U.S. car buyers chose an entirely digital buying experience in 2024.[40]
Branding in the auto loan industry
- 735 out of 1,000 was the top premium-lender satisfaction score in the United States in 2025, shared by BMW Financial Services, Lincoln Automotive Financial Services and Mercedes-Benz Financial Services.[35]
- 743 was the average satisfaction score for financially healthy U.S. auto-loan customers in 2025, compared with 593 for financially vulnerable customers.[35]
- 714 out of 1,000 was Ford Credit’s 2025 satisfaction score, the highest among mass-market U.S. auto lenders.[35]
- 51% of financially vulnerable U.S. auto-loan customers received loan-orientation information only after leaving the dealership in 2025.[35]
Influencer Marketing in the financial services sector (sector benchmark)
- 7% of financial-services marketers reported folding creator or influencer marketing into other channels rather than maintaining a dedicated budget in 2026.[41]
- 23% of financial-services marketers reported dedicated but flat budgets for creator or influencer marketing in 2026.[41]
- 37% of banking executives in a survey of 102 finance respondents recognized influencer marketing as a potent tool for authentic consumer connections in 2023.[42]
- 60% of financial-services marketers reported dedicated and growing budgets for creator or influencer marketing in 2026.[41]
- 5% of financial-services marketers reported dedicated but shrinking budgets for creator or influencer marketing in 2026.[41]
10 Statistics
Operations & Execution
Operations investment focuses on automation for credit and servicing, with 61.3% of surveyed auto lenders planning to automate loan servicing in 2023 and 63.1% planning securitization automation.
Process optimization in the auto loan industry
- 63.1% of surveyed auto lenders planned to automate securitization or collateralization in 2023.[1]
- 61.3% of surveyed auto lenders planned to automate loan servicing in 2023.[1]
- 45.9% of surveyed auto lenders had used automation for credit application and decisioning in 2022.[1]
- 67.6% of surveyed auto lenders had used automation for loan processing and funding in 2022, the most common automated process reported.[1]
Operational efficiency in the auto loan industry
- 80% of U.S. dealers wanted the ability to rehash financing deals online in 2024.[43]
- 87% of U.S. dealers considered multiple approval structures for financing contracts valuable in 2024.[43]
- 85% of medium franchise U.S. dealers wanted digital contracting from lenders in 2024.[43]
- 81% of large franchise U.S. dealers wanted digital contracting from lenders in 2024.[43]
Quality management in the auto loan industry
- 28% of vehicle-loan and lease complaints closed with explanation or relief by the CFPB in 2025 concerned managing the loan or lease.[44]
- 13% of vehicle-loan and lease complaints closed with explanation or relief by the CFPB in 2025 concerned getting a loan or lease.[44]
- 40% of U.S. automotive-finance digital experiences failed to meet basic standards for modern design, reliable operation and ease of navigation in 2024.[35]
- 28% of vehicle-loan and lease complaints closed with explanation or relief by the CFPB in 2025 concerned repossession.[44]
Supply chain in the auto loan industry
- $40,634 was the average U.S. new-vehicle loan amount in Q1 2024, down from $41,115 in Q1 2023 as vehicle inventory recovered.[39]
- 41.93% of U.S. auto financing was for new vehicles in Q1 2024, up from 37.93% in Q1 2023 as new-vehicle inventory rebounded.[39]
- $470 was the average monthly U.S. car-loan payment in January 2020, rising to $600 by January 2023 as supply constraints increased vehicle prices.[45]
- 58.07% of U.S. auto financing was for used vehicles in Q1 2024, down from 62.07% a year earlier.[39]
Outsourcing / Offshoring in the financial services sector (sector benchmark)
- Across surveyed finance organizations, 64% were implementing or evaluating offshoring or nearshoring for finance operations in 2026, while 36% planned to remain fully U.S.-based.[46]
- Among significant European banks, 27% of critical ICT contracts were outsourced to external providers located outside the European Union in the 2024 analysis.[16]
- Among significant European banks, outsourcing services accounted for 7.2% of administrative expenses at year-end 2023, up from 6.8%.[16]
- Among significant European banks, 67% of outsourcing contracts were sub-outsourced to external service providers in the 2024 analysis.[16]
- Among U.S. banks surveyed, 57% had considered outsourcing information technology departments in 2024, the highest share among listed departments.[47]
11 Statistics
Finance & Pricing
Pricing and affordability stay central: average new-auto-loan rate was 7.64% in 2025, while average new-car payments were $782 in Q4 2025.
Pricing strategy in the auto loan industry
- 9.9% was the average 2024 interest rate for U.S. auto loans to prime borrowers financing used vehicles.[45]
- $758 was the record average monthly U.S. auto-finance payment in October 2025.[35]
- 6.4% was the average 2024 interest rate for U.S. auto loans to prime borrowers financing new vehicles.[45]
- 8.36% was the 2023 average U.S. auto-loan rate for borrowers with credit scores around 720, according to Federal Reserve analysis.[48]
Cost reduction in the auto loan industry
- 31% of surveyed automotive, dealer and auto-finance professionals wanted to digitize loan processing and funding documents entering 2024.[37]
- 59% of U.S. dealers wanted accelerated title or payoff quotes from lenders in 2024.[43]
- 73% of U.S. dealers were open to conducting stipulations management online in 2024.[43]
- 68% of surveyed auto lenders planned to use automation in loan processing and funding in 2023, indicating a focus on reducing repetitive back-office work.[1]
Profitability in the auto loan industry
- 1.7% was the 60-plus-day delinquency rate for U.S. bank auto loans in the referenced 2025 Equifax analysis.[14]
- 5.0% of U.S. auto-loan balances were 90 or more days delinquent in Q4 2024.[45]
- $63 billion was the estimated monthly volume of new U.S. auto-loan originations in April 2024.[21]
- $1.64 trillion was the outstanding U.S. auto-loan balance through Q3 2024.[21]
Financial planning in the auto loan industry
- $73.7 billion was the dollar volume of new U.S. auto loans originated in April 2026.[21]
- 35.8% of U.S. non-mortgage consumer debt consisted of auto loans and leases in 2025.[40]
- 1.3% was the year-over-year decrease in U.S. auto-loan originations in April 2026.[21]
- 2.3 million auto loans were originated in the United States in April 2026.[21]
12 Statistics
Product & Service
Digitized contracts are still in adoption, with 16% of U.S. auto loans originated through e-contracts in Q4 2024, while servicing coverage is emphasized in Ally’s portfolio.
Product development in the auto loan industry
- 29% was the year-over-year increase in digital auto-loan origination volume reported in the latest Wolters Kluwer index, the highest volume in the index’s history.[49]
- 165% was the increase in auto-lending digital adoption since 2020 reported by Wolters Kluwer.[49]
- 16% of U.S. auto loans were originated through e-contracts in the fourth quarter of 2024, according to an estimate cited in a public company filing.[22]
- 5% of U.S. car buyers chose an entirely digital buying experience in 2024, indicating limited but measurable adoption of digitally enabled auto-finance journeys.[40]
Product lifecycle in the auto loan industry
- 45% was the increase in finance-company motor-vehicle financing between 2015 and 2021.[48]
- 89% of Ally’s consumer automotive loan portfolio was serviced by Ally at December 31, 2025, down from 91% at December 31, 2024.[50]
- $695 billion in motor-vehicle financing was held by finance companies in 2021, including $444 billion of credit financing and $251 billion of leasing.[48]
- 36% of finance-company motor-vehicle financing in 2021 was lease financing, compared with 64% classified as credit financing.[48]
After-sales in the auto loan industry
- Vehicle-loan or lease complaints about repossession rose to roughly 300 per month by 2025 in the CFPB’s complaint-volume chart.[44]
- Vehicle-loan or lease complaints about managing the loan or lease ended at roughly 350 per month in 2025 in the CFPB’s complaint-volume chart.[44]
- 42% of financially healthy U.S. auto-loan customers received loan orientation at the dealership in 2025, compared with 25% of financially vulnerable customers.[35]
- 89% of Ally’s consumer automotive loan portfolio was serviced by Ally at December 31, 2025, with servicing including payment processing, inquiries, payoff quotes, modifications, collections and repossession activity.[50]
Value proposition in the auto loan industry
- 743 out of 1,000 was the average satisfaction score for financially healthy U.S. automotive-loan customers in 2025.[35]
- 51% of financially vulnerable U.S. auto-loan customers received loan orientation only after leaving the dealership in 2025.[35]
- 593 out of 1,000 was the average satisfaction score for financially vulnerable U.S. automotive-loan customers in 2025.[35]
- 150 points separated financially healthy and financially vulnerable U.S. automotive-loan customers’ average satisfaction scores in 2025.[35]
13 Statistics
Sustainability & Ethics
Vehicle-finance emissions disclosure varies by portfolio, with the lowest disclosed intensity at 98 grams of CO2e per kilometer in 2026 and the average at 143.2 grams in 2026.
Sustainability in the auto loan industry
- 1% was the year-over-year decline in average emissions intensity across comparable UK vehicle-finance portfolios in 2026.[51]
- 98 grams of CO2e per kilometer was the lowest disclosed vehicle-finance emissions intensity among comparable UK firms in 2026.[51]
- 143.2 grams of CO2e per kilometer was the average disclosed emissions intensity of comparable UK vehicle-finance portfolios in 2026.[51]
- 187.5 grams of CO2e per kilometer was the highest disclosed vehicle-finance emissions intensity among comparable UK firms in 2026.[51]
ESG in the auto loan industry
Ethics in the auto loan industry
- Approximately 300 monthly complaints about vehicle-loan or lease repossession were shown for 2025 in the CFPB’s complaint-volume chart.[44]
- Approximately 155 monthly complaints about getting a vehicle loan or lease were shown at the end of 2025 in the CFPB’s complaint-volume chart.[44]
- Approximately 350 monthly complaints about managing vehicle loans or leases were shown at the end of 2025 in the CFPB’s complaint-volume chart.[44]
- Approximately 165 monthly complaints about vehicle-loan credit reports or credit scores were shown at the end of 2025 in the CFPB’s complaint-volume chart.[44]
Carbon footprint in the auto loan industry
- 1% was the decrease in average disclosed vehicle-finance emissions intensity from 2025 to 2026 among comparable UK firms.[51]
- 98 grams of CO2e per kilometer was the lowest emissions intensity disclosed for comparable UK vehicle-finance portfolios in 2026.[51]
- 187.5 grams of CO2e per kilometer was the highest emissions intensity disclosed for comparable UK vehicle-finance portfolios in 2026.[51]
- 143.2 grams of CO2e per kilometer was the average emissions intensity disclosed for comparable UK consumer vehicle-finance portfolios in 2026.[51]
14 Statistics
Risk, Compliance & Legal
Compliance in the auto loan industry
- 8% of force-placed insurance policies were charged to borrowers who obtained required insurance within 30 days of an earlier policy lapse in 2024.[22]
- 1.2 million automotive loans and operating leases were originated by Ally Financial in 2024, exposing the company to auto-finance servicing and consumer-protection requirements.[22]
Risk Management in the financial services sector (sector benchmark)
- Among surveyed U.S. financial institutions with more than $5 billion in assets, 90% used an enterprise risk management program in 2025.[53]
- Globally, 42% of banking and capital-markets firms ranked data localisation as their No. 2 regulatory barrier in 2026.[54]
- Globally, only 3% of banking and capital-markets firms ranked quantum risk among their top three cybersecurity budget priorities for the next 12 months in 2026.[54]
- Across surveyed U.S. financial institutions, 76% used an enterprise risk management program in 2025.[53]
- The U.S. banking regulatory and risk-management concern index fell to 88 in 2025, from 99 in 2024 and 117 in 2023.[49]
Cybersecurity in the financial services sector (sector benchmark)
- Globally, 68% of banking and capital-markets firms identified AI-powered malware as a top AI attack scenario over the coming 12 months in 2026.[54]
- Globally, 55% of banking and capital-markets firms identified AI-powered supply-chain attacks as a top AI attack scenario over the coming 12 months in 2026.[54]
- Among surveyed U.S. financial institutions, 60% increased investment in cybersecurity technology in 2025.[53]
- Globally, 57% of banking and capital-markets firms identified deepfake social engineering as a top AI attack scenario over the coming 12 months in 2026.[54]
- Globally, 64% of banks planned to increase cyber investment in response to heightened global uncertainty and emerging threats in 2026.[54]
Data Privacy in the financial services sector (sector benchmark)
- Across financial-services respondents, 79% viewed privacy as a competitive differentiator in 2026.[55]
- Across financial-services respondents, 44% cited limited in-house privacy or artificial-intelligence expertise as a barrier in 2026.[55]
- Among EU- and UK-headquartered financial firms, the privacy-maturity score was 56% in 2026.[55]
- Across financial-services respondents, 82% reported board-level privacy review in 2026.[55]
- Financial-services firms ranked first among 17 sectors on the Global Privacy Index, with a score of 64% in 2026.[55]
Crisis Management in the financial services sector (sector benchmark)
- Among general counsels in financial services, banking and insurance, 71% reported involvement in business-continuity or financial-contingency planning in 2024.[56]
- Among general counsels in financial services, banking and insurance, 68% reported active involvement in organisational crisis-management strategies in 2024.[56]
- Among general counsels in financial services, banking and insurance, 61% reported involvement in monitoring and analysing crisis red flags beyond legal issues in 2024.[56]
- Among general counsels in financial services, banking and insurance, 60% reported involvement in framing internal and external crisis communications in 2024.[56]
15 Statistics
Globalization & Expansion
Cross-border exposure is visible in receivables and dealer networks, including 15% of Ford Credit’s total net receivables in Europe at year-end 2024.
Globalization in the auto loan industry
- 15% of Ford Credit’s total net receivables were in Europe at year-end 2024.[22]
- AFC reported foreign operations in Canada, Continental Europe and the United Kingdom in 2024.[22]
- Ford Credit’s Worldwide Trade Financing division provided wholesale finance for vehicles and parts in about 60 countries in 2024.[22]
- 88% of Ford Credit’s U.S. and Canada segment net receivables were attributable to U.S. operations at year-end 2024.[22]
Supplier management in the auto loan industry
- 11,600 active dealers used America’s Car-Mart’s dealer-finance platform at December 31, 2024.[22]
- Approximately 11,700 automobile dealerships formed Exeter Finance’s dealer network at December 31, 2024.[22]
- More than 670 dealers in 34 states and two U.S. territories were served by Atlanticus’s auto-finance operations at December 31, 2024.[22]
- Approximately 75% of Ally Financial’s automotive dealer relationships were with franchised dealers at December 31, 2024.[22]
Stakeholder management in the auto loan industry
- Approximately 648,000 automobile loan contracts were serviced by Exeter Finance at December 31, 2024.[22]
- Approximately 78,000 retail installment sales contracts were serviced by UACC at December 31, 2024.[22]
- 14.6 million consumer applications were processed through Ally Financial’s dealer-finance business in 2024.[23]
- 4.0 million new- and used-vehicle contracts were financed or leased by Ally Financial for consumers at December 31, 2024.[22]
Distribution channels in the auto loan industry
- 62% of Ally Financial’s $39.19 billion in consumer automotive-finance originations came through other dealers and automotive retailers in 2024.[22]
- CUDL funded $41.16 billion in vehicle loans through its credit-union financing platform in 2024.[57]
- 22% of Ally Financial’s consumer automotive-finance originations came through GM dealers in 2024.[22]
- 35% of Ally Financial’s off-lease vehicles were remarketed through SmartAuction in 2024.[22]
Key questions about the auto loan industry
How big is the automotive finance market in 2025?
What does 2026 forecast say about market growth in automotive finance?
Which companies lead the auto loan industry?
What payment and delinquency pressures shape auto lending in Q4 2025?
How are auto-loan originations distributed by borrower quality in 2025?
Where is digital adoption showing up in auto lending operations?
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
Samuel Norberg. (2026, November 11). Auto Loan Industry Statistics. Gitnux. https://gitnux.org/auto-loan-industry-statistics
Samuel Norberg. "Auto Loan Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/auto-loan-industry-statistics.
Samuel Norberg. 2026. "Auto Loan Industry Statistics." Gitnux. https://gitnux.org/auto-loan-industry-statistics.
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